<root>
<clog_course_details>
<clog_member>nagapova</clog_member>
<clog_password>y24nagapova</clog_password>
<clog_last_update>20240705</clog_last_update>
<clog_notes>
<![CDATA[
vim cheat sheet
:setlocal spell spelllang=ru_yo en_gb fr
<a class="clog" target="about_blank" href=""></a>
<a class="clog" target="about_blank" href="http://www.ictnle.com/tmp_pdf/"></a>
<a class="clog" target="about_blank" href="">(send the link to your google doc (in edit mode!)</a>
<img src="pix/icons8-reading-100.png" width="35em" border="0" alt="icons8-reading-100.png">
<img src="pix/icons8-quiz-100.png" width="35em" border="0" alt="quarterly test"> Prepare for quarterly test
<img src="pix/icons8-dictionary-100.png" width="30em" border="0" alt="vocab pre teach" />
<img src="pix/icons8-hammer-100.png" width="30em" border="0" alt="functional language"> 
<img src="pix/icons8-automation-100.png" width="35em" border="0" alt="grammar focus" />
<img src="pix/icons8-smartphone-tablet-100.png" width="35em" border="0" alt="smartphone or tablet device"> <img src="pix/icons8-listen-100.png" width="35em" border="0" alt="listening"> Download onto your phone or tablet and listen carefully.


wkhtmltopdf -l -B 60px -T 60px -L 50px -R 20px 'http://127.0.0.1/www/ictnle.com2/pg.php?content=inc_sbook/sbook_session.inc&member=nagapova&session_date=20240604' teaching/202206_ready_skill/20240604_session_from_course_log_nagapova.pdf

focus on teacher specialisation(s)
→ use 3-5 star self-assessment GUI

speak the language of the customer
e.g. Minto Pyramid / McKinsey 
  ]]>
</clog_notes>
<clog_format></clog_format>
<clog_plugins>
sbook_plugins/wordlist_generated_from_xml_clog_sbook_for_sbook_session.inc
sbook_plugins/payment_history_generated_from_xml_clog_sbook.inc
</clog_plugins>
<clog_company>
<clog_company_name></clog_company_name>
<clog_course_name>Natalia Agapova</clog_course_name>
<email></email>
<notes>
</notes>
<phone></phone>
<account_number01></account_number01>
<account_number02></account_number02>
<account_number03></account_number03>
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<clog_name></clog_name>
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<notes></notes>
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<email></email>
<phone></phone>
<notes></notes>
</clog_student>
</clog_list_of_students>
</clog_course_details>

<clog_session>
<clog_session_number></clog_session_number>
<clog_session_date>20240705</clog_session_date>
<clog_session_date_cancelled></clog_session_date_cancelled>
<clog_session_date_rescheduled></clog_session_date_rescheduled>
<clog_session_time>10:15-11:15</clog_session_time>
<clog_session_ach>1.5</clog_session_ach>
<clog_session_rate></clog_session_rate>
<clog_session_credit></clog_session_credit>
<clog_session_credit_date></clog_session_credit_date>
<clog_session_balance></clog_session_balance>
<clog_session_status>active</clog_session_status>
<clog_session_print></clog_session_print>
<clog_session_title>Negotiation tutorial bargaining tactics (2/2)</clog_session_title>
<clog_session_title>Negotiating an exclusivity deal</clog_session_title>
<clog_session_hw><![CDATA[
<img src="pix/icons8-schedule-100.png" width="35em" border="0" alt="schedule">
20240705 10:15-11:15 last lesson before business meeting 

<img src="pix/icons8-smartphone-tablet-100.png" width="35em" border="0" alt="smartphone or tablet device"> <img src="pix/icons8-print-50.png" width="35em" border="0" alt="print"> Download onto your tablet or print the following pdf for our next lesson
Market Leader 3rd Intermediate
Negotiating
<a class="clog" target="about_blank" href="http://www.ictnle.com/tmp_pdf/market_leader_3rd_intermediate_course_book_pg87-9_138_negotiating_case_study_pampas_leather_company.pdf">market_leader_3rd_intermediate_course_book_pg87-9_138_negotiating_case_study_pampas_leather_company.pdf</a>

<img src="pix/zoom_meeting.png" width="35em" border="0" alt="zoom_meeting.png"> Zoom meeting details
N.Agapova - Duncan Potter's Zoom Meeting
Meeting ID: <strong>778 8375 2771</strong>
<strong>Passcode: X08PSD</strong>  
<a class="clog" target="about_blank" href="https://us04web.zoom.us/j/77883752771?pwd=gDrQ4obsDHQf74vaKy6aPzxoBkqEVD.1">https://us04web.zoom.us/j/77883752771?pwd=gDrQ4obsDHQf74vaKy6aPzxoBkqEVD.1</a>
]]></clog_session_hw>
<clog_session_hw_activity>
<activity>
<activity_id>2</activity_id>
<activity_icon>pix/icons8-dictionary-100_white.png</activity_icon>
<activity_title>Negotiation strategies</activity_title>
<session_date>20240704</session_date>
<hw_anchor>hw20240705n1</hw_anchor> 
<instructions><![CDATA[Watch the video again &amp; put the following negotiations strategies in the right order.

<img src="pix/icons8-movie-100.png" width="35em" border="0" alt="video"> Negotiation tutorial: Bargaining tactics | lynda.com
<a class="clog" target="about_blank" href="https://www.youtube.com/watch?v=BA0DParCiww">https://www.youtube.com/watch?v=BA0DParCiww</a>
<!--
Negotiation_tutorial_Bargaining_tactics_lynda.com-BA0DParCiww.mp4
<img class="zoom_1_2" src="pix/" width="90em" border="0" alt=""> 
<em></em> -->
]]></instructions>
</activity>
</clog_session_hw_activity>
<clog_session_hw_activity>
<activity>
<activity_id>3</activity_id>
<activity_icon>pix/icons8-dictionary-100_white.png</activity_icon>
<activity_title>Negotiation set phrases</activity_title>
<session_date>20240704</session_date>
<hw_anchor>hw20240705_n2</hw_anchor> 
<instructions><![CDATA[Match expressions with their function.]]></instructions>
</activity>
</clog_session_hw_activity>
<clog_session_hw_url>
<text></text>
<url></url>
</clog_session_hw_url>
<clog_session_hw_review>
<list_of_reviews></list_of_reviews>
</clog_session_hw_review>
<!--<clog_incl>inc_smat/srs_instructions.inc</clog_incl> 
<clog_incl>inc_cci_course_admin/how_to_use_srs.inc</clog_incl>  -->
<clog_incl></clog_incl>
<clog_sbook_ref_incl>
<clog_sbook_ref></clog_sbook_ref>
<clog_sbook_ref_selection></clog_sbook_ref_selection>
<clog_sbook_ref_selection></clog_sbook_ref_selection>
<clog_sbook_ref_selection></clog_sbook_ref_selection>
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<clog_session_warmer></clog_session_warmer>

<clog_session_flipped_lessons_contents>
<list_of_ref></list_of_ref>
</clog_session_flipped_lessons_contents>

<clog_support_material>
<clog_book_title></clog_book_title>
<clog_book_level></clog_book_level>
<clog_book_unit></clog_book_unit>
<grammar></grammar>
<vocab></vocab>
<functional_language></functional_language>
<practical_skills></practical_skills>
<business_case></business_case>

<clog_activity>
<mdlid>20240829-1504_test</mdlid>
<activity_id>2</activity_id>
<activity_icon>pix/icons8-dictionary-100_white.png</activity_icon>
<functional_language>Negotiation strategies</functional_language>
<activity_title>Negotiation strategies</activity_title>
<session_date>20240704</session_date>
<hw_anchor>hw20240705n1</hw_anchor> 
<activity_status>active</activity_status>
<activity_status>wip</activity_status>
<activity_type>xml_multi_dd_row</activity_type>
<activity_lead_in>What tactics can you use to move past resistance?</activity_lead_in>
<instructions><![CDATA[Watch the video again &amp; put the following negotiations strategies in the right order.

<img src="pix/icons8-movie-100.png" width="35em" border="0" alt="video"> Negotiation tutorial: Bargaining tactics | lynda.com
<a class="clog" target="about_blank" href="https://www.youtube.com/watch?v=BA0DParCiww">https://www.youtube.com/watch?v=BA0DParCiww</a>
<!--
Negotiation_tutorial_Bargaining_tactics_lynda.com-BA0DParCiww.mp4
<img class="zoom_1_2" src="pix/" width="90em" border="0" alt=""> 
<em></em> -->
]]></instructions>
<!-- adapted from 
see inc_sbook_xml/lesson_B1-00-00-08.xml
<a class="clog" target="about_blank" href="https://www.youtube.com/watch?v=BA0DParCiww">Negotiation tutorial: Bargaining tactics | lynda.com</a>
-->
<!--<instructions_demo><![CDATA[We need more money <span style="background-color: DarkSeaGreen; box-shadow: 0px 4px 4px 2px rgba(0,0,0,0.2);">in order to</span> finish the project 
→ expressing a purpose / result]]></instructions_demo> -->
<column_width_percentage>22</column_width_percentage>
<column_height_em>12</column_height_em>
<column_float>left</column_float>
<targets><![CDATA[
Preliminaries
Understanding expectations
Satisfying expectations
Negotiating the outcome
]]></targets>
<js_droppables>
1;2;3;4
5;6;7
8;9;10
11;12
</js_droppables>
<activity_contents><![CDATA[
Establish connection
Small chat
Ingratiation
Anchoring
Persuasive argumentation
Diagnostic questions
Active listening &amp; paraphrasing
Brainstorming (moving past resistance)
Making concessions
Diagnostic questions (moving past resistance)
Getting to agreement
Asking for reciprocity
]]></activity_contents>
<key><![CDATA[
<strong>Preliminaries</strong>
1. Establish connection
2. Small chat
3. Ingratiation
4. Anchoring

<strong>Understanding expectations</strong>
5. Persuasive argumentation
6. Diagnostic questions
7. Active listening &amp; paraphrasing

<strong>Satisfying expectations</strong>
8. Brainstorming (moving past resistance)
9. Making concessions
10. Diagnostic questions (moving past resistance)

<strong>Negotiating the outcome</strong>
11. Getting to agreement
12. Asking for reciprocity
]]></key>
</clog_activity>

<clog_activity>
<mdlid>20240829-2355</mdlid>
<activity_id>3</activity_id>
<activity_icon>pix/icons8-dictionary-100_white.png</activity_icon>
<activity_title>Negotiation set phrases</activity_title>
<functional_language>Negotiation set phrases</functional_language>
<session_date>20240704</session_date>
<hw_anchor>hw20240705_n2</hw_anchor> 
<activity_status>active</activity_status>
<activity_status>wip</activity_status>
<activity_type>xml_multi_dd_row</activity_type>
<activity_type>xml_multi_dd_row</activity_type>
<activity_lead_in>What expressions can you use to navigate a negotiation? Aren't they too assertive? How can you sound both confident &amp; yet open to suggestions?</activity_lead_in>
<instructions><![CDATA[Match expressions with their function.]]></instructions>
<!--<instructions_demo><![CDATA[We need more money <span style="background-color: DarkSeaGreen; box-shadow: 0px 4px 4px 2px rgba(0,0,0,0.2);">in order to</span> finish the project 
→ expressing a purpose / result]]></instructions_demo> -->
<column_width_percentage>14</column_width_percentage>
<column_height_em>18</column_height_em>
<column_float>left</column_float>
<targets><![CDATA[
Establishing connection<br /><span style="font-weight: normal;">→ break the ice</span>
Ingratiation<br /><span style="font-weight: normal;">→ be amiable</span>
Anchoring<br /><span style="font-weight: normal;">→ ask rhetorical questions</span>
Exploring each other's needs<br /><span style="font-weight: normal;">→ ask diagnostic questions</span>
Signalling for movement<br /><span style="font-weight: normal;">→ show there is room for manoeuvre</span>
Active listening<br /><span style="font-weight: normal;">→ paraphrase</span>
]]></targets>
<js_droppables>
1;2;3
4;5;6
7;8;9
10;11
12;13;14;15
16;17;18
</js_droppables>
<activity_contents><![CDATA[
Nice to meet you!
How was your journey?
Have you had a nice trip?
We're very excited to meet you today.
We've heard a lot about your company.
Feedback from your product / services is excellent.
Are you satisfied with...?
Wouldn't you like...?
Have you ever thought you could work faster if...?
How much do you usually pay for...?
What quantities would you...?
I think there's material for discussion
My company might accept such terms if...
Perhaps we could...
I'd need to check if...
So, you're saying...
I get it
I do see where you're coming from
]]></activity_contents>
<key><![CDATA[
<strong>Establishing connection
→ break the ice</strong>
Nice to meet you!
How was your journey?
Have you had a nice trip?
<strong>Ingratiation
→ be amiable</strong>
We're very excited to meet you today.
We've heard a lot about your company.
Feedback from your product / services is excellent.
<strong>Anchoring
→ ask rhetorical questions</strong>
Are you satisfied with...?
Wouldn't you like...?
Have you ever thought you could work faster if...?
<strong>Exploring each other's needs
→ ask diagnostic (open) questions</strong>
How much do you usually pay for...?
What quantities would you...?
<strong>Signalling for movement
→ show there is room for manoeuvre</strong>
I think there's material for discussion
My company might accept such terms if...
Perhaps we could...
I'd need to check if...
<strong>Active listening
→ paraphrase</strong>
So, you're saying...
I get it
I do see where you're coming from
]]></key>
</clog_activity>

<clog_activity>
<activity_id>4</activity_id>
<activity_icon>pix/icons8-dictionary-100_white.png</activity_icon>
<activity_title>Negotiation giveaways</activity_title>
<methodology>How to recognise negotiation giveaways</methodology>
<session_date></session_date>
<hw_anchor></hw_anchor> 
<activity_status>active</activity_status>
<activity_status>wip</activity_status>
<activity_type>xml_multi_dd_row</activity_type>
<activity_lead_in><![CDATA[What expressions may help you <em>read the air</em> to understand what your partner thinks?]]>
</activity_lead_in>
<instructions><![CDATA[Match expressions with their function.]]></instructions>
<!--<instructions_demo><![CDATA[We need more money <span style="background-color: DarkSeaGreen; box-shadow: 0px 4px 4px 2px rgba(0,0,0,0.2);">in order to</span> finish the project 
→ expressing a purpose / result]]></instructions_demo> -->
<column_width_percentage>12</column_width_percentage>
<column_height_em>20</column_height_em>
<column_float>left</column_float>
<targets><![CDATA[
Dealing with objections <span style="font-weight: normal;">(resistance)</span> 
Brainstorming new options<br /><span style="font-weight: normal;">→ use conditional structures</span>
Probe with proposals<br /><span style="font-weight: normal;">→ use what if + conditionals</span>
Showing preliminary agreement
Making concessions<br /><span style="font-weight: normal;">→ scratch my back and I'll scratch yours</span>
Closing the deal<br /><span style="font-weight: normal;">→ recap &amp; confirm</span>
Tying up loose ends<br /><span style="font-weight: normal;">→ build a long-time relationship &amp; generate repeat business</span>
]]></targets>
<js_droppables>
1;2;3
4;5;6
7;8
9;10;11;12;13;14
15;16;17;18
19
20;21;22
</js_droppables>
<activity_contents><![CDATA[
That's what I thought at first but...
Look at it this way...
Have you seen (statistics / data / competitors' strategy...) ?
Don't worry, we're just considering...
You don't have to commit yourself to..., you could only...
Who else would benefit from...?
What if you had...
Would it help if...
You sold me!
If you could make a compelling case that... that'd (would) help.
I'm with you up to now.
So far, so good.
It sounds good.
If it's rock solid, I'll sign it.
Normally, we do... but for you, we can...
I'd be ready to reconsider / decrease/ change... if you did...
What do you need from me to support/agree fully?
If I'm on it, I'll give you...
Deal!
I think we've covered a lot of ground today
Shall we go out for dinner?
I really look forward to this
]]></activity_contents>
<key><![CDATA[
<strong>Dealing with objections (resistance)</strong>
That's what I thought at first but...
Look at it this way...
Have you seen (statistics / data / competitors' strategy...) ?
<strong>Brainstorming new options
→ use conditional structures</strong>
Don't worry, we're just considering...
You don't have to commit yourself to..., you could only...
Who else would benefit from...?
<strong>Probing with proposals
→ use what if + conditionals</strong>
What if you had...
Would it help if...
<strong>Showing preliminary agreement</strong>
You sold me!
If you could make a compelling case that... that'd (would) help.
I'm with you up to now.
So far, so good.
It sounds good.
If it's rock solid, I'll sign it.
<strong>Making concessions</strong>
Normally, we do... but for you, we can...
I'd be ready to reconsider / decrease/ change... if you did...
What do you need from me to support/agree fully?
If I'm on it, I'll give you...
<strong>Closing the deal</strong>
Deal!
<strong>Tying up loose ends</strong>
I think we've covered a lot of ground today
Shall we go out for dinner?
I really look forward to this
]]></key>
</clog_activity>

<clog_activity>
<activity_id>2</activity_id>
<activity_icon>pix/icons8-dictionary-100_white.png</activity_icon>
<activity_title>Negotiation giveaways</activity_title>
<session_date></session_date>
<hw_anchor></hw_anchor> 
<methodology>How to recognise negotiation giveaways</methodology>
<activity_status>wip</activity_status>
<activity_type>xml_multi_dd_column</activity_type>
<instructions><![CDATA[Match expressions with their function.]]></instructions>
<!--<instructions_demo><![CDATA[We need more money <span style="background-color: DarkSeaGreen; box-shadow: 0px 4px 4px 2px rgba(0,0,0,0.2);">in order to</span> finish the project
→ expressing a purpose / result]]></instructions_demo>  -->
<!--<instructions02><![CDATA[
]]></instructions02> -->
<column_width_percentage>120</column_width_percentage>
<droppables_margin_left_em>40</droppables_margin_left_em>
<column_height_em>8</column_height_em>
<column_float>bottom</column_float>
<targets><![CDATA[
Dealing with objections (resistance) 
Brainstorming new options<br />→ use conditional structures
Probe with proposals<br />→ use what if + conditionals
Showing preliminary agreement
Making concessions<br />→ scratch my back and I'll scratch yours
Closing the deal<br />→ recap &amp; confirm
Tying up loose ends<br />→ build a long-time relationship &amp; generate repeat business
]]></targets>
<js_droppables>
1;2;3
4;5;6
7;8
9;10;11;12;13;14
15;16;17;18
19
20;21;22
</js_droppables>
<activity_contents><![CDATA[
That's what I thought at first but...
Look at it this way...
Have you seen (statistics / data / competitors' strategy...) ?
Don't worry, we're just considering...
You don't have to commit yourself to..., you could only...
Who else would benefit from...?
What if you had...
Would it help if...
You sold me!
If you could make a compelling case that... that'd (would) help.
I'm with you up to now.
So far, so good.
It sounds good.
If it's rock solid, I'll sign it.
Normally, we do... but for you, we can...
I'd be ready to reconsider / decrease/ change... if you did...
What do you need from me to support/agree fully?
If I'm on it, I'll give you...
Deal!
I think we've covered a lot of ground today
Shall we go out for dinner?
I really look forward to this
]]></activity_contents>
<key><![CDATA[
<strong>Dealing with objections (resistance)</strong>
That's what I thought at first but...
Look at it this way...
Have you seen (statistics / data / competitors' strategy...) ?
<strong>Brainstorming new options
→ use conditional structures</strong>
Don't worry, we're just considering...
You don't have to commit yourself to..., you could only...
Who else would benefit from...?
<strong>Probing with proposals
→ use what if + conditionals</strong>
What if you had...
Would it help if...
<strong>Showing preliminary agreement</strong>
You sold me!
If you could make a compelling case that... that'd (would) help.
I'm with you up to now.
So far, so good.
It sounds good.
If it's rock solid, I'll sign it.
<strong>Making concessions</strong>
Normally, we do... but for you, we can...
I'd be ready to reconsider / decrease/ change... if you did...
What do you need from me to support/agree fully?
If I'm on it, I'll give you...
<strong>Closing the deal</strong>
Deal!
<strong>Tying up loose ends</strong>
I think we've covered a lot of ground today
Shall we go out for dinner?
I really look forward to this
]]>
</key>
</clog_activity>

<!-- skipped pg 87 on purpose w/ nag -->
<!-- should have been earlier -->
<clog_activity>
<activity_id></activity_id>
<activity_title></activity_title>
<activity_status>active</activity_status>
<activity_type>textbook</activity_type>
<pdf_file>tmp_pdf/market_leader_3rd_intermediate_course_book_pg87-9_138_negotiating_case_study_pampas_leather_company.pdf</pdf_file>
<activity_contents><![CDATA[
Lexical material: Starting &amp; exploring positions, making offers &amp; concessions, playing for time, closing &amp; following up the deal
useful language

pg 88 ex D listening<!-- pg 82 -->
market_leader/market_leader_3rd_intermediate/market_leader_3rd_intermediate_audio_cd02/market_leader_3rd_intermediate_audio_cd02_021.ogg

pg 88 ex E role play
]]></activity_contents>
</clog_activity>

<!-- not covered, keep just in case -->
<clog_activity>
<activity_id>2</activity_id>
<activity_title>Role play</activity_title>
<hw_anchor>hw20221220</hw_anchor>
<activity_status>active</activity_status>
<activity_type>role_play</activity_type>
<instructions>Recycle new expressions and language.</instructions>
<instructions02></instructions02>
<instructions_demo><![CDATA[<div class="flex-container"><div contenteditable="true" style="background-color: #cdcdcd; width: 45%; padding-left: 0.5em; font-size: 85%;">
<h2>Preparation to the negotiation</h2>
✓ understand your position
✓ estimate your partner's position
→ focus on common ground rather than differences
✓ imagine your ideal outcome
✓ describe middle outcome
✓ set your batna (bottom line below which you shouldn't go)
✓ what coinage can you offer?
</div>
<div contenteditable="true" style="width: 3%; padding-left: 0.5em; font-size: 85%;">&nbsp;</div>
<div contenteditable="true" style="background-color: #cdcdcd; width: 45%; padding-left: 0.5em; font-size: 85%;">
<h2>Negotiation stages (by Harry Mills)</h2>
✓ explore each other's needs
✓ signal for movement
✓ probe with proposals
✓ exchange concessions
✓ close the deal
✓ tie up loose ends</div>
<div style="clear: both;"></div>
</div> <!-- class flex-container -->
]]></instructions_demo> 
<role_a>
<task>You want to purchase a reliable product / service. You have a limited budget so it has to be good value for money. Negotiate terms and conditions. You are interested in customer support &amp; after sales service so make sure your provider is happy with this deal (win-win).

10 items every 2 weeks x 10 shops = 200 items / month
130 euros / item
delivery on Saturdays
5-year contract</task>
<ans>We're very excited to meet you today.
We've heard a lot about your company.
Feedback from your product / services is excellent.

So, you're saying...
I get it
I do see where you're coming from

You sold me!
If you could make a compelling case that... that'd (would) help.
I'm with you up to now.
So far, so good.
It sounds good.
If it's rock solid, I'll sign it.

What if you had...
I'd be ready to reconsider / decrease/ change... if you did...

Deal!
I really look forward to this
</ans>
</role_a>
<role_b>
<task>Your company provides top-of-the-range products / services but they are not particularly cheap. Explain your unique selling points. Negotiate terms and conditions. Be ready to make concessions because you want this prospect client to come back to you in the future too.

150 euros / item
delivery on week-days
2-year contract</task>
<ans>Nice to meet you!
How was your journey?
Have you had a nice trip?

Are you satisfied with...?
Wouldn't you like...?
Have you ever thought you could work faster if...?

How much do you usually pay for...?
What quantities would you...?

I think there's material for discussion
My company might accept such terms if...
Perhaps we could...
I'd need to check if...

That's what I thought at first but...
Look at it this way...
Have you seen (statistics / data / competitors' strategy...) ?

Don't worry, we're just considering...
You don't have to commit yourself to..., you could only...
Who else would benefit from...?

Would it help if...

Normally, we do... but for you, we can...
What do you need from me to support/agree fully?
If I'm on it, I'll give you...

I think we've covered a lot of ground today
Shall we go out for dinner?
</ans>
</role_b>
</clog_activity>




<clog_activity>
<activity_id>2</activity_id>
<activity_icon>pix/icons8-dictionary-100_white.png</activity_icon>
<activity_title>Marketing content goals</activity_title>
<activity_title>Brainstorming with marketing best practice for content generation</activity_title><!-- see follow-up 1-2 lessons later-->
<functional_language></functional_language>
<session_date></session_date>
<hw_anchor></hw_anchor> 
<activity_status>wip</activity_status>
<activity_status>active</activity_status>
<activity_type>xml_multi_dd_row</activity_type>
<activity_lead_in>How can you map the contents of your copy-writing to your buyers' journey?</activity_lead_in>
<instructions><![CDATA[How to Map Your Content to the Buyer's Journey
by Sean Filidis
<a class="clog" target="about_blank" href="https://www.foleon.com/blog/how-to-map-your-content-to-the-buyers-journey">https://www.foleon.com/blog/how-to-map-your-content-to-the-buyers-journey</a>

→ read the article
→ match the expressions with the definitions
→ describe a real-life or fictional story with each expression 
]]></instructions>
<!--<instructions_demo><![CDATA[
]]></instructions_demo>  -->
<!--<instructions02><![CDATA[
]]></instructions02> -->
<column_width_percentage>14</column_width_percentage>
<column_height_em>6</column_height_em>
<column_float>left</column_float>
<targets><![CDATA[
acquisition
activation
education
revenue
expansion
referral 
]]></targets>
<js_droppables>
1
2
3
4
5
6
</js_droppables>
<activity_contents><![CDATA[
attract new visitors
turn visitors into subscribers (micro-conversion)
engage subscribers and keep them coming back
persuade visitors to make a purchase (macro-conversion)
encourage customers to upgrade
delight customers and turn them into evangelists
]]></activity_contents>
<key><![CDATA[
acquisition: attract new visitors
activation: turn visitors into subscribers (micro-conversion)
education: engage subscribers and keep them coming back
revenue: persuade visitors to make a purchase (macro-conversion)
expansion: encourage customers to upgrade
referral: delight customers and turn them into evangelists
]]></key>
</clog_activity>


<clog_activity>
<session_date>20230201</session_date>
<activity_id>3</activity_id>
<activity_title>Rephrasing presentations to engage your audience</activity_title>
<hw_anchor>hw20230208</hw_anchor>
<activity_status>wip</activity_status>
<activity_status>active</activity_status>
<activity_type>prep_ol_qa_writing</activity_type>
<activity_type>edit_ol_qa_writing</activity_type>
<activity_icon>pix/icons8-hand-with-pen-100_white.png</activity_icon>
<activity_icon>pix/icons8-collaboration-100_white.png</activity_icon>
<instructions><![CDATA[Transform the following presentation topics into questions.]]></instructions>
<instructions02><![CDATA[Engage your audience by asking questions rather than just describing facts. 
→ use pronouns like <em>you, we</em>
Force them to be active listeners.
→ use possessive determiners like <em>your, our, their</em>
Make the topic easier to understand
→ narrow the topic by using closed questions 
(i.e. include the answer in the question)
<em>Can we improve sales? Why / why not?</em>
Ask the audience to contribute &amp; be active
→ ask an open question
<em>How can we improve sales? What do we need?</em>
]]></instructions02>
<instructions_demo><![CDATA[
Topic: Pros and cons of our new solution
〆Today we're going to look at pros and cons of our new solution

✓ Rephrased topic statements
Closed question: <em>Do you need the advantages of our new solution?</em>
Open question: <em>Can you find any disadvantages?</em>
]]></instructions_demo>
<qas>
</qas>
<key>
</key>
<qa>
<qs>Topic: Quarter 3 sales results
Closed question: 
Open question: </qs>
<ans>Closed question: Have sales satisfied our targets for the third quarter? Why / why not? 
Open question: What do we need to improve results in Q4?
</ans>
<hint>
</hint>
</qa>
<qa>
<qs>Topic: Sales forecasts and business opportunities
Closed question: 
Open question: </qs>
<ans>Closed question: Will sales follow the current trend? 
Open question: What can we do to grow?</ans>
<hint>
</hint>
</qa>
<qa>
<qs>Topic: Strategy and objectives for year 2022
Closed question: 
Open question: </qs>
<ans>Closed question: Have we devised our plans well to reach our short term objectives this year?
Open question: What could we change in our strategy if we had no financial restrictions?</ans>
<hint>to devise = to invent sth new or a new way of doing sth
</hint>
</qa>
<qa>
<qs>Topic: Causes and impact of the crisis on turnover
Closed question: 
Open question: </qs>
<ans>Closed question: Do you agree with the causes of the crisis? 
Open question: How could we have mitigated the downturn?</ans>
<hint>downturn = fall in the amount of business that is done; a time when the economy becomes weaker</hint>
</qa>
</clog_activity>

<clog_activity>
<activity_id>2</activity_id>
<activity_title>Role play</activity_title>
<activity_status>wip</activity_status>
<activity_status>active</activity_status>
<activity_type>role_play</activity_type>
<instructions>Recycle new expressions and language.
→ use this chart to describe managerial styles

<![CDATA[<h3>Blake &amp; Mouton - Managerial chart</h3>
<div align="center"><img class="zoom_1_5" src="pix/blake_and_mouton_managerial_chart.jpg" height="270" border="1" alt="blake_and_mouton_managerial_chart.jpg"></div>]]></instructions>
<instructions_demo></instructions_demo>
<instructions>Recycle new expressions and language.</instructions>
<role_a>
<task>You are a very result-oriented manager. Explain how your way of doing things is more effective. You believe ends justify the means (concern for production).</task>
<ans>
✓ I've tried to motivate...
(people with more interesting tasks)
✓ I stopped caring about...
(people's feelings when I realised they weren't loyal to their company anyway)
✓ I mean to achieve...
(our deadlines at any costs ← mean + infinitive = want to)
✓ my staff have always denied...
(preferring time off to a financial reward)</ans>
</role_a>
<role_b>
<task>You are a people person. Disagree with your partner. Justify why your approach &amp; concern for people are better in the long term.</task>
<ans>✓ I always remember...
(my staff members' birthdays because it helps create a good working atmosphere)
✓ I stopped giving...
(too challenging tasks because staff burn out)
✓ I never forget...
(to celebrate successes, even small ones!)
✓ I've tried...
(motivating staff with financial incentives but I've found out elder staff weren't too happy)
✓ training doesn't mean...
(wasting company time &amp; money! ← mean + ing = involve)
✓ a business relation will go on...
(developing if everyone is happy to work together, not the opposite!)</ans>
</role_b>
</clog_activity>

<clog_activity>
<activity_id>2</activity_id>
<activity_title>Role play</activity_title>
<activity_status>wip</activity_status>
<activity_status>active</activity_status>
<activity_type>role_play</activity_type>
<instructions>Practise 'used to' and 'would' to describe past and present habits.</instructions>
<instructions02></instructions02>
<instructions_demo></instructions_demo>
<instructions>Recycle new expressions and language.</instructions>
<role_a>
<task>Because of the crisis you have problems with your supply chain. You are reporting to your manager about delays on an important project. You are not happy because procedures have changed. Explain how you used to manage your workflow.</task>
<ans>I'm not used to planning orders so early when I don't know for sure what we'll need!
I used to contact suppliers just a couple of weeks in advance. 
It used to be easy. 
I would just send an e-mail.</ans>
</role_a>
<role_b>
<task>You are a project manager. Try to reassure your employee. Suggest how the department will proceed from now on.</task>
<ans>Don't worry!
From now on, you will need to contact your suppliers just a little earlier...
You'll be planning your orders with our new software.
You'll be getting used to implementing this solution really fast.</ans>
</role_b>
</clog_activity>

<clog_activity>
<activity_id>2</activity_id>
<activity_title>Role play</activity_title>
<activity_status>wip</activity_status>
<activity_status>active</activity_status>
<activity_type>role_play</activity_type>
<instructions>You are going to attend a meeting.

