kasperskygroup204 y22kasperskygroup204 20250129 icons8-reading-100.png quarterly test Prepare for quarterly test (the url will be available here later) vocab pre teach functional language grammar focus smartphone or tablet device listening Download onto your phone or tablet and listen carefully. ~/bups/bup_vet_books_cds_dvds$ ls */*/*selection* | grep passive ## Outlook (ext.duncan.potter@ef.com) → use firefox w/ latest login login: ext.duncan.potter@ef.com password: use microsoft authenticator on android enter code from chrome on laptop into android app confirm w/ pin 1333 ## teams 〆 off-line linux version lacks window sharing... https://www.microsoft.com/en-ww/microsoft-teams/log-in → use chrome login: duncanpotter@yandex.ru passwd: 99nacnud ### sound sharing → same workaround as skype pulseaudio recording → skype: input from → (was Built in audio) change to Monitor Built in audio ### break out rooms https://www.youtube.com/watch?v=Nq2pbPtMZGk #### Outlook Calendar → join meeting #### Breakout rooms Teams main menu → top right → Breakout Rooms (preview) right pane → ... menu (rename / move people around...) OR top right ... menu → recreate rooms right pane → Start rooms → attendees get pulled automatically #### If attendee is late Breakout room preview → Assign participants (name of late attendee) → assign SS to room #### How to join a room Organiser → choose room → ... → join room #### How to leave a room top right, red 'Leave' → click middle top right 'Resume' to come back to main meeting room #### Make an announcement to / across all rooms Breakout rooms (preview) ... → make an announcement right pane → Close rooms ### Create and manage breakout rooms during class meetings https://support.microsoft.com/en-us/topic/create-and-manage-breakout-rooms-during-class-meetings-18b340cd-1106-4fa5-a852-5676614f7e7d Organizing a meeting with breakout rooms is currently only available in the Teams for Education desktop app for Windows or Mac. (...) For educators Before you get started, make sure you have the desktop app (...) You can create meetings in any version of Teams, but you'll need Teams for Windows or Mac to create breakout rooms for your students. Students can join from any version of Teams. ### Anna Alekseeva The students have access to our online school and their KPI is to complete not less than 1 unit per month (4 lessons) and to attend at least 1 individual class. Their teacher's comment: We have mostly worked through all the Level 14 EF book units. Their speaking is very good but they really struggle with conditionals. We have reviewed them before but they really need more work on them.Especially mixed conditionals. Alyona can be quite shy but her English is very good. Kirill reads and writes very well, but his speaking and listening needs practice. Iskander, is on level 15 and is doing wonderfully. We'll have 2 more new students, who are going to attend a trial class: Alexander Shindin and Dmitry Fidelman Пожалуйста, обратите внимание, что при расчете удержаний мы учитываем только те пропуски, о которых вы заблаговременно предупреждаете (достаточно короткого письма на настоящий электронный адрес). В связи с тем, что уровень группы - advanced, то компенсация от ЛК - 0%. attendance sheet https://disk.yandex.ru/i/nZJaBCRC15VJtg RedShield vpn ]]> xml sbook_plugins/wordlist_generated_from_xml_clog_sbook_for_sbook_session.inc Kaspersky Lab Group #204 Kirill Gonkov kirill.gonkov@kaspersky.com 13 yrs w/ KL Pavel Kaptur pavel.kaptur@kaspersky.com Windows developer Natalia Filatova nataliya.filatova@kaspersky.com sales enablement platform or system that provides visibility across sales content, training, and coaching lifecycle create, modify, amend policies adapt to changing process compliance with local management & authorities ~ coordinator Enablement tools automate the customer experience, making it more efficient for you internally and more personalized and engaging for your customers. These tools also make it far easier for marketing to distribute, and sales to access and leverage, internal and customer-facing content. A CRM is the foundation of your sales enablement strategy and integral to sales team performance. You have implemented the solution to help your salespeople achieve their goals B2B sales enablement is where strategy becomes reality – where you empower your B2B sales team with the tools, resources and support to make prospects sit up and pay attention improve listening skills Vera Ermolich technical support engineer 2024 - 26yo vera.ermolich@kaspersky.com 20250205 10:10-11:30 2 tbc Lifestyle magazine - pitch By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Business Partner C1 Unit 1 Innovation pg 13 ex 3 reading Lifestyle e-mail Business Partner C1 coursebook vznaniya meeting Vznaniya meeting details https://webinar.vznaniya.ru/rooms/t6c-ezh-gbz-7bc/join ]]> Business Partner C1 1.3 Pitching your ideas Pitching an idea for a magazine section active textbook What makes an effective pitch? Lifestyle e-mail pg 13 ex 4 A B C roleplay pg 13 ex 5 A B video business_partner/business_partner_c1/business_partner_c1_video_files/business_partner_c1_video_u1_l3_1.3.1.mp4 pg 13 ex 6 vocab pg 13 ex 7 A B speaking ]]> active textbook active textbook 20250129 10:10-11:30 2 active Quarterly test feedback | Pitching your ideas By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Business Partner C1 Unit 1 Innovation Business Partner C1 coursebook vznaniya meeting Vznaniya meeting details https://webinar.vznaniya.ru/rooms/t6c-ezh-gbz-7bc/join ]]> Business Partner C1 1.3 Pitching your ideas Quarterly test (logs) active wip quarterly_test_logs test_log_Pavel_20250126_1301_quarterly_test_kasperskygroup204_20241213.xml test_log_Vera_20250124_1746_quarterly_test_kasperskygroup204_20241213.xml test_log_KIRILLGONKOV_20250127_2352_quarterly_test_kasperskygroup204_20241213.xml Persuasive techniques for pitching active textbook What do you find most challenging when pitching to people? ✓ finding the right arguments ✓ understanding their needs ✓ building a convincing narrative (...) pg 12 ex 1 A B speaking pg 12 ex 1 C speaking Functional language: Pitching an idea for a magazine section pg 12 ex 2 speaking ]]> pitch = talk or arguments used by a person trying to sell things or persuade people to do sth 20250122 10:10-11:30 2 active Creativity in the workplace By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Business Partner C1 Unit 1 Innovation pg 112 ex 3 vocab pg 11 ex 5 grammar → pg 116 grammar reference Business Partner C1 coursebook vznaniya meeting Vznaniya meeting details https://webinar.vznaniya.ru/rooms/t6c-ezh-gbz-7bc/join zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> Business Partner C1 active textbook (reminder from previous lesson) business_partner/business_partner_c1/business_partner_c1_coursebook_audio_files/business_partner_c1_coursebook_audio_SE_1.mp3 ]]> 20190927-1306 Articles active grammar Articles mindmap active textbook Articles mindmap
articles_mindmap.pdf ]]> 20191010-1219 Articles (practice) active review active textbook → pg 116 grammar reference pg 11 ex 6 7 grammar T / Cl Do you sometimes enthuse over some new technologies? ✓ artificial intelligence ✓ ad hoc testing ✓ folding smartphones Would you be more creative if you could afford to be more egotistical? 〆not necessarily 〆little correlation pg 11 ex 8 A B writing ]]> egotistical /ˌɛɡəˈtɪstɪkl,ˌiːɡəˈtɪstɪkl/ = excessively conceited or absorbed in oneself; self-centred to enthuse (about / over sth/sb) = to talk in an enthusiastic and excited way about sth for on creativity at the work place 1 day a week These experiments leaded led them to a Nobel prize ]]> 20250115 10:10-11:30 2 active Urge for software alternatives in the face of sanctions By the end of this session you will have studied Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20241213 → time allowed: 60min Quarterly test (on-line version) smartphone or tablet device print Download onto your tablet or print the following pdf for our next lesson. Business Partner C1 Unit 1 Innovation pg 112 ex 3 vocab pg 11 ex 5 grammar → pg 116 grammar reference Business Partner C1 coursebook zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> active textbook Microsoft starts rolling disconnection of its cloud products in Russia MOSCOW. May 17 (Interfax) - Microsoft has started disconnecting its Russian corporate users from its cloud products in Russia, Softline (Softline Group) said on a Telegram channel dedicated to disconnecting foreign clouds. "Microsoft, apparently, has approved the list of products to be disabled. Since yesterday evening, rolling stops of subscriptions in the CSP [cloud solution provider program] began; customers are being disconnected in batches of 5-10 at a time," the statement said. https://interfax.com/newsroom/top-stories/102413/ The Russian Federal Service for Supervision of Communications, Information Technology and Mass Media (Roskomnadzor) has banned apps like WhatsApp, Skype for Business, Teams, etc. for state employees` communication. https://heimdalsecurity.com/blog/whatsapp-banned-in-russian-government/ T / Cl UEFI secure boot If enabled, secure boot only allows the machine to boot using "approved Operating Systems." Someone should correct me if I'm wrong, but I've always been under the impression that secure boot is mainly to help protect you from someone with physical access to your machine. For example, imagine you're using a Windows machine and someone plugs in a Live USB with Kali to try and reset your password using chntpw. If secure boot was enabled, they would be prevented from booting into the Live USB. If your threat model means you aren't worried about someone with physical access, then you may not need this setting. There have been times where I've needed to use a Live USB to chroot into a broken system and make repairs, so I can understand why someone may want to disable secure boot. (...) SecureBoot is a anti-tampering set of technologies that's implemented in your motherboard's firmware. To boot with secureboot on, your bootloader must be signed by whatever key is trusted by your motherboard's firmware, commonly, this means Microsoft's Third-Party CA keys. Some distros have agreements with Microsoft and therefore can be booted without a problem on a SecureBoot enabled system. If your bootloader is not signed, or if the signature does not match, then the motherboard will NOT execute your bootloader, and often skip it entirely just display an error message. However, having SecureBoot ON does not mean your system is secure, it only means that the motherboard is verifiying the autenticity of the bootloader, nothing more. Thus, you need to pair SecureBoot with additional measures if you wish to actually have system that's tamper-resistant, for example, Full Disk Encryption, TPM2 measurements, signed initrd (or a Unified Kernel Image). workaround: → use full disk encryption ]]> 20241225 10:10-11:30 2 lc By the end of this session you will have studied Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20241213 → time allowed: 60min Quarterly test (on-line version) smartphone or tablet device print Download onto your tablet or print the following pdf for our next lesson. Business Partner C1 Unit 1 Innovation pg 112 ex 3 vocab pg 11 ex 5 grammar → pg 116 grammar reference Business Partner C1 coursebook zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 20241218 10:10-11:30 2 active How innovators think By the end of this session you will have studied Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20241213 → time allowed: 60min Quarterly test (on-line version) smartphone or tablet device print Download onto your tablet or print the following pdf for our next lesson. Business Partner C1 Unit 1 Innovation pg 10 ex 2 3 reading Understanding what makes inventors tick Business Partner C1 coursebook zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> Business Partner C1 active textbook ✓ able to think outside the box How often do you have Eureka moments? Have you got any trick to make them happen? ✓ indulge yourself into other activities ✓ chill out → keep ideas being processed on the back burners pg 10 ex 1 speaking pg 10 ex 2 3 reading Understanding what makes inventors tick pg 11 ex 4 speaking ]]> active textbook ✓ more hierarchy → less room for creativity, or more difficult to make possible? pg 112 ex 1 listening business_partner/business_partner_c1/business_partner_c1_coursebook_audio_files/business_partner_c1_coursebook_audio_SE_1.mp3 Functional language: Expressing opinions pg 112 ex 2 listening business_partner/business_partner_c1/business_partner_c1_coursebook_audio_files/business_partner_c1_coursebook_audio_SE_1.mp3 set for homework pg 112 ex 3 vocab ]]> eureka /juəˈri:kə/ = I have found it! (announcing a discovery etc.) against the grain (to go ~) = contrary to the natural inclination or feeling of someone or something bipolar disorder = mental illness characterized by the alternation of manic and depressive states; depression is the more common symptom, and many patients experience only a brief period of overoptimism and mild euphoria during the manic phase disinhibition (aka behavioural disinhibition) = medically recognized as an orientation towards immediate gratification, leading to impulsive behaviour driven by current thoughts, feelings, and external stimuli, without regard for past learning or consideration for future consequences. It is one of five pathological personality trait domains in certain psychiatric disorders. In psychology, it is defined as a lack of restraint manifested in disregard of social conventions, impulsivity, and poor risk assessment schizophrenia /ˌskɪtsəuˈfri:njə/ = mental disease marked by a breakdown in the relation between thoughts, feelings, and actions, frequently accompanied by delusions and retreat from social life dopamine /'dɔpə,main/ = central nervous system neurotransmitter essential to control of motion; it also acts as a hormone. Degeneration of certain dopamine-producing brain cells results in parkinsonism; often called the "happy hormone," dopamine results in feelings of well-being. A primary driver of the brain's reward system, it spikes when we experience something pleasurable thalamus /'θæləməs/ = either of two masses of grey matter in the forebrain, serving as relay stations for sensory tracts on the back burner = when something is temporarily not being dealt with or considered, especially because it is not urgent or important 27 Club = informal list consisting mostly of popular musicians, often expanded by artists, actors, and other celebrities who died at age 27. Although the claim of a "statistical spike" for the death of musicians at that age has been refuted by scientific research, it remains a common cultural conception that the phenomenon exists, with many celebrities who die at 27 noted for their high-risk lifestyles extraneous /eksˈtreɪnjəs/ (~ to) = separate from the object to which it is attached amorphous /əˈmɔːfəs/ = without a clearly defined shape or form. off-the-cuff = without preparing ahead of time what you will, say; without preparation 20241211 10:10-11:30 2 active The impact of technology By the end of this session you will have studied Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20241213 → time allowed: 60min Quarterly test (on-line version) smartphone or tablet device print Download onto your tablet or print the following pdf for our next lesson. Business Partner C1 Unit 1 Innovation pg 8 ex 5 A B C vocab Business Partner C1 coursebook zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> Business Partner C1 active textbook ✓ alternating current (AC) electricity by Nikola Tesla (born in 1856 in Austria-Hungary) ✓ pioneered the generation, transmission, and use of alternating current (AC) electricity, which can be transmitted over much greater distances than direct current ✓ everyone before him had thought only of direct current pg 8 ex 5 A vocab T / Cl Which is correct: to address a [problem | solution]? ✓ problem = to deal with, to tackle → collocation pg 8 ex 5 B C vocab Lexical material: Phrasal verbs to get round problems pg 9 ex 6 vocab T / Cl How do you go about testing a new product: have you got some automated routines or do you complete it manually? ✓ follow normative procedures pg 9 ex 7 vocab T / Cl What well thought out solutions could you dream up to convince the elderly to adopt them? ✓ AI robots to help them get dressed pg 9 ex 8 project ]]> well thought out = planned and organised carefully insight = sudden, clear understanding of something or part of something, especially a complicated situation or idea unorthodox = different from what is usual or accepted by most people to get round = to deal successfully with a problem to go about = to begin to do something or deal with something to read up on sth = to acquire information about a particular subject by studying it intensively to catch on = to become fashionable or popular to dream up = to imagine or invent something of = used to talk about possession from = used to refer to the original source of something 20241204 10:10-11:30 2 active Business Partner C1 | An innovative approach By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Business Partner C1 Unit 1 Innovation Business Partner C1 coursebook zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> Business Partner C1 active textbook T / Cl Would you like to be an innovation director? What do you think this job involves? ✓ focus mainly on the development of new products and services ✓ oversee the identification, development and production of new products and services (...) pg 8 ex 2 3 video business_partner/business_partner_c1/business_partner_c1_video_files/business_partner_c1_video_u1_l1_1.1.1_ME_l.mp4 T / Cl How can you create the greatest bang for your buck? ✓ play with technology (incl. over-tinkering) ✓ find like-minded people ✓ tackle big challenges ✓ gain insight (learn about workarounds used by others) ✓ prototype pg 8 ex 4 speaking ]]> disadvantaged = deprived of some of the basic necessities or advantages of life, such as adequate housing, medical care, or educational facilities to hang out = to spend time in a certain location or with certain people incubator = organization which helps new businesses to develop by giving them office space, services and equipment and providing them with business and technical advice blockchain = system in which a record of transactions made in Bitcoin or another cryptocurrency is maintained across several computers that are linked in a peer-to-peer network sight-impaired = used to describe someone who cannot see well cystic fibrosis = serious medical condition, especially affecting children, in which breathing and digesting food is very difficult Parkinson(’s) (disease) = serious illness in which your muscles become very weak and your arms and legs shake to tinker with = to make small changes to sth in order to repair or improve it, especially in a way that may not be helpful glass ceiling = ceiling based on attitudinal or organizational bias in the work force that prevents minorities and women from advancing to leadership positions more bang for the buck = good value for money 20241127 10:10-11:30 2 active Business Partner C1 | Secrets of blue-sky thinking By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Business Partner C1 Unit 1 Innovation Business Partner C1 coursebook zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 1 Secrets of blue-sky thinking active edit_ol_qa pix/icons8-collaboration-100_white.png Can you be commercially successful if you just follow suit (i.e. do the same as others do)? Why is creative thinking so much encouraged in the workplace? Have you got any secrets or recipes for being creative at work? ✓ never do the same thing twice ✓ always have divergent opinions in your team = don't follow suit ✓ practise brainstorming, timeout... ✓ try adding value to what AI can propose to follow suit = to do what someone else is doing; to play a card of the same colour and kind that another player has put down Are you being innovative in your job as much as you'd like to? What stops you? 〆standardised procedures, red tape 〆repetitive tasks 〆limited budget 〆resistance to change red tape = (disapproving) official rules that seem more complicated than necessary and prevent things from being done quickly What could define creativity in a professional context? ✓ divergent thinking = often referred to as lateral thinking, is the process of creating multiple, unique ideas or solutions to a problem that you are trying to solve. Through spontaneous, free-flowing thinking, divergent thinking requires coming up with many different answers or routes forward ✓ cognitive flexibility = ability to switch between thinking about two different concepts or to think about multiple concepts simultaneously → take your mind off a problem by focusing temporarily on sth else to allow your subconsciousness to come up with original solutions divergent = to be or become different from what is expected, planned, etc What is blue sky thinking? ✓ ideas that are not limited by the current beliefs or norms of a group or society ✓ may be creative or whimsical and maybe even bizarre → such thinking might lead to the solution you need whimsical = unusual and not serious in a way that is either amusing or annoying What qualities do creative people need in the workplace to succeed? ✓ inborn quality that is challenging to foster e.g. like charisma ✓ determination & arguably a strong ego 〆many ideas never come to fruition → need to become hardened to disappointment & failure ✓ not conscious or worrying about what others think about you (and how odd you may be) fruition = successful result of a plan, a process or an activity What's the difference between invention & innovation? ✓ invention (in a work context) = creation of a new product, service or process for the 1st time ✓ innovation (in a work context) = improvement, further development or addition to something that as already been invented in order to make more profitable, better-suited to a market... active textbook ]]> to follow suit = to do what someone else is doing; to play a card of the same colour and kind that another player has put down red tape = (disapproving) official rules that seem more complicated than necessary and prevent things from being done quickly invention (in a work context) = creation of a new product, service or process for the 1st time innovation (in a work context) = improvement, further development or addition to something that as already been invented in order to make more profitable, better-suited to a market... blue sky thinking = ideas that are not limited by the current beliefs or norms of a group or society. Blue-sky thinking can be ideas that are creative or whimsical and maybe even bizarre. Such thinking might lead to just the solution you need divergent = to be or become different from what is expected, planned, etc divergent | lateral thinking = process of creating multiple, unique ideas or solutions to a problem that you are trying to solve. Through spontaneous, free-flowing thinking, divergent thinking requires coming up with many different answers or routes forward cognitive flexibility = ability to switch between thinking about two different concepts or to think about multiple concepts simultaneously whimsical = unusual and not serious in a way that is either amusing or annoying; capricious fruition = successful result of a plan, a process or an activity 20241120 10:10-11:30 2 active Looking at language | The conversation By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. English File 4th edition Advanced Unit 1 B A job for life? (no new homework) English File 4th edition Advanced (course book) zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> active textbook ✓ apparently = discourse marker pg 15 ex 2 A B video english_file/english_file_4th_edition_2019/english_file_4th_edition_advanced/english_file_4th_edition_advanced_video_audio_sub/resource/1._Eliza_Carthy_mixed_comp_check.mp4 ]]> active textbook 〆difficult to distinguish your personal life from a professional one → poor work-life balance 〆personal relationships could hamper impartial feedback 〆feelings may take over more optimal business choices ✓ reach consensus faster pg 15 ex 3 A B video english_file/english_file_4th_edition_2019/english_file_4th_edition_advanced/english_file_4th_edition_advanced_video_audio_sub/resource/1._Conversation_1__Family_business___Group_4.mp4 pg 15 ex 3 C speaking pg 15 ex 3 D video english_file/english_file_4th_edition_2019/english_file_4th_edition_advanced/english_file_4th_edition_advanced_video_audio_sub/resource/1._Conversation_1__Family_business___Extracts.mp4 Functional language: Interrupting to show interest T / Cl When is it polite to interrupt? ✓ to show agreement by continuing each other's thoughts = you are an attentive listener → shows you are involved in the discussion = cultural mark of little power distance among speakers ≠ large power distance cultures (e.g. China) What will people say if a staff member never participates actively in meetings? ✓ may seem as though he/she lacks self-confidence → may need training in leadership & team building ≠ poor linguistic skills or lack of confidence → need for cultural awareness pg 15 ex 3 E speaking → practise discourse markers T / Cl Can you achieve a good work life balance with members of your family? ✓ if you all share the same passion e.g. in a family of musicians How would you feel if your parents ran a chocolate factory? ✓ would be very popular among children at school 〆may have difficulty having a healthy diet ]]> basically = used to introduce an important point really = used to introduce sth interesting or unexpected apparently = according to what you have heard or read; according to the way sth appears in a way = used to show uncertainty as to = used to introduce a point to be addressed anyway = used when changing the subject of a conversation, ending the conversation, or returning to a subject exploitative = treating sb unfairly in order to gain an advantage or to make money buzzword = word or expression from a particular subject area that has become fashionable by being used a lot, especially on television and in the newspapers 20241113 10:10-11:30 2 active Talking about work and family By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. English File 4th edition Advanced Unit 1 B A job for life? (no new homework) English File 4th edition Advanced (course book) zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> active textbook ✓ bustling home ✓ guests, gigs, parties ✓ professional touring (...) pg 14 ex 1 A B video english_file/english_file_4th_edition_2019/english_file_4th_edition_advanced/english_file_4th_edition_advanced_video_audio_sub/resource/Eliza_Carthy_mixed_part_2_pro_res.mp4 T / Cl Are you happy with your work-life balance? Is it any better than that of a musician? 〆routine can be more difficult than touring → kills creativity, encourages a rather passive mind state ✓ touring & travelling keep you on the ball → induces being active pg 14 ex 1 C speaking Interview part 3 pg 14 ex 1 A B video english_file/english_file_4th_edition_2019/english_file_4th_edition_advanced/english_file_4th_edition_advanced_video_audio_sub/resource/Eliza_Carthy_mixed_part_3_pro_res_new.mp4 pg 14 ex 1 C speaking ]]> basically = used to introduce an important point really = used to introduce sth interesting or unexpected apparently = according to what you have heard or read; according to the way sth appears in a way = used to show uncertainty as to = used to introduce a point to be addressed anyway = used when changing the subject of a conversation, ending the conversation, or returning to a subject exploitative = treating sb unfairly in order to gain an advantage or to make money 20241106 10:10-11:30 2 lc By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. English File 4th edition Advanced Unit 1 B A job for life? (no new homework) English File 4th edition Advanced (course book) zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 20241030 10:10-11:30 2 active Writing a job application Looking at language | The conversation By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. English File 4th edition Advanced Unit 1 B A job for life? pg 13 ex 6 writing see pg 116 ex 1 A B reading Analysing a model text English File 4th edition Advanced (course book) zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> active textbook ✓ apply for a job in the tourism industry ✓ work at the front desk pg 13 ex 6 writing see pg 116 writing pg 116 ex 1 A B reading Analysing a model text T / Cl How can you say & justify you would like to work in a given company? I would [w _ l _ o _ _] the [c _ _ _ _ _] to work in such a company I would welcome the chance to work in such a company ✓ fast-moving environment ✓ can-do attitude ✓ opportunities to liaise in English ! avoid anonymous comments which could describe any company ≠ flattering (...) pg 116 ex 1 C writing pg 116 ex 1 D speaking Lexical material: Formal vs Informal expressions in writing T / Cl How can you say you are interested in a given vacancy? I am writing to apply for the position of... What is more appropriate in a formal covering letter? I have experience [talking to people | dealing with clients] ✓ dealing with clients pg 117 ex 1 E vocab Functional language: Planning what to write T / Cl If you were a student, how could you earn some money during the summer? Would you like to be responsible for crowd control at a music festival like Woodstock? ✓ work part-time in an environment with young people ✓ attend rock concerts for free pg 117 ex 1 A reading Global stage UK pg 117 ex 1 B speaking Functional language: Writing a covering e-mail pg 117 writing → apply for the festival job advertised ]]> active textbook pg 14 ex 1 B C video english_file/english_file_4th_edition_2019/english_file_4th_edition_advanced/english_file_4th_edition_advanced_video_audio_sub/resource/1._Eliza_Carthy_mixed_part_1_pro_res.mp4 pg 14 ex 1 D speaking (to be continued) ]]> can-do = willing to try new things and expecting that they will be successful to liaise = to work closely with sb and exchange information with them eligible (for sth) | (to do sth) = person who is eligible for sth or to do sth, is able to have or do it because they have the right qualifications, are the right age, etc basically = used to introduce an important point really = used to introduce sth interesting or unexpected apparently = according to what you have heard or read; according to the way sth appears in a way = used to show uncertainty as to = used to introduce a point to be addressed anyway = used when changing the subject of a conversation, ending the conversation, or returning to a subject exploitative = treating sb unfairly in order to gain an advantage or to make money to for the post of receptionist ]]> 20241023 18:10-19:30 2 active Discourse markers Writing a job application By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. English File 4th edition Advanced Unit 1 B A job for life? pg 13 ex 5 C grammar see pg 143 grammar bank 1 A B C pg 13 ex 6 writing see pg 116 ex 1 A B reading Analysing a model text English File 4th edition Advanced (course book) zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 20241002-1928 If vs in case active grammar active textbook ]]> active textbook see pg 116 writing pg 116 ex 1 A B reading Analysing a model text T / Cl Why would you welcome the chance to work in such a company? ✓ fast-moving environment ✓ can-do attitude ✓ opportunities to liaise in English (...) pg 116 ex 1 C writing pg 116 ex 1 D speaking Lexical material: Formal vs Informal expressions in writing T / Cl How can you say you are interested in a given vacancy? I am writing to apply for the position of... What is more appropriate in a formal covering letter? I have experience [talking to people | dealing with clients] ✓ dealing with clients pg 117 ex 1 E vocab Functional language: Planning what to write pg 117 ex 1 A reading Global stage UK pg 117 ex 1 B speaking Functional language: Writing a covering e-mail pg 117 writing → apply for the festival job advertised ]]> active textbook pg 14 ex 1 B C video english_file/english_file_4th_edition_2019/english_file_4th_edition_advanced/english_file_4th_edition_advanced_video_audio_sub/resource/1._Eliza_Carthy_mixed_part_1_pro_res.mp4 pg 14 ex 1 D speaking Interview part 2 pg 14 ex 1 A B video english_file/english_file_4th_edition_2019/english_file_4th_edition_advanced/english_file_4th_edition_advanced_video_audio_sub/resource/Eliza_Carthy_mixed_part_2_pro_res.mp4 pg 14 ex 1 C speaking Interview part 3 pg 14 ex 1 A B video english_file/english_file_4th_edition_2019/english_file_4th_edition_advanced/english_file_4th_edition_advanced_video_audio_sub/resource/Eliza_Carthy_mixed_part_3_pro_res_new.mp4 pg 14 ex 1 C speaking ]]> active textbook severe = serious; extremely bad owing to = because of in case = in the event of sth happening, possibly negative; is NOT 'when' can-do = willing to try new things and expecting that they will be successful to liaise = to work closely with sb and exchange information with them eligible (for sth) | (to do sth) = person who is eligible for sth or to do sth, is able to have or do it because they have the right qualifications, are the right age, etc 20241016 18:10-19:30 2 active JH | Describing strengths & weaknesses (sticky points) By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. English File 4th edition Advanced Unit 1 B A job for life? pg 13 ex 5 C grammar see pg 143 grammar bank 1 A B C pg 13 ex 6 writing see pg 116 ex 1 A B reading Analysing a model text English File 4th edition Advanced (course book) zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> Bottoms Up - JH B2 Preparing for professional mobility 1 Building self-confidence active edit_ol_qa pix/icons8-collaboration-100_white.png Imagine you are only a junior or middle manager. What evidence can you give of your professional maturity? How can you prove you have enough experience to match their team? What can you do to boost your self-confidence? When would you decide to escalate a problem raised by a customer? ✓ depends on company culture ✓ management sometimes expect you to deal with customer requests → distinguish minor financial risks from threats to the company's reputation = expect empowerment from your managers What constructive feedback would your peers share about you? ✓ colleagues suggested you had potential for more than what you were doing with them → changed jobs regularly to gain a broader perspective Where do you see yourself in 3-5 years? What do you need to get there? ✓ more exposure to international needs ✓ soft skills = often more relevant than hard skills e.g. each company have their own, in-house technologies 3 Sticky points 20230401 hw20230408 Describing weaknesses edit_ol_qa prep_ol_qa active Are you able to anticipate areas that a head hunter may try to use against you to destabilise you during a stress or case interview? Prepare your answers to the following sticky questions. → practise with the stopwatch → identify areas that may need improvement stopwatch What could be your weakest points? 〆transitional period for adapting to a new environment 〆superficial knowledge in some areas sticky = (informal) difficult or unpleasant superficial = of or on the surface of sth; (often disapproving) not studying or looking at sth thoroughly; seeing only what is obvious; appearing to be true, real or important until you look at it more carefully What differences in interpersonal skills & leadership will you encounter? = show awareness of possible blind spots → expect a mix of styles which depends on the company's corporate culture

McGregor - Theory X and Theory Y Management

mc_gregor_theory_x_theory_y_management_chart01.png mc_gregor_theory_x_theory_y_management_chart02.png
]]> ✓ use relevant examples & MBA methodology when applying for a management position e.g. I had to be a McGregor X-type kind of manager when... empowerment = encouraging workers to improve the way they do their own jobs; to give sb the power or authority to do sth linear-active culture = culture where you may want to be concise, precise, and factual, avoid interruptions and distractions, and follow a clear agenda and timeline What constructive feedback would your peers share about you? ✓ team player ✓ inspiring leader ✓ provide occasional hands-on support if team members need help = be supportive → show potential for growth ✓ give an example (consider using the STAR method) ✓ avoid confrontation because you should be a team player e.g. I should pay more attention to what exactly people say What would be the hardest part of coming to this company? ✓ work-life balance → relocation of your family 〆coping with stressful deadlines 〆having regular performance appraisal during the probation period 〆lacking proper induction couch potato = (informal, disapproving) person who spends a lot of time sitting and watching television to span = to include a large area or a lot of things USP = unique selling point to defuse = to stop a possibly dangerous or difficult situation from developing, especially by making people less angry or nervous reciprocity = situation in which two people, countries, etc. provide the same help or advantages to each other to rectify = to put right sth that is wrong, to correct maturity = quality of thinking and behaving in a sensible, adult manner to meddle in | with sth = (disapproving) to become involved in sth that does not concern you 20241009 10:10-11:30 2 active What I'm really thinking By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. English File 4th edition Advanced Unit 1 B A job for life? pg 12 ex 4 B C reading What I'm really thinking → pg 12 The female boxing coach → pg 12 The night receptionist → pg 13 The orchestral musician English File 4th edition Advanced (course book) zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> active textbook ✓ find inspiration for new careers ✓ assess their ability to adapt to change ✓ compare their ambitions with yours (...) pg 12 ex 4 A reading pg 12 ex 4 B C reading What I'm really thinking → pg 12 The female boxing coach → pg 12 The night receptionist → pg 13 The orchestral musician pg 12 ex 4 D vocab pg 12 ex 4 E speaking ]]> 2 pix/icons8-dictionary-100_white.png Discourse markers B2 active wip xml_multi_dd_row in order to finish the project → expressing a purpose / result]]> 17 10 left 1;2;3;4;5;18 6 7;8;9;10;11;12;13;17 14 15;16;17;18;5;13 expressing a cause since as Following In accordance with (Given the current situation) expressing a purpose / result Consequently expressing a contradiction though in spite of while yet still nevertheless Having said that adding an argument Moreover considering all aspects To put it in a nutshell Bearing in mind (Having said that) Given the current situation ]]> active textbook set for homework pg 13 ex 5 C grammar see pg 143 grammar bank 1 A B C pg 13 ex 5 D listening english_file/english_file_4th_edition_2019/english_file_4th_edition_advanced/english_file_4th_edition_advanced_audio_cd01/english_file_4th_edition_advanced_audio_cd01_16.mp3 pg 13 ex 5 E listening english_file/english_file_4th_edition_2019/english_file_4th_edition_advanced/english_file_4th_edition_advanced_audio_cd01/english_file_4th_edition_advanced_audio_cd01_17.mp3 T / Cl Would you tell your boss how bad his ideas are? 〆risk not being promoted 〆might lose your job ]]> to miss the point = to be unable to comprehend the essence of what was meant sanity = state of having a normal healthy mind to hold your own = to be able to resist someone who is attacking or opposing you bloke /bləuk/ = man, guy tomboy = young girl who enjoys activities and games that are traditionally considered to be for boys fair enough = used to admit that something is reasonable or acceptable patter = sound that is made by sth repeatedly hitting a surface quickly and lightly e.g. rain solitude /ˈsɔlɪtju:d/ = state of being alone, especially when you find this pleasant loneliness = sadness resulting from being forsaken or abandoned; unpleasant emotional response to perceived isolation. Loneliness is also described as social pain to perpetuate /pəˈpetʃueɪt/ = to make sth such as a bad situation, a belief, etc. continue for a long time compassionate = feeling or showing sympathy for people who are suffering genuine = real, authentic to think twice = to consider a course of action carefully before embarking on it intercom = system of communication by telephone or radio inside an office, plane, etc.; the device you press or switch on to start using this system to wander = to walk slowly around or to a place, often without any particular sense of purpose or direction; to stop being directed on sth and to move without much control to other ideas, subjects, etc thrill = strong feeling of excitement or pleasure; an experience that gives you this feeling to fraternise = to be on friendly terms with someone, as if with a brother, especially with an enemy; to meet someone socially, especially someone who belongs to an opposing army or team, or has a different social position to keep your nose to the grindstone = to work hard and continuously respite (from sth) = short break or escape from sth difficult or unpleasant disengaged = not involved and bored by sth to giggle = (at / about sb/sth) to laugh in a silly way because you are amused, embarrassed or nervous A and E = Accident and Emergency - part of a hospital where people go when they are injured or sick and need treatment quickly non-disclosure agreement = NDA is a legal document that protects your business information and trade secrets from vendors, employees, and third parties. Non-disclosure agreements help employers by protecting valuable, sensitive business information bully = person who uses their strength or power to frighten or hurt weaker people boyish = (approving) looking or behaving like a boy, in a way that is attractive to alleviate /əˈli:vɪeɪt/ = to make sth less severe; to ease were being a long way from the stage ... so I don't spend much time for on getting there ]]> monotonous /məˈnɔtnəs/ tedious /ˈti:djəs/ 20241002 10:10-11:30 2 active Pronunciation & speaking By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. English File 4th edition Advanced Unit 1 B A job for life? pg 163 vocab bank Work pg 12 ex 4 B C reading What I'm really thinking → pg 12 The female boxing coach → pg 12 The night receptionist → pg 13 The orchestral musician English File 4th edition Advanced (course book) zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> active textbook pg 163 ex 1 C listening english_file/english_file_4th_edition_2019/english_file_4th_edition_advanced/english_file_4th_edition_advanced_audio_cd01/english_file_4th_edition_advanced_audio_cd01_10.mp3 T / Cl How would you feel if you had a dead-end job: would you stay or leave? ✓ depends on serious alternative offers → internal work conditions also matter If your hobby was more fulling than your job, would you consider trying to make a career out of your hobby instead? 〆might be a dead-end job because it often lacks career ladder perspectives 〆monetising your hobby might make you hate it if you have to strike too many compromises Do you know anyone who has a tedious job but may find it fulfilling? ✓ a metro conductor might enjoy their work because of responsibilities given pg 163 ex 2 A vocab pg 163 ex 2 B listening english_file/english_file_4th_edition_2019/english_file_4th_edition_advanced/english_file_4th_edition_advanced_audio_cd01/english_file_4th_edition_advanced_audio_cd01_11.mp3 T / Cl Do people who have been put on a fast track really deserve it? 〆sometimes it is a sign of nepotism How long do you think you'll be able to move up the career ladder? ✓ often depends on age → having a family might slow down career development Have you been job-hunting out of curiosity? ✓ browsing offers to keep in line with industry standards → show whether you need to upskill to remain competitive pg 163 ex 2 C vocab T / Cl Once you retire, would you like some zero-hours | casual contracts as a freelance consultant? ✓ helps making a transition to full-time retirement ✓ more flexible than part-time contract 〆need being available at a moment's notice = on call work Which can be temporary [laid off | redundant]? ✓ laid off In practice, which are more useful [skills | qualifications]? ✓ skills = what you can do - abilities pg 163 ex 3 A vocab pg 163 ex 3 b listening english_file/english_file_4th_edition_2019/english_file_4th_edition_advanced/english_file_4th_edition_advanced_audio_cd01/english_file_4th_edition_advanced_audio_cd01_12.mp3 ]]> active textbook english_file/english_file_4th_edition_2019/english_file_4th_edition_advanced/english_file_4th_edition_advanced_audio_cd01/english_file_4th_edition_advanced_audio_cd01_15.mp3 pg 11 ex 3 B C speaking T / Cl Would you be ready to consider a very tedious job if it were well-paid? ✓ if you need the money... pg 11 ex 3 D speaking ]]> compassionate leave = time that you are allowed to be away from work because sb in your family is ill/sick or has died, or for other personal reasons zero-hours | casual contract = type of employment contract in United Kingdom labour law, between an employer and an employee whereby the employer is not obliged to provide any minimum number of working hours to the employee; such contracts are usually for 'piece work' or 'on call' work, for example for interpreters monotonous /məˈnɔtnəs/ tedious /ˈti:djəs/ 20240925 10:10-11:30 2 active A job for life? By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. English File 4th edition Advanced Unit 1 B A job for life? pg 10 ex 2 A B reading 25 jobs before she was 25 English File 4th edition Advanced (course book) english_file_4th_edition_advanced_student_s_book_unit01.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> active textbook ✓ probably not ✓ professional mobility is expected in today's society → more exciting to be challenged by new people & environments Is the quote by Roosevelt still relevant today? ✓ pioneer example of lifelong learning → quite relevant, perhaps even more in the days of AI ✓ professions don't really depend on accumulating data any more → show critical thinking & learn as you go pg 10 ex 1 A vocab T / Cl What aspects of your job do you find rewarding? ✓ working with people and not just making money ✓ work-life balance ✓ playing a role in society (corporate social responsibility) = giving a reward, especially by making you feel satisfied that you have done something important or useful, or done something well pg 10 ex 1 B vocab set for homework pg 163 vocab bank Work T / Cl What features are most important to you in a job? ✓ working remotely | on-site ✓ interacting with people → social life makes work more attractive pg 10 ex 1 C speaking Lexical material: Bucket list T / Cl Why is important to have a bucket list? What's in yours? ✓ keeps you motivated ✓ makes you curious & proactive pg 10 ex 2 A B reading 25 jobs before she was 25 Lexical material: Job shadowing pg 11 ex 2 C D listening english_file/english_file_4th_edition_2019/english_file_4th_edition_advanced/english_file_4th_edition_advanced_audio_cd01/english_file_4th_edition_advanced_audio_cd01_13.mp3 T / Cl Have you got any experience in job shadowing? What are the advantages of such practice? ✓ gain first-hand experience ✓ provides insight → helps making career choices and/or changes Lexical material: Portfolio career pg 11 ex 2 E listening english_file/english_file_4th_edition_2019/english_file_4th_edition_advanced/english_file_4th_edition_advanced_audio_cd01/english_file_4th_edition_advanced_audio_cd01_14.mp3 T / Cl Would you like to have a portfolio career? ✓ more challenging & exciting → depends on networking skills → improve people skills pg 11 ex 2 F speaking ]]> sought after = wanted by many people, because it is of very good quality or difficult to get or to find to struggle = to try hard; to fight snowflake = person who is too sensitive to criticism and easily upset bucket list = list of things people want to do in their lifetime job shadowing = type of on-the-job training that allows an interested employee to follow and closely observe another employee performing the role. This type of learning is usually used to onboard new employees into an organization or into a new role cold-calling = practice of telephoning sb that you do not know, in order to sell them sth to shear = to cut the wool off a sheep portfolio career = portfolio career includes different job titles and roles across various sectors. You might be a graphic designer who also offers a web design service and creates brochures. Additionally, you might offer an unrelated service, such as calligraphy. Embraces having several job titles, often simultaneously, to generate multiple income sources. You might have a main full-time paid job but freelance on the side. You might mix a part-time job with a side hustle or run your own start-up / passion project in your spare time the only one a single | unique experience when... ]]> 20240918 10:10-11:30 2 active Describing your personality By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. English File 4th edition Advanced Unit 1 A We are family What's your personality → pg 106 communication English File 4th edition Advanced (course book) english_file_4th_edition_advanced_student_s_book_unit01.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> English File 4th edition C1 active textbook ✓ being affectionate ✓ being patient (...) Should a good parent and/or partner be ambitious? ✓ probably yes, but not bossy pg 8 ex 4 A B vocab Functional language: Softening the way you describe someone's personality T / Cl How can you make the following less strong? He's a trouble-maker He's a bit of a trouble-maker ✓ a bit of a ✓ quite a → noun e.g. He's a bit of a pain in the neck ✓ rather ✓ a little → adjective e.g. She's a little bossy set for homework pg 8 ex 4 C vocab pg 162 vocab bank Personality ]]> active wip textbook pg 162 ex 1 B listening english_file/english_file_4th_edition_2019/english_file_4th_edition_advanced/english_file_4th_edition_advanced_audio_cd01/english_file_4th_edition_advanced_audio_cd01_05.mp3 pg 162 ex 2 A vocab pg 162 ex 2 B listening english_file/english_file_4th_edition_2019/english_file_4th_edition_advanced/english_file_4th_edition_advanced_audio_cd01/english_file_4th_edition_advanced_audio_cd01_06.mp3 pg 162 ex 3 A vocab pg 162 ex 3 B listening english_file/english_file_4th_edition_2019/english_file_4th_edition_advanced/english_file_4th_edition_advanced_audio_cd01/english_file_4th_edition_advanced_audio_cd01_07.mp3 ]]> wip textbook pg 8 ex 5 D listening english_file/english_file_4th_edition_2019/english_file_4th_edition_advanced/english_file_4th_edition_advanced_audio_cd01/english_file_4th_edition_advanced_audio_cd01_05.mp3 pg 8 ex 5 E F pronunciation ]]> active textbook pg 8 ex 6 B writing Lexical material: Phrasal verbs pg 8 ex 6 C D vocab pg 8 ex 6 E reading pg 9 reading What's your personality pg 9 ex F reading pg 9 ex G speaking → pg 106 communication ]]> conscientious /ˌkɔnʃɪˈenʃəs/ = taking care to do things carefully and correctly sympathetic = kind to sb who is hurt or sad; showing that you understand and care about their problems; not friendly or nice as in many other languages trusting = tending to believe that other people are good, sincere, honest, etc heart of gold = incredibly kind ot everyone down to earth = very sensible and practical cold fish = unfriendly and never showing emotions real pain in the neck = annoying soft touch = easy to persuade quick temper = who gets angry very easily full of oneself = thinking you are the most important person wouldn't hurt a fly = very gentle person never lift a finger = expecting others to do everything life and soul of the party = great at telling jokes and making people laugh affectionate = showing caring feelings and love for sb outgoing = liking to meet other people, enjoying their company and being friendly towards them sensitive = (to sth) aware of and able to understand other people and their feelings; easily offended or upset bossy = (disapproving) always telling people what to do moody = having moods that change quickly and often; bad-tempered or upset, often for no particular reason stubborn = (often disapproving) determined not to change your opinion or attitude stingy /ˈstɪndʒɪ/ = (informal) not given or giving willingly; not generous, especially with money head-on = in which people express strong views and deal with sth in a direct way gut feeling = instinctive reaction, intuition white lie = harmless or small lie, especially one that you tell to avoid hurting sb 20240911 10:10-11:30 2 active Lexical & grammatical uses of have (review for Kiril only) Describing your personality By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. English File 4th edition Advanced Unit 1 A We are family What's your personality → pg 106 communication english_file_4th_edition_advanced_student_s_book_unit01.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> English File 4th edition C1 20211003-2135 Have something done active grammar subject + auxiliary/modal verb + object + past participle Is the agent (hairdresser) important? 〆 no → arrangement for a different person to do sth for us ✓ I have my hair cut every month by ♣my neighbour who is a butcher subject + auxiliary/modal verb + object + past participle + preposition + agent ♣ my neighbour who is a butcher = agent A hotel manager asks the customer: Will you [have served your breakfast | have your breakfast served] in your room? ✓ will you have your breakfast served = arrangement for a different person to do sth for us ... or will you have it downstairs? [arrangement | request] ≠ arrangement ✓ request, order ]]> active textbook ✓ I don't have pg 7 ex 3 A B grammar pg 142 grammar bank 1 A ex A B C pg 7 ex 3 C speaking ]]> active textbook pg 162 ex 1 B listening english_file/english_file_4th_edition_2019/english_file_4th_edition_advanced/english_file_4th_edition_advanced_audio_cd01/english_file_4th_edition_advanced_audio_cd01_05.mp3 pg 162 ex 2 A vocab pg 162 ex 2 B listening english_file/english_file_4th_edition_2019/english_file_4th_edition_advanced/english_file_4th_edition_advanced_audio_cd01/english_file_4th_edition_advanced_audio_cd01_06.mp3 pg 162 ex 3 A vocab pg 162 ex 3 B listening english_file/english_file_4th_edition_2019/english_file_4th_edition_advanced/english_file_4th_edition_advanced_audio_cd01/english_file_4th_edition_advanced_audio_cd01_07.mp3 ]]> to have it out with someone = to attempt to resolve a dispute or misunderstanding by confronting someone and engaging in a frank discussion or argument; to talk openly about sth to be having someone on = (intransitive) to play a joke on someone to have had it = to have had enough of sb/sth to have it in for sb = to not like sb and be unpleasant to them to have got it in oneself (~ to do sth) = to feel capable of doing sth to have a (real) laugh = to enjoy oneself conscientious /ˌkɔnʃɪˈenʃəs/ = taking care to do things carefully and correctly trusting = tending to believe that other people are good, sincere, honest, etc heart of gold = incredibly kind ot everyone down to earth = very sensible and practical cold fish = unfriendly and never showing emotions real pain in the neck = annoying soft touch = easy to persuade quick temper = who gets angry very easily full of oneself = thinking you are the most important person wouldn't hurt a fly = very gentle person never lift a finger = expecting others to do everything life and soul of the party = great at telling jokes and making people laugh take a have some healthy food today ]]> 20240904 10:10-11:30 2 active Lexical & grammatical uses of have By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. English File 4th edition Advanced Unit 1 A We are family pg 142 grammar bank 1 A ex A B C pg 9 reading What's your personality → pg 106 communication english_file_4th_edition_advanced_student_s_book_unit01.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> English File 4th edition C1 20211003-2135 Have something done active grammar subject + auxiliary/modal verb + object + past participle Is the agent (hairdresser) important? 〆 no → arrangement for a different person to do sth for us ✓ I have my hair cut every month by ♣my neighbour who is a butcher subject + auxiliary/modal verb + object + past participle + preposition + agent ♣ my neighbour who is a butcher = agent A hotel manager asks the customer: Will you [have served your breakfast | have your breakfast served] in your room? ✓ will you have your breakfast served = arrangement for a different person to do sth for us ... or will you have it downstairs? [arrangement | request] ≠ arrangement ✓ request, order ]]> active textbook ✓ I don't have pg 7 ex 3 A B grammar pg 142 grammar bank 1 A ex A B C pg 7 ex 3 C speaking ]]> to have it out with someone = to attempt to resolve a dispute or misunderstanding by confronting someone and engaging in a frank discussion or argument; to talk openly about sth to be having someone on = (intransitive) to play a joke on someone to have had it = to have had enough of sb/sth to have it in for sb = to not like sb and be unpleasant to them to have got it in oneself (~ to do sth) = to feel capable of doing sth to have a (real) laugh = to enjoy oneself got have car insurance ]]> 20240828 10:10-11:30 2 active Half agreeing & politely disagreeing By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. English File 4th edition Advanced Unit 1 A We are family pg 9 reading What's your personality → pg 106 communication english_file_4th_edition_advanced_student_s_book_unit01.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> English File 4th edition C1 active textbook ✓ many revolutions prove so pg 7 ex 1 D E vocab pg 7 ex 2 A speaking T / Cl Is a successful career incompatible with a good work life balance and a happy family? 〆workaholics aren't able to spend time with their families 〆people who work hard & play hard have little time for & interest in trivial play with children pg 7 ex 2 B speaking Functional language: Half-agreeing and politely disagreeing T / Cl Your family are the people who care about you, not necessarily your relatives. Do you agree? Why / why not? ✓ I agree up to a point... pg 7 ex 2 C listening english_file/english_file_4th_edition_2019/english_file_4th_edition_advanced/english_file_4th_edition_advanced_audio_cd01/english_file_4th_edition_advanced_audio_cd01_03.mp3 pg 7 ex 2 D listening english_file/english_file_4th_edition_2019/english_file_4th_edition_advanced/english_file_4th_edition_advanced_audio_cd01/english_file_4th_edition_advanced_audio_cd01_04.mp3 pg 7 ex 2 E speaking → practise expressions ]]> conclusively disproved = completely and finally proved wrong ill-fated = not lucky and ending sadly, especially in death or failure damning = critical of sb/sth; suggesting that sb is guilty in the dead of night = the middle of the night trait = particular quality in your personality to have it out with someone = to attempt to resolve a dispute or misunderstanding by confronting someone and engaging in a frank discussion or argument 20240821 10:10-11:30 2 active We are family By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. English File 4th edition Advanced Unit 1 A We are family pg 9 reading What's your personality → pg 106 communication english_file_4th_edition_advanced_student_s_book_unit01.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> English File 4th edition C1 active textbook ✓ people with whom you should feel safe ✓ relationships which can influence you or which you may have some influence on → emotional ties are more important than blood pg 6 ex 1 A speaking pg 6 ex 1 B C listening english_file/english_file_4th_edition_2019/english_file_4th_edition_advanced/english_file_4th_edition_advanced_audio_cd01/english_file_4th_edition_advanced_audio_cd01_02.mp3 T / Cl What do you understand by this quotation from Anna Karenina by L.Tolstoy? Happy families are all alike; every unhappy family is unhappy in its own way. ✓ there are many reasons for having an unhappy family → no unhappy life is easier or worse than another = all tragic stories are painful ]]> touching = causing feelings of pity or sympathy; making you feel emotional assassination = wilful killing, by a sudden, secret, or planned attack, of a person—especially if prominent or important stroke = sudden serious illness when a blood vessel (= tube) in the brain bursts or is blocked, which can cause death or the loss of the ability to move or to speak clearly 20240814 10:10-11:30 2 active Relocating considerations (Pavel only) Writing a self-introduction Versioning a self-introduction with AI By the end of this session you will have studied It's NOT too late!... quarterly test Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20240621 → time allowed: 60min Quarterly test (on-line version) zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 1 Drafting different self-introductions (Rescheduled from previous lesson) 20240731 hw20240807 active prep_ol_qa edit_ol_qa pix/icons8-hand-with-pen-100_white.png Is there any ideal self-introduction for all situations? How can you draft different versions with the help of AI? active textbook 2 pix/icons8-collaboration-100_white.png Ranking criteria for choosing a destination 20230630 hw20230707 active deck_shuffled_lines_valign deck_shuffled_lines_halign prep_deck_shuffled_lines_halign top priorities criteria worth considering optional pluses ]]> 20240807 10:10-11:30 2 active IT hardware & software solutions (Pavel only) By the end of this session you will have studied It's NOT too late!... quarterly test Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20240621 → time allowed: 60min Quarterly test (on-line version) zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 1 Drafting different self-introductions 20240731 hw20240807 active prep_ol_qa edit_ol_qa pix/icons8-hand-with-pen-100_white.png Is there any ideal self-introduction for all situations? How can you draft different versions with the help of AI? active textbook https://www.google.com/url?sa=t&source=web&rct=j&opi=89978449&url=https://en.wikipedia.org/wiki/NVM_Express&ved=2ahUKEwiRoJrttuKHAxVWDzQIHQCGJkUQFnoECBkQAQ&usg=AOvVaw3c3f8WzZf-uVcEc2EqXkAQ T / Cl OLED screens https://en.wikipedia.org/wiki/OLED T / Cl VM Ware https://www.vmware.com/ T / Cl Proxmox Virtual Environment https://www.proxmox.com/en/ ]]> 20240731 10:10-11:30 2 active Preparing a self-introduction with AI Writing a self-introduction By the end of this session you will have studied It's NOT too late!... quarterly test Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20240621 → time allowed: 60min Quarterly test (on-line version) zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 1 Preparing a self-introduction 20240724 hw20240731 pix/icons8-hand-with-pen-100_white.png deadline: 20240221 --> ]]> 1 pix/icons8-dictionary-100_white.png Describing challenges & achievements Expressions to emphasise achievements in a self-introduction active wip xml_multi_dd_row Can you describe your challenges & achievements? 28 6 left 1 2 3 4 5 6 1 Preparing a self-introduction 20240724 hw20240731 pix/icons8-hand-with-pen-100_white.png active wip edit_ol_qa prep_ol_qa How do you write a catchy self-introduction? deadline: 20240221 --> ]]> Say hello to John Doe, the near-mythical creature in the realm of software development who not only masters the dark arts of distributed backend systems and microservice architecture but does so with an effortless flair that would make lesser mortals swoon. With his profound expertise in crafting scalable server APIs and a deep dive into the caverns of MongoDB, Cassandra, and Memcached, John’s not just playing in the big leagues—he’s making the rules. Dare to peek into the JVM ecosystem, and you’ll find John there, juggling Java and Scala with one hand tied behind his back, while also speaking Go and Hack as fluently as the tech gods themselves. And oh, let’s not forget his smooth moves with Unix-like operating systems and SQL—talk about a tech maestro! Now, while John has dazzled in the high towers of Afazon, Unter, Infinity, and Zantex, leading teams with the finesse of a chess grandmaster, he chooses to keep his boots on the ground. Yes, despite the siren call of management, our hero opts to stay in the action—front and centre—where the tech battles are fiercest. So, if you’re thinking John’s just another tech lead, think again. He’s the wizard in the shadows, the brain behind the operation, the guy who’s as invaluable in the tech trenches as he is leading the charge from the front. Ready to be out-teched? John’s your man, turning tech challenges into child’s play with a wink and a smile. ]]> ✓ whet the appetite & make a memorable impression ✓ show you are probably accessible despite senior position or substantial experience 〆W.Churchill wasn't accessible in spite of his humour ✓ humour is a positive emotion → good start for storytelling to whet the appetite = to increase desire for or interest in sth ✓ break the rules = 3rd person self-introduction ✓ learn by making mistakes → brainstorm different versions & choose a little from each → identify relevant metaphors e.g. companies like high towers 〆depends on the corporate culture (probably a start-up) 〆suggests perhaps a too young-minded spirit rather than a senior person able to take responsibilities ≠ doesn't represent the author → looks more like the portrait of a gamer metrics = measures of quantitative assessment commonly used for assessing, comparing, and tracking performance or production to alienate = to make sb feel that they do not belong in a particular group Which metaphors & use of language are arguably inappropriate? 〆near-mythical creature in the realm of software development 〆deep dive into the caverns 〆talk about a tech maestro! 〆leading teams with the finesse of a chess grandmaster = excessive metaphors realm /relm/ = area of activity, interest, or knowledge What logical mistakes are present? 〆leading teams with the finesse of a chess grandmaster ≠ chess grandmasters don't lead teams finesse = great skill in dealing with people or situations, especially in a delicate way; to deal with sth in a way that is clever but slightly dishonest with one hand tied behind his back ✓ in the LinkedIn About section → add media content with a pdf & urls ✓ focus on how you can add value ]]> 1 Writing for style - template wip active edit_ol_qa pix/icons8-hand-with-pen-100_white.png https://writesonic.com/chat ChatGPT https://chatgpt.com/ → copy-paste AI refined text into DeepL Write for granular changes e.g. double-click on individual words to find synonyms DeepL Write https://www.deepl.com/en/write ]]>
Final version #1 icon HRV Human made version
Final version #2 icons8-chatgpt.svg ChatGPT
Final version #3 icon HRV Human revised version
]]> What expressions feel 'stale' and over-used (in LinkedIn profiles)? 〆to be thrilled = often noise rather than facts → excited, happy... What expressions are too emphatic? 〆Like a seasoned sailor navigating through rough waters 〆Excited to dive in and make a splash 〆Like a cultural chameleon 〆I've built and managed teams like a conductor leading a symphony. 〆weathered organizational storms like a seasoned sailor What narrative mistakes are present? 〆a seasoned sailor navigating through rough waters does NOT bring a wealth of experience in coaching, mentoring, and corporate anthropology to my new consulting role 〆With a track record as impressive as a marathon runner crossing the finish line ≠ track record → determination 〆And let's not forget ≠ not adding an argument in favour of sth → And on a personal note 〆make a splash = to become suddenly very successful or very well known ≠ becoming well known with their next consulting project → jump on the bandwagon What paragraphs and/or ideas could be improved with more metrics? My adaptability and commitment to learning have been key in navigating through organizational changes, restructuring, and partnerships. As an internal consultant, I have tackled crisis management, set up mentoring programs across South, Central, and East Europe, and steered cross-functional teams towards success. → suggested answer As an internal consultant, I have tackled crisis management in FMCG, set up mentoring programs for Miele across South, Central, and East Europe, and steered cross-functional teams in Johnson & Johnson towards success. Which version(s) seems more adequate? → Final version #2 ✓ metrics ✓ only v.few metaphors ✓ not excessive or emphatic language 1 Drafting different self-introductions 20240731 hw20240807 active prep_ol_qa edit_ol_qa pix/icons8-hand-with-pen-100_white.png Is there any ideal self-introduction for all situations? How can you draft different versions with the help of AI? https://chromewebstore.google.com/detail/free-vpn-chrome-extension/jaoafpkngncfpfggjefnekilbkcpjdgp ChatGPT → check mistakes → rephrase & improve language https://chatgpt.com/ Chatsonic → use suggested prompts to refine AI generated answers e.g. make more engaging https://writesonic.com/chat DeepL Write → copy-paste refined text from AI into DeepL Write for granular changes e.g. double-click on individual words to find synonyms https://www.deepl.com/en/write ]]>
icon Human made draft (HMD)
icons8-chatgpt.svg AI refined version (ARV)
icon Human revised version (HRV)
]]> Rephrase the following text and correct mistakes. Use neither formal nor informal language. Avoid emphatic register. Avoid phrasal verbs. → what mistakes can you find in this first answer by AI (HMD)? → how can you improve the generated text? ]]> Try your own prompt(s) (ARV) → can you rephrase the prompt to avoid the above mistakes? → does it improve generated contents? ]]> What expressions feel 'stale' and over-used (for instance in LinkedIn profiles)? What expressions are too emphatic? What narrative mistakes are present? Can you revise & improve paragraphs and/or ideas? (HRV) e.g. add metrics Which version(s) seems more adequate? (...) ✓ metrics ✓ only v.few metaphors ✓ not excessive or emphatic language to whet the appetite = to increase desire for or interest in sth realm /relm/ = area of activity, interest, or knowledge flair = natural ability to do sth well; quality showing the ability to do things in an interesting and imaginative way to swoon = to faint; to feel very excited, emotional, etc. about sb that you think is sexually attractive, so that you almost lose consciousness siren /ˈsaɪərən/ = device that makes a long loud sound as a signal or warning; (in ancient Greek stories) any of a group of sea creatures that were part woman, part bird, whose beautiful singing made sailors sail towards them into rocks or dangerous waters; woman who is very attractive or beautiful but also dangerous siren (~ voices / song / call) = temptation to do sth that seems very attractive but that will have bad results to craft = to make by hand and with much skill deep dive = in-depth examination or analysis of a topic cavern = cave, especially a large one to play in the big leagues = to work, compete, or participate in an area, echelon, or sphere of exceptional success, ability, power, achievement, etc dare = brave enough to do sth to peek into = to look at sth quickly and secretly because you should not be looking at it to juggle = to try to deal with two or more important jobs or activities at the same time so that you can fit all of them into your life; to organize information, figures, the money you spend, etc. in the most useful or effective way to dazzle = to blind temporarily or confuse the sight of by an excess of light; to impress or overpower (a person) with knowledge, ability, or any brilliant display or prospect finesse = great skill in dealing with people or situations, especially in a delicate way; to deal with sth in a way that is clever but slightly dishonest fierce = (especially of people or animals) angry and aggressive in a way that is frightening; (especially of actions or emotions) showing strong feelings or a lot of activity, often in a way that is violent trench = long deep hole dug in the ground in which soldiers can be protected from enemy attacks to lead the charge = to be one of the first to do something and leading others to do it too to wink = to close one eye and open it again quickly, especially as a private signal to sb, or to show sth is a joke; sword of Damocles /'dæmə,kli:z/ = (literary) bad or unpleasant thing that might happen to you at any time and that makes you feel worried or frightened 20240724 10:10-11:30 2 active Refining long-form content with ChatGPT By the end of this session you will have studied It's NOT too late!... quarterly test Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20240621 → time allowed: 60min Quarterly test (on-line version) zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 4 Brainstorming a buyer's journey 20240710 hw20240717 pix/icons8-hand-with-pen-100_white.png https://www.foleon.com/blog/how-to-map-your-content-to-the-buyers-journey → read the article again → choose a project relevant to your needs → answer the questions → refine your answers with AI and DeepL ]]> 4 Brainstorming a buyer's journey 20240710 hw20240717 active wip edit_ol_qa prep_ol_qa pix/icons8-hand-with-pen-100_white.png Can you apply awareness, consideration & decision-making to brainstorm a new project? https://www.foleon.com/blog/how-to-map-your-content-to-the-buyers-journey → read the article again → choose a project relevant to your needs → answer the questions → refine your answers with AI and DeepL Chatsonic (free of charge but limited quantity of requests / month) https://writesonic.com/chat ChatGPT (free but VPN needed) https://chatgpt.com/ → copy-paste AI refined text into DeepL Write for granular changes e.g. double-click on individual words to find synonyms DeepL Write https://www.deepl.com/en/write ]]> Unveiling the secrets of the Caucasus: embark on a breathtaking seven-day cruise train adventure Experience the tranquillity and beauty of the Caucasus: discover the enigmatic "pearl" on an unforgettable railway journey • seven-day railway journey on a comfortable cruise train, specially designed by the Russian Railways holding company. In the summer season of 2021, this tourism project was so liked by its participants that it received the “Made in Russia” award, established with the support of Rostourism. • The train schedule is designed in such a way that tourists devote the day to excursions and spend the night on the train, using it instead of a hotel as a “hotel on wheels.” On the way the train will make stops in Maykop, Vladikavkaz, Grozny, Makhachkala, Derbent and Nalchik, where travelers can get acquainted with the sights of these places ]]> • advertise in social media (Telegram, VKontakte) • place hoardings in the underground • offer a 1-day trip for train lovers influencers to promote particular destinations ]]> hoarding (BrEn) | billboard (AmEn) = large board on the outside of a building or at the side of the road, used for putting advertisements • make special offers for a limited period of time competing with packaged tours • provide digital, touch-screen kiosks comparing different routes • reach & visit town centres at low cost • position travelling by train at a competitive cost (in comparison with car + hotel) • offer wedding & honeymoon trips • insist on restaurant cuisine available ]]> • offer promotional vouchers • give examples of success stories e.g. school children spent 10 days trekking... • publish a guide book 'Travelling by train' • make purchasing arrangements flexible e.g. instalments over 12 months ]]> instalment = one of a number of payments that are made regularly over a period of time until sth has been paid for 5 (optional homework) Following-up a project with marketing best practice for content generation 20240522 hw20240529 active wip prep_ol_qa edit_ol_qa pix/icons8-hand-with-pen-100_white.png Are you ready to map your marketing goals with your buyer's journey? https://www.foleon.com/blog/how-to-map-your-content-to-the-buyers-journey → read the article again → choose a project relevant to your needs → answer the questions → refine your answers with AI and DeepL ]]> • • • • • ]]> • • • • • ]]> • • • • • ]]> • • • • • ]]> • • • • • ]]> • • • • • ]]> 6 Writing practice - mapping contents to buyers' journey Writing with AI wip active edit_ol_qa prep_ol_qa pix/icons8-hand-with-pen-100_white.png How good are your copy-writing skills? https://docs.google.com/document/d/1HjFmxVoVxfJw0yaVI6wWal1F3uiscYcM6ZTkJJFY3p8/edit?usp=sharing --> ]]> Writing long-form contents guidelines ~ 3/5min brainstorming ~ 5min drafting a plan ~ 3min writing the introduction ~ 3min writing the conclusion ~ 5-8min finding examples to support the narrative ~ 8-10min finding visuals to support the narrative ~ 8-10min composition per part x 3-5 parts Guidelines for use of AI in writing ✓ give AI background information (e.g. copy-paste instructions from above) → prompt AI with a few questions → narrow down your questions → refine AI's suggested answer(s) (you may use suggestions) ✓ copy-paste or download into your googledoc → edit by hand (making use of your critical thinking skills) → add your own examples, anecdotes, localisation → copy-paste your google revised version into AI ✓ try having your text corrected and/or improved by AI (use built-in options: e.g. simplify, make more formal...) → prompt for improving style e.g. check language and make it more intelligible for level B2/C1 readers → refine AI's suggested answer(s) (you may use suggestions) → copy-paste or download into your googledoc for finalising ]]> Increased tax deductions for supporting families with many children Introduction Offer increased tax deductions specifically tailored to families with many children. This can include higher deductions for mortgage interest, property taxes, and other homeownership-related expenses. (...) Conclusion Exclusive accommodation & services for your delegation during the St Petersburg Economic Forum Introduction In our presentation we wand disclose our approuch in jrganisation of exclusive vip service for top managers during Saint Peterburg economic summit Сontent goals: services for delegation (accommodation, transfer to and from the airport-railways station) acquisition: attract new visitors – social networking activation: turn visitors into subscribers (micro-conversion) – recommendation from clients education: engage subscribers and keep them coming back - speacial events clients revenue: persuade visitors to make a purchase our clients (macro-conversion) expansion: encourage customers to upgrade referral: delight customers and turn them into evangelists Conclusion Buyer's journey was successful. Our clients made this deision to work with our company. Our clients are our permanent clients. They can make a worth recommendation to business circles. Cause, it's a specific area of business. Narrow and private. 1 Preparing a self-introduction 20240724 hw20240731 pix/icons8-hand-with-pen-100_white.png active wip prep_ol_qa edit_ol_qa How do you write a catchy self-introduction? deadline: 20240221 --> ]]> Say hello to John Doe, the near-mythical creature in the realm of software development who not only masters the dark arts of distributed backend systems and microservice architecture but does so with an effortless flair that would make lesser mortals swoon. With his profound expertise in crafting scalable server APIs and a deep dive into the caverns of MongoDB, Cassandra, and Memcached, John’s not just playing in the big leagues—he’s making the rules. Dare to peek into the JVM ecosystem, and you’ll find John there, juggling Java and Scala with one hand tied behind his back, while also speaking Go and Hack as fluently as the tech gods themselves. And oh, let’s not forget his smooth moves with Unix-like operating systems and SQL—talk about a tech maestro! Now, while John has dazzled in the high towers of Afazon, Unter, Infinity, and Zantex, leading teams with the finesse of a chess grandmaster, he chooses to keep his boots on the ground. Yes, despite the siren call of management, our hero opts to stay in the action—front and centre—where the tech battles are fiercest. So, if you’re thinking John’s just another tech lead, think again. He’s the wizard in the shadows, the brain behind the operation, the guy who’s as invaluable in the tech trenches as he is leading the charge from the front. Ready to be out-teched? John’s your man, turning tech challenges into child’s play with a wink and a smile. ]]> ✓ whet the appetite & make a memorable impression ✓ show you are probably accessible despite senior position or substantial experience 〆W.Churchill wasn't accessible in spite of his humour ✓ humour is a positive emotion → good start for storytelling to whet the appetite = to increase desire for or interest in sth ✓ break the rules = 3rd person self-introduction ✓ learn by making mistakes → brainstorm different versions & choose a little from each → identify relevant metaphors e.g. companies like high towers 〆depends on the corporate culture (probably a start-up) 〆suggests perhaps a too young-minded spirit rather than a senior person able to take responsibilities ≠ doesn't represent the author → looks more like the portrait of a gamer metrics = measures of quantitative assessment commonly used for assessing, comparing, and tracking performance or production to alienate = to make sb feel that they do not belong in a particular group Which metaphors & use of language are arguably inappropriate? 〆near-mythical creature in the realm of software development 〆deep dive into the caverns 〆talk about a tech maestro! 〆leading teams with the finesse of a chess grandmaster = excessive metaphors realm /relm/ = area of activity, interest, or knowledge What logical mistakes are present? 〆leading teams with the finesse of a chess grandmaster ≠ chess grandmasters don't lead teams finesse = great skill in dealing with people or situations, especially in a delicate way; to deal with sth in a way that is clever but slightly dishonest with one hand tied behind his back ✓ in the LinkedIn About section → add media content with a pdf & urls ✓ focus on how you can add value ]]> 20240717 10:10-11:30 2 lc By the end of this session you will have studied It's NOT too late!... quarterly test Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20240621 → time allowed: 60min Quarterly test (on-line version) zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 4 Brainstorming a buyer's journey 20240710 hw20240717 pix/icons8-hand-with-pen-100_white.png https://www.foleon.com/blog/how-to-map-your-content-to-the-buyers-journey → read the article again → choose a project relevant to your needs → answer the questions → refine your answers with AI and DeepL ]]> 20240710 10:10-11:30 2 active Story building (long-form content) with ChatGPT By the end of this session you will have studied Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20240621 → time allowed: 60min Quarterly test (on-line version) zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 3 pix/icons8-dictionary-100_white.png Understanding registers thanks to AI support 20240626 hw20240703 xml_multi_dd_row https://writesonic.com/chat ChatGPT https://chatgpt.com/ → copy-paste AI refined text into DeepL Write for granular changes e.g. double-click on individual words to find synonyms DeepL Write https://www.deepl.com/en/write ]]> Quarterly test (logs) active wip quarterly_test_logs test_log_KirillGonkov_20240623_1855_quarterly_test_kasperskygroup204_20240619.xml test_log_Vera_20240630_1431_quarterly_test_kasperskygroup204_20240619.xml test_log_pavelkaptur_20240721_1724_quarterly_test_kasperskygroup204_20240619.xml 3 pix/icons8-dictionary-100_white.png Understanding registers thanks to AI support Use of various registers in writing and copy-writing 20240626 hw20240703 active wip xml_multi_dd_row Are you able to distinguish one register from another? How can this skill help you refine prompts for AI text generation? https://writesonic.com/chat ChatGPT https://chatgpt.com/ → copy-paste AI refined text into DeepL Write for granular changes e.g. double-click on individual words to find synonyms DeepL Write https://www.deepl.com/en/write ]]> 17 6 left Redundancy announcement
I trust this correspondence finds you well. It is with a solemn sense of duty that I write to inform you of a significant organizational decision. Regrettably, due to the current economic situation, it has become necessary to implement workforce changes within our esteemed company.