Agenda:
1) product launch
2) advertising campaign
3) budget cuts

Recycle new expressions and language.</instructions>
<instructions_demo><![CDATA[<strong>Reminding of the agenda</strong>
That's outside the scope of the meeting
I'd like to stick to the agenda

<strong>Managing dominant speakers</strong>
Sorry, can I add something here?
Can I stop you for a sec?

<strong>Managing interruptions</strong>
We'll come to that in a moment
(name), please, go on

<strong>Postponing discussion</strong>
We need to deal with... but let's finish (...) first

<strong>Reducing speed</strong>
Could you go over that again?
Can we slow down a little?

<strong>Pushing for a clear proposal</strong>
But what do you actually suggest we do about (...)?
So, is your idea that (...)
]]></instructions_demo>
<role_a>
<task>You want to release a new product before Xmas. You want the meeting to follow the agenda.</task>
<ans>
✓ We have already published a press release / informed our customers!
✓ It's a good point, but... we have a limited budget.
✓ Can't we postpone this point to another meeting?</ans>
</role_a>
<role_b>
<task>You disagree with the idea of a launch by Xmas. You don't want to follow the agenda because you think the team should focus on addressing technical issues first.</task>
<ans>〆Your deadlines are surrealistic!
〆We have some 40 critical bugs to solve!
〆It's too risky for our reputation...
〆Suppliers are not able to provide what we need

✓ How about working at weekends till Xmas?
</ans>
</role_b>
</clog_activity>

<clog_activity>
<activity_id>2</activity_id>
<activity_title>Role play</activity_title>
<activity_status>wip</activity_status>
<activity_status>active</activity_status>
<instructions>Recycle new expressions and language.</instructions>
<!--<instructions02></instructions02>
<instructions_demo></instructions_demo> -->
<instructions>Recycle new expressions and language.
→ practise future forms</instructions>
<role_a>
<task>Your company needs to expand. Explain what you will need to be doing to convince a bank to lend you money.</task>
<ans>✓ we are signing a new contract for a big customer 
(present continuous → arrangement)  
✓ we are going to build a new plant 
(going to → intention based on visible evidence)
✓ we will be recruiting new scientists
✓ we will be employing more staff in sales
✓ the market will be growing
✓ we will have penetrated the African market by year 6 (because there is much sun) 
(future perfect → time marker)
✓ we will have finished building a new plant by year 8 
✓ it will maximise our turnover 
(future simple → promise)
</ans>
</role_a>
<role_b>
 <task>You are a bank manager. Ask how your customer is going to pay back their loan.</task>
<ans>How are you planning to pay us back on time?
Aren't you going to need more resources?
</ans>
</role_b>
</clog_activity>

<clog_activity>
<activity_id>3</activity_id>
<activity_title>Role play</activity_title>
<activity_status>wip</activity_status>
<activity_status>active</activity_status>
<activity_type>role_play</activity_type>
<instructions>Recycle new expressions and language.
→ practise future forms</instructions>
<!--<instructions02></instructions02>
<instructions_demo></instructions_demo> -->
<instructions>Recycle new expressions and language.</instructions>
<role_a>
<task>Your team need to complete a new project. Explain what you will need to be doing to convince your manager to give you more resources.</task>
<ans>✓ we are signing a new contract for a big customer 
(present continuous → arrangement)  
✓ we are going to improve our product 
(going to → intention based on visible evidence)
✓ we will be recruiting new employees
✓ we will be employing more staff in sales
✓ the market will be growing
✓ we will have penetrated the Asian market by year 6 (because there is much demand) 
(future perfect → time marker)
✓ we will have finished the project by year 8 
✓ it will maximise our turnover 
(future simple → promise)
</ans>
</role_a>
<role_b>
 <task>You are a manager. Ask how your subordinate how their team is going to complete the project.</task>
<ans>How are you planning to complete the project in time?
Aren't you going to need more resources?
How will we manage to find new employees?
Who will be paying for their training?
When will you have a prototype ready for our customers?
</ans>
</role_b>
</clog_activity>


<clog_activity>
<activity_id>2</activity_id>
<activity_title>Role play</activity_title>
<activity_type>role_play</activity_type>
<activity_status>wip</activity_status>
<activity_status>active</activity_status>
<instructions>Recycle new expressions and language.</instructions>
<role_a>
<task>You work in a big company which has financial difficulties. Reassure your customer.</task>
<ans><![CDATA[✓ If inflation increases... (discount)
✓ If / When a delivery is late, we always give... (a discount on the next order)
✓ If it'll help you feel better, we can offer also...
<span style="font-size: 70%"><strong>Note:</strong>  <em>subordinate if clause + will → result is in the main clause</em></span>
(...)
]]></ans>
</role_a>
<role_b>
<task>You are a difficult customer. Ask what will happen in various circumstances.</task>
<ans>I'm worried prices will increase because of inflation!
If your delivery is late, will I get a discount?
What if the product is faulty? Do I get a refund?
If I need a spare part, will you be able to dispatch it quickly?
Can I return a product if I don't like its colour?
(...)
</ans>
</role_b>
</clog_activity>

<clog_activity>
<activity_id>1</activity_id>
<activity_title>Role play</activity_title>
<functional_language>Describing hypothetical results from the past and now (mixed conditionals)</functional_language>
<activity_status>wip</activity_status>
<activity_status>active</activity_status>
<instructions>Recycle new expressions and language. 
Practise the 3rd conditional (describing a hypothetical situation happening in the past with a result in the past</instructions>
<instructions_demo>If I had known about this earlier, I would have chosen another solution.</instructions_demo>
<role_a>
<task>Explain how changes in technology affected your business.
You are pessimistic &amp; conservative. You wish you had made other choices.</task>
<ans>〆If I had known about these difficulties before, I wouldn't have... (not to make obvious mistakes ← past participle)
✓ If we had prepared better, we could have... (to pre-empt ← past participle)
✓ If we had made contingency plans, ... (verb in past perfect form)
✓ I might have succeeded faster if... (verb in past perfect form)</ans>
</role_a>
<role_b>
<task>You think change is a good thing and the results weren't so negative.
You are optimistic &amp; open to new solutions.
You don't think your colleague should regret decisions made.</task>
<ans>〆 If I had been in your situation, I couldn't have... (to make a better choice ← past participle)
✓ Even if you had anticipated those changes, you might have... (to lose money anyway ← past participle)
✓ You would have had teething problems even if... (verb in past perfect form)
✓ We couldn't have predicted such a black swan situation even if... (to predict the crisis ← past perfect)</ans>
</role_b>
</clog_activity>

</clog_support_material>

<clog_expressions>
to eavesdrop = to listen secretly to what other people are saying
ingratiation = psychological technique in which an individual attempts to influence another person by becoming more likeable to their target; усилия, предпринимаемые человеком с целью понравиться другим людям. Совершенно очевидно, что если вам нужно чего-либо добиться от окружающих, то быстрее всего результаты будут достигнуты, если вы сможете сделать так, чтобы по отношению к вам испытывали теплые чувства

small talk = polite conversation about ordinary or unimportant subjects, especially at social occasions
agreeableness = temperamental disposition to be pleasant
to anchor = to firmly base sth on sth else
altruistic = showing unselfish concern for the welfare of others
employee turn-around = total number of workers who leave a company over a certain time period. Includes those who exit voluntarily as well as employees who are fired or laid off
to elicit = to get information or a reaction from sb, often with difficulty; to draw forth (what is latent); выявлять; делать вывод; выводить; вытянуть
to reframe = to change the way something is expressed or considered
over the long haul = over an extended period of time
give-away = something that makes you guess the real truth about sth/sb
genuine = real
compelling = that makes you pay attention to it because it is so interesting and exciting; so strong that you must do sth about it
over the long haul = over an extended period of time
to one-up = to get an advantage over someone, or to do something that shows you are better than them
reciprocity = situation in which two people, countries, etc. provide the same help or advantages to each other

warehouse = building where large quantities of goods are stored, especially before they are sent to shops/stores to be sold; склад; товарный склад
</clog_expressions>
<clog_deco><![CDATA[
When I <strike>will</strike> get this data I will perhaps rephrase it...
You're very <strong>well</strong> informed
What price <strike>rate</strike> <strong>range</strong> are you interested in?
]]></clog_deco>
<clog_pig>
</clog_pig>
</clog_session>



<clog_session>
<clog_session_number></clog_session_number>
<clog_session_date>20240704</clog_session_date>
<clog_session_date_cancelled></clog_session_date_cancelled>
<clog_session_date_rescheduled></clog_session_date_rescheduled>
<clog_session_time>09:00-10:00</clog_session_time>
<clog_session_ach>1.5</clog_session_ach>
<clog_session_rate></clog_session_rate>
<clog_session_credit></clog_session_credit>
<clog_session_credit_date></clog_session_credit_date>
<clog_session_balance></clog_session_balance>
<clog_session_status>active</clog_session_status>
<clog_session_print></clog_session_print>
<clog_session_title>Seven stages of a negotiation - Harry Mills - Negotiation tutorial bargaining tactics</clog_session_title>
<clog_session_hw><![CDATA[
<img src="pix/icons8-schedule-100.png" width="35em" border="0" alt="schedule">
20240705 10:15-11:15 last lesson before business meeting (to be confirmed)

<img src="pix/icons8-smartphone-tablet-100.png" width="35em" border="0" alt="smartphone or tablet device"> <img src="pix/icons8-print-50.png" width="35em" border="0" alt="print"> Download onto your tablet or print the following pdf for our next lesson
Market Leader 3rd Intermediate
Negotiating
<a class="clog" target="about_blank" href="http://www.ictnle.com/tmp_pdf/market_leader_3rd_intermediate_course_book_pg87-9_138_negotiating_case_study_pampas_leather_company.pdf">market_leader_3rd_intermediate_course_book_pg87-9_138_negotiating_case_study_pampas_leather_company.pdf</a>

<img src="pix/zoom_meeting.png" width="35em" border="0" alt="zoom_meeting.png"> Zoom meeting details
N.Agapova - Duncan Potter's Zoom Meeting
Meeting ID: <strong>778 8375 2771</strong>
<strong>Passcode: X08PSD</strong>  
<a class="clog" target="about_blank" href="https://us04web.zoom.us/j/77883752771?pwd=gDrQ4obsDHQf74vaKy6aPzxoBkqEVD.1">https://us04web.zoom.us/j/77883752771?pwd=gDrQ4obsDHQf74vaKy6aPzxoBkqEVD.1</a>
]]></clog_session_hw>
<clog_session_hw_activity>
<activity>
<activity_id>1</activity_id>
<activity_title>Negotiation tutorial bargaining tactics</activity_title>
<session_date>20240702</session_date>
<hw_anchor>hw20240704</hw_anchor>
<activity_icon>pix/icons8-movie-100_white.png</activity_icon>
<instructions><![CDATA[<img src="pix/icons8-movie-100.png" width="35em" border="0" alt="video"> Negotiation tutorial: Bargaining tactics | lynda.com
<a class="clog" target="about_blank" href="https://www.youtube.com/watch?v=BA0DParCiww">Negotiation tutorial: Bargaining tactics | lynda.com</a>

Watch the video. 
→ answer the questions
]]></instructions>
</activity>
</clog_session_hw_activity>
<clog_session_hw_activity>
<activity>
</activity>
</clog_session_hw_activity>
<clog_session_hw_url>
<text></text>
<url></url>
</clog_session_hw_url>
<clog_session_hw_review>
<list_of_reviews></list_of_reviews>
</clog_session_hw_review>
<!--<clog_incl>inc_smat/srs_instructions.inc</clog_incl> 
<clog_incl>inc_cci_course_admin/how_to_use_srs.inc</clog_incl>  -->
<clog_incl></clog_incl>
<clog_sbook_ref_incl>
<clog_sbook_ref></clog_sbook_ref>
<clog_sbook_ref_selection></clog_sbook_ref_selection>
<clog_sbook_ref_selection></clog_sbook_ref_selection>
<clog_sbook_ref_selection></clog_sbook_ref_selection>
</clog_sbook_ref_incl>
<clog_session_warmer></clog_session_warmer>

<clog_session_flipped_lessons_contents>
<list_of_ref></list_of_ref>
</clog_session_flipped_lessons_contents>

<clog_support_material>
<clog_book_title></clog_book_title>
<clog_book_level></clog_book_level>
<clog_book_unit></clog_book_unit>
<grammar></grammar>
<vocab></vocab>
<functional_language></functional_language>
<practical_skills></practical_skills>
<business_case></business_case>

<clog_activity>
<activity_id>1</activity_id>
<activity_icon>pix/icons8-collaboration-100_white.png</activity_icon>
<activity_title>Negotiation stages</activity_title>
<functional_language>Negotiation stages</functional_language>
<activity_status>active</activity_status>
<activity_type>deck_shuffled_lines_valign</activity_type>
<activity_type>shuffled_lines</activity_type>
<activity_type>deck_shuffled_lines_halign</activity_type>
<activity_type>prep_deck_shuffled_lines_halign</activity_type>
<instructions><![CDATA[How do you conduct a negotiation?

Harry Mills - in his book 'The Art of Winning' - suggests most negotiations have 7 stages. Put them in the right order. What do you think they consist of?]]></instructions>
<!--<instructions_demo><![CDATA[]]></instructions_demo>  -->
<instructions02><![CDATA[
<div contenteditable="true" style="margin-left: -40%; padding-left: 0.5em; font-size: 85%; float: left;">




</div>]]></instructions02>
<activity_contents><![CDATA[
Ready yourself
Explore each other's needs
Signal for movement
Probe with proposals
Exchange concessions
Close the deal
Tie up loose ends
]]></activity_contents>
<key><![CDATA[
(adapted from Market Leader 2rd edition, intermediate - pg 87)

Ready yourself
✓ prepare your objectives, concessions &amp; strategy
✓ gather information about the other party
→ do your 'homework'

Explore each other's needs
✓ build rapport
✓ state your opening opinion
✓ learn the other side's position
→ ask diagnostic questions

Signal for movement
✓ signal that you are prepared to move from your original position
✓ respond to signals from the other side
= show there is room for manoeuvre
'Normally, we do... but...'
→ get a foot in the door

Probe with proposals
✓ make suggestions
✓ find areas of agreement
→ use what if + conditionals

Exchange concessions
✓ give concessions
= Would that help? As long as...
→ scratch my back and I'll scratch yours

Close the deal
✓ bring the negotiation to a clear &amp; satisfactory end

Tie up loose ends
✓ confirm what has been agreed, summarise the details on paper
→ Let's recap &amp; conclude
= opportunity to invite your partner out for dinner
→ build a long-time relationship &amp; generate repeat business

⇒ RESPECT
]]></key>
</clog_activity>

<clog_activity>
<activity_id>1</activity_id>
<activity_title>Negotiation tutorial bargaining tactics</activity_title>
<session_date>20240702</session_date>
<hw_anchor>hw20240704</hw_anchor>
<activity_status>active</activity_status>
<activity_type>edit_ol_qa</activity_type>
<activity_type>prep_ol_qa</activity_type>
<activity_icon>pix/icons8-movie-100_white.png</activity_icon>
<activity_lead_in>Have you got any secrets techniques to negotiate a bargain? What tactics do you know of?</activity_lead_in>
<instructions><![CDATA[<img src="pix/icons8-movie-100.png" width="35em" border="0" alt="video"> Negotiation tutorial: Bargaining tactics | lynda.com
<a class="clog" target="about_blank" href="https://www.youtube.com/watch?v=BA0DParCiww">Negotiation tutorial: Bargaining tactics | lynda.com</a>

Watch the video. 
→ answer the questions
]]></instructions>
<html5_video>negotiation_tutorial_bargaining_tactics_lynda.com-ba0dparciww.mp4</html5_video>
<!--<instructions02><![CDATA[ ]]></instructions02>
<instructions_demo><![CDATA[ ]]></instructions_demo> -->
<qas>
</qas>
<key>
</key>
<qa>
<qs>How do they establish connection? [01:12]
</qs>
<ans>✓ talk about their children
fig tree son
4-week old daughter
= small talk
</ans>
<hint>small talk = polite conversation about ordinary or unimportant subjects, especially at social occasions
</hint>
</qa>
<qa>
<qs>How does he make his boss like him? [01:34]
</qs>
<ans>✓ he confirms he appreciated the fact she gave him paternity leave
✓ he made most of his paternity leave by spending time with his wife &amp; newborn daughter

→ she likes him more
= agreeableness
</ans>
<hint>psychological technique in which an individual attempts to influence another person by becoming more likeable to their target
agreeableness = temperamental disposition to be pleasant
</hint>
</qa>
<qa>
<qs>How does he anchor his request? [01:48]
</qs>
<ans>✓ flexitime policy could benefit the whole company and not only him
≠ not only him wants sth

→ try to sound altruistic
</ans>
<hint>to anchor = to firmly base sth on sth else
altruistic = showing unselfish concern for the welfare of others
</hint>
</qa>
<qa>
<qs>How does he move past her first resistance? [02:32]
</qs>
<ans><![CDATA[<em>That's what I thought at first but I did a lot of research</em>
✓ agrees with her &amp; explains how he deals with the problem
↔ That's what I thought at first <strike>but</strike> <strong>therefore</strong> I did a lot of research
]]></ans>
<hint>
</hint>
</qa>
<qa>
<qs>What convincing arguments did he find? [02:48]
</qs>
<ans>✓ competitors are already doing it!
✓ employee satisfaction goes up
✓ employee turn-around decreases

→ benchmark your results with competitors
</ans>
<hint>employee turn-around = total number of workers who leave a company over a certain time period. Includes those who exit voluntarily as well as employees who are fired or laid off
</hint>
</qa>
<qa>
<qs>How does he react to her doubts &amp; questions? [03:02]
</qs>
<ans><![CDATA[✓ ask diagnostic, possibly rhetorical, questions
<em>Have you seen customer survey stats (statistics)?</em>
✓ Yes, she has 
<em>Complaints were down about 10%. Sales were up about the same...</em>

= her answers support his requests
✓ she confirms by saying <em>I get it</em>
]]></ans>
<hint>
</hint>
</qa>
<qa>
<qs><![CDATA[Why does he ask another so-called diagnostic question? [03:35]
<em>Who else would benefit from a flexible schedule?</em>
]]></qs>
<ans>✓ elicit the answer from his boss
= (pretending to be) brainstorming

→ make your partner agree with the solution by coming to it together
</ans>
<hint>to elicit = to get information or a reaction from sb, often with difficulty; to draw forth (what is latent); выявлять; делать вывод; выводить; вытянуть
</hint>
</qa>
<qa>
<qs>How does he reframe his request? [04:11]
</qs>
<ans><![CDATA[<em>Look at it this way...</em>
→ describe another person who could benefit from the request
= remind your partner of another example situation
]]></ans>
<hint>to reframe = to change the way something is expressed or considered
</hint>
</qa>
<qa>
<qs>What expressions show your partner is listening actively? [04:32]
</qs>
<ans><![CDATA[<em>✓ So, you're saying...</em>
= soft exposing give-aways

→ find examples of your partner paraphrasing to confirm their understanding
]]></ans>
<hint>give-away = something that makes you guess the real truth about sth/sb
</hint>
</qa>
<qa>
<qs>What fixed expression confirms she understands Tom's requests? [04:54]
</qs>
<ans><![CDATA[<em>I do see where you're coming from</em>
= I understand the logics

→ find examples of your partner appreciate your efforts &amp; narrative
]]></ans>
<hint>
</hint>
</qa>
<qa>
<qs>How does Tom move past further resistance? [04:58]
</qs>
<ans><![CDATA[<em>(Don't worry,) (we're) just brainstorming here!</em>
= don't ask any commitment from your partner yet

→ don't put your partner in an impossible situation
]]></ans>
<hint>
</hint>
</qa>
<qa>
<qs>When does Tom start making a concession? [05:00]
</qs>
<ans><![CDATA[<em>It doesn't have to be a 'sweeping change', just a team</em>
= once his boss has accepted in principle but has doubts about others accepting

→ make the request easier to approve
]]></ans>
<hint>
</hint>
</qa>
<qa>
<qs>What other diagnostic question(s) to move past resistance does he ask? [05:22]
</qs>
<ans><![CDATA[<em>What do you need from me to support/agree fully?</em>
= first genuine, non-rhetorical question

→ show there is room for manoeuvre
]]></ans>
<hint>genuine = real
</hint>
</qa>
<qa>
<qs>How does she phrase her terms of approval? [05:41]
</qs>
<ans><![CDATA[<em>If you could make a compelling case that... that'd (would) help.</em>
= 2nd conditional

→ use unreal conditionals to shape the deal
]]></ans>
<hint>compelling = that makes you pay attention to it because it is so interesting and exciting; so strong that you must do sth about it
over the long haul = over an extended period of time
</hint>
</qa>
<qa>
<qs>How does Tom show agreement? [05:51]
</qs>
<ans><![CDATA[<em>I'm on it. I'll give you tools to measure results...</em>
= show you will continue your commitment beyond the 'time of sale'

→ use future simple for promises
]]></ans>
<hint>
</hint>
</qa>
<qa>
<qs>How does she confirm her approval? [06:17]
</qs>
<ans><![CDATA[<em>If it's rock solid, I'll sign it.</em>
= 1st conditional

→ use conditional terms for a real situation
]]></ans>
<hint>
</hint>
</qa>
<qa>
<qs>What does going one-up on somebody mean? Why does Tom offer to do more? [06:30]
</qs>
<ans><![CDATA[✓ to one-up = to get an advantage over someone, or to do something that shows you are better than them
= promises to do even more than what she wants

→ ask for reciprocity

<em>Would you be willing to...</em>
→ present the request at the next meeting
]]></ans>
<hint>reciprocity = situation in which two people, countries, etc. provide the same help or advantages to each other
</hint>
</qa>
<qa>
<qs>How does Tom confirm the positive outcome of their conversation? [06:54]
</qs>
<ans><![CDATA[<em>I'm thrilled.
I'm a lot closer than I was 5min ago.</em>
= Tom is happy with the outcome of the negotiation

→ show this is a win-win situation
]]></ans>
<hint>
</hint>
</qa>
</clog_activity>

<clog_activity>
<activity_id>2</activity_id>
<activity_icon>pix/icons8-dictionary-100_white.png</activity_icon>
<functional_language>Negotiation strategies</functional_language>
<activity_title>Negotiation strategies</activity_title>
<session_date>20240704</session_date>
<hw_anchor>hw20240705n1</hw_anchor> 
<activity_status>active</activity_status>
<activity_status>wip</activity_status>
<activity_type>xml_multi_dd_row</activity_type>
<activity_lead_in>What tactics can you use to move past resistance?</activity_lead_in>
<instructions><![CDATA[Watch the video again &amp; put the following negotiations strategies in the right order.

<img src="pix/icons8-movie-100.png" width="35em" border="0" alt="video"> Negotiation tutorial: Bargaining tactics | lynda.com
<a class="clog" target="about_blank" href="https://www.youtube.com/watch?v=BA0DParCiww">https://www.youtube.com/watch?v=BA0DParCiww</a>
<!--
Negotiation_tutorial_Bargaining_tactics_lynda.com-BA0DParCiww.mp4
<img class="zoom_1_2" src="pix/" width="90em" border="0" alt=""> 
<em></em> -->
]]></instructions>
<!-- adapted from 
see inc_sbook_xml/lesson_B1-00-00-08.xml
<a class="clog" target="about_blank" href="https://www.youtube.com/watch?v=BA0DParCiww">Negotiation tutorial: Bargaining tactics | lynda.com</a>
-->
<!--<instructions_demo><![CDATA[We need more money <span style="background-color: DarkSeaGreen; box-shadow: 0px 4px 4px 2px rgba(0,0,0,0.2);">in order to</span> finish the project 
→ expressing a purpose / result]]></instructions_demo> -->
<column_width_percentage>22</column_width_percentage>
<column_height_em>12</column_height_em>
<column_float>left</column_float>
<targets><![CDATA[
Preliminaries
Understanding expectations
Satisfying expectations
Negotiating the outcome
]]></targets>
<js_droppables>
1;2;3;4
5;6;7
8;9;10
11;12
</js_droppables>
<activity_contents><![CDATA[
Establish connection
Small chat
Ingratiation
Anchoring
Persuasive argumentation
Diagnostic questions
Active listening &amp; paraphrasing
Brainstorming (moving past resistance)
Making concessions
Diagnostic questions (moving past resistance)
Getting to agreement
Asking for reciprocity
]]></activity_contents>
<key><![CDATA[
<!--
<strong>Preliminaries</strong>
1. Establish connection
2. Small chat
3. Ingratiation
4. Anchoring

<strong>Understanding expectations</strong>
5. Persuasive argumentation
6. Diagnostic questions
7. Active listening &amp; paraphrasing

<strong>Satisfying expectations</strong>
8. Brainstorming (moving past resistance)
9. Making concessions
10. Diagnostic questions (moving past resistance)

<strong>Negotiating the outcome</strong>
11. Getting to agreement
12. Asking for reciprocity
-->
]]></key>
</clog_activity>

<clog_activity>
<activity_id>3</activity_id>
<activity_icon>pix/icons8-dictionary-100_white.png</activity_icon>
<activity_title>Negotiation set phrases</activity_title>
<functional_language>Negotiation set phrases</functional_language>
<session_date>20240704</session_date>
<hw_anchor>hw20240705_n2</hw_anchor> 
<activity_status>active</activity_status>
<activity_status>wip</activity_status>
<activity_type>xml_multi_dd_row</activity_type>
<activity_type>xml_multi_dd_row</activity_type>
<activity_lead_in>What expressions can you use to navigate a negotiation? Aren't they too assertive? How can you sound both confident &amp; yet open to suggestions?</activity_lead_in>
<instructions><![CDATA[Match expressions with their function.]]></instructions>
<!--<instructions_demo><![CDATA[We need more money <span style="background-color: DarkSeaGreen; box-shadow: 0px 4px 4px 2px rgba(0,0,0,0.2);">in order to</span> finish the project 
→ expressing a purpose / result]]></instructions_demo> -->
<column_width_percentage>14</column_width_percentage>
<column_height_em>18</column_height_em>
<column_float>left</column_float>
<targets><![CDATA[
Establishing connection<br /><span style="font-weight: normal;">→ break the ice</span>
Ingratiation<br /><span style="font-weight: normal;">→ be amiable</span>
Anchoring<br /><span style="font-weight: normal;">→ ask rhetorical questions</span>
Exploring each other's needs<br /><span style="font-weight: normal;">→ ask diagnostic questions</span>
Signalling for movement<br /><span style="font-weight: normal;">→ show there is room for manoeuvre</span>
Active listening<br /><span style="font-weight: normal;">→ paraphrase</span>
]]></targets>
<js_droppables>
1;2;3
4;5;6
7;8;9
10;11
12;13;14;15
16;17;18
</js_droppables>
<activity_contents><![CDATA[
Nice to meet you!
How was your journey?
Have you had a nice trip?
We're very excited to meet you today.
We've heard a lot about your company.
Feedback from your product / services is excellent.
Are you satisfied with...?
Wouldn't you like...?
Have you ever thought you could work faster if...?
How much do you usually pay for...?
What quantities would you...?
I think there's material for discussion
My company might accept such terms if...
Perhaps we could...
I'd need to check if...
So, you're saying...
I get it
I do see where you're coming from
]]></activity_contents>
<key><![CDATA[
<!--
<strong>Establishing connection
→ break the ice</strong>
Nice to meet you!
How was your journey?
Have you had a nice trip?
<strong>Ingratiation
→ be amiable</strong>
We're very excited to meet you today.
We've heard a lot about your company.
Feedback from your product / services is excellent.
<strong>Anchoring
→ ask rhetorical questions</strong>
Are you satisfied with...?
Wouldn't you like...?
Have you ever thought you could work faster if...?
<strong>Exploring each other's needs
→ ask diagnostic (open) questions</strong>
How much do you usually pay for...?
What quantities would you...?
<strong>Signalling for movement
→ show there is room for manoeuvre</strong>
I think there's material for discussion
My company might accept such terms if...
Perhaps we could...
I'd need to check if...
<strong>Active listening
→ paraphrase</strong>
So, you're saying...
I get it
I do see where you're coming from
-->
]]></key>
</clog_activity>

</clog_support_material>

<clog_expressions>
to tie up loose ends = to finish; to complete
to probe (into sth) = to ask questions in order to find out secret or hidden information about sb/sth
to get a foot in the door = to have a chance to do something that could lead to further opportunities.
price conscious = aware of how much things cost and thus avoiding buying expensive items; looking for value for money

customer = someone who buys products or services from a company
client = refers to a certain type of customer who purchases professional services from a business; A client is a more loyal customer. Whereas a customer essentially purchased from you once and never returned, a client will maintain an ongoing relationship with you and your product. A client is a customer with whom you build a relationship

to eavesdrop = to listen secretly to what other people are saying
ingratiation = psychological technique in which an individual attempts to influence another person by becoming more likeable to their target; усилия, предпринимаемые человеком с целью понравиться другим людям. Совершенно очевидно, что если вам нужно чего-либо добиться от окружающих, то быстрее всего результаты будут достигнуты, если вы сможете сделать так, чтобы по отношению к вам испытывали теплые чувства

small talk = polite conversation about ordinary or unimportant subjects, especially at social occasions
agreeableness = temperamental disposition to be pleasant
to anchor = to firmly base sth on sth else
altruistic = showing unselfish concern for the welfare of others
employee turn-around = total number of workers who leave a company over a certain time period. Includes those who exit voluntarily as well as employees who are fired or laid off
to elicit = to get information or a reaction from sb, often with difficulty; to draw forth (what is latent); выявлять; делать вывод; выводить; вытянуть
to reframe = to change the way something is expressed or considered
over the long haul = over an extended period of time
give-away = something that makes you guess the real truth about sth/sb
genuine = real
compelling = that makes you pay attention to it because it is so interesting and exciting; so strong that you must do sth about it
over the long haul = over an extended period of time
to one-up = to get an advantage over someone, or to do something that shows you are better than them
reciprocity = situation in which two people, countries, etc. provide the same help or advantages to each other

so-called = так называемый
</clog_expressions>
<clog_deco><![CDATA[
He doesn't listen <strike>for</strike> <strong>to</strong> her
]]></clog_deco>
<clog_pig>
</clog_pig>
</clog_session>



<clog_session>
<clog_session_number></clog_session_number>
<clog_session_date>20240702</clog_session_date>
<clog_session_date_cancelled></clog_session_date_cancelled>
<clog_session_date_rescheduled></clog_session_date_rescheduled>
<clog_session_time>09:00-10:00</clog_session_time>
<clog_session_ach>1.5</clog_session_ach>
<clog_session_rate></clog_session_rate>
<clog_session_credit></clog_session_credit>
<clog_session_credit_date></clog_session_credit_date>
<clog_session_balance></clog_session_balance>
<clog_session_status>active</clog_session_status>
<clog_session_print></clog_session_print>
<clog_session_title>Communication strategies</clog_session_title>
<clog_session_hw><![CDATA[
<img src="pix/icons8-schedule-100.png" width="35em" border="0" alt="schedule">
20240705 10:15-11:15 last lesson before business meeting (to be confirmed)

<img src="pix/zoom_meeting.png" width="35em" border="0" alt="zoom_meeting.png"> Zoom meeting details
N.Agapova - Duncan Potter's Zoom Meeting
Meeting ID: <strong>778 8375 2771</strong>
<strong>Passcode: X08PSD</strong>  
<a class="clog" target="about_blank" href="https://us04web.zoom.us/j/77883752771?pwd=gDrQ4obsDHQf74vaKy6aPzxoBkqEVD.1">https://us04web.zoom.us/j/77883752771?pwd=gDrQ4obsDHQf74vaKy6aPzxoBkqEVD.1</a>
]]></clog_session_hw>
<clog_session_hw_activity>
<activity>
<activity_id>1</activity_id>
<activity_title>Communication strategies (rescheduled from previous lesson)</activity_title>
<session_date>20240627</session_date>
<hw_anchor>hw20240702_n0</hw_anchor>
<activity_icon>pix/icons8-collaboration-100_white.png</activity_icon>
<instructions><![CDATA[
STAR format: Burned out, faded away
→ read the article
→ what mistakes described are similar to yours?
<a class="clog" target="about_blank" href="https://applypass.com/star-format-burned-out-faded-away/">https://applypass.com/star-format-burned-out-faded-away/</a>

→ answer the questions
]]></instructions>
</activity>
</clog_session_hw_activity>
<clog_session_hw_activity>
<activity>
<activity_id>5A</activity_id>
<activity_title><![CDATA[(optional homework)<br />Vocab building]]></activity_title>
<session_date>20240627</session_date>
<hw_anchor>hw20240702_n1</hw_anchor>
<activity_icon>pix/icons8-dictionary-100_white.png</activity_icon>
<instructions><![CDATA[
→ find expressions which don't match register &amp; context
→ suggest alternative wording and/or constructions
]]></instructions>
</activity>
</clog_session_hw_activity>
<clog_session_hw_activity>
<activity>
<activity_id>5B</activity_id>
<activity_title><![CDATA[(optional homework)<br />Vocab building]]></activity_title>
<session_date>20240627</session_date>
<hw_anchor>hw20240702_n2</hw_anchor>
<activity_icon>pix/icons8-dictionary-100_white.png</activity_icon>
<instructions><![CDATA[
→ find expressions which don't match register &amp; context
→ suggest alternative wording and/or constructions
]]></instructions>
</activity>
</clog_session_hw_activity>
<clog_session_hw_url>
<text></text>
<url></url>
</clog_session_hw_url>
<clog_session_hw_review>
<list_of_reviews></list_of_reviews>
</clog_session_hw_review>
<!--<clog_incl>inc_smat/srs_instructions.inc</clog_incl> 
<clog_incl>inc_cci_course_admin/how_to_use_srs.inc</clog_incl>  -->
<clog_incl></clog_incl>
<clog_sbook_ref_incl>
<clog_sbook_ref></clog_sbook_ref>
<clog_sbook_ref_selection></clog_sbook_ref_selection>
<clog_sbook_ref_selection></clog_sbook_ref_selection>
<clog_sbook_ref_selection></clog_sbook_ref_selection>
</clog_sbook_ref_incl>
<clog_session_warmer></clog_session_warmer>

<clog_session_flipped_lessons_contents>
<list_of_ref></list_of_ref>
</clog_session_flipped_lessons_contents>

<clog_support_material>
<clog_book_title></clog_book_title>
<clog_book_level></clog_book_level>
<clog_book_unit></clog_book_unit>
<grammar></grammar>
<vocab></vocab>
<functional_language></functional_language>
<practical_skills></practical_skills>
<business_case></business_case>

<clog_activity>
<activity_id>2</activity_id>
<activity_title>Role play - Preparing for a sales meeting</activity_title>
<session_date></session_date>
<hw_anchor></hw_anchor>
<activity_status>wip</activity_status>
<activity_status>active</activity_status>
<activity_type>prep_ol_qa</activity_type>
<activity_type>edit_ol_qa</activity_type>
<activity_icon>pix/icons8-collaboration-100_white.png</activity_icon>
<activity_lead_in></activity_lead_in>
<instructions><![CDATA[Answer the questions.]]></instructions>
<!--<instructions02><![CDATA[ ]]></instructions02>
<instructions_demo><![CDATA[ ]]></instructions_demo>
<activity_options>stopwatch</activity_options> -->
<html5_video></html5_video>
<qas>
</qas>
<key>
</key>
<qa>
<qs>Can you describe your offer in 1-2min?</qs>
<ans></ans>
<hint>
</hint>
</qa>
<qa>
<qs>What are your USP?
</qs>
<ans>
</ans>
<hint>USP = unique selling point
</hint>
</qa>
</clog_activity>

<clog_activity>
<activity_id>1</activity_id>
<activity_title>Communication strategies</activity_title>
<session_date>20240627</session_date>
<hw_anchor>hw20240702</hw_anchor>
<activity_status>active</activity_status>
<activity_type>edit_ol_qa</activity_type>
<activity_icon>pix/icons8-collaboration-100_white.png</activity_icon>
<activity_lead_in>What communication strategies do you use to describe your achievements &amp; goals?</activity_lead_in>
<instructions><![CDATA[
STAR format: Burned out, faded away
→ read the article
→ what mistakes described are similar to yours?
<a class="clog" target="about_blank" href="https://applypass.com/star-format-burned-out-faded-away/">https://applypass.com/star-format-burned-out-faded-away/</a>

→ answer the questions
]]></instructions>
<instructions_demo><![CDATA[
STAR format: Burned out, faded away
<a class="clog" target="about_blank" href="https://applypass.com/star-format-burned-out-faded-away/">https://applypass.com/star-format-burned-out-faded-away/</a>

The Minto Pyramid Principle (aka the McKinsey’s Pyramid Principle)
<em>Minto Pyramid Principle, also referred to as the McKinsey’s Pyramid Principle, is a tool used to process and structure large amounts of information to convey a story, message or presentation without omitting important details. The principle of the McKinsey Pyramid is to cut to the chase in written texts or presentations. This ensures that the audience’s attention is captured and that a riveting story can be created that’s easy to remember and understand.</em>
<a class="clog" target="about_blank" href="https://www.toolshero.com/communication-skills/minto-pyramid-principle/">https://www.toolshero.com/communication-skills/minto-pyramid-principle/</a>

BLUF
<em>Bottom Line Up Front is basically the staff-and-above-level special: it’s extraordinary at shielding your counterpart from unnecessary details; you tell them the most important thing first, don’t make them wait til the end to hear why they should be listening at the beginning! This is the opposite approach of STAR, which often buries the lede</em>
<a class="clog" target="about_blank" href="https://en.wikipedia.org/wiki/BLUF_(communication)">https://en.wikipedia.org/wiki/BLUF_(communication)</a>
]]></instructions_demo>
<!-- <instructions02><![CDATA[ ]]></instructions02>
<instructions_demo><![CDATA[ ]]></instructions_demo> -->
<!--<activity_options>stopwatch</activity_options> -->
<html5_video></html5_video>
<qas>
</qas>
<key>
</key>
<qa>
<qs>What is the STAR method? When do you use it?
</qs>
<ans>
(S) Situation
(T) Task
(A) Action
(R) Result

= technique used by interviewers to gather all the relevant information about a specific capability that the job requires
</ans>
<hint>
</hint>
</qa>
<qa>
<qs>What typical mistakes could you make when using the STAR method?
</qs>
<ans>
〆may promote windbag answers
〆is reminiscent of a playbook
→ suggests filling up time (2-3min / qs) rather than focusing on relevance
〆doesn't allow a natural exchange with the interlocutor
→ may ignore follow-up questions
→ prefer a faster answer (to leave room for follow-up questions)
</ans>
<hint>windbag = person who talks too much, and does not say anything important or interesting
playbook = set of rules, suggestions, or methods that are considered to be suitable for a particular activity, industry, job, etc
</hint>
</qa>
<qa>
<qs>In what other communicative situations could you use STAR?
</qs>
<ans>✓ need to explain a challenge to a new audience from scratch
→ is probably not relevant when the situation is internal to an organisation
✓ report results at a presentation / webinar
✓ story telling
</ans>
<hint>
</hint>
</qa>
<qa>
<qs><![CDATA[Do you agree that <em>Less is more</em>?]]>
</qs>
<ans>✓ focus on results
→ start with the conclusion
✓ provide only details to support your answer
→ invert the narrative progression from introduction (situation) to bottom-line first
</ans>
<hint>
</hint>
</qa>
<qa>
<qs>What is the Minto Pyramid (aka McKinsey Pyramid)?
</qs>
<ans>1. answer, thesis or key point
2. arguments &amp; main points
3. supporting details &amp; ideas
</ans>
<hint>Minto Pyramid = effective communication tool to quickly and clearly communicate complex issues to busy business executives. Developed in 1987 by Barbara Minto, a McKinsey consultant, and is used not only by McKinsey but by most top consulting firms
</hint>
</qa>
<qa>
<qs>What is BLUF?
</qs>
<ans>✓ Bottom Line Up Front 

✓ relevant to senior staff &amp; management levels
= busy, time-constrained, or overloaded with lots of information
→ shields counterpart from unnecessary details

✓ tell the most important thing first
→ don’t make audience wait for the end 
= understand the rationale from the start
→ relevant to presentations
</ans>
<hint>✓ don't give empty instructions
= if they need to read you, explain why at the beginning
</hint>
</qa>
</clog_activity>

<clog_activity>
<activity_id>3</activity_id>
<hw_anchor>hw20220825</hw_anchor>
<activity_title>Signposting</activity_title>
<activity_status>active</activity_status>
<activity_type>edit_role_play</activity_type>
<activity_icon>pix/icons8-lecturer-100_white.png</activity_icon>
<instructions>Choose role A or role B. Prepare a short presentation.
Make sure the audience understand what you are talking about. Be logical. 
Explain where you come from, where you are now, where you're going to.
→ break down your presentation into clear parts</instructions>
<instructions02><![CDATA[<h2>1. Introducing the topic</h2>
to bring up
to raise
to deal with
to address
to tackle
to broach

<h2>2. Giving the background (putting in the picture)</h2>
to refer to
to originate from
to have to do with
to relate to
to be associated with 
     
<h2>3. Explaining the breakdown / plan</h2>
to have a look at
to focus on
to cover  
    
<h2>4. Making transitions from one part to another</h2>
First of all
To begin with
Then
Eventually 
Last but not least
   
<h2>5. Describing characteristics</h2>
to feature
to lack
to highlight
to possess
to sport
to star  
   
<h2>6. Making observations</h2>
to notice
to note
to point out
to show  
   
<h2>7. Drawing conclusions</h2>
to put it in a nutshell
to sum up
to end with
to conclude (by saying that...)]]></instructions02>
<instructions_demo></instructions_demo>
<role_a>
<task><![CDATA[<div align="center" class="zoom_1_2"><img src="pix/automobile-2362664_1920.jpg" width="90%" alt="visual"></div>
]]>
You have invented a new machine. Give a short presentation: you want to convince business angels to invest in further development.</task>
<ans>Would you like to drive this state-of-the-art vehicle? 
It is designed to address the urban needs of emerging economies!
Today, we'll look at...</ans>
</role_a>
<role_b>
<task><![CDATA[<div align="center" class="zoom_1_2"><img src="pix/little-car-4601825_1280.png" width="90%" alt="visual"></div>
      
You have invented a new machine. Give a short presentation: you want to convince business angels to invest in further development.
]]></task>
<ans>How can we tackle traffic jams in the city?
This is what I'm going to talk about in today's presentation
To begin with...</ans>
</role_b>
</clog_activity>

<clog_activity>
<activity_id>1</activity_id>
<activity_title>Negotiation tutorial bargaining tactics</activity_title>
<session_date>20240702</session_date>
<hw_anchor>hw20240704</hw_anchor>
<activity_status>active</activity_status>
<activity_type>prep_ol_qa</activity_type>
<activity_type>edit_ol_qa</activity_type>
<activity_icon>pix/icons8-collaboration-100_white.png</activity_icon>
<activity_lead_in>Have you got any secrets techniques to negotiate a bargain? What tactics do you know of?</activity_lead_in>
<instructions><![CDATA[<img src="pix/icons8-movie-100.png" width="35em" border="0" alt="video"> Negotiation tutorial: Bargaining tactics | lynda.com
<a class="clog" target="about_blank" href="https://www.youtube.com/watch?v=BA0DParCiww">Negotiation tutorial: Bargaining tactics | lynda.com</a>

Watch the video. 
→ answer the questions
]]></instructions>
<html5_video>negotiation_tutorial_bargaining_tactics_lynda.com-ba0dparciww.mp4</html5_video>
<!--<instructions02><![CDATA[ ]]></instructions02>
<instructions_demo><![CDATA[ ]]></instructions_demo> -->
<qas>
</qas>
<key>
</key>
<qa>
<qs>How do they establish connection? [01:12]
</qs>
<ans>✓ talk about their children
fig tree son
4-week old daughter
= small talk
</ans>
<hint>small talk = polite conversation about ordinary or unimportant subjects, especially at social occasions
</hint>
</qa>
<qa>
<qs>How does he make his boss like him? [01:34]
</qs>
<ans>✓ he confirms he appreciated the fact she gave him paternity leave
✓ he made most of his paternity leave by spending time with his wife &amp; newborn daughter

→ she likes him more
= agreeableness
</ans>
<hint>psychological technique in which an individual attempts to influence another person by becoming more likeable to their target
agreeableness = temperamental disposition to be pleasant
</hint>
</qa>
<qa>
<qs>How does he anchor his request? [01:48]
</qs>
<ans>✓ flexitime policy could benefit the whole company and not only him
≠ not only him wants sth

→ try to sound altruistic
</ans>
<hint>to anchor = to firmly base sth on sth else
altruistic = showing unselfish concern for the welfare of others
</hint>
</qa>
<qa>
<qs>How does he move past her first resistance? [02:32]
</qs>
<ans><![CDATA[<em>That's what I thought at first but I did a lot of research</em>
✓ agrees with her &amp; explains how he deals with the problem
↔ That's what I thought at first <strike>but</strike> <strong>therefore</strong> I did a lot of research
]]></ans>
<hint>
</hint>
</qa>
<qa>
<qs>What convincing arguments did he find? [02:48]
</qs>
<ans>✓ competitors are already doing it!
✓ employee satisfaction goes up
✓ employee turn-around decreases

→ benchmark your results with competitors
</ans>
<hint>employee turn-around = total number of workers who leave a company over a certain time period. Includes those who exit voluntarily as well as employees who are fired or laid off
</hint>
</qa>
<qa>
<qs>How does he react to her doubts &amp; questions? [03:02]
</qs>
<ans><![CDATA[✓ ask diagnostic, possibly rhetorical, questions
<em>Have you seen customer survey stats (statistics)?</em>
✓ Yes, she has 
<em>Complaints were down about 10%. Sales were up about the same...</em>

= her answers support his requests
✓ she confirms by saying <em>I get it</em>
]]></ans>
<hint>
</hint>
</qa>
<qa>
<qs><![CDATA[Why does he ask another so-called diagnostic question? [03:35]
<em>Who else would benefit from a flexible schedule?</em>
]]></qs>
<ans>✓ elicit the answer from his boss
= (pretending to be) brainstorming

→ make your partner agree with the solution by coming to it together
</ans>
<hint>to elicit = to get information or a reaction from sb, often with difficulty; to draw forth (what is latent); выявлять; делать вывод; выводить; вытянуть
</hint>
</qa>
<qa>
<qs>How does he reframe his request? [04:11]
</qs>
<ans><![CDATA[<em>Look at it this way...</em>
→ describe another person who could benefit from the request
= remind your partner of another example situation
]]></ans>
<hint>to reframe = to change the way something is expressed or considered
</hint>
</qa>
<qa>
<qs>What expressions show your partner is listening actively? [04:32]
</qs>
<ans><![CDATA[<em>✓ So, you're saying...</em>
= soft exposing give-aways

→ find examples of your partner paraphrasing to confirm their understanding
]]></ans>
<hint>give-away = something that makes you guess the real truth about sth/sb
</hint>
</qa>
<qa>
<qs>What fixed expression confirms she understands Tom's requests? [04:54]
</qs>
<ans><![CDATA[<em>I do see where you're coming from</em>
= I understand the logics

→ find examples of your partner appreciate your efforts &amp; narrative
]]></ans>
<hint>
</hint>
</qa>
<qa>
<qs>How does Tom move past further resistance? [04:58]
</qs>
<ans><![CDATA[<em>(Don't worry,) (we're) just brainstorming here!</em>
= don't ask any commitment from your partner yet

→ don't put your partner in an impossible situation
]]></ans>
<hint>
</hint>
</qa>
<qa>
<qs>When does Tom start making a concession? [05:00]
</qs>
<ans><![CDATA[<em>It doesn't have to be a 'sweeping change', just a team</em>
= once his boss has accepted in principle but has doubts about others accepting

→ make the request easier to approve
]]></ans>
<hint>
</hint>
</qa>
<qa>
<qs>What other diagnostic question(s) to move past resistance does he ask? [05:22]
</qs>
<ans><![CDATA[<em>What do you need from me to support/agree fully?</em>
= first genuine, non-rhetorical question

→ show there is room for manoeuvre
]]></ans>
<hint>genuine = real
</hint>
</qa>
<qa>
<qs>How does she phrase her terms of approval? [05:41]
</qs>
<ans><![CDATA[<em>If you could make a compelling case that... that'd (would) help.</em>
= 2nd conditional

→ use unreal conditionals to shape the deal
]]></ans>
<hint>compelling = that makes you pay attention to it because it is so interesting and exciting; so strong that you must do sth about it
over the long haul = over an extended period of time
</hint>
</qa>
<qa>
<qs>How does Tom show agreement? [05:51]
</qs>
<ans><![CDATA[<em>I'm on it. I'll give you tools to measure results...</em>
= show you will continue your commitment beyond the 'time of sale'

→ use future simple for promises
]]></ans>
<hint>
</hint>
</qa>
<qa>
<qs>How does she confirm her approval? [06:17]
</qs>
<ans><![CDATA[<em>If it's rock solid, I'll sign it.</em>
= 1st conditional

→ use conditional terms for a real situation
]]></ans>
<hint>
</hint>
</qa>
<qa>
<qs>What does going one-up on somebody mean? Why does Tom offer to do more? [06:30]
</qs>
<ans><![CDATA[✓ to one-up = to get an advantage over someone, or to do something that shows you are better than them
= promises to do even more than what she wants

→ ask for reciprocity

<em>Would you be willing to...</em>
→ present the request at the next meeting
]]></ans>
<hint>reciprocity = situation in which two people, countries, etc. provide the same help or advantages to each other
</hint>
</qa>
<qa>
<qs>How does Tom confirm the positive outcome of their conversation? [06:54]
</qs>
<ans><![CDATA[<em>I'm thrilled.
I'm a lot closer than I was 5min ago.</em>
= Tom is happy with the outcome of the negotiation

→ show this is a win-win situation
]]></ans>
<hint>
</hint>
</qa>
</clog_activity>

</clog_support_material>

<clog_expressions>
ROI = return on investment, ratio between net income and investment. A high ROI means the investment's gains compare favourably to its cost. As a performance measure, ROI is used to evaluate the efficiency of an investment or to compare the efficiencies of several different investments
to equip = to provide with (something) usually for a specific purpose
reach = limit to which sb/sth has the power or influence to do sth
to corner the market (in sth) = to get control of the trade in a particular type of goods
diligence = quality of working carefully and with a lot of effort; прилежание, усердие, старание, тщательность, старательность
due diligence = action that is considered reasonable for people to be expected to take in order to keep themselves or others and their property safe; detailed examination of a company and its financial records, done before becoming involved in a business arrangement with it; фр. дилижанс
liable = legally responsible for paying the cost of sth
road map = detailed plan or explanation to guide you in setting standards or determining a course of action
bottom line = result, conclusion
to spill the beans = to tell people secret information
tangible | intangible assets = person or thing that is valuable or useful to sb/sth; thing of value, especially property, that a person or company owns, which can be used or sold to pay debts; актив
contingency plan = plan devised for an outcome other than in the usual (expected) plan; often used for risk management when an exceptional risk that, though unlikely, would have catastrophic consequences
SMART = specific, measurable, achievable, realistic, time-bound (about objectives)
to unwind = to stop worrying or thinking about problems and start to relax
to be dying for sth / to do sth = (informal) to want sth or want to do sth very much
your thing = sth you enjoy or are good at
to catch up with = to communicate with someone by talking in person or on the phone or by exchanging messages, and learn or discuss what has been happening in their life
esteemed = highly respected; уважаемый; глубокоуважаемый
to seduce sb (into sth / into doing sth) = to persuade sb to do sth that they would not usually agree to do by making it seem very attractive; соблазняться

customer = someone who buys products or services from a company
client = refers to a certain type of customer who purchases professional services from a business; A client is a more loyal customer. Whereas a customer essentially purchased from you once and never returned, a client will maintain an ongoing relationship with you and your product. A client is a customer with whom you build a relationship
</clog_expressions>
<clog_deco><![CDATA[
If you <strike>pretend</strike> <strong>aspire to | wish to have | have the ambition to obtain</strong> a higher position
Interviewers can feel <strike>boring</strike> <strong>bored</strong>
<strike>From</strike> <strong>On</strong> the other hand if the company has more than 2 years of <strike>existing</strike> <strong>(legal) existence</strong>...
I don't trust <strike>to</strike> people I don't know
I know how to <strike>save</strike> <strong>protect</strong> you from this kind of risks
It can <strike>invite</strike> <strong>attract</strong> attention of other people
You'll be happy <strike>by</strike> <strong>with</strong> that
]]></clog_deco>
<clog_pig>
</clog_pig>
</clog_session>



<clog_session>
<clog_session_number></clog_session_number>
<clog_session_date>20240627</clog_session_date>
<clog_session_date_cancelled></clog_session_date_cancelled>
<clog_session_date_rescheduled></clog_session_date_rescheduled>
<clog_session_time>09:00-10:00</clog_session_time>
<clog_session_ach>1.5</clog_session_ach>
<clog_session_rate></clog_session_rate>
<clog_session_credit></clog_session_credit>
<clog_session_credit_date></clog_session_credit_date>
<clog_session_balance></clog_session_balance>
<clog_session_status>active</clog_session_status>
<clog_session_print></clog_session_print>
<clog_session_title>Understanding registers thanks to AI support | Communication strategies</clog_session_title>
<clog_session_hw><![CDATA[
<img src="pix/icons8-schedule-100.png" width="35em" border="0" alt="schedule">
20240705 10:15-11:15 last lesson before business meeting (to be confirmed)


<img src="pix/zoom_meeting.png" width="35em" border="0" alt="zoom_meeting.png"> Zoom meeting details
N.Agapova - Duncan Potter's Zoom Meeting
Meeting ID: <strong>778 8375 2771</strong>
<strong>Passcode: X08PSD</strong>  
<a class="clog" target="about_blank" href="https://us04web.zoom.us/j/77883752771?pwd=gDrQ4obsDHQf74vaKy6aPzxoBkqEVD.1">https://us04web.zoom.us/j/77883752771?pwd=gDrQ4obsDHQf74vaKy6aPzxoBkqEVD.1</a>
]]></clog_session_hw>
<clog_session_hw_activity>
<activity>
<activity_id>3</activity_id>
<activity_icon>pix/icons8-dictionary-100_white.png</activity_icon>
<activity_title>Understanding registers thanks to AI support</activity_title>
<session_date>20240620</session_date>
<hw_anchor>hw20240625_n2</hw_anchor> 
<instructions><![CDATA[(rescheduled from previous lesson)
→ study the excerpts &amp; explain why they are inappropriate
→ match the excerpts with a prompt to improve them
→ run your prompt and excerpts in AI to check
]]></instructions>
</activity>
</clog_session_hw_activity>
<clog_session_hw_activity>
<activity>
<activity_id>1</activity_id>
<activity_title>Communication strategies</activity_title>
<session_date>20240625</session_date>
<hw_anchor>hw20240627</hw_anchor>
<activity_icon>pix/icons8-collaboration-100_white.png</activity_icon>
<instructions><![CDATA[
STAR format: Burned out, faded away
→ read the article
→ what mistakes described are similar to yours?
<a class="clog" target="about_blank" href="https://applypass.com/star-format-burned-out-faded-away/">https://applypass.com/star-format-burned-out-faded-away/</a>

→ answer the questions
]]></instructions>
</activity>
</clog_session_hw_activity>
<clog_session_hw_url>
<text></text>
<url></url>
</clog_session_hw_url>
<clog_session_hw_review>
<list_of_reviews></list_of_reviews>
</clog_session_hw_review>
<!--<clog_incl>inc_smat/srs_instructions.inc</clog_incl> 
<clog_incl>inc_cci_course_admin/how_to_use_srs.inc</clog_incl>  -->
<clog_incl></clog_incl>
<clog_sbook_ref_incl>
<clog_sbook_ref></clog_sbook_ref>
<clog_sbook_ref_selection></clog_sbook_ref_selection>
<clog_sbook_ref_selection></clog_sbook_ref_selection>
<clog_sbook_ref_selection></clog_sbook_ref_selection>
</clog_sbook_ref_incl>
<clog_session_warmer></clog_session_warmer>

<clog_session_flipped_lessons_contents>
<list_of_ref></list_of_ref>
</clog_session_flipped_lessons_contents>

<clog_support_material>
<clog_book_title></clog_book_title>
<clog_book_level></clog_book_level>
<clog_book_unit></clog_book_unit>
<grammar></grammar>
<vocab></vocab>
<functional_language></functional_language>
<practical_skills></practical_skills>
<business_case></business_case>

<clog_activity>
<activity_id>2</activity_id>
<activity_title>Role play</activity_title>
<activity_status>active</activity_status>
<activity_status>wip</activity_status>
<activity_type>role_play</activity_type>
<instructions>Recycle new expressions and language.</instructions>
<instructions>Recycle new expressions and language.
→ practise the sales pitch structure
→ practise Cialdini's principles of persuasion
</instructions>
<!--<instructions02></instructions02>-->
<instructions_demo><![CDATA[
<strong>Sales pitch</strong>
rhetorical question / hook / quote
self-introduction
name of your company
target customer &amp; needs
brief description
main benefits
differences from competition
USP(s) (unique selling point)
your request / call for action
anticipated questions
promise

<strong>5 principles of influence by Robert Cialdini</strong>
reciprocity
authority
consistency
likeability
social proof
(unity)
]]></instructions_demo>
<role_a>
<task>You want to increase your portfolio by attracting new partners.
→ convince your partner to sign an exclusivity agreement with you</task>
<ans><![CDATA[
&bull; two-year track record of representing foreign learning solutions in Russia
&bull; fully licensed and equipped for smooth operations in the Russian market
&bull; can adapt to different product needs and bring products to Russia under their original names
&bull; can handle the legal complexities of starting a business in Russia, allowing clients to focus on their products
&bull; offer strategic support for meetings with potential clients
&bull; charge a 3% commission on invoices, which is lower than the typical 20% commission charged by other platforms
&bull; started preparing clients for meetings and promoting products
&bull; aim to achieve greater success by joining forces with clients who share common goals and values
]]></ans>
</role_a>
<role_b>
<task>You are a self-confident &amp; successful entrepreneur. You already have an alternative offer from the competition. You are very demanding: push the limits.</task>
<ans>OK, so what's the bottom line?
What don't you pitch some business angels instead of me?
All right, so - come on, spill the beans!
Have you go the assets to corner the market?
Is there still a need for such a product?
What are your USPs?
Why would I pay a commission for your services when I can probably do all this myself?
Have you got some contingency plans in the event a client claims a refund?
Have you got any SMART objectives?
</ans>
</role_b>
</clog_activity>

<clog_activity>
<activity_id>2</activity_id>
<activity_title>Role play - Preparing for a sales meeting</activity_title>
<session_date></session_date>
<hw_anchor></hw_anchor>
<activity_status>wip</activity_status>
<activity_status>active</activity_status>
<activity_type>prep_ol_qa</activity_type>
<activity_type>edit_ol_qa</activity_type>
<activity_icon>pix/icons8-collaboration-100_white.png</activity_icon>
<activity_lead_in></activity_lead_in>
<instructions><![CDATA[Answer the questions.]]></instructions>
<!--<instructions02><![CDATA[ ]]></instructions02>
<instructions_demo><![CDATA[ ]]></instructions_demo>
<activity_options>stopwatch</activity_options> -->
<html5_video></html5_video>
<qas>
</qas>
<key>
</key>
<qa>
<qs>Can you describe your offer in 1-2min?</qs>
<ans></ans>
<hint>
</hint>
</qa>
<qa>
<qs>What are your USP?
</qs>
<ans>
</ans>
<hint>USP = unique selling point
</hint>
</qa>
</clog_activity>

<clog_activity>
<activity_id>3</activity_id>
<activity_icon>pix/icons8-dictionary-100_white.png</activity_icon>
<activity_title>Understanding registers thanks to AI support</activity_title>
<functional_language>Use of various registers in writing and copy-writing</functional_language>
<session_date>20240620</session_date>
<hw_anchor>hw20240625_n2</hw_anchor> 
<activity_status>active</activity_status>
<activity_status>wip</activity_status>
<activity_type>xml_multi_dd_row</activity_type>
<activity_lead_in>Are you able to distinguish one register from another? How can this skill help you refine prompts for AI text generation?</activity_lead_in>
<instructions><![CDATA[
→ study the excerpts &amp; explain why they are inappropriate
→ match the excerpts with a prompt to improve them
→ run your prompt and excerpts in AI to check
Chatsonic (free of charge but limited quantity of requests / month)
<a class="clog" target="about_blank" href="https://writesonic.com/chat">https://writesonic.com/chat</a>
ChatGPT (free but VPN needed)
<a class="clog" target="about_blank" href="https://chatgpt.com/">https://chatgpt.com/</a>
→ copy-paste AI refined text into DeepL Write for granular changes
e.g. double-click on individual words to find synonyms
DeepL Write
<a class="clog" target="about_blank" href="https://www.deepl.com/en/write">https://www.deepl.com/en/write</a>
]]></instructions>
<!--<instructions_demo><![CDATA[
]]></instructions_demo>  -->
<!--<instructions02><![CDATA[
]]></instructions02> -->
<column_width_percentage>17</column_width_percentage>
<column_height_em>6</column_height_em>
<column_float>left</column_float>
<targets><![CDATA[
<strong>Redundancy announcement</strong><br />I trust this correspondence finds you well. It is with a solemn sense of duty that I write to inform you of a significant organizational decision. Regrettably, due to the current economic situation, it has become necessary to implement workforce changes within our esteemed company.<br />Effective from next week, it is with deep regret that I announce your redundancy. This decision was reached after careful consideration of various factors impacting the organization's operational requirements and strategic objectives.
<strong>Invitation for dinner</strong><br />Hope you're doing well! I wanted to reach out and see if you're up for grabbing dinner together after the conference wraps up tomorrow. I figure it'll be a nice way to unwind and chat about everything we've learned throughout the day.<br />I heard about this great Italian place just a few blocks from the conference venue that I've been dying to try out. What do you think? If Italian isn't your thing, we can definitely explore other options too!<br />Let me know if you're interested, and if you have any dietary preferences or restrictions. Looking forward to catching up outside of the conference setting!
<strong>Invitation to a workshop in sales</strong><br />It is with great enthusiasm that I extend to you an invitation to participate in a unique and highly esteemed sales training programme.<br />Given the exceptional nature of this training opportunity, participation is limited to a select group of individuals who have demonstrated exceptional dedication, performance, and potential within our sales team. Your inclusion in this esteemed cohort is a testament to your exemplary contributions and commitment to excellence within our organization.<br />Thank you for your attention to this matter, and I eagerly anticipate your positive response and enthusiastic participation in this transformative training opportunity.
<strong>Apologies for missing a meeting</strong><br />I am writing to extend my apologies for my absence at the recent weekly meeting. It appears that I failed to attend as scheduled, and for this oversight, I offer my sincerest regrets.<br />Please accept my apologies for any inconvenience or disruption my absence may have caused to the proceedings of the meeting. I recognize the value of collective collaboration and communication within our team and acknowledge the importance of my active participation in these forums.<br />Moving forward, I will take necessary measures to ensure that such oversights do not recur, and I will prioritize my commitments to team engagements with the utmost diligence.<br />Once again, I apologize for any inconvenience caused and appreciate your understanding in this matter.<br />Yours sincerely
<strong>Post in social media about promotion</strong><br />With unparalleled elation and boundless gratitude, I stand before you today to share the most exhilarating news of my professional journey thus far! 🚀🌠<br />It is with profound joy that I announce my promotion to chief supervisor within the esteemed ranks of our company! 🎉💼✨<br />This elevation represents far more than a mere change in title; it embodies the culmination of relentless dedication, unwavering commitment, and unyielding passion in service of our shared mission and vision. 🌟💪
]]></targets>
<js_droppables>
1;2
3
4;5
6
7;8;9;10
</js_droppables>
<activity_contents><![CDATA[
Make less formal<br />the following excerpt
Show more empathy<br />in the following excerpt
Make less informal, more neutral, and use fewer phrasal verbs<br />in the following excerpt
Make more engaging<br />the following excerpt
Use language for upper intermediate readers<br />in the following excerpt
Make more informal but remain polite<br />in the following excerpt
Make less emphatic<br />the following excerpt
Emphasise achievements<br />in the following excerpt
Emphasise examples<br />in the following excerpt
Use bullet points for a slide<br />with the following excerpt
]]></activity_contents>
<!--
Make less emphatic<br />the following excerpt 
-->
<key><![CDATA[
<strong>Redundancy announcement?</strong>
Write a very formal letter saying your staff member has been made redundant

<strong>Invitation for dinner</strong>
Write an informal e-mail to invite a colleague for dinner after a day at the conference

<strong>Invitation to a workshop in sales</strong>
Write a very formal letter to invite staff members to attend a unique &amp; very expensive training in sales

<strong>Apologies for missing a meeting</strong>
Write a cold, reserved, unfriendly letter of apology for forgetting to attend a weekly meeting with colleagues

<strong>Post in social media about promotion</strong>
Write an emphatic, unduly grand post to announce you have been promoted
]]></key>
</clog_activity>

<clog_activity>
<activity_id>5A</activity_id>
<activity_title>Vocab building</activity_title>
<session_date>20240627</session_date>
<hw_anchor>hw20240702_n1</hw_anchor>
<activity_status>active</activity_status>
<activity_type>edit_ol_qa</activity_type>
<activity_icon>pix/icons8-dictionary-100_white.png</activity_icon>
<activity_lead_in>How can you communicate effectively<!--in writing--> without sounding too simple and quickly boring, or the opposite - only addressing the elite?</activity_lead_in>
<instructions><![CDATA[
In other words, how can you make your long-form contents appealing &amp; accessible?
<span class="show_key">
✓ breakdown sophisticated concepts into short sentences
✓ use acronyms &amp; well-referenced concepts for greater reach
✓ repeat &amp; paraphrase key concepts
✓ sign-post the narrative (explain how you think, where you come from, where you are now, where you're going to)
✓ think with rhetorical questions for headings
✓ paragraph thoughts
✓ use metaphors to trigger target audience imagination
(...)
</span>

→ find expressions which don't match register &amp; context
→ suggest alternative wording and/or constructions
]]></instructions>
<!--<instructions02><![CDATA[ ]]></instructions02>
<instructions_demo><![CDATA[ ]]></instructions_demo>
<activity_options>stopwatch</activity_options> -->
<html5_video></html5_video>
<qas>
</qas>
<key>
</key>
<qa>
<qs><![CDATA[<strong>Redundancy announcement</strong>
I trust this correspondence finds you well. It is with a solemn sense of duty that I write to inform you of a significant organizational decision. Regrettably, due to the current economic situation, it has become necessary to implement workforce changes within our esteemed company.