Effective from next week, it is with deep regret that I announce your redundancy. This decision was reached after careful consideration of various factors impacting the organization's operational requirements and strategic objectives. Invitation for dinner
Hope you're doing well! I wanted to reach out and see if you're up for grabbing dinner together after the conference wraps up tomorrow. I figure it'll be a nice way to unwind and chat about everything we've learned throughout the day.
I heard about this great Italian place just a few blocks from the conference venue that I've been dying to try out. What do you think? If Italian isn't your thing, we can definitely explore other options too!
Let me know if you're interested, and if you have any dietary preferences or restrictions. Looking forward to catching up outside of the conference setting! Invitation to a workshop in sales
It is with great enthusiasm that I extend to you an invitation to participate in a unique and highly esteemed sales training programme.
Given the exceptional nature of this training opportunity, participation is limited to a select group of individuals who have demonstrated exceptional dedication, performance, and potential within our sales team. Your inclusion in this esteemed cohort is a testament to your exemplary contributions and commitment to excellence within our organization.
Thank you for your attention to this matter, and I eagerly anticipate your positive response and enthusiastic participation in this transformative training opportunity. Apologies for missing a meeting
I am writing to extend my apologies for my absence at the recent weekly meeting. It appears that I failed to attend as scheduled, and for this oversight, I offer my sincerest regrets.
Please accept my apologies for any inconvenience or disruption my absence may have caused to the proceedings of the meeting. I recognize the value of collective collaboration and communication within our team and acknowledge the importance of my active participation in these forums.
Moving forward, I will take necessary measures to ensure that such oversights do not recur, and I will prioritize my commitments to team engagements with the utmost diligence.
Once again, I apologize for any inconvenience caused and appreciate your understanding in this matter.
Yours sincerely Post in social media about promotion
With unparalleled elation and boundless gratitude, I stand before you today to share the most exhilarating news of my professional journey thus far! 🚀🌠
It is with profound joy that I announce my promotion to chief supervisor within the esteemed ranks of our company! 🎉💼✨
This elevation represents far more than a mere change in title; it embodies the culmination of relentless dedication, unwavering commitment, and unyielding passion in service of our shared mission and vision. 🌟💪 ]]> 1;2 3 4;5 6 7;8;9;10 the following excerpt Show more empathy
in the following excerpt Make less informal, more neutral, and use fewer phrasal verbs
in the following excerpt Make more engaging
the following excerpt Use language for upper intermediate readers
in the following excerpt Make more informal but remain polite
in the following excerpt Make less emphatic
the following excerpt Emphasise achievements
in the following excerpt Emphasise examples
in the following excerpt Use bullet points for a slide
with the following excerpt ]]> Redundancy announcement? Write a very formal letter saying your staff member has been made redundant Invitation for dinner Write an informal e-mail to invite a colleague for dinner after a day at the conference Invitation to a workshop in sales Write a very formal letter to invite staff members to attend a unique & very expensive training in sales Apologies for missing a meeting Write a cold, reserved, unfriendly letter of apology for forgetting to attend a weekly meeting with colleagues Post in social media about promotion Write an emphatic, unduly grand post to announce you have been promoted --> ]]> 5A Vocab building wip active edit_ol_qa pix/icons8-dictionary-100_white.png How can you communicate effectively without sounding too simple and quickly boring, or the opposite - only addressing the elite? ✓ breakdown sophisticated concepts into short sentences ✓ use acronyms & well-referenced concepts for greater reach ✓ repeat & paraphrase key concepts ✓ sign-post the narrative (explain how you think, where you come from, where you are now, where you're going to) ✓ think with rhetorical questions for headings ✓ paragraph thoughts ✓ use metaphors to trigger target audience imagination (...) → find expressions which don't match register & context → suggest alternative wording and/or constructions ]]> Redundancy announcement I trust this correspondence finds you well. It is with a solemn sense of duty that I write to inform you of a significant organizational decision. Regrettably, due to the current economic situation, it has become necessary to implement workforce changes within our esteemed company. Effective from next week, it is with deep regret that I announce your redundancy. This decision was reached after careful consideration of various factors impacting the organization's operational requirements and strategic objectives. ]]> Redundancy announcement - original I trust this correspondence finds you well hope this message finds you in good health | spirits. It is with a solemn sense of duty that I write to inform you of a significant organizational decision. Regrettably, due to the current economic situation, it has become necessary to implement workforce changes within our esteemed company. Effective from next week, it is with deep regret that I announce your redundancy. This decision was reached after careful consideration of various factors impacting the organization's operational requirements and strategic objectives. Redundancy announcement - refined I hope this message finds you in good health. I am writing with a heavy heart to share an important update regarding our organization. Unfortunately, due to the ongoing economic challenges, we must make some difficult decisions to adapt to the current circumstances. Starting next week, I regret to inform you that your position within our company will be made redundant. This decision was made after thoughtful deliberation, taking into account the organization's operational needs and long-term goals. ]]> Invitation for dinner Hope you're doing well! I wanted to reach out and see if you're up for grabbing dinner together after the conference wraps up tomorrow. I figure it'll be a nice way to unwind and chat about everything we've learned throughout the day. I heard about this great Italian place just a few blocks from the conference venue that I've been dying to try out. What do you think? If Italian isn't your thing, we can definitely explore other options too! Let me know if you're interested, and if you have any dietary preferences or restrictions. Looking forward to catching up outside of the conference setting!]]> Invitation for dinner - original Hope you're doing well! I wanted to reach out and see if you're up for grabbing dinner together after the conference wraps up tomorrow. I figure it'll be a nice way to unwind and chat about everything we've learned throughout the day. I heard about this great Italian place just a few blocks from the conference venue that I've been dying to try out. What do you think? If Italian isn't your thing, we can definitely explore other options too! Let me know if you're interested, and if you have any dietary preferences or restrictions. Looking forward to catching up outside of the conference setting! Invitation for dinner - refined I'd like to invite you to join me for dinner following the conclusion of tomorrow's conference. It would be a wonderful opportunity for us to relax and discuss the insights gained during the day's proceedings. I have recently learned about an excellent Italian restaurant located conveniently close to the conference venue, and I am eager to try it out. However, if Italian cuisine does not suit your preferences, I am more than willing to explore alternative dining options. Please let me know if you would be interested in joining me, and if you have any dietary preferences or restrictions that I should be aware of. I hope we can catch up outside of the conference setting. ]]> Invitation to a workshop in sales It is with great enthusiasm that I extend to you an invitation to participate in a unique and highly esteemed sales training programme. Given the exceptional nature of this training opportunity, participation is limited to a select group of individuals who have demonstrated exceptional dedication, performance, and potential within our sales team. Your inclusion in this esteemed cohort is a testament to your exemplary contributions and commitment to excellence within our organization. Thank you for your attention to this matter, and I eagerly anticipate your positive response and enthusiastic participation in this transformative training opportunity. ]]> Invitation to a workshop in sales - original It is with great enthusiasm that I extend to you an invitation to participate in a unique and highly esteemed sales training programme. Given the exceptional nature of this training opportunity, participation is limited to a select group of individuals who have demonstrated exceptional dedication, performance, and potential within our sales team. Your inclusion in this esteemed cohort is a testament to your exemplary contributions and commitment to excellence within our organization. Thank you for your attention to this matter, and I eagerly anticipate your positive response and enthusiastic participation in this transformative training opportunity. Invitation to a workshop in sales - refined I am thrilled to invite you to take part in an exclusive and prestigious sales training programme. This opportunity is reserved for a select group of individuals who have shown outstanding dedication, performance, and potential within our sales team. Your inclusion in this special group is a testament to your exceptional contributions and commitment to excellence within our organization. Your participation in this transformative training opportunity is highly anticipated. Thank you for considering this invitation, and I look forward to your positive response. ]]> 5B Vocab building 20240513 hw20240517 wip active prep_ol_qa edit_ol_qa pix/icons8-dictionary-100_white.png How can you communicate effectively without sounding too simple and quickly boring, or the opposite - only addressing the elite? Apologies for missing a meeting I am writing to extend my apologies for my absence at the recent weekly meeting. It appears that I failed to attend as scheduled, and for this oversight, I offer my sincerest regrets. Please accept my apologies for any inconvenience or disruption my absence may have caused to the proceedings of the meeting. I recognize the value of collective collaboration and communication within our team and acknowledge the importance of my active participation in these forums. Moving forward, I will take necessary measures to ensure that such oversights do not recur, and I will prioritize my commitments to team engagements with the utmost diligence. Once again, I apologize for any inconvenience caused and appreciate your understanding in this matter. Yours sincerely ]]> Apologies for missing a meeting - original I am writing to extend my apologies for my absence at the recent weekly meeting. It appears that I failed to attend as scheduled, and for this oversight, I offer my sincerest regrets. Please accept my apologies for any inconvenience or disruption my absence may have caused to the proceedings of the meeting. I recognize the value of collective collaboration and communication within our team and acknowledge the importance of my active participation in these forums. Moving forward, I will take necessary measures to ensure that such oversights do not recur, and I will prioritize my commitments to team engagements with the utmost diligence. Once again, I apologize for any inconvenience caused and appreciate your understanding in this matter. Yours sincerely Apologies for missing a meeting - refined I'm sorry I missed the recent meeting. It seems I forgot about it, and I feel really bad about it. I'm sorry if my absence caused any problems during the meeting. I know how important it is for all of us to work together and communicate. I'll make sure I don't miss any more meetings in the future, and I'll do my best to be more organized. Sorry again for missing the meeting, and thanks for understanding. Best regards, ]]> Post in social media about promotion With unparalleled elation and boundless gratitude, I stand before you today to share the most exhilarating news of my professional journey thus far! 🚀🌠 It is with profound joy that I announce my promotion to chief supervisor within the esteemed ranks of our company! 🎉💼✨ This elevation represents far more than a mere change in title; it embodies the culmination of relentless dedication, unwavering commitment, and unyielding passion in service of our shared mission and vision. 🌟💪 ]]> Post in social media about promotion - original With unparalleled elation and boundless gratitude, I stand before you today to share the most exhilarating news of my professional journey thus far! It is with profound joy that I announce my promotion to chief supervisor within the esteemed ranks of our company! This elevation represents far more than a mere change in title; it embodies the culmination of relentless dedication, unwavering commitment, and unyielding passion in service of our shared mission and vision. Post in social media about promotion - refined I am pleased to inform you of my recent promotion to chief supervisor within our company. This advancement signifies more than just a title change; it reflects my ongoing dedication and commitment to our company's mission and vision. ]]> 4 Story building with AI active edit_ol_qa pix/icons8-dictionary-100_white.png Can AI help you build a story? What narrative techniques will you need? ✓ breakdown sophisticated concepts into short sentences ✓ use acronyms & well-referenced concepts for greater reach ✓ repeat & paraphrase key concepts ✓ sign-post the narrative (explain how you think, where you come from, where you are now, where you're going to) ✓ think with rhetorical questions for headings ✓ paragraph thoughts ✓ use metaphors to trigger target audience imagination (...) → answer the questions ]]> What AI prompts can you use to help breakdown a sophisticated concept like cybersecurity? → try different prompts AI prompt Can you explain what cyber security is in simple terms for a 70-year old gran? ]]> Is the AI generated answer satisfactory? → should explain in plain English and short sentences AI prompt Imagine your computer, phone, or tablet is a house. Cyber security is everything we do to keep that house safe from intruders... ]]> What acronyms & well-referenced concepts can you use for greater reach? In software programming, SOLID is a mnemonic acronym for five design principles intended to make object-oriented designs more understandable, flexible, and maintainable. Although the SOLID principles apply to any object-oriented design, they can also form a core philosophy for methodologies such as agile development or adaptive software development. ✓ Single-responsibility principle: "There should never be more than one reason for a class to change." In other words, every class should have only one responsibility. ✓ Open–closed principle: "Software entities ... should be open for extension, but closed for modification." ✓ Liskov substitution principle: "Functions that use pointers or references to base classes must be able to use objects of derived classes without knowing it." See also design by contract. ✓ Interface segregation principle: "Clients should not be forced to depend upon interfaces that they do not use." ✓ Dependency inversion principle: "Depend upon abstractions, [not] concretes (src: Wikipedia) ]]> How can you sign-post the narrative? → explain how you think, where you come from, where you are now, where you're going to suggested answer: Past and present threats Solutions to mitigate risks Security trends What rhetorical questions can you use to introduce each part? → paraphrase headings ✓ How have threats changed over the years? ✓ What solutions are now available? ✓ Why is cybersecurity so important in today's world? (...) What metaphors do you know of to trigger target audience imagination? cyber immunity - E.Kaspersky ]]> 4 Brainstorming a buyer's journey 20240710 hw20240717 active wip prep_ol_qa edit_ol_qa pix/icons8-hand-with-pen-100_white.png Can you apply awareness, consideration & decision-making to brainstorm a new project? https://www.foleon.com/blog/how-to-map-your-content-to-the-buyers-journey → read the article again → choose a project relevant to your needs → answer the questions → refine your answers with AI and DeepL Chatsonic (free of charge but limited quantity of requests / month) https://writesonic.com/chat ChatGPT (free but VPN needed) https://chatgpt.com/ → copy-paste AI refined text into DeepL Write for granular changes e.g. double-click on individual words to find synonyms DeepL Write https://www.deepl.com/en/write ]]> Unveiling the secrets of the Caucasus: embark on a breathtaking seven-day cruise train adventure Experience the tranquillity and beauty of the Caucasus: discover the enigmatic "pearl" on an unforgettable railway journey • seven-day railway journey on a comfortable cruise train, specially designed by the Russian Railways holding company. In the summer season of 2021, this tourism project was so liked by its participants that it received the “Made in Russia” award, established with the support of Rostourism. • The train schedule is designed in such a way that tourists devote the day to excursions and spend the night on the train, using it instead of a hotel as a “hotel on wheels.” On the way the train will make stops in Maykop, Vladikavkaz, Grozny, Makhachkala, Derbent and Nalchik, where travelers can get acquainted with the sights of these places ]]> • advertise in social media (Telegram, VKontakte) • place hoardings in the underground • offer a 1-day trip for train lovers influencers to promote particular destinations ]]> hoarding (BrEn) | billboard (AmEn) = large board on the outside of a building or at the side of the road, used for putting advertisements • make special offers for a limited period of time competing with packaged tours • provide digital, touch-screen kiosks comparing different routes • reach & visit town centres at low cost • position travelling by train at a competitive cost (in comparison with car + hotel) • offer wedding & honeymoon trips • insist on restaurant cuisine available ]]> • offer promotional vouchers • give examples of success stories e.g. school children spent 10 days trekking... • publish a guide book 'Travelling by train' • make purchasing arrangements flexible e.g. instalments over 12 months ]]> instalment = one of a number of payments that are made regularly over a period of time until sth has been paid for SOLID = in software programming, SOLID is a mnemonic acronym for five design principles intended to make object-oriented designs more understandable, flexible, and maintainable. Although the SOLID principles apply to any object-oriented design, they can also form a core philosophy for methodologies such as agile development or adaptive software development. Single-responsibility principle: "There should never be more than one reason for a class to change." In other words, every class should have only one responsibility. Open–closed principle: "Software entities ... should be open for extension, but closed for modification." Liskov substitution principle: "Functions that use pointers or references to base classes must be able to use objects of derived classes without knowing it." See also design by contract. Interface segregation principle: "Clients should not be forced to depend upon interfaces that they do not use." Dependency inversion principle: "Depend upon abstractions, [not] concretes unparalleled = used to emphasize that sth is bigger, better or worse than anything else like it elation = feeling of great happiness and excitement boundless = without limits; seeming to have no end gratitude (to sb) (for sth) = feeling of being grateful and wanting to express your thanks 20240703 10:10-11:30 2 lc By the end of this session you will have studied Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20240621 → time allowed: 60min Quarterly test (on-line version) zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 3 pix/icons8-dictionary-100_white.png Understanding registers thanks to AI support 20240626 hw20240703 xml_multi_dd_row https://writesonic.com/chat ChatGPT https://chatgpt.com/ → copy-paste AI refined text into DeepL Write for granular changes e.g. double-click on individual words to find synonyms DeepL Write https://www.deepl.com/en/write ]]> 3 pix/icons8-dictionary-100_white.png Understanding registers thanks to AI support Use of various registers in writing and copy-writing 20240626 hw20240703 active wip xml_multi_dd_row Are you able to distinguish one register from another? How can this skill help you refine prompts for AI text generation? https://writesonic.com/chat ChatGPT https://chatgpt.com/ → copy-paste AI refined text into DeepL Write for granular changes e.g. double-click on individual words to find synonyms DeepL Write https://www.deepl.com/en/write ]]> 17 6 left Redundancy announcement
I trust this correspondence finds you well. It is with a solemn sense of duty that I write to inform you of a significant organizational decision. Regrettably, due to the current economic situation, it has become necessary to implement workforce changes within our esteemed company.
Effective from next week, it is with deep regret that I announce your redundancy. This decision was reached after careful consideration of various factors impacting the organization's operational requirements and strategic objectives. Invitation for dinner
Hope you're doing well! I wanted to reach out and see if you're up for grabbing dinner together after the conference wraps up tomorrow. I figure it'll be a nice way to unwind and chat about everything we've learned throughout the day.
I heard about this great Italian place just a few blocks from the conference venue that I've been dying to try out. What do you think? If Italian isn't your thing, we can definitely explore other options too!
Let me know if you're interested, and if you have any dietary preferences or restrictions. Looking forward to catching up outside of the conference setting! Invitation to a workshop in sales
It is with great enthusiasm that I extend to you an invitation to participate in a unique and highly esteemed sales training programme.
Given the exceptional nature of this training opportunity, participation is limited to a select group of individuals who have demonstrated exceptional dedication, performance, and potential within our sales team. Your inclusion in this esteemed cohort is a testament to your exemplary contributions and commitment to excellence within our organization.
Thank you for your attention to this matter, and I eagerly anticipate your positive response and enthusiastic participation in this transformative training opportunity. Apologies for missing a meeting
I am writing to extend my apologies for my absence at the recent weekly meeting. It appears that I failed to attend as scheduled, and for this oversight, I offer my sincerest regrets.
Please accept my apologies for any inconvenience or disruption my absence may have caused to the proceedings of the meeting. I recognize the value of collective collaboration and communication within our team and acknowledge the importance of my active participation in these forums.
Moving forward, I will take necessary measures to ensure that such oversights do not recur, and I will prioritize my commitments to team engagements with the utmost diligence.
Once again, I apologize for any inconvenience caused and appreciate your understanding in this matter.
Yours sincerely Post in social media about promotion
With unparalleled elation and boundless gratitude, I stand before you today to share the most exhilarating news of my professional journey thus far! 🚀🌠
It is with profound joy that I announce my promotion to chief supervisor within the esteemed ranks of our company! 🎉💼✨
This elevation represents far more than a mere change in title; it embodies the culmination of relentless dedication, unwavering commitment, and unyielding passion in service of our shared mission and vision. 🌟💪 ]]> 1;2 3 4;5 6 7;8;9;10 the following excerpt Show more empathy
in the following excerpt Make less informal, more neutral, and use fewer phrasal verbs
in the following excerpt Make more engaging
the following excerpt Use language for upper intermediate readers
in the following excerpt Make more informal but remain polite
in the following excerpt Make less emphatic
the following excerpt Emphasise achievements
in the following excerpt Emphasise examples
in the following excerpt Use bullet points for a slide
with the following excerpt ]]> Redundancy announcement? Write a very formal letter saying your staff member has been made redundant Invitation for dinner Write an informal e-mail to invite a colleague for dinner after a day at the conference Invitation to a workshop in sales Write a very formal letter to invite staff members to attend a unique & very expensive training in sales Apologies for missing a meeting Write a cold, reserved, unfriendly letter of apology for forgetting to attend a weekly meeting with colleagues Post in social media about promotion Write an emphatic, unduly grand post to announce you have been promoted --> ]]> 5A Vocab building active edit_ol_qa pix/icons8-dictionary-100_white.png How can you communicate effectively without sounding too simple and quickly boring, or the opposite - only addressing the elite? ✓ breakdown sophisticated concepts into short sentences ✓ use acronyms & well-referenced concepts for greater reach ✓ repeat & paraphrase key concepts ✓ sign-post the narrative (explain how you think, where you come from, where you are now, where you're going to) ✓ think with rhetorical questions for headings ✓ paragraph thoughts ✓ use metaphors to trigger target audience imagination (...) → find expressions which don't match register & context → suggest alternative wording and/or constructions ]]> Redundancy announcement I trust this correspondence finds you well. It is with a solemn sense of duty that I write to inform you of a significant organizational decision. Regrettably, due to the current economic situation, it has become necessary to implement workforce changes within our esteemed company. Effective from next week, it is with deep regret that I announce your redundancy. This decision was reached after careful consideration of various factors impacting the organization's operational requirements and strategic objectives. ]]> Redundancy announcement - original I trust this correspondence finds you well hope this message finds you in good health | spirits. It is with a solemn sense of duty that I write to inform you of a significant organizational decision. Regrettably, due to the current economic situation, it has become necessary to implement workforce changes within our esteemed company. Effective from next week, it is with deep regret that I announce your redundancy. This decision was reached after careful consideration of various factors impacting the organization's operational requirements and strategic objectives. Redundancy announcement - refined I hope this message finds you in good health. I am writing with a heavy heart to share an important update regarding our organization. Unfortunately, due to the ongoing economic challenges, we must make some difficult decisions to adapt to the current circumstances. Starting next week, I regret to inform you that your position within our company will be made redundant. This decision was made after thoughtful deliberation, taking into account the organization's operational needs and long-term goals. ]]> Invitation for dinner Hope you're doing well! I wanted to reach out and see if you're up for grabbing dinner together after the conference wraps up tomorrow. I figure it'll be a nice way to unwind and chat about everything we've learned throughout the day. I heard about this great Italian place just a few blocks from the conference venue that I've been dying to try out. What do you think? If Italian isn't your thing, we can definitely explore other options too! Let me know if you're interested, and if you have any dietary preferences or restrictions. Looking forward to catching up outside of the conference setting!]]> Invitation for dinner - original Hope you're doing well! I wanted to reach out and see if you're up for grabbing dinner together after the conference wraps up tomorrow. I figure it'll be a nice way to unwind and chat about everything we've learned throughout the day. I heard about this great Italian place just a few blocks from the conference venue that I've been dying to try out. What do you think? If Italian isn't your thing, we can definitely explore other options too! Let me know if you're interested, and if you have any dietary preferences or restrictions. Looking forward to catching up outside of the conference setting! Invitation for dinner - refined I'd like to invite you to join me for dinner following the conclusion of tomorrow's conference. It would be a wonderful opportunity for us to relax and discuss the insights gained during the day's proceedings. I have recently learned about an excellent Italian restaurant located conveniently close to the conference venue, and I am eager to try it out. However, if Italian cuisine does not suit your preferences, I am more than willing to explore alternative dining options. Please let me know if you would be interested in joining me, and if you have any dietary preferences or restrictions that I should be aware of. I hope we can catch up outside of the conference setting. ]]> Invitation to a workshop in sales It is with great enthusiasm that I extend to you an invitation to participate in a unique and highly esteemed sales training programme. Given the exceptional nature of this training opportunity, participation is limited to a select group of individuals who have demonstrated exceptional dedication, performance, and potential within our sales team. Your inclusion in this esteemed cohort is a testament to your exemplary contributions and commitment to excellence within our organization. Thank you for your attention to this matter, and I eagerly anticipate your positive response and enthusiastic participation in this transformative training opportunity. ]]> Invitation to a workshop in sales - original It is with great enthusiasm that I extend to you an invitation to participate in a unique and highly esteemed sales training programme. Given the exceptional nature of this training opportunity, participation is limited to a select group of individuals who have demonstrated exceptional dedication, performance, and potential within our sales team. Your inclusion in this esteemed cohort is a testament to your exemplary contributions and commitment to excellence within our organization. Thank you for your attention to this matter, and I eagerly anticipate your positive response and enthusiastic participation in this transformative training opportunity. Invitation to a workshop in sales - refined I am thrilled to invite you to take part in an exclusive and prestigious sales training programme. This opportunity is reserved for a select group of individuals who have shown outstanding dedication, performance, and potential within our sales team. Your inclusion in this special group is a testament to your exceptional contributions and commitment to excellence within our organization. Your participation in this transformative training opportunity is highly anticipated. Thank you for considering this invitation, and I look forward to your positive response. ]]> 5B Vocab building 20240513 hw20240517 active prep_ol_qa edit_ol_qa pix/icons8-dictionary-100_white.png How can you communicate effectively without sounding too simple and quickly boring, or the opposite - only addressing the elite? Apologies for missing a meeting I am writing to extend my apologies for my absence at the recent weekly meeting. It appears that I failed to attend as scheduled, and for this oversight, I offer my sincerest regrets. Please accept my apologies for any inconvenience or disruption my absence may have caused to the proceedings of the meeting. I recognize the value of collective collaboration and communication within our team and acknowledge the importance of my active participation in these forums. Moving forward, I will take necessary measures to ensure that such oversights do not recur, and I will prioritize my commitments to team engagements with the utmost diligence. Once again, I apologize for any inconvenience caused and appreciate your understanding in this matter. Yours sincerely ]]> Apologies for missing a meeting - original I am writing to extend my apologies for my absence at the recent weekly meeting. It appears that I failed to attend as scheduled, and for this oversight, I offer my sincerest regrets. Please accept my apologies for any inconvenience or disruption my absence may have caused to the proceedings of the meeting. I recognize the value of collective collaboration and communication within our team and acknowledge the importance of my active participation in these forums. Moving forward, I will take necessary measures to ensure that such oversights do not recur, and I will prioritize my commitments to team engagements with the utmost diligence. Once again, I apologize for any inconvenience caused and appreciate your understanding in this matter. Yours sincerely Apologies for missing a meeting - refined I'm sorry I missed the recent meeting. It seems I forgot about it, and I feel really bad about it. I'm sorry if my absence caused any problems during the meeting. I know how important it is for all of us to work together and communicate. I'll make sure I don't miss any more meetings in the future, and I'll do my best to be more organized. Sorry again for missing the meeting, and thanks for understanding. Best regards, ]]> Post in social media about promotion With unparalleled elation and boundless gratitude, I stand before you today to share the most exhilarating news of my professional journey thus far! 🚀🌠 It is with profound joy that I announce my promotion to chief supervisor within the esteemed ranks of our company! 🎉💼✨ This elevation represents far more than a mere change in title; it embodies the culmination of relentless dedication, unwavering commitment, and unyielding passion in service of our shared mission and vision. 🌟💪 ]]> Post in social media about promotion - original With unparalleled elation and boundless gratitude, I stand before you today to share the most exhilarating news of my professional journey thus far! It is with profound joy that I announce my promotion to chief supervisor within the esteemed ranks of our company! This elevation represents far more than a mere change in title; it embodies the culmination of relentless dedication, unwavering commitment, and unyielding passion in service of our shared mission and vision. Post in social media about promotion - refined I am pleased to inform you of my recent promotion to chief supervisor within our company. This advancement signifies more than just a title change; it reflects my ongoing dedication and commitment to our company's mission and vision. ]]> 4 Brainstorming a buyer's journey 20240515 hw20240522 active wip edit_ol_qa prep_ol_qa pix/icons8-hand-with-pen-100_white.png Can you apply awareness, consideration & decision-making to brainstorm a new project? https://www.foleon.com/blog/how-to-map-your-content-to-the-buyers-journey → read the article again → choose a project relevant to your needs → answer the questions → refine your answers with AI and DeepL Chatsonic (free of charge but limited quantity of requests / month) https://writesonic.com/chat ChatGPT (free but VPN needed) https://chatgpt.com/ → copy-paste AI refined text into DeepL Write for granular changes e.g. double-click on individual words to find synonyms DeepL Write https://www.deepl.com/en/write ]]> Unveiling the secrets of the Caucasus: embark on a breathtaking seven-day cruise train adventure Experience the tranquillity and beauty of the Caucasus: discover the enigmatic "pearl" on an unforgettable railway journey • seven-day railway journey on a comfortable cruise train, specially designed by the Russian Railways holding company. In the summer season of 2021, this tourism project was so liked by its participants that it received the “Made in Russia” award, established with the support of Rostourism. • The train schedule is designed in such a way that tourists devote the day to excursions and spend the night on the train, using it instead of a hotel as a “hotel on wheels.” On the way the train will make stops in Maykop, Vladikavkaz, Grozny, Makhachkala, Derbent and Nalchik, where travelers can get acquainted with the sights of these places ]]> • advertise in social media (Telegram, VKontakte) • place hoardings in the underground • offer a 1-day trip for train lovers influencers to promote particular destinations ]]> hoarding (BrEn) | billboard (AmEn) = large board on the outside of a building or at the side of the road, used for putting advertisements • make special offers for a limited period of time competing with packaged tours • provide digital, touch-screen kiosks comparing different routes • reach & visit town centres at low cost • position travelling by train at a competitive cost (in comparison with car + hotel) • offer wedding & honeymoon trips • insist on restaurant cuisine available ]]> • offer promotional vouchers • give examples of success stories e.g. school children spent 10 days trekking... • publish a guide book 'Travelling by train' • make purchasing arrangements flexible e.g. instalments over 12 months ]]> instalment = one of a number of payments that are made regularly over a period of time until sth has been paid for active textbook active textbook 20240626 10:10-11:30 2 active Long-Form Content Writing Best Practices for B2B Content Marketing By the end of this session you will have studied Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20240621 → time allowed: 60min Quarterly test (on-line version) zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 1 Long-Form Content Writing Best Practices for B2B Content Marketing 20240605 hw20240619 pix/icons8-collaboration-100_white.png https://www.foleon.com/blog/long-form-content-writing-best-practices → read the article → answer the questions]]> 1 Long-Form Content Writing Best Practices for B2B Content Marketing 20240605 hw20240619 active edit_ol_qa prep_ol_qa pix/icons8-collaboration-100_white.png Why would long-form contents be more effective than shorter ones? https://www.foleon.com/blog/long-form-content-writing-best-practices → read the article → answer the questions]]> How long is supposed to be a 'long-form' content? What are its advantages? ~ 1000 - 7500 words ✓ gives time and space to deep-dive into specific topics ✓ shows potential customers you are the right brand to choose ✓ features great SEO value SEO (search engine optimisation) = process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better What should story-telling in a long-form encompass to be effective? ✓ create a lasting connection ✓ cover a variety of ideas or concepts behind a specific topic ✓ demonstrate brand expertise → don't come across in an overly salesy manner Why is long-form content relevant to B2B marketing? ✓ builds trust and authority ✓ educates readers ✓ provides a single, credible, comprehensive and trustworthy source → less likely to seek information from the competition Why has long-form content got greater SEO value? ✓ gives opportunities for more backlinks → higher SERPS → more high-value traffic e.g. Backlinko’s 2020 SEO research articles over 3,000 words get an average of 77.2% more backlinks than shorter ones ✓ use variations of focus phrase in different, natural contexts → optimize content for both short and long-term keyword variants ✓ increases potential for repurposing content ✓ increases reach ✓ attracts both newbies and people with some knowledge of a subject → include an index at the beginning so readers can jump straight to the parts that interest them the most backlink = reference comparable to a citation. The quantity, quality, and relevance of backlinks for a web page are among the factors that search engines like Google evaluate in order to estimate how important the page is. PageRank calculates the score for each web page based on how all the web pages are connected among themselves, and is one of the variables that Google Search uses to determine how high a web page should go in search results. This weighting of backlinks is analogous to citation analysis of books, scholarly papers, and academic journals SERP (search engine results page) = webpage displayed by a search engine in response to a query by a user. The main component of a SERP is the listing of results that are returned by the search engine in response to a keyword query What stages of the sales funnel does long-term content address? ✓ awareness stage → show you understand their problem → help how to solve it e.g. how-to guides, blogs, eBooks ✓ consideration stage → demonstrate ability to solve the challenge ✓ decision-making → showing how to use & optimize solution in practice e.g. tutorial with multiple choice questions → boost trust e.g. include testimonials & use cases from happy customers funnel = device that is wide at the top and narrow at the bottom, used for pouring liquids or powders into a small opening; in marketing: e.g. discovery, interest, appraisal, confirmation What are the best practices when writing long-form contents? ✓ choose a relevant topic → must resonate with target audience → must match on-line format restrictions → conduct keyword research = see what your ideal customer is searching for → consult BuzzSumo → check how to get Google Snippets ✓ monitor competition → ensure topic is original → provide a unique perspective → cultivate brand voice ✓ paragraph thoughts → structure a plan e.g. frame sections around questions ✓ include research from reliable, verified sources e.g. stats, studies, quotes from industry figures, references to other (non-competitor) articles ✓ find a catchy title ✓ end on a high note e.g. CTA snippet = small piece of information or news CTA (Call to action) = marketing term for any text designed to prompt an immediate response or encourage an immediate sale 1 pix/icons8-microscope-100_white.png AI tools to brainstorm & draft presentations, negotiations and reports active wip xml_multi_dd_row xml_multi_dd_row xml_multi_dd_row xml_multi_dd_row Which AI powered software do you know of to design sales pitches, presentations for a webinar, BATNA negotiations, SWOT analyses and essays? What are each best suited for? 31 16 left https://drawio-app.com/blog/increase-productivity-with-mind-maps-in-draw-io/
✓ team work
https://beta.character.ai/
✓ individual work (where AI like a sparring partner)
〆risk of little diverging ideas
→ prefer mind mapping for creativity https://chat.openai.com/
https://writesonic.com/chat
✓ phrase a well-defined prompt to ensure relevance of the output
〆anonymous, often stereotypical descriptions
〆risk of considering the first iteration as sufficient
→ try different large language models (LLMs) & datasets to generate insightful findings
→ refine the prompt several times until AI answers don't seem to improve https://www.google.com/docs/about/
https://en.wikipedia.org/wiki/Vim_(text_editor)
✓ use any word processor (or raw text editor) you are comfortable with
= start editing the text yourself
✓ (re)focus narrative onto target audience / readers
✓ improve localisation
e.g. address likely cross-cultural communication breakdown
✓ add personalised examples
e.g. team-level, company-wide, when liaising B2B
= use critical thinking skills ]]> 1 2 3 https://drawio-app.com/blog/increase-productivity-with-mind-maps-in-draw-io/
✓ team work
https://beta.character.ai/
✓ individual work (where AI like a sparring partner)
〆risk of little diverging ideas
→ prefer mind mapping for creativity 2 Drafting a sales pitch, presentation for a webinar, an essay... https://chat.openai.com/
https://writesonic.com/chat
✓ phrase a well-defined prompt to ensure relevance of the output
〆anonymous, often stereotypical descriptions
〆risk of considering the first iteration as sufficient
→ try different large language models (LLMs) & datasets to generate insightful findings
→ refine the prompt several times until AI answers don't seem to improve 3 Narrative development https://www.google.com/docs/about/
https://en.wikipedia.org/wiki/Vim_(text_editor)
✓ use any word processor (or raw text editor) you are comfortable with
= start editing the text yourself
✓ (re)focus narrative onto target audience / readers
✓ improve localisation
e.g. address likely cross-cultural communication breakdown
✓ add personalised examples
e.g. team-level, company-wide, when liaising B2B
= use critical thinking skills ]]> 2 pix/icons8-microscope-100_white.png AI tools to finalise designing presentations active wip xml_multi_dd_row xml_multi_dd_row xml_multi_dd_row xml_multi_dd_row What pieces of software and AIs best learn themselves to improving & finalising sales pitches, presentations for a webinar, BATNA negotiations, SWOT analyses and essays? visual Модель Kandinsky 2.2 нарисовала: portrait of a 35 year old enthusiastic, assertive & convincing female sales representative giving a presentation to a wide audience with a video projector в стиле professional_studio https://rudalle.ru/kandinsky22 → match the stages with the pieces of software → agree / disagree with recommendations ]]> 22 8 left https://chat.openai.com/
https://writesonic.com/chat
https://dictionary.cambridge.org/dictionary/english/
✓ ask AI to improve your copywriting
→ focus on vocab, register
→ ask to re-write the conclusion with given keywords...
→ refine the prompt several times until AI answers don't seem to improve
→ finish editing the text yourself https://midjourney.co/
https://rudalle.ru/kandinsky22
https://www.craiyon.com/
https://this-person-does-not-exist.com/
✓ ask AI to render visuals to support the narrative
→ consider learning how to prompt AI for hi-def graphics https://pandoc.org/
✓ save your file preferably in raw text format
e.g. md, xml, csv...
→ separate contents from layout
wysiwym (what you see is what you mean) > wysiwyg (what you see is what you get)
✓ export your file into different formats for dissemination
e.g. pdf, pptx, xhtml... http://www.fon.hum.uva.nl/praat/
✓ make intonation more tangible with a spectrogram ]]> 1 2 3 4 https://drawio-app.com/blog/increase-productivity-with-mind-maps-in-draw-io/
✓ team work
https://beta.character.ai/
✓ individual work (where AI like a sparring partner)
〆risk of little diverging ideas
→ prefer mind mapping for creativity 2 Drafting a sales pitch, presentation for a webinar, an essay... https://chat.openai.com/
https://writesonic.com/chat
✓ phrase a well-defined prompt to ensure relevance of the output
〆anonymous, often stereotypical descriptions
〆risk of considering the first iteration as sufficient
→ try different large language models (LLMs) & datasets to generate insightful findings
→ refine the prompt several times until AI answers don't seem to improve 3 Narrative development https://www.google.com/docs/about/
https://en.wikipedia.org/wiki/Vim_(text_editor)
✓ use any word processor (or raw text editor) you are comfortable with
= start editing the text yourself
✓ (re)focus narrative onto target audience / readers
✓ improve localisation
e.g. address likely cross-cultural communication breakdown
✓ add personalised examples
e.g. team-level, company-wide, when liaising B2B
= use critical thinking skills 4 Proof reading https://chat.openai.com/
https://writesonic.com/chat
https://dictionary.cambridge.org/dictionary/english/
✓ ask AI to improve your copywriting
→ focus on vocab, register
→ ask to re-write the conclusion with given keywords...
→ refine the prompt several times until AI answers don't seem to improve
→ finish editing the text yourself 5 Imaging https://midjourney.co/
https://rudalle.ru/kandinsky22
https://www.craiyon.com/
https://this-person-does-not-exist.com/
✓ ask AI to render visuals to support the narrative
→ consider learning how to prompt AI for hi-def graphics 6 Finalising with a single source document https://pandoc.org/
✓ save your file preferably in raw text format
e.g. md, xml, csv...
→ separate contents from layout
wysiwym (what you see is what you mean) > wysiwyg (what you see is what you get)
✓ export your file into different formats for dissemination
e.g. pdf, pptx, xhtml... 7 Practising delivery http://www.fon.hum.uva.nl/praat/
✓ make intonation more tangible with a spectrogram ]]> 3 pix/icons8-dictionary-100_white.png Understanding registers thanks to AI support Use of various registers in writing and copy-writing 20240626 hw20240703 active wip xml_multi_dd_row Are you able to distinguish one register from another? How can this skill help you refine prompts for AI text generation? https://writesonic.com/chat ChatGPT (free but VPN needed) https://chatgpt.com/ → copy-paste AI refined text into DeepL Write for granular changes e.g. double-click on individual words to find synonyms DeepL Write https://www.deepl.com/en/write ]]> 17 6 left Redundancy announcement
I trust this correspondence finds you well. It is with a solemn sense of duty that I write to inform you of a significant organizational decision. Regrettably, due to the current economic situation, it has become necessary to implement workforce changes within our esteemed company.
Effective from next week, it is with deep regret that I announce your redundancy. This decision was reached after careful consideration of various factors impacting the organization's operational requirements and strategic objectives. Invitation for dinner
Hope you're doing well! I wanted to reach out and see if you're up for grabbing dinner together after the conference wraps up tomorrow. I figure it'll be a nice way to unwind and chat about everything we've learned throughout the day.