Effective from next week, it is with deep regret that I announce your redundancy. This decision was reached after careful consideration of various factors impacting the organization's operational requirements and strategic objectives.
]]>
</qs>
<ans><![CDATA[
<strong>Redundancy announcement - original</strong>
I <strike>trust this correspondence finds you well</strike> <strong>hope this message finds you in good health | spirits</strong>. It is with <strike>a solemn sense of duty</strike> that I write to inform you of a significant organizational decision. Regrettably, due to the current economic situation, it has become necessary to implement workforce changes within our <strike>esteemed</strike> company.

Effective from next week, it is <strike>with deep regret</strike> that I announce your redundancy. This decision was reached <strike>after careful consideration</strike> of various factors impacting the organization's operational requirements and strategic objectives.

<strong>Redundancy announcement - refined</strong>
<em>I hope this message finds you in good health. I am writing with a heavy heart to share an important update regarding our organization. Unfortunately, due to the ongoing economic challenges, we must make some difficult decisions to adapt to the current circumstances.

Starting next week, I regret to inform you that your position within our company will be made redundant. This decision was made after thoughtful deliberation, taking into account the organization's operational needs and long-term goals.</em>
]]>
</ans>
<hint>
</hint>
</qa>
<qa>
<qs><![CDATA[
<strong>Invitation for dinner</strong>
Hope you're doing well! I wanted to reach out and see if you're up for grabbing dinner together after the conference wraps up tomorrow. I figure it'll be a nice way to unwind and chat about everything we've learned throughout the day.

I heard about this great Italian place just a few blocks from the conference venue that I've been dying to try out. What do you think? If Italian isn't your thing, we can definitely explore other options too!

Let me know if you're interested, and if you have any dietary preferences or restrictions. Looking forward to catching up outside of the conference setting!]]>
</qs>
<ans><![CDATA[
<strong>Invitation for dinner - original</strong>
Hope you're doing well! I wanted to <strike>reach out</strike> and see if <strike>you're up for grabbing dinner</strike> together after the conference <strike>wraps up</strike> tomorrow. I <strike>figure</strike> it'll be a nice way to <strike>unwind and chat</strike> about everything we've learned throughout the day.

I heard about this great Italian place just a few blocks from the conference venue that I've <strike>been dying to try out</strike>. What do you think? If Italian isn't <strike>your thing</strike>, we can definitely explore other options too!

Let me know if you're interested, and if you have any dietary preferences or restrictions. Looking forward to <strike>catching up</strike> outside of the conference setting!

<strong>Invitation for dinner - refined</strong>
<em>I'd like to invite you to join me for dinner following the conclusion of tomorrow's conference. It would be a wonderful opportunity for us to relax and discuss the insights gained during the day's proceedings.

I have recently learned about an excellent Italian restaurant located conveniently close to the conference venue, and I am eager to try it out. However, if Italian cuisine does not suit your preferences, I am more than willing to explore alternative dining options.

Please let me know if you would be interested in joining me, and if you have any dietary preferences or restrictions that I should be aware of. I hope we can catch up outside of the conference setting.</em>
]]>
</ans>
<hint>
</hint>
</qa>
<qa>
<qs><![CDATA[
<strong>Invitation to a workshop in sales</strong>
It is with great enthusiasm that I extend to you an invitation to participate in a unique and highly esteemed sales training programme.

Given the exceptional nature of this training opportunity, participation is limited to a select group of individuals who have demonstrated exceptional dedication, performance, and potential within our sales team. Your inclusion in this esteemed cohort is a testament to your exemplary contributions and commitment to excellence within our organization.

Thank you for your attention to this matter, and I eagerly anticipate your positive response and enthusiastic participation in this transformative training opportunity.
]]></qs>
<ans><![CDATA[
<strong>Invitation to a workshop in sales - original</strong>
It is with <strike>great enthusiasm</strike> that I extend to you an invitation to participate in a unique and <strike>highly esteemed</strike> sales training programme.

Given the exceptional nature of this training opportunity, participation is limited to a select group of individuals who have demonstrated exceptional dedication, performance, and potential within our sales team. Your inclusion in this <strike>esteemed cohort</strike> is a testament to your <strike>exemplary contributions</strike> and commitment to excellence within our organization.

Thank you for your attention to this matter, and I eagerly anticipate your positive response and enthusiastic participation in this <strike>transformative</strike> training opportunity.

<strong>Invitation to a workshop in sales - refined</strong>
<em>I am thrilled to invite you to take part in an exclusive and prestigious sales training programme.

This opportunity is reserved for a select group of individuals who have shown outstanding dedication, performance, and potential within our sales team. Your inclusion in this special group is a testament to your exceptional contributions and commitment to excellence within our organization.

Your participation in this transformative training opportunity is highly anticipated. Thank you for considering this invitation, and I look forward to your positive response.</em>
]]></ans>
<hint>
</hint>
</qa>
<!--
<qa>
<qs><![CDATA[
<strong>Apologies for missing a meeting</strong>
I am writing to extend my apologies for my absence at the recent weekly meeting. It appears that I failed to attend as scheduled, and for this oversight, I offer my sincerest regrets.

Please accept my apologies for any inconvenience or disruption my absence may have caused to the proceedings of the meeting. I recognize the value of collective collaboration and communication within our team and acknowledge the importance of my active participation in these forums.

Moving forward, I will take necessary measures to ensure that such oversights do not recur, and I will prioritize my commitments to team engagements with the utmost diligence.

Once again, I apologize for any inconvenience caused and appreciate your understanding in this matter.

Yours sincerely
]]></qs>
<ans><![CDATA[
<strong>Apologies for missing a meeting - original</strong>
I am writing to extend my apologies for my absence at the recent weekly meeting. It appears that I failed to attend as scheduled, and for this oversight, I offer my sincerest regrets.

Please accept my apologies for any inconvenience or disruption my absence may have caused to the proceedings of the meeting. I recognize the value of collective collaboration and communication within our team and acknowledge the importance of my active participation in these forums.

Moving forward, I will take necessary measures to ensure that such oversights do not recur, and I will prioritize my commitments to team engagements with the utmost diligence.

Once again, I apologize for any inconvenience caused and appreciate your understanding in this matter.

Yours sincerely

<strong>Apologies for missing a meeting - refined</strong>
<em>I'm sorry I missed the recent meeting. It seems I forgot about it, and I feel really bad about it.

I'm sorry if my absence caused any problems during the meeting. I know how important it is for all of us to work together and communicate.

I'll make sure I don't miss any more meetings in the future, and I'll do my best to be more organized.

Sorry again for missing the meeting, and thanks for understanding.

Best regards,</em>
]]></ans>
<hint>
</hint>
</qa>
<qa>
<qs><![CDATA[
<strong>Post in social media about promotion</strong>
With unparalleled elation and boundless gratitude, I stand before you today to share the most exhilarating news of my professional journey thus far! 🚀🌠

It is with profound joy that I announce my promotion to chief supervisor within the esteemed ranks of our company! 🎉💼✨

This elevation represents far more than a mere change in title; it embodies the culmination of relentless dedication, unwavering commitment, and unyielding passion in service of our shared mission and vision. 🌟💪
]]></qs>
<ans><![CDATA[
<strong>Post in social media about promotion - original</strong>
With unparalleled elation and boundless gratitude, I stand before you today to share the most exhilarating news of my professional journey thus far!

It is with profound joy that I announce my promotion to chief supervisor within the esteemed ranks of our company!

This elevation represents far more than a mere change in title; it embodies the culmination of relentless dedication, unwavering commitment, and unyielding passion in service of our shared mission and vision.

<strong>Post in social media about promotion - refined</strong>
<em>I am pleased to inform you of my recent promotion to chief supervisor within our company.

This advancement signifies more than just a title change; it reflects my ongoing dedication and commitment to our company's mission and vision.</em>
]]></ans>
<hint>
</hint>
</qa>
-->
</clog_activity>

<clog_activity>
<activity_id>5B</activity_id>
<activity_title>Vocab building</activity_title>
<session_date>20240627</session_date>
<hw_anchor>hw20240702_n2</hw_anchor>
<activity_status>active</activity_status>
<activity_type>edit_ol_qa</activity_type>
<activity_type>prep_ol_qa</activity_type>
<activity_icon>pix/icons8-dictionary-100_white.png</activity_icon>
<activity_lead_in>How can you communicate effectively<!--in writing--> without sounding too simple and quickly boring, or the opposite - only addressing the elite?</activity_lead_in>
<instructions><![CDATA[
→ find expressions which don't match register &amp; context
→ suggest alternative wording and/or constructions
]]></instructions>
<!--<instructions02><![CDATA[ ]]></instructions02>
<instructions_demo><![CDATA[ ]]></instructions_demo>
<activity_options>stopwatch</activity_options> -->
<html5_video></html5_video>
<qas>
</qas>
<key>
</key>
<!--
<qa>
<qs><![CDATA[<strong>Redundancy announcement</strong>
I trust this correspondence finds you well. It is with a solemn sense of duty that I write to inform you of a significant organizational decision. Regrettably, due to the current economic situation, it has become necessary to implement workforce changes within our esteemed company.

Effective from next week, it is with deep regret that I announce your redundancy. This decision was reached after careful consideration of various factors impacting the organization's operational requirements and strategic objectives.
]]>
</qs>
<ans><![CDATA[
<strong>Redundancy announcement - original</strong>
I <strike>trust this correspondence finds you well</strike> <strong>hope this message finds you in good health | spirits</strong>. It is with <strike>a solemn sense of duty</strike> that I write to inform you of a significant organizational decision. Regrettably, due to the current economic situation, it has become necessary to implement workforce changes within our <strike>esteemed</strike> company.

Effective from next week, it is <strike>with deep regret</strike> that I announce your redundancy. This decision was reached <strike>after careful consideration</strike> of various factors impacting the organization's operational requirements and strategic objectives.

<strong>Redundancy announcement - refined</strong>
<em>I hope this message finds you in good health. I am writing with a heavy heart to share an important update regarding our organization. Unfortunately, due to the ongoing economic challenges, we must make some difficult decisions to adapt to the current circumstances.

Starting next week, I regret to inform you that your position within our company will be made redundant. This decision was made after thoughtful deliberation, taking into account the organization's operational needs and long-term goals.</em>
]]>
</ans>
<hint>
</hint>
</qa>
<qa>
<qs><![CDATA[
<strong>Invitation for dinner</strong>
Hope you're doing well! I wanted to reach out and see if you're up for grabbing dinner together after the conference wraps up tomorrow. I figure it'll be a nice way to unwind and chat about everything we've learned throughout the day.

I heard about this great Italian place just a few blocks from the conference venue that I've been dying to try out. What do you think? If Italian isn't your thing, we can definitely explore other options too!

Let me know if you're interested, and if you have any dietary preferences or restrictions. Looking forward to catching up outside of the conference setting!]]>
</qs>
<ans><![CDATA[
<strong>Invitation for dinner - original</strong>
Hope you're doing well! I wanted to <strike>reach out</strike> and see if <strike>you're up for grabbing dinner</strike> together after the conference <strike>wraps up</strike> tomorrow. I <strike>figure</strike> it'll be a nice way to <strike>unwind and chat</strike> about everything we've learned throughout the day.

I heard about this great Italian place just a few blocks from the conference venue that I've <strike>been dying to try out</strike>. What do you think? If Italian isn't <strike>your thing</strike>, we can definitely explore other options too!

Let me know if you're interested, and if you have any dietary preferences or restrictions. Looking forward to <strike>catching up</strike> outside of the conference setting!

<strong>Invitation for dinner - refined</strong>
<em>I'd like to invite you to join me for dinner following the conclusion of tomorrow's conference. It would be a wonderful opportunity for us to relax and discuss the insights gained during the day's proceedings.

I have recently learned about an excellent Italian restaurant located conveniently close to the conference venue, and I am eager to try it out. However, if Italian cuisine does not suit your preferences, I am more than willing to explore alternative dining options.

Please let me know if you would be interested in joining me, and if you have any dietary preferences or restrictions that I should be aware of. I hope we can catch up outside of the conference setting.</em>
]]>
</ans>
<hint>
</hint>
</qa>
<qa>
<qs><![CDATA[
<strong>Invitation to a workshop in sales</strong>
It is with great enthusiasm that I extend to you an invitation to participate in a unique and highly esteemed sales training programme.

Given the exceptional nature of this training opportunity, participation is limited to a select group of individuals who have demonstrated exceptional dedication, performance, and potential within our sales team. Your inclusion in this esteemed cohort is a testament to your exemplary contributions and commitment to excellence within our organization.

Thank you for your attention to this matter, and I eagerly anticipate your positive response and enthusiastic participation in this transformative training opportunity.
]]></qs>
<ans><![CDATA[
<strong>Invitation to a workshop in sales - original</strong>
It is with <strike>great enthusiasm</strike> that I extend to you an invitation to participate in a unique and <strike>highly esteemed</strike> sales training programme.

Given the exceptional nature of this training opportunity, participation is limited to a select group of individuals who have demonstrated exceptional dedication, performance, and potential within our sales team. Your inclusion in this <strike>esteemed cohort</strike> is a testament to your <strike>exemplary contributions</strike> and commitment to excellence within our organization.

Thank you for your attention to this matter, and I eagerly anticipate your positive response and enthusiastic participation in this <strike>transformative</strike> training opportunity.

<strong>Invitation to a workshop in sales - refined</strong>
<em>I am thrilled to invite you to take part in an exclusive and prestigious sales training programme.

This opportunity is reserved for a select group of individuals who have shown outstanding dedication, performance, and potential within our sales team. Your inclusion in this special group is a testament to your exceptional contributions and commitment to excellence within our organization.

Your participation in this transformative training opportunity is highly anticipated. Thank you for considering this invitation, and I look forward to your positive response.</em>
]]></ans>
<hint>
</hint>
</qa>
-->
<qa>
<qs><![CDATA[<strong>Apologies for missing a meeting</strong>
I am writing to extend my apologies for my absence at the recent weekly meeting. It appears that I failed to attend as scheduled, and for this oversight, I offer my sincerest regrets.

Please accept my apologies for any inconvenience or disruption my absence may have caused to the proceedings of the meeting. I recognize the value of collective collaboration and communication within our team and acknowledge the importance of my active participation in these forums.

Moving forward, I will take necessary measures to ensure that such oversights do not recur, and I will prioritize my commitments to team engagements with the utmost diligence.

Once again, I apologize for any inconvenience caused and appreciate your understanding in this matter.

Yours sincerely
]]></qs>
<ans><![CDATA[<strong>Apologies for missing a meeting - original</strong>
I am writing to extend my apologies for my absence at the recent weekly meeting. It appears that I failed to attend as scheduled, and for this oversight, I offer my sincerest regrets.

Please accept my apologies for any inconvenience or disruption my absence may have caused to the proceedings of the meeting. I recognize the value of collective collaboration and communication within our team and acknowledge the importance of my active participation in these forums.

Moving forward, I will take necessary measures to ensure that such oversights do not recur, and I will prioritize my commitments to team engagements with the utmost diligence.

Once again, I apologize for any inconvenience caused and appreciate your understanding in this matter.

Yours sincerely

<strong>Apologies for missing a meeting - refined</strong>
<em>I'm sorry I missed the recent meeting. It seems I forgot about it, and I feel really bad about it.

I'm sorry if my absence caused any problems during the meeting. I know how important it is for all of us to work together and communicate.

I'll make sure I don't miss any more meetings in the future, and I'll do my best to be more organized.

Sorry again for missing the meeting, and thanks for understanding.

Best regards,</em>
]]></ans>
<hint>
</hint>
</qa>
<qa>
<qs><![CDATA[<strong>Post in social media about promotion</strong>
With unparalleled elation and boundless gratitude, I stand before you today to share the most exhilarating news of my professional journey thus far! 🚀🌠

It is with profound joy that I announce my promotion to chief supervisor within the esteemed ranks of our company! 🎉💼✨

This elevation represents far more than a mere change in title; it embodies the culmination of relentless dedication, unwavering commitment, and unyielding passion in service of our shared mission and vision. 🌟💪
]]></qs>
<ans><![CDATA[<strong>Post in social media about promotion - original</strong>
With unparalleled elation and boundless gratitude, I stand before you today to share the most exhilarating news of my professional journey thus far!

It is with profound joy that I announce my promotion to chief supervisor within the esteemed ranks of our company!

This elevation represents far more than a mere change in title; it embodies the culmination of relentless dedication, unwavering commitment, and unyielding passion in service of our shared mission and vision.

<strong>Post in social media about promotion - refined</strong>
<em>I am pleased to inform you of my recent promotion to chief supervisor within our company.

This advancement signifies more than just a title change; it reflects my ongoing dedication and commitment to our company's mission and vision.</em>
]]></ans>
<hint>
</hint>
</qa>
</clog_activity>

<clog_activity>
<activity_id>1</activity_id>
<activity_title>Communication strategies</activity_title>
<session_date>20240627</session_date>
<hw_anchor>hw20240702_n0</hw_anchor>
<activity_status>active</activity_status>
<activity_type>prep_ol_qa</activity_type>
<activity_type>edit_ol_qa</activity_type>
<activity_icon>pix/icons8-collaboration-100_white.png</activity_icon>
<activity_lead_in>What communication strategies do you use to describe your achievements &amp; goals?</activity_lead_in>
<instructions><![CDATA[
STAR format: Burned out, faded away
→ read the article
→ what mistakes described are similar to yours?
<a class="clog" target="about_blank" href="https://applypass.com/star-format-burned-out-faded-away/">https://applypass.com/star-format-burned-out-faded-away/</a>

→ answer the questions
]]></instructions>
<instructions_demo><![CDATA[
STAR format: Burned out, faded away
<a class="clog" target="about_blank" href="https://applypass.com/star-format-burned-out-faded-away/">https://applypass.com/star-format-burned-out-faded-away/</a>

The Minto Pyramid Principle (aka the McKinsey’s Pyramid Principle)
<em>Minto Pyramid Principle, also referred to as the McKinsey’s Pyramid Principle, is a tool used to process and structure large amounts of information to convey a story, message or presentation without omitting important details. The principle of the McKinsey Pyramid is to cut to the chase in written texts or presentations. This ensures that the audience’s attention is captured and that a riveting story can be created that’s easy to remember and understand.</em>
<a class="clog" target="about_blank" href="https://www.toolshero.com/communication-skills/minto-pyramid-principle/">https://www.toolshero.com/communication-skills/minto-pyramid-principle/</a>

BLUF
<em>Bottom Line Up Front is basically the staff-and-above-level special: it’s extraordinary at shielding your counterpart from unnecessary details; you tell them the most important thing first, don’t make them wait til the end to hear why they should be listening at the beginning! This is the opposite approach of STAR, which often buries the lede</em>
<a class="clog" target="about_blank" href="https://en.wikipedia.org/wiki/BLUF_(communication)">https://en.wikipedia.org/wiki/BLUF_(communication)</a>
]]></instructions_demo>
<!-- <instructions02><![CDATA[ ]]></instructions02>
<instructions_demo><![CDATA[ ]]></instructions_demo> -->
<!--<activity_options>stopwatch</activity_options> -->
<html5_video></html5_video>
<qas>
</qas>
<key>
</key>
<qa>
<qs>What is the STAR method? When do you use it?
</qs>
<ans>
(S) Situation
(T) Task
(A) Action
(R) Result

= technique used by interviewers to gather all the relevant information about a specific capability that the job requires
</ans>
<hint>
</hint>
</qa>
<qa>
<qs>What typical mistakes could you make when using the STAR method?
</qs>
<ans>
〆may promote windbag answers
〆is reminiscent of a playbook
→ suggests filling up time (2-3min / qs) rather than focusing on relevance
〆doesn't allow a natural exchange with the interlocutor
→ may ignore follow-up questions
→ prefer a faster answer (to leave room for follow-up questions)
</ans>
<hint>windbag = person who talks too much, and does not say anything important or interesting
playbook = set of rules, suggestions, or methods that are considered to be suitable for a particular activity, industry, job, etc
</hint>
</qa>
<qa>
<qs>In what other communicative situations could you use STAR?
</qs>
<ans>✓ need to explain a challenge to a new audience from scratch
→ is probably not relevant when the situation is internal to an organisation
✓ report results at a presentation / webinar
✓ story telling
</ans>
<hint>
</hint>
</qa>
<qa>
<qs><![CDATA[Do you agree that <em>Less is more</em>?]]>
</qs>
<ans>✓ focus on results
→ start with the conclusion
✓ provide only details to support your answer
→ invert the narrative progression from introduction (situation) to bottom-line first
</ans>
<hint>
</hint>
</qa>
<qa>
<qs>What is the Minto Pyramid (aka McKinsey Pyramid)?
</qs>
<ans>1. answer, thesis or key point
2. arguments &amp; main points
3. supporting details &amp; ideas
</ans>
<hint>Minto Pyramid = effective communication tool to quickly and clearly communicate complex issues to busy business executives. Developed in 1987 by Barbara Minto, a McKinsey consultant, and is used not only by McKinsey but by most top consulting firms
</hint>
</qa>
<qa>
<qs>What is BLUF?
</qs>
<ans>✓ Bottom Line Up Front 

✓ relevant to senior staff &amp; management levels
= busy, time-constrained, or overloaded with lots of information
→ shields counterpart from unnecessary details

✓ tell the most important thing first
→ don’t make audience wait for the end 
= understand the rationale from the start
→ relevant to presentations
</ans>
<hint>✓ don't give empty instructions
= if they need to read you, explain why at the beginning
</hint>
</qa>
</clog_activity>

</clog_support_material>

<clog_expressions>
ROI = return on investment, ratio between net income and investment. A high ROI means the investment's gains compare favourably to its cost. As a performance measure, ROI is used to evaluate the efficiency of an investment or to compare the efficiencies of several different investments
to equip = to provide with (something) usually for a specific purpose
reach = limit to which sb/sth has the power or influence to do sth
to corner the market (in sth) = to get control of the trade in a particular type of goods
diligence = quality of working carefully and with a lot of effort; прилежание, усердие, старание, тщательность, старательность
due diligence = action that is considered reasonable for people to be expected to take in order to keep themselves or others and their property safe; detailed examination of a company and its financial records, done before becoming involved in a business arrangement with it; фр. дилижанс
liable = legally responsible for paying the cost of sth
road map = detailed plan or explanation to guide you in setting standards or determining a course of action
bottom line = result, conclusion
to spill the beans = to tell people secret information
tangible | intangible assets = person or thing that is valuable or useful to sb/sth; thing of value, especially property, that a person or company owns, which can be used or sold to pay debts; актив
contingency plan = plan devised for an outcome other than in the usual (expected) plan; often used for risk management when an exceptional risk that, though unlikely, would have catastrophic consequences
SMART = specific, measurable, achievable, realistic, time-bound (about objectives)

to unwind = to stop worrying or thinking about problems and start to relax
to be dying for sth / to do sth = (informal) to want sth or want to do sth very much
your thing = sth you enjoy or are good at
to catch up with = to communicate with someone by talking in person or on the phone or by exchanging messages, and learn or discuss what has been happening in their life
esteemed = highly respected; уважаемый; глубокоуважаемый
to seduce sb (into sth / into doing sth) = to persuade sb to do sth that they would not usually agree to do by making it seem very attractive; соблазняться
</clog_expressions>
<clog_deco><![CDATA[
All the processes <strike>fixed</strike> <strong>have been adapted</strong> to the Russian market
We <strike>didn't have</strike> <strong>haven't had</strong> this goal for the past 2 years
We can work as a <strike>representer</strike> <strong>representative</strong>
<strike>In case</strike> if you have mistakes you will have fines <strong>(OR you will be fined)</strong>
]]></clog_deco>
<clog_pig>
</clog_pig>
</clog_session>



<clog_session>
<clog_session_number></clog_session_number>
<clog_session_date>20240625</clog_session_date>
<clog_session_date_cancelled></clog_session_date_cancelled>
<clog_session_date_rescheduled></clog_session_date_rescheduled>
<clog_session_time>15:00-16:00</clog_session_time>
<clog_session_ach>1.5</clog_session_ach>
<clog_session_rate></clog_session_rate>
<clog_session_credit></clog_session_credit>
<clog_session_credit_date></clog_session_credit_date>
<clog_session_balance></clog_session_balance>
<clog_session_status>active</clog_session_status>
<clog_session_print></clog_session_print>
<clog_session_title>How to refine a pitch with AI | Role play #1 (sales pitch)</clog_session_title>
<clog_session_hw><![CDATA[
<img src="pix/icons8-schedule-100.png" width="35em" border="0" alt="schedule">
20240705 10:15-11:15 last lesson before business meeting (to be confirmed)


<img src="pix/zoom_meeting.png" width="35em" border="0" alt="zoom_meeting.png"> Zoom meeting details
N.Agapova - Duncan Potter's Zoom Meeting
Meeting ID: <strong>778 8375 2771</strong>
<strong>Passcode: X08PSD</strong>  
<a class="clog" target="about_blank" href="https://us04web.zoom.us/j/77883752771?pwd=gDrQ4obsDHQf74vaKy6aPzxoBkqEVD.1">https://us04web.zoom.us/j/77883752771?pwd=gDrQ4obsDHQf74vaKy6aPzxoBkqEVD.1</a>
]]></clog_session_hw>
<clog_session_hw_activity>
<activity>
<activity_id>1</activity_id>
<activity_title>Refining a pitch with AI (cont. from previous lesson)</activity_title>
<session_date>20240620</session_date>
<hw_anchor>hw202406225</hw_anchor>
<activity_icon>pix/icons8-hand-with-pen-100_white.png</activity_icon>
<instructions><![CDATA[Compare different samples.
→ review questions &amp; suggested answers completed in class (qs 1 - 6)
→ complete question 7
]]></instructions>
</activity>
</clog_session_hw_activity>
<clog_session_hw_activity>
<activity>
<activity_id>3</activity_id>
<activity_icon>pix/icons8-dictionary-100_white.png</activity_icon>
<activity_title>Understanding registers thanks to AI support</activity_title>
<session_date>20240620</session_date>
<hw_anchor>hw20240625_n2</hw_anchor> 
<instructions><![CDATA[
→ study the excerpts &amp; explain why they are inappropriate
→ match the excerpts with a prompt to improve them
→ run your prompt and excerpts in AI to check
]]></instructions>
</activity>
</clog_session_hw_activity>
<clog_session_hw_url>
<text>Review new vocab with space repetition software. Check in the left column under Course administration (or use the link below):</text>
<url>inc_cci_course_admin/how_to_use_srs.inc</url>
</clog_session_hw_url>
<clog_session_hw_review>
<list_of_reviews></list_of_reviews>
</clog_session_hw_review>
<!--<clog_incl>inc_smat/srs_instructions.inc</clog_incl> 
<clog_incl>inc_cci_course_admin/how_to_use_srs.inc</clog_incl>  -->
<clog_incl></clog_incl>
<clog_sbook_ref_incl>
<clog_sbook_ref></clog_sbook_ref>
<clog_sbook_ref_selection></clog_sbook_ref_selection>
<clog_sbook_ref_selection></clog_sbook_ref_selection>
<clog_sbook_ref_selection></clog_sbook_ref_selection>
</clog_sbook_ref_incl>
<clog_session_warmer></clog_session_warmer>

<clog_session_flipped_lessons_contents>
<list_of_ref></list_of_ref>
</clog_session_flipped_lessons_contents>

<clog_support_material>
<clog_book_title></clog_book_title>
<clog_book_level></clog_book_level>
<clog_book_unit></clog_book_unit>
<grammar></grammar>
<vocab></vocab>
<functional_language></functional_language>
<practical_skills></practical_skills>
<business_case></business_case>

<clog_activity>
<activity_id>1</activity_id>
<activity_title>Refining a pitch with AI</activity_title>
<session_date>20240620</session_date>
<hw_anchor>hw202406225</hw_anchor>
<activity_status>active</activity_status>
<activity_type>edit_ol_qa</activity_type>
<activity_type>prep_ol_qa</activity_type>
<activity_icon>pix/icons8-hand-with-pen-100_white.png</activity_icon>
<activity_lead_in>How can AI improve your pitch? Can it really generate new ideas, or only enhance language?</activity_lead_in>
<instructions><![CDATA[Compare different samples.
→ review questions &amp; suggested answers completed in class (qs 1 - 6)
→ complete question 7
<!--→ answer the questions
-->
Free VPN Chrome extension - Best VPN by uVPN
<a class="clog" target="about_blank" href="https://chromewebstore.google.com/detail/free-vpn-chrome-extension/jaoafpkngncfpfggjefnekilbkcpjdgp">https://chromewebstore.google.com/detail/free-vpn-chrome-extension/jaoafpkngncfpfggjefnekilbkcpjdgp</a>

ChatGPT 
→ check mistakes
→ rephrase &amp; improve language
<a class="clog" target="about_blank" href="https://chatgpt.com/">https://chatgpt.com/</a>

Chatsonic 
→ use suggested prompts to refine AI generated answers
e.g. make more engaging
<a class="clog" target="about_blank" href="https://writesonic.com/chat">https://writesonic.com/chat</a>

DeepL Write
→ copy-paste refined text from AI into DeepL Write for granular changes
e.g. double-click on individual words to find synonyms
<a class="clog" target="about_blank" href="https://www.deepl.com/en/write">https://www.deepl.com/en/write</a>
]]></instructions>
<!--<instructions02><![CDATA[ ]]></instructions02>-->
<instructions_demo><![CDATA[
<a class="clog" target="about_blank" href="https://docs.google.com/document/d/14OFyLEczQcIZu7XtzNxSkF85oUrxw7qwHkymfFBpruI/edit">https://docs.google.com/document/d/14OFyLEczQcIZu7XtzNxSkF85oUrxw7qwHkymfFBpruI/edit</a>

<div class="flex-container">
<div style="width: 30%;" contenteditable="true"><strong><img src="pix/icons8-meditation-100.png" width="35em" border="0" alt="icon"> Human made draft
(HMD)</strong>





<em>How many foreign entities strive to enter the Russian market? 
What obstacles are they likely to face?
Aren't you worried about launching a new soft skill product for the 1st time? 
These are just some of the questions I can help you answer

I have a 2-yr proven track record representing foreign learning solutions.
My legal entity has a proven two year track record, a licence and all the necessary processes in place. 