I heard about this great Italian place just a few blocks from the conference venue that I've been dying to try out. What do you think? If Italian isn't your thing, we can definitely explore other options too!
Let me know if you're interested, and if you have any dietary preferences or restrictions. Looking forward to catching up outside of the conference setting! Invitation to a workshop in sales
It is with great enthusiasm that I extend to you an invitation to participate in a unique and highly esteemed sales training programme.
Given the exceptional nature of this training opportunity, participation is limited to a select group of individuals who have demonstrated exceptional dedication, performance, and potential within our sales team. Your inclusion in this esteemed cohort is a testament to your exemplary contributions and commitment to excellence within our organization.
Thank you for your attention to this matter, and I eagerly anticipate your positive response and enthusiastic participation in this transformative training opportunity. Apologies for missing a meeting
I am writing to extend my apologies for my absence at the recent weekly meeting. It appears that I failed to attend as scheduled, and for this oversight, I offer my sincerest regrets.
Please accept my apologies for any inconvenience or disruption my absence may have caused to the proceedings of the meeting. I recognize the value of collective collaboration and communication within our team and acknowledge the importance of my active participation in these forums.
Moving forward, I will take necessary measures to ensure that such oversights do not recur, and I will prioritize my commitments to team engagements with the utmost diligence.
Once again, I apologize for any inconvenience caused and appreciate your understanding in this matter.
Yours sincerely Post in social media about promotion
With unparalleled elation and boundless gratitude, I stand before you today to share the most exhilarating news of my professional journey thus far! 🚀🌠
It is with profound joy that I announce my promotion to chief supervisor within the esteemed ranks of our company! 🎉💼✨
This elevation represents far more than a mere change in title; it embodies the culmination of relentless dedication, unwavering commitment, and unyielding passion in service of our shared mission and vision. 🌟💪 ]]> 1;2 3 4;5 6 7;8;9;10 the following excerpt Show more empathy
in the following excerpt Make less informal, more neutral, and use fewer phrasal verbs
in the following excerpt Make more engaging
the following excerpt Use language for upper intermediate readers
in the following excerpt Make more informal but remain polite
in the following excerpt Make less emphatic
the following excerpt Emphasise achievements
in the following excerpt Emphasise examples
in the following excerpt Use bullet points for a slide
with the following excerpt ]]> Redundancy announcement? Write a very formal letter saying your staff member has been made redundant Invitation for dinner Write an informal e-mail to invite a colleague for dinner after a day at the conference Invitation to a workshop in sales Write a very formal letter to invite staff members to attend a unique & very expensive training in sales Apologies for missing a meeting Write a cold, reserved, unfriendly letter of apology for forgetting to attend a weekly meeting with colleagues Post in social media about promotion Write an emphatic, unduly grand post to announce you have been promoted --> ]]> wysiwyg = what you see is what you get wysiwym = what you see is what you mean portability = ability to be ported (exported → imported) from one system to another pandoc = free-software document converter, widely used as a writing tool (especially by scholars) and as a basis for publishing workflows. It was created by John MacFarlane, a philosophy professor at the University of California, Berkeley. It can take a document in one of the supported formats and convert only its markup to another format human-readable = medium or format where any encoding of data or information can be naturally read by humans, e.g. in Unicode text, rather than as binary data single-sourcing = use of a single document to produce other forms of documents, such as manuals and online help. It allows one document to be used in different kinds of formats, thereby increasing the usability of the documentation the bee's knees = (informal) an excellent person or thing worth its salt = someone or something deserves respect and is worth its cost or has value SEO (search engine optimisation) = process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better backlink = reference comparable to a citation. The quantity, quality, and relevance of backlinks for a web page are among the factors that search engines like Google evaluate in order to estimate how important the page is. PageRank calculates the score for each web page based on how all the web pages are connected among themselves, and is one of the variables that Google Search uses to determine how high a web page should go in search results. This weighting of backlinks is analogous to citation analysis of books, scholarly papers, and academic journals SERP (search engine results page) = webpage displayed by a search engine in response to a query by a user. The main component of a SERP is the listing of results that are returned by the search engine in response to a keyword query funnel = device that is wide at the top and narrow at the bottom, used for pouring liquids or powders into a small opening; in marketing: e.g. discovery, interest, appraisal, confirmation snippet = small piece of information or news CTA (Call to action) = marketing term for any text designed to prompt an immediate response or encourage an immediate sale 20240619 10:10-11:30 2 active How to Keep AI Under Control - Max Tegmark (review for Vera only) By the end of this session you will have studied Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20240621 → time allowed: 60min Quarterly test (on-line version) zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 1 How to Keep AI Under Control - Max Tegmark 20240529 hw20240605 active wip edit_ol_qa prep_ol_qa pix/icons8-movie-100_white.png Are you not worried AI may become too intelligent? Could we become slaves of machines? How to Keep AI Under Control | Max Tegmark | TED The current explosion of exciting commercial and open-source AI is likely to be followed, within a few years, by creepily superintelligent AI – which top researchers and experts fear could disempower or wipe out humanity. Scientist Max Tegmark describes an optimistic vision for how we can keep AI under control and ensure it's working for us, not the other way around. https://www.youtube.com/watch?v=xUNx_PxNHrY → watch the video → answer the questions]]> how_to_keep_ai_under_control_max_tegmark_ted_xUNx_PxNHrY.mp4 Why was Max Tegmark wrong 5 years ago when he warned about the dangers of AI? [01:20] ✓ governments have let AI companies develop without any meaningful regulation ✓ progress has been faster than expected ✓ human intelligence will be far behind artificial intelligence perhaps in only a few years When will AGI (Artificial General Intelligence) be available? Why isn't AGI a long-term risk? What examples are given to show progress? [01:54-02:58] ✓ forecasts are plummeting from 20 years to 2-3 years [02:05] ✓ dancing robots [02:28] ✓ mid-journey prompt [02:39] ✓ deep-fake [02:58] to plummet = to fall suddenly and quickly from a high level or position What did Alan Turing predict? [03:59] Why are Alan Turing, Sam Altman, Dario Amodei (...) and even Ursula von der Leyen concerned? [05:20] The bad case is... lights out for all of us Sam Altman, co-founder of OPenAI ✓ chance that something goes... catastrophically wrong on the scale of human civilisation... might be... between 10 and 25% Dario Amodei ✓ Mitigating the risk of extinction from AI should be a global priority alongside other societal-scale risks such as pandemics and nuclear wars Ursula von der Leyen ]]> species /ˈspi:ʃi:z/ What is the problem? [06:42] ✓ lack of a convincing plan for AI safety [06:11] ✓ excessive focus on evals & risky AI behaviour = train AI not to say bad things instead of not doing bad things → prove the presence of risk but not the absence of risk [06:42] How do Steve Omohundro and Max Tegmark plan to make AI safe? [06:50-11:04] ✓ AI can't violate laws of physics [07:23] e.g. guard rails → humans write a specification [08:03] ✓ don't need to understand how AI algos function [08:52] = easier to verify a proof than discover it → focus on proof checking code = impossible to run unsafe code e.g. additions at primary school [10:10] ✓ use formal verification tool known as Dafny → prove that this program correctly adds up any numbers, not just the numbers that were in your training data = provably safe AI [11:04] Why shouldn't AI development be paused? [11:32] visual → don't pause AI → pause the reckless race to super intelligence ✓ stop obsessively training ever-larger models that we don't understand ✓ Hubris kills = illusory superiority → most people think they are better than they really are in most aspects of life → don't fly to the sun ]]> hubris = fact of sb being too proud; Hubris /ˈhjuːbrɪs/ - from Ancient Greek 'pride, insolence, outrage', describes a personality quality of extreme or excessive pride or dangerous overconfidence and complacency, often in combination with (or synonymous with) arrogance 1 Long-Form Content Writing Best Practices for B2B Content Marketing 20240605 hw20240619 active prep_ol_qa edit_ol_qa pix/icons8-collaboration-100_white.png Why would long-form contents be more effective than shorter ones? https://www.foleon.com/blog/long-form-content-writing-best-practices → read the article → answer the questions]]> How long is supposed to be a 'long-form' content? What are its advantages? ~ 1000 - 7500 words ✓ gives time and space to deep-dive into specific topics ✓ shows potential customers you are the right brand to choose ✓ features great SEO value SEO (search engine optimisation) = process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better What should story-telling in a long-form encompass to be effective? ✓ create a lasting connection ✓ cover a variety of ideas or concepts behind a specific topic ✓ demonstrate brand expertise → don't come across in an overly salesy manner Why is long-form content relevant to B2B marketing? ✓ builds trust and authority ✓ educates readers ✓ provides a single, credible, comprehensive and trustworthy source → less likely to seek information from the competition Why has long-form content got greater SEO value? ✓ gives opportunities for more backlinks → higher SERPS → more high-value traffic e.g. Backlinko’s 2020 SEO research articles over 3,000 words get an average of 77.2% more backlinks than shorter ones ✓ use variations of focus phrase in different, natural contexts → optimize content for both short and long-term keyword variants ✓ increases potential for repurposing content ✓ increases reach ✓ attracts both newbies and people with some knowledge of a subject → include an index at the beginning so readers can jump straight to the parts that interest them the most backlink = reference comparable to a citation. The quantity, quality, and relevance of backlinks for a web page are among the factors that search engines like Google evaluate in order to estimate how important the page is. PageRank calculates the score for each web page based on how all the web pages are connected among themselves, and is one of the variables that Google Search uses to determine how high a web page should go in search results. This weighting of backlinks is analogous to citation analysis of books, scholarly papers, and academic journals SERP (search engine results page) = webpage displayed by a search engine in response to a query by a user. The main component of a SERP is the listing of results that are returned by the search engine in response to a keyword query What stages of the sales funnel does long-term content address? ✓ awareness stage → show you understand their problem → help how to solve it e.g. how-to guides, blogs, eBooks ✓ consideration stage → demonstrate ability to solve the challenge ✓ decision-making → showing how to use & optimize solution in practice e.g. tutorial with multiple choice questions → boost trust e.g. include testimonials & use cases from happy customers funnel = device that is wide at the top and narrow at the bottom, used for pouring liquids or powders into a small opening; in marketing: e.g. discovery, interest, appraisal, confirmation What are the best practices when writing long-form contents? ✓ choose a relevant topic → must resonate with target audience → must match on-line format restrictions → conduct keyword research = see what your ideal customer is searching for → consult BuzzSumo → check how to get Google Snippets ✓ monitor competition → ensure topic is original → provide a unique perspective → cultivate brand voice ✓ paragraph thoughts → structure a plan e.g. frame sections around questions ✓ include research from reliable, verified sources e.g. stats, studies, quotes from industry figures, references to other (non-competitor) articles ✓ find a catchy title ✓ end on a high note e.g. CTA snippet = small piece of information or news CTA (Call to action) = marketing term for any text designed to prompt an immediate response or encourage an immediate sale to plummet = to fall suddenly and quickly from a high level or position hubris = fact of sb being too proud; Hubris /ˈhjuːbrɪs/ - from Ancient Greek 'pride, insolence, outrage', describes a personality quality of extreme or excessive pride or dangerous overconfidence and complacency, often in combination with (or synonymous with) arrogance met took OpenAI's ChatGPT in to court to use for using | recycling | re-writing articles ]]> 20240605 10:10-11:30 2 active How to Keep AI Under Control - Max Tegmark By the end of this session you will have studied Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 1 How to Keep AI Under Control - Max Tegmark 20240529 hw20240605 pix/icons8-movie-100_white.png How to Keep AI Under Control | Max Tegmark | TED The current explosion of exciting commercial and open-source AI is likely to be followed, within a few years, by creepily superintelligent AI – which top researchers and experts fear could disempower or wipe out humanity. Scientist Max Tegmark describes an optimistic vision for how we can keep AI under control and ensure it's working for us, not the other way around. https://www.youtube.com/watch?v=xUNx_PxNHrY → watch the video → answer the questions]]> 1 How to Keep AI Under Control - Max Tegmark 20240529 hw20240605 active wip edit_ol_qa prep_ol_qa pix/icons8-movie-100_white.png Are you not worried AI may become too intelligent? Could we become slaves of machines? How to Keep AI Under Control | Max Tegmark | TED The current explosion of exciting commercial and open-source AI is likely to be followed, within a few years, by creepily superintelligent AI – which top researchers and experts fear could disempower or wipe out humanity. Scientist Max Tegmark describes an optimistic vision for how we can keep AI under control and ensure it's working for us, not the other way around. https://www.youtube.com/watch?v=xUNx_PxNHrY → watch the video → answer the questions]]> how_to_keep_ai_under_control_max_tegmark_ted_xUNx_PxNHrY.mp4 Why was Max Tegmark wrong 5 years ago when he warned about the dangers of AI? [01:20] ✓ governments have let AI companies develop without any meaningful regulation ✓ progress has been faster than expected ✓ human intelligence will be far behind artificial intelligence perhaps in only a few years When will AGI (Artificial General Intelligence) be available? Why isn't AGI a long-term risk? What examples are given to show progress? [01:54-02:58] ✓ forecasts are plummeting from 20 years to 2-3 years [02:05] ✓ dancing robots [02:28] ✓ mid-journey prompt [02:39] ✓ deep-fake [02:58] to plummet = to fall suddenly and quickly from a high level or position What did Alan Turing predict? [03:59] Why are Alan Turing, Sam Altman, Dario Amodei (...) and even Ursula von der Leyen concerned? [05:20] The bad case is... lights out for all of us Sam Altman, co-founder of OPenAI ✓ chance that something goes... catastrophically wrong on the scale of human civilisation... might be... between 10 and 25% Dario Amodei ✓ Mitigating the risk of extinction from AI should be a global priority alongside other societal-scale risks such as pandemics and nuclear wars Ursula von der Leyen ]]> species /ˈspi:ʃi:z/ What is the problem? [06:42] ✓ lack of a convincing plan for AI safety [06:11] ✓ excessive focus on evals & risky AI behaviour = train AI not to say bad things instead of not doing bad things → prove the presence of risk but not the absence of risk [06:42] How do Steve Omohundro and Max Tegmark plan to make AI safe? [06:50-11:04] ✓ AI can't violate laws of physics [07:23] e.g. guard rails → humans write a specification [08:03] ✓ don't need to understand how AI algos function [08:52] = easier to verify a proof than discover it → focus on proof checking code = impossible to run unsafe code e.g. additions at primary school [10:10] ✓ use formal verification tool known as Dafny → prove that this program correctly adds up any numbers, not just the numbers that were in your training data = provably safe AI [11:04] Why shouldn't AI development be paused? [11:32] visual → don't pause AI → pause the reckless race to super intelligence ✓ stop obsessively training ever-larger models that we don't understand ✓ Hubris kills = illusory superiority → most people think they are better than they really are in most aspects of life → don't fly to the sun ]]> hubris = fact of sb being too proud; Hubris /ˈhjuːbrɪs/ - from Ancient Greek 'pride, insolence, outrage', describes a personality quality of extreme or excessive pride or dangerous overconfidence and complacency, often in combination with (or synonymous with) arrogance 1 Long-Form Content Writing Best Practices for B2B Content Marketing 20240605 hw20240619 active prep_ol_qa edit_ol_qa pix/icons8-collaboration-100_white.png Why would long-form contents be more effective than shorter ones? https://www.foleon.com/blog/long-form-content-writing-best-practices → read the article → answer the questions]]> How long is supposed to be a 'long-form' content? What are its advantages? ~ 1000 - 7500 words ✓ gives time and space to deep-dive into specific topics ✓ shows potential customers you are the right brand to choose ✓ features great SEO value SEO (search engine optimisation) = process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better What should story-telling in a long-form encompass to be effective? ✓ create a lasting connection ✓ cover a variety of ideas or concepts behind a specific topic ✓ demonstrate brand expertise → don't come across in an overly salesy manner Why is long-form content relevant to B2B marketing? ✓ builds trust and authority ✓ educates readers ✓ provides a single, credible, comprehensive and trustworthy source → less likely to seek information from the competition Why has long-form content got greater SEO value? ✓ gives opportunities for more backlinks → higher SERPS → more high-value traffic e.g. Backlinko’s 2020 SEO research articles over 3,000 words get an average of 77.2% more backlinks than shorter ones ✓ use variations of focus phrase in different, natural contexts → optimize content for both short and long-term keyword variants ✓ increases potential for repurposing content ✓ increases reach ✓ attracts both newbies and people with some knowledge of a subject → include an index at the beginning so readers can jump straight to the parts that interest them the most backlink = reference comparable to a citation. The quantity, quality, and relevance of backlinks for a web page are among the factors that search engines like Google evaluate in order to estimate how important the page is. PageRank calculates the score for each web page based on how all the web pages are connected among themselves, and is one of the variables that Google Search uses to determine how high a web page should go in search results. This weighting of backlinks is analogous to citation analysis of books, scholarly papers, and academic journals SERP (search engine results page) = webpage displayed by a search engine in response to a query by a user. The main component of a SERP is the listing of results that are returned by the search engine in response to a keyword query What stages of the sales funnel does long-term content address? ✓ awareness stage → show you understand their problem → help how to solve it e.g. how-to guides, blogs, eBooks ✓ consideration stage → demonstrate ability to solve the challenge ✓ decision-making → showing how to use & optimize solution in practice e.g. tutorial with multiple choice questions → boost trust e.g. include testimonials & use cases from happy customers funnel = device that is wide at the top and narrow at the bottom, used for pouring liquids or powders into a small opening; in marketing: e.g. discovery, interest, appraisal, confirmation What are the best practices when writing long-form contents? ✓ choose a relevant topic → must resonate with target audience → must match on-line format restrictions → conduct keyword research = see what your ideal customer is searching for → consult BuzzSumo → check how to get Google Snippets ✓ monitor competition → ensure topic is original → provide a unique perspective → cultivate brand voice ✓ paragraph thoughts → structure a plan e.g. frame sections around questions ✓ include research from reliable, verified sources e.g. stats, studies, quotes from industry figures, references to other (non-competitor) articles ✓ find a catchy title ✓ end on a high note e.g. CTA snippet = small piece of information or news CTA (Call to action) = marketing term for any text designed to prompt an immediate response or encourage an immediate sale to plummet = to fall suddenly and quickly from a high level or position hubris = fact of sb being too proud; Hubris /ˈhjuːbrɪs/ - from Ancient Greek 'pride, insolence, outrage', describes a personality quality of extreme or excessive pride or dangerous overconfidence and complacency, often in combination with (or synonymous with) arrogance 20240529 10:10-11:30 2 active Generative AI in a Nutshell - how to survive and thrive in the age of AI (2/2) By the end of this session you will have studied Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 1 Generative AI in a Nutshell - how to survive and thrive in the age of AI 20240515 hw20240522 pix/icons8-movie-100_white.png Generative AI in a Nutshell - how to survive and thrive in the age of AI - Henrik Kniberg Basically a full day AI course crammed into 18 mins of drawing & talking. Target audience: Everyone. Covers questions like What is generative AI, how does it work, how do I use it, what are some of the risks & limitations. Also covers things like autonomous agents, the role of us humans, prompt engineering tips, AI-powered product development, origin of ChatGPT, different types of models, and some tips about mindset around this whole thing. https://www.youtube.com/watch?v=2IK3DFHRFfw → watch the video → answer the questions]]> 1 Generative AI in a Nutshell - how to survive and thrive in the age of AI 20240515 hw20240522 active wip edit_ol_qa prep_ol_qa pix/icons8-movie-100_white.png How can you actually work with AI on a daily basis? Generative AI in a Nutshell - how to survive and thrive in the age of AI - Henrik Kniberg Basically a full day AI course crammed into 18 mins of drawing & talking. Target audience: Everyone. Covers questions like What is generative AI, how does it work, how do I use it, what are some of the risks & limitations. Also covers things like autonomous agents, the role of us humans, prompt engineering tips, AI-powered product development, origin of ChatGPT, different types of models, and some tips about mindset around this whole thing. https://www.youtube.com/watch?v=2IK3DFHRFfw
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→ watch the video → answer the questions]]> generative_ai_in_a_nutshell_how_to_survive_and_thrive_in_the_age_of_ai_2IK3DFHRFfw.mp4 ever since computers were invented they've really just been glorified calculators machines that execute the exact instructions given to them by the programmers but something incredible is happening now computers have started gaining the ability to learn and think and communicate just like we do they can do creative intellectual work that previously only humans could do we call this technology generative Ai and you may have encountered it already through products like GPT basically intelligence is now available as a service kind of like a giant brain floating in the sky that anyone can talk to it's not perfect but it is surprisingly capable and it is improving at an exponential rate this is a big deal it's going to affect just about every person and Company on the planet positively or negatively this video is here to help you understand what generative AI is all about in Practical terms beyond the hype the better you understand this technology as a person team or company the better equipped you will be to survive and thrive in the age of AI so here's a Einstein in your basement silly but useful mental model for this you have Einstein in your basement in fact everyone does and by Einstein I really mean the combination of every smart person who ever lived you can talk to Einstein whenever you want he has instant access to the sum of all human knowledge and will answer anything you want within seconds never running out of patience he can also take on any role you want a comedian poet doctor coach and will be an expert within that field he has some human-like limitations though he can make mistakes he can jump to conclusions he can misunderstand you but the biggest limitation is actually your imagination and your ability to communicate effectively with them this skill is known as prompt engineering and in the age of AI this is as essential as reading and writing most people vastly underestimate what this Einstein in your basement can do it's like going to the real Einstein and asking him to proof read a high school report or hiring a worldclass five-star chef and having him chop onion the more you interact with Einstein the more you will discover surprising and Powerful ways for him to help you or your company okay enough What is AI fluffy metaphors let's clarify some terms AI as you probably know stands for artificial intelligence AI is not new FS like machine learning and computer vision have been around for decades whenever you see a YouTube recommendation or a web search result or whenever you get a credit card transaction approved that's traditional AI in action generative AI is AI that generates new original content rather than just finding or classifying existing content that's the G in GPT for example large language models or llms are a type of generative AI that can communicate using normal human language chat GPT is a product by the company open AI it started as an llm essentially an advanced chatbot using a new architecture called the Transformer architecture which by the way is the T in GPT it is so fluent at human language that anyone can use it you don't need to be an AI expert or programmer and that's kind of what triggered the whole Revolution so how does it actually work How does it work well a large language model is an artificial neural network basically a bunch of numbers or or parameters connected to each other similar to how our brain is a bunch of neurons or brain cells connected to each other neural networks only deal with numbers you send in numbers and depending on how the parameters are set all the numbers come out but any kind of content such as text or images can be represented as numbers so let's say I write dogs are when I send that to a large language model that gets converted to numbers processed by the neural network and then the resulting numbers are converted back into text in this case the word animals dogs are animals so yeah this is basically a guest to next word machine the interesting part is if we take that output and combine it with the input and send it through the model again then it will continue adding new words that's what's going on behind the scenes when you type something in chat GPT in this case for example it generated a whole story and I can continue this indefinitely by adding more prompts a large language model may have billions or even trillions of of parameters that's why they're called large so how are all these numbers set Training well not through manual programming that would be impossible but through training just like babies learning to speak a baby isn't told how to speak she doesn't get an instruction manual instead she listens to people speaking around her and when she's heard enough she starts seeing the pattern she speaks a few words at first to the Delight of her parents and then later on full sentences similarly during a training period the language model is fed a mindboggling amount of text to learn from Mostly from internet sources it then plays guess the next word with all of this over and over again and the parameters are automatically tweaked until it starts getting really good at predicting the next word this is called back propagation which is a fancy term for oh I guessed wrong I better change something however to become truly useful a model also needs to undergo human training this is called reinforcement learning with human feedback and it involves thousands of hours of humans painstakingly testing and evaluating output from the model and giving feedback kind of like training a a dog with a clicker to reinforce good behavior that's why a model like GPT won't tell you how to rob a bank it knows very well how to rob a bank but through human training it has learned that it shouldn't help people commit crimes when training is done the model is mostly Frozen other than some fine tuning that can happen later that's what the P stands for in GPT pre-trained although in the future we will probably have models that can learn continuously rather than just uh during training and fine-tuning now although chat GPT kind Models of got the ball rolling GPT isn't the only model out there in fact new models are sprouting like mushrooms they vary a lot in terms of speed capability and cost some can be downloaded and run locally others are only online some are free or open source others are commercial products some are super easy to use While others require complicated technical setup some are specialized for certain use cases others are more General and can be used for almost anything and some are baked into products in the form of co-pilots or or chat windows it's it's the Wild West just keep in mind that you generally get what you pay for so with a free model you may just be getting a smart high school student in your basement rather than Einstein the difference between for example GPT 3.5 and GPT 4 is massive Different Models note that there are different types of generative AI models that generate different types of content textto text models like gpc4 take text as input and generate text as output the text can be natural language but it can also be structured information like code Json HTML I use this a lot myself to generate code when programming uh it saves an incredible amount of time and I also learn a lot from the code it generates text to image models will generate images describe what you want and an image gets generated for you you can even pick a style image to image models can do things like transforming or combining images and we have image to text models which describe the contents of a given image and speech to text models create voice transcriptions which is useful for things like uh meeting notes text Audio models they generate music or sounds from a prompt for example here is some sound generated from The Prompt people talking in a busy okay guys enough stop now thank you and there are even text to video models that generate videos from a prompt sooner or later we'll have infinite movie series that autog generate the next episode tailored to your tastes as you're watching kind of scary if you think about it one Trend now is multimodal AI products meaning they combine different models into one product so you can work with text images audio Etc without switching tools the chat GPT mobile app is a good example of this just for fun I took a photo of this room and I asked where I could hide stuff I kind of like that it mentioned the stove but warned that that it could get hot there when I have things to figure out such as the contents of this video I like to take walks using chat GPT as as a sounding board I start by saying always respond with the word okay unless I ask you for something that way it'll just listen and not interrupt after I finish dumping my thoughts I ask for feedback we have some discussion and then I ask it to summarize and text afterwards I really recommend trying this it's it's a really useful way to use tools like this turns out Einstein isn't stuck in the basement after all you can take him out for a walk initially language models were just word predictors statistical machines with limited practical use but as they became larger and were trained on more data they started gaining emergent capabilities expected capabilities that surprised even the developers of the technology they could roleplay write poetry write high quality code discuss company strategy provide legal and medical advice coach teach basically creative and intellectual things that only humans could do previously it turns out that when a model has seen enough text and images it starts to see patterns and understand higher level Concepts just like a baby learning to understand the world let's take a simple example I'll give gpc4 this little drawing that involves a string a pair of scissors an egg a pot and a fire what will happen if I use the scissors the model has most likely not been trained on this exact scenario yet it gave a pretty good answer which demonstrates a basic understanding of the nature of scissors eggs gravity and heat when GPT 4 was released I started using it as a coding assistant and I was blown away when prompted effectively it was a better programmer than anyone I've worked with same with article writing product design Workshop planning and just about anything I used it for for the main bottleneck was my prompt engineering skills so I decided to make a career shift and focus entirely on learning and teaching how to make this technology useful hence this video now let's take a step back and look at the implications for 300,000 years or so we homosapiens have been the most intelligent species on Earth depending of course on how you define intelligence but the thing is our intellectual capabilities aren't really improving that much our brains are about the same size same weight as they've been for thousands of years computers on the other hand have been around for only 80 years or so and now with generative AI they are suddenly capable of speaking human languages fluently and carrying out an increasing number of intellectual creative tasks that previously only humans could do so we are right here at the Crossing Point where AI is better at some things and humans are better at some things but ai's capabilities are improving at an exponential rate while ours aren't we don't know how long that exponential Improvement will continue or if it will level off at some point but we're definitely entering a new world order now this isn't the first Revolution we've experienced we tamed fire we learned how to do agriculture we invented the printing press steam power Telegraph these were all revolutionary changes but they took decades or centuries to become widespread in the AI Revolution new technology spreads worldwide almost instantly dealing with this rate of change is a huge challenge for both individuals and The AI Mindset companies I've noticed that people and companies tend to fall into different kind of mindset categories when it comes to AI on one side we have denial the belief that AI cannot do my job or we don't have time to look into this technology this is a dangerous place to be a common saying is AI might not take your job but people using AI will and this is true for both individuals and companies on the other side of the scale we have panic and despair the belief that AI is going to take my job no matter what AI is going to make my company go bankrupt neither of these mindsets are helpful so I propose a middle ground a balanced positive mindset AI is going to make me my team my company insanely productive personally with this mindset I feel like I've gained superpowers I can go from idea to result in so much shorter time I can focus more on what I want to achieve and less on the grunt workk of building things and I'm learning a lot faster too it's like having an awesome Mentor with me at all times this mindset not only feels good but it also equips you for the future makes you less likely to lose your job or your company and more likely to thrive in the age of AI despite all the Is human role needed uncertainty so one important question is is human role X needed in the age of AI for example are doctors needed developers lawyers CEOs uh whatever so this question becomes more and more relevant as the AI capabilities improve well some jobs will disappear for sure but for most roles I think we humans are still needed someone with domain knowledge still needs to decide what to ask the AI how to formulate The Prompt what context needs to be provided and how to evaluate the result AI models aren't perfect they can be absolutely brilliant sometimes but sometimes also terribly stupid they can sometimes hallucinate and provide bogus information in a very convincing way so when should you trust the AI response when should you double check or do the work yourself what about legal compliance data security what information can we send to an AI model and where is that data stored a human expert is needed to make these judgment calls and compensate for the weaknesses of the AI model so I recommend thinking of AI as your colleague a genius but also an oddball with some personal quirks that you need to learn to work with you need to recognize when your Genius colleague is drunk as a doctor my AI colleague can help diagnose rare diseases that I didn't even know existed as a lawyer my AI colleague could do legal research and review contracts allowing me to spend more time with my client or as a teacher my AI colleague could grade tests help generate course content provide individual support to students Etc and if you're not sure how it can help you just ask it I work as X how can you help me overall I find that the combination of human plus AI That's where the magic lies it's important to Models vs products distinguish between the models and the products that build on top of them as a user you don't normally interact with the model directly instead you interact with a product website or a mobile app which in turn talks to the model behind the scenes products provide a user interface and add capabilities and data that aren't part of the model itself for example the chat gbt product keeps track of your message history while the GPT 4 model itself doesn't have any message history history as a developer you can use these models to build your own AI powered products and features for example let's say you have an e-learning site you could add a chat bot to answer questions about the courses or as a recruitment company you might build AI powered tools to help evaluate candidates in both these cases your users interact with your product and then your product interacts with the model this is done via apis or application programming interfaces which allow your code to talk to the model so here's a simple example of using open AI API to talk to GP not a lot of code needed and here's another example of the automatic candidate evaluation thing I talked about it takes a job description and a bunch of CVS in a folder and evaluates each candidate automatically and incidentally the code itself is mostly AI written as a product developer you can use AI models kind of like an external brain to insert intelligence into your product very powerful in order Prompt engineering to use generative AI effectively you need to get good at prompt engineering or prompt design as I prefer to call it this skill is needed both as a user and as a product developer because in both cases you need to be able to craft effective prompts that produce useful results from an AI model here's an example let's say I want help planning a workshop this prompt is unlikely to give useful results because no matter how smart the AI is if it doesn't know the context of my workshop it can only give fague high level recommendations the second prompt is better now I provided some context this is normally done iteratively write a prompt look at the result add a follow-up prompt to provide more information or edit the original prompt and rinse and repeat until you get a good result in this third approach I ask it to interview me so instead of me providing a bunch of context up front I'm basically saying what do you need to know in order order to help me and then it will propose a workshop agenda after I often combine these two I provide a bit of context and then I tell it to ask me if it needs any more information these are just some examples of prompt engineering techniques so overall the better you get at prompt engineering the faster and better results you will get from AI there are plenty of courses books videos articles to help you learn this but the most important thing is is to practice and Learn by doing a nice side effect is that you will become better at communicating in general since prompt engineering is really all about Clarity and effective communication I think the next Frontier Autonomous agents for generative AI is autonomous agents with tools these are AI powerered software entities that run on their own rather than just sitting around waiting for you to prompt them all the time so you go down to Einstein in your basement and do what a good leader would do for a team you give him a high level Mission and the tools needed to accomplish it and then open the door and let him out to run his own show without micromanagement the tools could be things like access to the internet access to money ability to send and receive messages order pizza or whatever for this prompt engineering becomes even more important because your autonomous tool wielding agent can do a lot of good or a lot of harm depending on how well you craft that mission statement all right let's wrap it up here are the key things I hope you will remember from this video generative AI is a super useful tool that can help both you your team and your company in a big way the better you understand it the more likely it is to be an opportunity rather than a threat generative AI is more powerful than you think the biggest limitation is not the technology but your imagination like what can I do and your prompt engineering skills how do I do it prompt engineeringdesign is a crucial skill like all new skills just accept that you will kind of suck at it at first but you'll improve over time with deliberate practice so my best tip is experiment make this part of your day-to-day life and the Learning Happens automatically hope this video was helpful thanks for watching visual visual visual visual 〆be aware nobody may be held responsible → unlike paying a hefty sum for a consultant... 〆lack of experience in 'recruiting' the optimal large language model character = no CV or references available! ]]> What do GPT & LLMs acronyms stand for? [02:31] ✓ GPT = generative, pre-trained, transformer ✓ LLM = large language model (i.e. a neural network) [03:06] ✓ bot + transformer architecture → uses normal human language What 2 stages are necessary to build large language models? Could you one day take part in any of these stages as a domain expert working in collaboration with a data scientist? [04:08] ✓ training → listen (like a baby) = unsupervised, generative pre-training [04:32] → recognise patterns ✓ improvement → back-propagation [04:42] = identifies mistake & make changes → RLHF reinforcement learning with human feedback [04:47] = human training ✓ model is then frozen [05:16] = pre-trained How is ChatGPT designed not to commit crimes? Do you believe such measures are sufficient? [05:11] ✓ taught by humans = RLHF reinforcement learning with human feedback [04:47] How can you brainstorm & organise your thoughts with an AI model? Have you already tried to follow a similar back-and-forth approach? [07:50] ✓ dump thoughts by having a walk ✓ ask for AI feedback ✓ have a discussion ✓ ask to summarise ✓ export into text What is the main bottleneck in deploying AI? What could be the bottleneck at your workplace? Could vertical hierarchy discourage providing too much context in fear of confidentiality breach? [09:32] ✓ prompt engineering skills = providing enough & relevant context ✓ senior management may be reluctant to disclose information to improve large language models e.g. some companies have already shown concerns about sharing market surveys & product features → may be used by competition Why is the role of humans still relevant? What can you do in your job to make sure you are still relevant? [12:10] ✓ decide what to ask the AI ✓ decide how to formulate the prompt ✓ what context needs to be provided ✓ how to evaluate the result = beware of hallucinations → only domain knowledge experts can = compensate for weaknesses of AI models Which 2 ways to prompt AI are given? Have you ever used any of these approaches in prompting? [15:24] → task + context = iterate [15:33] prompt → response → follow-up prompt → response OR update prompt → response | update prompt → response → task + AI own questions = ask AI what more information it needs ✓ typical coaching questions What is the next frontier with AI? What so-called 'high-level missions' could you assign? [16:18] ✓ autonomous agents = no need to prompt continuously → assign a high level mission → give tools needed ≠ micromanagement → need to craft prompt engineering to implement high-level missions e.g. buying / selling shares when share prices reach given peaks & troughs What does the success of deploying AI depend on? What will your next step be? [17:13] ✓ imagination ✓ prompt engineering skills ≠ technology 1 How to Keep AI Under Control - Max Tegmark 20240529 hw20240605 active wip prep_ol_qa edit_ol_qa pix/icons8-movie-100_white.png Are you not worried AI may become too intelligent? Could we become slaves of machines? How to Keep AI Under Control | Max Tegmark | TED The current explosion of exciting commercial and open-source AI is likely to be followed, within a few years, by creepily superintelligent AI – which top researchers and experts fear could disempower or wipe out humanity. Scientist Max Tegmark describes an optimistic vision for how we can keep AI under control and ensure it's working for us, not the other way around. https://www.youtube.com/watch?v=xUNx_PxNHrY → watch the video → answer the questions]]> how_to_keep_ai_under_control_max_tegmark_ted_xUNx_PxNHrY.mp4 Why was Max Tegmark wrong 5 years ago when he warned about the dangers of AI? [01:20] ✓ governments have let AI companies develop without any meaningful regulation ✓ progress has been faster than expected ✓ human intelligence will be far behind artificial intelligence perhaps in only a few years When will AGI (Artificial General Intelligence) be available? Why isn't AGI a long-term risk? What examples are given to show progress? [01:54-02:58] ✓ forecasts are plummeting from 20 years to 2-3 years [02:05] ✓ dancing robots [02:28] ✓ mid-journey prompt [02:39] ✓ deep-fake [02:58] to plummet = to fall suddenly and quickly from a high level or position What did Alan Turing predict? [03:59] Why are Alan Turing, Sam Altman, Dario Amodei (...) and even Ursula von der Leyen concerned? [05:20] The bad case is... lights out for all of us Sam Altman, co-founder of OPenAI ✓ chance that something goes... catastrophically wrong on the scale of human civilisation... might be... between 10 and 25% Dario Amodei ✓ Mitigating the risk of extinction from AI should be a global priority alongside other societal-scale risks such as pandemics and nuclear wars Ursula von der Leyen ]]> species /ˈspi:ʃi:z/ What is the problem? [06:42] ✓ lack of a convincing plan for AI safety [06:11] ✓ excessive focus on evals & risky AI behaviour = train AI not to say bad things instead of not doing bad things → prove the presence of risk but not the absence of risk [06:42] How do Steve Omohundro and Max Tegmark plan to make AI safe? [06:50-11:04] ✓ AI can't violate laws of physics [07:23] e.g. guard rails → humans write a specification [08:03] ✓ don't need to understand how AI algos function [08:52] = easier to verify a proof than discover it → focus on proof checking code = impossible to run unsafe code e.g. additions at primary school [10:10] ✓ use formal verification tool known as Dafny → prove that this program correctly adds up any numbers, not just the numbers that were in your training data = provably safe AI [11:04] Why shouldn't AI development be paused? [11:32] visual → don't pause AI → pause the reckless race to super intelligence ✓ stop obsessively training ever-larger models that we don't understand ✓ Hubris kills = illusory superiority → most people think they are better than they really are in most aspects of life → don't fly to the sun ]]> hubris = fact of sb being too proud; Hubris /ˈhjuːbrɪs/ - from Ancient Greek 'pride, insolence, outrage', describes a personality quality of extreme or excessive pride or dangerous overconfidence and complacency, often in combination with (or synonymous with) arrogance to thrive = to become, and continue to be, successful, strong, healthy, etc GPT = generative, pre-trained, transformer LLM = large language model back-propagation = identifying mistake and making changes; In machine learning, backpropagation is a gradient estimation method used to train neural network models RLHF = reinforcement learning with human feedback to parse = to examine computer data and change it into a form that can be easily read or understood; to examine or think about something carefully in order to understand it 20240522 10:10-11:30 2 active Generative AI in a Nutshell - how to survive and thrive in the age of AI By the end of this session you will have studied Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 1 Generative AI in a Nutshell - how to survive and thrive in the age of AI 20240515 hw20240522 pix/icons8-movie-100_white.png Generative AI in a Nutshell - how to survive and thrive in the age of AI - Henrik Kniberg Basically a full day AI course crammed into 18 mins of drawing & talking. Target audience: Everyone. Covers questions like What is generative AI, how does it work, how do I use it, what are some of the risks & limitations. Also covers things like autonomous agents, the role of us humans, prompt engineering tips, AI-powered product development, origin of ChatGPT, different types of models, and some tips about mindset around this whole thing. https://www.youtube.com/watch?v=2IK3DFHRFfw → watch the video → answer the questions]]> active textbook 1 Generative AI in a Nutshell - how to survive and thrive in the age of AI 20240515 hw20240522 active wip prep_ol_qa edit_ol_qa pix/icons8-movie-100_white.png How can you actually work with AI on a daily basis? Generative AI in a Nutshell - how to survive and thrive in the age of AI - Henrik Kniberg Basically a full day AI course crammed into 18 mins of drawing & talking. Target audience: Everyone. Covers questions like What is generative AI, how does it work, how do I use it, what are some of the risks & limitations. Also covers things like autonomous agents, the role of us humans, prompt engineering tips, AI-powered product development, origin of ChatGPT, different types of models, and some tips about mindset around this whole thing. https://www.youtube.com/watch?v=2IK3DFHRFfw
visual
→ watch the video → answer the questions]]> generative_ai_in_a_nutshell_how_to_survive_and_thrive_in_the_age_of_ai_2IK3DFHRFfw.mp4 ever since computers were invented they've really just been glorified calculators machines that execute the exact instructions given to them by the programmers but something incredible is happening now computers have started gaining the ability to learn and think and communicate just like we do they can do creative intellectual work that previously only humans could do we call this technology generative Ai and you may have encountered it already through products like GPT basically intelligence is now available as a service kind of like a giant brain floating in the sky that anyone can talk to it's not perfect but it is surprisingly capable and it is improving at an exponential rate this is a big deal it's going to affect just about every person and Company on the planet positively or negatively this video is here to help you understand what generative AI is all about in Practical terms beyond the hype the better you understand this technology as a person team or company the better equipped you will be to survive and thrive in the age of AI so here's a Einstein in your basement silly but useful mental model for this you have Einstein in your basement in fact everyone does and by Einstein I really mean the combination of every smart person who ever lived you can talk to Einstein whenever you want he has instant access to the sum of all human knowledge and will answer anything you want within seconds never running out of patience he can also take on any role you want a comedian poet doctor coach and will be an expert within that field he has some human-like limitations though he can make mistakes he can jump to conclusions he can misunderstand you but the biggest limitation is actually your imagination and your ability to communicate effectively with them this skill is known as prompt engineering and in the age of AI this is as essential as reading and writing most people vastly underestimate what this Einstein in your basement can do it's like going to the real Einstein and asking him to proof read a high school report or hiring a worldclass five-star chef and having him chop onion the more you interact with Einstein the more you will discover surprising and Powerful ways for him to help you or your company okay enough What is AI fluffy metaphors let's clarify some terms AI as you probably know stands for artificial intelligence AI is not new FS like machine learning and computer vision have been around for decades whenever you see a YouTube recommendation or a web search result or whenever you get a credit card transaction approved that's traditional AI in action generative AI is AI that generates new original content rather than just finding or classifying existing content that's the G in GPT for example large language models or llms are a type of generative AI that can communicate using normal human language chat GPT is a product by the company open AI it started as an llm essentially an advanced chatbot using a new architecture called the Transformer architecture which by the way is the T in GPT it is so fluent at human language that anyone can use it you don't need to be an AI expert or programmer and that's kind of what triggered the whole Revolution so how does it actually work How does it work well a large language model is an artificial neural network basically a bunch of numbers or or parameters connected to each other similar to how our brain is a bunch of neurons or brain cells connected to each other neural networks only deal with numbers you send in numbers and depending on how the parameters are set all the numbers come out but any kind of content such as text or images can be represented as numbers so let's say I write dogs are when I send that to a large language model that gets converted to numbers processed by the neural network and then the resulting numbers are converted back into text in this case the word animals dogs are animals so yeah this is basically a guest to next word machine the interesting part is if we take that output and combine it with the input and send it through the model again then it will continue adding new words that's what's going on behind the scenes when you type something in chat GPT in this case for example it generated a whole story and I can continue this indefinitely by adding more prompts a large language model may have billions or even trillions of of parameters that's why they're called large so how are all these numbers set Training well not through manual programming that would be impossible but through training just like babies learning to speak a baby isn't told how to speak she doesn't get an instruction manual instead she listens to people speaking around her and when she's heard enough she starts seeing the pattern she speaks a few words at first to the Delight of her parents and then later on full sentences similarly during a training period the language model is fed a mindboggling amount of text to learn from Mostly from internet sources it then plays guess the next word with all of this over and over again and the parameters are automatically tweaked until it starts getting really good at predicting the next word this is called back propagation which is a fancy term for oh I guessed wrong I better change something however to become truly useful a model also needs to undergo human training this is called reinforcement learning with human feedback and it involves thousands of hours of humans painstakingly testing and evaluating output from the model and giving feedback kind of like training a a dog with a clicker to reinforce good behavior that's why a model like GPT won't tell you how to rob a bank it knows very well how to rob a bank but through human training it has learned that it shouldn't help people commit crimes when training is done the model is mostly Frozen other than some fine tuning that can happen later that's what the P stands for in GPT pre-trained although in the future we will probably have models that can learn continuously rather than just uh during training and fine-tuning now although chat GPT kind Models of got the ball rolling GPT isn't the only model out there in fact new models are sprouting like mushrooms they vary a lot in terms of speed capability and cost some can be downloaded and run locally others are only online some are free or open source others are commercial products some are super easy to use While others require complicated technical setup some are specialized for certain use cases others are more General and can be used for almost anything and some are baked into products in the form of co-pilots or or chat windows it's it's the Wild West just keep in mind that you generally get what you pay for so with a free model you may just be getting a smart high school student in your basement rather than Einstein the difference between for example GPT 3.5 and GPT 4 is massive Different Models note that there are different types of generative AI models that generate different types of content textto text models like gpc4 take text as input and generate text as output the text can be natural language but it can also be structured information like code Json HTML I use this a lot myself to generate code when programming uh it saves an incredible amount of time and I also learn a lot from the code it generates text to image models will generate images describe what you want and an image gets generated for you you can even pick a style image to image models can do things like transforming or combining images and we have image to text models which describe the contents of a given image and speech to text models create voice transcriptions which is useful for things like uh meeting notes text Audio models they generate music or sounds from a prompt for example here is some sound generated from The Prompt people talking in a busy okay guys enough stop now thank you and there are even text to video models that generate videos from a prompt sooner or later we'll have infinite movie series that autog generate the next episode tailored to your tastes as you're watching kind of scary if you think about it one Trend now is multimodal AI products meaning they combine different models into one product so you can work with text images audio Etc without switching tools the chat GPT mobile app is a good example of this just for fun I took a photo of this room and I asked where I could hide stuff I kind of like that it mentioned the stove but warned that that it could get hot there when I have things to figure out such as the contents of this video I like to take walks using chat GPT as as a sounding board I start by saying always respond with the word okay unless I ask you for something that way it'll just listen and not interrupt after I finish dumping my thoughts I ask for feedback we have some discussion and then I ask it to summarize and text afterwards I really recommend trying this it's it's a really useful way to use tools like this turns out Einstein isn't stuck in the basement after all you can take him out for a walk initially language models were just word predictors statistical machines with limited practical use but as they became larger and were trained on more data they started gaining emergent capabilities expected capabilities that surprised even the developers of the technology they could roleplay write poetry write high quality code discuss company strategy provide legal and medical advice coach teach basically creative and intellectual things that only humans could do previously it turns out that when a model has seen enough text and images it starts to see patterns and understand higher level Concepts just like a baby learning to understand the world let's take a simple example I'll give gpc4 this little drawing that involves a string a pair of scissors an egg a pot and a fire what will happen if I use the scissors the model has most likely not been trained on this exact scenario yet it gave a pretty good answer which demonstrates a basic understanding of the nature of scissors eggs gravity and heat when GPT 4 was released I started using it as a coding assistant and I was blown away when prompted effectively it was a better programmer than anyone I've worked with same with article writing product design Workshop planning and just about anything I used it for for the main bottleneck was my prompt engineering skills so I decided to make a career shift and focus entirely on learning and teaching how to make this technology useful hence this video now let's take a step back and look at the implications for 300,000 years or so we homosapiens have been the most intelligent species on Earth depending of course on how you define intelligence but the thing is our intellectual capabilities aren't really improving that much our brains are about the same size same weight as they've been for thousands of years computers on the other hand have been around for only 80 years or so and now with generative AI they are suddenly capable of speaking human languages fluently and carrying out an increasing number of intellectual creative tasks that previously only humans could do so we are right here at the Crossing Point where AI is better at some things and humans are better at some things but ai's capabilities are improving at an exponential rate while ours aren't we don't know how long that exponential Improvement will continue or if it will level off at some point but we're definitely entering a new world order now this isn't the first Revolution we've experienced we tamed fire we learned how to do agriculture we invented the printing press steam power Telegraph these were all revolutionary changes but they took decades or centuries to become widespread in the AI Revolution new technology spreads worldwide almost instantly dealing with this rate of change is a huge challenge for both individuals and The AI Mindset companies I've noticed that people and companies tend to fall into different kind of mindset categories when it comes to AI on one side we have denial the belief that AI cannot do my job or we don't have time to look into this technology this is a dangerous place to be a common saying is AI might not take your job but people using AI will and this is true for both individuals and companies on the other side of the scale we have panic and despair the belief that AI is going to take my job no matter what AI is going to make my company go bankrupt neither of these mindsets are helpful so I propose a middle ground a balanced positive mindset AI is going to make me my team my company insanely productive personally with this mindset I feel like I've gained superpowers I can go from idea to result in so much shorter time I can focus more on what I want to achieve and less on the grunt workk of building things and I'm learning a lot faster too it's like having an awesome Mentor with me at all times this mindset not only feels good but it also equips you for the future makes you less likely to lose your job or your company and more likely to thrive in the age of AI despite all the Is human role needed uncertainty so one important question is is human role X needed in the age of AI for example are doctors needed developers lawyers CEOs uh whatever so this question becomes more and more relevant as the AI capabilities improve well some jobs will disappear for sure but for most roles I think we humans are still needed someone with domain knowledge still needs to decide what to ask the AI how to formulate The Prompt what context needs to be provided and how to evaluate the result AI models aren't perfect they can be absolutely brilliant sometimes but sometimes also terribly stupid they can sometimes hallucinate and provide bogus information in a very convincing way so when should you trust the AI response when should you double check or do the work yourself what about legal compliance data security what information can we send to an AI model and where is that data stored a human expert is needed to make these judgment calls and compensate for the weaknesses of the AI model so I recommend thinking of AI as your colleague a genius but also an oddball with some personal quirks that you need to learn to work with you need to recognize when your Genius colleague is drunk as a doctor my AI colleague can help diagnose rare diseases that I didn't even know existed as a lawyer my AI colleague could do legal research and review contracts allowing me to spend more time with my client or as a teacher my AI colleague could grade tests help generate course content provide individual support to students Etc and if you're not sure how it can help you just ask it I work as X how can you help me overall I find that the combination of human plus AI That's where the magic lies it's important to Models vs products distinguish between the models and the products that build on top of them as a user you don't normally interact with the model directly instead you interact with a product website or a mobile app which in turn talks to the model behind the scenes products provide a user interface and add capabilities and data that aren't part of the model itself for example the chat gbt product keeps track of your message history while the GPT 4 model itself doesn't have any message history history as a developer you can use these models to build your own AI powered products and features for example let's say you have an e-learning site you could add a chat bot to answer questions about the courses or as a recruitment company you might build AI powered tools to help evaluate candidates in both these cases your users interact with your product and then your product interacts with the model this is done via apis or application programming interfaces which allow your code to talk to the model so here's a simple example of using open AI API to talk to GP not a lot of code needed and here's another example of the automatic candidate evaluation thing I talked about it takes a job description and a bunch of CVS in a folder and evaluates each candidate automatically and incidentally the code itself is mostly AI written as a product developer you can use AI models kind of like an external brain to insert intelligence into your product very powerful in order Prompt engineering to use generative AI effectively you need to get good at prompt engineering or prompt design as I prefer to call it this skill is needed both as a user and as a product developer because in both cases you need to be able to craft effective prompts that produce useful results from an AI model here's an example let's say I want help planning a workshop this prompt is unlikely to give useful results because no matter how smart the AI is if it doesn't know the context of my workshop it can only give fague high level recommendations the second prompt is better now I provided some context this is normally done iteratively write a prompt look at the result add a follow-up prompt to provide more information or edit the original prompt and rinse and repeat until you get a good result in this third approach I ask it to interview me so instead of me providing a bunch of context up front I'm basically saying what do you need to know in order order to help me and then it will propose a workshop agenda after I often combine these two I provide a bit of context and then I tell it to ask me if it needs any more information these are just some examples of prompt engineering techniques so overall the better you get at prompt engineering the faster and better results you will get from AI there are plenty of courses books videos articles to help you learn this but the most important thing is is to practice and Learn by doing a nice side effect is that you will become better at communicating in general since prompt engineering is really all about Clarity and effective communication I think the next Frontier Autonomous agents for generative AI is autonomous agents with tools these are AI powerered software entities that run on their own rather than just sitting around waiting for you to prompt them all the time so you go down to Einstein in your basement and do what a good leader would do for a team you give him a high level Mission and the tools needed to accomplish it and then open the door and let him out to run his own show without micromanagement the tools could be things like access to the internet access to money ability to send and receive messages order pizza or whatever for this prompt engineering becomes even more important because your autonomous tool wielding agent can do a lot of good or a lot of harm depending on how well you craft that mission statement all right let's wrap it up here are the key things I hope you will remember from this video generative AI is a super useful tool that can help both you your team and your company in a big way the better you understand it the more likely it is to be an opportunity rather than a threat generative AI is more powerful than you think the biggest limitation is not the technology but your imagination like what can I do and your prompt engineering skills how do I do it prompt engineeringdesign is a crucial skill like all new skills just accept that you will kind of suck at it at first but you'll improve over time with deliberate practice so my best tip is experiment make this part of your day-to-day life and the Learning Happens automatically hope this video was helpful thanks for watching visual visual visual visual 〆be aware nobody may be held responsible → unlike paying a hefty sum for a consultant... 〆lack of experience in 'recruiting' the optimal large language model character = no CV or references available! ]]> What do GPT & LLMs acronyms stand for? [02:31] ✓ GPT = generative, pre-trained, transformer ✓ LLM = large language model (i.e. a neural network) [03:06] ✓ bot + transformer architecture → uses normal human language What 2 stages are necessary to build large language models? Could you one day take part in any of these stages as a domain expert working in collaboration with a data scientist? [04:08] ✓ training → listen (like a baby) = unsupervised, generative pre-training [04:32] → recognise patterns ✓ improvement → back-propagation [04:42] = identifies mistake & make changes → RLHF reinforcement learning with human feedback [04:47] = human training ✓ model is then frozen [05:16] = pre-trained How is ChatGPT designed not to commit crimes? Do you believe such measures are sufficient? [05:11] ✓ taught by humans = RLHF reinforcement learning with human feedback [04:47] How can you brainstorm & organise your thoughts with an AI model? Have you already tried to follow a similar back-and-forth approach? [07:50] ✓ dump thoughts by having a walk ✓ ask for AI feedback ✓ have a discussion ✓ ask to summarise ✓ export into text What is the main bottleneck in deploying AI? What could be the bottleneck at your workplace? Could vertical hierarchy discourage providing too much context in fear of confidentiality breach? [09:32] ✓ prompt engineering skills = providing enough & relevant context ✓ senior management may be reluctant to disclose information to improve large language models e.g. some companies have already shown concerns about sharing market surveys & product features → may be used by competition Why is the role of humans still relevant? What can you do in your job to make sure you are still relevant? [12:10] ✓ decide what to ask the AI ✓ decide how to formulate the prompt ✓ what context needs to be provided ✓ how to evaluate the result = beware of hallucinations → only domain knowledge experts can = compensate for weaknesses of AI models Which 2 ways to prompt AI are given? Have you ever used any of these approaches in prompting? [15:24] → task + context = iterate [15:33] prompt → response → follow-up prompt → response OR update prompt → response | update prompt → response → task + AI own questions = ask AI what more information it needs ✓ typical coaching questions What is the next frontier with AI? What so-called 'high-level missions' could you assign? [16:18] ✓ autonomous agents = no need to prompt continuously → assign a high level mission → give tools needed ≠ micromanagement → need to craft prompt engineering to implement high-level missions e.g. buying / selling shares when share prices reach given peaks & troughs What does the success of deploying AI depend on? What will your next step be? [17:13] ✓ imagination ✓ prompt engineering skills ≠ technology to thrive = to become, and continue to be, successful, strong, healthy, etc GPT = generative, pre-trained, transformer LLM = large language model back-propagation = identifying mistake and making changes; In machine learning, backpropagation is a gradient estimation method used to train neural network models RLHF = reinforcement learning with human feedback to parse = to examine computer data and change it into a form that can be easily read or understood; to examine or think about something carefully in order to understand it 20240515 10:10-11:30 2 active What will happen to marketing in the age of AI? By the end of this session you will have studied Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 1 What will happen to marketing in the age of AI? 20240508 hw20240515 pix/icons8-movie-100_white.png What will happen to marketing in the age of AI? Generative AI is poised to transform the workplace, but we still need human brains for new ideas, says marketing expert Jessica Apotheker. She explores how marketers can find their niche in the world of AI based on their preference for data or creativity, offering a pragmatic and hopeful look at the future of business https://www.ted.com/talks/jessica_apotheker_what_will_happen_to_marketing_in_the_age_of_ai?language=en → watch the video → answer the questions]]> 1 What will happen to marketing in the age of AI? 20240508 hw20240515 active wip edit_ol_qa prep_ol_qa pix/icons8-movie-100_white.png How do you seize the productivity opportunity brought about by artificial intelligence? What will happen to marketing in the age of AI? Generative AI is poised to transform the workplace, but we still need human brains for new ideas, says marketing expert Jessica Apotheker. She explores how marketers can find their niche in the world of AI based on their preference for data or creativity, offering a pragmatic and hopeful look at the future of business https://www.ted.com/talks/jessica_apotheker_what_will_happen_to_marketing_in_the_age_of_ai?language=en → watch the video → answer the questions]]> Sample questions Can access to big data help tap into the emotional needs of consumers? Can brainstorming with a computer help come up with a perfect product or innovation to meet consumer needs? Can AI help generate a sales pitch to convince a prospect buyer at the point of sale? ]]> what_will_happen_to_marketing_in_the_age_of_ai_121579.mp4 Why and by how much could productivity increase in marketing thanks to AI [02:51]? ✓ marketing has traditionally been a right brain type of function → generative AI will bring about the next productivity revolution [01:19] e.g. the Boston Consulting Group conducted with Harvard a study ✓ ChatGPT (in 2023) already improves the right-brain performance of marketers by 40 percent [02:51] What will happen to marketers once AI can help them generate more? What risk may AI lead to in marketing? [03:58] ✓ more personalised contents & ideas 〆content overload [04:22] = feeling chased by contents What is the danger of relying on generative AI in marketing? [04:47] ✓ generative AI has been trained on existing content and data → reduces divergence of outcomes ≠ equalization of marketing is not a productive increase divergence = difference between conflicting facts or claims or opinions How can you solve the negative outcomes of generative AI? [05:02] ✓ need to develop a left AI brain → reskill & reorganize with left brain type human resources → build, use and diffuse predictive AI tools in the heart of decision-making = build solutions to predict outcomes ✓ identify and protect top right-brained talent left brain type = logical, analytical, orderly. The theory suggests that people who are left-brain dominant do well in careers that involve linear thinking, math, and verbal information. This includes careers such as accountant, scientist, or computer programmer right brain type = creative, emotional, intuitive. More likely imaginative and innovative thinkers, often drawn to fields where they can express themselves freely and help others What typical questions & answers generated by AI to distribute to marketers could be provided by teams of marketing data scientists & marketing data engineers? [05:38] ✓ what audience creative couples are really hitting it off ✓ what product is working with which consumer ✓ why or how is the marketing funnel evolving to hit it off = to be naturally friendly or well suited funnel = device that is wide at the top and narrow at the bottom, used for pouring liquids or powders into a small opening; in marketing: e.g. discovery, interest, appraisal, confirmation If you are successful with a given target generation, what are the risks when envisaging marketing for a new consumer segment? [07:18] ✓ brand could get trapped in current territory ... e.g. if a brand is strong with millennials 〆lack of data and content existing on millennials that will help you to be successful with Gen Z 〆conducting a market survey is more a left brain type of activity (= confirmation of a sales hypothesis) ✓ interpreting trends & decision making = more right brain type → need a combination of both types → don't rely only on AI for your market survey What 2 steps should marketers follow when making use of AI? [07:52] 1 identify who could provide most relevant data = recognise content partners ✓ think outside the box, beyond your eco-system → contact financial institutions, insurances (= already common practice to buy data from other service providers) e.g. a construction company decides to market to architects for the first time → find data on architects 〆construction companies (= direct competitors) 2 set up a federated model ✓ train algorithms = don't believe in the first answers → always rephrase What is the impact on creativity if all right brain tasks rely on generative AI? [08:51] 〆drop by 40% of collective divergent ideas 〆true innovation is being stifled to stifle /'staifəl/ = to prevent sth from happening; to prevent a feeling from being expressed How can you protect the identity of your brand and differentiation on the market? [09:25] ✓ identify true innovators e.g. those who usually disagree with you ✓ strategically reskill to use AI efficiently e.g.how to develop new prototypes fast & multiply their impact → protect & teach how to use AI = keep juices flowing → protect brand identity & differentiation in the market to keep juices flowing = to become inspired to greater creativity, productivity, or energy, or to cause such a feeling in someone What should marketers do to survive? [10:06] ✓ identify whether talents are left brain or right brain type ✓ specialise their skills → choose their brain 1 Generative AI in a Nutshell - how to survive and thrive in the age of AI 20240515 hw20240522 active wip prep_ol_qa edit_ol_qa pix/icons8-movie-100_white.png How can you actually work with AI on a daily basis? Generative AI in a Nutshell - how to survive and thrive in the age of AI - Henrik Kniberg Basically a full day AI course crammed into 18 mins of drawing & talking. Target audience: Everyone. Covers questions like What is generative AI, how does it work, how do I use it, what are some of the risks & limitations. Also covers things like autonomous agents, the role of us humans, prompt engineering tips, AI-powered product development, origin of ChatGPT, different types of models, and some tips about mindset around this whole thing. https://www.youtube.com/watch?v=2IK3DFHRFfw