The name of the company is Skills First, which can be interpreted in different ways for different products. By using my legal entity, we can sell your product in Russia while keeping its original name. The name of the legal entity used to sign the contract does not matter. 

Do you really want to spend time on mastering a legal framework for launching your own business? Probably not, that's why I can help you with that…

Your strategic thinking and the impressive HR tool you've developed have always impressed me. The investment and effort you've put into creating such a remarkable product demonstrates your expertise and authority in the field. What you need now is meetings with prospective clients.

You have a great product and I have a legal entity that can facilitate our mutual success. To support our mutual growth, I propose to use my legal entity to facilitate the legalisation of your product in Russia. 

This approach will protect you from any financial and legal risks. We can use existing contracts for your product, eliminating the need for additional legal checks for prospective customers.

Unlike other platforms that charge 20% commission, I only take 3% of each invoice, which is less than the cost of hiring lawyers and accountants, obtaining a licence and keeping all the documents in order.

I really want to help you, I have already started the process of preparing clients for meetings with you and have promoted you as an exceptional professional.
You know and trust me, and I've proven my reliability with other colleagues over the past two years.

Can you call your partner to discuss my offer by the end of the week?

Why do you offer that?
What are the other products at your company that will be of poor quality and it will impact my product?

I've built a solid reputation with other colleagues over the past two years. We share common goals and values, which makes us a strong team. By joining forces, we can achieve greater success together.</em>
</div>
<div style="width: 30%; padding-left: 2em" contenteditable="true"><strong><img src="pix/icons8-chatgpt.svg" width="35em" border="0" alt="icons8-chatgpt.svg"> AI refined version 
(ARV)</strong>
Find more advanced expressions to paraphrase the following (i.e. the previous) sales pitch.

<em>How many foreign entities aspire to penetrate the Russian market? What challenges might they encounter? Are you apprehensive about launching a new soft skills product for the first time? These are some of the questions I can help you address.

I possess a proven two-year track record in representing foreign learning solutions. My company, Skills First, is fully licensed and equipped with the necessary processes and compliance measures to ensure smooth operations.

Skills First can be interpreted in various ways, adapting to different product needs. By leveraging my legal entity, we can introduce your product to the Russian market while retaining its original brand identity. The specific name of the legal entity used for contracts is inconsequential.

Do you really want to navigate the complexities of the legal framework for starting your own business? Probably not, which is where I come in... Your strategic vision and the impressive HR tool you've developed have always captivated me. The investment and dedication you've poured into creating such an outstanding product highlight your expertise and authority in the field. What you need now are meetings with potential clients.

You have a remarkable product, and I have a legal entity that can facilitate our mutual success. To foster our mutual growth, I propose utilizing my legal entity to legalize your product in Russia.

This approach will shield you from any financial and legal risks. We can utilize existing contracts for your product, thereby avoiding the need for additional legal checks for prospective customers.

Unlike other platforms that charge a 20% commission, I only take 3% of each invoice, which is significantly less than the cost of hiring lawyers and accountants, obtaining a license, and maintaining all necessary documentation.

I am genuinely eager to assist you. I have already initiated the process of preparing clients for meetings with you and have promoted you as an exceptional professional. You know and trust me, and my reliability has been proven with other colleagues over the past two years.

Are you ready to sell your solution through my legal entity?

Why do you offer this opportunity? What are the other products at your company that could negatively impact my product?

Over the past two years, I have built a solid reputation with other colleagues. We share common goals and values, making us a formidable team. By combining our strengths, we can achieve greater success together.
</em>
</div>
<div style="width: 30%; padding-left: 2em" contenteditable="true"><strong><img src="pix/icons8-chatgpt.svg" width="35em" border="0" alt="icons8-chatgpt.svg"> AI refined version #2
(ARV2)</strong>
Make the following (i.e. the previous) less formal but still business-oriented.
<!--<div style="width: 30%; padding-left: 2em" contenteditable="true"><strong><img src="pix/icons8-hand-with-pen-100.png" width="35em" border="0" alt="icon"> Human revised version 
(HRV)</strong>-->

<em>How many foreign companies want to break into the Russian market? What hurdles are they likely to face? Worried about launching a new soft skills product for the first time? These are some of the questions I can help you with.

I've got a proven two-year track record in representing foreign learning solutions. My company, Skills First, is fully licensed and has all the necessary processes in place for smooth operations.

Skills First can be adapted to different product needs. Using my legal entity, we can bring your product to the Russian market while keeping its original name. The specific name of the legal entity used for contracts doesn't matter.

Do you really want to deal with the legal complexities of starting your own business? Probably not, and that’s where I come in... Your strategic vision and the impressive HR tool you've developed have always impressed me. The investment and effort you've put into creating such an outstanding product show your expertise and authority in the field. What you need now are meetings with potential clients.

You have a great product, and I have a legal entity that can help us both succeed. To support our growth, I suggest using my legal entity to legalize your product in Russia.

This will protect you from any financial and legal risks. We can use existing contracts for your product, avoiding the need for additional legal checks for prospective customers.

Unlike other platforms that charge a 20% commission, I only take 3% of each invoice, which is much less than the cost of hiring lawyers and accountants, obtaining a license, and keeping all documents in order.

I’m really excited to help you. I’ve already started preparing clients for meetings with you and have promoted you as an exceptional professional. You know and trust me, and I've proven my reliability with other colleagues over the past two years.

Are you ready to sell your solution through my legal entity?

Why am I offering this? What other products at your company might impact my product?

Over the past two years, I've built a solid reputation with other colleagues. We share common goals and values, making us a strong team. By joining forces, we can achieve greater success together.</em>
</div>
</div>
]]></instructions_demo>
<!--<activity_options>stopwatch</activity_options> -->
<html5_video></html5_video>
<qas>
</qas>
<key>
</key>
<qa>
<qs><![CDATA[<img src="pix/icons8-chatgpt.svg" width="35em" border="0" alt="icons8-chatgpt.svg">
<em>Find more advanced expressions to paraphrase the following (i.e. the previous) sales pitch.</em>
→ what expressions are worth keeping/recycling in this first answer by AI (ARV)? 
]]>
</qs>
<ans><![CDATA[
✓ <em>equipped with the necessary processes and compliance measures </em>
= business collocation

✓ <em>introduce your product to the Russian market while retaining its original brand identity</em>
= persuasive argument

✓ <em>which is where I come in...</em>
= v.idiomatic
]]></ans>
<hint>compliance = practice of obeying rules or requests made by people in authority
</hint>
</qa>
<qa>
<qs><![CDATA[<img src="pix/icons8-chatgpt.svg" width="35em" border="0" alt="icons8-chatgpt.svg">
<em>Find more advanced expressions to paraphrase the following (i.e. the previous) sales pitch.</em>
→ what mistakes can you find in this first answer by AI (ARV)? 
]]>
</qs>
<ans><![CDATA[
〆too many Latin expressions with difficult pronunciation
e.g. <em>inconsequential, apprehensive</em>

〆<em>navigate the complexities of the legal framework</em>
= too sophisticated for spoken delivery
→ perhaps use when writing an e-mail

〆<em>Your strategic vision and the impressive HR tool you've developed have always captivated me.</em>
= too emphatic, reminiscent of flattering
(almost sycophancy!)

〆<em>thereby avoiding the need for additional legal checks</em>
= mixed of rather legal (<em>thereby</em>) &amp; neutral (<em>checks</em>) registers

〆<em>a formidable team</em>
= too emphatic
]]></ans>
<hint>flattering = saying nice things about sb/sth; making sb feel pleased and special
sycophancy = flattering obsequiousness, trying too hard to please sb, especially sb who is important
</hint>
</qa>
<qa>
<qs><![CDATA[<img src="pix/icons8-chatgpt.svg" width="35em" border="0" alt="icons8-chatgpt.svg">
<em>Find more advanced expressions to paraphrase the following (i.e. the previous) sales pitch.</em>
→ what narrative mistakes are present?
→ what better arguments could be included in the pitch?
]]>
</qs>
<ans><![CDATA[
〆<em>Your strategic vision and the impressive HR tool you've developed have always captivated me.</em>
→ replace <em>me</em> with <em>my team</em>
= social proof (cf R.Cialdini's principles of persuasion)

〆<em>You know and trust me, and my reliability has been proven with other colleagues over the past two years.</em>
→ doesn't add value?

〆<em>Are you ready to sell your solution through my legal entity?</em>
= different from original version &amp; weaker because isn't specific enough
→ keep <em>Can you call your partner to discuss my offer by the end of the week?</em>

〆<em>We share common goals and values, making us a formidable team. By combining our strengths, we can achieve greater success together.</em>
= rather cliche
→ think of something more original for a stronger ending

✓|〆consider replacing rhetorical questions in the introduction with anecdote from meeting business competitors who find this niche unprofitable
]]></ans>
<hint>
</hint>
</qa>
<qa>
<qs><![CDATA[What prompts should you use to improve the generated text from ARV?
]]>
</qs>
<ans><![CDATA[
✓ make less emphatic
✓ use more plain English and business English
✓ make the following (i.e. the previous) less formal but still business-oriented
(...)
]]></ans>
<hint>
</hint>
</qa>
<qa>
<qs><![CDATA[<img src="pix/icons8-chatgpt.svg" width="35em" border="0" alt="icons8-chatgpt.svg">
<em>Make the following (i.e. the previous) less formal but still business-oriented.</em> 
→ what mistakes can you find in this 2nd answer by AI (ARV2)? 
→ has rephrasing the prompt help avoid the mistakes from ARV? 
]]></qs>
<ans><![CDATA[
〆<em>I've got a proven two-year track record</em>
= rather spoken/informal
→ prefer <em>I have</em> HMD

〆<em>I’m really excited to help you</em>
= a little to emphatic
→ use <em>I really want to help you</em> HMD
]]></ans>
<hint>
</hint>
</qa>
<qa>
<qs><![CDATA[<img src="pix/icons8-chatgpt.svg" width="35em" border="0" alt="icons8-chatgpt.svg">
<em>Make the following (i.e. the previous) less formal but still business-oriented.</em> 
→ what expressions are worth keeping/recycling in this 2nd answer by AI (ARV2)? 
]]></qs>
<ans><![CDATA[
✓|〆 similar introduction paragraph
→ consider HMD / ARV2

✓ <em>How many foreign companies want to break into the Russian market?</em>
to break into = to succeed in beginning; to force an entrance into
→ suggests a more practical &amp; physical approach than HMD / ARV

✓ <em>has all the necessary processes in place for smooth operations</em>
= less formal than <em>equipped with</em> (ARV)
→ consider ARV / ARV2

✓ <em>Do you really want to deal with the legal complexities of starting your own business?</em>
= better than HMD / ARV

✓ <em>and that’s where I come in...</em>
→ consider ARV / ARV2

✓ <em>The investment and effort you've put into creating such an outstanding product show your expertise and authority in the field.</em>
= more neutral register, less flattering than ARV
]]></ans>
<hint>
</hint>
</qa>
<qa>
<qs><![CDATA[Can prompting further really improve the pitch? or should you first address narrative mistakes?
]]>
</qs>
<ans><![CDATA[
todo (improve narrative mistakes)

〆<em>Your strategic vision and the impressive HR tool you've developed have always captivated me.</em>
→ replace <em>me</em> with <em>my team</em>
= social proof (cf R.Cialdini's principles of persuasion)

〆<em>You know and trust me, and my reliability has been proven with other colleagues over the past two years.</em>
→ doesn't add value?

〆<em>Are you ready to sell your solution through my legal entity?</em>
= different from original version &amp; weaker because isn't specific enough
→ keep <em>Can you call your partner to discuss my offer by the end of the week?</em>

〆<em>We share common goals and values, making us a formidable team. By combining our strengths, we can achieve greater success together.</em>
= rather cliche
→ think of something more original for a stronger ending
e.g. charge a commission per successful sale and NOT in advance

✓|〆consider replacing rhetorical questions in the introduction with anecdote from meeting business competitors who find this niche unprofitable
e.g. <em>Recently I had a meeting with prospective partners who had to close their business. 
Indeed their projects didn't cover their running expenses. 
At that very moment, I have thought about you because you could also be involved in this kind of situation.</em>
]]></ans>
<hint>
</hint>
</qa>
</clog_activity>

<clog_activity>
<activity_id>1</activity_id>
<activity_title>Role play</activity_title>
<activity_status>active</activity_status>
<activity_type>role_play</activity_type>
<instructions>Recycle new expressions and language.
→ practise the sales pitch structure
→ practise Cialdini's principles of persuasion
</instructions>
<!--<instructions02></instructions02>-->
<instructions_demo><![CDATA[
<strong>Sales pitch</strong>
rhetorical question / hook / quote
self-introduction
name of your company
target customer &amp; needs
brief description
main benefits
differences from competition
USP(s) (unique selling point)
your request / call for action
anticipated questions
promise

<strong>5 principles of influence by Robert Cialdini</strong>
reciprocity
authority
consistency
likeability
social proof
(unity)
]]></instructions_demo>
<role_a>
<task>You want to increase your portfolio by attracting new partners.
→ convince your partner to sign an exclusivity agreement with you</task>
<ans><![CDATA[
&bull; two-year track record of representing foreign learning solutions in Russia
&bull; fully licensed and equipped for smooth operations in the Russian market
&bull; can adapt to different product needs and bring products to Russia under their original names
&bull; can handle the legal complexities of starting a business in Russia, allowing clients to focus on their products
&bull; offer strategic support for meetings with potential clients
&bull; charge a 3% commission on invoices, which is lower than the typical 20% commission charged by other platforms
&bull; started preparing clients for meetings and promoting products
&bull; aim to achieve greater success by joining forces with clients who share common goals and values
]]></ans>
</role_a>
<role_b>
<task>You are a careful, conservative businessperson. You don't like taking risks. You are now only considering penetrating new markets.
→ ask diagnostic questions</task>
<ans>What is the expected return on investment (ROI)?
Why would I want to enter or even corner your market?
Why wouldn't competition be better equipped than you are?
What can you do to ensure you have a greater reach than competitors?
If I work only with you, will you always provide all support I may need?
Will I depend exclusively on your channel of distribution during a limited period of time?
When will the exclusivity agreement end? once we reach 1 M viewers? or after 2 years?
Is their a risk of anyone stealing my product?
Should I register a patent / trademark?
Can you provide any big accounts managers to look after loyal clients?
What due diligence can you provide?
Have you got a road map?
</ans>
</role_b>
</clog_activity>

<clog_activity>
<activity_id>1</activity_id>
<activity_title>Communication strategies (rescheduled from previous lesson)</activity_title>
<session_date>20240627</session_date>
<hw_anchor>hw20240702</hw_anchor>
<activity_status>active</activity_status>
<activity_type>prep_ol_qa</activity_type>
<activity_type>edit_ol_qa</activity_type>
<activity_icon>pix/icons8-collaboration-100_white.png</activity_icon>
<activity_lead_in>What communication strategies do you use to describe your achievements &amp; goals?</activity_lead_in>
<instructions><![CDATA[
STAR format: Burned out, faded away
→ read the article
→ what mistakes described are similar to yours?
<a class="clog" target="about_blank" href="https://applypass.com/star-format-burned-out-faded-away/">https://applypass.com/star-format-burned-out-faded-away/</a>

→ answer the questions
]]></instructions>
<instructions_demo><![CDATA[
STAR format: Burned out, faded away
<a class="clog" target="about_blank" href="https://applypass.com/star-format-burned-out-faded-away/">https://applypass.com/star-format-burned-out-faded-away/</a>

The Minto Pyramid Principle (aka the McKinsey’s Pyramid Principle)
<em>Minto Pyramid Principle, also referred to as the McKinsey’s Pyramid Principle, is a tool used to process and structure large amounts of information to convey a story, message or presentation without omitting important details. The principle of the McKinsey Pyramid is to cut to the chase in written texts or presentations. This ensures that the audience’s attention is captured and that a riveting story can be created that’s easy to remember and understand.</em>
<a class="clog" target="about_blank" href="https://www.toolshero.com/communication-skills/minto-pyramid-principle/">https://www.toolshero.com/communication-skills/minto-pyramid-principle/</a>

BLUF
<em>Bottom Line Up Front is basically the staff-and-above-level special: it’s extraordinary at shielding your counterpart from unnecessary details; you tell them the most important thing first, don’t make them wait til the end to hear why they should be listening at the beginning! This is the opposite approach of STAR, which often buries the lede</em>
<a class="clog" target="about_blank" href="https://en.wikipedia.org/wiki/BLUF_(communication)">https://en.wikipedia.org/wiki/BLUF_(communication)</a>
]]></instructions_demo>
<!-- <instructions02><![CDATA[ ]]></instructions02>
<instructions_demo><![CDATA[ ]]></instructions_demo> -->
<!--<activity_options>stopwatch</activity_options> -->
<html5_video></html5_video>
<qas>
</qas>
<key>
</key>
<qa>
<qs>What is the STAR method? When do you use it?
</qs>
<ans>
(S) Situation
(T) Task
(A) Action
(R) Result

= technique used by interviewers to gather all the relevant information about a specific capability that the job requires
</ans>
<hint>
</hint>
</qa>
<qa>
<qs>What typical mistakes could you make when using the STAR method?
</qs>
<ans>
〆may promote windbag answers
〆is reminiscent of a playbook
→ suggests filling up time (2-3min / qs) rather than focusing on relevance
〆doesn't allow a natural exchange with the interlocutor
→ may ignore follow-up questions
→ prefer a faster answer (to leave room for follow-up questions)
</ans>
<hint>windbag = person who talks too much, and does not say anything important or interesting
playbook = set of rules, suggestions, or methods that are considered to be suitable for a particular activity, industry, job, etc
</hint>
</qa>
<qa>
<qs>In what other communicative situations could you use STAR?
</qs>
<ans>✓ need to explain a challenge to a new audience from scratch
→ is probably not relevant when the situation is internal to an organisation
✓ report results at a presentation / webinar
✓ story telling
</ans>
<hint>
</hint>
</qa>
<qa>
<qs><![CDATA[Do you agree that <em>Less is more</em>?]]>
</qs>
<ans>✓ focus on results
→ start with the conclusion
✓ provide only details to support your answer
→ invert the narrative progression from introduction (situation) to bottom-line first
</ans>
<hint>
</hint>
</qa>
<qa>
<qs>What is the Minto Pyramid (aka McKinsey Pyramid)?
</qs>
<ans>1. answer, thesis or key point
2. arguments &amp; main points
3. supporting details &amp; ideas
</ans>
<hint>Minto Pyramid = effective communication tool to quickly and clearly communicate complex issues to busy business executives. Developed in 1987 by Barbara Minto, a McKinsey consultant, and is used not only by McKinsey but by most top consulting firms
</hint>
</qa>
<qa>
<qs>What is BLUF?
</qs>
<ans>✓ Bottom Line Up Front 

✓ relevant to senior staff &amp; management levels
= busy, time-constrained, or overloaded with lots of information
→ shields counterpart from unnecessary details

✓ tell the most important thing first
→ don’t make audience wait for the end 
= understand the rationale from the start
→ relevant to presentations
</ans>
<hint>✓ don't give empty instructions
= if they need to read you, explain why at the beginning
</hint>
</qa>
</clog_activity>

</clog_support_material>

<clog_expressions>
ROI = return on investment, ratio between net income and investment. A high ROI means the investment's gains compare favourably to its cost. As a performance measure, ROI is used to evaluate the efficiency of an investment or to compare the efficiencies of several different investments
to equip = to provide with (something) usually for a specific purpose
reach = limit to which sb/sth has the power or influence to do sth
to corner the market (in sth) = to get control of the trade in a particular type of goods
diligence = quality of working carefully and with a lot of effort; прилежание, усердие, старание, тщательность, старательность
due diligence = action that is considered reasonable for people to be expected to take in order to keep themselves or others and their property safe; detailed examination of a company and its financial records, done before becoming involved in a business arrangement with it; фр. дилижанс
liable = legally responsible for paying the cost of sth
road map = detailed plan or explanation to guide you in setting standards or determining a course of action
</clog_expressions>
<clog_deco><![CDATA[
Maybe I should delete it <strike>at all</strike> <strong>altogether</strong>
You pay in <strike>ahead</strike> <strong>advance</strong>
Competitors can offer you better <strike>equipment</strike>
With me you have <strike>less</strike> <strong>lower</strong> commission
We can achieve our objectives <strike>ourself</strike> <strong>ourselves</strong>
]]></clog_deco>
<clog_pig>
patent /'pætənt/
</clog_pig>
</clog_session>



<clog_session>
<clog_session_number></clog_session_number>
<clog_session_date>20240620</clog_session_date>
<clog_session_date_cancelled></clog_session_date_cancelled>
<clog_session_date_rescheduled></clog_session_date_rescheduled>
<clog_session_time>09:00-10:00</clog_session_time>
<clog_session_ach>1.5</clog_session_ach>
<clog_session_rate></clog_session_rate>
<clog_session_credit></clog_session_credit>
<clog_session_credit_date></clog_session_credit_date>
<clog_session_balance></clog_session_balance>
<clog_session_status>active</clog_session_status>
<clog_session_print></clog_session_print>
<clog_session_title>How to draft a pitch with AI</clog_session_title>
<clog_session_hw><![CDATA[
<img src="pix/icons8-schedule-100.png" width="35em" border="0" alt="schedule">
20240705 10:15-11:15 last lesson before business meeting (to be confirmed)


<img src="pix/zoom_meeting.png" width="35em" border="0" alt="zoom_meeting.png"> Zoom meeting details
N.Agapova - Duncan Potter's Zoom Meeting
Meeting ID: <strong>778 8375 2771</strong>
<strong>Passcode: X08PSD</strong>  
<a class="clog" target="about_blank" href="https://us04web.zoom.us/j/77883752771?pwd=gDrQ4obsDHQf74vaKy6aPzxoBkqEVD.1">https://us04web.zoom.us/j/77883752771?pwd=gDrQ4obsDHQf74vaKy6aPzxoBkqEVD.1</a>
]]></clog_session_hw>
<clog_session_hw_activity>
<activity>
<activity_id>2</activity_id>
<activity_title>Writing a pitch with AI</activity_title>
<session_date>20240613</session_date>
<hw_anchor>hw20240618</hw_anchor>
<activity_icon>pix/icons8-collaboration-100_white.png</activity_icon>
<instructions><![CDATA[ 
(rescheduled from previous lesson)

→ place the stages in the correct order
(check your answers with the key)
→ draft a pitch 
(choose any product or service relevant to your needs)
→ improve your draft with AI
→ paste your pitch in a googledoc
(share url for collaborative editing)
<a class="clog" target="about_blank" href="https://docs.google.com/document/d/14OFyLEczQcIZu7XtzNxSkF85oUrxw7qwHkymfFBpruI/edit">https://docs.google.com/document/d/14OFyLEczQcIZu7XtzNxSkF85oUrxw7qwHkymfFBpruI/edit</a>
]]></instructions>
</activity>
</clog_session_hw_activity>
<clog_session_hw_url>
<text></text>
<url></url>
</clog_session_hw_url>
<clog_session_hw_url>
<text></text>
<url></url>
</clog_session_hw_url>
<clog_session_hw_url>
<text></text>
<url></url>
</clog_session_hw_url>
<clog_session_hw_url>
<text></text>
<url></url>
</clog_session_hw_url>
<clog_session_hw_review>
<list_of_reviews></list_of_reviews>
</clog_session_hw_review>
<clog_incl></clog_incl>
<clog_sbook_ref_incl>
<clog_sbook_ref></clog_sbook_ref>
<clog_sbook_ref_selection></clog_sbook_ref_selection>
<clog_sbook_ref_selection></clog_sbook_ref_selection>
<clog_sbook_ref_selection></clog_sbook_ref_selection>
</clog_sbook_ref_incl>
<clog_session_warmer></clog_session_warmer>

<clog_session_flipped_lessons_contents>
<list_of_ref></list_of_ref>
</clog_session_flipped_lessons_contents>

<clog_support_material>
<clog_book_title></clog_book_title>
<clog_book_level></clog_book_level>
<clog_book_unit></clog_book_unit>
<grammar></grammar>
<vocab></vocab>
<functional_language></functional_language>
<practical_skills></practical_skills>
<business_case></business_case>

<clog_activity>
<activity_id>2</activity_id>
<activity_title>Preparing for a sales meeting</activity_title>
<session_date></session_date>
<hw_anchor></hw_anchor>
<activity_status>wip</activity_status>
<activity_status>active</activity_status>
<activity_type>prep_ol_qa</activity_type>
<activity_type>edit_ol_qa</activity_type>
<activity_icon>pix/icons8-collaboration-100_white.png</activity_icon>
<activity_lead_in></activity_lead_in>
<instructions><![CDATA[Answer the questions.]]></instructions>
<!--<instructions02><![CDATA[ ]]></instructions02>
<instructions_demo><![CDATA[ ]]></instructions_demo>
<activity_options>stopwatch</activity_options> -->
<html5_video></html5_video>
<qas>
</qas>
<key>
</key>
<qa>
<qs>Can you describe your offer in 1-2min?</qs>
<ans></ans>
<hint>
</hint>
</qa>
<qa>
<qs>What are your USP?
</qs>
<ans>
</ans>
<hint>USP = unique selling point
</hint>
</qa>
</clog_activity>

<clog_activity>
<activity_id>2</activity_id>
<activity_title>Writing a pitch with AI</activity_title>
<functional_language>Structure of a pitch</functional_language>
<session_date>20240613</session_date>
<hw_anchor>hw20240618</hw_anchor>
<activity_icon>pix/icons8-collaboration-100_white.png</activity_icon>
<activity_status>active</activity_status>
<activity_type>deck_shuffled_lines_halign</activity_type>
<activity_type>prep_deck_shuffled_lines_halign</activity_type>
<activity_lead_in>Imagine you want to sell a new service. What do you start with? How do you end your presentation? How can AI help you?
</activity_lead_in>
<instructions><![CDATA[ 
→ place the stages in the correct order
(check your answers with the key)
→ draft a pitch 
(choose any product or service relevant to your needs)
→ improve your draft with AI
→ paste your pitch in a googledoc
(share url for collaborative editing)
<a class="clog" target="about_blank" href="https://docs.google.com/document/d/14OFyLEczQcIZu7XtzNxSkF85oUrxw7qwHkymfFBpruI/edit">https://docs.google.com/document/d/14OFyLEczQcIZu7XtzNxSkF85oUrxw7qwHkymfFBpruI/edit</a>
]]></instructions>
<instructions_demo><![CDATA[
rhetorical question / hook / quote
<em>How many foreign entities strive to enter the Russian market? 
What obstacles are they likely to face?
Aren't you worried about launching a new soft skill product for the 1st time? 
These are just some of the questions I can help you answer</em>

self-introduction
<em>I have a 2-yr proven track record representing foreign learning solutions</em>

(...)

target customer &amp; needs
<em>Do you really want to spend time on mastering a legal framework for launching your own business? Probably not, that's why I can help you with that...</em>

(...)

differences from competition
<em>Unlike other platforms which charge 20% commission, I will...</em>
]]></instructions_demo> 

<instructions02><![CDATA[<div contenteditable="true" style="background-color: #cdcdcd; border: dotted 1px; width: 80%; padding-left: 0.5em; font-size: 110%;">
1. 

2. s___-i___________
     
3.
    
4.
    
5.
    
6.
    
7.
    
8.
    
9.
    
10.  

11.

12.
</div>
]]></instructions02>
<activity_contents><![CDATA[
rhetorical question / hook / quote
self-introduction
name of your company
target customer &amp; needs
brief description
main benefits
differences from competition
USP(s) (unique selling point)
your request / call for action
anticipated questions
promise
]]></activity_contents>
<key><![CDATA[
rhetorical question / hook / quote
self-introduction
name of the company
target customer &amp; needs
brief description
main benefits
differences from competition
USP(s) (unique selling point)
request
anticipated questions
promise  
]]></key>
</clog_activity>

<clog_activity>
<activity_id>1</activity_id>
<activity_title>Refining a pitch with AI</activity_title>
<session_date>20240620</session_date>
<hw_anchor>hw202406225</hw_anchor>
<activity_status>active</activity_status>
<activity_type>edit_ol_qa</activity_type>
<activity_type>prep_ol_qa</activity_type>
<activity_icon>pix/icons8-hand-with-pen-100_white.png</activity_icon>
<activity_lead_in>How can AI improve your pitch? Can it really generate new ideas, or only enhance language?</activity_lead_in>
<instructions><![CDATA[Compare different samples.
→ review questions &amp; suggested answers completed in class (qs 1 - 6)
→ complete question 7
<!--→ answer the questions
-->
Free VPN Chrome extension - Best VPN by uVPN
<a class="clog" target="about_blank" href="https://chromewebstore.google.com/detail/free-vpn-chrome-extension/jaoafpkngncfpfggjefnekilbkcpjdgp">https://chromewebstore.google.com/detail/free-vpn-chrome-extension/jaoafpkngncfpfggjefnekilbkcpjdgp</a>

ChatGPT 
→ check mistakes
→ rephrase &amp; improve language
<a class="clog" target="about_blank" href="https://chatgpt.com/">https://chatgpt.com/</a>

Chatsonic 
→ use suggested prompts to refine AI generated answers
e.g. make more engaging
<a class="clog" target="about_blank" href="https://writesonic.com/chat">https://writesonic.com/chat</a>

DeepL Write
→ copy-paste refined text from AI into DeepL Write for granular changes
e.g. double-click on individual words to find synonyms
<a class="clog" target="about_blank" href="https://www.deepl.com/en/write">https://www.deepl.com/en/write</a>
]]></instructions>
<!--<instructions02><![CDATA[ ]]></instructions02>-->
<instructions_demo><![CDATA[
<a class="clog" target="about_blank" href="https://docs.google.com/document/d/14OFyLEczQcIZu7XtzNxSkF85oUrxw7qwHkymfFBpruI/edit">https://docs.google.com/document/d/14OFyLEczQcIZu7XtzNxSkF85oUrxw7qwHkymfFBpruI/edit</a>

<div class="flex-container">
<div style="width: 30%;" contenteditable="true"><strong><img src="pix/icons8-meditation-100.png" width="35em" border="0" alt="icon"> Human made draft
(HMD)</strong>





<em>How many foreign entities strive to enter the Russian market? 
What obstacles are they likely to face?
Aren't you worried about launching a new soft skill product for the 1st time? 
These are just some of the questions I can help you answer

I have a 2-yr proven track record representing foreign learning solutions.
My legal entity has a proven two year track record, a licence and all the necessary processes in place. 

The name of the company is Skills First, which can be interpreted in different ways for different products. By using my legal entity, we can sell your product in Russia while keeping its original name. The name of the legal entity used to sign the contract does not matter. 

Do you really want to spend time on mastering a legal framework for launching your own business? Probably not, that's why I can help you with that…

Your strategic thinking and the impressive HR tool you've developed have always impressed me. The investment and effort you've put into creating such a remarkable product demonstrates your expertise and authority in the field. What you need now is meetings with prospective clients.

You have a great product and I have a legal entity that can facilitate our mutual success. To support our mutual growth, I propose to use my legal entity to facilitate the legalisation of your product in Russia. 

This approach will protect you from any financial and legal risks. We can use existing contracts for your product, eliminating the need for additional legal checks for prospective customers.

Unlike other platforms that charge 20% commission, I only take 3% of each invoice, which is less than the cost of hiring lawyers and accountants, obtaining a licence and keeping all the documents in order.

I really want to help you, I have already started the process of preparing clients for meetings with you and have promoted you as an exceptional professional.
You know and trust me, and I've proven my reliability with other colleagues over the past two years.

Can you call your partner to discuss my offer by the end of the week?

Why do you offer that?
What are the other products at your company that will be of poor quality and it will impact my product?

I've built a solid reputation with other colleagues over the past two years. We share common goals and values, which makes us a strong team. By joining forces, we can achieve greater success together.</em>
</div>
<div style="width: 30%; padding-left: 2em" contenteditable="true"><strong><img src="pix/icons8-chatgpt.svg" width="35em" border="0" alt="icons8-chatgpt.svg"> AI refined version 
(ARV)</strong>
Find more advanced expressions to paraphrase the following (i.e. the previous) sales pitch.

<em>How many foreign entities aspire to penetrate the Russian market? What challenges might they encounter? Are you apprehensive about launching a new soft skills product for the first time? These are some of the questions I can help you address.

I possess a proven two-year track record in representing foreign learning solutions. My company, Skills First, is fully licensed and equipped with the necessary processes and compliance measures to ensure smooth operations.

Skills First can be interpreted in various ways, adapting to different product needs. By leveraging my legal entity, we can introduce your product to the Russian market while retaining its original brand identity. The specific name of the legal entity used for contracts is inconsequential.

Do you really want to navigate the complexities of the legal framework for starting your own business? Probably not, which is where I come in... Your strategic vision and the impressive HR tool you've developed have always captivated me. The investment and dedication you've poured into creating such an outstanding product highlight your expertise and authority in the field. What you need now are meetings with potential clients.

You have a remarkable product, and I have a legal entity that can facilitate our mutual success. To foster our mutual growth, I propose utilizing my legal entity to legalize your product in Russia.

This approach will shield you from any financial and legal risks. We can utilize existing contracts for your product, thereby avoiding the need for additional legal checks for prospective customers.

Unlike other platforms that charge a 20% commission, I only take 3% of each invoice, which is significantly less than the cost of hiring lawyers and accountants, obtaining a license, and maintaining all necessary documentation.

I am genuinely eager to assist you. I have already initiated the process of preparing clients for meetings with you and have promoted you as an exceptional professional. You know and trust me, and my reliability has been proven with other colleagues over the past two years.

Are you ready to sell your solution through my legal entity?

Why do you offer this opportunity? What are the other products at your company that could negatively impact my product?

Over the past two years, I have built a solid reputation with other colleagues. We share common goals and values, making us a formidable team. By combining our strengths, we can achieve greater success together.
</em>
</div>
<div style="width: 30%; padding-left: 2em" contenteditable="true"><strong><img src="pix/icons8-chatgpt.svg" width="35em" border="0" alt="icons8-chatgpt.svg"> AI refined version #2
(ARV2)</strong>
Make the following (i.e. the previous) less formal but still business-oriented.
<!--<div style="width: 30%; padding-left: 2em" contenteditable="true"><strong><img src="pix/icons8-hand-with-pen-100.png" width="35em" border="0" alt="icon"> Human revised version 
(HRV)</strong>-->

<em>How many foreign companies want to break into the Russian market? What hurdles are they likely to face? Worried about launching a new soft skills product for the first time? These are some of the questions I can help you with.

I've got a proven two-year track record in representing foreign learning solutions. My company, Skills First, is fully licensed and has all the necessary processes in place for smooth operations.

Skills First can be adapted to different product needs. Using my legal entity, we can bring your product to the Russian market while keeping its original name. The specific name of the legal entity used for contracts doesn't matter.

Do you really want to deal with the legal complexities of starting your own business? Probably not, and that’s where I come in... Your strategic vision and the impressive HR tool you've developed have always impressed me. The investment and effort you've put into creating such an outstanding product show your expertise and authority in the field. What you need now are meetings with potential clients.

You have a great product, and I have a legal entity that can help us both succeed. To support our growth, I suggest using my legal entity to legalize your product in Russia.

This will protect you from any financial and legal risks. We can use existing contracts for your product, avoiding the need for additional legal checks for prospective customers.

Unlike other platforms that charge a 20% commission, I only take 3% of each invoice, which is much less than the cost of hiring lawyers and accountants, obtaining a license, and keeping all documents in order.

I’m really excited to help you. I’ve already started preparing clients for meetings with you and have promoted you as an exceptional professional. You know and trust me, and I've proven my reliability with other colleagues over the past two years.

Are you ready to sell your solution through my legal entity?

Why am I offering this? What other products at your company might impact my product?

Over the past two years, I've built a solid reputation with other colleagues. We share common goals and values, making us a strong team. By joining forces, we can achieve greater success together.</em>
</div>
</div>
]]></instructions_demo>
<!--<activity_options>stopwatch</activity_options> -->
<html5_video></html5_video>
<qas>
</qas>
<key>
</key>
<qa>
<qs><![CDATA[<img src="pix/icons8-chatgpt.svg" width="35em" border="0" alt="icons8-chatgpt.svg">
<em>Find more advanced expressions to paraphrase the following (i.e. the previous) sales pitch.</em>
→ what expressions are worth keeping/recycling in this first answer by AI (ARV)? 
]]>
</qs>
<ans><![CDATA[
✓ <em>equipped with the necessary processes and compliance measures </em>
= business collocation

✓ <em>introduce your product to the Russian market while retaining its original brand identity</em>
= persuasive argument

✓ <em>which is where I come in...</em>
= v.idiomatic
]]></ans>
<hint>compliance = practice of obeying rules or requests made by people in authority
</hint>
</qa>
<qa>
<qs><![CDATA[<img src="pix/icons8-chatgpt.svg" width="35em" border="0" alt="icons8-chatgpt.svg">
<em>Find more advanced expressions to paraphrase the following (i.e. the previous) sales pitch.</em>
→ what mistakes can you find in this first answer by AI (ARV)? 
]]>
</qs>
<ans><![CDATA[
〆too many Latin expressions with difficult pronunciation
e.g. <em>inconsequential, apprehensive</em>

〆<em>navigate the complexities of the legal framework</em>
= too sophisticated for spoken delivery
→ perhaps use when writing an e-mail

〆<em>Your strategic vision and the impressive HR tool you've developed have always captivated me.</em>
= too emphatic, reminiscent of flattering
(almost sycophancy!)

〆<em>thereby avoiding the need for additional legal checks</em>
= mixed of rather legal (<em>thereby</em>) &amp; neutral (<em>checks</em>) registers

〆<em>a formidable team</em>
= too emphatic
]]></ans>
<hint>flattering = saying nice things about sb/sth; making sb feel pleased and special
sycophancy = flattering obsequiousness, trying too hard to please sb, especially sb who is important
</hint>
</qa>
<qa>
<qs><![CDATA[<img src="pix/icons8-chatgpt.svg" width="35em" border="0" alt="icons8-chatgpt.svg">
<em>Find more advanced expressions to paraphrase the following (i.e. the previous) sales pitch.</em>
→ what narrative mistakes are present?
→ what better arguments could be included in the pitch?
]]>
</qs>
<ans><![CDATA[
〆<em>Your strategic vision and the impressive HR tool you've developed have always captivated me.</em>
→ replace <em>me</em> with <em>my team</em>
= social proof (cf R.Cialdini's principles of persuasion)

〆<em>You know and trust me, and my reliability has been proven with other colleagues over the past two years.</em>
→ doesn't add value?

〆<em>Are you ready to sell your solution through my legal entity?</em>
= different from original version &amp; weaker because isn't specific enough
→ keep <em>Can you call your partner to discuss my offer by the end of the week?</em>

〆<em>We share common goals and values, making us a formidable team. By combining our strengths, we can achieve greater success together.</em>
= rather cliche
→ think of something more original for a stronger ending

✓|〆consider replacing rhetorical questions in the introduction with anecdote from meeting business competitors who find this niche unprofitable
]]></ans>
<hint>
</hint>
</qa>
<qa>
<qs><![CDATA[What prompts should you use to improve the generated text from ARV?
]]>
</qs>
<ans><![CDATA[
✓ make less emphatic
✓ use more plain English and business English
✓ make the following (i.e. the previous) less formal but still business-oriented
(...)
]]></ans>
<hint>
</hint>
</qa>
<qa>
<qs><![CDATA[<img src="pix/icons8-chatgpt.svg" width="35em" border="0" alt="icons8-chatgpt.svg">
<em>Make the following (i.e. the previous) less formal but still business-oriented.</em> 
→ what mistakes can you find in this 2nd answer by AI (ARV2)? 
→ has rephrasing the prompt help avoid the mistakes from ARV? 
]]></qs>
<ans><![CDATA[
〆<em>I've got a proven two-year track record</em>
= rather spoken/informal
→ prefer <em>I have</em> HMD

〆<em>I’m really excited to help you</em>
= a little to emphatic
→ use <em>I really want to help you</em> HMD
]]></ans>
<hint>
</hint>
</qa>
<qa>
<qs><![CDATA[<img src="pix/icons8-chatgpt.svg" width="35em" border="0" alt="icons8-chatgpt.svg">
<em>Make the following (i.e. the previous) less formal but still business-oriented.</em> 
→ what expressions are worth keeping/recycling in this 2nd answer by AI (ARV2)? 
]]></qs>
<ans><![CDATA[
✓|〆 similar introduction paragraph
→ consider HMD / ARV2

✓ <em>How many foreign companies want to break into the Russian market?</em>
to break into = to succeed in beginning; to force an entrance into
→ suggests a more practical &amp; physical approach than HMD / ARV

✓ <em>has all the necessary processes in place for smooth operations</em>
= less formal than <em>equipped with</em> (ARV)
→ consider ARV / ARV2

✓ <em>Do you really want to deal with the legal complexities of starting your own business?</em>
= better than HMD / ARV

✓ <em>and that’s where I come in...</em>
→ consider ARV / ARV2

✓ <em>The investment and effort you've put into creating such an outstanding product show your expertise and authority in the field.</em>
= more neutral register, less flattering than ARV
]]></ans>
<hint>
</hint>
</qa>
<qa>
<qs><![CDATA[Can prompting further really improve the pitch? or should you first address narrative mistakes?
]]>
</qs>
<ans><![CDATA[
todo (improve narrative mistakes)

〆<em>Your strategic vision and the impressive HR tool you've developed have always captivated me.</em>
→ replace <em>me</em> with <em>my team</em>
= social proof (cf R.Cialdini's principles of persuasion)

〆<em>You know and trust me, and my reliability has been proven with other colleagues over the past two years.</em>
→ doesn't add value?

〆<em>Are you ready to sell your solution through my legal entity?</em>
= different from original version &amp; weaker because isn't specific enough
→ keep <em>Can you call your partner to discuss my offer by the end of the week?</em>

〆<em>We share common goals and values, making us a formidable team. By combining our strengths, we can achieve greater success together.</em>
= rather cliche
→ think of something more original for a stronger ending

✓|〆consider replacing rhetorical questions in the introduction with anecdote from meeting business competitors who find this niche unprofitable
]]></ans>
<hint>
</hint>
</qa>
</clog_activity>

<clog_activity>
<activity_id>3</activity_id>
<activity_icon>pix/icons8-dictionary-100_white.png</activity_icon>
<activity_title>Understanding registers thanks to AI support</activity_title>
<functional_language>Use of various registers in writing and copy-writing</functional_language>
<session_date>20240620</session_date>
<hw_anchor>hw20240625_n2</hw_anchor> 
<activity_status>active</activity_status>
<activity_status>wip</activity_status>
<activity_type>xml_multi_dd_row</activity_type>
<activity_lead_in>Are you able to distinguish one register from another? How can this skill help you refine prompts for AI text generation?</activity_lead_in>
<instructions><![CDATA[
→ study the excerpts &amp; explain why they are inappropriate
→ match the excerpts with a prompt to improve them
→ run your prompt and excerpts in AI to check
Chatsonic 
<a class="clog" target="about_blank" href="https://writesonic.com/chat">https://writesonic.com/chat</a>
ChatGPT 
<a class="clog" target="about_blank" href="https://chatgpt.com/">https://chatgpt.com/</a>
→ copy-paste AI refined text into DeepL Write for granular changes
e.g. double-click on individual words to find synonyms
DeepL Write
<a class="clog" target="about_blank" href="https://www.deepl.com/en/write">https://www.deepl.com/en/write</a>
]]></instructions>
<!--<instructions_demo><![CDATA[
]]></instructions_demo>  -->
<!--<instructions02><![CDATA[
]]></instructions02> -->
<column_width_percentage>17</column_width_percentage>
<column_height_em>6</column_height_em>
<column_float>left</column_float>
<targets><![CDATA[
<strong>Redundancy announcement</strong><br />I trust this correspondence finds you well. It is with a solemn sense of duty that I write to inform you of a significant organizational decision. Regrettably, due to the current economic situation, it has become necessary to implement workforce changes within our esteemed company.<br />Effective from next week, it is with deep regret that I announce your redundancy. This decision was reached after careful consideration of various factors impacting the organization's operational requirements and strategic objectives.
<strong>Invitation for dinner</strong><br />Hope you're doing well! I wanted to reach out and see if you're up for grabbing dinner together after the conference wraps up tomorrow. I figure it'll be a nice way to unwind and chat about everything we've learned throughout the day.<br />I heard about this great Italian place just a few blocks from the conference venue that I've been dying to try out. What do you think? If Italian isn't your thing, we can definitely explore other options too!<br />Let me know if you're interested, and if you have any dietary preferences or restrictions. Looking forward to catching up outside of the conference setting!
<strong>Invitation to a workshop in sales</strong><br />It is with great enthusiasm that I extend to you an invitation to participate in a unique and highly esteemed sales training programme.<br />Given the exceptional nature of this training opportunity, participation is limited to a select group of individuals who have demonstrated exceptional dedication, performance, and potential within our sales team. Your inclusion in this esteemed cohort is a testament to your exemplary contributions and commitment to excellence within our organization.<br />Thank you for your attention to this matter, and I eagerly anticipate your positive response and enthusiastic participation in this transformative training opportunity.
<strong>Apologies for missing a meeting</strong><br />I am writing to extend my apologies for my absence at the recent weekly meeting. It appears that I failed to attend as scheduled, and for this oversight, I offer my sincerest regrets.<br />Please accept my apologies for any inconvenience or disruption my absence may have caused to the proceedings of the meeting. I recognize the value of collective collaboration and communication within our team and acknowledge the importance of my active participation in these forums.<br />Moving forward, I will take necessary measures to ensure that such oversights do not recur, and I will prioritize my commitments to team engagements with the utmost diligence.<br />Once again, I apologize for any inconvenience caused and appreciate your understanding in this matter.<br />Yours sincerely
<strong>Post in social media about promotion</strong><br />With unparalleled elation and boundless gratitude, I stand before you today to share the most exhilarating news of my professional journey thus far! 🚀🌠<br />It is with profound joy that I announce my promotion to chief supervisor within the esteemed ranks of our company! 🎉💼✨<br />This elevation represents far more than a mere change in title; it embodies the culmination of relentless dedication, unwavering commitment, and unyielding passion in service of our shared mission and vision. 🌟💪
]]></targets>
<js_droppables>
1;2
3
4;5
6
7;8;9;10
</js_droppables>
<activity_contents><![CDATA[
Make less formal<br />the following excerpt
Show more empathy<br />in the following excerpt
Make less informal, more neutral, and use fewer phrasal verbs<br />in the following excerpt
Make more engaging<br />the following excerpt
Use language for upper intermediate readers<br />in the following excerpt
Make more informal but remain polite<br />in the following excerpt
Make less emphatic<br />the following excerpt
Emphasise achievements<br />in the following excerpt
Emphasise examples<br />in the following excerpt
Use bullet points for a slide<br />with the following excerpt
]]></activity_contents>
<!--
Make less emphatic<br />the following excerpt 
-->
<key><![CDATA[
<!--
<strong>Redundancy announcement?</strong>
Write a very formal letter saying your staff member has been made redundant

<strong>Invitation for dinner</strong>
Write an informal e-mail to invite a colleague for dinner after a day at the conference

<strong>Invitation to a workshop in sales</strong>
Write a very formal letter to invite staff members to attend a unique &amp; very expensive training in sales

<strong>Apologies for missing a meeting</strong>
Write a cold, reserved, unfriendly letter of apology for forgetting to attend a weekly meeting with colleagues

<strong>Post in social media about promotion</strong>
Write an emphatic, unduly grand post to announce you have been promoted
-->
]]></key>
</clog_activity>

</clog_support_material>

<clog_expressions>
to aspire = to have a strong desire to achieve or to become sth; стремиться
to penetrate = to succeed in entering or joining an organization, a group, etc. especially when this is difficult to do
to encounter = to meet; to experience sth, especially sth unpleasant or difficult, while you are trying to do sth else
apprehensive /ˌæprɪˈhensɪv/ = worried or frightened that sth unpleasant may happen
to possess /pəˈzes/ = (formal) to have or own sth
compliance = practice of obeying rules or requests made by people in authority; соответствие деятельности 
measure = official action that is done in order to achieve a particular aim; 
to leverage = to use something that you already have in order to achieve something new or better
inconsequential /ɪnˌkɔnsɪˈkwenʃəl/ = not important or worth considering, trivial, without having meaningful consequences
complexity = state of being formed of many parts; the state of being difficult to understand; features of a problem or situation that are difficult to understand
to captivate /ˈkæptɪveɪt/ = to keep sb's close attention by being extremely interesting, attractive, etc; to fascinate
to pour /pɔ:/ = to make a liquid or other substance flow from a container in a continuous stream; to provide a large amount of money for sth
to foster = to encourage sth to develop
</clog_expressions>

<clog_deco><![CDATA[
]]></clog_deco>
<clog_pig>
interpreted /,in'tə:prətəd/
</clog_pig>
</clog_session>



<clog_session>
<clog_session_number></clog_session_number>
<clog_session_date>20240618</clog_session_date>
<clog_session_date_cancelled></clog_session_date_cancelled>
<clog_session_date_rescheduled></clog_session_date_rescheduled>
<clog_session_time>09:00-10:00</clog_session_time>
<clog_session_ach>1.5</clog_session_ach>
<clog_session_rate></clog_session_rate>
<clog_session_credit></clog_session_credit>
<clog_session_credit_date></clog_session_credit_date>
<clog_session_balance></clog_session_balance>
<clog_session_status>active</clog_session_status>
<clog_session_print></clog_session_print>
<clog_session_title>Quarterly test feedback</clog_session_title>
<clog_session_hw><![CDATA[

<img src="pix/icons8-quiz-100.png" width="35em" border="0" alt="quarterly test"> Complete quarterly test
〆no dictionaries
〆no language notes
→ complete as h/w by Friday 20240621
→ time recommended: 60min
<a class="clog" target="about_blank" href="http://www.ictnle.com/pg.php?content=sbook_plugins/xml_load_quarterly_test_on_line.inc&test_ref=quarterly_test_nagapova_20240613.xml">Quarterly test (on-line version)</a>


<img src="pix/zoom_meeting.png" width="35em" border="0" alt="zoom_meeting.png"> Zoom meeting details
N.Agapova - Duncan Potter's Zoom Meeting
Meeting ID: <strong>778 8375 2771</strong>
<strong>Passcode: X08PSD</strong>  
<a class="clog" target="about_blank" href="https://us04web.zoom.us/j/77883752771?pwd=gDrQ4obsDHQf74vaKy6aPzxoBkqEVD.1">https://us04web.zoom.us/j/77883752771?pwd=gDrQ4obsDHQf74vaKy6aPzxoBkqEVD.1</a>
]]></clog_session_hw>
<clog_session_hw_activity>
<activity>
<activity_id>2</activity_id>
<activity_title>Writing a pitch with AI</activity_title>
<session_date>20240613</session_date>
<hw_anchor>hw20240618</hw_anchor>
<activity_icon>pix/icons8-collaboration-100_white.png</activity_icon>
<instructions><![CDATA[ 
→ place the stages in the correct order
(check your answers with the key)
→ draft a pitch 
(choose any product or service relevant to your needs)
→ improve your draft with AI
→ paste your pitch in a googledoc
(share url for collaborative editing)
]]></instructions>
</activity>
</clog_session_hw_activity>
<clog_session_hw_url>
<text></text>
<url></url>
</clog_session_hw_url>
<clog_session_hw_url>
<text></text>
<url></url>
</clog_session_hw_url>
<clog_session_hw_url>
<text></text>
<url></url>
</clog_session_hw_url>
<clog_session_hw_url>
<text></text>
<url></url>
</clog_session_hw_url>
<clog_session_hw_review>
<list_of_reviews></list_of_reviews>
</clog_session_hw_review>
<clog_incl></clog_incl>
<clog_sbook_ref_incl>
<clog_sbook_ref></clog_sbook_ref>
<clog_sbook_ref_selection></clog_sbook_ref_selection>
<clog_sbook_ref_selection></clog_sbook_ref_selection>
<clog_sbook_ref_selection></clog_sbook_ref_selection>
</clog_sbook_ref_incl>
<clog_session_warmer></clog_session_warmer>

<clog_session_flipped_lessons_contents>
<list_of_ref></list_of_ref>
</clog_session_flipped_lessons_contents>

<clog_support_material>
<clog_book_title></clog_book_title>
<clog_book_level></clog_book_level>
<clog_book_unit></clog_book_unit>
<grammar></grammar>
<vocab></vocab>
<functional_language></functional_language>
<practical_skills></practical_skills>
<business_case></business_case>

<clog_activity>
<activity_id>quarterly_test_nagapova_20240613.xml</activity_id>
<activity_title>Quarterly test (logs)</activity_title>
<activity_status>active</activity_status>
<activity_status>wip</activity_status>
<activity_type>quarterly_test_logs</activity_type>
<sbook_test_logs>test_log_NatalyaAgapova_20240615_1559_quarterly_test_nagapova_20240613.xml</sbook_test_logs>
</clog_activity>

</clog_support_material>

<clog_expressions>
</clog_expressions>

<clog_deco><![CDATA[
This is the result <strike>what</strike> <strong>that</strong> we can have at work
]]></clog_deco>
<clog_pig>
</clog_pig>
</clog_session>



<clog_session>
<clog_session_number></clog_session_number>
<clog_session_date>20240613</clog_session_date>
<clog_session_date_cancelled></clog_session_date_cancelled>
<clog_session_date_rescheduled></clog_session_date_rescheduled>
<clog_session_time>09:00-10:00</clog_session_time>
<clog_session_ach>1.5</clog_session_ach>
<clog_session_rate></clog_session_rate>
<clog_session_credit></clog_session_credit>
<clog_session_credit_date></clog_session_credit_date>
<clog_session_balance></clog_session_balance>
<clog_session_status>active</clog_session_status>
<clog_session_print></clog_session_print>
<clog_session_title>How to use the structure of an elevator pitch for presentations</clog_session_title>
<clog_session_hw><![CDATA[

<img src="pix/icons8-quiz-100.png" width="35em" border="0" alt="quarterly test"> Complete quarterly test
〆no dictionaries
〆no language notes
→ complete as h/w by Friday 20240621
→ time recommended: 60min
<a class="clog" target="about_blank" href="http://www.ictnle.com/pg.php?content=sbook_plugins/xml_load_quarterly_test_on_line.inc&test_ref=quarterly_test_nagapova_20240613.xml">Quarterly test (on-line version)</a>


<img src="pix/zoom_meeting.png" width="35em" border="0" alt="zoom_meeting.png"> Zoom meeting details
N.Agapova - Duncan Potter's Zoom Meeting
Meeting ID: <strong>778 8375 2771</strong>
<strong>Passcode: X08PSD</strong>  
<a class="clog" target="about_blank" href="https://us04web.zoom.us/j/77883752771?pwd=gDrQ4obsDHQf74vaKy6aPzxoBkqEVD.1">https://us04web.zoom.us/j/77883752771?pwd=gDrQ4obsDHQf74vaKy6aPzxoBkqEVD.1</a>
]]></clog_session_hw>
<clog_session_hw_activity>
<activity>
<activity_id>2</activity_id>
<activity_title>Structure of a pitch</activity_title>
<functional_language>Structure of a pitch</functional_language>
<session_date>20240611</session_date>
<hw_anchor>hw20240613</hw_anchor>
<activity_icon>pix/icons8-collaboration-100_white.png</activity_icon>
<instructions><![CDATA[ 
→ place the stages in the correct order
(check your answers with the key)
→ draft a pitch 
(choose any product or service relevant to your needs)
→ improve your draft with AI
→ paste your pitch in a googledoc
(share url for collaborative editing)
]]></instructions>
</activity>
</clog_session_hw_activity>
<clog_session_hw_url>
<text></text>
<url></url>
</clog_session_hw_url>
<clog_session_hw_url>
<text></text>
<url></url>
</clog_session_hw_url>
<clog_session_hw_url>
<text></text>
<url></url>
</clog_session_hw_url>
<clog_session_hw_url>
<text></text>
<url></url>
</clog_session_hw_url>
<clog_session_hw_review>
<list_of_reviews></list_of_reviews>
</clog_session_hw_review>
<clog_incl></clog_incl>
<clog_sbook_ref_incl>
<clog_sbook_ref></clog_sbook_ref>
<clog_sbook_ref_selection></clog_sbook_ref_selection>
<clog_sbook_ref_selection></clog_sbook_ref_selection>
<clog_sbook_ref_selection></clog_sbook_ref_selection>
</clog_sbook_ref_incl>
<clog_session_warmer></clog_session_warmer>

<clog_session_flipped_lessons_contents>
<list_of_ref></list_of_ref>
</clog_session_flipped_lessons_contents>

<clog_support_material>
<clog_book_title></clog_book_title>
<clog_book_level></clog_book_level>
<clog_book_unit></clog_book_unit>
<grammar></grammar>
<vocab></vocab>
<functional_language></functional_language>
<practical_skills></practical_skills>
<business_case></business_case>

<clog_activity>
<activity_id>2</activity_id>
<activity_title>Preparing for a sales meeting</activity_title>
<session_date></session_date>
<hw_anchor></hw_anchor>
<activity_status>wip</activity_status>
<activity_status>active</activity_status>
<activity_type>prep_ol_qa</activity_type>
<activity_type>edit_ol_qa</activity_type>
<activity_icon>pix/icons8-collaboration-100_white.png</activity_icon>
<activity_lead_in></activity_lead_in>
<instructions><![CDATA[Answer the questions.]]></instructions>
<!--<instructions02><![CDATA[ ]]></instructions02>
<instructions_demo><![CDATA[ ]]></instructions_demo>
<activity_options>stopwatch</activity_options> -->
<html5_video></html5_video>
<qas>
</qas>
<key>
</key>
<qa>
<qs>Can you describe your offer in 1-2min?</qs>
<ans></ans>
<hint>
</hint>
</qa>
<qa>
<qs>What are your USP?
</qs>
<ans>
</ans>
<hint>USP = unique selling point
</hint>
</qa>
</clog_activity>

</clog_support_material>

<clog_support_material>
<clog_book_title>PTEC - Presentation Techniques under the Eye of the Camera</clog_book_title>
<clog_book_level></clog_book_level>
<clog_book_unit></clog_book_unit>
<grammar></grammar>
<vocab></vocab>
<functional_language></functional_language>
<practical_skills></practical_skills>
<business_case></business_case>

<!-- skip w/ NA -->
<clog_activity>
<activity_id>1</activity_id>
<activity_title>Presentation analysis - introduction</activity_title>
<session_date>20230125</session_date>
<hw_anchor>hw20230201</hw_anchor>
<activity_status>wip</activity_status>
<activity_status>active</activity_status>
<activity_type>edit_ol_qa</activity_type>
<activity_type>prep_ol_qa</activity_type>
<activity_icon>pix/icons8-collaboration-100_white.png</activity_icon>
<instructions><![CDATA[Watch the video. Answer the questions. 