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→ watch the video → answer the questions]]> generative_ai_in_a_nutshell_how_to_survive_and_thrive_in_the_age_of_ai_2IK3DFHRFfw.mp4 ever since computers were invented they've really just been glorified calculators machines that execute the exact instructions given to them by the programmers but something incredible is happening now computers have started gaining the ability to learn and think and communicate just like we do they can do creative intellectual work that previously only humans could do we call this technology generative Ai and you may have encountered it already through products like GPT basically intelligence is now available as a service kind of like a giant brain floating in the sky that anyone can talk to it's not perfect but it is surprisingly capable and it is improving at an exponential rate this is a big deal it's going to affect just about every person and Company on the planet positively or negatively this video is here to help you understand what generative AI is all about in Practical terms beyond the hype the better you understand this technology as a person team or company the better equipped you will be to survive and thrive in the age of AI so here's a Einstein in your basement silly but useful mental model for this you have Einstein in your basement in fact everyone does and by Einstein I really mean the combination of every smart person who ever lived you can talk to Einstein whenever you want he has instant access to the sum of all human knowledge and will answer anything you want within seconds never running out of patience he can also take on any role you want a comedian poet doctor coach and will be an expert within that field he has some human-like limitations though he can make mistakes he can jump to conclusions he can misunderstand you but the biggest limitation is actually your imagination and your ability to communicate effectively with them this skill is known as prompt engineering and in the age of AI this is as essential as reading and writing most people vastly underestimate what this Einstein in your basement can do it's like going to the real Einstein and asking him to proof read a high school report or hiring a worldclass five-star chef and having him chop onion the more you interact with Einstein the more you will discover surprising and Powerful ways for him to help you or your company okay enough What is AI fluffy metaphors let's clarify some terms AI as you probably know stands for artificial intelligence AI is not new FS like machine learning and computer vision have been around for decades whenever you see a YouTube recommendation or a web search result or whenever you get a credit card transaction approved that's traditional AI in action generative AI is AI that generates new original content rather than just finding or classifying existing content that's the G in GPT for example large language models or llms are a type of generative AI that can communicate using normal human language chat GPT is a product by the company open AI it started as an llm essentially an advanced chatbot using a new architecture called the Transformer architecture which by the way is the T in GPT it is so fluent at human language that anyone can use it you don't need to be an AI expert or programmer and that's kind of what triggered the whole Revolution so how does it actually work How does it work well a large language model is an artificial neural network basically a bunch of numbers or or parameters connected to each other similar to how our brain is a bunch of neurons or brain cells connected to each other neural networks only deal with numbers you send in numbers and depending on how the parameters are set all the numbers come out but any kind of content such as text or images can be represented as numbers so let's say I write dogs are when I send that to a large language model that gets converted to numbers processed by the neural network and then the resulting numbers are converted back into text in this case the word animals dogs are animals so yeah this is basically a guest to next word machine the interesting part is if we take that output and combine it with the input and send it through the model again then it will continue adding new words that's what's going on behind the scenes when you type something in chat GPT in this case for example it generated a whole story and I can continue this indefinitely by adding more prompts a large language model may have billions or even trillions of of parameters that's why they're called large so how are all these numbers set Training well not through manual programming that would be impossible but through training just like babies learning to speak a baby isn't told how to speak she doesn't get an instruction manual instead she listens to people speaking around her and when she's heard enough she starts seeing the pattern she speaks a few words at first to the Delight of her parents and then later on full sentences similarly during a training period the language model is fed a mindboggling amount of text to learn from Mostly from internet sources it then plays guess the next word with all of this over and over again and the parameters are automatically tweaked until it starts getting really good at predicting the next word this is called back propagation which is a fancy term for oh I guessed wrong I better change something however to become truly useful a model also needs to undergo human training this is called reinforcement learning with human feedback and it involves thousands of hours of humans painstakingly testing and evaluating output from the model and giving feedback kind of like training a a dog with a clicker to reinforce good behavior that's why a model like GPT won't tell you how to rob a bank it knows very well how to rob a bank but through human training it has learned that it shouldn't help people commit crimes when training is done the model is mostly Frozen other than some fine tuning that can happen later that's what the P stands for in GPT pre-trained although in the future we will probably have models that can learn continuously rather than just uh during training and fine-tuning now although chat GPT kind Models of got the ball rolling GPT isn't the only model out there in fact new models are sprouting like mushrooms they vary a lot in terms of speed capability and cost some can be downloaded and run locally others are only online some are free or open source others are commercial products some are super easy to use While others require complicated technical setup some are specialized for certain use cases others are more General and can be used for almost anything and some are baked into products in the form of co-pilots or or chat windows it's it's the Wild West just keep in mind that you generally get what you pay for so with a free model you may just be getting a smart high school student in your basement rather than Einstein the difference between for example GPT 3.5 and GPT 4 is massive Different Models note that there are different types of generative AI models that generate different types of content textto text models like gpc4 take text as input and generate text as output the text can be natural language but it can also be structured information like code Json HTML I use this a lot myself to generate code when programming uh it saves an incredible amount of time and I also learn a lot from the code it generates text to image models will generate images describe what you want and an image gets generated for you you can even pick a style image to image models can do things like transforming or combining images and we have image to text models which describe the contents of a given image and speech to text models create voice transcriptions which is useful for things like uh meeting notes text Audio models they generate music or sounds from a prompt for example here is some sound generated from The Prompt people talking in a busy okay guys enough stop now thank you and there are even text to video models that generate videos from a prompt sooner or later we'll have infinite movie series that autog generate the next episode tailored to your tastes as you're watching kind of scary if you think about it one Trend now is multimodal AI products meaning they combine different models into one product so you can work with text images audio Etc without switching tools the chat GPT mobile app is a good example of this just for fun I took a photo of this room and I asked where I could hide stuff I kind of like that it mentioned the stove but warned that that it could get hot there when I have things to figure out such as the contents of this video I like to take walks using chat GPT as as a sounding board I start by saying always respond with the word okay unless I ask you for something that way it'll just listen and not interrupt after I finish dumping my thoughts I ask for feedback we have some discussion and then I ask it to summarize and text afterwards I really recommend trying this it's it's a really useful way to use tools like this turns out Einstein isn't stuck in the basement after all you can take him out for a walk initially language models were just word predictors statistical machines with limited practical use but as they became larger and were trained on more data they started gaining emergent capabilities expected capabilities that surprised even the developers of the technology they could roleplay write poetry write high quality code discuss company strategy provide legal and medical advice coach teach basically creative and intellectual things that only humans could do previously it turns out that when a model has seen enough text and images it starts to see patterns and understand higher level Concepts just like a baby learning to understand the world let's take a simple example I'll give gpc4 this little drawing that involves a string a pair of scissors an egg a pot and a fire what will happen if I use the scissors the model has most likely not been trained on this exact scenario yet it gave a pretty good answer which demonstrates a basic understanding of the nature of scissors eggs gravity and heat when GPT 4 was released I started using it as a coding assistant and I was blown away when prompted effectively it was a better programmer than anyone I've worked with same with article writing product design Workshop planning and just about anything I used it for for the main bottleneck was my prompt engineering skills so I decided to make a career shift and focus entirely on learning and teaching how to make this technology useful hence this video now let's take a step back and look at the implications for 300,000 years or so we homosapiens have been the most intelligent species on Earth depending of course on how you define intelligence but the thing is our intellectual capabilities aren't really improving that much our brains are about the same size same weight as they've been for thousands of years computers on the other hand have been around for only 80 years or so and now with generative AI they are suddenly capable of speaking human languages fluently and carrying out an increasing number of intellectual creative tasks that previously only humans could do so we are right here at the Crossing Point where AI is better at some things and humans are better at some things but ai's capabilities are improving at an exponential rate while ours aren't we don't know how long that exponential Improvement will continue or if it will level off at some point but we're definitely entering a new world order now this isn't the first Revolution we've experienced we tamed fire we learned how to do agriculture we invented the printing press steam power Telegraph these were all revolutionary changes but they took decades or centuries to become widespread in the AI Revolution new technology spreads worldwide almost instantly dealing with this rate of change is a huge challenge for both individuals and The AI Mindset companies I've noticed that people and companies tend to fall into different kind of mindset categories when it comes to AI on one side we have denial the belief that AI cannot do my job or we don't have time to look into this technology this is a dangerous place to be a common saying is AI might not take your job but people using AI will and this is true for both individuals and companies on the other side of the scale we have panic and despair the belief that AI is going to take my job no matter what AI is going to make my company go bankrupt neither of these mindsets are helpful so I propose a middle ground a balanced positive mindset AI is going to make me my team my company insanely productive personally with this mindset I feel like I've gained superpowers I can go from idea to result in so much shorter time I can focus more on what I want to achieve and less on the grunt workk of building things and I'm learning a lot faster too it's like having an awesome Mentor with me at all times this mindset not only feels good but it also equips you for the future makes you less likely to lose your job or your company and more likely to thrive in the age of AI despite all the Is human role needed uncertainty so one important question is is human role X needed in the age of AI for example are doctors needed developers lawyers CEOs uh whatever so this question becomes more and more relevant as the AI capabilities improve well some jobs will disappear for sure but for most roles I think we humans are still needed someone with domain knowledge still needs to decide what to ask the AI how to formulate The Prompt what context needs to be provided and how to evaluate the result AI models aren't perfect they can be absolutely brilliant sometimes but sometimes also terribly stupid they can sometimes hallucinate and provide bogus information in a very convincing way so when should you trust the AI response when should you double check or do the work yourself what about legal compliance data security what information can we send to an AI model and where is that data stored a human expert is needed to make these judgment calls and compensate for the weaknesses of the AI model so I recommend thinking of AI as your colleague a genius but also an oddball with some personal quirks that you need to learn to work with you need to recognize when your Genius colleague is drunk as a doctor my AI colleague can help diagnose rare diseases that I didn't even know existed as a lawyer my AI colleague could do legal research and review contracts allowing me to spend more time with my client or as a teacher my AI colleague could grade tests help generate course content provide individual support to students Etc and if you're not sure how it can help you just ask it I work as X how can you help me overall I find that the combination of human plus AI That's where the magic lies it's important to Models vs products distinguish between the models and the products that build on top of them as a user you don't normally interact with the model directly instead you interact with a product website or a mobile app which in turn talks to the model behind the scenes products provide a user interface and add capabilities and data that aren't part of the model itself for example the chat gbt product keeps track of your message history while the GPT 4 model itself doesn't have any message history history as a developer you can use these models to build your own AI powered products and features for example let's say you have an e-learning site you could add a chat bot to answer questions about the courses or as a recruitment company you might build AI powered tools to help evaluate candidates in both these cases your users interact with your product and then your product interacts with the model this is done via apis or application programming interfaces which allow your code to talk to the model so here's a simple example of using open AI API to talk to GP not a lot of code needed and here's another example of the automatic candidate evaluation thing I talked about it takes a job description and a bunch of CVS in a folder and evaluates each candidate automatically and incidentally the code itself is mostly AI written as a product developer you can use AI models kind of like an external brain to insert intelligence into your product very powerful in order Prompt engineering to use generative AI effectively you need to get good at prompt engineering or prompt design as I prefer to call it this skill is needed both as a user and as a product developer because in both cases you need to be able to craft effective prompts that produce useful results from an AI model here's an example let's say I want help planning a workshop this prompt is unlikely to give useful results because no matter how smart the AI is if it doesn't know the context of my workshop it can only give fague high level recommendations the second prompt is better now I provided some context this is normally done iteratively write a prompt look at the result add a follow-up prompt to provide more information or edit the original prompt and rinse and repeat until you get a good result in this third approach I ask it to interview me so instead of me providing a bunch of context up front I'm basically saying what do you need to know in order order to help me and then it will propose a workshop agenda after I often combine these two I provide a bit of context and then I tell it to ask me if it needs any more information these are just some examples of prompt engineering techniques so overall the better you get at prompt engineering the faster and better results you will get from AI there are plenty of courses books videos articles to help you learn this but the most important thing is is to practice and Learn by doing a nice side effect is that you will become better at communicating in general since prompt engineering is really all about Clarity and effective communication I think the next Frontier Autonomous agents for generative AI is autonomous agents with tools these are AI powerered software entities that run on their own rather than just sitting around waiting for you to prompt them all the time so you go down to Einstein in your basement and do what a good leader would do for a team you give him a high level Mission and the tools needed to accomplish it and then open the door and let him out to run his own show without micromanagement the tools could be things like access to the internet access to money ability to send and receive messages order pizza or whatever for this prompt engineering becomes even more important because your autonomous tool wielding agent can do a lot of good or a lot of harm depending on how well you craft that mission statement all right let's wrap it up here are the key things I hope you will remember from this video generative AI is a super useful tool that can help both you your team and your company in a big way the better you understand it the more likely it is to be an opportunity rather than a threat generative AI is more powerful than you think the biggest limitation is not the technology but your imagination like what can I do and your prompt engineering skills how do I do it prompt engineeringdesign is a crucial skill like all new skills just accept that you will kind of suck at it at first but you'll improve over time with deliberate practice so my best tip is experiment make this part of your day-to-day life and the Learning Happens automatically hope this video was helpful thanks for watching visual visual visual visual 〆be aware nobody may be held responsible → unlike paying a hefty sum for a consultant... 〆lack of experience in 'recruiting' the optimal large language model character = no CV or references available! ]]> What do GPT & LLMs acronyms stand for? [02:31] ✓ GPT = generative, pre-trained, transformer ✓ LLM = large language model (i.e. a neural network) [03:06] ✓ bot + transformer architecture → uses normal human language What 2 stages are necessary to build large language models? Could you one day take part in any of these stages as a domain expert working in collaboration with a data scientist? [04:08] ✓ training → listen (like a baby) = unsupervised, generative pre-training [04:32] → recognise patterns ✓ improvement → back-propagation [04:42] = identifies mistake & make changes → RLHF reinforcement learning with human feedback [04:47] = human training ✓ model is then frozen [05:16] = pre-trained How is ChatGPT designed not to commit crimes? Do you believe such measures are sufficient? [05:11] ✓ taught by humans = RLHF reinforcement learning with human feedback [04:47] How can you brainstorm & organise your thoughts with an AI model? Have you already tried to follow a similar back-and-forth approach? [07:50] ✓ dump thoughts by having a walk ✓ ask for AI feedback ✓ have a discussion ✓ ask to summarise ✓ export into text What is the main bottleneck in deploying AI? What could be the bottleneck at your workplace? Could vertical hierarchy discourage providing too much context in fear of confidentiality breach? [09:32] ✓ prompt engineering skills = providing enough & relevant context ✓ senior management may be reluctant to disclose information to improve large language models e.g. some companies have already shown concerns about sharing market surveys & product features → may be used by competition Why is the role of humans still relevant? What can you do in your job to make sure you are still relevant? [12:10] ✓ decide what to ask the AI ✓ decide how to formulate the prompt ✓ what context needs to be provided ✓ how to evaluate the result = beware of hallucinations → only domain knowledge experts can = compensate for weaknesses of AI models Which 2 ways to prompt AI are given? Have you ever used any of these approaches in prompting? [15:24] → task + context = iterate [15:33] prompt → response → follow-up prompt → response OR update prompt → response | update prompt → response → task + AI own questions = ask AI what more information it needs ✓ typical coaching questions What is the next frontier with AI? What so-called 'high-level missions' could you assign? [16:18] ✓ autonomous agents = no need to prompt continuously → assign a high level mission → give tools needed ≠ micromanagement → need to craft prompt engineering to implement high-level missions e.g. buying / selling shares when share prices reach given peaks & troughs What does the success of deploying AI depend on? What will your next step be? [17:13] ✓ imagination ✓ prompt engineering skills ≠ technology to seize = to take control of a place or situation, often suddenly and violently; to be quick to make use of a chance, an opportunity, etc divergence = difference between conflicting facts or claims or opinions left brain type = logical, analytical, orderly. The theory suggests that people who are left-brain dominant do well in careers that involve linear thinking, math, and verbal information. This includes careers such as accountant, scientist, or computer programmer right brain type = creative, emotional, intuitive. More likely imaginative and innovative thinkers, often drawn to fields where they can express themselves freely and help others funnel = device that is wide at the top and narrow at the bottom, used for pouring liquids or powders into a small opening; in marketing: e.g. discovery, interest, appraisal, confirmation to stifle /'staifəl/ = to prevent sth from happening; to prevent a feeling from being expressed to keep juices flowing = to become inspired to greater creativity, productivity, or energy, or to cause such a feeling in someone 20240508 10:10-11:30 2 active How humans and AI can work together to create better businesses By the end of this session you will have studied Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 1 How humans and AI can work together to create better businesses 20240424 hw20240508 pix/icons8-movie-100_white.png Have you ever experienced high-tech bureaucracy? What could this look like? How humans and AI can work together to create better businesses Sylvain Duranton - TED@BCG Mumbai September 2019 Here's a paradox: as companies try to streamline their businesses by using artificial intelligence to make critical decisions, they may inadvertently make themselves less efficient. Business technologist Sylvain Duranton advocates for a "Human plus AI" approach -- using AI systems alongside humans, not instead of them -- and shares the specific formula companies can adopt to successfully employ AI while keeping humans in the loop https://www.ted.com/talks/sylvain_duranton_how_humans_and_ai_can_work_together_to_create_better_businesses?language=en → watch the video → answer the questions]]> 1 How humans and AI can work together to create better businesses 20240424 hw20240508 active wip edit_ol_qa prep_ol_qa pix/icons8-movie-100_white.png Have you ever experienced high-tech bureaucracy? What could this look like? How humans and AI can work together to create better businesses Sylvain Duranton - TED@BCG Mumbai September 2019 Here's a paradox: as companies try to streamline their businesses by using artificial intelligence to make critical decisions, they may inadvertently make themselves less efficient. Business technologist Sylvain Duranton advocates for a "Human plus AI" approach -- using AI systems alongside humans, not instead of them -- and shares the specific formula companies can adopt to successfully employ AI while keeping humans in the loop https://www.ted.com/talks/sylvain_duranton_how_humans_and_ai_can_work_together_to_create_better_businesses?language=en → watch the video → answer the questions]]> how_humans_and_AI_can_work_together_to_create_better_businesses_53024.mp4 What is algocracy? [01:03] ✓ situation when AI takes more and more critical decisions according to rules outside of any human control ✓ bureaucracy favours rules and procedures over human judgement ✓ AI decides solely based on rules (mostly inferred from past data) What is the human-zero mindset? Why is it so tempting? [01:46] ✓ situation when many corporate executives behave like bureaucrats from the past → take costly, old-fashioned humans out of the loop → rely only upon AI to take decisions ✓ "Human plus AI" route is long, costly & difficult → business teams, tech teams, data-science teams have to iterate for months to craft exactly how humans and AI can best work together to craft = to make sth using special skills, especially with your hands What examples of silly AI behaviour are given? [02:41] visual "Had the same situation with my mother's burial urn." [03:11] "For months after her death, I got messages from Amazon, saying, 'If you liked that ...' " → necessity ≠ empathy 〆rejection of a student application for university → AI had "learned" on past data characteristics of students that will pass and fail e.g. if in the past all students from a given postal code have failed → AI will likely make this a rule → will reject every student with this postal code ≠ no opportunity to prove the rule wrong ]]> What is the algocratic nightmare? [04:10] ✓ AI constantly learning → no one can check all the rules 〆nobody is accountable ✓ fair because the same set of objective rules has been applied to everyone 〆cannot reconsider answer because algorithms don't change their mind What is the formula of 'Human plus AI'? [04:53] 10% algorithms + 20% technology + 70% people & processes ✓ 10% algorithms = code algos → both data scientists AND domain experts → domain experts should check each variable of the model [07:16] e.g. double-check false negatives of the risk of a heart attack after taking drugs ✓ 20% technology = build tech around the algorithms → collect data → build UI → integrate into legacy systems ✓ 70% people & processes = weave together AI with people and processes → maximize real outcome to weave = to put facts, events, details, etc. together to make a story or a closely connected whole What did a competition to forecast sales of a fashion retailer organized with human buyers and AI demonstrate? [08:05] → recreate a new model = model where human intervention improves AI answers and not the opposite! ]]> How was the fashion retailer sales forecast model improved? [09:40] ✓ humans don't try to guess when AI is wrong → AI takes real input from human buyers = change of user interface ✓ AI queries about missing data e.g. "Hey, humans! I don't know the trends for next year. → Could you share with me your top creative bets?" e.g. I cannot find any good comparables in the past for them. → "Hey, humans! Could you help me quantify those few big items? ✓ "Human plus AI" win → reduce forecast errors by 50% ]]> How to deal with the use of AI in the grey zone? [11:22] ✓ defining ethical rules and standards ✓ help business & tech teams ✓ set limits between personalization & manipulation ✓ distinguish customization of offers from discrimination ✓ differentiate targeting & intrusion What should organisations do to win? [13:27] ✓ invest in human knowledge, not just AI and data → recruit, train, reward human experts 〆data said to be the new oil ✓ human knowledge will make the difference = only derrick available to pump the oil hidden in the data derrick = tall structure over an oil well for holding a drill (which makes the hole in the ground for getting the oil out) 2 Sales pitch generation by AI using R.Cialdini's principles of persuasion active wip edit_ol_qa prep_ol_qa pix/icons8-reading-100_white.png Is AI good enough to produce contents that satisfy professional and cross-cultural communication needs? Are contents generated by AI really any worse than human-made samples? https://writesonic.com/chat) ]]>
attempt #1 - Write a short sales pitch to encourage people to travel by train Discover the Joy of Train Travel Are you ready to embark on a journey that offers comfort, convenience, and breathtaking views? Look no further than train travel! Here's why you should consider hopping on board for your next adventure: 1. Relaxation and Comfort Sit back, unwind, and enjoy the spacious seating, ample legroom, and the freedom to move around at your leisure. Avoid the stress of driving or navigating traffic, and let the rhythmic motion of the train lull you into a state of tranquility. 2. Scenic Views Immerse yourself in the picturesque landscapes that only train travel can provide. From rolling hills to majestic coastlines, the ever-changing scenery will leave you in awe. 3. Eco-Friendly Option Reduce your carbon footprint by choosing train travel over other modes of transportation. Contribute to a sustainable future while exploring new destinations. 4. Convenient and Time-Efficient Say goodbye to long security lines and airport waits. With city-center to city-center connections, train travel offers a seamless and efficient alternative. 5. Stress-Free Travel Enjoy the freedom to move around, access onboard amenities, and stay connected with onboard Wi-Fi, making the journey as enjoyable as the destination. Don't miss out on the magic of train travel. Book your ticket today and let the adventure begin!
attempt #2 - Write a short sales pitch to encourage people to travel by train (use the 5 principles of persuasion by Robert Cialdini) Sales Pitch: Experience the Delight of Train Travel Are you looking for a delightful and convenient way to travel? Look no further than train travel! Here's how you can be persuaded to choose train travel using the 5 principles of persuasion by Robert Cialdini: 1. Reciprocity: When you choose train travel, you're not just buying a ticket; you're investing in an experience. The train journey offers you scenic views, comfortable seating, and onboard amenities, making it a unique and memorable way to travel. 2. Social Proof: Join the millions of satisfied travelers who prefer train travel for its comfort, convenience, and eco-friendliness. Many travelers rave about the stress-free experience, spacious cabins, and the ability to relax, work, or socialize while on board. 3. Authority: Train travel is endorsed by transportation experts, environmentalists, and urban planners as a sustainable and efficient mode of transportation. It's a reliable way to reach your destination while reducing your carbon footprint. 4. Consistency: By choosing train travel, you're aligning with your values of sustainability and comfort. Train travel allows you to consistently make environmentally conscious choices without sacrificing convenience or comfort. 5. Liking: Train travel offers a likable and enjoyable experience for all passengers. Whether you're a solo traveler, a family, or a group of friends, the train provides a communal atmosphere, comfortable seating, and the freedom to move around during the journey. So why wait? Choose train travel for your next journey and experience the pleasure of a stress-free, comfortable, and eco-friendly way to reach your destination.
src: AI generated answer by Chatsonic https://writesonic.com/chat ]]> to kick-start = to do sth to help a process or project start more quickly Write a short sales pitch to encourage people to travel by train What mistakes can you find in this first answer by AI? How can you improve the generated text? ]]> Can you rephrase the prompt to avoid the above mistakes? Does it improve generated contents? in Russia Discover the Beauty of Russia by Train Are you ready for an unforgettable adventure through the vast and captivating landscapes of Russia? Traveling by train offers you an immersive and scenic journey like no other. Here's why you should choose train travel in Russia: Scenic Splendor: From the picturesque countryside to the majestic snow-capped mountains, train travel in Russia provides breathtaking views that you simply can't experience from any other mode of transport. Immerse yourself in the beauty of Russia's diverse landscapes as you travel comfortably from city to city. Cultural Immersion: Russia's extensive rail network allows you to connect with the heart and soul of the country. Experience the rich cultural tapestry as you interact with fellow travelers, sample local cuisine, and witness the charm of small towns and villages along the way. Convenience and Comfort: Enjoy the convenience of city-center train stations and the comfort of modern train carriages equipped with amenities to make your journey relaxing and enjoyable. Whether it's a short hop between cities or an epic trans-Siberian adventure, train travel in Russia offers a stress-free and comfortable way to explore this vast nation. Historical Significance: Many of Russia's iconic train routes have historical significance, adding a layer of intrigue to your travel experience. Follow in the footsteps of the legendary Trans-Siberian Railway or journey through the storied landscapes that have inspired countless literary works. Environmental Sustainability: By choosing train travel, you're making an environmentally conscious choice. Trains are a sustainable mode of transport, allowing you to explore Russia while minimizing your carbon footprint. Embark on an enriching and unforgettable journey through Russia by train. Whether you're a solo traveler, a family, or a group of friends, train travel offers an authentic and captivating way to experience all that Russia has to offer. ✓ improved localisation e.g. legendary Trans-Siberian Railway 〆limited dataset? e.g. still no towns mentioned & arguably general geographical landscape descriptions ]]> Write a short sales pitch to encourage people to travel by train (use the 5 principles of persuasion by Robert Cialdini) What logical discrepancies can you find in the 2nd attempt by AI? How can you improve generated text? ]]> discrepancy = difference between two or more things that should be the same Can using the suggestions by AI - instead of rephrasing the prompt - improve generated contents? How many times did you need to rephrase your prompt and/or make use of suggestions? Are you satisfied with the improved text, or do you believe you could have achieved the same result by yourself? Explain reciprocity better Reciprocity in Persuasion Reciprocity, as described by Robert Cialdini, is the principle that people feel compelled to give back when they receive something. In the context of train travel, reciprocity can be explained as follows: When you choose train travel, you're not just purchasing a mode of transportation. You're entering into an experience where the train service provides you with comfort, convenience, and a pleasant journey. In return, the principle of reciprocity suggests that you may feel inclined to appreciate and reciprocate by choosing train travel again or recommending it to others. This principle emphasizes the idea that by offering a positive experience, the train service provider can elicit a feeling of obligation in passengers to reciprocate by continuing to support and use their services. 〆still partly irrelevant What next? Provide specific examples. Certainly! Here are specific examples of reciprocity in the context of train travel: Complimentary Amenities: Train services often provide complimentary amenities such as snacks, beverages, or reading materials during the journey. By receiving these extras at no additional cost, passengers may feel inclined to reciprocate by choosing the same train service for future travel. Exceptional Customer Service: Train staff going above and beyond to provide exceptional customer service, such as helping passengers with luggage or providing assistance to elderly or disabled travelers, can create a sense of goodwill. This positive experience can lead passengers to reciprocate by speaking positively about the train service and choosing it for their future travel needs. Onboard Entertainment: Some train services offer onboard entertainment, such as Wi-Fi, movies, or music. By providing these entertainment options, the train service creates a positive experience for passengers, who may feel compelled to reciprocate by choosing the same train service for their next journey. In each of these examples, the train service provides a positive experience or extra value to passengers, which can trigger the principle of reciprocity, leading passengers to feel a sense of obligation to reciprocate by choosing the train service again or recommending it to others. 〆far-stretched arguments → still partly irrelevant ✓ some arguably useful ideas → perhaps your own input (optionally followed by AI improvement on the language) will yield better results... ]]> far-stretched = difficult to believe and unlikely to be true to yield = to produce 1 What will happen to marketing in the age of AI? 20240508 hw20240515 active wip prep_ol_qa edit_ol_qa pix/icons8-movie-100_white.png How do you seize the productivity opportunity brought about by artificial intelligence? What will happen to marketing in the age of AI? Generative AI is poised to transform the workplace, but we still need human brains for new ideas, says marketing expert Jessica Apotheker. She explores how marketers can find their niche in the world of AI based on their preference for data or creativity, offering a pragmatic and hopeful look at the future of business https://www.ted.com/talks/jessica_apotheker_what_will_happen_to_marketing_in_the_age_of_ai?language=en → watch the video → answer the questions]]> Sample questions Can access to big data help tap into the emotional needs of consumers? Can brainstorming with a computer help come up with a perfect product or innovation to meet consumer needs? Can AI help generate a sales pitch to convince a prospect buyer at the point of sale? ]]> what_will_happen_to_marketing_in_the_age_of_ai_121579.mp4 Why and by how much could productivity increase in marketing thanks to AI [02:51]? ✓ marketing has traditionally been a right brain type of function → generative AI will bring about the next productivity revolution [01:19] e.g. the Boston Consulting Group conducted with Harvard a study ✓ ChatGPT (in 2023) already improves the right-brain performance of marketers by 40 percent [02:51] What will happen to marketers once AI can help them generate more? What risk may AI lead to in marketing? [03:58] ✓ more personalised contents & ideas 〆content overload [04:22] = feeling chased by contents What is the danger of relying on generative AI in marketing? [04:47] ✓ generative AI has been trained on existing content and data → reduces divergence of outcomes ≠ equalization of marketing is not a productive increase divergence = difference between conflicting facts or claims or opinions How can you solve the negative outcomes of generative AI? [05:02] ✓ need to develop a left AI brain → reskill & reorganize with left brain type human resources → build, use and diffuse predictive AI tools in the heart of decision-making = build solutions to predict outcomes ✓ identify and protect top right-brained talent left brain type = logical, analytical, orderly. The theory suggests that people who are left-brain dominant do well in careers that involve linear thinking, math, and verbal information. This includes careers such as accountant, scientist, or computer programmer right brain type = creative, emotional, intuitive. More likely imaginative and innovative thinkers, often drawn to fields where they can express themselves freely and help others What typical questions & answers generated by AI to distribute to marketers could be provided by teams of marketing data scientists & marketing data engineers? [05:38] ✓ what audience creative couples are really hitting it off ✓ what product is working with which consumer ✓ why or how is the marketing funnel evolving to hit it off = to be naturally friendly or well suited funnel = device that is wide at the top and narrow at the bottom, used for pouring liquids or powders into a small opening; in marketing: e.g. discovery, interest, appraisal, confirmation If you are successful with a given target generation, what are the risks when envisaging marketing for a new consumer segment? [07:18] ✓ brand could get trapped in current territory ... e.g. if a brand is strong with millennials 〆lack of data and content existing on millennials that will help you to be successful with Gen Z 〆conducting a market survey is more a left brain type of activity (= confirmation of a sales hypothesis) ✓ interpreting trends & decision making = more right brain type → need a combination of both types → don't rely only on AI for your market survey What 2 steps should marketers follow when making use of AI? [07:52] 1 identify who could provide most relevant data = recognise content partners ✓ think outside the box, beyond your eco-system → contact financial institutions, insurances (= already common practice to buy data from other service providers) e.g. a construction company decides to market to architects for the first time → find data on architects 〆construction companies (= direct competitors) 2 set up a federated model ✓ train algorithms = don't believe in the first answers → always rephrase What is the impact on creativity if all right brain tasks rely on generative AI? [08:51] 〆drop by 40% of collective divergent ideas 〆true innovation is being stifled to stifle /'staifəl/ = to prevent sth from happening; to prevent a feeling from being expressed How can you protect the identity of your brand and differentiation on the market? [09:25] ✓ identify true innovators e.g. those who usually disagree with you ✓ strategically reskill to use AI efficiently e.g.how to develop new prototypes fast & multiply their impact → protect & teach how to use AI = keep juices flowing → protect brand identity & differentiation in the market to keep juices flowing = to become inspired to greater creativity, productivity, or energy, or to cause such a feeling in someone What should marketers do to survive? [10:06] ✓ identify whether talents are left brain or right brain type ✓ specialise their skills → choose their brain algocracy = situation in which algorithm-based systems structure and constrain the opportunities for human participation in, and comprehension of, public decision- making human-zero mindset = situation when costly, old-fashioned humans are taken out of the loop and management rely only upon AI to take decisions to craft = to make sth using special skills, especially with your hands data scientist = professional who creates programming code and combines it with statistical knowledge to create insights from data domain expert | subject-matter expert (SME) = person who has accumulated great knowledge in a particular field or topic and this level of knowledge is demonstrated by the person's degree, licensure, and/or through years of professional experience with the subject to weave = to put facts, events, details, etc. together to make a story or a closely connected whole derrick = tall structure over an oil well for holding a drill (which makes the hole in the ground for getting the oil out) 20240424 10:10-11:30 2 active Case study: Lesage Automobile By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 7 Investment pg 93 ex 7 vocab pg 94 ex 2 reading Got 5000 euros? Need a new car? the_business_mac_millan_advanced_students_book_pg84-95_unit7_investment.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> active textbook ✓ if you are fashion conscious ✓ if you are quality oriented Why do many customers sometimes feel 'oversold'? ✓ have reluctantly agreed to pay for unnecessary features e.g. 3 time zones & compass on a watch ✓ people would sometimes prefer some extravagant options → is there any alternative to low-cost goods? Is there a market for goods that are designed to be cheap & simple? ✓ no-frills chic ≠ not necessarily synonymous of poor quality Lexical material: The 'no-frills chic' formula T / Cl How do you compete with low cost goods without damaging your reputation? ✓ go down-market ✓ strip down an existing model ✓ rebadging = invest in style to add value without increasing cost → no-frills chic pg 94 ex 1 2 reading Got 5000 euros? Need a new car? ]]> active textbook tmp_pdf/the_business_mac_millan_advanced_students_book_pg84-95_unit7_investment.pdf the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd02/the_business_advanced_audio_cd02_32.ogg pg 95 ex 5 reading → underline 6 criteria → add criteria into the grid vertically (a-f) T / Cl Which option is best? Why? ✓ strip down to essentials the cheapest existing model pg 95 ex 6 role play see pg 90 ex 3 speaking → find more arguments → use weighing technique ]]> 1 How humans and AI can work together to create better businesses 20240424 hw20240508 active wip prep_ol_qa edit_ol_qa pix/icons8-movie-100_white.png Have you ever experienced high-tech bureaucracy? What could this look like? How humans and AI can work together to create better businesses Sylvain Duranton - TED@BCG Mumbai September 2019 Here's a paradox: as companies try to streamline their businesses by using artificial intelligence to make critical decisions, they may inadvertently make themselves less efficient. Business technologist Sylvain Duranton advocates for a "Human plus AI" approach -- using AI systems alongside humans, not instead of them -- and shares the specific formula companies can adopt to successfully employ AI while keeping humans in the loop https://www.ted.com/talks/sylvain_duranton_how_humans_and_ai_can_work_together_to_create_better_businesses?language=en → watch the video → answer the questions]]> how_humans_and_AI_can_work_together_to_create_better_businesses_53024.mp4 what is algocracy? [01:03] ✓ situation when AI takes more and more critical decisions according to rules outside of any human control ✓ bureaucracy favours rules and procedures over human judgement ✓ AI decides solely based on rules (mostly inferred from past data) What is the human-zero mindset? Why is it so tempting? [01:46] ✓ situation when many corporate executives behave like bureaucrats from the past → take costly, old-fashioned humans out of the loop → rely only upon AI to take decisions ✓ "Human plus AI" route is long, costly & difficult → business teams, tech teams, data-science teams have to iterate for months to craft exactly how humans and AI can best work together to craft = to make sth using special skills, especially with your hands What examples of silly AI behaviour are given? [02:41] visual "Had the same situation with my mother's burial urn." [03:11] "For months after her death, I got messages from Amazon, saying, 'If you liked that ...' " → necessity ≠ empathy 〆rejection of a student application for university → AI had "learned" on past data characteristics of students that will pass and fail e.g. if in the past all students from a given postal code have failed → AI will likely make this a rule → will reject every student with this postal code ≠ no opportunity to prove the rule wrong ]]> What is the algocratic nightmare? [04:10] ✓ AI constantly learning → no one can check all the rules 〆nobody is accountable ✓ fair because the same set of objective rules has been applied to everyone 〆cannot reconsider answer because algorithms don't change their mind What is the formula of 'Human plus AI'? [04:53] 10% algorithms + 20% technology + 70% people & processes ✓ 10% algorithms = code algos → both data scientists AND domain experts → domain experts should check each variable of the model [07:16] e.g. double-check false negatives of the risk of a heart attack after taking drugs ✓ 20% technology = build tech around the algorithms → collect data → build UI → integrate into legacy systems ✓ 70% people & processes = weave together AI with people and processes → maximize real outcome to weave = to put facts, events, details, etc. together to make a story or a closely connected whole What did a competition to forecast sales of a fashion retailer organized with human buyers and AI demonstrate? [08:05] → recreate a new model = model where human intervention improves AI answers and not the opposite! ]]> How was the fashion retailer sales forecast model improved? [09:40] ✓ humans don't try to guess when AI is wrong → AI takes real input from human buyers = change of user interface ✓ AI queries about missing data e.g. "Hey, humans! I don't know the trends for next year. → Could you share with me your top creative bets?" e.g. I cannot find any good comparables in the past for them. → "Hey, humans! Could you help me quantify those few big items? ✓ "Human plus AI" win → reduce forecast errors by 50% ]]> How to deal with the use of AI in the grey zone? [11:22] ✓ defining ethical rules and standards ✓ help business & tech teams ✓ set limits between personalization & manipulation ✓ distinguish customization of offers from discrimination ✓ differentiate targeting & intrusion What should organisations do to win? [13:27] ✓ invest in human knowledge, not just AI and data → recruit, train, reward human experts 〆data said to be the new oil ✓ human knowledge will make the difference = only derrick available to pump the oil hidden in the data derrick = tall structure over an oil well for holding a drill (which makes the hole in the ground for getting the oil out) to be oversold = to get more than you actually need no-frills = firm or product that offers no extras; a generic product that carries no expensive label to strip to essentials = to deprive of extra features to lower costs bare = not covered with or protected by anything to rebadge = to import goods from one country and sell them in another one under a different name equity = value of sth above the amount owed sedan car (AmEn) | saloon car (BrEn) = car that is closed and that has front and rear seats and two or four doors ailing = unwell, ill utilitarian = designed to be useful and practical rather than attractive superfluous /'su:pə:fl,wəs/ = more than you need or want to slap sth on = to put sth on without much care to sit on the fence = to be indecisive to dilute = to make sth weaker or less effective automobile /'ɔ:təməu,bi:l/ 20240417 10:10-11:30 2 active Financial reporting By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 7 Investment (rescheduled from penultimate lesson) pg 92 ex 1 vocab pg 92 ex 2 reading pg 91 ex 7 vocab the_business_mac_millan_advanced_students_book_pg84-95_unit7_investment.pdf @ Kirill quarterly test Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20240322 → time allowed: 60min Quarterly test (on-line version) zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> active textbook ✓ in trouble pg 92 ex 1 discussion pg 92 ex 2 3 analysis analysis Functional language: Writing an analysts' report - proffering recommendations for investors T / Cl What should the structure of a report contain? ✓ news / context ✓ performance ✓ outlook ✓ recommendation Lexical material: Forecasting share prices & investing or tucking away T / Cl Profits are [forecast | forecasted] to rise by 4% ✓ forecast = irregular verb pg 93 ex 4 5 6 style T / Cl If you feel the pinch, you [notice higher costs | you have new ideas] ✓ you notice higher costs = your budget is suffering set for homework pg 93 ex 7 vocab T / Cl If you are not likely to be in the winner's enclosure, have you got any alternative solutions in the pipeline? ✓ bite the bullet = accept the situation & decide to move on to something else → start thinking about a new way to be successful = in the pipeline pg 93 ex 8 writing Analysts' report → proffer recommendations for investors → include the following items ✓ news / context ✓ performance ✓ outlook ✓ recommendation ]]> to weather the storm = to deal with, manage, go through to go under = to go bankrupt, to sink to take another knock = to take a blow, to suffer sth negative outlook = belief about (or mental picture of) the future to feel the pinch = to notice higher costs sound (~ advice) = reliable to pass up = to let (something) go by; refuse to accept compelling = vary attractive empty nester = parent whose children have grown up and left home to carve a niche for oneself = to corner an area of the market to bite the bullet = to decide to do something difficult or unpleasant that one has been putting off or hesitating over in the winners' enclosure = used in horse racing, where the winners go after the race (positive connotation) zenith /ˈzenɪθ/ 20240410 10:10-11:30 2 active Role and opportunities of AI in sales enablement By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 7 Investment pg 91 ex 7 vocab the_business_mac_millan_advanced_students_book_pg84-95_unit7_investment.pdf quarterly test Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20240322 → time allowed: 60min Quarterly test (on-line version) zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 1 Role & opportunities of AI in sales enablement active edit_ol_qa pix/icons8-collaboration-100_white.png What are the advantages of setting up sales enablement? Can AI come up with relevant solutions? What is the role of sales forces? ✓ individuals or team responsible for directly selling a company's products or services to customers ✓ prospecting ✓ lead generation ✓ customer engagement ✓ negotiation ✓ closing deals → focused on the direct interaction with customers and driving revenue through the sales process What are the duties of sales support? ✓ provide sales team with tools, resources, and assistance to help them effectively carry out their sales activities ✓ can include sales collateral, product training, market research, customer data, and administrative support ✓ equip the sales team with the necessary information and materials → engage and persuade customers effectively What are the goals of sales enablement? ✓ involves the strategic alignment of people, processes, and technology to empower sales teams and enhance their productivity and success ✓ focuses on providing the sales force with the right tools, training, and content to increase efficiency, improve customer interactions, and close more deals. ✓ goes beyond just providing support materials → aims to optimize the entire sales ecosystem to drive better results What are the differences between sales force, sales support and sales enablement? ✓ sales force directly responsible for selling ✓ sales support provides resources and assistance to the sales team ✓ sales enablement strategically aligns resources, processes, and technology to empower the sales force for improved performance How can you optimize the sales ecosystem of an antivirus company located in Russia with global clients through sales enablement, several strategies can be implemented? suggested answer (Chatsonic) Market Analysis and Customer Segmentation: Conduct a comprehensive market analysis to identify key regions and industries with high demand for antivirus solutions. Segment the global client base based on industry, company size, geographical location, and specific security needs to tailor the sales approach to different client segments effectively. Localized Sales Enablement Content: Develop sales enablement content, including product collateral, presentations, and case studies, in multiple languages to cater to the diverse client base around the world. Provide localized content that addresses specific security challenges and compliance requirements in different regions, showcasing how the antivirus solution meets those needs. Cross-Cultural Sales Training: Provide cross-cultural sales training to the sales team to enhance their understanding of different business practices, communication styles, and cultural nuances in the target regions. This training can help the sales force build stronger relationships with clients from diverse cultural backgrounds and adapt their sales approach accordingly. Technology and Tools: Implement advanced sales technology and tools, such as CRM systems, sales analytics platforms, and communication tools, to streamline sales processes and provide the sales team with actionable insights. Ensure that the sales team has access to real-time data on customer interactions, sales pipeline, and market trends to make informed decisions and optimize sales strategies. Partner Enablement and Channel Management: Collaborate with local partners and distributors in key regions to ensure effective channel management and partner enablement. Provide training, marketing support, and sales resources to channel partners to effectively promote and sell the antivirus solutions in their respective markets. Continuous Feedback Loop: Establish a continuous feedback loop to gather insights from the sales team and clients, enabling the company to adapt and optimize sales strategies based on market feedback and changing customer needs. By implementing these sales enablement strategies, the antivirus company can optimize its sales ecosystem to effectively reach and serve clients around the world, leading to improved sales performance and customer satisfaction. for on taking some courses ]]> 20240403 10:10-11:30 2 active Decision making By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 7 Investment pg 92 ex 1 vocab pg 92 ex 2 reading the_business_mac_millan_advanced_students_book_pg84-95_unit7_investment.pdf quarterly test Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20240322 → time allowed: 60min Quarterly test (on-line version) zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> active textbook tmp_pdf/the_business_mac_millan_advanced_students_book_pg84-95_unit7_investment.pdf look at pg 90 ex 2 & listen out for steps in the decision-making process look at pg 90 ex 3 for the sites mentioned the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd02/the_business_advanced_audio_cd02_28.ogg the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd02/the_business_advanced_audio_cd02_29.ogg the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd02/the_business_advanced_audio_cd02_30.ogg the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd02/the_business_advanced_audio_cd02_31.ogg set for homework pg 91 ex 5 vocab Lexical material: Expressing make or break factors (be all and end all) T / Cl What would you say if something is not acceptable or even considerable? ✓ No way! ✓ It's out of the question ✓ It's out of the equation ✓ It's out of the running pg 91 ex 6 vocab set for homework pg 91 ex 7 vocab → use expressions from pg 91 ex 6 to make the dialogue more appropriate T / Cl Have you got a company car? Is it really required for professional reasons, or just a perk? ✓ delivering equipment ✓ meeting business partners at the airport ✓ travelling long distances pg 91 ex 8 role play → set a SMART goal → practise using grid analysis ]]> to rule out = to dismiss from consideration or a contest; to eliminate open and shut case = which looks rather black & white, clear-cut; obvious make or break factor = bringing a complete success or failure, victory or defeat; the be all and end all to stand to reason = situation when the numbers speak for themselves out of the question = too impracticable or unlikely to merit discussion out of the equation = too impracticable or unlikely to merit discussion out of the running = too impracticable or unlikely to merit discussion saloon (BrEn) | sedan (AmE) = car with four doors and a boot (space at the back for carrying things) which is separated from the part where the driver and passengers sit station wagon (BrEn) | estate car (AmE) = car that has a long body and rear door with space behind rear seat 4WD SUV = sport utility vehicle; high-performance four-wheel drive car built on a truck chassis 20240327 10:10-11:30 2 active Decision making - Reports By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 7 Investment pg 89 ex 4 vocab the_business_mac_millan_advanced_students_book_pg84-95_unit7_investment.pdf quarterly test Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20240322 → time allowed: 60min Quarterly test (on-line version) zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> Quarterly test (logs) active wip quarterly_test_logs test_log_VeraErmolich_20240321_1701_quarterly_test_kasperskygroup204_20240320.xml test_log_EkaterinaParfenteva_20240327_0047_quarterly_test_kasperskygroup204_20240320.xml test_log_PavelKaptur_20240331_1445_quarterly_test_kasperskygroup204_20240320.xml test_log_NataliyaFilatova_20240409_1617_quarterly_test_kasperskygroup204_20240320.xml active textbook tmp_pdf/the_business_mac_millan_advanced_students_book_pg84-95_unit7_investment.pdf ✓ how to adopt a defensive stance? ✓ are investments in bricks & mortar still a plum choice? (...) pg 89 ex 5 6 7 listening the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd02/the_business_advanced_audio_cd02_27.ogg pg 89 ex 8 speaking → establish your partner's investment profile pg 89 ex 9 writing ]]> active textbook ✓ toss a coin ✓ rely on your gut feeling pg 90 ex 1 2 3 discussion T / Cl Imagine you wanted to relocate your company... What is more important for selecting a city [workforce | climate]? ✓ workforce What other criterion which is not in the grid would you consider to achieve a SMART goal? ✓ relocation time e.g. moving part of head office from Paris to the new factory site = time-bound → Lilles might be an optimal choice If a criterion is important, it gets a [higher | lower] weighting? ✓ higher weighting Is cost as critical as workforce? 〆cost isn't nearly as critical as workforce → workforce should get a higher weighting than cost pg 90 ex 1 2 3 grid analysis ]]> seat-of-the-pants (~ decision) = done or made by using your own judgement and feelings without planning, preparation, or help from others to fly by the seat of your pants = to use your instincts to tell you what to do in a new or difficult situation rather than following a plan or relying on equipment drawing straws = selection method, or a form of sorting, that is used by a group to choose one member of the group to perform a task after none has volunteered for it SMART = specific, measurable, achievable, realistic, time-bound avenue = choice or way of making progress towards sth two thousand years noughties When you will become become | get | are old, you will want to ... For me it's more available relevant to have sth now than in the future ]]> 20240320 10:10-11:30 2 active Investment choices By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 7 Investment pg 87 ex 3 4 vocab pg 88 ex 2 reading From receptionist to actress - an investment journey the_business_mac_millan_advanced_students_book_pg84-95_unit7_investment.pdf quarterly test Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20240322 → time allowed: 60min Quarterly test (on-line version) zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> active textbook tmp_pdf/the_business_mac_millan_advanced_students_book_pg84-95_unit7_investment.pdf the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd02/the_business_advanced_audio_cd02_26.ogg
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]]> active textbook ✓ invest in bitcoin & blue chip companies pg 88 ex 1 speaking T / Cl You buy property & rent it out to tenants, this practice is called [buy to let | bricks & mortar] ✓ buy to let pg 88 ex 2 reading From receptionist to actress - an investment journey T / Cl If something goes pear-shaped, it is [positive | negative]? ✓ negative = sth goes wrong pg 89 ex 3 vocab T / Cl Is cryptocurrency a sure-fire investment to buffer against market volatility? 〆might be better going against the herd instinct... → adopt a defensive stance & go for real property pg 89 ex 4 vocab ]]> to recoup = to recover or regain (a loss); to compensate or reimburse for a loss equities = value of the shares issued by a company; (in pl.) stocks and shares not bearing fixed interest blue chip (~ companies | ~ investment) = investment which is thought to be safe and likely to make a profit bricks and mortar = houses; traditional retail outlets buy-to-let = practice of buying property in order to rent it out to tenants risk-averse = to have a tendency to avoid risky investments mantra = commonly repeated word or phrase - a Hindu incantation to go pear-shaped = to go wrong to entail = to involve plum property = good, fine property plum = (BrE) (of a job, etc.) considered very good and worth having to wind up as /waind ʌp/ = to become, to end up as to take a tumble = to fall to be quids in = to make a profit (quid = sterling) to have your head screwed on = to be sensible, practical, aware gut feeling = instinctive reaction sure-fire = certain to succeed to command a premium price = to charge a lot of money 20240313 10:10-11:30 2 active Reformulating for emphasis By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 7 Investment pg 86 ex 1 2 grammar the_business_mac_millan_advanced_students_book_pg84-95_unit7_investment.pdf smartphone or tablet device print Download onto your tablet or print the following pdf for our next lesson. limiting_adverbials_mindmap.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> active textbook limiting adverbials mindmap
smartphone or tablet device print Download onto your tablet or print the following pdf for our next lesson. limiting_adverbials_mindmap.pdf ]]> active textbook hint: put the inverted conditional back in the usual order (add if) to find which word is missing Functional language: Inverted conditionals, limiting adverbials & cleft sentences for emphasis cleft sentence Learning grammar is important → What is... What is important is to learn grammar inverted conditional If grammar were not so difficult to learn... → Were grammar... Were grammar not so difficult, it would be more fun to learn limiting adverbial Grammar is not only important, it can also be fun to learn → Not only... Not only is grammar important, it can also be fun to learn pg 86 ex 2 grammar hint: assess if the statement is [inverted conditional | limiting adverbial | cleft sentence] Functional language: Reformulating for emphasis set for homework pg 87 ex 3 vocab Lexical material: Emphatic words pg 87 ex 4 vocab ]]> active textbook tmp_pdf/the_business_mac_millan_advanced_students_book_pg84-95_unit7_investment.pdf ✓ if you wanted to start up your own business What do you need to start up? ✓ a team to help you develop your idea How do you find people to boot-strap your idea? ✓ network with alumni from a prestigious business school What do investors want from you? [a good idea / a team of people to complement your skills] ✓ a team of people to complement your skills → show traction (e.g. show you already have clients...) pg 87 ex 5 listening the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd02/the_business_advanced_audio_cd02_26.ogg pg 87 ex 6 listening
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pg 87 ex 7 8 9 role play negotiation ]]> to recap = to summarise acts of God = natural and unavoidable catastrophe that interrupts the expected course of events; force majeure flurry = commotion; excitement; nervous agitation (a flurry of speculation; the flurry of the city utter (brilliance / nonsense) = complete; without qualification; used informally as (often pejorative) intensifiers bootstrapping = help oneself, often through improvised means, do it yourself financing bootstrapping business = art of starting business with little or no start-up capital or extra funding rationale = explanation of the fundamental reasons; principle diy = do it yourself CGI = computer generated images on no account = no way, in no way complete completed my homework yesterday I would attend have attended the class on time Hadn't I go been | gone to university I wasn't wouldn't have been able to get a diploma ]]> 20240306 10:10-11:30 2 active Inversion & emphasis By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 7 Investment pg 85 ex 8 discussion presenting an investment plan → practise expressions describing social responsibility → recycle adverbs to express opinion & evaluation the_business_mac_millan_advanced_students_book_pg84-95_unit7_investment.pdf Possible uses of Artificial Intelligence → practise speaking with AI https://beta.character.ai/ zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> active textbook presenting an investment plan → practise expressions describing social responsibility → recycle adverbs to express opinion & evaluation ]]> 1 Investment plan pix/icons8-lecturer-100_white.png active prep_2columns_2qa edit_2columns_2qa Mission statement
• • •
Funding
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Investment objectives
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Precautions
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Promotion & marketing
• • •
Selection of recipients
• • •
10-year forecast
• • •
Control of spending targets
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]]> Mission statement
• socially-oriented for the local community • only ethical & eco-friendly investment projects • make a dent in...