<img src="pix/icons8-movie-100.png" width="35em" border="0" alt="video"> Steve Jobs introduces iPhone in 2007
<a class="clog" target="about_blank" href="https://www.youtube.com/watch?v=MnrJzXM7a6o">https://www.youtube.com/watch?v=MnrJzXM7a6o</a>
<!--
Nokia N800 Internet Tablet (2007)
<a class="clog" target="about_blank" href="https://www.youtube.com/watch?v=ouWedBxyces">https://www.youtube.com/watch?v=ouWedBxyces</a> -->
]]></instructions>
<!--<instructions02><![CDATA[
]]></instructions02>
<instructions_demo><![CDATA[ ]]></instructions_demo> -->
<qas>
</qas>
<key>
</key>
<qa>
<qs>What are the positive aspects of this pitch? 
</qs>
<ans>✓ narrative based on explaining where you come from, where you are now, and where you are going to
✓ pace (rather slow, incl. occasional tripling)
✓ surprises ← building rapport
✓ humour (a finger is technologically better than a stylus...)
✓ visuals (simple, not overloaded with tables &amp; data)
✓ convincing argumentation &amp; simple concept
✓ matches target audience
</ans>
<hint>
</hint>
</qa>
<qa>
<qs>What areas need to be improved?</qs>
<ans>〆neglected, ignored or scorned on previous technological achievements 
〆possibly unfair comparisons with the competition
(illegal form of advertising in some countries)
〆no defaults mentioned
〆no price quoted
</ans>
<hint>to scorn = to feel or show that you think sb/sth is stupid and you do not respect them or it</hint>
</qa>
<qa>
<qs>Was the presentation successful? Would you invest money in this project?</qs>
<ans>✓ designed to whet the appetite of fans rather than convince of cutting edge technologies implemented</ans>
<hint>to whet the appetite = to increase your desire for or interest in sth</hint>
</qa>
</clog_activity>

<clog_activity>
<activity_id>1</activity_id>
<activity_title>Lead in</activity_title>
<functional_language>Why use elevator pitching techniques in presentations</functional_language>
<hw_anchor></hw_anchor>
<activity_status>active</activity_status>
<activity_status>wip</activity_status>
<activity_type>edit_ol_qa</activity_type>
<activity_icon>pix/icons8-collaboration-100_white.png</activity_icon>
<instructions>Answer the following questions.</instructions>
<instructions02><![CDATA[
<div align="center" class="zoom_1_2"><img src="pix/adult-board-meeting-boardroom-1181304.jpg" width="90%" alt="visual"></div>
    
Imagine you are in this conference room. How do you make people listen to you?
]]></instructions02>
<!--<instructions_demo><![CDATA[ ]]></instructions_demo> -->
<qas>
</qas>
<key>
</key>
<qa>
<qs>Can you be efficient at work without public speaking skills?
</qs>
<ans>✓ presentation skills are considered as hygiene factors
→ a good manager must be able to communicate
〆not knowing how to speak to a wider audience may soon become a handicap
</ans>
<hint>handicap = something that makes it difficult for sb to do sth</hint>
</qa>
<qa>
<qs>What do you worry about when delivering a presentation?
</qs>
<ans>〆making a good enough first impression
〆lacking charisma
〆information overload
= lacking methodology
〆lacking rehearsal &amp; feedback
〆working after hours &amp; burning out
〆stage fright
≠ preparing the presentation and not the presenter
</ans>
<hint>stage fright = nervous feelings felt by performers before they appear in front of an audience
rehearsal = time that is spent practising a play or piece of music in preparation for a public performance
</hint>
</qa>
<qa>
<qs>After much training in presentations, you may feel effective, but are you efficient?</qs>
<ans><![CDATA[The difference between effectiveness and efficiency can be summed up shortly, sweetly and succinctly:
<em>Being effective is about doing the right things, while being efficient is about doing things right. </em>
<a class="clog" target="about_blank" href="https://www.insightsquared.com/blog/effectiveness-vs-efficiency-whats-the-difference/#:~:text=Effective%20(adj.),Efficient%20(adj.)&text=The%20difference%20between%20effectiveness%20and%20efficiency%20can%20be%20summed%20up,is%20about%20doing%20things%20right">https://www.insightsquared.com/blog/effectiveness-vs-efficiency-whats-the-difference/#:~:text=Effective%20(adj.),Efficient%20(adj.)&text=The%20difference%20between%20effectiveness%20and%20efficiency%20can%20be%20summed%20up,is%20about%20doing%20things%20right</a>

↔ is being effective enough in today's corporate environments?
→ you feel efficient in giving presentations if you do it regularly
]]></ans>
<hint>effective = adequate to accomplish a purpose; producing the intended or expected result
efficient = performing or functioning in the best possible manner with the least waste of time and effort
</hint>
</qa>

<qa>
<qs>You have a bright idea but you need money. You meet a CEO in the lift of a business centre. How do you ask for his/her financial support?
</qs>
<ans><![CDATA[✓ make an elevator pitch

Language note:
elevator ← American English
elevator pitch = collocation

lift ← British English
〆 <strike>lift</strike> pitch ≠ collocation
]]></ans>
<hint>elevator pitch = 10-second to 1-minute talk or arguments used by a person trying to persuade people, usually business angels or venture capitalists, to invest in a business project</hint>
</qa>
<qa>
<qs>What are the differences between an elevator or sales pitch and a presentation?
</qs>
<ans>✓ timing
✓ contents
✓ more active body language
✓ few or no visuals
→ convincing rather than reporting
</ans>
<hint>
</hint>
</qa>
<qa>
<qs>How can elevator and sales pitch techniques help improve your presentations?
</qs>
<ans><![CDATA[✓ use elevator pitch strategies to catch audience interest
✓ use sales people language (e.g. with metaphors about sports) to win an audience
✓ shorten delivery to have more impact
✓ engage your audience by <strong>forcing them to accept or disagree </strong> with your argumentation
(...)
→ be <strong>convincing</strong> rather than just descriptive

<div align="center"><img src="pix/action-athletes-competition-73763.jpg" width="90%" alt="visual"></div>
  <em>Imagine you are the player in red on the left. How will you score against that team of friendly-looking rugby players in blue on the right?</em>
]]></ans>
<hint>
</hint>
</qa>
</clog_activity>

<clog_activity>
<activity_id>2</activity_id>
<activity_title>Writing a pitch with AI</activity_title>
<functional_language>Structure of a pitch</functional_language>
<session_date>20240613</session_date>
<hw_anchor>hw20240618</hw_anchor>
<activity_icon>pix/icons8-collaboration-100_white.png</activity_icon>
<activity_status>active</activity_status>
<activity_type>deck_shuffled_lines_halign</activity_type>
<activity_type>prep_deck_shuffled_lines_halign</activity_type>
<activity_lead_in>Imagine you want to sell a new service. What do you start with? How do you end your presentation? How can AI help you?
</activity_lead_in>
<instructions><![CDATA[ 
→ place the stages in the correct order
(check your answers with the key)
→ draft a pitch 
(choose any product or service relevant to your needs)
→ improve your draft with AI
→ paste your pitch in a googledoc
(share url for collaborative editing)
]]></instructions>
<instructions_demo><![CDATA[
rhetorical question / hook / quote
<em>How many foreign entities strive to enter the Russian market? 
What obstacles are they likely to face?
Aren't you worried about launching a new soft skill product for the 1st time? 
These are just some of the questions I can help you answer</em>

self-introduction
<em>I have a 2-yr proven track record representing foreign learning solutions</em>

(...)

target customer &amp; needs
<em>Do you really want to spend time on mastering a legal framework for launching your own business? Probably not, that's why I can help you with that...</em>

(...)

differences from competition
<em>Unlike other platforms which charge 20% commission, I will...</em>
]]></instructions_demo> 

<instructions02><![CDATA[<div contenteditable="true" style="background-color: #cdcdcd; border: dotted 1px; width: 80%; padding-left: 0.5em; font-size: 110%;">
1. 

2. s___-i___________
     
3.
    
4.
    
5.
    
6.
    
7.
    
8.
    
9.
    
10.  

11.

12.
</div>
]]></instructions02>
<activity_contents><![CDATA[
rhetorical question / hook / quote
self-introduction
name of your company
target customer &amp; needs
brief description
main benefits
differences from competition
USP(s) (unique selling point)
your request / call for action
anticipated questions
promise
]]></activity_contents>
<key><![CDATA[
rhetorical question / hook / quote
self-introduction
name of the company
target customer &amp; needs
brief description
main benefits
differences from competition
USP(s) (unique selling point)
request
anticipated questions
promise  
]]></key>
</clog_activity>

</clog_support_material>
<!--
to whet the appetite = to increase your desire for or interest in sth
to scorn = to feel or show that you think sb/sth is stupid and you do not respect them or it
-->
<clog_expressions>
elevator pitch = 10-second to 1-minute talk or arguments used by a person trying to persuade people, usually business angels or venture capitalists, to invest in a business project
to pitch to someone = to aim an idea or product at someone, to promote by means of an argument and demonstration

essence = most important quality or feature of sth, that makes it what it is; сущность; существо
</clog_expressions>

<clog_deco><![CDATA[
People will trust more <strike>to</strike> this message
He doesn't see <strike>him</strike> <strong>himself</strong> as a foreigner
]]></clog_deco>
<clog_pig>
</clog_pig>
</clog_session>



<clog_session>
<clog_session_number></clog_session_number>
<clog_session_date>20240611</clog_session_date>
<clog_session_date_cancelled></clog_session_date_cancelled>
<clog_session_date_rescheduled></clog_session_date_rescheduled>
<clog_session_time>09:00-10:00</clog_session_time>
<clog_session_ach>1.5</clog_session_ach>
<clog_session_rate></clog_session_rate>
<clog_session_credit></clog_session_credit>
<clog_session_credit_date></clog_session_credit_date>
<clog_session_balance></clog_session_balance>
<clog_session_status>active</clog_session_status>
<clog_session_print></clog_session_print>
<clog_session_title>Drafting a pitch for partnership with Cialdini's principles of persuasion (2/2)</clog_session_title>
<clog_session_hw><![CDATA[
<img src="pix/zoom_meeting.png" width="35em" border="0" alt="zoom_meeting.png"> Zoom meeting details
N.Agapova - Duncan Potter's Zoom Meeting
Meeting ID: <strong>778 8375 2771</strong>
<strong>Passcode: X08PSD</strong>  
<a class="clog" target="about_blank" href="https://us04web.zoom.us/j/77883752771?pwd=gDrQ4obsDHQf74vaKy6aPzxoBkqEVD.1">https://us04web.zoom.us/j/77883752771?pwd=gDrQ4obsDHQf74vaKy6aPzxoBkqEVD.1</a>
]]></clog_session_hw>
<clog_session_hw_activity>
<activity>
<activity_id>2</activity_id>
<activity_title>Drafting a pitch for partnership</activity_title>
<session_date>20240606</session_date>
<hw_anchor>hw20240611</hw_anchor>
<activity_icon>pix/icons8-hand-with-pen-100_white.png</activity_icon>
<instructions><![CDATA[Compare the samples.
→ answer the questions
→ refine your answers with AI and DeepL
→ improve your pitch in the googledoc
<a class="clog" target="about_blank" href="https://docs.google.com/document/d/14OFyLEczQcIZu7XtzNxSkF85oUrxw7qwHkymfFBpruI/edit?usp=sharing">https://docs.google.com/document/d/14OFyLEczQcIZu7XtzNxSkF85oUrxw7qwHkymfFBpruI/edit?usp=sharing</a>

Free VPN Chrome extension - Best VPN by uVPN
<a class="clog" target="about_blank" href="https://chromewebstore.google.com/detail/free-vpn-chrome-extension/jaoafpkngncfpfggjefnekilbkcpjdgp">https://chromewebstore.google.com/detail/free-vpn-chrome-extension/jaoafpkngncfpfggjefnekilbkcpjdgp</a>

ChatGPT 
→ check mistakes
→ rephrase &amp; improve language
<a class="clog" target="about_blank" href="https://chatgpt.com/">https://chatgpt.com/</a>

Chatsonic 
→ use suggested prompts to refine AI generated answers
e.g. make more engaging
<a class="clog" target="about_blank" href="https://writesonic.com/chat">https://writesonic.com/chat</a>

DeepL Write
→ copy-paste refined text from AI into DeepL Write for granular changes
e.g. double-click on individual words to find synonyms
<a class="clog" target="about_blank" href="https://www.deepl.com/en/write">https://www.deepl.com/en/write</a>
]]></instructions>
</activity>
</clog_session_hw_activity>
<clog_session_hw_url>
<text></text>
<url></url>
</clog_session_hw_url>
<clog_session_hw_url>
<text></text>
<url></url>
</clog_session_hw_url>
<clog_session_hw_url>
<text></text>
<url></url>
</clog_session_hw_url>
<clog_session_hw_url>
<text></text>
<url></url>
</clog_session_hw_url>
<clog_session_hw_review>
<list_of_reviews></list_of_reviews>
</clog_session_hw_review>
<clog_incl></clog_incl>
<clog_sbook_ref_incl>
<clog_sbook_ref></clog_sbook_ref>
<clog_sbook_ref_selection></clog_sbook_ref_selection>
<clog_sbook_ref_selection></clog_sbook_ref_selection>
<clog_sbook_ref_selection></clog_sbook_ref_selection>
</clog_sbook_ref_incl>
<clog_session_warmer></clog_session_warmer>

<clog_session_flipped_lessons_contents>
<list_of_ref></list_of_ref>
</clog_session_flipped_lessons_contents>

<clog_support_material>
<clog_book_title></clog_book_title>
<clog_book_level></clog_book_level>
<clog_book_unit></clog_book_unit>
<grammar></grammar>
<vocab></vocab>
<functional_language></functional_language>
<practical_skills></practical_skills>
<business_case></business_case>

<clog_activity>
<activity_id>2</activity_id>
<activity_title>Drafting a pitch for partnership</activity_title>
<session_date>20240606</session_date>
<hw_anchor>hw20240611</hw_anchor>
<activity_status>active</activity_status>
<activity_status>wip</activity_status>
<activity_type>edit_ol_qa</activity_type>
<activity_type>prep_ol_qa</activity_type>
<activity_icon>pix/icons8-hand-with-pen-100_white.png</activity_icon>
<activity_lead_in>How would you convince a potential business partner to work with you?</activity_lead_in>
<instructions><![CDATA[Compare the samples.
→ answer the questions
→ refine your answers with AI and DeepL
→ improve your pitch in the googledoc
<a class="clog" target="about_blank" href="https://docs.google.com/document/d/14OFyLEczQcIZu7XtzNxSkF85oUrxw7qwHkymfFBpruI/edit?usp=sharing">https://docs.google.com/document/d/14OFyLEczQcIZu7XtzNxSkF85oUrxw7qwHkymfFBpruI/edit?usp=sharing</a>

Free VPN Chrome extension - Best VPN by uVPN
<a class="clog" target="about_blank" href="https://chromewebstore.google.com/detail/free-vpn-chrome-extension/jaoafpkngncfpfggjefnekilbkcpjdgp">https://chromewebstore.google.com/detail/free-vpn-chrome-extension/jaoafpkngncfpfggjefnekilbkcpjdgp</a>

ChatGPT 
→ check mistakes
→ rephrase &amp; improve language
<a class="clog" target="about_blank" href="https://chatgpt.com/">https://chatgpt.com/</a>

Chatsonic 
→ use suggested prompts to refine AI generated answers
e.g. make more engaging
<a class="clog" target="about_blank" href="https://writesonic.com/chat">https://writesonic.com/chat</a>

DeepL Write
→ copy-paste refined text from AI into DeepL Write for granular changes
e.g. double-click on individual words to find synonyms
<a class="clog" target="about_blank" href="https://www.deepl.com/en/write">https://www.deepl.com/en/write</a>
]]></instructions>
<!--<instructions02><![CDATA[ ]]></instructions02>-->
<instructions_demo><![CDATA[

<div class="flex-container">
<div style="width: 47%;" contenteditable="true"><strong><img src="pix/icons8-hand-with-pen-100.png" width="35em" border="0" alt="icon"> Human made draft (HMD)
</strong>
see initial corrections below
<a class="clog" target="about_blank" href="https://docs.google.com/document/d/14OFyLEczQcIZu7XtzNxSkF85oUrxw7qwHkymfFBpruI/edit?usp=sharing">https://docs.google.com/document/d/14OFyLEczQcIZu7XtzNxSkF85oUrxw7qwHkymfFBpruI/edit?usp=sharing</a>

Introduction
You have a fantastic product, and I have a legal entity that can help us. We can sell your product in Russia through this legal entity, maintaining your product's original name. The legal entity's name for contract signing is irrelevant.

Background
I've always believed in your strategic mindset and the incredible value of your HR tool. The investment you’ve put into this product is truly remarkable. I’ve already started preparing clients for meetings with you and promoting you as an exceptional individual.

Offer
To help both of us grow, I propose using my legal entity to facilitate the legalization of your product in Russia. This will shield you from any financial and legal risks. We can use existing contracts for your product, eliminating the need for further legal checks for prospective clients. My legal entity has a two-year track record, a license, and all necessary processes in place. You know and trust me, and I've proven my reliability over the past two years with other colleagues. However, I must find a partner by the end of this month. If you don't decide to partner with me, I will seek someone else, as this is crucial for my development plans.

Conclusion
Do you think this could be a great opportunity for you to enter the Russian market more easily?
</div>
<div style="width: 47%; padding-left: 2em" contenteditable="true"><strong><img src="pix/icons8-chatgpt.svg" width="35em" border="0" alt="icons8-chatgpt.svg"> ChatGPT
AI refined version (ARV)</strong>
<em>Rephrase the following text using the structure of 5 principles of influence by Robert Cialdini (reciprocity, authority, consistency, likeability, social proof, unity)
</em>

Introduction (Reciprocity)
You have an outstanding product, and I have a legal entity that can facilitate our mutual success. By using my legal entity, we can sell your product in Russia, retaining its original name. The legal entity's name used for contract signing is not a concern. This partnership benefits both of us equally.

Background (Authority)
Your strategic mindset and the impressive HR tool you’ve developed have always impressed me. The investment and effort you’ve put into creating such a remarkable product demonstrate your expertise and authority in this field. I have already initiated the process of preparing clients for meetings with you and have been promoting you as an exceptional professional.

Offer (Consistency)
To support our mutual growth, I propose using my legal entity to facilitate the legalization of your product in Russia. This approach will protect you from any financial and legal risks. We can utilize existing contracts for your product, eliminating the need for additional legal checks for prospective clients. My legal entity has a proven two-year track record, a license, and all necessary processes in place. You know and trust me, and I’ve consistently demonstrated my reliability over the past two years with other colleagues.

Urgency (Scarcity)
I need to find a partner by the end of this month. If you choose not to partner with me, I will have to find someone else to collaborate with, as this is crucial for my development plans. This opportunity won’t be available indefinitely.

Social Proof (Likeability and Unity)
You know and trust me, and I've built a solid reputation with other colleagues over the past two years. We share common goals and values, making us a strong team. By joining forces, we can achieve greater success together.

Conclusion
Do you think this could be a great opportunity for you to enter the Russian market more easily?
</div>
<!--
<div style="width: 30%; padding-left: 2em" contenteditable="true"><strong><img src="pix/icons8-hand-with-pen-100.png" width="35em" border="0" alt="icon"> HRV 
Human revised version</strong>

</div> -->
</div>
]]></instructions_demo>
<!--<activity_options>stopwatch</activity_options> -->
<html5_video></html5_video>
<qas>
</qas>
<key>
</key>
<qa>
<qs><![CDATA[<img src="pix/icons8-chatgpt.svg" width="35em" border="0" alt="icons8-chatgpt.svg">
<em>Rephrase the following text and correct mistakes. Use neither formal nor informal language. Avoid emphatic register. Avoid phrasal verbs.</em>
→ what mistakes can you find in this first answer by AI (HMD)? 
→ how can you improve the generated text?
]]>
</qs>
<ans><![CDATA[
〆a fantastic product
≠ neutral register
= emphatic, informal
→ outstanding

〆exceptional individual
→ exceptional professional

〆to help us grow
→ to support our mutual growth

〆two-year track record
→ proven two-year track record
]]></ans>
<hint>outstanding = clearly very much better than what is usual
track record = all the achievements or failures that someone or something has had in the past
</hint>
</qa>
<qa>
<qs><![CDATA[<img src="pix/icons8-chatgpt.svg" width="35em" border="0" alt="icons8-chatgpt.svg">
<em>Try your own prompt(s)</em>
→ can you rephrase the prompt to avoid the above mistakes? 
→ does it improve generated contents?
]]></qs>
<ans><![CDATA[
✓ Give more arguments in favour of your growth (why is it mutual?)
✓ Make the example for urgency / scarcity less assertive or demanding
✓ Give a better example of social proof
(...)
]]></ans>
<hint>prompt engineering = process of structuring text that can be interpreted and understood by a generative AI model. A prompt is natural language text describing the task that an AI should perform
</hint>
</qa>
<qa>
<qs><![CDATA[<img src="pix/icons8-chatgpt.svg" width="35em" border="0" alt="icons8-chatgpt.svg">
<em>Rephrase the following text using the structure of 5 principles of influence by Robert Cialdini (reciprocity, authority, consistency, likeability, social proof, unity)</em>
→ what logical discrepancies can you find in the 2nd attempt (ARV) by AI? 
→ how can you improve generated text?
]]></qs>
<ans>
〆Social Proof 
= AI narrative mistake
≠ social proof
→ give other examples of partnership
e.g. WeMentoring

〆Urgency (scarcity)
This opportunity won’t be available indefinitely
= too blunt &amp; obvious form of manipulation
→ focus on timely need to increase your portfolio

〆Likeability and Unity
By joining forces, we can achieve greater success together.
→ what are your gains?
✓ promote your legal entity
✓ increase your portfolio
✓ pursue brand building
(...)
</ans>
<hint>
blunt = (of a person or remark) very direct; saying exactly what you think without trying to be polite
to pursue = to do sth or try to achieve sth over a period of time; to continue to discuss, find out about or be involved in sth
</hint>
</qa>

<qa>
<qs>Can you find any narrative / logical mistakes?</qs>
<ans>
〆The legal entity's name for contract signing is irrelevant
≠ wrong narrative reason
→ not a concern
= you don't need to worry about this because you can trust us

〆If you choose not to partner with me, I will have to find someone else to collaborate with, as this is crucial for my development plans.
→ don't show you are too dependent
〆crucial
✓ beneficial
</ans>
<hint>beneficial = improving a situation; having a helpful or useful effect
</hint>
</qa>
<qa>
<qs>What paragraphs and/or ideas could be improved with more metrics?</qs>
<ans>
✓ number of ongoing partnerships
→ evidence of social proof

✓ total teachers
→ evidence of range of offers available
</ans>
<hint>metrics = measures of quantitative assessment commonly used for assessing, comparing, and tracking performance or production
</hint>
</qa>
<qa>
<qs>Which version(s) seems more adequate?</qs>
<ans>✓ AI refined version (ARV)
</ans>
<hint>
</hint>
</qa>
</clog_activity>

<clog_activity>
<activity_id>2</activity_id>
<activity_title>Structure of a pitch</activity_title>
<functional_language>Structure of a pitch</functional_language>
<session_date>20240611</session_date>
<hw_anchor>hw20240613</hw_anchor>
<activity_icon>pix/icons8-collaboration-100_white.png</activity_icon>
<activity_status>active</activity_status>
<activity_type>deck_shuffled_lines_halign</activity_type>
<activity_type>prep_deck_shuffled_lines_halign</activity_type>
<activity_lead_in>Imagine you want to sell a new service. What do you start with? How do you end your presentation? 
</activity_lead_in>
<instructions><![CDATA[ 
→ place the stages in the correct order
(check your answers with the key)
→ draft a pitch 
(choose any product or service relevant to your needs)
→ improve your draft with AI
→ paste your pitch in a googledoc
(share url for collaborative editing)
]]></instructions>
<!--<instructions_demo><![CDATA[
  ]]></instructions_demo> 
-->
<instructions02><![CDATA[<div contenteditable="true" style="background-color: #cdcdcd; border: dotted 1px; width: 80%; padding-left: 0.5em; font-size: 110%;">
1. 

2. s___-i___________
     
3.
    
4.
    
5.
    
6.
    
7.
    
8.
    
9.
    
10.  

11.

12.
</div>
]]></instructions02>
<activity_contents><![CDATA[
rhetorical question / hook / quote
self-introduction
name of your company
target customer &amp; needs
brief description
main benefits
differences from competition
USP(s) (unique selling point)
your request / call for action
anticipated questions
promise
]]></activity_contents>
<key><![CDATA[
rhetorical question / hook / quote
self-introduction
name of the company
target customer &amp; needs
brief description
main benefits
differences from competition
USP(s) (unique selling point)
request
anticipated questions
promise  
]]></key>
</clog_activity>

</clog_support_material>

<clog_expressions>
outstanding = clearly very much better than what is usual
track record = all the achievements or failures that someone or something has had in the past
prompt engineering = process of structuring text that can be interpreted and understood by a generative AI model. A prompt is natural language text describing the task that an AI should perform
blunt = (of a person or remark) very direct; saying exactly what you think without trying to be polite
to pursue = to do sth or try to achieve sth over a period of time; to continue to discuss, find out about or be involved in sth
beneficial = improving a situation; having a helpful or useful effect
metrics = measures of quantitative assessment commonly used for assessing, comparing, and tracking performance or production
commission = amount of money that is charged by a bank, etc. for providing a particular service
licence (BrEn - noun | AmEn - non + verb) =  official document that shows that permission has been given to do, own or use sth
to license (BrEn - verb) = to give sb official permission to do, own, or use sth:
hallucination = experience of seeing, hearing, feeling, or smelling something that does not exist, usually because of a health condition or because you have taken a drug
</clog_expressions>

<clog_deco><![CDATA[
For <strike>region</strike> <strong>regional</strong> schools
]]></clog_deco>
<clog_pig>
</clog_pig>
</clog_session>



<clog_session>
<clog_session_number></clog_session_number>
<clog_session_date>20240606</clog_session_date>
<clog_session_date_cancelled></clog_session_date_cancelled>
<clog_session_date_rescheduled></clog_session_date_rescheduled>
<clog_session_time>09:00-10:00</clog_session_time>
<clog_session_ach>1.5</clog_session_ach>
<clog_session_rate></clog_session_rate>
<clog_session_credit></clog_session_credit>
<clog_session_credit_date></clog_session_credit_date>
<clog_session_balance></clog_session_balance>
<clog_session_status>active</clog_session_status>
<clog_session_print></clog_session_print>
<clog_session_title>Drafting a pitch for partnership with Cialdini's principles of persuasion (1/2)</clog_session_title>
<clog_session_title></clog_session_title>
<clog_session_hw><![CDATA[
<img src="pix/zoom_meeting.png" width="35em" border="0" alt="zoom_meeting.png"> Zoom meeting details
N.Agapova - Duncan Potter's Zoom Meeting
Meeting ID: <strong>778 8375 2771</strong>
<strong>Passcode: X08PSD</strong>  
<a class="clog" target="about_blank" href="https://us04web.zoom.us/j/77883752771?pwd=gDrQ4obsDHQf74vaKy6aPzxoBkqEVD.1">https://us04web.zoom.us/j/77883752771?pwd=gDrQ4obsDHQf74vaKy6aPzxoBkqEVD.1</a>
]]></clog_session_hw>
<clog_session_hw_activity>
<activity>
<activity_id>2</activity_id>
<activity_title>Persuasive speech</activity_title>
<session_date>20240604</session_date>
<hw_anchor>hw20240606_n1</hw_anchor>
<activity_icon>pix/icons8-lecturer-100_white.png</activity_icon>
<instructions><![CDATA[Prepare a 1-2min pitch to 'sell' your solution (you may choose any product or service you like).
Find examples for each principle.
Try to convince your partner!
]]></instructions>
</activity>
</clog_session_hw_activity>
<clog_session_hw_url>
<text></text>
<url></url>
</clog_session_hw_url>
<clog_session_hw_url>
<text></text>
<url></url>
</clog_session_hw_url>
<clog_session_hw_url>
<text></text>
<url></url>
</clog_session_hw_url>
<clog_session_hw_url>
<text></text>
<url></url>
</clog_session_hw_url>
<clog_session_hw_review>
<list_of_reviews></list_of_reviews>
</clog_session_hw_review>
<clog_incl></clog_incl>
<clog_sbook_ref_incl>
<clog_sbook_ref></clog_sbook_ref>
<clog_sbook_ref_selection></clog_sbook_ref_selection>
<clog_sbook_ref_selection></clog_sbook_ref_selection>
<clog_sbook_ref_selection></clog_sbook_ref_selection>
</clog_sbook_ref_incl>
<clog_session_warmer></clog_session_warmer>

<clog_session_flipped_lessons_contents>
<list_of_ref></list_of_ref>
</clog_session_flipped_lessons_contents>

<clog_support_material>
<clog_book_title></clog_book_title>
<clog_book_level></clog_book_level>
<clog_book_unit></clog_book_unit>
<grammar></grammar>
<vocab></vocab>
<functional_language></functional_language>
<practical_skills></practical_skills>
<business_case></business_case>

<clog_activity>
<activity_id>2</activity_id>
<activity_title>Persuasive speech</activity_title>
<session_date>20240604</session_date>
<hw_anchor>hw20240606_n1</hw_anchor>
<activity_icon>pix/icons8-lecturer-100_white.png</activity_icon>
<activity_status>active</activity_status>
<activity_status>wip</activity_status>
<activity_type>prep_2columns_2qa</activity_type> 
<instructions><![CDATA[Prepare a 1-2min pitch to 'sell' your solution (you may choose any product or service you like).
Find examples for each principle.
Try to convince your partner!
]]></instructions>
<!--<instructions_demo><![CDATA[ ]]></instructions_demo> 
<instructions02><![CDATA[<div contenteditable="true"> </div>]]></instructions02> -->
<qa>
<qs><![CDATA[
<strong>Original version</strong>
<em>Introduction
The idea is that you have a great product - I have a legal entity.

We can sell your product in Russia by using this legal entity. We will sell it as your product with the name of your product and it doesn’t matter what name of the legal entity we use for signing  contract.

Background
I have been believing in you and your great strategic mindset. I think you’ve created a great tool for HR and the costs you’ve spent for such great product are impressive. I’ve already began prepare clients to the meetings with you, started to sell you as a great person.

Offer
I ‘ve been thinking how I can help you and me in promotion, how we can create a good team, and decided to offer you my legal entity as a tool for legalization deals with your product in Russia. You will be  protected from any finance and legal risks and the contracts which was already been signed we can use for your product as well. So it means you won’t need any legal checks from clients. In this case it has 2 years existence and licence and all process are built. So, you trust me, you know me very well and also I proved my way of working with other colleagues during 2 years. I have to solve it during this month because I have to find someone who will be partner for me. So if you will not decide to go with me I will find someone else because this is my idea for developing. 

Conclusion
Do you think can it be good chance for you to enter Russian market easier?</em>
]]>
</qs>
<ans>
</ans>
</qa>
<!--
<ans><![CDATA[sample answer:

<strong>3. authority</strong>
Our top manager has actually attended this course last week and she said she'd been able to put into practice her new knowledge very quickly.]]></ans>
<hint></hint>
</qa
-->
<qa>
<qs><![CDATA[
<strong>Suggested answer</strong>
(incl. human-made corrections)
<a class="clog" target="about_blank" href="https://docs.google.com/document/d/14OFyLEczQcIZu7XtzNxSkF85oUrxw7qwHkymfFBpruI/edit?usp=sharing">https://docs.google.com/document/d/14OFyLEczQcIZu7XtzNxSkF85oUrxw7qwHkymfFBpruI/edit?usp=sharing</a>
]]></qs>
<ans></ans>
<hint>
</hint>
</qa>
<!--
<qa>
<qs><![CDATA[<div contenteditable="true" style="background-color: yellow; border: dotted 1px; width: 80%; padding-left: 0.5em; font-size: 110%;">
<img src="pix/icons8-lecturer-100.png" width="35em" border="0" alt="icons8-lecturer-100.png"> <h2>Robert Cialdini's principles of influence</h2>

1. reciprocity

2. scarcity
    
3. authority
    
4. consistency
    
5. likeability
    
6. social proof / consensus
    
(7. unity)


</div>]]></qs><ans>
</ans>
<hint>reciprocity = situation in which two people, countries, etc. provide the same help or advantages to each other
consistency = quality of always behaving in the same way or of having the same opinions, standard, etc
likeability = property that makes a person likeable, that allows them to be liked
scarcity of = smallness of quantity in proportion to the wants or demands; deficiency
</hint>
</qa>
-->
</clog_activity>

<clog_activity>
<activity_id>20240606-1048</activity_id>
<activity_title>Noun combinations</activity_title>
<activity_status>active</activity_status>
<activity_type>grammar</activity_type>
<activity_contents><![CDATA[
This hotel has 5 [star | stars]
✓ stars
= noun, plural form
It is a [5-star | 5-stars] hotel
✓ 5-star
= adjective 
→ noun combination
]]></activity_contents>
</clog_activity>

<clog_activity>
<activity_id>2</activity_id>
<activity_title>Drafting a pitch for partnership</activity_title>
<session_date>20240606</session_date>
<hw_anchor>hw20240611</hw_anchor>
<activity_status>active</activity_status>
<activity_status>wip</activity_status>
<activity_type>prep_ol_qa</activity_type>
<activity_type>edit_ol_qa</activity_type>
<activity_icon>pix/icons8-hand-with-pen-100_white.png</activity_icon>
<activity_lead_in>How would you convince a potential business partner to work with you?</activity_lead_in>
<instructions><![CDATA[Compare the samples.
→ answer the questions
→ refine your answers with AI and DeepL
→ improve your pitch in the googledoc
<a class="clog" target="about_blank" href="https://docs.google.com/document/d/14OFyLEczQcIZu7XtzNxSkF85oUrxw7qwHkymfFBpruI/edit?usp=sharing">https://docs.google.com/document/d/14OFyLEczQcIZu7XtzNxSkF85oUrxw7qwHkymfFBpruI/edit?usp=sharing</a>

Free VPN Chrome extension - Best VPN by uVPN
<a class="clog" target="about_blank" href="https://chromewebstore.google.com/detail/free-vpn-chrome-extension/jaoafpkngncfpfggjefnekilbkcpjdgp">https://chromewebstore.google.com/detail/free-vpn-chrome-extension/jaoafpkngncfpfggjefnekilbkcpjdgp</a>

ChatGPT 
→ check mistakes
→ rephrase &amp; improve language
<a class="clog" target="about_blank" href="https://chatgpt.com/">https://chatgpt.com/</a>

Chatsonic 
→ use suggested prompts to refine AI generated answers
e.g. make more engaging
<a class="clog" target="about_blank" href="https://writesonic.com/chat">https://writesonic.com/chat</a>

DeepL Write
→ copy-paste refined text from AI into DeepL Write for granular changes
e.g. double-click on individual words to find synonyms
<a class="clog" target="about_blank" href="https://www.deepl.com/en/write">https://www.deepl.com/en/write</a>
]]></instructions>
<!--<instructions02><![CDATA[ ]]></instructions02>-->
<instructions_demo><![CDATA[

<div class="flex-container">
<div style="width: 47%;" contenteditable="true"><strong><img src="pix/icons8-hand-with-pen-100.png" width="35em" border="0" alt="icon"> Human made draft (HMD)
</strong>
see initial corrections below
<a class="clog" target="about_blank" href="https://docs.google.com/document/d/14OFyLEczQcIZu7XtzNxSkF85oUrxw7qwHkymfFBpruI/edit?usp=sharing">https://docs.google.com/document/d/14OFyLEczQcIZu7XtzNxSkF85oUrxw7qwHkymfFBpruI/edit?usp=sharing</a>

Introduction
You have a fantastic product, and I have a legal entity that can help us. We can sell your product in Russia through this legal entity, maintaining your product's original name. The legal entity's name for contract signing is irrelevant.