Funding
• crowd sourcing • fundraising events •
Investment objectives
• • •
Precautions
• • •
Promotion & marketing
• • •
Selection of recipients
• • •
10-year forecast
• • •
Control of spending targets
• • •
]]> active textbook 1. What I want to focus on today is this issue 2. This issue is what I want to focus on today ✓ 1 = I want, not you ✓ 2 = this issue, and not that other one = fronting ]]> 20190912-1423 Inversion after negative adverbials active grammar Watch out After 'not until', 'only when' and 'only after' the inversion is in the main part of the sentence. Which is more logical? 1) I read a book only after I have read its review 2) I read its review only after I have read the book ✓ 1) Which is the main clause? 1) I read a book (only after) 2) I have read its review ✓ 1) (only after) 2) I have read its review = restrictive condition Where is the inversion: clause 1) or clause 2) 〆 Only after have I read its review | I read a book ✓ Only after I have read its review | do I read a book = limiting adverbial w/o inversion | main clause with inversion ]]> active textbook limiting adverbials mindmap
smartphone or tablet device print Download onto your tablet or print the following pdf for our next lesson. limiting_adverbials_mindmap.pdf ]]> 20191010-1219 Inversion after limiting adverbials active review wip active textbook grammar_and_vocabulary_for_CAE_and_proficiency_Longman_Side_Wellman_pg118-119_inversion_after_negative_adverbs_w_key.pdf ]]> on no account = no way, in no way 20240228 10:10-11:30 2 active Investing responsibly By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 7 Investment pg 84 ex 2 reading pg 85 Student funds get responsible the_business_mac_millan_advanced_students_book_pg84-95_unit7_investment.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> active textbook ✓ growing demand ✓ likely quick return on investment ✓ ethical business = CSR (corporate social responsibility)
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pg 84 ex 1 speaking pg 84 ex 2 reading pg 85 Student funds get responsible pg 84 ex 3 4 reading for detail pg 84 ex 5 focus on evaluation Functional language: Focus on opinion & evaluation (relevant to GMAT candidates only) T / Cl What adverbs may express evaluation? ✓ definitely ✓ obviously What adverbs may express opinion? ✓ typically Lexical material: Expressions describing social responsibility T / Cl You're gaining steam means you are becoming [more popular | less popular]? ✓ more popular pg 84 ex 7 vocab set for homework pg 85 ex 8 discussion presenting an investment plan → practise expressions describing social responsibility → recycle adverbs to express opinion & evaluation ]]> class action = type of lawsuit that is started by a group of people who have a problem in common to gain steam = to achieve momentum flurry = occasion when there is a lot of activity, interest, excitement, etc. within a short period of time elective = (of a course or subject) that a student can choose to clamour /ˈklæmə/ = to appeal, demand, shout to put money where your mouth is = to give or spend money or take some action in order to do or support something that one has been talking about to lament (over) /ləˈment/ = to express or feel grief for or about; to regret to put a stake in the ground = to take the first step; to make a big move to get something started to make a dent in sth = to make less by a very small amount; to reduce slightly scarcely (when) = hardly; barely; only just for in the long run ]]> 20240221 10:10-11:30 2 active Robert Cialdini's principles of influence Negotiating job offers By the end of this session you will have studied Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 4 pix/icons8-collaboration-100_white.png Russian vs German horizons 20240214 hw20240221 1 Robert Cialdini's principles of influence 20240214 hw20240221_n2 pix/icons8-collaboration-100_white.png How can you convince someone to buy something from you? Robert Cialdini - Science Of Persuasion Extensive scholarly training in the psychology of influence, together with over 30 years of research into the subject, has earned Dr. Cialdini an international reputation as an expert in the fields of persuasion, compliance, and negotiation. His books including, Influence: Science & Practice and Influence: The Psychology of Persuasion are the results of more than 30 years of study into the reasons why people comply with requests in business settings. Worldwide, Influence has sold over 3 million copies and has been published in thirty languages. Additionally, USA Today lists Influence in their 12 Best Business Books of All Time. https://www.youtube.com/watch?v=kv0sOX6Alrk ]]> 4 pix/icons8-collaboration-100_white.png Russian vs German horizons active wip 20240214 hw20240221 deck_shuffled_lines_halign How would you prepare for a meeting with new partners? What stereotypical behaviour would you anticipate or try to avoid? visual aid ]]> shared knowledge & values engineering WW2 football bureaucratic old-fashioned Soviet Union values Russian water ice hockey romantic, nostalgic literature & music autocracy hospitality German water lack of sense of humour Ordnung must sein beer ecology blind spot cuisine fashionable clothes ]]> 1 Robert Cialdini's principles of influence 20240214 hw20240221_n2 active wip edit_ol_qa prep_ol_qa pix/icons8-collaboration-100_white.png How can you convince someone to buy something from you? principles_of_persuasion_by_robert_cialdini_and_steve_martin bigspeak.com
Watch the video. → what are the 6 principles of persuasion mentioned? → what examples are given to support them? ]]> Robert Cialdini - Science Of Persuasion Extensive scholarly training in the psychology of influence, together with over 30 years of research into the subject, has earned Dr. Cialdini an international reputation as an expert in the fields of persuasion, compliance, and negotiation. His books including, Influence: Science & Practice and Influence: The Psychology of Persuasion are the results of more than 30 years of study into the reasons why people comply with requests in business settings. Worldwide, Influence has sold over 3 million copies and has been published in thirty languages. Additionally, USA Today lists Influence in their 12 Best Business Books of All Time. https://www.youtube.com/watch?v=kv0sOX6Alrk ]]> robert_cialdini_science_of_persuasion-kv0sox6alrk.mp4 situation in which two people, countries, etc. provide the same help or advantages to each other ✓ reciprocity → be the first to give → personalise e.g. giving a mint to get a tip return the favour smallness of quantity in proportion to the wants or demands ✓ scarcity → highlight benefits → show it is unique → what could be lost desire to have the unique or last one available someone who is regarded as an authority by someone else ✓ authority → wear a uniform or formal suit → display diplomas → get introduced by someone else who mentions your experience, qualifications... celebrity endorsement quality of always behaving in the same way or of having the same opinions, standard, etc ✓ consistency → commit to what you have already agreed → write voluntary, active, public commitments loyalty to a brand, stick to your choice despite price increase property that makes a person likeable, that allows them to be liked ✓ likeability → behave in a similar manner → pay (genuine)compliments → show you want to cooperate e.g. share personal interests before negotiating if others like you, then that means that you possess the ability to get along with others, which is a prized workplace skill idea that people copy the actions of others in an attempt to emulate behaviour in certain situations ✓ social proof / consensus → show others like you follow the herd instinct state of being in agreement and working together ✓ unity speaker is one of us 2 Persuasive speech hw2022020101 pix/icons8-lecturer-100_white.png active wip prep_2columns_2qa edit_text_for_reading_task shuffled_boxes (you may add presentation notes or type in your examples here) ]]> 3. authority Our top manager has actually attended this course last week and she said she'd been able to put into practice her new knowledge very quickly.]]> icons8-lecturer-100.png

Robert Cialdini's principles of influence

1. reciprocity 2. scarcity 3. authority 4. consistency 5. likeability 6. social proof / consensus (7. unity) ]]> reciprocity = situation in which two people, countries, etc. provide the same help or advantages to each other consistency = quality of always behaving in the same way or of having the same opinions, standard, etc likeability = property that makes a person likeable, that allows them to be liked scarcity of = smallness of quantity in proportion to the wants or demands; deficiency to trade off = to give up one desired objective in order to get another, when both cannot be achieved at the same time; to make a compromise to pretend = to behave in a particular way, in order to make other people believe sth that is not true to deceive = to make sb believe sth that is not true to be on to sb = to understand the motives of someone; not be deceived reciprocity = situation in which two people, countries, etc. provide the same help or advantages to each other consistency = quality of always behaving in the same way or of having the same opinions, standard, etc likeability = property that makes a person likeable, that allows them to be liked scarcity of = smallness of quantity in proportion to the wants or demands; deficiency 20240214 10:10-11:30 2 active Lewis model horizons By the end of this session you will have studied Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 1 USA vs French horizons 20240207 hw20240214 pix/icons8-microscope-100_white.png 1 USA vs French horizons 20240207 hw20240214 active wip pix/icons8-microscope-100_white.png edit_ol_qa prep_ol_qa prep_2columns_2qa edit_2columns_2qa edit_1qa visual aid
]]> Explain what could go wrong on both sides. 〆egghead attitude of Americans could put off French academia who traditionally focus more on theoretically knowledge 〆streetwise approach of Americans with real world case studies may contradict rational studying progress & patterns egghead = (informal, disapproving or humorous) a person who is very intelligent and is only interested in studying streetwise = (informal) having the knowledge and experience that is needed to deal with the difficulties and dangers of life in a big city Suggest how they could avoid misunderstandings. 〆Americans should not rely on hunches 〆French should not depend on traditions ✓ both parties could focus on a win-win outcome (synonymous of a feeling of justice shared by both) ✓ sharing profits with the community (in a way reminiscent of philanthropy ← messianic interests) would encourage a long term relationship hunch = feeling that sth is true even though you do not have any evidence to prove it 2 German vs Japanese horizons 20231101 hw20231108 active wip pix/icons8-microscope-100_white.png edit_ol_qa prep_ol_qa prep_2columns_2qa edit_2columns_2qa edit_1qa visual aid
]]> Explain what could go wrong on both sides. 〆Germans may find difficult to use Japanese honorifics → may unintentionally show lack of respect 〆the Japanese may be confused by the German way of creating new words by adding prefixes & suffixes resulting in (very) long words that give a precise definition honourific = title that conveys esteem, courtesy, or respect for position or rank when used in addressing or referring to a person. Sometimes, the term "honorific" is used in a more specific sense to refer to an honorary academic title. It is also often conflated with systems of honorific speech in linguistics, which are grammatical or morphological ways of encoding the relative social status of speakers. Suggest how they could avoid misunderstandings. ✓ use of many adjectives will help low-culture, implicit Germans to describe the big picture that high context, reactive Japanese are more responsive to ✓ use past tense rather than reported speech to communicate on results 3 Avoiding communication breakdown active wip edit_ol_qa prep_ol_qa pix/icons8-cafe-100_white.png That's interesting!, are you motivated to continue your speech? What language could lead to communication breakdown? ]]> visual aid ]]> I hear what you say. ✓ I'm afraid I can't agree & would rather not continue this discussion. With the greatest respect. ✓ It doesn't seem to be a very reasonable | sensible idea. That's not bad. ✓ Thumbs up! That is a very brave proposal. ✓ It doesn't sound like a good idea at all. Quite good. ✓ (Perhaps) you should try harder. I would suggest ✓ Please do so, unless you can provide a better solution. Oh, incidentally / By the way ✓ What is important is that... (cleft sentence) I was a bit disappointed that ✓ I'm sorry to say I'm annoyed with... Very interesting. ✓ I don't think it makes sense. ✓ I think you've lost me. I'll bear it in mind. ✓ We probably needn't spend too much time on that. I'm sure it's my fault. ✓ A mistake has been made. ✓ There's a mistake in your solution. ✓ It seems you have omitted some important facts. You must come for dinner. ✓ It's been a pleasure to meet you. I almost agree. ✓ Let's agree to disagree (on that one). I only have a few minor comments. ✓ You'll probably need to rewrite after reading my comments. Could we consider some other options? ✓ I don't think we should stop at that - we must do better. ✓ We should find some alternatives. 4 pix/icons8-collaboration-100_white.png Russian vs German horizons active wip 20240214 hw20240221 deck_shuffled_lines_halign visual aid ]]> shared knowledge & values engineering WW2 football bureaucratic old-fashioned Soviet Union values Russian water ice hockey romantic, nostalgic literature & music autocracy hospitality German water lack of sense of humour Ordnung must sein beer ]]> 4 pix/icons8-collaboration-100_white.png Russian vs Chinese horizons wip active 20231108 hw20231113_n3 deck_shuffled_lines_halign visual aid ]]> shared knowledge & values non verbal clues centralised administration Russian water ice hockey romantic, nostalgic literature & music WW2 Chinese water non verbal clues importance of traditions decision making via consensus ]]> 1 Robert Cialdini's principles of influence 20240214 hw20240221_n2 active prep_ol_qa edit_ol_qa pix/icons8-collaboration-100_white.png How can you convince someone to buy something from you? principles_of_persuasion_by_robert_cialdini_and_steve_martin bigspeak.com
Watch the video. → what are the 6 principles of persuasion mentioned? → what examples are given to support them? ]]> Robert Cialdini - Science Of Persuasion Extensive scholarly training in the psychology of influence, together with over 30 years of research into the subject, has earned Dr. Cialdini an international reputation as an expert in the fields of persuasion, compliance, and negotiation. His books including, Influence: Science & Practice and Influence: The Psychology of Persuasion are the results of more than 30 years of study into the reasons why people comply with requests in business settings. Worldwide, Influence has sold over 3 million copies and has been published in thirty languages. Additionally, USA Today lists Influence in their 12 Best Business Books of All Time. https://www.youtube.com/watch?v=kv0sOX6Alrk ]]> robert_cialdini_science_of_persuasion-kv0sox6alrk.mp4 situation in which two people, countries, etc. provide the same help or advantages to each other ✓ reciprocity → be the first to give → personalise e.g. giving a mint to get a tip return the favour smallness of quantity in proportion to the wants or demands ✓ scarcity → highlight benefits → show it is unique → what could be lost desire to have the unique or last one available someone who is regarded as an authority by someone else ✓ authority → wear a uniform or formal suit → display diplomas → get introduced by someone else who mentions your experience, qualifications... celebrity endorsement quality of always behaving in the same way or of having the same opinions, standard, etc ✓ consistency → commit to what you have already agreed → write voluntary, active, public commitments loyalty to a brand, stick to your choice despite price increase property that makes a person likeable, that allows them to be liked ✓ likeability → behave in a similar manner → pay (genuine)compliments → show you want to cooperate e.g. share personal interests before negotiating if others like you, then that means that you possess the ability to get along with others, which is a prized workplace skill idea that people copy the actions of others in an attempt to emulate behaviour in certain situations ✓ social proof / consensus → show others like you follow the herd instinct state of being in agreement and working together ✓ unity speaker is one of us loquacious = talkative officialdom = people who are in positions of authority in large organizations when they seem to be more interested in following rules than in being helpful egghead = (informal, disapproving or humorous) a person who is very intelligent and is only interested in studying streetwise = (informal) having the knowledge and experience that is needed to deal with the difficulties and dangers of life in a big city hunch = feeling that sth is true even though you do not have any evidence to prove it mañana mentality = sums up the laid back Spanish culture (nothing is too important that it can't wait till "tomorrow!"). Others jokingly say "the word doesn't mean tomorrow, it simply means not today!" messianic = relating to a messiah promising deliverance roundabout discourse | speech = circumlocution; use of many words to describe something that already has a common and concise term (for example, saying "a tool used for cutting things such as paper and hair" instead of "scissors") savoir faire = ability to act suitably in any situation; tact honourific = title that conveys esteem, courtesy, or respect for position or rank when used in addressing or referring to a person. Sometimes, the term "honorific" is used in a more specific sense to refer to an honorary academic title. It is also often conflated with systems of honorific speech in linguistics, which are grammatical or morphological ways of encoding the relative social status of speakers. 20240207 10:10-11:30 2 active When cultures collide - Lewis model By the end of this session you will have studied Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 1 Recent discoveries about cultural differences 20240131 hw20240207 pix/icons8-microscope-100_white.png Geert Hofstede - Recent Discoveries about Cultural Differences https://www.youtube.com/watch?app=desktop&v=LBv1wLuY3Ko Watch the video [13:12-18:37]. → answer the questions ]]> 1 Recent discoveries about cultural differences 20240131 hw20240207 active edit_ol_qa prep_ol_qa pix/icons8-microscope-100_white.png There are millions of people in each and every culture. Aren't there cultural differences between individuals? How do the Hofstede cultural dimensions cope with disparities? Geert Hofstede - Recent Discoveries about Cultural Differences https://www.youtube.com/watch?app=desktop&v=LBv1wLuY3Ko Watch the video [13:12-18:37]. → answer the questions ]]> geert_hofstede_recent_discoveries_about_cultural_differences_LBv1wLuY3Ko.mp4 Why did McCrae (author of the Big Five - Ocean) contact G.Hofstede? What did he discover? [13:40-14:15] ✓ McCrae had data on personality ✓ discovered that Big Five differences between countries were correlated with Hofstede's national cultural dimensions [13:38] ✓ found a link between national culture dimensions personality dimensions [13:50] What are the Big Five (Ocean) or Big Six? [14:16-15:28] 1. Openness to experience 2. Conscientiousness 3. Extraversion 4. Agreeableness 5. Neuroticism 6. Dependence on others Openness to experience ↔ intelligence → uncertainty avoidance Conscientiousness precise or sloppy → linear active or multi-active Extraversion intro or extra directed (introvert vs extrovert) → low-context vs high-context Agreeableness nice or nasty → power distance Neuroticism stable or unstable → reactive vs multi-active / linear active Dependence on others collectivist or individualistic → power distance, individualism-collectivism Does the Hofstede national dimension take into account cultural variations among regions? [15:38-16:17] ✓ yes, you acquire values of the region you are born in [16:17] What is evidenced by the survey of Brazil [16:32-18:37]? ✓ Brazil consists of 27 states southern population immigrated from European countries north western population features African origins northern people are of native Indian origin → all are always closer to each other than to their neighbours 1 Fish can't see water 20231025 hw20231101 active edit_ol_qa prep_ol_qa pix/icons8-cafe-100_white.png Management and the board are often, if not always, blind to their own culture – fish can’t see water – and may not realise derailing cultural dynamics, in time leading to under-performance or, in the worst case, financial disaster. The message of this book is simple: national culture, through its influence on corporate culture, has a powerful but often invisible impact on the success of global companies. Fish Can't See Water: How National Culture can Make or Break Your Corporate Strategy, by Richard D.Lewis & Kai Hammerich - 2013 Watch the video to find out more about the Lewis model. video The Lewis Model https://www.youtube.com/watch?v=_T98wFx73V0 Answer the questions.]]> visual aid
]]> Fish can't see water in the same way as you can't see your own culture. It is your natural environment that's why we don’t know we are in water, and as a consequence we don’t understand our surroundings. ]]> the_lewis_model_fish_cant_see_water.mp4 the looser model differs from older models in that most cross-cultural misfortune oh the monochromic people who did one thing at a time the pollak like people who tried to do many things at a time and that was about it I felt that one category had been forgotten and that's the Asians who are neither monotonic are polychronic the Lewis model shows three different types of human being we call them linear active multi active and reactive linear active people are Germans and Americans they do one thing at a time they're quite definite they go forward they plan well ahead the job oriented you know multi active people they're people oriented emotional try to do many things at once get excited where he see me it's aliens are a good example and then of course the reactive people are the Asians Chinese Japanese Koreans Vietnamese what do they do they try to make you speak first to establish what your aims and intentions are and that enables them to modify the reply so they don't sound you know too worried about it they accept certain things and and that way and they can create a slightly harmonious response and a harmonious attitude from the beginning when we're doing business with different countries we should ascertain to which cultural category the country belongs you have to study the the category and then respond to that category by adapting to it so your own behavior will have to correspond in a suitable manner to the people you're doing business with What nationalities are typically linear active? What are their characteristics? Germans, Americans(...) Linear-Actives are task-oriented, highly-organized planners, who complete action chains by doing one thing at a time, preferably in accordance with a linear agenda. loquacious = talkative What nationalities are typically multi active? What are their characteristics? Italians Multi-Actives are emotional, loquacious and impulsive people who attach great importance to family, feelings, relationships, people in general. They like to do many things at the same time and are poor followers of agendas. What nationalities are typically reactive? What are their characteristics? Chinese, Japanese, Koreans(...) Reactives are good listeners, who rarely initiate action or discussion, preferring first to listen to and establish the other’s position, then react to it and form their own opinion. 2 pix/icons8-collaboration-100_white.png Traits of the 3 Lewis typologies (linear-active, multi-active, reactive) active wip xml_multi_dd_row 25 20 left visual aid visual aid ]]> 1 2 3 3 pix/icons8-collaboration-100_white.png Adapting your communication style according to the Lewis model active wip xml_multi_dd_row visual aid
]]> 30 20 left 1;2;3 4;5;6 7;8;9 be concise, precise, and factual avoid interruptions and distractions follow a clear agenda and timeline be friendly, enthusiastic, and empathetic allow for some flexibility and improvisation use stories and examples to illustrate your points be polite, respectful, and humble listen attentively and patiently use indirect and subtle cues to convey your messages 1 USA vs French horizons 20240207 hw20240214 active wip pix/icons8-microscope-100_white.png prep_ol_qa edit_ol_qa prep_2columns_2qa edit_2columns_2qa edit_1qa visual aid
]]> Explain what could go wrong on both sides. 〆egghead attitude of Americans could put off French academia who traditionally focus more on theoretically knowledge 〆streetwise approach of Americans with real world case studies may contradict rational studying progress & patterns egghead = (informal, disapproving or humorous) a person who is very intelligent and is only interested in studying streetwise = (informal) having the knowledge and experience that is needed to deal with the difficulties and dangers of life in a big city Suggest how they could avoid misunderstandings. 〆Americans should not rely on hunches 〆French should not depend on traditions ✓ both parties could focus on a win-win outcome (synonymous of a feeling of justice shared by both) ✓ sharing profits with the community (in a way reminiscent of philanthropy ← messianic interests) would encourage a long term relationship hunch = feeling that sth is true even though you do not have any evidence to prove it to collide = to come into abrupt or violent impact; to be in conflict derailing = making a train leave the track; preventing a plan or process from succeeding pitch = talk or arguments used by a person trying to sell things or persuade people to do sth Lewis model = born in an era of rampant globalisation of business, is particularly appropriate for assessing an individual’s likely performance in a commercial role. The design of the questionnaire is based on business situations. The nomenclature of the typologies is succinct: Linear-active, Multi-active, Reactive. While the three types are distinctive, each possesses behavioural elements from the other two categories. It is a question of which one is dominant. Many individuals deviate from the national type in a work situation e.g. engineers and accountants tend to be Linear, sales people Multi-active, lawyers and doctors Reactive linear-active culture = culture where you may want to be concise, precise, and factual, avoid interruptions and distractions, and follow a clear agenda and timeline multi-active culture = culture where you may want to be friendly, enthusiastic, and empathetic, allow for some flexibility and improvisation, and use stories and examples to illustrate your points reactive culture = culture where you may want to be polite, respectful, and humble, listen attentively and patiently, and use indirect and subtle cues to convey your messages loquacious = talkative officialdom = people who are in positions of authority in large organizations when they seem to be more interested in following rules than in being helpful 20240131 10:10-11:30 2 active Power distance vs individualism vs long term orientation By the end of this session you will have studied Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 3 Power distance - Follow-up 20240124 hw20240131 pix/icons8-collaboration-100_white.png 3 Power distance - Follow-up 20240124 hw20240131 active edit_ol_qa prep_ol_qa pix/icons8-collaboration-100_white.png How can power distance be interpreted in different situations? visual aid
]]> A young employee (e.g. an intern) gives his/her mentor some lip. 〆unacceptable in cultures with high power distance & restraint 〆reprimanded in multi-active cultures 〆even in low power distance mentors wouldn't treat their mentee as equals ✓ in more indulgent cultures a mentor would perhaps seek some psychological reason(s) for such behaviour → mentor reaction will vary perhaps only very little regardless of the culture e.g. some formal warning seems inevitable to lip someone | to give someone some lip = to give someone some lip means to speak to someone in a way which is rude and doesn't show respect A young recruit remains silent although he/she is expected to participate in a meeting. 〆if a recruit is expected to participate it probably isn't in a high power distance meeting ✓ in low power distance situations senior staff would offer mentoring & coaching which could make the recruit feel embarrassed → agree in advance on a protocol / format for brainstorming, reporting, etc e.g. senior members should give their opinion last so as to encourage junior staff to share their ideas A training course is designed by a faculty before admitting students. ✓ common practice in long term orientation cultures & higher power distance = teacher centred ✓ in Western universities, students may choose what courses they want to attend = student centred → faculty of professors should strive to be more open to uncertainty avoidance without contradicting their (need for) power distance e.g. be more flexible when demanding which units/credits to be completed A new female mentee employee refuses to be mentored by a 50-year old male manager. 〆possibly a younger employee from a low power distance background who doesn't fit into a team of higher power distance professionals (perhaps in some more traditional, industrial sector - e.g. steel industry, coal mining...) 〆perhaps more collectivist corporate culture → adhere to a mentoring agreement that addresses possible uncertainty avoidance & short term vs long term orientation e.g. ensure both parties are interested in the objectives set mentoring = mutual self-development based on sharing of personal experiences mentee = person who is given help and advice by a more experienced and often older person to adhere = to behave according to a particular law, rule, set of instructions, etc The nephew of the director has been given a job without a skills interview. ✓ common in high power distance cultures 〆might not even be perceived as nepotism, but just the accepted norm in certain collectivist countries (e.g. India) → insist that there are no bad cultures → focus on building long term oriented relationships (in so-called 'corporate tribes') e.g. make sure every employee feels like a member of the 'family' under the auspices of a high power distance manager e.g. outsourced HR officer could conduct (both job & exit) interviews to ensure an optimal match with the corporate culture nepotism = (disapproving) giving unfair advantages to your own family if you are in a position of power, especially by giving them jobs 4 Power distance vs individualism vs long term orientation active edit_ol_qa prep_ol_qa pix/icons8-collaboration-100_white.png How can power distance in your culture impact on your aspirations? Will you be able to satisfy your career plans? Are you long-term oriented? visual aid
]]> Where would you enjoy greater freedom in planning your career? ✓ Switzerland ✓ Denmark In which country are your decisions more difficult to change (because they have a longer term impact)? 〆China 〆Russia 〆Switzerland Where will you be struggling more to get help and climb the professional ladder? 〆Russia 〆Serbia What country would you like to relocate to if you wanted to start your own business? ✓ Denmark ✓ Sweden → more in control of your own success & lesser dependence on others → fewer obstacles to hierarchical progress → more flexibility with planning objectives & perhaps changing jobs 1 Recent discoveries about cultural differences 20240131 hw20240207 active prep_ol_qa edit_ol_qa pix/icons8-microscope-100_white.png There are millions of people in each and every culture. Aren't there cultural differences between individuals? How do the Hofstede cultural dimensions cope with disparities? Geert Hofstede - Recent Discoveries about Cultural Differences https://www.youtube.com/watch?app=desktop&v=LBv1wLuY3Ko Watch the video [13:12-18:37]. → answer the questions ]]> geert_hofstede_recent_discoveries_about_cultural_differences_LBv1wLuY3Ko.mp4 Why did McCrae (author of the Big Five - Ocean) contact G.Hofstede? What did he discover? [13:40-14:15] ✓ McCrae had data on personality ✓ discovered that Big Five differences between countries were correlated with Hofstede's national cultural dimensions [13:38] ✓ found a link between national culture dimensions personality dimensions [13:50] What are the Big Five (Ocean) or Big Six? [14:16-15:28] 1. Openness to experience 2. Conscientiousness 3. Extraversion 4. Agreeableness 5. Neuroticism 6. Dependence on others Openness to experience ↔ intelligence → uncertainty avoidance Conscientiousness precise or sloppy → linear active or multi-active Extraversion intro or extra directed (introvert vs extrovert) → low-context vs high-context Agreeableness nice or nasty → power distance Neuroticism stable or unstable → reactive vs multi-active / linear active Dependence on others collectivist or individualistic → power distance, individualism-collectivism Does the Hofstede national dimension take into account cultural variations among regions? [15:38-16:17] ✓ yes, you acquire values of the region you are born in [16:17] What is evidenced by the survey of Brazil [16:32-18:37]? ✓ Brazil consists of 27 states southern population immigrated from European countries north western population features African origins northern people are of native Indian origin → all are always closer to each other than to their neighbours monochronic = culture which schedules one event at a time in an orderly fashion polychronic = culture where employees can work on several tasks simultaneously. Individuals thrive on carrying out more than one task at the same time as long as they can be executed together with a natural rhythm 20240124 10:10-11:30 2 active Hofstede cultural dimensions - How to use power distance, individualism & long term orientation By the end of this session you will have studied Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 5 Hofstede's Six Dimensions of Organizational Culture 20240117 hw20240124 pix/icons8-cafe-100_white.png Hofstede's Six Dimensions of Organizational Culture https://www.youtube.com/watch?app=desktop&v=yKKruTRQ_2A Watch the video. → answer the questions ]]> 1 Hofstede's Six Dimensions of Organizational Culture 20240117 hw20240124 active edit_ol_qa prep_ol_qa pix/icons8-cafe-100_white.png How many questions would you need to ask to understand someone's cultural values? 3-5 questions, more? What would you ask? Hofstede's Six Dimensions of Organizational Culture https://www.youtube.com/watch?app=desktop&v=yKKruTRQ_2A Watch the video. → answer the questions ]]> hofstede_s_six_dimensions_of_organizational_culture_yKKruTRQ_2A.mp4 What is power distance? → give an example → ask a question to assess the dominant cultural dimension Named generations in the Western world (Wikipedia) Who takes decisions: the boss or the team?]]> Millennials = aka Generation Y, described as the first global generation and the first generation that grew up in the Internet age. The generation is generally marked by elevated usage of and familiarity with the Internet, mobile devices, and social media, which is why they are sometimes termed digital natives What is meant by individualism-collectivism? → give an example → ask a question to assess the dominant cultural dimension Are there individual incentives or bonuses for the whole team? Is your success also your company's success? How do you contribute to the development of your town, ecology, country?]]> incentive = something that encourages you to do sth What is meant by masculinity-femininity? → give an example → ask a question to assess the dominant cultural dimension What is the percentage of women in managerial positions? Are your products & services the same for both men and women?]]> gender gap = difference in opinions or attitudes between men and women concerning a variety of public and private issues, including political candidates, parties, or programmes Explain uncertainty avoidance → give an example → ask a question to assess the dominant cultural dimension Are you ready to take out a loan? Is management open to new technologies & telework?]]> telework = work from home, remotely What is meant by short vs long-term orientation? → give an example → ask a question to assess the dominant cultural dimension Where do you see yourself in 5-10 years? Do you choose a product rather because it is fashionable or of durable quality?]]> frugality = prudence in avoiding waste perseverance = quality of continuing to try to achieve a particular aim in spite of difficulties How do you explain indulgence vs restraint? → give an example → ask a question to assess the dominant cultural dimension Do you believe in 'Carpe Diem'? How do you retain talents? How do you achieve happiness? Can you discipline yourself?]]> indulgence = (usually disapproving) the state or act of having or doing whatever you want; the state of allowing sb to have or do whatever they want; something that you allow yourself to have even though it is not essential gratification = state of feeling pleasure when sth goes well for you or when your desires are satisfied; sth that gives you pleasure Carpe diem = Latin aphorism, usually translated "seize the day", "pluck the day [as it is ripe]", that is 'Enjoy the moment' 2 pix/icons8-microscope-100_white.png Power distance active xml_multi_dd_column How do politicians use power distance to communicate with the masses? visual aid]]> 100 40 22 bottom 1;2;3;4;5;6;7;8;9;10 11;12;13;14;15;16;17;18;19 3 Power distance - Follow-up 20240124 hw20240131 active prep_ol_qa edit_ol_qa pix/icons8-collaboration-100_white.png How can power distance be interpreted in different situations? visual aid
]]> A young employee (e.g. an intern) gives his/her mentor some lip. 〆unacceptable in cultures with high power distance & restraint 〆reprimanded in multi-active cultures 〆even in low power distance mentors wouldn't treat their mentee as equals ✓ in more indulgent cultures a mentor would perhaps seek some psychological reason(s) for such behaviour → mentor reaction will vary perhaps only very little regardless of the culture e.g. some formal warning seems inevitable to lip someone | to give someone some lip = to give someone some lip means to speak to someone in a way which is rude and doesn't show respect A young recruit remains silent although he/she is expected to participate in a meeting. 〆if a recruit is expected to participate it probably isn't in a high power distance meeting ✓ in low power distance situations senior staff would offer mentoring & coaching which could make the recruit feel embarrassed → agree in advance on a protocol / format for brainstorming, reporting, etc e.g. senior members should give their opinion last so as to encourage junior staff to share their ideas A training course is designed by a faculty before admitting students. ✓ common practice in long term orientation cultures & higher power distance = teacher centred ✓ in Western universities, students may choose what courses they want to attend = student centred → faculty of professors should strive to be more open to uncertainty avoidance without contradicting their (need for) power distance e.g. be more flexible when demanding which units/credits to be completed A new female mentee employee refuses to be mentored by a 50-year old male manager. 〆possibly a younger employee from a low power distance background who doesn't fit into a team of higher power distance professionals (perhaps in some more traditional, industrial sector - e.g. steel industry, coal mining...) 〆perhaps more collectivist corporate culture → adhere to a mentoring agreement that addresses possible uncertainty avoidance & short term vs long term orientation e.g. ensure both parties are interested in the objectives set mentoring = mutual self-development based on sharing of personal experiences mentee = person who is given help and advice by a more experienced and often older person to adhere = to behave according to a particular law, rule, set of instructions, etc The nephew of the director has been given a job without a skills interview. ✓ common in high power distance cultures 〆might not even be perceived as nepotism, but just the accepted norm in certain collectivist countries (e.g. India) → insist that there are no bad cultures → focus on building long term oriented relationships (in so-called 'corporate tribes') e.g. make sure every employee feels like a member of the 'family' under the auspices of a high power distance manager e.g. outsourced HR officer could conduct (both job & exit) interviews to ensure an optimal match with the corporate culture nepotism = (disapproving) giving unfair advantages to your own family if you are in a position of power, especially by giving them jobs power distance = strength of social hierarchy; has been defined as the extent to which the less powerful members of organizations and institutions (like the family) accept and expect that power is distributed unequally. This represents inequality (more versus less), but defined from below, not from above. It suggests that a society's level of inequality is endorsed by the followers as much as by the leaders. Power and inequality, of course, are extremely fundamental facts of any society. All societies are unequal, but some are more unequal than others (https://scholarworks.gvsu.edu/cgi/viewcontent.cgi?article=1014&context=orpc pg 8) masculinity-femininity = task-orientation versus person-orientation IDV (individualism-collectivism) = measures the extent to which people look out for each other as a team or look out for themselves as an individual UAI (uncertainty avoidance index) = indicates to what extent nations avoid the unknown; is not the same as risk avoidance: it deals with a society's tolerance for ambiguity. It indicates to what extent a culture programs its members to feel either uncomfortable or comfortable in unstructured situations. Unstructured situations are novel, unknown, surprising, and different from usual. Uncertainty avoiding cultures try to minimize the possibility of such situations by strict behavioural codes, laws and rules, disapproval of deviant opinions, and a belief in absolute Truth; 'there can only be one Truth and we have it' (https://scholarworks.gvsu.edu/cgi/viewcontent.cgi?article=1014&context=orpc pg 10) LTO (long-term orientation) = expresses how societies either prioritize traditions or seek for the modern in their dealings with the present and the future IVR (indulgence vs restraint) = comparison between a country's willingness to wait for long-term benefits by holding off on instant gratification, or preferences to no restraints on enjoying life at the present Millennials = also known as Generation Y or Gen Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with the generation typically being defined as people born from 1981 to 1996. Most millennials are the children of baby boomers and early Gen Xers; millennials are often the parents of Generation Alpha; described as the first global generation and the first generation that grew up in the Internet age. The generation is generally marked by elevated usage of and familiarity with the Internet, mobile devices, and social media, which is why they are sometimes termed digital natives incentive = something that encourages you to do sth gender gap = difference in opinions or attitudes between men and women concerning a variety of public and private issues, including political candidates, parties, or programmes telework = work from home, remotely frugality = prudence in avoiding waste perseverance = quality of continuing to try to achieve a particular aim in spite of difficulties indulgence = (usually disapproving) the state or act of having or doing whatever you want; the state of allowing sb to have or do whatever they want; something that you allow yourself to have even though it is not essential gratification = state of feeling pleasure when sth goes well for you or when your desires are satisfied; sth that gives you pleasure Carpe diem = Latin aphorism, usually translated "seize the day", "pluck the day [as it is ripe]", that is 'Enjoy the moment' legitimate = lawful, proper, regular, conforming to the standard type; logically admissible to lip someone | to give someone some lip = to give someone some lip means to speak to someone in a way which is rude and doesn't show respect is showing shows | describes the opinion of... You work for live a living and not live for work ]]> 20240117 10:10-11:30 2 active Political correctness works for no one By the end of this session you will have studied Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 1 Political correctness works for no one - Jonathan Kay - (rescheduled from previous lesson) 20240110 hw20240117 pix/icons8-collaboration-100_white.png Political Correctness Works For No One | Jonathan Kay | TEDxUTSC - 16 Sept 2019 Jonathan Kay is the Canadian editor for Quillette.com, a host of the Quillette and Wrongspeak podcasts, a book author and a columnist. His work has appeared recently in the National Post, Washington Post, The Atlantic, CBC.ca, Foreign Affairs and Maclean’s. His books include Among The Truthers(HarperCollins, 2011) and Legacy: How French Canadians Shaped North America (Signal, 2016). He is currently working on two book projects scheduled for publication in 2019. He tweets daily on the news at @jonkay. Jonathan Kay is the Canadian editor for Quillette.com, a host of the Quillette and Wrongspeak podcasts, a book author and a columnist. His work has appeared recently in the National Post, Washington Post, The Atlantic, CBC.ca, Foreign Affairs and Maclean’s. His books include Among The Truthers (HarperCollins, 2011) and Legacy: How French Canadians Shaped North America (Signal, 2016). He is currently working on two book projects scheduled for publication in 2019. https://www.youtube.com/watch?v=tPdMG3oFGac → watch the video → answer the questions (continue from qs 6) ]]> 1 Political correctness works for no one - Jonathan Kay 20240110 hw20240117 active wip edit_ol_qa prep_ol_qa pix/icons8-collaboration-100_white.png Do you believe political correctness really makes things better? For whom? Political Correctness Works For No One | Jonathan Kay | TEDxUTSC - 16 Sept 2019 Jonathan Kay is the Canadian editor for Quillette.com, a host of the Quillette and Wrongspeak podcasts, a book author and a columnist. His work has appeared recently in the National Post, Washington Post, The Atlantic, CBC.ca, Foreign Affairs and Maclean’s. His books include Among The Truthers(HarperCollins, 2011) and Legacy: How French Canadians Shaped North America (Signal, 2016). He is currently working on two book projects scheduled for publication in 2019. He tweets daily on the news at @jonkay. Jonathan Kay is the Canadian editor for Quillette.com, a host of the Quillette and Wrongspeak podcasts, a book author and a columnist. His work has appeared recently in the National Post, Washington Post, The Atlantic, CBC.ca, Foreign Affairs and Maclean’s. His books include Among The Truthers (HarperCollins, 2011) and Legacy: How French Canadians Shaped North America (Signal, 2016). He is currently working on two book projects scheduled for publication in 2019. https://www.youtube.com/watch?v=tPdMG3oFGac → watch the video → answer the questions ]]> political_correctness_works_for_no_one_jonathan_kay_TEDxUTSC_tPdMG3oFGac.mp4 Introduction my name is Jonathan Kaye I'm the Canadian editor for Colette comm a podcaster a book author many people in the Twitter community have described me as a professional shitty story one of the previous speakers she mentioned about her intersectional nature she talked about going to Starbucks and being the one who had the really really complicated latte I just warned you I'm the guy who goes to the gas station and gets the instant coffee in the microwave so my perspective is a little different but I do want to build bridges my subject is political correctness and I think when people look at someone like me they assume that I'm gonna start my presentation by going through a long angry list of recent episodes and controversies people who got shut up or were censored or were mobbed in some way but I don't want to recite that list of controversies because I think most people in this room already know the episodes I'm talking about they're pretty well covered in the news I also want to make sure that when people watch this video on YouTube which I hope they do in coming years they find it relevant in a way that goes past recent headlines because the problem of political correctness that I'm talking about is a problem that is ageless it's a problem that goes back in fact to ancient times since people have been using words they have been using those words to shut down people who are using words that they don't like some of the foundational and most violent disputes in Islam and Judaism and Christianity involve people trying to dictate what language other people use what languages they use for God or for prayer or for believers or for heretics and many of those discussions that were had many of those arguments and controversies essentially followed the same politically correct pattern that now dictates the arguments we have over land and hashtags and everything else that informs our arguments about this subject I also want to acknowledge the fact that political correctness is a bipartisan phenomenon we typically talk about it these days as problem on the left but you also see it on the right side of the political spectrum if you go on a right-wing Facebook group and you say something nasty about Donald Trump I can guarantee you you will see a politically correct reaction from your audience even if they don't call it political correctness I'd also like to acknowledge that even though political correctness has a negative connotation it starts out with good intentions we all want to live in a society that has less racism and less sexism and less homophobia and transphobia the problem isn't with bad intentions behind political correctness the problem is human nature human beings love power they love the power to shut up other people and they will leverage any rule any law any standard to attain that power and that's how political correctness affects our society it's not just that we can't say a limited range of things we can't resonate with other people on any subject we want to take the subject of today's event we become more passive aggressive we become more aggressive we become more passive aggressive because we are encouraged to feel more pain more emotional discomfort when other people say things that we disagree with then we become more aggressive because we weaponize that pain that we feel we mob people on social media we attack people now it used to be political correctness in the old days when I was younger when I was at college you had to use an intermediary you had to go through government or you had to go through a human rights tribunal to shut somebody down that's not the case anymore you can go directly to Facebook or to Twitter this is one of the ways that political correctness has changed you know when I was younger the dominant metaphor was big brother from Georgia where Orwell's novel 1984 Big Brother but that model doesn't exist anymore the idea of a single authoritarian power shutting people down these days people their censorship the telescreen that existed on the wall in the novel 1984 that telescreen is now in our hands that's how we censor people we don't depend on Big Brother we have become Big Brother now some people may say well that's fine you may call it Big Brother you may call it political correctness but it's about calling people out on racism and sexism online and surely that's a good thing the problem is that the people who suffer most are the smallest fish in the ocean they're the people who don't have any power they're the people who get called out the big players on the other hand someone like for instance Jordan Peterson he doesn't get called out or if he does he has the power to overcome it Jordan Peterson of course is a tenured University of Toronto professor at the school where we're having this event he says politically correct things all the time politically incorrect things all the time but he doesn't suffer much for it in fact his last book sold I think 2 million copies because he has the power to fight back political correctness targets people who can't fight back and this plays out institutionally as well I have experience in journalism on the left and on the right I worked for a progressive liberal magazine and I also worked for a conservative newspaper it was at the left-wing liberal magazine that I saw political correctness was the most acute that's because of the crowdsource nature of political correctness these days it's the people within your own networks who hurt you so if you're a conservative it actually doesn't hurt you that much if you're a conservative the people in your networks don't mind if you say politically incorrect things in fact they're cheerleading you when I worked at that conservative newspaper my most popular columns were the ones denouncing political correctness when I went to that left-wing magazine as I said despite the fact that the actual substance of what I was publishing what I was saying was progressive stuff the people I work with were terrified of saying the wrong thing that's because the people in their social networks were the enforcers of politically correct orthodoxy this is what's different from the old days in the old days you ran afoul of a central authority these days you run afoul of your friends your colleagues your relatives people who have the same opinions as you and who monitor everything you say closely some of the smartest people I worked with in my career were at that left-wing progressive magazine but they were people who were scared to say what they wanted to say because they thought that they were always one hashtag or one syllable one pronoun one mistake away from a career-ending utterance and so they kept their mouth shut whole weeks would go by when they wouldn't say anything on Twitter or Facebook or if they did they talk about their clothes or what they ate meanwhile my conservative friends are jabbering away they don't care that's why if you remember one thing from this presentation please remember this political correctness despite the fact that it's supposed to be a left-wing doctrine hurts people on the Left more than it hurts people on the right because of the crowdsourced nature of its implementation that's why I don't like to talk about scandals that you see in the news that much because the scandals don't tell the whole story you know do I think it's terrible that some conservative professor was shut down on a university campus or someone pulled a fire alarm or ben shapiro was prevented from speaking at berkeley or something like that yeah that's annoying it's not good but the real scandal isn't those isolated scandals the real scandal is everything you don't hear about because people don't speak their mind because they're scared and so no one notices because no one says anything and as I say that hurts people on the left more than hurts people on the right this very week I said I wasn't going to talk a lot about examples but something happened this very week that I thought was highly illustrative it was it involved the children's and young adult author named Ellen oh and I could not think of a more impeccably diverse multicultural ally and advocate and is known in the world of young adult fiction for her advocacy of diversity and even started an organization called we need more diverse books she went on Twitter earlier this week and started calling out peoples that people of color can be racist to which is true and we need people of color to to be more rigorous about their messaging because a lot of them are tone deaf mistake you can imagine how people responded they say tone deaf that's insulting a few hours later she gets back on Twitter and says I'm so sorry I'm so sorry I offended people by saying the word deaf and then at the end she apologizes she says thank you for pointing out my mistake and making me a better person or words to the effect by the way this is how you can always tell if you're in the midst of a politically correct cult if people end by thanking their tormentors for pointing out how horrible they are you know when when the witches thank the witch hunters that's when you know that during a cult and this is a serious problem and as I say it's limiting the range of opinions people hear and in fact it attacks the very premise of this event we're having the idea of resonance resonance works great when you're on the same wavelength with somebody when someone is on a different wavelength the concept of resonance both in physics and in society it becomes more complicated and you need a robust society a robust commitment to freedom of speech so that people who have different wavelengths can communicate with each other and don't shut each other down so what are the solutions I see three solutions oh I see more but I have a limited amount of time the first is we shouldn't be part of the problem it means if we disagree with somebody you hear something you disagree with try not to medicalize it try not to assign psychic pain or emotional discomfort to it without first saying maybe I just disagreed with that it doesn't mean I'm suffering some kind of medical reaction to it now there are some kinds of words and phrases that truly are medically painful in the way they they affect us we all know those those words and phrases I'm not gonna repeat them here in those cases it's fine to say those words hurt me because some words really do hurt I get that but in borderline cases ask yourself is the pain I'm feeling is the discomfort I'm feeling is it authentic or is it a political artifact of the environment in which we live where I am encouraged to experience different kinds of opinions different senses of humor different kinds of communication as authoring as a form of attack on me when it's not sometimes it's just at different wavelengths that happens - so ask yourself that cross examine yourself about your reaction to things the other thing is when somebody does force you to submit to political correctness try to resist but I'm not naive I know that especially for young people it's impossible sometimes sometimes to keep your job or to keep your place in school or to keep yourself you're placing a peer group it's necessary to submit to politically correct regimes but what I would ask is that if you do have to submit destroy the premise of the person who is trying to shut you up say to them look I get it I have to delete the tweet I have to apologize I have to do this I have to go to a diversity class or what not because of what I said fine you have more power than me that's why I'm doing what you want me to do not because I agree with the premise that I caused anybody psychological pain but because you have more power than me I also will tell you that if the roles are reversed in a few years and I have that power over you I will not be using that power in the same way because I want to live in a society where free speech is valued more than the feelings of people who may or may not be offended by what I have to say the third thing I would say my third solution voice your community regardless of whether or not you're offended I happen to be Jewish when I'm online and I see somebody getting called out for saying something that's allegedly anti-semitic bad joke stereotype if I don't think it's anti-semitic I will say so I will jump in and say I'm Jewish I don't find that offensive relax we've all seen Seinfeld we can tell the jokes I tried to use my moral capital as a Jew to say that something isn't anti-semitic if it's not and you can do the same thing with it whether you're gay trans black Jewish not Jewish it doesn't matter voice your community regardless of whether you're offended or not because if we leave the marketplace of ideas to people who are constantly offended and we don't speak up when we're not offending we have no one else to blame but ourselves if the marketplace of ideas is taken over by Big Brother's little minions thank you you What kind of person gets their coffee at a petrol station & warms it up in the microwave? Why does Jonathan introduce himself this way? What bridges does he want to build? [00:30-01:04] He probably does it not to offend a person who works at a petrol station and makes this coffee by saying that the drink is cold. He doesn’t want to make any fuss about it and look like he’s nitpicking < ! - - (Tatiana Bogomolova) - - > ✓ His action of getting coffee at a petrol station and warming it in the microwave may symbolize a practical, no-frills approach to life, which could be perceived as a low-context behavior. It also represents a pragmatic, down-to-earth mindset. His choice of coffee and method of preparation could align with a linear-active mindset, which values efficiency and straightforwardness. It may resonate with cultures that emphasize a focus on indulgence versus restraint, favoring simplicity over extravagance --> ]]> fastidiousness = trait of being meticulous about matters of taste or style Why is the problem of political correctness ageless? [01:31-02:01] ✓ goes back in fact to ancient times since people have been using words ✓ they have been using those words to shut down people who are using words that they don't like 〆political correctness is leveraged to silence opposing viewpoints → maintain existing power structures = arguably synonymous of high uncertainty avoidance = reminiscent of collectivism & restraint rather than more progressive, indulgence oriented individualism ✓ some of the foundational and most violent disputes in Islam and Judaism and Christianity involve people trying to dictate what language other people use what languages they use for God or for prayer or for believers or for heretics = inclination to control language and expression → reduce potential sources of conflict or confusion → high uncertainty avoidance What does he mean by political correctness being a bipartisan phenomenon? [02:21] ✓ problem is on the left but you also see it on the right side of the political spectrum → any political group can demonstrate tendencies to control language → any political group can conform to certain standards in ways that limit open discourse bipartisan /baɪˌpɑ:tɪˈzæn/ = involving two (political) parties Why aren't good intentions just not enough? [02:45] ✓ we all want to live in a society that has less racism and less sexism and less homophobia and transphobia 〆the problem is human nature → human beings love power → they love the power to shut up other people → they will leverage any rule, any law, any standard to attain that power = restraint rather than indulgence Why are we becoming more passive aggressive? [03:42] ✓ we are encouraged to feel more pain, more emotional discomfort when other people say things that we disagree with ✓ we weaponise that pain → individuals avoid direct confrontation → resort instead to passive-aggressive tactics when faced with disagreement or emotional discomfort How was political correctness in the old days, how has it changed now? [04:08-05:16] ✓ the dominant metaphor was Big Brother from George Orwell's novel 1984 Big Brother = idea of a single authoritarian power shutting people down → high uncertainty avoidance, restraint and power distance ✓ we have become Big Brother → nowadays, we can call people out on racism and sexism online = levels of indulgence and uncertainty avoidance have decreased → majority of people are not afraid to take risks and express their opinions mobbing = bullying of an individual by a group, in any context, such as a family, peer group, school, workplace, neighbourhood, community, or online. When it occurs as physical and emotional abuse in the workplace, such as "ganging up" by co-workers, subordinates or superiors, to force someone out of the workplace through rumour, innuendo, intimidation, humiliation, discrediting, and isolation, it is also referred to as malicious, non-sexual, non-racial/racial, general harassment What does Jonathan contest about political correctness? [05:20-06:08] ✓ political correctness targets people who can't fight back 〆big wigs can get away with politically incorrect contents = can afford to do so because of their reputation & their power to fight back big wig = important person Why does political correctness as a left-wing doctrine hurt actually people more on the left than on the right end of the spectrum? [06:24-07:10] ✓ politically correct behaviour is supposed to be a left-wing doctrine → care about the minorities 〆hurts people on the left more than it hurts people on the right → should be extremely careful of every single hashtag/syllable/pronoun e.g. firefighter ← fireman house-maker ← house-wife chalkboard ← blackboard Why are some people terrified of saying the wrong thing? What has changed? [07:11] ✓ people in their social networks are the enforcers of politically correct orthodoxy = different from the old days → in the old days you ran afoul of a central authority → these days you run afoul of your friends, your colleagues, your relatives = people who have the same opinions as you but who monitor everything you say closely 〆always one hashtag, or one syllable, one pronoun, one mistake away from a career-ending utterance = increased awareness and scrutiny of language → unreported cases where individuals self-censor out of fear ✓ political correctness is leveraged to silence opposing viewpoints → maintain existing power structures enforcer = one whose job it is to execute unpleasant tasks for a superior to run afoul of sth (AmEn) = to do sth that is not allowed by a law or rule or sth that people in authority disapprove of What is the real scandal about political correctness? [08:53-09:20] ✓ you don't hear everything because people don't speak their mind ✓ refrain from self-expression = fear of facing backlash → opt to remain silent = self-censorship → no one notices → limiting the range of opinions people hear to undermine = to make sth, especially sb's confidence or authority, gradually weaker or less effective; to make sth weaker at the base, for example by digging under it backlash (~ against | from) = strong negative reaction by a large number of people, for example to sth that has recently changed in society What solutions does Jonathan recommend? [11:34] [14:14] if we disagree with somebody, or you hear something you disagree with → try not to medicalize it → try not to assign psychic pain or emotional discomfort to it → voice your community [14:14] if you think it's not offending to go against the grain = to be contrary to the natural inclination or feeling of someone or something What question(s) should one ask themselves? [12:25] ✓ Is the pain or discomfort I'm feeling authentic or a political artefact of the environment in which we live, where I am encouraged to experience different kinds of opinions? What conclusions are drawn? Do you agree with them? [14:01] ✓ don't stifle free speech . if we allow the marketplace of ideas to be dominated by easily offended individuals . if we fail to defend our own viewpoints when they are not offensive → we are responsible for any consequences that arise to stifle = to prevent sth from happening; to prevent a feeling from being expressed 1 Hofstede's Six Dimensions of Organizational Culture 20240117 hw20240124 active prep_ol_qa edit_ol_qa pix/icons8-cafe-100_white.png How many questions would you need to ask to understand someone's cultural values? 3-5 questions, more? What would you ask? Hofstede's Six Dimensions of Organizational Culture https://www.youtube.com/watch?app=desktop&v=yKKruTRQ_2A Watch the video. → answer the questions ]]> hofstede_s_six_dimensions_of_organizational_culture_yKKruTRQ_2A.mp4 What is power distance? → give an example → ask a question to assess the dominant cultural dimension Named generations in the Western world (Wikipedia) Who takes decisions: the boss or the team?]]> Millennials = aka Generation Y, described as the first global generation and the first generation that grew up in the Internet age. The generation is generally marked by elevated usage of and familiarity with the Internet, mobile devices, and social media, which is why they are sometimes termed digital natives What is meant by individualism-collectivism? → give an example → ask a question to assess the dominant cultural dimension Are there individual incentives or bonuses for the whole team? Is your success also your company's success? How do you contribute to the development of your town, ecology, country?]]> incentive = something that encourages you to do sth What is meant by masculinity-femininity? → give an example → ask a question to assess the dominant cultural dimension What is the percentage of women in managerial positions? Are your products & services the same for both men and women?]]> gender gap = difference in opinions or attitudes between men and women concerning a variety of public and private issues, including political candidates, parties, or programmes Explain uncertainty avoidance → give an example → ask a question to assess the dominant cultural dimension Are you ready to take out a loan? Is management open to new technologies & telework?]]> telework = work from home, remotely What is meant by short vs long-term orientation? → give an example → ask a question to assess the dominant cultural dimension Where do you see yourself in 5-10 years? Do you choose a product rather because it is fashionable or of durable quality?]]> frugality = prudence in avoiding waste perseverance = quality of continuing to try to achieve a particular aim in spite of difficulties How do you explain indulgence vs restraint? → give an example → ask a question to assess the dominant cultural dimension Do you believe in 'Carpe Diem'? How do you retain talents? How do you achieve happiness? Can you discipline yourself?]]> indulgence = (usually disapproving) the state or act of having or doing whatever you want; the state of allowing sb to have or do whatever they want; something that you allow yourself to have even though it is not essential gratification = state of feeling pleasure when sth goes well for you or when your desires are satisfied; sth that gives you pleasure Carpe diem = Latin aphorism, usually translated "seize the day", "pluck the day [as it is ripe]", that is 'Enjoy the moment' perpetuation = act of prolonging something to undermine = to make sth, especially sb's confidence or authority, gradually weaker or less effective to reprimand = to tell sb officially that you do not approve of them or their actions construct = idea or a belief that is based on various pieces of evidence which are not always true; contrast between lived reality and the construct held in the mind attuned = familiar with sb/sth so that you can understand or recognize them or it and act in an appropriate way hangover = feeling, custom, habit, etc. that remains from the past, although it is no longer practical or suitable agreeable = pleasant and easy to like fastidiousness = trait of being meticulous about matters of taste or style mobbing = bullying of an individual by a group, in any context, such as a family, peer group, school, workplace, neighbourhood, community, or online. When it occurs as physical and emotional abuse in the workplace, such as "ganging up" by co-workers, subordinates or superiors, to force someone out of the workplace through rumour, innuendo, intimidation, humiliation, discrediting, and isolation, it is also referred to as malicious, non-sexual, non-racial/racial, general harassment enforcer = one whose job it is to execute unpleasant tasks for a superior to run afoul of sth (AmEn) = to do sth that is not allowed by a law or rule or sth that people in authority disapprove of to undermine = to make sth, especially sb's confidence or authority, gradually weaker or less effective; to make sth weaker at the base, for example by digging under it backlash (~ against | from) = strong negative reaction by a large number of people, for example to sth that has recently changed in society to go against the grain = to be contrary to the natural inclination or feeling of someone or something to stifle = to prevent sth from happening; to prevent a feeling from being expressed less fewer followers in Tweeter ]]> 20240110 10:10-11:30 2 active Political correctness By the end of this session you will have studied Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20231215 → time allowed: 60min Quarterly test (on-line version) (optional homework) → you may use this task to validate the writing part in the quarterly test if you wish smartphone or tablet device print Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 5 Strategic marketing pg 67 ex 6 writing the_business_mac_millan_advanced_students_book_pg58-69_unit5_strategic_marketing.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 1 Political correctness works for no one - Jonathan Kay 20231227 hw20240110 pix/icons8-collaboration-100_white.png Political Correctness Works For No One | Jonathan Kay | TEDxUTSC - 16 Sept 2019 Jonathan Kay is the Canadian editor for Quillette.com, a host of the Quillette and Wrongspeak podcasts, a book author and a columnist. His work has appeared recently in the National Post, Washington Post, The Atlantic, CBC.ca, Foreign Affairs and Maclean’s. His books include Among The Truthers(HarperCollins, 2011) and Legacy: How French Canadians Shaped North America (Signal, 2016). He is currently working on two book projects scheduled for publication in 2019. He tweets daily on the news at @jonkay. Jonathan Kay is the Canadian editor for Quillette.com, a host of the Quillette and Wrongspeak podcasts, a book author and a columnist. His work has appeared recently in the National Post, Washington Post, The Atlantic, CBC.ca, Foreign Affairs and Maclean’s. His books include Among The Truthers (HarperCollins, 2011) and Legacy: How French Canadians Shaped North America (Signal, 2016). He is currently working on two book projects scheduled for publication in 2019. https://www.youtube.com/watch?v=tPdMG3oFGac → watch the video → answer the questions ]]> 1 Political correctness works for no one - Jonathan Kay 20240110 hw20240117 active wip prep_ol_qa edit_ol_qa pix/icons8-collaboration-100_white.png Do you believe political correctness really makes things better? For whom? Political Correctness Works For No One | Jonathan Kay | TEDxUTSC - 16 Sept 2019 Jonathan Kay is the Canadian editor for Quillette.com, a host of the Quillette and Wrongspeak podcasts, a book author and a columnist. His work has appeared recently in the National Post, Washington Post, The Atlantic, CBC.ca, Foreign Affairs and Maclean’s. His books include Among The Truthers(HarperCollins, 2011) and Legacy: How French Canadians Shaped North America (Signal, 2016). He is currently working on two book projects scheduled for publication in 2019. He tweets daily on the news at @jonkay. Jonathan Kay is the Canadian editor for Quillette.com, a host of the Quillette and Wrongspeak podcasts, a book author and a columnist. His work has appeared recently in the National Post, Washington Post, The Atlantic, CBC.ca, Foreign Affairs and Maclean’s. His books include Among The Truthers (HarperCollins, 2011) and Legacy: How French Canadians Shaped North America (Signal, 2016). He is currently working on two book projects scheduled for publication in 2019. https://www.youtube.com/watch?v=tPdMG3oFGac → watch the video → answer the questions ]]> political_correctness_works_for_no_one_jonathan_kay_TEDxUTSC_tPdMG3oFGac.mp4 Introduction my name is Jonathan Kaye I'm the Canadian editor for Colette comm a podcaster a book author many people in the Twitter community have described me as a professional shitty story one of the previous speakers she mentioned about her intersectional nature she talked about going to Starbucks and being the one who had the really really complicated latte I just warned you I'm the guy who goes to the gas station and gets the instant coffee in the microwave so my perspective is a little different but I do want to build bridges my subject is political correctness and I think when people look at someone like me they assume that I'm gonna start my presentation by going through a long angry list of recent episodes and controversies people who got shut up or were censored or were mobbed in some way but I don't want to recite that list of controversies because I think most people in this room already know the episodes I'm talking about they're pretty well covered in the news I also want to make sure that when people watch this video on YouTube which I hope they do in coming years they find it relevant in a way that goes past recent headlines because the problem of political correctness that I'm talking about is a problem that is ageless it's a problem that goes back in fact to ancient times since people have been using words they have been using those words to shut down people who are using words that they don't like some of the foundational and most violent disputes in Islam and Judaism and Christianity involve people trying to dictate what language other people use what languages they use for God or for prayer or for believers or for heretics and many of those discussions that were had many of those arguments and controversies essentially followed the same politically correct pattern that now dictates the arguments we have over land and hashtags and everything else that informs our arguments about this subject I also want to acknowledge the fact that political correctness is a bipartisan phenomenon we typically talk about it these days as problem on the left but you also see it on the right side of the political spectrum if you go on a right-wing Facebook group and you say something nasty about Donald Trump I can guarantee you you will see a politically correct reaction from your audience even if they don't call it political correctness I'd also like to acknowledge that even though political correctness has a negative connotation it starts out with good intentions we all want to live in a society that has less racism and less sexism and less homophobia and transphobia the problem isn't with bad intentions behind political correctness the problem is human nature human beings love power they love the power to shut up other people and they will leverage any rule any law any standard to attain that power and that's how political correctness affects our society it's not just that we can't say a limited range of things we can't resonate with other people on any subject we want to take the subject of today's event we become more passive aggressive we become more aggressive we become more passive aggressive because we are encouraged to feel more pain more emotional discomfort when other people say things that we disagree with then we become more aggressive because we weaponize that pain that we feel we mob people on social media we attack people now it used to be political correctness in the old days when I was younger when I was at college you had to use an intermediary you had to go through government or you had to go through a human rights tribunal to shut somebody down that's not the case anymore you can go directly to Facebook or to Twitter this is one of the ways that political correctness has changed you know when I was younger the dominant metaphor was big brother from Georgia where Orwell's novel 1984 Big Brother but that model doesn't exist anymore the idea of a single authoritarian power shutting people down these days people their censorship the telescreen that existed on the wall in the novel 1984 that telescreen is now in our hands that's how we censor people we don't depend on Big Brother we have become Big Brother now some people may say well that's fine you may call it Big Brother you may call it political correctness but it's about calling people out on racism and sexism online and surely that's a good thing the problem is that the people who suffer most are the smallest fish in the ocean they're the people who don't have any power they're the people who get called out the big players on the other hand someone like for instance Jordan Peterson he doesn't get called out or if he does he has the power to overcome it Jordan Peterson of course is a tenured University of Toronto professor at the school where we're having this event he says politically correct things all the time politically incorrect things all the time but he doesn't suffer much for it in fact his last book sold I think 2 million copies because he has the power to fight back political correctness targets people who can't fight back and this plays out institutionally as well I have experience in journalism on the left and on the right I worked for a progressive liberal magazine and I also worked for a conservative newspaper it was at the left-wing liberal magazine that I saw political correctness was the most acute that's because of the crowdsource nature of political correctness these days it's the people within your own networks who hurt you so if you're a conservative it actually doesn't hurt you that much if you're a conservative the people in your networks don't mind if you say politically incorrect things in fact they're cheerleading you when I worked at that conservative newspaper my most popular columns were the ones denouncing political correctness when I went to that left-wing magazine as I said despite the fact that the actual substance of what I was publishing what I was saying was progressive stuff the people I work with were terrified of saying the wrong thing that's because the people in their social networks were the enforcers of politically correct orthodoxy this is what's different from the old days in the old days you ran afoul of a central authority these days you run afoul of your friends your colleagues your relatives people who have the same opinions as you and who monitor everything you say closely some of the smartest people I worked with in my career were at that left-wing progressive magazine but they were people who were scared to say what they wanted to say because they thought that they were always one hashtag or one syllable one pronoun one mistake away from a career-ending utterance and so they kept their mouth shut whole weeks would go by when they wouldn't say anything on Twitter or Facebook or if they did they talk about their clothes or what they ate meanwhile my conservative friends are jabbering away they don't care that's why if you remember one thing from this presentation please remember this political correctness despite the fact that it's supposed to be a left-wing doctrine hurts people on the Left more than it hurts people on the right because of the crowdsourced nature of its implementation that's why I don't like to talk about scandals that you see in the news that much because the scandals don't tell the whole story you know do I think it's terrible that some conservative professor was shut down on a university campus or someone pulled a fire alarm or ben shapiro was prevented from speaking at berkeley or something like that yeah that's annoying it's not good but the real scandal isn't those isolated scandals the real scandal is everything you don't hear about because people don't speak their mind because they're scared and so no one notices because no one says anything and as I say that hurts people on the left more than hurts people on the right this very week I said I wasn't going to talk a lot about examples but something happened this very week that I thought was highly illustrative it was it involved the children's and young adult author named Ellen oh and I could not think of a more impeccably diverse multicultural ally and advocate and is known in the world of young adult fiction for her advocacy of diversity and even started an organization called we need more diverse books she went on Twitter earlier this week and started calling out peoples that people of color can be racist to which is true and we need people of color to to be more rigorous about their messaging because a lot of them are tone deaf mistake you can imagine how people responded they say tone deaf that's insulting a few hours later she gets back on Twitter and says I'm so sorry I'm so sorry I offended people by saying the word deaf and then at the end she apologizes she says thank you for pointing out my mistake and making me a better person or words to the effect by the way this is how you can always tell if you're in the midst of a politically correct cult if people end by thanking their tormentors for pointing out how horrible they are you know when when the witches thank the witch hunters that's when you know that during a cult and this is a serious problem and as I say it's limiting the range of opinions people hear and in fact it attacks the very premise of this event we're having the idea of resonance resonance works great when you're on the same wavelength with somebody when someone is on a different wavelength the concept of resonance both in physics and in society it becomes more complicated and you need a robust society a robust commitment to freedom of speech so that people who have different wavelengths can communicate with each other and don't shut each other down so what are the solutions I see three solutions oh I see more but I have a limited amount of time the first is we shouldn't be part of the problem it means if we disagree with somebody you hear something you disagree with try not to medicalize it try not to assign psychic pain or emotional discomfort to it without first saying maybe I just disagreed with that it doesn't mean I'm suffering some kind of medical reaction to it now there are some kinds of words and phrases that truly are medically painful in the way they they affect us we all know those those words and phrases I'm not gonna repeat them here in those cases it's fine to say those words hurt me because some words really do hurt I get that but in borderline cases ask yourself is the pain I'm feeling is the discomfort I'm feeling is it authentic or is it a political artifact of the environment in which we live where I am encouraged to experience different kinds of opinions different senses of humor different kinds of communication as authoring as a form of attack on me when it's not sometimes it's just at different wavelengths that happens - so ask yourself that cross examine yourself about your reaction to things the other thing is when somebody does force you to submit to political correctness try to resist but I'm not naive I know that especially for young people it's impossible sometimes sometimes to keep your job or to keep your place in school or to keep yourself you're placing a peer group it's necessary to submit to politically correct regimes but what I would ask is that if you do have to submit destroy the premise of the person who is trying to shut you up say to them look I get it I have to delete the tweet I have to apologize I have to do this I have to go to a diversity class or what not because of what I said fine you have more power than me that's why I'm doing what you want me to do not because I agree with the premise that I caused anybody psychological pain but because you have more power than me I also will tell you that if the roles are reversed in a few years and I have that power over you I will not be using that power in the same way because I want to live in a society where free speech is valued more than the feelings of people who may or may not be offended by what I have to say the third thing I would say my third solution voice your community regardless of whether or not you're offended I happen to be Jewish when I'm online and I see somebody getting called out for saying something that's allegedly anti-semitic bad joke stereotype if I don't think it's anti-semitic I will say so I will jump in and say I'm Jewish I don't find that offensive relax we've all seen Seinfeld we can tell the jokes I tried to use my moral capital as a Jew to say that something isn't anti-semitic if it's not and you can do the same thing with it whether you're gay trans black Jewish not Jewish it doesn't matter voice your community regardless of whether you're offended or not because if we leave the marketplace of ideas to people who are constantly offended and we don't speak up when we're not offending we have no one else to blame but ourselves if the marketplace of ideas is taken over by Big Brother's little minions thank you you What kind of person gets their coffee at a petrol station & warms it up in the microwave? Why does Jonathan introduce himself this way? What bridges does he want to build? [00:30-01:04] He probably does it not to offend a person who works at a petrol station and makes this coffee by saying that the drink is cold. He doesn’t want to make any fuss about it and look like he’s nitpicking < ! - - (Tatiana Bogomolova) - - > ✓ His action of getting coffee at a petrol station and warming it in the microwave may symbolize a practical, no-frills approach to life, which could be perceived as a low-context behavior. It also represents a pragmatic, down-to-earth mindset. His choice of coffee and method of preparation could align with a linear-active mindset, which values efficiency and straightforwardness. It may resonate with cultures that emphasize a focus on indulgence versus restraint, favoring simplicity over extravagance --> ]]> fastidiousness = trait of being meticulous about matters of taste or style Why is the problem of political correctness ageless? [01:31-02:01] ✓ goes back in fact to ancient times since people have been using words ✓ they have been using those words to shut down people who are using words that they don't like 〆political correctness is leveraged to silence opposing viewpoints → maintain existing power structures = arguably synonymous of high uncertainty avoidance = reminiscent of collectivism & restraint rather than more progressive, indulgence oriented individualism ✓ some of the foundational and most violent disputes in Islam and Judaism and Christianity involve people trying to dictate what language other people use what languages they use for God or for prayer or for believers or for heretics = inclination to control language and expression → reduce potential sources of conflict or confusion → high uncertainty avoidance What does he mean by political correctness being a bipartisan phenomenon? [02:21] ✓ problem is on the left but you also see it on the right side of the political spectrum → any political group can demonstrate tendencies to control language → any political group can conform to certain standards in ways that limit open discourse bipartisan /baɪˌpɑ:tɪˈzæn/ = involving two (political) parties Why aren't good intentions just not enough? [02:45] ✓ we all want to live in a society that has less racism and less sexism and less homophobia and transphobia 〆the problem is human nature → human beings love power → they love the power to shut up other people → they will leverage any rule, any law, any standard to attain that power = restraint rather than indulgence Why are we becoming more passive aggressive? [03:42] ✓ we are encouraged to feel more pain, more emotional discomfort when other people say things that we disagree with ✓ we weaponise that pain → individuals avoid direct confrontation → resort instead to passive-aggressive tactics when faced with disagreement or emotional discomfort How was political correctness in the old days, how has it changed now? [04:08-05:16] ✓ the dominant metaphor was Big Brother from George Orwell's novel 1984 Big Brother = idea of a single authoritarian power shutting people down → high uncertainty avoidance, restraint and power distance ✓ we have become Big Brother → nowadays, we can call people out on racism and sexism online = levels of indulgence and uncertainty avoidance have decreased → majority of people are not afraid to take risks and express their opinions mobbing = bullying of an individual by a group, in any context, such as a family, peer group, school, workplace, neighbourhood, community, or online. When it occurs as physical and emotional abuse in the workplace, such as "ganging up" by co-workers, subordinates or superiors, to force someone out of the workplace through rumour, innuendo, intimidation, humiliation, discrediting, and isolation, it is also referred to as malicious, non-sexual, non-racial/racial, general harassment What does Jonathan contest about political correctness? [05:20-06:08] ✓ political correctness targets people who can't fight back 〆big wigs can get away with politically incorrect contents = can afford to do so because of their reputation & their power to fight back big wig = important person Why does political correctness as a left-wing doctrine hurt actually people more on the left than on the right end of the spectrum? [06:24-07:10] ✓ politically correct behaviour is supposed to be a left-wing doctrine → care about the minorities 〆hurts people on the left more than it hurts people on the right → should be extremely careful of every single hashtag/syllable/pronoun e.g. firefighter ← fireman house-maker ← house-wife chalkboard ← blackboard Why are some people terrified of saying the wrong thing? What has changed? [07:11] ✓ people in their social networks are the enforcers of politically correct orthodoxy = different from the old days → in the old days you ran afoul of a central authority → these days you run afoul of your friends, your colleagues, your relatives = people who have the same opinions as you but who monitor everything you say closely 〆always one hashtag, or one syllable, one pronoun, one mistake away from a career-ending utterance = increased awareness and scrutiny of language → unreported cases where individuals self-censor out of fear ✓ political correctness is leveraged to silence opposing viewpoints → maintain existing power structures enforcer = one whose job it is to execute unpleasant tasks for a superior to run afoul of sth (AmEn) = to do sth that is not allowed by a law or rule or sth that people in authority disapprove of What is the real scandal about political correctness? [08:53-09:20] ✓ you don't hear everything because people don't speak their mind ✓ refrain from self-expression = fear of facing backlash → opt to remain silent = self-censorship → no one notices → limiting the range of opinions people hear to undermine = to make sth, especially sb's confidence or authority, gradually weaker or less effective; to make sth weaker at the base, for example by digging under it backlash (~ against | from) = strong negative reaction by a large number of people, for example to sth that has recently changed in society What solutions does Jonathan recommend? [11:34] [14:14] if we disagree with somebody, or you hear something you disagree with → try not to medicalize it → try not to assign psychic pain or emotional discomfort to it → voice your community [14:14] if you think it's not offending to go against the grain = to be contrary to the natural inclination or feeling of someone or something What question(s) should one ask themselves? [12:25] ✓ Is the pain or discomfort I'm feeling authentic or a political artefact of the environment in which we live, where I am encouraged to experience different kinds of opinions? What conclusions are drawn? Do you agree with them? [14:01] ✓ don't stifle free speech . if we allow the marketplace of ideas to be dominated by easily offended individuals . if we fail to defend our own viewpoints when they are not offensive → we are responsible for any consequences that arise to stifle = to prevent sth from happening; to prevent a feeling from being expressed fastidiousness = trait of being meticulous about matters of taste or style mobbing = bullying of an individual by a group, in any context, such as a family, peer group, school, workplace, neighbourhood, community, or online. When it occurs as physical and emotional abuse in the workplace, such as "ganging up" by co-workers, subordinates or superiors, to force someone out of the workplace through rumour, innuendo, intimidation, humiliation, discrediting, and isolation, it is also referred to as malicious, non-sexual, non-racial/racial, general harassment enforcer = one whose job it is to execute unpleasant tasks for a superior to undermine = to make sth, especially sb's confidence or authority, gradually weaker or less effective; to make sth weaker at the base, for example by digging under it backlash (~ against | from) = strong negative reaction by a large number of people, for example to sth that has recently changed in society to go against the grain = to be contrary to the natural inclination or feeling of someone or something to stifle = to prevent sth from happening; to prevent a feeling from being expressed 20231227 10:10-11:30 2 active How language shapes identity By the end of this session you will have studied Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20231215 → time allowed: 60min Quarterly test (on-line version) (optional homework) → you may use this task to validate the writing part in the quarterly test if you wish smartphone or tablet device print Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 5 Strategic marketing pg 67 ex 6 writing the_business_mac_millan_advanced_students_book_pg58-69_unit5_strategic_marketing.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 3 Both Not Half: How language shapes identity | Jassa Ahluwalia | TEDxChandigarh 20231220 hw20231227 pix/icons8-collaboration-100_white.png Both Not Half: How language shapes identity | Jassa Ahluwalia | TEDxChandigarh Is he British? Is he a Punjabi? No, he is both. Listen to the powerful story of a man torn between two identities and how he overcame it all. Jassa Ahluwalia is an actor, writer and filmmaker. He came to prominence as loveable badboy Rocky in the hit BBC Three series ‘Some Girls’, followed by starring roles in ‘Ripper Street’ and the internationally acclaimed series ‘Peaky Blinders’. Jassa found further recognition in 2019 after his homemade comedy skits went viral on social media. His videos, in which he plays an old Punjabi uncle, were accompanied by his hashtag #BothNotHalf, the distillation of his ideas on mixed heritage experience. This led to Jassa being elected to the Equity Minority Ethnic Members Committee to help lead the fight for better representation in the performing arts. https://www.youtube.com/watch?v=SP0bAQ8J6C0 → watch the video → answer the questions]]> 3 Both Not Half: How language shapes identity | Jassa Ahluwalia | TEDxChandigarh 20231220 hw20231227 active wip edit_ol_qa prep_ol_qa pix/icons8-collaboration-100_white.png Are some minorities more likely to suffer from discrimination because of the way they speak English? Why? Both Not Half: How language shapes identity | Jassa Ahluwalia | TEDxChandigarh Is he British? Is he a Punjabi? No, he is both. Listen to the powerful story of a man torn between two identities and how he overcame it all. Jassa Ahluwalia is an actor, writer and filmmaker. He came to prominence as loveable badboy Rocky in the hit BBC Three series ‘Some Girls’, followed by starring roles in ‘Ripper Street’ and the internationally acclaimed series ‘Peaky Blinders’. Jassa found further recognition in 2019 after his homemade comedy skits went viral on social media. His videos, in which he plays an old Punjabi uncle, were accompanied by his hashtag #BothNotHalf, the distillation of his ideas on mixed heritage experience. This led to Jassa being elected to the Equity Minority Ethnic Members Committee to help lead the fight for better representation in the performing arts. https://www.youtube.com/watch?v=SP0bAQ8J6C0 → watch the video → answer the questions → recycle terminology describing political correctness, micro assaults, micro insults & micro invalidations]]> both_not_half_how_language_shapes_identity_jassa_ahluwalia_TEDxChandigarh_SP0bAQ8J6C0.mp4 How did Jassa react to the vendor's offer to buy bottled water? Why? What cultural types are demonstrated in this example? [0:30-1:35] ✓ need to conform to the British cultural etiquette ✓ show political correctness ✓ avoid potential micro-aggressions or insults → be assertive to decline the offer without causing offence → switch to Punjabi despite cultural interaction & expectations 〆show limitations and challenges of adhering to political correctness in a diverse and multicultural environment ✓ Indian culture → multi-active: emotional, people-oriented, collectivist ✓ English culture → linear-active: reserved, factual but polite, more introverted and individualist What incident made Jassa understand he had a strong Punjabi accent as a child? How did his mother behave? Why? [04:03-04:17] ✓ exclaimed with a strong Punjabi accent "Mummy, I want a banana" in the supermarket ✓ mother's response involved panicking → fear of social norms (high uncertainty avoidance) and potential reactions to her child's speech (micro aggression) = British child cannot speak with an Indian accent → perpetuation of stereotypes → denial of dual cultural identity perpetuation = act of prolonging something What incident during a maths class led to the teacher's reprimand, and why did it bother Jassa? ✓ singing inspired by his grandparents' mispronunciations (caricature of accents) = laugh at himself 〆teacher reprimanded Jassa for mocking the Indian accent = micro assault 〆dismisses cultural expression 〆undermines sense of belonging = micro invalidation 〆denies Jassa's experience and heritage = political correctness → avoid language and behaviour that may be considered disrespectful or offensive to certain groups to undermine = to make sth, especially sb's confidence or authority, gradually weaker or less effective to reprimand = to tell sb officially that you do not approve of them or their actions What book made a big impression on Jassa Ahluwalia as a teenager? Why and how? ✓ The Man Cub, by R.Kipling ✓ caught between two worlds → realizes the impact of identifying as "half Indian, half British" ✓ opens up to accusations of not being = form of micro invalidation 〆identifying as "half" → subjected to micro assaults and micro insults → doesn't fully belong to either culture How did the realization that national identities are a construct impact the speaker's sense of being? ✓ national identities are not an essential truth = a construct that you don't need → liberate from the boundaries of predefined labels, challenging societal expectations of identity → become attuned to micro assaults related to national identity = antidote to potential micro-attacks or invalidations arising from societal pressures → promote inclusiveness by discouraging micro-aggressions construct = idea or a belief that is based on various pieces of evidence which are not always true; contrast between lived reality and the construct held in the mind attuned = familiar with sb/sth so that you can understand or recognize them or it and act in an appropriate way Why does he find the term “mixed race” problematic? What alternative term does he prefer? = “linguistic hangover” of scientific racism → fear of race mixing ✓ “mixed heritage” = more inclusive and nuanced ✓ embraces and recognises complexity of one's cultural background ✓ emphasises richness of diverse cultural influences that contribute to a person’s identity hangover = feeling, custom, habit, etc. that remains from the past, although it is no longer practical or suitable What does the idea BothNotHalf mean? ✓ embodies non-binary approach to life → rejects easy distinctions and historical prejudices → people, regardless of their background, ethnicity, nationality, gender, sexuality, social class, are whole entities → different aspects cannot be separated ✓ challenges power structures and labels that promote separation and control ✓ encourages to move beyond oversimplified categories = a call to reshape our minds and embrace the richness of diversity Why do power structures love labels? ✓ power structures use labels because they promote division and control ✓ labels simplify complex identities into convenient categories → produces a sense of "us" and "them" that encourages further stereotyping 〆allows control through divide-and-rule tactics 〆in cultures with a high level of power distance power structures use labels → to silence opposing viewpoints → to preserve the existing system What could help us change our view on the idea of national identity? [16:14-16:52] In what ways does he suggest individuals can take back control and power from divisive language and labels? ✓ regain control and power over divisive language and labels ✓ recognize the language of division ✓ rewrite into a language of inclusion → force the world to spot all the differences and diversities = be open to experience ✓ being conscientious, agreeable = support eagerness to avoid uncertainty ✓ restructuring of thinking habits “none of us is half anything; all of us are both something” = emphasises richness and uniqueness of different components, experiences and identities agreeable = pleasant and easy to like 1 Political correctness works for no one - Jonathan Kay 20231227 hw20240110 active wip prep_ol_qa edit_ol_qa pix/icons8-collaboration-100_white.png Do you believe political correctness really makes things better? For whom? Political Correctness Works For No One | Jonathan Kay | TEDxUTSC - 16 Sept 2019 Jonathan Kay is the Canadian editor for Quillette.com, a host of the Quillette and Wrongspeak podcasts, a book author and a columnist. His work has appeared recently in the National Post, Washington Post, The Atlantic, CBC.ca, Foreign Affairs and Maclean’s. His books include Among The Truthers(HarperCollins, 2011) and Legacy: How French Canadians Shaped North America (Signal, 2016). He is currently working on two book projects scheduled for publication in 2019. He tweets daily on the news at @jonkay. Jonathan Kay is the Canadian editor for Quillette.com, a host of the Quillette and Wrongspeak podcasts, a book author and a columnist. His work has appeared recently in the National Post, Washington Post, The Atlantic, CBC.ca, Foreign Affairs and Maclean’s. His books include Among The Truthers (HarperCollins, 2011) and Legacy: How French Canadians Shaped North America (Signal, 2016). He is currently working on two book projects scheduled for publication in 2019. https://www.youtube.com/watch?v=tPdMG3oFGac → watch the video → answer the questions ]]> political_correctness_works_for_no_one_jonathan_kay_TEDxUTSC_tPdMG3oFGac.mp4 Introduction my name is Jonathan Kaye I'm the Canadian editor for Colette comm a podcaster a book author many people in the Twitter community have described me as a professional shitty story one of the previous speakers she mentioned about her intersectional nature she talked about going to Starbucks and being the one who had the really really complicated latte I just warned you I'm the guy who goes to the gas station and gets the instant coffee in the microwave so my perspective is a little different but I do want to build bridges my subject is political correctness and I think when people look at someone like me they assume that I'm gonna start my presentation by going through a long angry list of recent episodes and controversies people who got shut up or were censored or were mobbed in some way but I don't want to recite that list of controversies because I think most people in this room already know the episodes I'm talking about they're pretty well covered in the news I also want to make sure that when people watch this video on YouTube which I hope they do in coming years they find it relevant in a way that goes past recent headlines because the problem of political correctness that I'm talking about is a problem that is ageless it's a problem that goes back in fact to ancient times since people have been using words they have been using those words to shut down people who are using words that they don't like some of the foundational and most violent disputes in Islam and Judaism and Christianity involve people trying to dictate what language other people use what languages they use for God or for prayer or for believers or for heretics and many of those discussions that were had many of those arguments and controversies essentially followed the same politically correct pattern that now dictates the arguments we have over land and hashtags and everything else that informs our arguments about this subject I also want to acknowledge the fact that political correctness is a bipartisan phenomenon we typically talk about it these days as problem on the left but you also see it on the right side of the political spectrum if you go on a right-wing Facebook group and you say something nasty about Donald Trump I can guarantee you you will see a politically correct reaction from your audience even if they don't call it political correctness I'd also like to acknowledge that even though political correctness has a negative connotation it starts out with good intentions we all want to live in a society that has less racism and less sexism and less homophobia and transphobia the problem isn't with bad intentions behind political correctness the problem is human nature human beings love power they love the power to shut up other people and they will leverage any rule any law any standard to attain that power and that's how political correctness affects our society it's not just that we can't say a limited range of things we can't resonate with other people on any subject we want to take the subject of today's event we become more passive aggressive we become more aggressive we become more passive aggressive because we are encouraged to feel more pain more emotional discomfort when other people say things that we disagree with then we become more aggressive because we weaponize that pain that we feel we mob people on social media we attack people now it used to be political correctness in the old days when I was younger when I was at college you had to use an intermediary you had to go through government or you had to go through a human rights tribunal to shut somebody down that's not the case anymore you can go directly to Facebook or to Twitter this is one of the ways that political correctness has changed you know when I was younger the dominant metaphor was big brother from Georgia where Orwell's novel 1984 Big Brother but that model doesn't exist anymore the idea of a single authoritarian power shutting people down these days people their censorship the telescreen that existed on the wall in the novel 1984 that telescreen is now in our hands that's how we censor people we don't depend on Big Brother we have become Big Brother now some people may say well that's fine you may call it Big Brother you may call it political correctness but it's about calling people out on racism and sexism online and surely that's a good thing the problem is that the people who suffer most are the smallest fish in the ocean they're the people who don't have any power they're the people who get called out the big players on the other hand someone like for instance Jordan Peterson he doesn't get called out or if he does he has the power to overcome it Jordan Peterson of course is a tenured University of Toronto professor at the school where we're having this event he says politically correct things all the time politically incorrect things all the time but he doesn't suffer much for it in fact his last book sold I think 2 million copies because he has the power to fight back political correctness targets people who can't fight back and this plays out institutionally as well I have experience in journalism on the left and on the right I worked for a progressive liberal magazine and I also worked for a conservative newspaper it was at the left-wing liberal magazine that I saw political correctness was the most acute that's because of the crowdsource nature of political correctness these days it's the people within your own networks who hurt you so if you're a conservative it actually doesn't hurt you that much if you're a conservative the people in your networks don't mind if you say politically incorrect things in fact they're cheerleading you when I worked at that conservative newspaper my most popular columns were the ones denouncing political correctness when I went to that left-wing magazine as I said despite the fact that the actual substance of what I was publishing what I was saying was progressive stuff the people I work with were terrified of saying the wrong thing that's because the people in their social networks were the enforcers of politically correct orthodoxy this is what's different from the old days in the old days you ran afoul of a central authority these days you run afoul of your friends your colleagues your relatives people who have the same opinions as you and who monitor everything you say closely some of the smartest people I worked with in my career were at that left-wing progressive magazine but they were people who were scared to say what they wanted to say because they thought that they were always one hashtag or one syllable one pronoun one mistake away from a career-ending utterance and so they kept their mouth shut whole weeks would go by when they wouldn't say anything on Twitter or Facebook or if they did they talk about their clothes or what they ate meanwhile my conservative friends are jabbering away they don't care that's why if you remember one thing from this presentation please remember this political correctness despite the fact that it's supposed to be a left-wing doctrine hurts people on the Left more than it hurts people on the right because of the crowdsourced nature of its implementation that's why I don't like to talk about scandals that you see in the news that much because the scandals don't tell the whole story you know do I think it's terrible that some conservative professor was shut down on a university campus or someone pulled a fire alarm or ben shapiro was prevented from speaking at berkeley or something like that yeah that's annoying it's not good but the real scandal isn't those isolated scandals the real scandal is everything you don't hear about because people don't speak their mind because they're scared and so no one notices because no one says anything and as I say that hurts people on the left more than hurts people on the right this very week I said I wasn't going to talk a lot about examples but something happened this very week that I thought was highly illustrative it was it involved the children's and young adult author named Ellen oh and I could not think of a more impeccably diverse multicultural ally and advocate and is known in the world of young adult fiction for her advocacy of diversity and even started an organization called we need more diverse books she went on Twitter earlier this week and started calling out peoples that people of color can be racist to which is true and we need people of color to to be more rigorous about their messaging because a lot of them are tone deaf mistake you can imagine how people responded they say tone deaf that's insulting a few hours later she gets back on Twitter and says I'm so sorry I'm so sorry I offended people by saying the word deaf and then at the end she apologizes she says thank you for pointing out my mistake and making me a better person or words to the effect by the way this is how you can always tell if you're in the midst of a politically correct cult if people end by thanking their tormentors for pointing out how horrible they are you know when when the witches thank the witch hunters that's when you know that during a cult and this is a serious problem and as I say it's limiting the range of opinions people hear and in fact it attacks the very premise of this event we're having the idea of resonance resonance works great when you're on the same wavelength with somebody when someone is on a different wavelength the concept of resonance both in physics and in society it becomes more complicated and you need a robust society a robust commitment to freedom of speech so that people who have different wavelengths can communicate with each other and don't shut each other down so what are the solutions I see three solutions oh I see more but I have a limited amount of time the first is we shouldn't be part of the problem it means if we disagree with somebody you hear something you disagree with try not to medicalize it try not to assign psychic pain or emotional discomfort to it without first saying maybe I just disagreed with that it doesn't mean I'm suffering some kind of medical reaction to it now there are some kinds of words and phrases that truly are medically painful in the way they they affect us we all know those those words and phrases I'm not gonna repeat them here in those cases it's fine to say those words hurt me because some words really do hurt I get that but in borderline cases ask yourself is the pain I'm feeling is the discomfort I'm feeling is it authentic or is it a political artifact of the environment in which we live where I am encouraged to experience different kinds of opinions different senses of humor different kinds of communication as authoring as a form of attack on me when it's not sometimes it's just at different wavelengths that happens - so ask yourself that cross examine yourself about your reaction to things the other thing is when somebody does force you to submit to political correctness try to resist but I'm not naive I know that especially for young people it's impossible sometimes sometimes to keep your job or to keep your place in school or to keep yourself you're placing a peer group it's necessary to submit to politically correct regimes but what I would ask is that if you do have to submit destroy the premise of the person who is trying to shut you up say to them look I get it I have to delete the tweet I have to apologize I have to do this I have to go to a diversity class or what not because of what I said fine you have more power than me that's why I'm doing what you want me to do not because I agree with the premise that I caused anybody psychological pain but because you have more power than me I also will tell you that if the roles are reversed in a few years and I have that power over you I will not be using that power in the same way because I want to live in a society where free speech is valued more than the feelings of people who may or may not be offended by what I have to say the third thing I would say my third solution voice your community regardless of whether or not you're offended I happen to be Jewish when I'm online and I see somebody getting called out for saying something that's allegedly anti-semitic bad joke stereotype if I don't think it's anti-semitic I will say so I will jump in and say I'm Jewish I don't find that offensive relax we've all seen Seinfeld we can tell the jokes I tried to use my moral capital as a Jew to say that something isn't anti-semitic if it's not and you can do the same thing with it whether you're gay trans black Jewish not Jewish it doesn't matter voice your community regardless of whether you're offended or not because if we leave the marketplace of ideas to people who are constantly offended and we don't speak up when we're not offending we have no one else to blame but ourselves if the marketplace of ideas is taken over by Big Brother's little minions thank you you What kind of person gets their coffee at a petrol station & warms it up in the microwave? Why does Jonathan introduce himself this way? [00:30] He probably does it not to offend a person who works at a petrol station and makes this coffee by saying that the drink is cold. He doesn’t want to make any fuss about it and look like he’s nitpicking < ! - - (Tatiana Bogomolova) - - > ✓ His action of getting coffee at a petrol station and warming it in the microwave may symbolize a practical, no-frills approach to life, which could be perceived as a low-context behavior. It also represents a pragmatic, down-to-earth mindset. His choice of coffee and method of preparation could align with a linear-active mindset, which values efficiency and straightforwardness. It may resonate with cultures that emphasize a focus on indulgence versus restraint, favoring simplicity over extravagance --> ]]> fastidiousness = trait of being meticulous about matters of taste or style Why is the problem of political correctness ageless? [01:35] ✓ goes back in fact to ancient times since people have been using words ✓ they have been using those words to shut down people who are using words that they don't like ✓ some of the foundational and most violent disputes in Islam and Judaism and Christianity involve people trying to dictate what language other people use what languages they use for God or for prayer or for believers or for heretics What does he mean by political correctness being a bipartisan phenomenon? [02:21] ✓ problem is on the left but you also see it on the right side of the political spectrum → any political group can demonstrate tendencies to control language → any political group can conform to certain standards in ways that limit open discourse bipartisan /baɪˌpɑ:tɪˈzæn/ = involving two (political) parties Why aren't good intentions just not enough? [02:45] ✓ we all want to live in a society that has less racism and less sexism and less homophobia and transphobia ✓ the problem is human nature ✓ human beings love power ✓ they love the power to shut up other people ✓ they will leverage any rule any law any standard to attain that power Why are we becoming more passive aggressive? [03:42] ✓ we are encouraged to feel more pain, more emotional discomfort when other people say things that we disagree with ✓ we weaponise that pain How was political correctness in the old days, how has it changed now? ✓ the dominant metaphor was big brother from Georgia where Orwell's novel 1984 Big Brother = the idea of a single authoritarian power shutting people down ✓ we have become Big Brother → nowadays, we can call people out on racism and sexism online mobbing = bullying of an individual by a group, in any context, such as a family, peer group, school, workplace, neighbourhood, community, or online. When it occurs as physical and emotional abuse in the workplace, such as "ganging up" by co-workers, subordinates or superiors, to force someone out of the workplace through rumour, innuendo, intimidation, humiliation, discrediting, and isolation, it is also referred to as malicious, non-sexual, non-racial/racial, general harassment What does Jonathan contest about political correctness? ✓ political correctness targets people who can't fight back Why are some people terrified of saying the wrong thing? What has changed? ✓ people in their social networks are the enforcers of politically correct orthodoxy = different from the old days → in the old days you ran afoul of a central authority → these days you run afoul of your friends, your colleagues, your relatives = people who have the same opinions as you but who monitor everything you say closely 〆always one hashtag, or one syllable, one pronoun, one mistake away from a career-ending utterance = increased awareness and scrutiny of language → unreported cases where individuals self-censor out of fear enforcer = one whose job it is to execute unpleasant tasks for a superior Why does political correctness as a left-wing doctrine hurt actually people more on the left than on the right end of the spectrum? ✓ despite the fact that it's supposed to be a left-wing doctrine hurts people on the Left more than it hurts people on the right because of the crowdsourced nature of its implementation What is the real scandal about political correctness? ✓ you don't hear everything because people don't speak their mind ✓ refrain from self-expression = fear of facing backlash → opt to remain silent = self-censorship → no one notices → limiting the range of opinions people hear to undermine = to make sth, especially sb's confidence or authority, gradually weaker or less effective; to make sth weaker at the base, for example by digging under it backlash (~ against | from) = strong negative reaction by a large number of people, for example to sth that has recently changed in society What solutions does Jonathan recommend? if we disagree with somebody, or you hear something you disagree with → try not to medicalize it → try not to assign psychic pain or emotional discomfort to it to go against the grain = to be contrary to the natural inclination or feeling of someone or something What question(s) should one ask themselves? ✓ Is the pain or discomfort I'm feeling authentic or a political artefact of the environment in which we live, where I am encouraged to experience different kinds of opinions? What conclusions are drawn? Do you agree with them? ✓ don't stifle free speech to stifle = to prevent sth from happening; to prevent a feeling from being expressed perpetuation = act of prolonging something to undermine = to make sth, especially sb's confidence or authority, gradually weaker or less effective to reprimand = to tell sb officially that you do not approve of them or their actions construct = idea or a belief that is based on various pieces of evidence which are not always true; contrast between lived reality and the construct held in the mind attuned = familiar with sb/sth so that you can understand or recognize them or it and act in an appropriate way hangover = feeling, custom, habit, etc. that remains from the past, although it is no longer practical or suitable agreeable = pleasant and easy to like fastidiousness = trait of being meticulous about matters of taste or style mobbing = bullying of an individual by a group, in any context, such as a family, peer group, school, workplace, neighbourhood, community, or online. When it occurs as physical and emotional abuse in the workplace, such as "ganging up" by co-workers, subordinates or superiors, to force someone out of the workplace through rumour, innuendo, intimidation, humiliation, discrediting, and isolation, it is also referred to as malicious, non-sexual, non-racial/racial, general harassment enforcer = one whose job it is to execute unpleasant tasks for a superior to undermine = to make sth, especially sb's confidence or authority, gradually weaker or less effective; to make sth weaker at the base, for example by digging under it backlash (~ against | from) = strong negative reaction by a large number of people, for example to sth that has recently changed in society to go against the grain = to be contrary to the natural inclination or feeling of someone or something to stifle = to prevent sth from happening; to prevent a feeling from being expressed 20231220 10:10-11:30 2 active Political correctness across cultures By the end of this session you will have studied Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20231215 → time allowed: 60min Quarterly test (on-line version) (optional homework) → you may use this task to validate the writing part in the quarterly test if you wish smartphone or tablet device print Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 5 Strategic marketing pg 67 ex 6 writing the_business_mac_millan_advanced_students_book_pg58-69_unit5_strategic_marketing.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 1 Native speakers' dialect 20231206 hw20231213 pix/icons8-collaboration-100_white.png British 🇬🇧or Indian 🇮🇳accent? | iRabbit #4 Moontajska Productions https://www.youtube.com/watch?v=OwRvUCi2s1U → watch the video → imagine what viewers may write in the comments → read sample comments → answer the questions]]> Quarterly test (logs) active quarterly_test_logs test_log_NataliyaFilatova_20231215_1258_quarterly_test_kasperskygroup204_20231213.xml test_log_KirillGonkov_20240105_1949_quarterly_test_kasperskygroup204_20231213.xml test_log_PavelKaptur_20240108_2105_quarterly_test_kasperskygroup204_20231213.xml test_log_EkaterinaParfentyev_20240110_0011_quarterly_test_kasperskygroup204_20231213.xml 1 Native speakers' dialect 20231206 hw20231213 active wip edit_ol_qa prep_ol_qa pix/icons8-collaboration-100_white.png Can a language be taught without being occasionally politically incorrect? ✓ if native speakers are considered politically neutral in their environment... = reminiscent of a dialect → make sure your register matches the cultural context video British 🇬🇧or Indian 🇮🇳accent? | iRabbit #4 Moontajska Productions https://www.youtube.com/watch?v=OwRvUCi2s1U → watch the video → imagine what viewers may write in the comments → read sample comments → answer the questions]]> british_accent_or_indian_iRabbit_nr4_OwRvUCi2s1U.mp4 What is the Englishman accused of? [01:42] The damn thing doesn't seem to work I'm speaking the Queen's English Don't need your damn course Don't you bloody hell... It's a bloody umbrella 〆wrong behaviour Indian accent nano-supremacy micro-racism The fool doth think he is wise, but the wise man knows himself to be a fool... Did you Shakespeare me? ]]> damn = swear word that people use to show that they are annoyed, disappointed, etc bloody = swear word that many people find offensive that is used to emphasize a comment or an angry statement Why do you think Maria has a Soviet Union like accent? [02:15] ✓ caricature of threatening, totalitarian regime "I beg your pardon?" Why does the Englishman ask if Maria is from another planet? [02:23] ]]> ✓ he is not sure he has understood her well & pretends to be very surprised by what she is suggesting ✓ she explains they don't tolerate any racist, sexist, homophobic, white supremacist, neocolonial insinuations on their platform → he thinks this is excessive because he probably doesn't consider himself using such language = fish can't see water Do you think British English will become a dialect one day? Why / why not? ✓ it may have already... ✓ more non native people speak English than natives → approximately 7.8 billion inhabitants ✓ 1.35 billion speak English ~ 360 million people speak English as a first language ! most common first language is Chinese, then Spanish (English = 3rd) ✓ English is by far the most commonly studied Should RP (received pronunciation, aka BBC English) still be the kind of language taught? The truth is this is now reality. I was teaching in a class in a British University (can't name it here, or I will get sued!). It was a post-graduate class, and almost all the students were international, including Chinese, Indians, many East Europeans, Italians, French, German etc. There were just a couple of English students in the class. Every class had a case or exercise, so there was lots of group discussion in the class. Most of the time, students spoke with their respective accents in the class, but everybody understood each other all the time. And then one day, one of the few English students (who were mostly silent) spoke and made his point. Suddenly there was a stunned silence in the class! And I quickly realized this was because not one of the students understood a word of what he spoke (except for the couple of other English students!). This student was from Liverpool. Then one of the international students politely requested him to repeat what he said. Again, none of the students understood him. Then he repeated himself a third time. And then out of sheer frustration, he just said 'oh well, forget it', and gave up! But by then I had picked up what he said, and interpreted what he said for the rest of the class. That scene was remarkable for me. This was a British University sitting in the heart of London, offering a British PG degree. And yet, all the international students could converse and understand each other perfectly in English, except when the actual native English student spoke! That to me suggested English had now truly become an international language, and was no more owned by England! (although England will always get full credit for having created the language). @stephenmani8495 https://www.youtube.com/watch?v=OwRvUCi2s1U ]]> RP (received pronunciation) = approved pronunciation of British English; originally based on the King's English as spoken at public schools and at Oxford and Cambridge Universities (and widely accepted elsewhere in Britain); until recently it was the pronunciation of English used in British broadcasting to converse = to have a conversation with sb stunned silence = silence resulting from such surprise or shock that nobody can think clearly or speak 2 It's all Greek to me 20231204 hw20231207 active wip edit_ol_qa prep_ol_qa pix/icons8-collaboration-100_white.png Is it all right to lose face in your culture, or will you pretend you know something at any cost rather than admit you don't? Is it considered normal behaviour in a collective environment to lie? video It's All Greek To Me | A Bit Of Fry &Laurie | BBC Comedy Greats A Bit of Fry & Laurie is a British sketch comedy television series written by and starring former Cambridge Footlights members Stephen Fry and Hugh Laurie, broadcast on both BBC1 and BBC2 between 1989 and 1995. It ran for four series with 26 episodes, including a 36-minute pilot episode in 1987. As in The Two Ronnies, elaborate wordplay and innuendo were staples. It frequently broke the fourth wall; characters would revert to their real-life actors mid-sketch, or the camera would often pan off set into the studio. The show was punctuated with non sequitur vox pops in a similar style to those of Monty Python's Flying Circus, often making irrelevant statements and wordplay. Laurie was also seen playing piano and other instruments and singing comical numbers https://www.youtube.com/watch?v=PqZZKwCPCj8 → watch the video → answer the questions.]]> This Octopus, what was it called? The Greek waiter: Where was it caught? What a question! In the sea. Hugh Laurie: Yeah... so, that should be OK, Gordon...]]> it_s_all_greek_to_me_a_bit_of_fry_and_laurie_BBC_comedy_greats_PqZZKwCPCj8.mp4 Why does the scene take place in a Greek restaurant (and not Indian for instance)? ✓ pun on words It's all Greek to me = way of saying that you do not understand something that is said or written but Hugh Laurie pretends to understand Greek well... That's a typical Londoner's reaction (...) You don't understand the Greek does things at his own tempo. You know, natural rhythms & cycles deep within them. The Yorkshireman in me respects that [00:06-00:13] Why does Hugh Laurie pretend he understands Greek culture? ]]> ✓ wants to show off how well-educated he is ✓ cultural awareness is well-thought of (= long-term orientation, uncertainty avoidance...) It's a bit forward, isn't? All that 'My lovely friends' don't (you think)? Hugh Laurie Ah well, you see, Gordon, he (the Greek waiter) spotted a kindred spirit (in me). [01:22-01:27] Why does Hugh Laurie carry on pretending he & the waiter share some same cultural values?]]> treated with respect - not the average walk-in, quick turn-over merchants [01:34] ]]> kindred spirit = person with similar ideas, opinions, etc Ah, I've had enough, Gordon. I'm gonna have an honest British kebab! [03:58] Why is this last reply amusing?]]> ✓ a kebab is by no means more British than a Greek meal = contradictory behaviour to long-term orientation & uncertainty avoidance observed earlier Can you think of any reasons why this comedy could be considered as not politically correct by today's standards? Why has it - or hasn't it - crossed the border? 