Background
I've always believed in your strategic mindset and the incredible value of your HR tool. The investment you’ve put into this product is truly remarkable. I’ve already started preparing clients for meetings with you and promoting you as an exceptional individual.

Offer
To help both of us grow, I propose using my legal entity to facilitate the legalization of your product in Russia. This will shield you from any financial and legal risks. We can use existing contracts for your product, eliminating the need for further legal checks for prospective clients. My legal entity has a two-year track record, a license, and all necessary processes in place. You know and trust me, and I've proven my reliability over the past two years with other colleagues. However, I must find a partner by the end of this month. If you don't decide to partner with me, I will seek someone else, as this is crucial for my development plans.

Conclusion
Do you think this could be a great opportunity for you to enter the Russian market more easily?
</div>
<div style="width: 47%; padding-left: 2em" contenteditable="true"><strong><img src="pix/icons8-chatgpt.svg" width="35em" border="0" alt="icons8-chatgpt.svg"> ChatGPT
AI refined version (ARV)</strong>
<em>Rephrase the following text using the structure of 5 principles of influence by Robert Cialdini (reciprocity, authority, consistency, likeability, social proof, unity)
</em>

Introduction (Reciprocity)
You have an outstanding product, and I have a legal entity that can facilitate our mutual success. By using my legal entity, we can sell your product in Russia, retaining its original name. The legal entity's name used for contract signing is not a concern. This partnership benefits both of us equally.

Background (Authority)
Your strategic mindset and the impressive HR tool you’ve developed have always impressed me. The investment and effort you’ve put into creating such a remarkable product demonstrate your expertise and authority in this field. I have already initiated the process of preparing clients for meetings with you and have been promoting you as an exceptional professional.

Offer (Consistency)
To support our mutual growth, I propose using my legal entity to facilitate the legalization of your product in Russia. This approach will protect you from any financial and legal risks. We can utilize existing contracts for your product, eliminating the need for additional legal checks for prospective clients. My legal entity has a proven two-year track record, a license, and all necessary processes in place. You know and trust me, and I’ve consistently demonstrated my reliability over the past two years with other colleagues.

Urgency (Scarcity)
I need to find a partner by the end of this month. If you choose not to partner with me, I will have to find someone else to collaborate with, as this is crucial for my development plans. This opportunity won’t be available indefinitely.

Social Proof (Likeability and Unity)
You know and trust me, and I've built a solid reputation with other colleagues over the past two years. We share common goals and values, making us a strong team. By joining forces, we can achieve greater success together.

Conclusion
Do you think this could be a great opportunity for you to enter the Russian market more easily?
</div>
<!--
<div style="width: 30%; padding-left: 2em" contenteditable="true"><strong><img src="pix/icons8-hand-with-pen-100.png" width="35em" border="0" alt="icon"> HRV 
Human revised version</strong>

</div> -->
</div>
]]></instructions_demo>
<!--<activity_options>stopwatch</activity_options> -->
<html5_video></html5_video>
<qas>
</qas>
<key>
</key>
<qa>
<qs><![CDATA[<img src="pix/icons8-chatgpt.svg" width="35em" border="0" alt="icons8-chatgpt.svg">
<em>Rephrase the following text and correct mistakes. Use neither formal nor informal language. Avoid emphatic register. Avoid phrasal verbs.</em>
→ what mistakes can you find in this first answer by AI (HMD)? 
→ how can you improve the generated text?
]]>
</qs>
<ans><![CDATA[
〆a fantastic product
≠ neutral register
= emphatic, informal

〆The legal entity's name for contract signing is irrelevant
≠ wrong narrative reason
→ not a concern
= you don't need to worry about

〆exceptional individual
→ exceptional professional
]]></ans>
<hint>
</hint>
</qa>
<qa>
<qs><![CDATA[<img src="pix/icons8-chatgpt.svg" width="35em" border="0" alt="icons8-chatgpt.svg">
<em>Try your own prompt(s)</em>
→ can you rephrase the prompt to avoid the above mistakes? 
→ does it improve generated contents?
]]></qs>
<ans><![CDATA[
]]></ans>
<hint>prompt engineering = process of structuring text that can be interpreted and understood by a generative AI model. A prompt is natural language text describing the task that an AI should perform
</hint>
</qa>
<qa>
<qs><![CDATA[<img src="pix/icons8-chatgpt.svg" width="35em" border="0" alt="icons8-chatgpt.svg">
<em>Rephrase the following text using the structure of 5 principles of influence by Robert Cialdini (reciprocity, authority, consistency, likeability, social proof, unity)</em>
→ what logical discrepancies can you find in the 2nd attempt (ARV) by AI? 
→ how can you improve generated text?
]]></qs>
<ans></ans>
<hint>
</hint>
</qa>

<qa>
<qs>Can you find any narrative / logical mistakes?</qs>
<ans>
</ans>
<hint>
</hint>
</qa>
<qa>
<qs>What paragraphs and/or ideas could be improved with more metrics?</qs>
<ans>
</ans>
<hint>metrics = measures of quantitative assessment commonly used for assessing, comparing, and tracking performance or production
</hint>
</qa>
<qa>
<qs>Which version(s) seems more adequate?</qs>
<ans>
</ans>
<hint>
</hint>
</qa>
</clog_activity>

<!-- keep as (slightly) deprecated template -->
<clog_activity>
<activity_id>1</activity_id>
<activity_title>Writing for style - template</activity_title>
<session_date></session_date>
<hw_anchor></hw_anchor>
<activity_status>wip</activity_status>
<activity_status>active</activity_status>
<activity_type>edit_ol_qa</activity_type>
<activity_icon>pix/icons8-hand-with-pen-100_white.png</activity_icon>
<activity_lead_in></activity_lead_in>
<instructions><![CDATA[Compare the samples.
→ answer the questions
→ refine your answers with AI and DeepL

Chatsonic 
<a class="clog" target="about_blank" href="https://writesonic.com/chat">https://writesonic.com/chat</a>
ChatGPT 
<a class="clog" target="about_blank" href="https://chatgpt.com/">https://chatgpt.com/</a>
→ copy-paste AI refined text into DeepL Write for granular changes
e.g. double-click on individual words to find synonyms
DeepL Write
<a class="clog" target="about_blank" href="https://www.deepl.com/en/write">https://www.deepl.com/en/write</a>
]]></instructions>
<!--<instructions02><![CDATA[ ]]></instructions02>-->
<instructions_demo><![CDATA[
<div class="flex-container">
<div style="width: 30%;" contenteditable="true"><strong><img src="pix/icons8-hand-with-pen-100.png" width="35em" border="0" alt="icon"> HMD
Human made draft
</strong>

</div>
<div style="width: 30%; padding-left: 2em" contenteditable="true"><strong><img src="pix/icons8-chatgpt.svg" width="35em" border="0" alt="icons8-chatgpt.svg"> ChatGPT
AI refined version</strong>

</div>
<div style="width: 30%; padding-left: 2em" contenteditable="true"><strong><img src="pix/icons8-hand-with-pen-100.png" width="35em" border="0" alt="icon"> HRV 
Human revised version</strong>

</div>
</div>
]]></instructions_demo>
<!--<activity_options>stopwatch</activity_options> -->
<html5_video></html5_video>
<qas>
</qas>
<key>
</key>
<qa>
<qs>What expressions feel 'stale' and over-used (in LinkedIn profiles)?
</qs>
<ans>
〆to be thrilled
= often noise rather than facts
→ excited, happy...
</ans>
<hint>
</hint>
</qa>
<qa>
<qs>What expressions are too emphatic?</qs>
<ans>
〆Like a seasoned sailor navigating through rough waters
〆Excited to dive in and make a splash
〆Like a cultural chameleon
〆I've built and managed teams like a conductor leading a symphony.
〆weathered organizational storms like a seasoned sailor
</ans>
<hint>
</hint>
</qa>
<qa>
<qs>What narrative mistakes are present?</qs>
<ans>
〆a seasoned sailor navigating through rough waters does NOT bring a wealth of experience in coaching, mentoring, and corporate anthropology to my new consulting role

〆With a track record as impressive as a marathon runner crossing the finish line
≠ track record
→ determination

〆And let's not forget
≠ not adding an argument in favour of sth
→ And on a personal note

〆make a splash
= to become suddenly very successful or very well known
≠ becoming well known with their next consulting project
→ jump on the bandwagon
</ans>
<hint>
</hint>
</qa>
<qa>
<qs>What paragraphs and/or ideas could be improved with more metrics?</qs>
<ans>My adaptability and commitment to learning have been key in navigating through organizational changes, restructuring, and partnerships. As an internal consultant, I have tackled crisis management, set up mentoring programs across South, Central, and East Europe, and steered cross-functional teams towards success.

→ suggested answer
As an internal consultant, I have tackled crisis management in FMCG, set up mentoring programs for Miele across South, Central, and East Europe, and steered cross-functional teams in Johnson &amp; Johnson towards success.
</ans>
<hint>
</hint>
</qa>
<qa>
<qs>Which version(s) seems more adequate?</qs>
<ans>
→ Final version #2
✓ metrics
✓ only v.few metaphors
✓ not excessive or emphatic language
</ans>
<hint>
</hint>
</qa>
</clog_activity>

</clog_support_material>

<clog_expressions>
to underwrite = to accept financial responsibility for an activity so that you will pay for special costs or for losses it may make; to accept responsibility for an insurance policy so that you will pay money in case loss or damage happens
compliance = practice of obeying rules or requests made by people in authority; соответствие деятельности 
diligence = quality of working carefully and with a lot of effort; прилежание, усердие, старание, тщательность, старательность
due diligence = action that is considered reasonable for people to be expected to take in order to keep themselves or others and their property safe; detailed examination of a company and its financial records, done before becoming involved in a business arrangement with it; фр. дилижанс

prompt engineering = process of structuring text that can be interpreted and understood by a generative AI model. A prompt is natural language text describing the task that an AI should perform
metrics = measures of quantitative assessment commonly used for assessing, comparing, and tracking performance or production
</clog_expressions>

<clog_deco><![CDATA[
It doesn’t matter what name of the legal entity <strike>do</strike> we use
You’ve spent time and money <strike>for</strike> <strong>on</strong> such <strong>a</strong> great product 
we use for signing <strong>the</strong> contract
I have <strike>been believing</strike> <strong>believed</strong> in you
I’ve already <strike>began</strike> <strong>begun</strong> <strike>prepare</strike> <strong>preparing</strong> clients <strike>to</strike> <strong>for</strong> the meetings
It has <strong>a</strong> 2 <strike>years</strike> <strong>year</strong> existence <strong>(OR It has 2 years of existence)</strong> 
]]></clog_deco>
<clog_pig>
</clog_pig>
</clog_session>



<clog_session>
<clog_session_number></clog_session_number>
<clog_session_date>20240604</clog_session_date>
<clog_session_date_cancelled></clog_session_date_cancelled>
<clog_session_date_rescheduled></clog_session_date_rescheduled>
<clog_session_time>09:00-10:00</clog_session_time>
<clog_session_ach>1.5</clog_session_ach>
<clog_session_rate></clog_session_rate>
<clog_session_credit></clog_session_credit>
<clog_session_credit_date></clog_session_credit_date>
<clog_session_balance></clog_session_balance>
<clog_session_status>active</clog_session_status>
<clog_session_print></clog_session_print>
<clog_session_title>Preparing for a sales meeting</clog_session_title>
<clog_session_hw><![CDATA[
<img src="pix/zoom_meeting.png" width="35em" border="0" alt="zoom_meeting.png"> Zoom meeting details
N.Agapova - Duncan Potter's Zoom Meeting
Meeting ID: <strong>778 8375 2771</strong>
<strong>Passcode: X08PSD</strong>  
<a class="clog" target="about_blank" href="https://us04web.zoom.us/j/77883752771?pwd=gDrQ4obsDHQf74vaKy6aPzxoBkqEVD.1">https://us04web.zoom.us/j/77883752771?pwd=gDrQ4obsDHQf74vaKy6aPzxoBkqEVD.1</a>
]]></clog_session_hw>
<clog_session_hw_activity>
<activity>
<activity_id>1</activity_id>
<activity_title>Robert Cialdini's principles of influence</activity_title>
<session_date>20240604</session_date>
<hw_anchor>hw20240604</hw_anchor>
<activity_icon>pix/icons8-movie-100_white.png</activity_icon>
<instructions><![CDATA[Watch the video.
→ what are the 6 principles of persuasion mentioned? 
→ what examples are given to support them?
→ answer the questions below
]]></instructions>
</activity>
</clog_session_hw_activity>
<clog_session_hw_url>
<text></text>
<url></url>
</clog_session_hw_url>
<clog_session_hw_url>
<text></text>
<url></url>
</clog_session_hw_url>
<clog_session_hw_url>
<text></text>
<url></url>
</clog_session_hw_url>
<clog_session_hw_url>
<text></text>
<url></url>
</clog_session_hw_url>
<clog_session_hw_review>
<list_of_reviews></list_of_reviews>
</clog_session_hw_review>
<clog_incl></clog_incl>
<clog_sbook_ref_incl>
<clog_sbook_ref></clog_sbook_ref>
<clog_sbook_ref_selection></clog_sbook_ref_selection>
<clog_sbook_ref_selection></clog_sbook_ref_selection>
<clog_sbook_ref_selection></clog_sbook_ref_selection>
</clog_sbook_ref_incl>
<clog_session_warmer></clog_session_warmer>

<clog_session_flipped_lessons_contents>
<list_of_ref></list_of_ref>
</clog_session_flipped_lessons_contents>

<clog_support_material>
<clog_book_title></clog_book_title>
<clog_book_level></clog_book_level>
<clog_book_unit></clog_book_unit>
<grammar></grammar>
<vocab></vocab>
<functional_language></functional_language>
<practical_skills></practical_skills>
<business_case></business_case>

<clog_activity>
<activity_id></activity_id>
<activity_title></activity_title>
<activity_status>active</activity_status>
<activity_type>textbook</activity_type>
<activity_contents><![CDATA[
T / Cl
Course preliminaries 
✓ assess needs
✓ set objectives
✓ schedule lessons

<u>background assessment</u>
AOI (area of interest)
    ✓ 3-yr experience as an accountant
    ✓ offered sales manager position thanks to communication skills
    ✓ education
    ✓ management &amp; sales
learning history
    (...)
exposure to L2
    ✓ weekly
spelling
    ✓ BrEn
    〆doesn't seem to know differences between BrEn / AmEn
linguistic expectations
    ✓ business English
    ✓ occasional presentations
    ✓ negotiations
    ✓ occasional general English (grammar)
goals
    ✓ preparing for business partnership
    ✓ improving general business communication skills

<u>Number of teaching hours per level</u>
(according to ALTE - Association of Language Testers of Europe)
CEF (Common European Framework) Guide, Pearson

<div align="center" class="print_scaled_down"><img src="pix/cef_guide_pearson_number_of_teaching_hours_per_level_alte.jpg" width="90%" border="1" alt="Common European Framework, Guide in Pearson - number of teaching hours per level (according to ALTE)"></div> 

EF - levels &amp; exams concordances
  <!--<div align="center" class="print_scaled_down"><img src="pix/ef_map_levels_and_exams_w_hrs.jpg" width="90%" border="1" alt="levels &amp; exams, EF"></div>  -->
<div align="center" class="print_scaled_down"><img src="pix/ef_levels_russian.png" width="90%" border="1" alt="levels &amp; exams, EF"></div> 

<img src="pix/ef_logo_v3.png" width="35em" border="0" alt="EF logo"> Estimated level
speaking 10.5
grammar 8.5 (20240618 quarterly test)
<br />
<br />
]]></activity_contents>
</clog_activity>

<clog_activity>
<activity_id>1</activity_id>
<activity_title>Robert Cialdini's principles of influence</activity_title>
<session_date>20240604</session_date>
<hw_anchor>hw20240604</hw_anchor>
<activity_status>active</activity_status>
<activity_type>edit_ol_qa</activity_type>
<activity_type>prep_ol_qa</activity_type>
<activity_icon>pix/icons8-movie-100_white.png</activity_icon>
<activity_lead_in>How can you convince someone to buy something from you?</activity_lead_in>
<instructions><![CDATA[<div align="center" class="zoom_1_2"><img src="pix/principles_of_persuasion_by_robert_cialdini_and_steve_martin_big_speak_dot_com.png" width="90%" alt="principles_of_persuasion_by_robert_cialdini_and_steve_martin bigspeak.com"></div><br />

Watch the video.
→ what are the 6 principles of persuasion mentioned? 
→ what examples are given to support them?
→ answer the questions below
]]></instructions>
<instructions02><![CDATA[<img src="pix/icons8-movie-100.png" width="35em" border="0" alt="video"> Robert Cialdini - Science Of Persuasion
<em>Extensive scholarly training in the psychology of influence, together with over 30 years of research into the subject, has earned Dr. Cialdini an international reputation as an expert in the fields of persuasion, compliance, and negotiation.

His books including, Influence: Science &amp; Practice and Influence: The Psychology of Persuasion are the results of more than 30 years of study into the reasons why people comply with requests in business settings. Worldwide, Influence has sold over 3 million copies and has been published in thirty languages. Additionally, USA Today lists Influence in their 12 Best Business Books of All Time.</em>
<a class="clog" target="about_blank" href="https://www.youtube.com/watch?v=kv0sOX6Alrk">https://www.youtube.com/watch?v=kv0sOX6Alrk</a>
]]></instructions02>
<!--<instructions_demo><![CDATA[ ]]></instructions_demo> -->
<html5_video>robert_cialdini_science_of_persuasion-kv0sox6alrk.mp4</html5_video>
<qas>
</qas>
<key>
</key>
<qa>
<qs>In what situation would two people, countries, etc. provide the same help or advantages to each other? Why? [01:25]</qs>
<ans>✓ reciprocity 
→ be the first to give
→ personalise
e.g. giving a mint to get a tip

✓ moral obligation to return the favour
</ans>
<hint>return the favour
</hint>
</qa>
<qa>
<qs>How can smallness of quantity in proportion to the wants or demands prove to be a convincing argument? What do you need to voice to make it clear? [03:12]</qs>
<ans>✓ scarcity 

✓ voice the following features
→ highlight benefits
→ show it is unique
→ point out what could be lost
</ans>
<hint>desire to have the unique or last one available
</hint>
</qa>
<qa>
<qs>Why can someone who is regarded as an authority by someone else help influence the decision making process? How should this person be introduced? [04:15]
</qs>
<ans>✓ authority
→ wear a uniform or formal suit
→ display diplomas
= reminiscent of celebrity endorsement

✓ get introduced by someone else 
→ mention experience, qualifications...
</ans>
<hint>celebrity endorsement
</hint>
</qa>
<qa>
<qs>What do you call the quality of always behaving in the same way or of having the same opinions, standard, etc? Why can this impact the final decision? [06:10]</qs>
<ans>✓ consistency 
→ agree to small, initial commitments
→ commit to what you have already agreed
→ write voluntary, active, public commitments

✓ improve customer loyalty
</ans>
<hint>loyalty to a brand, stick to your choice despite price increase
</hint>
</qa>
<qa>
<qs>What is the property that makes a person likeable, that allows them to be liked? How can this foster a better rapport when negotiating or selling? [07:45]</qs>
<ans>✓ likeability 
→ behave in a similar manner
→ pay (genuine) compliments
→ show you want to cooperate
e.g. share personal interests before negotiating
</ans>
<hint>if others like you, then that means that you possess the ability to get along with others, which is a prized workplace skill
</hint>
</qa>
<qa>
<qs>Why do people copy the actions of others in an attempt to emulate behaviour in certain situations? How can you take advantage of this social need? [09:10]</qs>
<ans>✓ social proof / consensus
→ show others like you
</ans>
<hint>follow the herd instinct
</hint>
</qa>
<qa>
<qs>Why is the state of being in agreement and working together important when trying to convince your partners? (this is NOT in the video)</qs>
<ans>✓ unity
→ having business, social, cultural ties
→ (possibly) being in the same boat 
(i.e. being in the same unpleasant situation as other people)
</ans>
<hint>speaker is one of us
</hint>
</qa>
</clog_activity>

<clog_activity>
<activity_id>2</activity_id>
<activity_title>Persuasive speech</activity_title>
<session_date>20240604</session_date>
<hw_anchor>hw20240606_n1</hw_anchor>
<activity_icon>pix/icons8-lecturer-100_white.png</activity_icon>
<activity_status>active</activity_status>
<activity_status>wip</activity_status>
<activity_type>prep_2columns_2qa</activity_type> 
<instructions><![CDATA[Prepare a 1-2min pitch to 'sell' your solution (you may choose any product or service you like).
Find examples for each principle.
Try to convince your partner!
]]></instructions>
<!--<instructions_demo><![CDATA[ ]]></instructions_demo> 
<instructions02><![CDATA[<div contenteditable="true"> </div>]]></instructions02> -->
<qa>
  <qs><![CDATA[<div contenteditable="true" style="background-color: #cdcdcd; border: dotted 1px; width: 80%; padding-left: 0.5em; font-size: 110%;">(you may add presentation notes or type in your examples here)












</div>
]]>
</qs>
<ans><![CDATA[suggested answer:

<strong>3. authority</strong>
Our top manager has actually attended this course last week and she said she'd been able to put into practice her new knowledge very quickly.]]></ans>
<hint></hint>
</qa>
<qa>
<qs><![CDATA[<div contenteditable="true" style="background-color: yellow; border: dotted 1px; width: 80%; padding-left: 0.5em; font-size: 110%;">
<img src="pix/icons8-lecturer-100.png" width="35em" border="0" alt="icons8-lecturer-100.png"> <h2>Robert Cialdini's principles of influence</h2>

1. reciprocity

2. scarcity
    
3. authority
    
4. consistency
    
5. likeability
    
6. social proof / consensus
    
(7. unity)


</div>]]></qs><ans>
</ans>
<hint>reciprocity = situation in which two people, countries, etc. provide the same help or advantages to each other
consistency = quality of always behaving in the same way or of having the same opinions, standard, etc
likeability = property that makes a person likeable, that allows them to be liked
scarcity of = smallness of quantity in proportion to the wants or demands; deficiency
</hint>
</qa>
</clog_activity>

</clog_support_material>

<clog_expressions>
consistency = quality of always behaving in the same way or of having the same opinions, standard, etc
likeability = property that makes a person likeable, that allows them to be liked
scarcity of = smallness of quantity in proportion to the wants or demands; deficiency
genuine = real; exactly what it appears to be; not artificial; sincere and honest
tangible = that can be clearly seen to exist; that you can touch and feel
scarce = rare; редко встречающийся
to compliment = to tell sb that you like or admire sth they have done, their appearance, etc ; хвалить
to foster = to encourage sth to develop 
rapport /ræˈpɔ:/ = friendly relationship in which people understand each other very well
</clog_expressions>
<clog_deco><![CDATA[
It's difficult for me to <strike>hear</strike> <strong>listen</strong> in English
Probably he <strike>waits</strike> <strong>expects</strong> something from me
I have some <strike>knowledges</strike> <strong>knowledge | insights</strong> of the Russian market
It's not honest <strong>(fair)</strong> to push somebody to do sth
People trust you if they know what to <strike>wait</strike> <strong>expect</strong> from you
When you <strike>wear it</strike> <strong>dress</strong> well
<strike>For</strike> <strong>During</strong> 2 years I <strike>didn't cheat on</strike> <strong>haven't cheated</strong> them <strong>(OR anyone)</strong>
]]></clog_deco>
<clog_pig>
</clog_pig>
</clog_session>



<clog_session>
<clog_session_number></clog_session_number>
<clog_session_date></clog_session_date>
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<clog_session_time>09:00-10:00</clog_session_time>
<clog_session_ach>1.5</clog_session_ach>
<clog_session_rate></clog_session_rate>
<clog_session_credit></clog_session_credit>
<clog_session_credit_date></clog_session_credit_date>
<clog_session_balance></clog_session_balance>
<clog_session_status>future</clog_session_status>
<clog_session_print></clog_session_print>
<clog_session_title></clog_session_title>
<clog_session_hw><![CDATA[
<img src="pix/zoom_meeting.png" width="35em" border="0" alt="zoom_meeting.png"> Zoom meeting details
N.Agapova - Duncan Potter's Zoom Meeting
Meeting ID: <strong>778 8375 2771</strong>
<strong>Passcode: X08PSD</strong>  
<a class="clog" target="about_blank" href="https://us04web.zoom.us/j/77883752771?pwd=gDrQ4obsDHQf74vaKy6aPzxoBkqEVD.1">https://us04web.zoom.us/j/77883752771?pwd=gDrQ4obsDHQf74vaKy6aPzxoBkqEVD.1</a>
]]></clog_session_hw>
<clog_session_hw_activity>
<activity>
</activity>
</clog_session_hw_activity>
<clog_session_hw_url>
<text></text>
<url></url>
</clog_session_hw_url>
<clog_session_hw_url>
<text></text>
<url></url>
</clog_session_hw_url>
<clog_session_hw_url>
<text></text>
<url></url>
</clog_session_hw_url>
<clog_session_hw_url>
<text></text>
<url></url>
</clog_session_hw_url>
<clog_session_hw_review>
<list_of_reviews></list_of_reviews>
</clog_session_hw_review>
<clog_incl></clog_incl>
<clog_sbook_ref_incl>
<clog_sbook_ref></clog_sbook_ref>
<clog_sbook_ref_selection></clog_sbook_ref_selection>
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<clog_sbook_ref_selection></clog_sbook_ref_selection>
</clog_sbook_ref_incl>
<clog_session_warmer></clog_session_warmer>

<clog_session_flipped_lessons_contents>
<list_of_ref></list_of_ref>
</clog_session_flipped_lessons_contents>

<clog_support_material>
<clog_book_title></clog_book_title>
<clog_book_level></clog_book_level>
<clog_book_unit></clog_book_unit>
<grammar></grammar>
<vocab></vocab>
<functional_language></functional_language>
<practical_skills></practical_skills>
<business_case></business_case>

<clog_activity>
<activity_id>1</activity_id>
<activity_title>Lead in</activity_title>
<session_date></session_date>
<hw_anchor></hw_anchor>
<activity_status>active</activity_status>
<activity_type>edit_ol_qa</activity_type>
<activity_icon>pix/icons8-collaboration-100_white.png</activity_icon>
<activity_lead_in></activity_lead_in>
<instructions><![CDATA[Answer the questions.]]></instructions>
<!--<instructions02><![CDATA[ ]]></instructions02>
<instructions_demo><![CDATA[ ]]></instructions_demo>
<activity_options>stopwatch</activity_options> -->
<html5_video></html5_video>
<qas>
</qas>
<key>
</key>
<qa>
<qs>
</qs>
<ans>
</ans>
<hint>
</hint>
</qa>
</clog_activity>

<clog_activity>
<activity_id></activity_id>
<activity_title></activity_title>
<activity_status>active</activity_status>
<activity_type>textbook</activity_type>
<activity_contents><![CDATA[
Notes:
<div contenteditable="true" style="font-size: 130%;">

</div>  
]]></activity_contents>
</clog_activity>

<clog_activity>
<activity_id></activity_id>
<activity_title></activity_title>
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<activity_type>textbook</activity_type>
<activity_contents><![CDATA[
  
]]></activity_contents>
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<clog_expressions>
</clog_expressions>
<clog_deco><![CDATA[

]]></clog_deco>
<clog_pig>
</clog_pig>
</clog_session>

<!-- todo w/ nagapova ? -->
<clog_support_material>
<!-- grammar review - todo -->
<clog_book_title></clog_book_title>
<clog_book_level></clog_book_level>
<clog_book_unit></clog_book_unit>
<grammar></grammar>
<vocab></vocab>
<functional_language></functional_language>
<practical_skills></practical_skills>
<business_case></business_case>

<clog_activity>
<activity_id>20191022-1650</activity_id>
<activity_title>Active voice vs passive voice</activity_title>
<activity_status>active</activity_status>
<activity_type>grammar</activity_type>
<activity_contents><![CDATA[
The new action film is shown in cinemas across the country
= passive voice
What preposition can be used instead of 'in'?
✓ by
→ in cinemas across the country 
= agent (subject in the passive voice)
Cinemas across the country show the new action film.
= active voice
]]></activity_contents>
</clog_activity>

<clog_activity>
<activity_id>20190919-1744</activity_id>
<activity_title>The passive</activity_title>
<activity_status>active</activity_status>
<activity_type>grammar</activity_type>
<activity_contents><![CDATA[
A lot of stories about celebrities are written (by journalists)
What auxiliary do you use [be | have]?
✓ be
What form of the verb do you use [infinitive | past participle]?
✓ past participle
What is more important [the subject | the object]?
✓ the object
Do you always need to mention the subject (called 'agent' in a passive structure)?
〆no, unless it is not obvious from the context
]]></activity_contents>
</clog_activity>

<clog_activity>
<activity_id>1</activity_id>
<activity_title>The passive</activity_title>
<activity_status>active</activity_status>
<activity_type>deck_shuffled</activity_type>
<activity_type>deck_shuffled_monochrome</activity_type>
<activity_contents>deck_of_phrases_the_passive_b1_02.csv</activity_contents>
</clog_activity>

<clog_activity>
<activity_id>2</activity_id>
<activity_title>The passive</activity_title>
<activity_status>active</activity_status>
<activity_type>deck_shuffled</activity_type>
<activity_type>deck_shuffled_monochrome</activity_type>
<activity_contents>deck_of_phrases_the_passive_b1_03.csv</activity_contents>
</clog_activity>

<clog_activity>
<activity_id>20210422-1755</activity_id>
<activity_title>Passive forms</activity_title>
<activity_status>active</activity_status>
<activity_type>review</activity_type>
<activity_contents>grammar_passive_selection_b1_03.csv grammar_passive_selection_b2_01.csv</activity_contents>
<activity_contents>grammar_passive_selection_b1_03.csv grammar_passive_selection_b2_01.csv grammar_passive_selection_b2_02.csv</activity_contents>
</clog_activity>

</clog_support_material>



</root>