〆stereotypical portrait of Greek waiters 〆British condescending approach ✓ collective tolerance towards witty, established comedians? ✓ British laughing at themselves = self-deprecating sense of humour (...) self-deprecating = done in a way that makes your own achievements or abilities seem unimportant; ~ humour can be used as a way to make complaints, express modesty, invoke optimal reactions. It may also be used as a way for individuals to appear more likeable and agreeable 3 Both Not Half: How language shapes identity | Jassa Ahluwalia | TEDxChandigarh 20231220 hw20231227 active wip prep_ol_qa edit_ol_qa pix/icons8-collaboration-100_white.png Are some minorities more likely to suffer from discrimination because of the way they speak English? Why? Both Not Half: How language shapes identity | Jassa Ahluwalia | TEDxChandigarh Is he British? Is he a Punjabi? No, he is both. Listen to the powerful story of a man torn between two identities and how he overcame it all. Jassa Ahluwalia is an actor, writer and filmmaker. He came to prominence as loveable badboy Rocky in the hit BBC Three series ‘Some Girls’, followed by starring roles in ‘Ripper Street’ and the internationally acclaimed series ‘Peaky Blinders’. Jassa found further recognition in 2019 after his homemade comedy skits went viral on social media. His videos, in which he plays an old Punjabi uncle, were accompanied by his hashtag #BothNotHalf, the distillation of his ideas on mixed heritage experience. This led to Jassa being elected to the Equity Minority Ethnic Members Committee to help lead the fight for better representation in the performing arts. https://www.youtube.com/watch?v=SP0bAQ8J6C0 → watch the video → answer the questions → recycle terminology describing political correctness, micro assaults, micro insults & micro invalidations]]> both_not_half_how_language_shapes_identity_jassa_ahluwalia_TEDxChandigarh_SP0bAQ8J6C0.mp4 How did Jassa react to the vendor's offer to buy bottled water? Why? What cultural types are demonstrated in this example? [0:30-1:35] ✓ need to conform to the British cultural etiquette ✓ show political correctness ✓ avoid potential micro-aggressions or insults → be assertive to decline the offer without causing offence → switch to Punjabi despite cultural interaction & expectations 〆show limitations and challenges of adhering to political correctness in a diverse and multicultural environment ✓ Indian culture → multi-active: emotional, people-oriented, collectivist ✓ English culture → linear-active: reserved, factual but polite, more introverted and individualist What incident made Jassa understand he had a strong Punjabi accent as a child? How did his mother behave? Why? [04:03-04:17] ✓ exclaimed with a strong Punjabi accent "Mummy, I want a banana" in the supermarket ✓ mother's response involved panicking → fear of social norms (high uncertainty avoidance) and potential reactions to her child's speech (micro aggression) = British child cannot speak with an Indian accent → perpetuation of stereotypes → denial of dual cultural identity perpetuation = act of prolonging something What incident during a maths class led to the teacher's reprimand, and why did it bother Jassa? ✓ singing inspired by his grandparents' mispronunciations (caricature of accents) = laugh at himself 〆teacher reprimanded Jassa for mocking the Indian accent = micro assault 〆dismisses cultural expression 〆undermines sense of belonging = micro invalidation 〆denies Jassa's experience and heritage = political correctness → avoid language and behaviour that may be considered disrespectful or offensive to certain groups to undermine = to make sth, especially sb's confidence or authority, gradually weaker or less effective to reprimand = to tell sb officially that you do not approve of them or their actions What book made a big impression on Jassa Ahluwalia as a teenager? Why and how? ✓ The Man Cub, by R.Kipling ✓ caught between two worlds → realizes the impact of identifying as "half Indian, half British" ✓ opens up to accusations of not being = form of micro invalidation 〆identifying as "half" → subjected to micro assaults and micro insults → doesn't fully belong to either culture How did the realization that national identities are a construct impact the speaker's sense of being? ✓ national identities are not an essential truth = a construct that you don't need → liberate from the boundaries of predefined labels, challenging societal expectations of identity → become attuned to micro assaults related to national identity = antidote to potential micro-attacks or invalidations arising from societal pressures → promote inclusiveness by discouraging micro-aggressions construct = idea or a belief that is based on various pieces of evidence which are not always true; contrast between lived reality and the construct held in the mind attuned = familiar with sb/sth so that you can understand or recognize them or it and act in an appropriate way Why does he find the term “mixed race” problematic? What alternative term does he prefer? = “linguistic hangover” of scientific racism → fear of race mixing ✓ “mixed heritage” = more inclusive and nuanced ✓ embraces and recognises complexity of one's cultural background ✓ emphasises richness of diverse cultural influences that contribute to a person’s identity hangover = feeling, custom, habit, etc. that remains from the past, although it is no longer practical or suitable What does the idea BothNotHalf mean? ✓ embodies non-binary approach to life → rejects easy distinctions and historical prejudices → people, regardless of their background, ethnicity, nationality, gender, sexuality, social class, are whole entities → different aspects cannot be separated ✓ challenges power structures and labels that promote separation and control ✓ encourages to move beyond oversimplified categories = a call to reshape our minds and embrace the richness of diversity Why do power structures love labels? ✓ power structures use labels because they promote division and control ✓ labels simplify complex identities into convenient categories → produces a sense of "us" and "them" that encourages further stereotyping 〆allows control through divide-and-rule tactics 〆in cultures with a high level of power distance power structures use labels → to silence opposing viewpoints → to preserve the existing system What could help us change our view on the idea of national identity? [16:14-16:52] In what ways does he suggest individuals can take back control and power from divisive language and labels? ✓ regain control and power over divisive language and labels ✓ recognize the language of division ✓ rewrite into a language of inclusion → force the world to spot all the differences and diversities = be open to experience ✓ being conscientious, agreeable = support eagerness to avoid uncertainty ✓ restructuring of thinking habits “none of us is half anything; all of us are both something” = emphasises richness and uniqueness of different components, experiences and identities agreeable = pleasant and easy to like political correctness = (sometimes disapproving) the principle of avoiding language and behaviour that may offend particular groups of people politically correct = term used to describe language, policies, or measures that are intended to avoid offence or disadvantage to members of particular groups in society. Since the late 1980s, the term has been used to describe a preference for inclusive language and avoidance of language or behaviour that can be seen as excluding, marginalizing, or insulting to groups of people disadvantaged or discriminated against, particularly groups defined by ethnicity, sex, gender, or sexual orientation. In public discourse and the media, the term is generally used as a pejorative with an implication that these policies are excessive or unwarranted damn = swear word that people use to show that they are annoyed, disappointed, etc bloody = swear word that many people find offensive that is used to emphasize a comment or an angry statement stunned silence = silence resulting from such surprise or shock that nobody can think clearly or speak RP (received pronunciation) = approved pronunciation of British English; originally based on the King's English as spoken at public schools and at Oxford and Cambridge Universities (and widely accepted elsewhere in Britain); until recently it was the pronunciation of English used in British broadcasting to converse = to have a conversation with sb stunned silence = silence resulting from such surprise or shock that nobody can think clearly or speak fourth wall (the ~) = performance convention in which an invisible, imaginary wall separates actors from the audience. While the audience can see through this "wall", the convention assumes the actors act as if they cannot. From the 16th century onward, the rise of illusionism in staging practices, which culminated in the realism and naturalism of the theatre of the 19th century, led to the development of the fourth wall concept. innuendo = indirect remark about sb/sth, usually suggesting sth bad or rude non sequitur = statement that does not seem to follow what has just been said in any natural or logical way vox pops (vox populi) = belief or sentiment shared by most people; the voice of the people It's all Greek to me = way of saying that you do not understand something that is said or written kindred spirit = person with similar ideas, opinions, etc self-deprecating = done in a way that makes your own achievements or abilities seem unimportant; ~ humour can be used as a way to make complaints, express modesty, invoke optimal reactions. It may also be used as a way for individuals to appear more likeable and agreeable LGBTQ+ = lesbian, gay, bisexual, transgender, and questioning (or queer) - In use since the late 1980s, the initialism, as well as some of its common variants, functions as an umbrella term for marginalized sexualities and gender identities 20231213 10:10-11:30 2 lc By the end of this session you will have studied Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20231215 → time allowed: 60min Quarterly test (on-line version) (optional homework) → you may use this task to validate the writing part in the quarterly test if you wish smartphone or tablet device print Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 5 Strategic marketing pg 67 ex 6 writing the_business_mac_millan_advanced_students_book_pg58-69_unit5_strategic_marketing.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 1 Native speakers' dialect 20231206 hw20231213 pix/icons8-collaboration-100_white.png British 🇬🇧or Indian 🇮🇳accent? | iRabbit #4 Moontajska Productions https://www.youtube.com/watch?v=OwRvUCi2s1U → watch the video → imagine what viewers may write in the comments → read sample comments → answer the questions]]> 20231206 10:10-11:30 2 active Making text more dynamic By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 5 Strategic marketing pg 65 ex 9 vocab pg 66 ex 3 style the_business_mac_millan_advanced_students_book_pg58-69_unit5_strategic_marketing.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 1 Making text more dynamic Making text more dynamic active edit_ol_qa pix/icons8-collaboration-100_white.png What should a persuasive advertising copy focus on [reader's needs | product's features]? ✓ reader's needs Which kind of language do you use [sophisticated | used by your reader]? ✓ used by your reader → identify with the reader How can you make your text more dynamic? ✓ avoid passive form ✓ avoid noun-phrases How can you avoid jargon which confuses readers? ✓ explain new expressions wip textbook ✓ reader's needs Which kind of language do you use? [sophisticated | used by your reader] ✓ used by your reader → plain English pg 66 ex 3 style T / Cl How can you make your text more dynamic? ✓ avoid passive form ✓ avoid noun-phrases pg 67 ex 5 dynamic language set for homework - tbc pg 67 ex 6 writing ]]> active textbook pg 66 ex 3 style pg 67 ex 5 dynamic language set for homework - tbc pg 67 ex 6 writing ]]> active textbook tmp_pdf/the_business_mac_millan_advanced_students_book_pg58-69_unit5_strategic_marketing.pdf ✓ middle class commuters ✓ business executives ✓ mothers with young children (...) Are taxis more expensive in the West? ✓ probably yes pg 68 ex 1 2 discussion pg 69 ex 3 listening the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd02/the_business_advanced_audio_cd02_12.ogg T / Cl You can increase profit margins of a typical western taxi company in Europe by [going down market | going upmarket] ✓ going upmarket (in the current context) ✓ avoid trying to be the cheapest on the market OR ✓ going down market e.g. Uber (private people with their own cars) → tracking cars Will taxi-users be receptive to a new offer? 〆will probably prefer long, well-established companies 〆upmarket users have their own drivers & video on demand / on-board internet facilities pg 69 ex 4 discussion pg 69 ex 5 reading pg 69 ex 6 discussion pg 69 ex 7 simulation What conclusions can you draw? ✓ in Russia, flood the market with straightforward hoardings ✓ increase visibility as a priority ✓ enhance customer service / experience (non-smoking cars, gps tracking of vehicles) ✓ explore opportunities for partnering (hotels, HR depts, restaurants) ✓ driver with own motorbike (limobike) ]]> 1 Native speakers' dialect 20231206 hw20231213 active wip prep_ol_qa edit_ol_qa pix/icons8-collaboration-100_white.png Can a language be taught without being occasionally politically incorrect? ✓ if native speakers are considered politically neutral in their environment... = reminiscent of a dialect → make sure your register matches the cultural context video British 🇬🇧or Indian 🇮🇳accent? | iRabbit #4 Moontajska Productions https://www.youtube.com/watch?v=OwRvUCi2s1U → watch the video → imagine what viewers may write in the comments → read sample comments → answer the questions]]> british_accent_or_indian_iRabbit_nr4_OwRvUCi2s1U.mp4 What is the Englishman accused of? [01:42] The damn thing doesn't seem to work I'm speaking the Queen's English Don't need your damn course Don't you bloody hell... It's a bloody umbrella 〆wrong behaviour Indian accent nano-supremacy micro-racism The fool doth think he is wise, but the wise man knows himself to be a fool... Did you Shakespeare me? ]]> damn = swear word that people use to show that they are annoyed, disappointed, etc bloody = swear word that many people find offensive that is used to emphasize a comment or an angry statement Why do you think Maria has a Soviet Union like accent? [02:15] ✓ caricature of threatening, totalitarian regime "I beg your pardon?" Why does the Englishman ask if Maria is from another planet? [02:23] ]]> ✓ he is not sure he has understood her well & pretends to be very surprised by what she is suggesting ✓ she explains they don't tolerate any racist, sexist, homophobic, white supremacist, neocolonial insinuations on their platform → he thinks this is excessive because he probably doesn't consider himself using such language = fish can't see water Do you think British English will become a dialect one day? Why / why not? ✓ it may have already... ✓ more non native people speak English than natives → approximately 7.8 billion inhabitants ✓ 1.35 billion speak English ~ 360 million people speak English as a first language ! most common first language is Chinese, then Spanish (English = 3rd) ✓ English is by far the most commonly studied Should RP (received pronunciation, aka BBC English) still be the kind of language taught? The truth is this is now reality. I was teaching in a class in a British University (can't name it here, or I will get sued!). It was a post-graduate class, and almost all the students were international, including Chinese, Indians, many East Europeans, Italians, French, German etc. There were just a couple of English students in the class. Every class had a case or exercise, so there was lots of group discussion in the class. Most of the time, students spoke with their respective accents in the class, but everybody understood each other all the time. And then one day, one of the few English students (who were mostly silent) spoke and made his point. Suddenly there was a stunned silence in the class! And I quickly realized this was because not one of the students understood a word of what he spoke (except for the couple of other English students!). This student was from Liverpool. Then one of the international students politely requested him to repeat what he said. Again, none of the students understood him. Then he repeated himself a third time. And then out of sheer frustration, he just said 'oh well, forget it', and gave up! But by then I had picked up what he said, and interpreted what he said for the rest of the class. That scene was remarkable for me. This was a British University sitting in the heart of London, offering a British PG degree. And yet, all the international students could converse and understand each other perfectly in English, except when the actual native English student spoke! That to me suggested English had now truly become an international language, and was no more owned by England! (although England will always get full credit for having created the language). @stephenmani8495 https://www.youtube.com/watch?v=OwRvUCi2s1U ]]> RP (received pronunciation) = approved pronunciation of British English; originally based on the King's English as spoken at public schools and at Oxford and Cambridge Universities (and widely accepted elsewhere in Britain); until recently it was the pronunciation of English used in British broadcasting to converse = to have a conversation with sb stunned silence = silence resulting from such surprise or shock that nobody can think clearly or speak alliteration = occurrence of the same letter or sound at the beginning of adjacent or closely connected words (e.g. cool, calm, and collected) to exploit language = to make good use of, manipulate to one's advantage ample = enough or more than enough chime = (of a bell or a clock) to ring; to show the time by making a ringing sound to chime in (with sth) = to join or interrupt a conversation the Sheremetevo Airport ]]> 20231129 10:10-11:30 2 active Responding techniques By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 5 Strategic marketing pg 66 ex 2 reading Car advertisements the_business_mac_millan_advanced_students_book_pg58-69_unit5_strategic_marketing.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> active textbook tmp_pdf/the_business_mac_millan_advanced_students_book_pg58-69_unit5_strategic_marketing.pdf ♣ wrench = sharp strain It means you are [sympathising | enquiring] ✓ sympathising pg 65 ex 6 listening for gist the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd02/the_business_advanced_audio_cd02_11.ogg T / Cl What can you say when you want to confirm what you have recapped? ✓ Is that a fair summary? (...) What techniques can you use to show you are listening carefully? ✓ paraphrase ✓ reflect ✓ empathise ✓ clarify (e.g. with question tags) ✓ echo ✓ encourage ✓ summarise ✓ focus / following-up pg 65 ex 7 8 listening for detail the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd02/the_business_advanced_audio_cd02_11.ogg set for homework pg 65 ex 9 vocab pg 65 ex 10 discussion → use expressions from pg 65 ex 7 8 ]]> 2 Role play - functionality & no-frills vs design & premium features Responding techniques active role_play Recycle new expressions and language. Practise the following responding techniques: ✓ paraphrase ✓ reflect ✓ empathise ✓ clarify (e.g. with question tags) ✓ echo ✓ encourage ✓ summarise ✓ focus / following-up It sounds to me as if you're focusing too much on design! You want to sell a new, mostly functional product with no-frills. ✓ We have a strong, functional product ✓ There are no competitors ✓ People don't know anything about it yet because it's only the very first launch You disagree with your colleague. You want to launch a premium version of the product. Ask questions to check you understand your partner's arguments. ✓ So, are you saying we need to establish a good reputation with a product of great design? ✓ Do you mind if I confirm: we should build a strong brand name, shouldn't we? active textbook ✓ a good advertising campaign What makes an advertising campaign memorable? ✓ visuals ✓ advertising copy = main text used in the advertisement ✓ bad publicity (e.g. scandals) Would you like to be a copywriter? ✓ fun & creative job pg 66 ex 1 discussion Potential benefits vs potential problems T / Cl What is a USP? ✓ unique selling proposition pg 66 ex 2 reading Car advertisements ]]> to drag your feet = to take a long time to do sth wrench = sharp strain on muscles or ligaments onomatopoeia = using words that imitate the sound they denote fluency marker = aha, er, hem... to tackle = to make a determined effort to deal with a difficult problem or situation; ~ sb (about sth) to speak to sb about a problem or difficult situation no-frills = firm or product that offers no extras; a generic product that carries no expensive label advertising copy = main text used in an advertisement. The text could be a dialogue, a catchy punch line or a company's dictum. Rather than meaning that the writer "copied" the material, it means that it is material that is intended to be copied — that is, reproduced and printed in the newspaper or ad for all to read copywriter = person whose job is to write the words for advertising material curvaceous = (informal) used in newspapers, etc. to describe a woman whose body has attractive curves zest = enjoyment and enthusiasm; quality of being exciting, interesting and enjoyable; outer skin of an orange, a lemon, etc., when it is used to give flavour in cooking upholstery = soft covering on furniture such as armchairs and sofas pun = humorous play on words USP = unique selling proposition feisty = strong, determined and not afraid of arguing with people thorough = done completely; with great attention to detail alliteration = occurrence of the same letter or sound at the beginning of adjacent or closely connected words e.g. cool, calm, and collected over the functionality Actually, I don't like both either of them I would like to prefer the other car ]]> 20231122 10:10-11:30 2 active Let your customer do the talking By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 5 Strategic marketing pg 63 ex 9 vocab pg 64 ex 2 reading Let your customer do the talking the_business_mac_millan_advanced_students_book_pg58-69_unit5_strategic_marketing.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> active textbook 〆when both parties are not on the same wavelength 〆when you can't reach a compromise in negotiation 〆when the question has multiple answers (i.e. too complex) pg 64 ex 1 discussion pg 64 ex 2 reading Let your customer do the talking pg 64 ex 3 question types pg 64 ex 4 simulation → practise intonation to get the customer engaged in the conversation → use high-key tone of voice when asking questions to get a more emotional response from the customer T / Cl demo Student A You enjoy reading, don't you? ✓ closed question (question tag) T / Cl How can you show you are showing actively? (in terms of language, intonation, physical gestures, body language) ✓ fluency markers ✓ question tags ✓ closed questions ✓ paraphrasing ✓ sympathising ✓ eye contact 〆avoid yawning 〆don't be idle & laying back pg 64 ex 5 speaking ]]> barrage /bə:'ɔʒ/ = large number of sth, such as questions or comments, that are directed at sb very quickly, one after the other, often in an aggressive way to elicit = to get information or a reaction from sb, often with difficulty; to draw forth (what is latent) off-the-shelf = made in large quantities and intended to be used without modifications hadn't worked didn't work for KL I wouldn't get it for free When you have to communicate, especially even if you are a public speaker I would like that Alicia had Alicia to have more features Are you looking for sth particular or do you want (just) to buy (just ) sth... ? ]]> 20231115 10:10-11:30 2 active Walking the walk By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 5 Strategic marketing pg 62 ex 3 reading pg 62 Walking the walk pg 63 ex 4 vocab the_business_mac_millan_advanced_students_book_pg58-69_unit5_strategic_marketing.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> active textbook T / Cl demo → find the odd one out 'water tea coffee sugar' ✓ sugar pg 62 ex 2 collocations ]]> active textbook ✓ walk the walk → take actions rather than your words pg 62 ex 3 reading pg 62 Walking the walk T / Cl How does your company nurture a special relationship with their clients? ✓ promote a certain lifestyle Lexical material: Brand building & marketing for savvy consumers T / Cl demo → the collocation 'brand strategy' matches [action by managers | consumers or their reactions | description of brands]? ✓ action by managers → the collocation 'emotionally-potent brand' matches [action by managers | consumers or their reactions | description of brands]? ✓ description of brands themselves pg 63 ex 4 5 6 vocab pg 63 ex 7 discussion ]]> active textbook tmp_pdf/the_business_mac_millan_advanced_students_book_pg58-69_unit5_strategic_marketing.pdf ♣ good value for money Are you interested in the bells and whistles when you buy a mobile phone? (...) pg 63 ex 8 listening the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd02/the_business_advanced_audio_cd02_03.ogg the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd02/the_business_advanced_audio_cd02_04.ogg the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd02/the_business_advanced_audio_cd02_05.ogg the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd02/the_business_advanced_audio_cd02_06.ogg the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd02/the_business_advanced_audio_cd02_07.ogg the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd02/the_business_advanced_audio_cd02_08.ogg the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd02/the_business_advanced_audio_cd02_09.ogg the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd02/the_business_advanced_audio_cd02_10.ogg set for homework pg 63 ex 9 vocab T / Cl What could a company offer to convert prospects? (...) ]]> to walk the walk = to show that something is true by your actions rather than your words, e.g. We're at this meeting because we're environmentalists who walk the walk; opposite of paying lip service savvy = understanding the ins & outs, being knowledgeable to covet = to desire to foster = to promote potent = having great influence icy cool = with calm and not showing emotion in difficult situations flaming = full of anger; used to add force, especially anger, to something that is said; passionate; intense (a flaming row) cross-selling = selling (a different product or service) to an existing customer up-selling = persuading a customer to buy something additional or more expensive bells & whistles = many unnecessary effects more bang for the buck = good value for money punch line = final sentence, phrase, or word in a joke or humorous story that is unexpected and produces the humorous effect bricks & mortar shop = traditional shop as opposed to e-commerce pushover = person who can easily be overcome, persuaded, taken advantage of, etc upfront = frank and honest incentive = motive or incitement, esp. to action, encouragement prospects = possibility of future success; marketing term describing potential customers captive market = markets where the potential consumers face a severely limited number of competitive suppliers. Their only choices are to purchase what is available or to make no purchase at all. The term therefore applies to any market where there is a monopoly or oligopoly to jump / get on a bandwagon = to join a popular cause or movement interesting interested in this idea It's a place (i.e. golf clubs) where people communicate with each other ]]> autonomous /ɔ:ˈtɔnəməs/ interference /ˌɪntəˈfɪərəns/ initiative /ɪˈnɪʃɪətɪv/ ambiguity /ˌæmbɪˈɡju:ɪtɪ/ 20231108 10:10-11:30 2 active Marketing for generation Y By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 5 Strategic marketing pg 60 ex 3 grammar → practise expressions from pg 61 ex 5 pg 61 ex 7 writing → practise prepositional phrases e.g. in the light of the_business_mac_millan_advanced_students_book_pg58-69_unit5_strategic_marketing.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> active textbook tmp_pdf/the_business_mac_millan_advanced_students_book_pg58-69_unit5_strategic_marketing.pdf the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd02/the_business_advanced_audio_cd02_02.ogg pg 61 ex 5 listening for detail the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd02/the_business_advanced_audio_cd02_02.ogg Functional language: Paraphrasing, prepositional phrases (generalisations, minor points) T / Cl by the same token [in the same way | for example] ✓ in the same way ✓ for the same reason pg 61 ex 6 vocab pg 61 ex 7 writing → practise expressions from pg 61 ex 5 → practise prepositional phrases e.g. in the light of ]]> wip textbook active textbook ✓ only if grown in a high-tech greenhouse monitored remotely with temperature sensors and powered by solar panels! → depends on generational aspirations What generation do you belong to? What kind of advertising do you react to best?
Named generations in the Western world (Wikipedia)
 pg 62 ex 1 discussion ]]> token = something that you do, or a thing that you give someone, that expresses your feelings or intentions, although it might have little practical effect; piece of data that is used to represent and replace another one, in order to prevent private information being seen by someone who is not allowed to do so; used to describe an action, an amount, etc. that is intended to represent something or to show that you are doing something, even if is very small or has a small effect; used to refer to something that is done to in order to appear to support, help, or represent a particular group of people, but that does not help that group of people in a lasting or important way; round, metal or plastic disk which is used instead of money in some machines Millennials = also known as Generation Y or Gen Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with the generation typically being defined as people born from 1981 to 1996. Most millennials are the children of baby boomers and early Gen Xers; millennials are often the parents of Generation Alpha of it, we've had a fail of hardware failure ]]> 20231101 10:10-11:30 2 active Reformulating & modifying meaning By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 5 Strategic marketing pg 60 ex 1 vocab (prepositions) the_business_mac_millan_advanced_students_book_pg58-69_unit5_strategic_marketing.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> active textbook tmp_pdf/the_business_mac_millan_advanced_students_book_pg58-69_unit5_strategic_marketing.pdf ✓ provided you don't underestimate the need for R&D → depends on the industry, e.g. clothing What are the advantages of partnering? How can it help a company improve their quality? ✓ no acquisition ✓ no merger pg 59 ex 6 listening the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd02/the_business_advanced_audio_cd02_01.ogg T / Cl Do you know of any other lifestyle management solutions? ✓ bluetooth headphones with noise reduction What business models for partnering between Apple and a healthcare provider would you suggest? ✓ anonymous collecting of samples ✓ machine learning ✓ big data processing → medical recommendation ]]> active textbook ✓ sort out ↔ put in order, find a solution to a problem (i.e. this mess) = dependent preposition pg 60 ex 1 vocab (prepositions) Lexical material: Reformulating & modifying meaning pg 60 ex 2 grammar set for homework pg 60 ex 3 grammar Lexical material: Focus, familiarity & follow-up T / Cl During a team meeting, what do you need to pull in the same direction? ✓ 3 Fs = focus, familiarity & follow-up pg 61 ex 4 listening for gist the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd02/the_business_advanced_audio_cd02_02.ogg ]]> beleaguered /bɪˈli:ɡə/ = harassed, teased, annoyed, frustrated to the point of giving up to sort out = to make free from confusion or ambiguity; make clear to account for = to be the reason or explanation for itinerary /aɪˈtɪnərərɪ/ = detailed route out of the blue = from nowhere, in a way that was not expected allegation = formal accusation against somebody across the board = including everyone or all, so that all are included on balance = all things considered, essentially by and large = usually; as a rule at large = as a rule, in general to hold off on sth = to wait before acting in effect = of course at a stroke = all at once, all in a go as it were = as you might say, so to speak by the same token = in the same way glitch = fault or defect in a computer program, system, or machine in the wake of = as a result of; right after; following at all completely The speaking is the most problem problematic We talked about the nowadays current meaning of branding ]]> 20231025 10:10-11:30 2 active Strategic marketing Partnering Reformulating & modifying meaning Marketing for generation Y By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 5 Strategic marketing pg 58 ex 2 reading The brand is the strategy the_business_mac_millan_advanced_students_book_pg58-69_unit5_strategic_marketing.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> active textbook ✓ ordering something on the internet ✓ chilling out ✓ laid back & sportive How would you design products & sell them to this man? ✓ focus on generation Z aspirations ✓ sell an image, a dream, a lifestyle rather than just a product → branding pg 58 ex 1 discussion T / Cl What are the expectations and typical customer profile of an IPhone user, in terms of: . age group . gender . social class . marital status . income bracket ✓ to evoke & promise the benefits of belonging to a specific lifestyle group ✓ to buy a lifestyle and not just a product Lexical material: Differentiation T / Cl Is the IPhone really the best phone on the market? 〆it doesn't matter → focus on brand image & status What could be the secret for success, brand or quality? ✓ brand = anticipation for a unique experience or benefit pg 58 ex 2 reading for gist The brand is the strategy pg 58 ex 3 reading for detail T / Cl Why do consumers prefer one brand to another? ✓ expectation of a given experience ✓ preference can be achieved by differentiation What is strategic branding? = how you deliver the benefits of the brand to the consumer → do more than just advertise ✓ encourage people to try for free ✓ build a community of end-users who provide feedback → put the product's design & development in their hands → build customer loyalty Lexical material: Differentiation in business T / Cl Do you need the whole world to love your product? ✓ no = you need a success engine = small group of opinion leaders In strategic differentiation, do you depend on place, price, time, etc? 〆no, you don't depend on such circumstances = you have a circumstance-crossing advantage pg 58 ex 4 5 vocab ]]> 1 Strategic branding Strategic branding active prep_ol_qa edit_ol_qa pix/icons8-collaboration-100_white.png What are the expectations and typical customer profile of your products / services? ✓ to evoke & promise the benefits of belonging to a specific lifestyle group ✓ to buy a lifestyle and not just a product → age group → gender → social class → marital status → income bracket Why do consumers prefer your products to another? → expectation of a given experience → preference can be achieved by differentiation What are the circumstance-crossing advantages of your company? → pioneer reputation Who make the success engine of your strategy? → opinion leaders, influencers What is your strategic differentiation? → have you got a circumstance-crossing advantage? ≠ place, price, time... commendable = (formal) deserving praise and approval to give an edge = to give an advantage differentiation = act of distinguishing or describing a thing, by giving its different, or specific difference to evoke = to bring a feeling, a memory or an image into your mind middle-aged = being roughly between 45 and 65 years old to constitute = to form, compose differentiation = act of distinguishing or describing a thing, by giving its different, or specific difference lifestyle management solutions catchy = (informal) (of music or the words of an advertisement) pleasing and easily remembered strategic branding = how you deliver the benefits of the brand to the consumer should I (should | can) expect from this product ]]> Nike /ˈnaɪki/ sought /sɔ:t/ 20231018 10:10-11:30 2 active Dilemma - Turning ideas into reality (Pavel only) By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Intelligent Business Upper Intermediate Unit 5 Technology pg 46 ex 2 practice defining clauses Dilemma - Turning ideas into reality pg 48 brief pg 48 task 1 intelligent_business_upper_intermediate_students_book_pg42-49_unit5_technology_march_of_the_mobiles_relative_clauses_dilemma.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> active textbook tmp_pdf/intelligent_business_upper_intermediate_students_book_pg42-49_unit5_technology_march_of_the_mobiles_relative_clauses_dilemma.pdf ✓ grant endowments to schools & universities ✓ support research & development Do you remember of any company giving presentations when you were at university? ✓ raise interest of potential talents in your technology ✓ offer internship for graduating candidates Does your company support any innovative product of long term social & cultural value? ✓ reduction of CO2 emissions ✓ life-long learning ✓ deployment of medical technologies in cities where your activity is located ✓ free licence & support of software for theatres and museums pg 48 brief T / Cl How different is NESTA from other business angels? ✓ grants help designed to support products that may not attract other venture capitalists pg 48 task 1 2 T / Cl What new technologies have found use in business solutions? Which do you find the most promising? → provide arguments for & against ]]> 1 Point and click for learning on the move active prep_2columns_2qa edit_2columns_2qa Evaluate the innovative, social & cultural value of the business project. Is it business-oriented? Has it got a viable, long term return on investment? Will it catch the interest of venture capitalists? Should NESTA intervene to support this project because nobody else will? Bear in mind Nesta is not a charity... → provide arguments for & against innovative value social value cultural value long term return
]]> ]]> 2 Working tyrelessly for the environment active prep_2columns_2qa edit_2columns_2qa Evaluate the innovative, social & cultural value of the business project. Is it business-oriented? Has it got a viable, long term return on investment? Will it catch the interest of venture capitalists? Should NESTA intervene to support this project because nobody else will? Bear in mind Nesta is not a charity... → provide arguments for & against innovative value social value cultural value long term return
]]> ]]> 3 Nanotechnology to fight bioterrorism active prep_2columns_2qa edit_2columns_2qa Evaluate the innovative, social & cultural value of the business project. Is it business-oriented? Has it got a viable, long term return on investment? Will it catch the interest of venture capitalists? Should NESTA intervene to support this project because nobody else will? Bear in mind Nesta is not a charity... → provide arguments for & against innovative value social value cultural value long term return
]]> ]]> 4 Vision of the future active prep_2columns_2qa edit_2columns_2qa Evaluate the innovative, social & cultural value of the business project. Is it business-oriented? Has it got a viable, long term return on investment? Will it catch the interest of venture capitalists? Should NESTA intervene to support this project because nobody else will? Bear in mind Nesta is not a charity... → provide arguments for & against innovative value social value cultural value long term return
]]> ]]> active textbook
Dilemma - decision
T / Cl Conclusion Is your corporate culture more profit oriented, or rather concerned by ethical choices? ✓ depends on the level of CSR (corporate social responsibility) → observe local compliance culture (although may involve losing against competition) ]]> wip textbook Writing pg 48 write it up → justify your choice in terms of ✓ innovative value ✓ social value ✓ cultural value ✓ long term return → focus on quality ✓ no time limit ✓ complete this task with all your notes ✓ you may use a dictionary (send the link to your google doc (in edit mode!) ]]> endowment /en'daumənt/ = money that is given to a school, a college or another institution to provide it with an income; the act of giving this money anthrax bioterrorism (examples of ~) = in the United States in 2001 and 2002, anthrax spores were mailed through the U.S. Postal Service system, causing 18 confirmed cases of both inhalation and cutaneous anthrax. Five people with inhalation anthrax died, none of the cutaneous cases resulted in death. In other instances, threats of anthrax have been hoaxes to date = so far, up to this day perspective promising (OR long-term oriented) 15 years ago this idea can be could have been useful You kill end | revoke this project at all completely This will be popular every all the time ]]> fuchsia /ˈfjuː.ʃə/ ether /ˈi:θə/ 20231011 10:10-11:30 2 active Dilemma - Turning ideas into reality By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Intelligent Business Upper Intermediate Unit 5 Technology pg 46 ex 2 practice defining clauses Dilemma - Turning ideas into reality pg 48 brief pg 48 task 1 intelligent_business_upper_intermediate_students_book_pg42-49_unit5_technology_march_of_the_mobiles_relative_clauses_dilemma.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> active textbook tmp_pdf/intelligent_business_upper_intermediate_students_book_pg42-49_unit5_technology_march_of_the_mobiles_relative_clauses_dilemma.pdf ✓ grant endowments to schools & universities ✓ support research & development Do you remember of any company giving presentations when you were at university? ✓ raise interest of potential talents in your technology ✓ offer internship for graduating candidates Does your company support any innovative product of long term social & cultural value? ✓ reduction of CO2 emissions ✓ life-long learning ✓ deployment of medical technologies in cities where your activity is located ✓ free licence & support of software for theatres and museums pg 48 brief T / Cl How different is NESTA from other business angels? ✓ grants help designed to support products that may not attract other venture capitalists pg 48 task 1 2 T / Cl What new technologies have found use in business solutions? Which do you find the most promising? → provide arguments for & against ]]> 1 Evaluating innovative, social & cultural value of business projects active prep_2columns_2qa edit_2columns_2qa Provide arguments for & against the following projects. Point and click for learning on the move innovative value social value cultural value long term return
Working tyrelessly for the environment innovative value social value cultural value long term return
Nanotechnology to fight bioterrorism innovative value social value cultural value long term return
Vision of the future innovative value social value cultural value long term return
]]> Criteria for a successful endowment ✓ business-oriented project → viable, long term return on investment ≠ charity
]]> Point and click for learning on the move 〆technologically obsolete (superseded by QR codes) 〆questionable business model ✓ facilitates people's access to culture Working tyrelessly for the environment ✓ positive impact on the environment 〆limited cultural value because won't change people's habits → business angels Nanotechnology to fight bioterrorism ✓ appealing to pharmaceutical companies ✓ relevant to national defence → business angels → government and/or military subsidies Vision of the future ✓ likely very profitable business idea ✓ commercial success (despite possible costs of patents) → business angels ]]> active textbook
Dilemma - decision
T / Cl Conclusion Is your corporate culture more profit oriented, or rather concerned by ethical choices? ✓ depends on the level of CSR (corporate social responsibility) → observe local compliance culture (although may involve losing against competition) ]]> active textbook Writing pg 48 write it up → justify your choice in terms of ✓ innovative value ✓ social value ✓ cultural value ✓ long term return → focus on quality ✓ no time limit ✓ complete this task with all your notes ✓ you may use a dictionary (send the link to your google doc (in edit mode!) ]]> endowment /en'daumənt/ = money that is given to a school, a college or another institution to provide it with an income; the act of giving this money anthrax bioterrorism (examples of ~) = in the United States in 2001 and 2002, anthrax spores were mailed through the U.S. Postal Service system, causing 18 confirmed cases of both inhalation and cutaneous anthrax. Five people with inhalation anthrax died, none of the cutaneous cases resulted in death. In other instances, threats of anthrax have been hoaxes benefit beneficial for our company The core idea is to waste spend this time for on something useful for me It will be much more easier for them to learn ]]> fuchsia /ˈfjuː.ʃə/ ether /ˈi:θə/ 20231004 10:10-11:30 2 active Briefing & assigning tasks By the end of this session you will have studied Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20230922 → time allowed: 60min Quarterly test (on-line version) smartphone or tablet device print Download onto your tablet or print the following pdf for our next lesson. Intelligent Business Upper Intermediate Unit 5 Technology pg 46 ex 1 grammar intelligent_business_upper_intermediate_students_book_pg42-49_unit5_technology_march_of_the_mobiles_relative_clauses_dilemma.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> active textbook 20190808-0916 Defining vs non-defining clauses active grammar active textbook Grammar: Shortened, relative clauses (defining vs non defining) pg 46 ex 1 grammar set for homework pg 46 ex 2 practice defining clauses ]]> 20230914-0930 active review active textbook tmp_pdf/intelligent_business_upper_intermediate_students_book_pg42-49_unit5_technology_march_of_the_mobiles_relative_clauses_dilemma.pdf ✓ depends on corporate culture ✓ be polite but assertive (...) pg 47 Career skills pg 47 ex 1 listening intelligent_business_the_economist_longman/intelligent_business_upper_intermediate/intelligent_business_upper_intermediate_audio_cd01/intelligent_business_upper_intermediate_audio_cd01_track_17.ogg Functional language: Outlining objectives, describing methods, assigning roles, referring to visuals pg 47 ex 2 listening intelligent_business_the_economist_longman/intelligent_business_upper_intermediate/intelligent_business_upper_intermediate_audio_cd01/intelligent_business_upper_intermediate_audio_cd01_track_17.ogg pg 47 speaking → outline form of the briefing (assign brainstorming activities) → create mixed teams (focus groups) → collect feedback at another meeting (thanks to marketing team using a questionnaire) ]]> active textbook ✓ depends on your manager's management style ✓ initiative isn't always expected and/or even welcome ✓ in today's volatile world initiative can be more efficient in the long term Does the way of assigning tasks depend on corporate culture? ✓ depends more on the manager & activities in a given dept strategic planning, international relations, HR → greater flexibility operations dept → more dictatorial style Can you trust your subordinates not to go corner cutting? ✓ depends on empowerment or micro-management Culture at work - assigning tasks T / Cl Who makes major decisions, the manager or the team? ✓ the manager (with the help of the team) ✓ depends on the level of confidentiality When do you use brainstorming sessions? Before or during final decision meetings? → brainstorming session ✓ run meetings with mixed hierarchy ✓ review forms of focus groups → final decision meeting ✓ team consensus < manager's decision What is a high context presentation style to assign tasks? ✓ presenter assumes audience understands facts being discussed ✓ meaning depends on how rather than what [body language] ✓ much non-verbal communication [e.g. Steve Jobs] ✓ riskier when needing to assign tasks ✓ effective for persuasive & sales minded goals → empowerment What is a low context presentation style to assign tasks? ✓ explicit & detailed communication ✓ data shown on visuals supported by verbal explanation ✓ addressing more of a negotiation like meeting → micro management What conclusions can be drawn for assigning tasks? ✓ ways of assigning tasks depend on maturity & professional experience of corporate environment ✓ C2 (command & control) is often more common in Asia → think as much about who is the best person to perform a task as how to assign this given task ]]> to shrink = to become or to make sth smaller in size or amount thorough = complete, exhaustive to draw on something = to be inspired by, based on, modelled on to assign = to give sb sth that they can use, or some work or responsibility to the letter = with nothing done wrong or left undone; exactly; precisely focus group = form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs and attitudes towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive group setting where participants are free to talk with other group members to carry out orders to the letter = with nothing done wrong or left undone, exactly, precisely, by the book will be is done (completed) Sales is have dramatically fall fallen | dropped down Tasks are splitted split in teams ]]> hierarchy /haɪə.rɑː.ki/ hierarchical /ˌhaɪəˈrɑː.kɪ.kəl/ 20230927 10:10-11:30 2 active Technology By the end of this session you will have studied Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20230922 → time allowed: 60min Quarterly test (on-line version) smartphone or tablet device print Download onto your tablet or print the following pdf for our next lesson. Intelligent Business Upper Intermediate Unit 5 Technology pg 43 ex 1 2 reading pg 44 The march of the mobiles intelligent_business_upper_intermediate_students_book_pg42-49_unit5_technology_march_of_the_mobiles_relative_clauses_dilemma.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> Intelligent Business B2 Unit 5 Technology Quarterly test (logs) active quarterly_test_logs test_log_KirillGonkov_20230923_1549_quarterly_test_kasperskygroup204_20230920.xml test_log_Pavel_20230930_1620_quarterly_test_kasperskygroup204_20230920.xml test_log_AlexanderShindin_20231003_2123_quarterly_test_kasperskygroup204_20230920.xml active textbook ✓ consumers are pushed to change devices to keep up with trends & fashion ✓ planned obsolescence makes technological updates more frequent ✓ government & industry adoption of new standards lag behind new technologies ✓ only geeks & general buyers can afford to splash out on the latest developments In which field is the pace (speed) of technology the fastest? ✓ mobile telecommunication ✓ nanotechnology ✓ AI, machine learning Is Moore's law obsolete? 〆whether Moore's Law is still valid today is up for debate. The law remains relevant in the semiconductor industry, but recent technological trends may render it obsolete in the near future 〆there is reason to believe that we've reached the physical limitations of silicon-based CPUs. Without a practical alternative, engineers can no longer increase the computing power of chips as rapidly or as cheaply as they did in years past pg 41 The pace of change - keynotes T / Cl Would you like to have such a view on a telecoms tower as in the photo? 〆probably not (unless you enjoyed free 5G access) Is the market your industry specialises in already saturated? ✓ greater offer than demand pg 42 ex 1 2 preview ]]> active textbook tmp_pdf/intelligent_business_upper_intermediate_students_book_pg42-49_unit5_technology_march_of_the_mobiles_relative_clauses_dilemma.pdf ✓ iPhone pg 42 ex 1 2 listening intelligent_business_the_economist_longman/intelligent_business_upper_intermediate/intelligent_business_upper_intermediate_audio_cd01/intelligent_business_upper_intermediate_audio_cd01_track_16.ogg pg 42 speaking → describe the Blackberry phone → recycle expressions from pg 42 ex 1 listening → convince your partner to buy it ]]> active textbook ✓ use IoT (internet of things) to connect household goods together ✓ equip pets with wearable devices pg 43 ex 1 2 reading pg 44 The march of the mobiles pg 43 speaking T / Cl Have you ever tried setting up your own smart home? ✓ use of vocal commands to switch on / off some lights pg 45 ex 1 vocab set for homework pg 45 ex 2 vocab pg 45 practice collocations ]]> built-in / planned obsolescence = commercial strategy to decide of built quality and when goods could become old-fashioned; falling into disuse or becoming out of date obsolete = no longer used because sth new has been invented; out of date to lag (behind sb/sth) = to move or develop slowly or more slowly than other people, organizations, etc infant = baby or very young child frantically = in an uncontrolled manner to boast = to talk with too much pride about sth that you have or can do to strap = to fasten sb/sth in place using a strap or straps astounding = surprising untapped market = potential market which hasn't been exploited yet convergence = occurrence of two or more things coming together to saturate = to fill to capacity saturated = when there a more goods than people who want to buy them to dispense = to distribute, deal out coverage = area where mobile technology thorough = done completely; with great attention to detail to outline = to give a description of the main facts or points involved in sth 20230920 10:10-11:30 2 active Dilemma - The Cola come back - writing task By the end of this session you will have studied Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20230922 → time allowed: 60min Quarterly test (on-line version) (possible writing task to validate quarterly test) smartphone or tablet device print Download onto your tablet or print the following pdf for our next lesson. Intelligent Business Upper Intermediate Unit 12 Competition Dilemma - The Cola come back pg 108 writing Write an e-mail to explain your strategy → choose a role (A, B or C) → how should Thums Up prepare for the free market? → what actions should be taken to protect their local market? → practise conjunctions from pg 106 ex 3 time clauses intelligent_business_upper_intermediate_students_book_pg101-108_unit12_competition.pdf K.Gonkov - role C https://docs.google.com/document/d/1Vb6iw45YN7cK6YkQ9Le105ghMmsfNosrs8Tusz8Zyyc/edit smartphone or tablet device print Download onto your tablet or print the following pdf for our next lesson. Intelligent Business Upper Intermediate Unit 5 Technology pg 43 ex 1 2 reading pg 44 The march of the mobiles intelligent_business_upper_intermediate_students_book_pg42-49_unit5_technology_march_of_the_mobiles_relative_clauses_dilemma.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> active textbook Write an e-mail to explain your strategy → choose a role (A, B or C) → how should Thums Up prepare for the free market? → what actions should be taken to protect their local market? → practise conjunctions from pg 106 ex 3 time clauses K.Gonkov - role C https://docs.google.com/document/d/1Vb6iw45YN7cK6YkQ9Le105ghMmsfNosrs8Tusz8Zyyc/edit T / Cl Feedback ]]> active textbook to bear in mind = to take into consideration, not to forget 20230913 10:10-11:30 2 active Confrontation Dilemma - The Cola come back By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Intelligent Business Upper Intermediate Unit 12 Competition pg 106 practice - time clauses Dilemma - The Cola come back pg 108 reading brief task 1 2 intelligent_business_upper_intermediate_students_book_pg101-108_unit12_competition.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> active textbook T / Cl What are the pros of a direct conflict? ✓ to clean the air ✓ to improve team building ✓ to speed up a solution ✓ tangible feedback ✓ constructive criticism ✓ to go through a difficult situation together to learn to trust each other T / Cl What could be reasons for avoiding confrontation? 〆lack confidence 〆no guarantee of result 〆open criticism should not consist in shouting at each other 〆perceived as a personal attack 〆regular conflicts discourage spirit of initiative ]]> active textbook tmp_pdf/intelligent_business_upper_intermediate_students_book_pg101-108_unit12_competition.pdf ✓ accommodating pg 107 career skills T / Cl What strategies for handling conflict are available? ✓ minimise (~ ignore a conflict in a positive way or discard it in a negative way) ✓ accommodate (find a compromise) ✓ dictate (use authority to impose sth) pg 107 listening intelligent_business_the_economist_longman/intelligent_business_upper_intermediate/intelligent_business_upper_intermediate_audio_cd02/intelligent_business_upper_intermediate_audio_cd02_track_12.ogg T / Cl Role play The company is considering changing suppliers. SSS disagree on switching costs involved. → practise expressions from pg 107 → practise strategies for handling conflict pg 107 speaking pg 143 role play 2 sales manager vs sales rep - 150 units target Your job is a rat race. The faster you work, the faster the boss wants you to work ]]> active textbook ✓ marketing (rather than taste?) Is it difficult for giant corporations like Coca Cola & Pepsi Cola to enter new markets? ✓ probably not = because they already enjoy world-wide brand awareness pg 108 reading brief ]]> 1 Brainstorming strategies to protect the local market Brainstorming strategies to protect the local market active edit_ol_qa pix/icons8-collaboration-100_white.png Why would Indian customers switch to another brand of soft drinks, such a Coca Cola? ✓ obvious marketing appeal of western & American products ✓ brand image ✓ Pepsi & Coca Cola could afford to launch a widespread marketing campaign featuring local celebrity endorsement How can an Indian company like Parle protect its local market? ✓ emphasise the strong taste of Thums Up ✓ Indian dishes call for sweet, milky drinks - unlike Pepsi & Coca Cola e.g. Masala tea = only Thums Up can suit spicy Indian cuisine! → build a fashionable, trendy image to resist the appeal of the American lifestyle ✓ request government intervention to impose quotas in retail outlets to ensure a minimum percentage of local produce ✓ leverage existing networking → such a big Indian company must have privileged relationships with government members → impose certain maximum or minimum amount of sugar ✓ business intelligence → predict Coca Cola's actions What 3 distinctive strategies could Parle undertake? → sell a similar product to Coca Cola at a lower cost ✓ take advantage of Coca Cola's advertising campaign → differentiate from Coca Cola & Pepsi ✓ maintain a competitive advantage ✓ keep lower production costs ✓ rely on economies of scale ✓ control sources of supply ✓ sign exclusivity deals with distribution networks → become a representative of Pepsi & Cola ✓ if you can't fight them, join them ✓ become their exclusive bottler Would Russian kvas be successful abroad despite or thanks to its so-called Soviet image? ✓ no fizzy water ✓ exists also sugar free ✓ healthier than Coca-Cola → appeals to a different generation Should Thums Up sell in new markets? ✓ export production to counter-balance loss of local market share → launch a marketing campaign to gain new markets in countries with traditional Indian immigration 〆resources to enter new markets may be more needed to fight Pepsi & Coca Cola at home ≠ not the best time? active textbook pg 143 role play → choose a role
role plays

role plays

role plays

pg 108 listening intelligent_business_the_economist_longman/intelligent_business_upper_intermediate/intelligent_business_upper_intermediate_audio_cd02/intelligent_business_upper_intermediate_audio_cd02_track_13.ogg T / Cl Decision 〆Parle Ltd sold brand to Coca Cola 〆but consumers would prefer the traditional taste! = brand image failed → taste matters! 〆marketeers sometimes fail penetrating despite their worldwide image e.g. Amazon failed in China & Russia pg 108 writing Write an e-mail to explain your strategy → choose a role (A, B or C) → how should Thums Up prepare for the free market? → what actions should be taken to protect their local market? → practise conjunctions from pg 106 ex 3 time clauses ]]> to accommodate = to change your behaviour so that you can deal with a new situation better to make a fuss = to quarrel about petty points to see eye to eye on = to agree fully; hold exactly the same opinion stake (in sth) = important part or share in a business, plan, etc. that is important to you and that you want to be successful;something that you risk losing, especially money, when you try to predict the result of a race, game, etc., or when you are involved in an activity that can succeed or fail;money that sb invests in a company riot = occasion when a large number of people behave in a noisy, violent, and uncontrolled way in public, often as a protest to see eye to eye on = to agree fully; hold exactly the same opinion to be short-staffed = inadequate in number of workers or assistants etc. rat race = a confusing scramble, struggle, or way of living that does not seem to have a purpose Masala Chai = Indian beverage made by brewing black tea with fragrant spices, sugar and milk so as important as it can seem No accommodation accommodating, just dictation dictatorship ]]> 20230906 10:10-11:30 2 active Handling conflicts Confrontation By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Intelligent Business Upper Intermediate Unit 12 Competition pg 105 ex 2 vocab compound nouns pg 105 practice intelligent_business_upper_intermediate_students_book_pg101-108_unit12_competition.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> active textbook ✓ out = to examine so as to determine accuracy, quality, or condition ~ AmEn + international English ↔ check ↔ look at Could you [look at | have a look at] our latest sales figures? ✓ look at = verb ✓ have a look at = expression pg 104 ex 1 vocab set for homework pg 105 ex 2 vocab compound nouns set for homework pg 105 practice ]]> active textbook tmp_pdf/intelligent_business_upper_intermediate_students_book_pg101-108_unit12_competition.pdf pg 105 practice T / Cl Would you buy a Honda car? Why / why not? ✓ Japanese quality pg 105 listening History of Honda intelligent_business_the_economist_longman/intelligent_business_upper_intermediate/intelligent_business_upper_intermediate_audio_cd02/intelligent_business_upper_intermediate_audio_cd02_track_11.ogg ]]> 20221011-1131 Present simple instead of future after a time marker active grammar 20200415-1712 Verbs followed by the present simple with a future meaning (I hope I get...) active grammar active textbook set for homework pg 106 practice - time clauses ]]> to make a fuss = to quarrel about petty points to see eye to eye on = to agree fully; hold exactly the same opinion stake (in sth) = important part or share in a business, plan, etc. that is important to you and that you want to be successful;something that you risk losing, especially money, when you try to predict the result of a race, game, etc., or when you are involved in an activity that can succeed or fail;money that sb invests in a company riot = occasion when a large number of people behave in a noisy, violent, and uncontrolled way in public, often as a protest to see eye to eye on = to agree fully; hold exactly the same opinion to be short-staffed = inadequate in number of workers or assistants etc. rat race = a confusing scramble, struggle, or way of living that does not seem to have a purpose subservient = less important than sth else 20230830 10:10-11:30 2 active Working across cultures - Breaking the ice (Pavel & Kiril) By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Market Leader 3rd Edition Advanced Working across cultures market_leader_3rd_advanced_students_book_pg90-91_working_across_cultures_socialising.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> Market Leader 3rd Edition C1 1 Lead in active edit_ol_qa pix/icons8-collaboration-100_white.png Imagine you are queuing to get some coffee at a seminar. How do you start a conversation with the person next to you? Answer the following questions. Do you find meeting people for the first time difficult? How do you break the ice? ✓ ask how's business in their industry ✓ how do they find the presentation / seminar / workshop to break the ice = to overcome the first difficulties in starting a conversation, getting a party going, or making an acquaintance Have you got any hints to begin a conversation? ✓ find common ground ✓ show interest in your interlocutor's region / area → ask follow up questions How do you end a conversation that is boring? ✓ introduce your interlocutor to someone else ✓ offer to speak about another topic pretext = (for sth / for doing sth) | ~ (to do sth) a false reason that you give for doing sth, usually sth bad, in order to hide the real reason; an excuse 2 pix/icons8-collaboration-100_white.png Questions to break the ice active wip xml_multi_dd_row What is your favourite way of breaking the ice at an event with people you don't know? 30 20 left 1;2;3;4 4;5;6;7;1;2;3 8;9;10;11;12;13 questions about the guest's country Can you recommend any destinations in your country for tourism or sports that is not popular among tourists? What are typical cliches that are not true? Is our company / product / service popular in your country? questions about the host's country What is your favourite drink? Do you like any particular tradition from our country? What is the most unexpected fact you have discovered during your stay? Is humour a good idea to break the ice or develop a long lasting relationship? work-related questions Is your industry suffering from the same hardships that we are? Is your company enjoying the same growth as we are? Are deadlines more important than work life balance? Is working after hours considered normal if you need to meet tight deadlines? Is it acceptable to employ your relatives? Can you use rude language? ]]> active textbook tmp_pdf/market_leader_3rd_advanced_students_book_pg90-91_working_across_cultures_socialising.pdf ✓ probably not pg 90 ex A B C speaking pg 90 ex D listening market_leader/market_leader_3rd_advanced/market_leader_3rd_advanced_audio_cd03/market_leader_3rd_advanced_audio_cd03_16.ogg market_leader/market_leader_3rd_advanced/market_leader_3rd_advanced_audio_cd03/market_leader_3rd_advanced_audio_cd03_17.ogg market_leader/market_leader_3rd_advanced/market_leader_3rd_advanced_audio_cd03/market_leader_3rd_advanced_audio_cd03_18.ogg (stopped here w/ Pavel & Kiril) T / Cl 'Are you fishing for something?' [Are you about to ask for a favour | Are you going to go fishing] ✓ Are you about to ask for a favour? If you are speaking to an international audience, is it a good idea to use colloquial language? 〆rather not... colloquial /kəˈləukwɪəl/ = (of words and language) used in conversation but not in formal speech or writing → need to use graded language pg 90 ex E listening market_leader/market_leader_3rd_advanced/market_leader_3rd_advanced_audio_cd03/market_leader_3rd_advanced_audio_cd03_19.ogg market_leader/market_leader_3rd_advanced/market_leader_3rd_advanced_audio_cd03/market_leader_3rd_advanced_audio_cd03_20.ogg market_leader/market_leader_3rd_advanced/market_leader_3rd_advanced_audio_cd03/market_leader_3rd_advanced_audio_cd03_21.ogg pg 91 ex H comments ]]> to break the ice = to overcome the first difficulties in starting a conversation, getting a party going, or making an acquaintance pretext (for sth / for doing sth) | ~ (to do sth) = false reason that you give for doing sth, usually sth bad, in order to hide the real reason; an excuse to turn down = to say, to refuse to pull someone's leg = to play a joke on sb foodie = (informal) person who is very interested in cooking and eating different kinds of food for on socialising If Nathan will come (OR came) on to this dinner he will be OR would be nervous ]]> 20230824 10:10-11:30 2 active Working across cultures - Breaking the ice By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Market Leader 3rd Edition Advanced Working across cultures market_leader_3rd_advanced_students_book_pg90-91_working_across_cultures_socialising.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> Market Leader 3rd Edition C1 1 Lead in active edit_ol_qa pix/icons8-collaboration-100_white.png Imagine you are queuing to get some coffee at a seminar. How do you start a conversation with the person next to you? Answer the following questions. Do you find meeting people for the first time difficult? How do you break the ice? ✓ ask how's business in their industry ✓ how do they find the presentation / seminar / workshop to break the ice = to overcome the first difficulties in starting a conversation, getting a party going, or making an acquaintance Have you got any hints to begin a conversation? ✓ find common ground ✓ show interest in your interlocutor's region / area → ask follow up questions How do you end a conversation that is boring? ✓ introduce your interlocutor to someone else ✓ offer to speak about another topic pretext = (for sth / for doing sth) | ~ (to do sth) a false reason that you give for doing sth, usually sth bad, in order to hide the real reason; an excuse 2 pix/icons8-collaboration-100_white.png Questions to break the ice active wip xml_multi_dd_row 30 20 left 1;2;3 4;5;6;7 8;9;10;11;12;13 questions about the guest's country Can you recommend any destinations in your country for tourism or sports that is not popular among tourists? What are typical cliches that are not true? Is our company / product / service popular in your country? questions about the host's country What is your favourite drink? Do you like any particular tradition from our country? What is the most unexpected fact you have discovered during your stay? Is humour a good idea to break the ice or develop a long lasting relationship? work-related questions Is your industry suffering from the same hardships that we are? Is your company enjoying the same growth as we are? Are deadlines more important than work life balance? Is working after hours considered normal if you need to meet tight deadlines? Is it acceptable to employ your relatives? Can you use rude language? ]]> active textbook tmp_pdf/market_leader_3rd_advanced_students_book_pg90-91_working_across_cultures_socialising.pdf ✓ probably not pg 90 ex A B C speaking pg 90 ex D listening market_leader/market_leader_3rd_advanced/market_leader_3rd_advanced_audio_cd03/market_leader_3rd_advanced_audio_cd03_16.ogg market_leader/market_leader_3rd_advanced/market_leader_3rd_advanced_audio_cd03/market_leader_3rd_advanced_audio_cd03_17.ogg market_leader/market_leader_3rd_advanced/market_leader_3rd_advanced_audio_cd03/market_leader_3rd_advanced_audio_cd03_18.ogg T / Cl 'Are you fishing for something?' [Are you about to ask for a favour | Are you going to go fishing] ✓ Are you about to ask for a favour? If you are speaking to an international audience, is it a good idea to use colloquial language? 〆rather not... colloquial /kəˈləukwɪəl/ = (of words and language) used in conversation but not in formal speech or writing → need to use graded language pg 90 ex E listening market_leader/market_leader_3rd_advanced/market_leader_3rd_advanced_audio_cd03/market_leader_3rd_advanced_audio_cd03_19.ogg market_leader/market_leader_3rd_advanced/market_leader_3rd_advanced_audio_cd03/market_leader_3rd_advanced_audio_cd03_20.ogg market_leader/market_leader_3rd_advanced/market_leader_3rd_advanced_audio_cd03/market_leader_3rd_advanced_audio_cd03_21.ogg pg 91 ex H comments ]]> to pull someone's leg = to play a joke on sb 20230816 10:10-11:30 2 active Competition By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Intelligent Business Upper Intermediate Unit 12 Competition pg 102 ex 1 reading pg 103 Crunch time for Apple intelligent_business_upper_intermediate_students_book_pg101-108_unit12_competition.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> Intelligent Business B2 Unit 12 Competition 1A Sales Training Video #74 - Switching Cost: Barrier to Selling in a Complex Sale active move_html5_video sales_training_video_nr74_switching_cost_barrier_to_Selling_in_a_complex_sale-Y4xInW4bUiI.mp4 1 Lead in active edit_ol_qa pix/icons8-collaboration-100_white.png Sales Training Video #74 - Switching Cost: Barrier to Selling in a Complex Sale Switching Cost: Barrier to Selling in a B2B Complex Sale. In this video sales trainer and expert Victor Antonio discuss the underlying cost of selling your product using the iceberg analogy. Total switching cost is the total cost to switch from one vendor to buy from you. As the total cost of switching goes up, the probability of a sale goes down. https://www.youtube.com/watch?v=Y4xInW4bUiI]]> How can a company prevent competitors from entering their market? ✓ involve high switching costs ✓ implement economies of scale that none else may afford Had you ever considered the impact of switching from one product to another before watching this video? When? What for? ✓ growing concern in the absence of standardisation active textbook keynotes ]]> active textbook tmp_pdf/intelligent_business_upper_intermediate_students_book_pg101-108_unit12_competition.pdf ✓ cost switching → focus on product differentiation → build your own ecosystem pg 102 listening Preview Protecting a market intelligent_business_the_economist_longman/intelligent_business_upper_intermediate/intelligent_business_upper_intermediate_audio_cd02/intelligent_business_upper_intermediate_audio_cd02_track_10.ogg pg 102 ex 1 reading pg 103 Crunch time for Apple pg 104 ex 2 reading for detail ]]> venue = place where people meet for an organized event, for example a concert, sporting event or conference economies of scale = when production costs are reduced by producing substantial quantities differentiation /,difə:,entʃi:'eiʃən/ = discrimination between things as different and distinct switching costs = costs involved in changing hardware from one producer to another to exert = to use power or influence to affect sb/sth crunch time = crucial moment, when sth long awaited is going to happen; critical period of time during which it is necessary to work hard and fast runaway success = happening very easily or quickly, and not able to be controlled hip = fashionable, trendy to unveil = to reveal, disclose to cede = to give up to dabble = to play in or as if in water, as of small children, to work with in an amateurish manner revered = respected, admired niche player = company present in a small segment of a market to be entitled = qualified for by right according to law seamless = having no spaces or pauses between one part and the next fully-fledged = completely developed; with all the qualifications necessary for sth shrewd = clever at understanding and making judgements about a situation; astute circumspect /'sə:kəm,spekt/ = thinking very carefully about sth before doing it, because there may be risks involved an the IT field It works really good well only with Mac You can connect any display what which | that you want You can take it with yourself you In common general the main idea is... ]]> 20230809 10:10-11:30 2 active Case study - Zaluski Strawberries Running a supplier audit By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business 2.0 Upper Intermediate Unit 3 Quality pg 46 ex 2 reading Internal e-mail the_business_upper_intermediate_2_0_students_book_pg36-47_unit3_quality.pdf schedule Holiday break: 20230802 cancelled lesson (substitute teacher - to be confirmed) zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> active textbook ✓ clean / dirty ✓ ripe / not ready for reaping ✓ bright red / pale ✓ firm / soft ✓ sweet / acid ✓ not bruised / bruised ✓ not decayed / rotten How to do you make sure the quality of strawberries meets customer expectations? ✓ run a quality audit ✓ improve shelf life ✓ reduce wastage ✓ implement a proactive approach to quality pg 46 ex 1 discussion pg 46 ex 2 reading T / Cl What do you do to improve quality of the products you sell? ✓ run a supplier audit ]]> active textbook tmp_pdf/the_business_upper_intermediate_2_0_students_book_pg46-47_case_study_zaluski_strawberries.pdf the_business_mac_millan/the_business_upper_intermediate_2_0/the_business_upper_intermediate_2_0_audio_cd01/the_business_upper_intermediate_2_0_audio_cd01_056.ogg How do you prepare to an audit? ✓ follow recommended best practice ✓ iron out problems before they come pg 47 ex 4 reading ]]> active textbook tmp_pdf/the_business_upper_intermediate_2_0_students_book_pg46-47_case_study_zaluski_strawberries.pdf the_business_mac_millan/the_business_upper_intermediate_2_0/the_business_upper_intermediate_2_0_audio_cd01/the_business_upper_intermediate_2_0_audio_cd01_057.ogg pg 47 ex 6 presentation T / Cl * harvesting ✓ pay for quality rather than quantity ✓ track who filled in each punnet (perhaps a stamp on the punnet) → practise modal verbs to give recommendations Pickers ought to be given more training → practise the passive to focus on the procedures & the fruit (rather than the doer) Picking bonuses should be given * transport ✓ should be delivered faster and / or more often * cooling process ✓ mustn't break the cold chain * packing procedures * shipping * cultivation T / Cl Conclusions Are investments in time and money viable for Zaluski? 〆might be costly (...) Are best practices recommended feasible? 〆 Zaluski only representing farmers (...) set for homework - tbc pg 47 ex 6 presentation ✓ compare ex 4 and ex 5 ✓ describe disparities ✓ justify actions to be action ✓ make a general recommendation ]]> fibre = part of food that helps to keep a person healthy by keeping the bowels working and moving other food quickly through the body seed = small hard part produced by a plant, from which a new plant can grow newly-wed = someone recently married; honeymooner ripe = fully grown and ready to be eaten harvest = time of year when the crops are gathered in on a farm, etc.; the act of cutting and gathering crops crate = box or case whose sides are of wooden slats with interspaces, used especially for transporting fruit punnet = a small light basket or container for fruit or vegetables to shrivel = to draw, or be drawn, into wrinkles; to shrink, and form corrugations; a leaf shrivels in the hot sun; the skin shrivels with age bruise = mark on a fruit or vegetable where it is damaged sound = reliable; in good condition; not damaged, hurt, etc to decay = to rot; to be destroyed gradually by natural processes; to destroy sth in this way to justify = to show that sb/sth is right or reasonable unrivalled = having no equal 20230726 10:10-11:30 2 active Emailing: quality problems Asking politely to take action by e-mail By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business 2.0 Upper Intermediate Unit 3 Quality pg 41 ex 3 have something done pg 44 ex 2 model (read e-mails & match to replies) pg 45 ex 4 analysis (complete table) the_business_upper_intermediate_2_0_students_book_pg36-47_unit3_quality.pdf Optional homework smartphone or tablet device print Download onto your tablet or print the following pdf for our next lesson. English Grammar in Use Advanced - Hewings Unit 32 Reporting with passive verbs icons8-hand-with-pen-100.png ex 32.1 32. 32.3 32.4 key to exercise Check your answers with the key at the end of the file english_grammar_in_use_advanced_hewings_cambridge_unit32_reporting_w_passive_verbs_w_key.pdf schedule Holiday break: 20230802 cancelled lesson (substitute teacher - to be confirmed) zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> active textbook I'm writing to complain about... pg 44 ex 1 discussion Functional language: Expressing dissatisfaction in a polite way T / Cl How can you explain politely why you are not happy? We are not satisfied by... We were disappointed to find out that... How can you remain polite but show you are very shocked (and upset)? We have been appalled♣ by the fact that... goods could get damaged during transit ♣to be appalled = to be shocked What can you say to ask something from your business partner in a very firm manner? We demand that... pg 44 ex 2 model pg 45 ex 3 analysis Lexical material: Formal & informal expressions in e-mails T / Cl Which is more informal? [Can you see to it | I would be grateful if you can] ✓ Can you see to it? = please, take action pg 45 ex 4 language focus pg 45 ex 5 output ]]> to appal = to make someone have strong feelings of shock or of disapproval out of order = in poor condition; not working properly nuisance /ˈnju:sns/ = thing, person or situation that is annoying or causes trouble or problems clause = item in a legal document that says that a particular thing must or must not be done at your end = part of an activity with which sb is concerned, especially in business to flood ~ in / into / out of sth = to arrive or go somewhere in large numbers nuisance = thing, person or situation that is annoying or causes trouble or problems to go to great lengths = to do everything you can batch = amount of food, medicine, products produced at one time somewhat = to some degree; rather to see to sth = be careful or certain to do something; make certain of something teething problems = small problems that a company, product, system, etc. has at the beginning to keep sb posted = to keep sb informed vial | phial = small glass container, for liquid medicine or perfume must had declare my tax We should to change the supply company While transportation transported by your company You need to read the small type print Please take accept my apologies ]]> to apologise /əˈpɒl.ə.dʒaɪz/ apologies /əˈpɒl.ə.dʒiz/ 20230719 10:10-11:30 2 active Avoiding blaming people directly (2/2) By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business 2.0 Upper Intermediate Unit 3 Quality pg 41 ex 3 have something done the_business_upper_intermediate_2_0_students_book_pg36-47_unit3_quality.pdf schedule Holiday break: 20230802 cancelled lesson (substitute teacher - to be confirmed) zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 3 Have something done active deck_shuffled_monochrome deck_of_phrases_have_something_done_b2_04.csv active textbook T / Cl What is time consuming but cheap to have done? ✓ changing a flat tyre → I will have the flat tyre of the forklift repaired (...) What is relatively easy but expensive to have done? ✓ repainting → We shan't have the floor markings repainted (...) ]]> active textbook tmp_pdf/the_business_upper_intermediate_2_0_students_book_pg40-41_quality_passive_structures_passive_modals_have_something_done.pdf T / Cl What is time consuming but cheap to have done? ✓ changing a flat tyre → I will have the flat tyre of the forklift repaired (...) What is relatively easy but expensive to have done? ✓ repainting → We shan't have the floor markings repainted (...) pg 41 ex 3 have something done T / Cl If you were a manager running a meeting, how often should you have tasks accomplished by your subordinates? How would you deal with misunderstandings when you delegate tasks? ✓ delegate step by step ✓ ask questions to confirm understanding ✓ use passive form to remain polite ✓ use active voice to be more assertive pg 41 ex 4 listening the_business_mac_millan/the_business_upper_intermediate_2_0/the_business_upper_intermediate_2_0_audio_cd01/the_business_upper_intermediate_2_0_audio_cd01_050.ogg T / Cl How can you avoid blaming people directly? ✓ use the passive form pg 41 ex 5 passive pg 41 ex 6 grammar ]]> active textbook pg 115 internal auditor ✓ practise being polite ✓ use passive & modals forms
roleplay
pg 117 night shift supervisor ✓ suggest what should be done ✓ use modals forms
roleplay
]]> forklift = small industrial vehicle with a power operated forked platform in front that can be inserted under loads to lift and move them skip = large open container for putting old bricks, rubbish/garbage, etc. in. The skip is then loaded on a lorry/truck and taken away stacking = placing in a vertical arrangement so that each item in a pile is resting on top of another item in the pile rack = piece of equipment, usually made of metal or wooden bars, that is used for holding things or for hanging things on pallet = heavy wooden or metal base that can be used for moving or storing goods to stack = to arrange objects neatly in a pile; to be arranged in this way shift log = record of what happened during the period of time worked by a group of workers who start work as another group finishes 20230712 10:10-11:30 2 active EF 13-2-1 Art and creativity - Describing visual art you like By the end of this session you will have studied smartphone or tablet device print Download onto your tablet or print the following pdf for our next lesson. The Business 2.0 Upper Intermediate Unit 3 Quality pg 41 ex 3 have something done the_business_upper_intermediate_2_0_students_book_pg36-47_unit3_quality.pdf (only Kiril present) zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> active textbook 1 Lead in active edit_ol_qa pix/icons8-collaboration-100_white.png Many people pretend to understand art in order to socialise. Do you agree? As a result of the Internet and information overload do you think people have become indifferent to art? Are they less interested in the arts than 25 or 50 years ago? Would you say art has become too difficult to understand? Or on the contrary it has become too democratised? A piece of art should be unique. What piece of art has wowed you recently? 2 Role play active role_play Recycle new expressions and language. Talk with a friend about a piece of art you like. Use the DAIJ approach (description, analysis, interpretation, judgement) One of my favourite piece of art is... I'm fond of Gothic architecture because it has inspired many games. Also, the settings in Batman films evoke... Listen to your friend's description and occasionally disagree. Try to critique his/her opinion. I'm sorry to say I disagree with the message it conveys... to critique /krə'ti:k/ = to write or give your opinion of, or reaction to, a set of ideas, a work of art, etc visual arts = painting, depicting, drawing, design, art, plastic arts, visual arts, portraiture, landscape painting charcoal /'tʃɔr,kəul/ = black substance made by burning wood slowly in an oven with little air, used as a fuel or for drawing sketch = simple picture that is drawn quickly and does not have many details to evoke = to bring a feeling, a memory or an image into your mind to convey ~ sth (to sb) = to make ideas, feelings, etc. known to sb overwhelming = very great or very strong; so powerful that you cannot resist it or decide how to react despair = feeling of having lost all hope to wow sb = to make sb feel impressed and admire sth to rehearse = to practise or make people practise a play, piece of music, etc. in preparation for a public performance craft = activity involving a special skill at making things with your hands; quilt /'kwilt/ = duvet; decorative cover for a bed, made of two layers with soft material between them to portray = to show sb/sth in a picture; to describe sb/sth in a piece of writing to depict = to describe sth in words, or give an impression of sth in words or with a picture to feature = to include a particular person or thing as a special characteristic impressionism = style in painting developed in France in the late 19th century that uses colour to show the effects of light on things and to suggest atmosphere rather than showing exact details cubism = style and movement in early 20th century art in which objects and people are represented as geometric shapes, often shown from many different angles at the same time gargoyle = ugly figure of a person or an animal that is made of stone and through which water is carried away from the roof of a building, especially a church Gothic = (architecture) built in the style that was popular in Western Europe from the 12th to the 16th centuries, and which has pointed arches and windows and tall thin pillars: a Gothic church;(of a novel, etc.) written in the style popular in the 18th and 19th centuries, which described romantic adventures in mysterious or frightening surroundings common sense general meaning The art is a kind of hobby (pastime) for people Maybe it's a very artistical artistic piece of nowadays contemporary art He unattendenly unintentionally killed him You can spend very much time there It's more an exclusion exception ]]> 20230705 10:10-11:30 2 active Avoiding blaming people directly By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business 2.0 Upper Intermediate Unit 3 Quality pg 40 ex 2 passive questions & modals the_business_upper_intermediate_2_0_students_book_pg36-47_unit3_quality.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 20210915-1555 The passive to be less direct active grammar active textbook ✓ use the passive form pg 40 ex 1 grammar pg 40 ex 2 passive questions & modals ]]> 20211003-2135 Have something done active grammar subject + auxiliary/modal verb + object + past participle Is the agent (hairdresser) important? 〆 no → arrangement for a different person to do sth for us ✓ I have my hair cut every month by ♣my neighbour who is a butcher subject + auxiliary/modal verb + object + past participle + preposition + agent ♣ my neighbour who is a butcher = agent A hotel manager asks the customer: Will you [have served your breakfast | have your breakfast served] in your room? ✓ will you have your breakfast served = arrangement for a different person to do sth for us ... or will you have it downstairs? [arrangement | request] ≠ arrangement ✓ request, order ]]> 1 Have something done active deck_shuffled deck_of_phrases_have_something_done_b2_03.csv to mend = to repair missed lost by him How does is it possible that guys like you lost the package?! Do you mean the packages had been forgotten to send and not sent? Everything The only thing that we can do is send them tomorrow The experience level should be stayed remain (the same) That's how what they say ]]> 20230628 10:10-11:30 2 active Analysing quality By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business 2.0 Upper Intermediate Unit 3 Quality pg 39 ex 7 8 collocations the_business_upper_intermediate_2_0_students_book_pg36-47_unit3_quality.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> active textbook pg 39 ex 6 speaking ]]> active textbook ✓ best practice = the most suitable or efficient way of doing sth = collocation What is a synonymous collocation of 'built-in flaw'? ✓ design fault pg 39 ex 7 8 collocations T / Cl Why are statutory requirements in the RF often higher than elsewhere? ✓ legacy of the USSR 〆form of protectionism How often do poor industry standards result in design defaults? 〆in emerging markets with little local competition & lack of technology transfer Are measurable objectives always compatible with best practice? 〆technical specifications to be satisfied are too demanding What quality assurance will satisfy customer expectations in Russia? ✓ not made in Russia!? Is best practice rather than profit margins on the agenda of Russian manufacturing plants? 〆 probably not yet pg 39 ex 9 10 presentation & discussion ]]> 1 Clever kitchens active move_html5_video cleverkitchen_compact_design_for_city_living.mp4 3 Clever kitchens active edit_ol_qa pix/icons8-collaboration-100_white.png Clever Kitchen - interior designing http://www.youtube.com/watch?v=SSNI8w1orxk ]]> What role does the kitchen play in your family? At work? ✓ not only dine together ✓ to chill out & have a coffee break with colleagues ✓ to catch up with the news, gossips = informal location for socialising to catch up with = to make up work that was missed due to absence at a later point gossip = informal talk or stories about other people's private lives, that may be unkind or not true What should your ideal kitchen look like? ✓ cook food for you remotely ✓ inform you of groceries to buy IOE = internet of things What are the advantages of this design? ✓ compact ✓ modern ✓ convenient ✓ well-equipped What are the disadvantages of this concept? 〆expensive 〆not equipped for preparing big Xmas dinners or birthdays 〆probably more for DINKS 〆tiny fridge DINKS = double income, no kids Would you buy such a design? What would you change or add to its design? 〆would prefer an island design in the middle of the room shoddy = designed to deceive or mislead either deliberately or inadvertently heavy-duty = made for long or hard use; very strong flimsy = thin strong lightweight translucent paper used especially for making carbon copies, lacking solidity or strength, not convincing to splash out = (informal) to spend a lot of money on sth compliance (in - with) = practice of obeying rules or requests made by people in authority disposable = item that can be disposed of after it has been used tough = strong enough to deal successfully with difficult conditions or situations statutory /ˈstætjutərɪ/ = fixed by law; that must be done by law compulsory = obligatory design fault = flaw in a product which is due to it being poorly designed technical specifications = precise guidelines which establish how the product should be built industry standards = accepted norm in a particular field of business to impose = to force sb/sth to have to deal with sth that is difficult or unpleasant quality assurance = system put in place to ensure that quality targets are met less little | few (parts) as we can It's heavy difficult to repair by yourself How What do you think, what should be the price for this car? ]]> 20230621 10:10-11:30 2 active Quality is in the eye of the stakeholder By the end of this session you will have studied Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Wednesday 20230614 → time allowed: 60min Quarterly test (on-line version) smartphone or tablet device print Download onto your tablet or print the following pdf for our next lesson. The Business 2.0 Upper Intermediate Unit 3 Quality pg 38 ex 2 reading Quality is in the eye of the stakeholder pg 38 ex 4 word building the_business_upper_intermediate_2_0_students_book_pg36-47_unit3_quality.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> quarterly_test_kasperskygroup204_20230614.xml Quarterly test (logs) active quarterly_test_logs test_log_Alex_20230616_1452_quarterly_test_kasperskygroup204_20230614.xml test_log_GonkovKirill_20230613_2336_quarterly_test_kasperskygroup204_20230614.xml test_log_PavelKaptur_20230619_2053_quarterly_test_kasperskygroup204_20230614.xml active textbook Something that is... ✓ reliable ✓ well-designed but perhaps not... 〆environmentally friendly (because it is not really a priority in some lifestyles) pg 38 ex 1 discussion Quality is in the eye of the stakeholder ]]> active textbook tmp_pdf/the_business_upper_intermediate_2_0_students_book_pg36-47_unit3_quality.pdf ✓ auditors (...) pg 38 ex 3 listening the_business_mac_millan/the_business_upper_intermediate_2_0/the_business_upper_intermediate_2_0_audio_cd01/the_business_upper_intermediate_2_0_audio_cd01_047.ogg the_business_mac_millan/the_business_upper_intermediate_2_0/the_business_upper_intermediate_2_0_audio_cd01/the_business_upper_intermediate_2_0_audio_cd01_048.ogg the_business_mac_millan/the_business_upper_intermediate_2_0/the_business_upper_intermediate_2_0_audio_cd01/the_business_upper_intermediate_2_0_audio_cd01_049.ogg pg 38 ex 4 word building ]]> beholder = person who becomes aware (of things or events) through the senses; observer substandard = of less than the required or normal quality or size; inferior exacting = needing or demanding a lot of effort and care about details for of quality control He doesn't isn't concerned by quality everyday ]]> 20230614 10:10-11:30 2 active Two kinds of quality Quality & standards (planned obsolescence) By the end of this session you will have studied Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Wednesday 20230614 → time allowed: 60min Quarterly test (on-line version) (no new homework) smartphone or tablet device print Download onto your tablet or print the following pdf for our next lesson. The Business 2.0 Upper Intermediate Unit 3 Quality the_business_upper_intermediate_2_0_students_book_pg36-47_unit3_quality.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> The Business Upper Intermediate 2.0 B2 active textbook ✓ depends whether needs are short or long term pg 36 ex 1 2 discussion pg 36 ex 3 reading pg 37 Two kinds of quality T / Cl Are Russian products closing the gap with Western ones in terms of quality? ✓ some niche products & digital services 〆 only warfare and nuclear installations Can you afford quality for quality's sake? 〆 probably not = doesn't actually add real value What are the two kinds of quality mentioned? ✓ taken for granted quality = should be a standard in today's competing markets ✓ enchanting quality = calls for innovation (e.g. IPhones) Lexical material: Quality control, planned obsolescence pg 36 ex 4 5 reading for detail ]]> active textbook tmp_pdf/the_business_upper_intermediate_2_0_students_book_pg36-47_unit3_quality.pdf the_business_mac_millan/the_business_upper_intermediate_2_0/the_business_upper_intermediate_2_0_audio_cd01/the_business_upper_intermediate_2_0_audio_cd01_046.ogg T / Cl Do you think long-lasting goods are more eco-friendly? 〆probably more difficult to recycle Do you believe consumers really want planned obsolescence? ✓ easier to recycle 〆some consumers don't want to upgrade so often ✓ some consumers don't want to keep things too long because they may not be fashionable any more (...) Lexical material: Quality & standards (planned obsolescence) pg 36 ex 8 discussion discuss using the following expressions ✓ white goods ✓ planned / built-in obsolescence ✓ labour time ✓ spare parts ✓ fashion ✓ frequent upgrade ✓ recycling ✓ taken-for-granted quality ✓ enchanting quality ✓ depreciation of assets implemented by B2B ]]> durability = ability to last long by resisting to stress or force white goods = domestic appliance, is usually defined as a large machine which accomplishes some routine housekeeping task, which includes purposes such as cooking, or food preservation built-in / planned obsolescence = commercial strategy to decide of built quality and when goods could become old-fashioned; falling into disuse or becoming out of date fracture = fact of sth breaking, especially a bone heading = title printed at the top of a page or at the beginning of a section of a book superficial = not studying or looking at sth thoroughly; seeing only what is obvious sake (for the - of sth) = because of the interest or value sth has, not because of the advantages it may bring enchanting = capturing interest as if by a spell spell = words that are thought to have magic power or to make a piece of magic work elusive = difficult to find, define, catch, or achieve craze = an interest followed with exaggerated zeal, sth which becomes suddenly very popular to take for granted = to accept without verification or proof; to suppose or understand to be true lean = of organizations, etc.) strong and efficient because the number of employees has been reduced; (of meat) with little fat trap = a device in which something (usually an animal) can be caught and penned fads = any form of behaviour that develops among a large population and is collectively followed with enthusiasm for some period, generally as a result of the behaviour's being perceived as novel in some way; things which are fashionable for a short time sour = unpleasant, unsuccessful, having a stale taste marvel = wonderful and surprising person or thing amid = in the middle of or during sth, especially sth that causes excitement or fear to rumble = to make a long deep sound or series of sounds give pay much attention for to performance problems I want to choose by on my own (OR by myself) ]]> 20230607 10:10-11:30 2 active Keeping secrets (2/2) Being late for work By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Speak Out Advanced pg 57 ex 5 A B grammar speak_out_advanced_students_book_pg58-59-139_family_secrets_modal_verbs_should_ought_neednt_practice.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 20230607-1054 Modal verbs & phrases (had better/sooner, needn't...) active grammar 1 Modal verbs active decks deck_of_phrases_modal_verbs_b202.csv active textbook pg 57 ex 5 B grammar set for homework pg 137 Unit 5.1 ex 1 2 set for homework pg 57 ex 7 practice Family secrets Functional language: Elision T / Cl Read out the following: /'tel (h)im wɔt əd 'hæpənd/ ✓ Tell him what had happened → find examples of elision /əd/ ← weak form of had /həd/ pg 57 ex 6 listening speak_out/speak_out_advanced/speak_out_advanced_audio_cd01/speak_out_advanced_audio_cd01_29.ogg pg 57 ex 7 practice pg 57 ex 8 speaking ]]> 1 How to be Late for Work - Foil Arms and Hog active move_html5_video how_to_be_late_for_work_-_foil_arms_and_hog-5va_6gp9gjm.mp4 2 How to be Late for Work - Foil Arms and Hog active edit_ol_qa pix/icons8-collaboration-100_white.png How to be Late for Work - Foil Arms and Hog https://www.youtube.com/watch?v=5vA_6GP9gjM&vl=en]]> How do you feel when you are late at work? (i.e. arrive later than expected) ✓ embarrassed ✓ perhaps upset because you'll have to leave later Are you always guilty? 〆don't feel guilty because it's not always your fault What are common reasons for being late? ✓ traffic jams ✓ car accident ✓ oversleep Who can you blame for being late? ✓ pets ✓ children ✓ your wife (...) What are the best excuses for being late? ✓ those that can help you be forgiven Which way(s) do you think is the most / least effective if you arrive late at work? the Blamer the Gifter the Daylight Saver the Judas the Character Witness the Reverse Psychologist the Sudden Injury the Disbeliever the Funeral Attire the Quick Change the Full Disclosure Is there anything you ought to do to avoid arriving late? ✓ had better share your agenda with colleagues ✓ needn't describe what time slots are dedicated to wip textbook embarrassed = shy, awkward or ashamed, especially in a social situation to foil = to stop sth from happening, especially sth illegal; to prevent sb from doing sth Foil Arms and Hogs = group's name evolved from nicknames each of the members had for each other, Foil (Sean Finegan) being the comedy foil, Arms (Conor McKenna) was 'All arms and Legs' and Hog (Sean Flanagan) because he ostensibly hogged the limelight foil = in films, TV shows, and books, a foil character is someone who contrasts with another character – usually the main character – to highlight their qualities judas /'dʒu:dəs/ = person who betrays a friend; traitor attire /əˈtaɪə/ = clothes myself not very comfortable ]]> 20230531 10:10-11:30 2 active Pondering People | Is it financially worth relocating? By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Speak Out Advanced pg 57 ex 5 A B grammar speak_out_advanced_students_book_pg58-59-139_family_secrets_modal_verbs_should_ought_neednt_practice.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 1 Is it financially worth relocating? active edit_ol_qa pix/icons8-collaboration-100_white.png Would you enjoy the standard of living you have now if you relocated? The figures presented here do not take into account differences in the cost of living in different countries, and the results vary greatly from one year to another based on fluctuations in the exchange rates of the country's currency. Such fluctuations change a country's ranking from one year to the next, even though they often make little or no difference to the standard of living of its population. GDP per capita is often considered an indicator of a country's standard of living;[1][2] however, this is inaccurate because GDP per capita is not a measure of personal income. Comparisons of national income are also frequently made on the basis of purchasing power parity (PPP), to adjust for differences in the cost of living in different countries. (See List of countries by GDP (PPP) per capita.) PPP largely removes the exchange rate problem but not others; it does not reflect the value of economic output in international trade, and it also requires more estimation than GDP per capita. On the whole, PPP per capita figures are more narrowly spread than nominal GDP per capita figures. src: Wikipedia https://en.wikipedia.org/wiki/List_of_countries_by_GDP_(nominal)_per_capita ]]> How would your purchasing power in Moscow compare with other destinations? Purchasing power parity (PPP)[1] is a measurement of the price of specific goods in different countries and is used to compare the absolute purchasing power of the countries' currencies. PPP is effectively the ratio of the price of a basket of goods at one location divided by the price of the basket of goods at a different location. The PPP inflation and exchange rate may differ from the market exchange rate because of tariffs, and other transaction costs.[2] The purchasing power parity indicator can be used to compare economies regarding their gross domestic product (GDP), labour productivity and actual individual consumption, and in some cases to analyse price convergence and to compare the cost of living between places.[3] The calculation of the PPP, according to the OECD, is made through a basket of goods that contains a "final product list [that] covers around 3,000 consumer goods and services, 30 occupations in government, 200 types of equipment goods and about 15 construction projects". src: Wikipedia https://www.numbeo.com/quality-of-life/rankings_by_country.jsp?title=2022&displayColumn=1 ]]> Is life in London better than in Moscow? Indices Difference  Consumer Prices in London are 104.3% higher than in Moscow (without rent) Consumer Prices Including Rent in London are 138.7% higher than in Moscow Rent Prices in London are 204.9% higher than in Moscow Restaurant Prices in London are 145.4% higher than in Moscow Groceries Prices in London are 78.9% higher than in Moscow Local Purchasing Power in London is 51.5% higher than in Moscow src: numbeo.com https://www.numbeo.com/cost-of-living/compare_cities.jsp?country1=Russia&country2=United+Kingdom&city1=Moscow&city2=London ]]> Which areas in Europe are the biggest hubs for high-tech, when it comes to employment? London and especially the area just west of it (in particular Oxford), is the biggest tech hub in Europe when looking at the share of employment. Almost 12% of the working population is employed in the high-tech sector in this area. Prague and Budapest are also major tech hubs in Europe. Both boast a great environment for tech start-ups and employ more than 10% of the working population. Budapest is home to TIER, Europe’s leader in micro-mobility. Prague is home to Avast, one of the world’s biggest cyber security companies. src: landgeist.com https://landgeist.com/2021/06/16/employment-in-high-tech/ ]]> What are the top destinations for IT jobs in 2023? Do you agree with these findings? USA > Switzerland > Singapore > Canada > Australia > United Kingdom > Germany> France > Japan According to the chart, Switzerland and the United States offer the highest salaries for IT jobs, with an average range of $100,000 to $120,000 per year. Canada also offers high IT salaries, with average ranges of $70,000 to $90,000 per year. They are followed by Singapore, Australia, and Japan with annual average ranges of $5000 to $65000. Next in the line are Germany, the United Kingdom, and France with an average range of $45,000 to $55,000 per year. https://techbehemoths.com/blog/best-countries-for-it-jobs ]]> 20230524 10:10-11:30 2 active Keeping secrets By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Speak Out Advanced pg 56 ex 2 A reading The lost art of keeping secrets speak_out_advanced_students_book_pg58-59-139_family_secrets_modal_verbs_should_ought_neednt_practice.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> active textbook tmp_pdf/speak_out_advanced_students_book_pg58-59-139_family_secrets_modal_verbs_should_ought_neednt_practice.pdf ✓ to make a surprise ✓ to avoid problems ✓ to protect people → white lie = telling a lie not to hurt or upset somebody pg 56 ex 1 speaking pg 56 ex 2 A reading The lost art of keeping secrets pg 56 ex 2 B C listening speak_out/speak_out_advanced/speak_out_advanced_audio_cd01/speak_out_advanced_audio_cd01_28.ogg ]]> active textbook ✓ when your colleague is going to be promoted / made redundant? pg 56 ex 3 A B vocab pg 56 ex 4 speaking ]]> white lie = harmless or small lie, especially one that you tell to avoid hurting sb confessional = (of speech or writing) in which a person reveals private thoughts or admits to past incidents, especially ones about which they feel ashamed or embarrassed to divulge /di'vəldʒ/ = to make known to the public information that was previously known only to a few people or that was meant to be kept a secret to give away = to reveal a secret to blurt out = to divulge a secret; to say sth suddenly and without thinking carefully enough innermost = being deepest within the self to spill the beans = to tell a secret to someone who is not supposed to know about it to let the cat out of the bag = to divulge to give the game away = to disclose a secret deliberately to stay / keep schtum = to remain silent, or say nothing (probably derives from the German word stumm meaning silent) to make up = to come to terms, to reconcile at the drop of a hat = without waiting; immediately; promptly; whenever you have a chance off one's chest = told to someone and so not bothering you any more; not making you feel worried or upset, because you have talked about it furtive /'fə:tiv/ = (disapproving) behaving in a way that shows that you want to keep sth secret and do not want to be noticed to dare = to have the courage to do sth compelled = forced to talks to tells everybody (OR each other) their secrets If you have secrets from your relatives which who are very close to you How What do you call a person who... ]]> 20230517 10:10-11:30 2 active Case study - Principles or profit By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Market Leader 3rd Intermediate Unit 10 Ethics Case study - Principles or profit pg 103 writing a summary ✓ review proposals ✓ justify your choice market_leader_3rd_intermediate_course_book_pg102-103_case_study_principles_or_profit_ethics.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> active textbook DVD case study commentary Feedback ✓ establish clear leadership ✓ focus on core values ✓ explain why you may sometimes not be able to be consistent with your core purpose ✓ address common needs → what the company can bring to society ✓ make clear & consistent choices → be either ethical or profit-oriented → don't pay lip service (to avoid reputational damage) ✓ build confidence in the quality of products ]]> 1 Animal testing alternatives active move_html5_video animal_testing_alternatives_unilever-9qSL9_nfQu0.mp4 1 Non animal safety science Making ethical choices: non animal safety science active edit_ol_qa pix/icons8-collaboration-100_white.png Animal testing alternatives We’ve been using and developing alternatives to animal testing for more than 30 years. In a new film created for Unilever by BBC StoryWorks, go inside our global Safety and Environmental Assurance Centre and hear from the scientists committed to the cause. This film is part of a series exploring how the cosmetics and personal care sector affects people, the planet and products. Watch other films in the #EssentialsForDailyLife series here: https://essentialsfordailylife.cosmet. https://www.youtube.com/watch?v=9qSL9_nfQu0 ]]> Would you buy cosmetics from a company rather than another one if you had the guarantee it was ethically produced? ✓ depending on price, probably yes ✓ if they have the reputation of being a pioneer of non animal approaches e.g. Unilever Do you believe it is possible to launch new medicines without testing on animals and/or humans? How? ✓ computational chemistry ✓ testing on instrumented mannequins ✓ focus on consumer safety = non animal safety science Would you like to work in this company? Why / why not? ✓ transparency ✓ ethical mission statement ✓ sustainable goals to turn a blind eye to = to refuse to acknowledge; not to take into consideration; to pretend not to see sth; to ignore to come to your senses = to think clearly; behave as usual or as you should; act sensibly; to become conscious again; wake up to fix up ~ a meeting) = to make arrangements for to withdraw ~ sth (from sth) = to stop giving or offering sth to sb to live up to = to satisfy; meet the requirements or expectations of to suffer = ~ (from sth) | ~ (for sth) to be badly affected by a disease, pain, sadness, a lack of sth, etc; to experience sth unpleasant, such as injury, defeat or loss to cure ~ sb (of sth) = to make a person or an animal healthy again after an illness to withhold = to refuse to give sth to sb reluctant ~ (to do sth) = hesitating before doing sth because you do not want to do it or because you are not sure that it is the right thing to do severe = extremely bad or serious to kill two birds with one stone = to succeed in doing two things by only one action at stake = at risk, in question or at issue 20230510 10:10-11:30 2 active Scan-based trading & logistics Case study - Principles or profit By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 3.1 Supply chain - Outsourcing pg 37 ex 4 vocab the_business_mac_millan_advanced_students_book_pg32-43_unit3_supply_chain.pdf smartphone or tablet device print Download onto your tablet or print the following pdf for our next lesson. Market Leader 3rd Intermediate Unit 10 Ethics Case study - Principles or profit pg 102 background reading market_leader_3rd_intermediate_course_book_pg102-103_case_study_principles_or_profit_ethics.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> active textbook pg 37 ex 5 speaking → choose a product → complete supply chain stages (from sourcing raw materials to location of distribution centres) → consider reverse logistics issues (e.g. how to deal with the product in case of past sell-by date) T / Cl What do you need to avoid stockouts? [proactive | liable] measures ✓ proactive measures ]]> active textbook the_business_mac_millan/the_business_advanced/the_business_mac_millan_advanced_audio_cd01/the_business_advanced_audio_cd01_38.ogg T / Cl Is managing dates proactively a prerequisite and/or standard nowadays? (...) Can a logistics provider be trusted to supply goods to your warehouse automatically without your calling them when you run the risk of a stockout? ✓ perhaps if it's a regular product (...) pg 37 ex 7 vocab pg 37 ex 8 discussion ]]> active textbook ✓ could help recover your reputation after some allegations of being too profit oriented ✓ may afford this kind of publicity if well established (...) pg 102 background reading T / Cl Can you take the risk of testing a new drug in Africa? 〆reliable clinical results call for expensive infrastructure perhaps not available locally ✓ kill two birds with one stone 〆might attract attention of human rights activists 〆target patients won't be future buyers, only NGOs and governments ]]> active textbook tmp_pdf/market_leader_3rd_intermediate_course_book_pg102-103_case_study_principles_or_profit_ethics.pdf market_leader/market_leader_3rd_intermediate/market_leader_3rd_intermediate_audio_cd02/market_leader_3rd_intermediate_audio_cd02_031.ogg T / Cl What would you do if you were a shareholder: only make profit or also try to support more ethical decisions? ✓ find more partners to reach a morally satisfactory outcome ]]> active textbook 〆could be fined if found to have withheld evidence of side effects ✓ make a press release to be clear about its mission statement ✓ avoid animal testing at any cost → don't pay lip service if you can't afford to hold your promises ≠ always put principles before profits pg 103 discussion topics for the management meeting T / Cl What are the main areas of concern? What is at stake: testing on people, animals, or finding long-term financial support? 〆potential partners & stakeholders won't want to run the risk of being sued for testing ✓ diligently observe local regulation for introducing new drugs in the market → finding long-term financial support = priority Can licensing be an alternative form of financing production & sales? ✓ ask a 3rd party pharmaceutical group to manufacture & sell if you can't afford to do so yourself = reminiscent of outsourcing & franchising → focus on R&D 〆very long ROI means they need to sell as much as possible while the product is still licensed... pg 103 task 1 2 → use agenda to address issues ]]> 3 Items on the management meeting agenda active edit_ol_qa_writing edit_ol_qa prep_ol_qa pix/icons8-collaboration-100_white.png River blindness ✓ promising results → impact of image on reputation PX200 drug for treating heart disease ✓ final stages of development 〆severe breathing difficulties → ethical decision New dieting product 〆may involve animal testing ✓ opportunity to continue or abandon animal testing altogether → ethical decision active textbook DVD case study commentary Feedback ✓ establish clear leadership ✓ focus on core values ✓ explain why you may sometimes not be able to be consistent with your core purpose ✓ address common needs → what the company can bring to society ✓ make clear & consistent choices → be either ethical or profit-oriented → don't pay lip service (to avoid reputational damage) ✓ build confidence in the quality of products set for homework pg 103 writing - short report ]]> thrift shop = retail establishment run by a charitable organization to raise money by selling mainly used goods such as clothing, books, music albums, shoes, DVDs, toys, and furniture donated by members of the public, and are often staffed by volunteers. Because the items for sale were obtained for free, and business costs are low, the items can be sold at competitive prices scan-based trading = where retailers pay suppliers for a product when consumers purchase it rather than at the time it is delivered to the store traceability = in logistics, traceability refers to the capability for tracing goods along the distribution chain on a batch number or series number basis. Traceability is an important aspect for example in the automotive industry, where it makes recalls possible, or in the food industry where it contributes to food safety to turn a blind eye to = to refuse to acknowledge; not to take into consideration; to pretend not to see sth; to ignore to come to your senses = to think clearly; behave as usual or as you should; act sensibly; to become conscious again; wake up to fix up ~ a meeting) = to make arrangements for to withdraw ~ sth (from sth) = to stop giving or offering sth to sb to live up to = to satisfy; meet the requirements or expectations of to suffer = ~ (from sth) | ~ (for sth) to be badly affected by a disease, pain, sadness, a lack of sth, etc; to experience sth unpleasant, such as injury, defeat or loss to cure ~ sb (of sth) = to make a person or an animal healthy again after an illness to withhold = to refuse to give sth to sb reluctant ~ (to do sth) = hesitating before doing sth because you do not want to do it or because you are not sure that it is the right thing to do severe = extremely bad or serious In the case when you want to lose weight ]]> 20230503 10:10-11:30 2 active Describing products and systems Preparing for forward & reverse logistics By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 3.1 Supply chain - Outsourcing pg 36 ex 2 speaking the_business_mac_millan_advanced_students_book_pg32-43_unit3_supply_chain.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 1 Reverse logistics 20230426 hw20230503 pix/icons8-collaboration-100_white.png 1 Reverse logistics 20230426 prep edit_ol_qa pix/icons8-collaboration-100_white.png the process of moving goods from their typical final destination for the purpose of capturing value, or proper disposal. Re-manufacturing and refurbishing activities also may be included in the definition of reverse logistics. In order to model reverse logistics network from an economics point of view, the following simplified reverse logistics system has to be set. In this model the products are gathered from the consumers and transferred back to the producers, hence the direction of the flow in the distribution supply chain is reversed and the model is expanded with the recovery centre. First of all the used products are collected from the consumers and moved to the recovery centre where the condition of the products are examined according to their end of life cycle. If there is still recapture value, then the product is disassembled as preparation for further reprocessing, which means physical transformation to the new customer. Otherwise the used product is disposed and transferred to the landfill site. According to the introduced model the main differences between forward and reverse logistics can be identified: • uncertainty on the quantity, quality and timing • complex system due to more participants and more interactions • mismatch between demand and supply occurs • unexplored market opportunities but the low value of return flow means a limit (src: Wikipedia) ]]> What stage of the supply chain is often more costly for industries involving low-skilled labour force [manufacturing | logistics]? ✓ logistics = more likely to threaten the viability of a business Reverse logistics deal with [delivered | returned] goods ✓ returned goods On-line businesses are [less | more] vulnerable to the costs of returned goods ✓ more vulnerable ✓ less demand for returned goods in a traditional shop ✓ high-touch goods need to be tried on before buying (e.g. shoes) When do you use reverse logistics? ✓ returning of goods ✓ repositioning of goods ✓ return for destruction or recycling Should the same logistics be responsible for reverse logistics? 〆smaller volumes for returning goods call for a different fleet of vehicles e.g. lorries for delivery of pallets from the warehouse to distribution centres and points of sale e.g. mini-vans for returning goods (...) From a retailer's perspective, what is better: [outsourced | in-house] logistics? ✓ cost effectiveness & rich experience of outsourced logistics companies (trust based on success stories) ✓ guarantee of quality & standards secured by in-house logistics (...) How would you deal with the liquidation of stocks? ✓ usually a marketing decision rather than a product life issue → price repositioning active textbook Amazing logistics → pg 116 answers 1c 2a 3c 4c 5c T / Cl Which plant will make the new yogurt? ↔ [define production location | source raw materials] ✓ define production location pg 36 ex 2 speaking ]]> active textbook tmp_pdf/the_business_mac_millan_advanced_students_book_pg32-43_unit3_supply_chain.pdf the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd01/the_business_advanced_audio_cd01_37.ogg set for homework pg 37 ex 4 vocab ]]> succinct /səkˈsɪŋkt/ = briefly giving the gist of something ore = mineral that contains metal that is valuable enough to be mined dairy = containing, or concerning milk and its products sell-by date = date stamped on perishable produce indicating the date by which it should be sold stockout | out-of-stock (OOS) event = event that causes inventory to be exhausted. While out-of-stocks can occur along the entire supply chain, the most visible kind are retail out-of-stocks in the fast-moving consumer goods industry reverse logistics = maximising the value of all goods which, for one reason or another, are removed from the primary distribution channel; return of goods from cradle to grave = during the entire life cycle salvage = act of saving goods or property that were in danger of damage or destruction; before being used or consumed, e.g. best-by date past but yogurts haven't been eaten yet advices pieces of advice ]]> 20230426 10:10-11:30 2 active Free trade vs fair trade By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 3.1 Supply chain - Outsourcing pg 34 ex 2 reading Free trade or fair trade the_business_mac_millan_advanced_students_book_pg32-43_unit3_supply_chain.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> active textbook ✓ if taste > price > child labour → whether it is ethically produced matters less ✓ if guarantee of no child labour > price → fair trade pg 34 ex 1 grammar pg 34 ex 2 reading Free trade or fair trade T / Cl Will you buy fair trade next time you go shopping? ✓ depends on price ]]> 20190808-0916 Defining vs non-defining clauses active grammar 20190815-1203 active review active textbook ]]> active textbook active textbook ✓ business-to-business, well-priced audio-video streaming, service level agreement = noun phrase pg 35 ex 4 Building noun phrases pg 35 ex 5 Describing products and systems ]]> 1 Reverse logistics 20230426 hw20230503 prep_ol_qa edit_ol_qa pix/icons8-collaboration-100_white.png What stage of the supply chain is often more costly for industries involving low-skilled labour force [manufacturing | logistics]? ✓ logistics = more likely to threaten the viability of a business Reverse logistics deal with [delivered | returned] goods ✓ returned goods On-line businesses are [less | more] vulnerable to the costs of returned goods ✓ more vulnerable When do you use reverse logistics? ✓ returning of goods ✓ repositioning of goods ✓ return for destruction or recycling Should the same logistics be responsible for reverse logistics? 〆smaller volumes for returning goods call for a different fleet of vehicles e.g. lorries for delivery of pallets from the warehouse to distribution centres and points of sale e.g. mini-vans for returning goods (...) From a retailer's perspective, what is better: [outsourced | in-house] logistics? ✓ cost effectiveness & rich experience of outsourced logistics companies (trust based on success stories) ✓ guarantee of quality & standards secured by in-house logistics (...) How would you deal with the liquidation of stocks? ✓ usually a marketing decision rather than a product life issue → price repositioning to oversee = to make sure that a job or an activity is done correctly; to supervise smallholder = person who owns or rents a small piece of land for farming bewildering = making you feel confused because there are too many things to choose from or because sth is difficult to understand commodity = product or a raw material that can be bought and sold, especially between countries 20230419 10:10-11:30 2 active IT landscape & horizon: sunrise or sunset? By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 3.1 Supply chain - Outsourcing pg 34 ex 2 reading Free trade or fair trade the_business_mac_millan_advanced_students_book_pg32-43_unit3_supply_chain.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> active textbook 20230412 10:10-11:30 2 active Outsourcing the supply chain with staff lift-out Myths & truths about outsourcing The Indian machine Free trade vs fair trade By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 3.1 Supply chain - Outsourcing pg 32 ex 3 reading pg 33 The Indian machine the_business_mac_millan_advanced_students_book_pg32-43_unit3_supply_chain.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 1 Lead in active edit_ol_qa pix/icons8-collaboration-100_white.png Do you think you will still be working in the same company in 5 years? 〆probably not → changing jobs can help climbing the career ladder faster ✓ more varied & challenging tasks ✓ software engineers, IT people... are often recruited just to complete a given task & then made redundant If you were outsourced, could you still work in the same post in the same company? ✓ if you had been lifted out = work in a bodyshop 〆not for top level managers (because of non disclosure terms of contracts) lift-out = when the outsourcing service provider hires the people who used to be employed by the client to do the same work non-disclosure agreement = legal contract or part of a contract between at least two parties that outlines confidential material, knowledge, or information that the parties wish to share with one another for certain purposes, but wish to restrict access to What are the advantages of outsourcing for companies? ✓ allows a business to focus on core activities ✓ streamlines a business's operations ✓ gives access to professional capabilities ✓ shares the risk ✓ gives peace of mind that the process is in good hands (reliability) ✓ do not have to worry about the continuity introducing new ones ✓ improves service quality ✓ frees up human resources ✓ frees up cash flow ✓ increases the control of your business ✓ makes the business more flexible to change (i.e. demand) www.bizhelp24.com]]> What are the disadvantages of outsourcing? 〆the fear of the service provider ceasing to trade (bankruptcy) 〆you may lose control of the process 〆creates potential redundancies 〆other companies may also be using the same service provider. The best interests of the service provider may be diluted by other users 〆you may lose focus of the customer and concentrate on the product (the outsourced process) 〆the loss of talent generated internally 〆employees may react badly to outsourcing, and consequently their quality of work may suffer 〆vertical management style active textbook 3.1 Outsourcing pg 32 ex 1 speaking ]]> active textbook tmp_pdf/the_business_mac_millan_advanced_students_book_pg32-43_unit3_supply_chain.pdf = all positions are only temporary 〆perhaps less job security 〆more difficult to climb the career ladder pg 32 ex 2 listening the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd01/the_business_advanced_audio_cd01_36.ogg → see audio script pg 137 ]]> active textbook pg 33 The Indian machine pg 32 ex 3 4 vocab T / Cl Could you still be cross functional if you were out-lifted? 〆probably not 〆staff wouldn't build long-term relationship w/ a short-time employee ↔ only you need help while others probably won't get your support when needed = no mutual relation → networking impeded by lack of time to hit the ground running pg 32 ex 6 discussion ]]> lift-out = when the outsourcing service provider hires the people who used to be employed by the client to do the same work non-disclosure agreement = legal contract or part of a contract between at least two parties that outlines confidential material, knowledge, or information that the parties wish to share with one another for certain purposes, but wish to restrict access to knowledge drain = when employees refuse lift-out and leave the company altogether knowledge worker = smart, educated, English-speaking people cubicle farm = place where large numbers of office workers work in cubicles, such as call centres small area set off by walls for special use, booth mill = factory that produces a particular type of material offshoring = when production & services are operating or located in a foreign country historical precedent = example that is used to justify similar occurrences at a later time breakthrough app = miracle technology solace /ˈsɔləs/ = sth reassuring; comfort you feel when consoled in times of disappointment neat = tidy and in order; carefully done or arranged net effect = overall effect sunset industry = declining industry or technology blue collar = manufacturing worker white collar = office worker Nehru = Indian statesman and leader with Gandhi in the struggle for home rule swarm = large group of people, especially when they are all moving quickly in the same direction to gobble = to eat sth very fast, in a way that people consider rude or data crunching = adding up numbers to wield = to have and use power, authority, etc; to brandish aide-de-camp = (abbreviation ADC) an officer in the army or navy who helps a more senior officer détente = improvement in the relationship between two or more countries which have been unfriendly towards each other in the past bewildering = making you feel confused because there are too many things to choose from or because sth is difficult to understand observant = paying close attention, especially to details to acqui-hire = to buy out (a company) primarily for the skills and expertise of its staff, rather than for its products or services acqui-hiring = when a company acquires another company primarily for the talent or expertise of its individual employees If Unless something special happens, I think so Outsource Outsourcing is not so as cheap as I thought We can hire really easy easily They are not sure in about outsourcing In case when you're outsourced... ]]> 20230405 10:10-11:30 2 active Setting goals By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Personal development pg 11 ex 6 reading Setting goals pg 11 ex 7 vocab the_business_mac_millan_advanced_students_book_pg6-13_career_development_peter_principle_(...).pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> The Business Advanced C1 Unit 1 Personal development 1 Setting goals Setting goals active edit_ol_qa pix/icons8-collaboration-100_white.png Professional goals needn't be enjoyable. 〆false ✓ may be ambitious but realistic ✓ should certainly not be intimidating ✓ may be difficult at times = challenging intimidating = frightening in a way which makes a person feel less confident Goals should always include instructions how to achieve them. 〆depends on local culture → focus on application & then draw conclusions → focus on principles & then put into practice = better focus on what to do rather than how ✓ encouraging staff to find answers by themselves is more profitable in the long term → boost creativity ✓ design innovative products & solutions Tasks should be a checklist for micro-controlling subordinate staff. 〆false ✓ mostly relevant for monitoring progress at performance appraisals → operational tasks can be restrictive → strike a balance between todo lists and milestones = distinguish tasks from goals Only long-term goals are relevant. 〆false → smaller objectives are easier to achieve = important to validate success at lower staff levels You don't actually need to complete 100% of your objectives ✓ true ✓ feasibility studies don't always comply with all customer expectations 〆may be demotivating → observe the Pareto Principle = 20% efforts account for 80% of results active textbook What collocates better: [clear | realistic] guidelines? ✓ clear guidelines ≠ realistic objectives pg 11 ex 6 collocations Setting goals T / Cl Do you consider your performance appraisals indeed an exciting opportunity to set more challenging goals, or just a stressful meeting that could threaten your position? ✓ depends often more on the manager than your results 〆some managers are unable to provide relevant feedback 〆others may claim merit for your successes → feel relieved once they are over pg 11 ex 7 vocab pg 11 ex 8 speaking SMART = specific, measurable, achievable, realistic, time-bound pg 11 ex 9 role play → practise setting SMART objectives → use conjunctions like 'in order' to focus on the goal rather than just how → include time-bound milestones when setting SMART long-term goals (reminiscent of a strategy) ]]> intimidating = frightening in a way which makes a person feel less confident Pareto principle = rule which states that for many outcomes, roughly 80% of consequences come from 20% of causes. In other words, a small percentage of causes have an outsized effect performance appraisal = meeting in which an employee discusses his or her progress, aims, and needs at work with his or her manager or employer to perceive ~ sth (as sth) = to understand or think of sth in a particular way astute /ə'stu:t/ = eagle-eyed; penetrating; skilled; discriminating; cunning defensive = attempting to justify or defend in speech or writing responsive = reacting quickly and in a positive way upfront = frank and honest non-committal /'nɔn kə'mitəl/ = not giving an opinion; not showing which side of an argument you agree with to my job ]]> 20230329 10:10-11:30 2 active The Peter Principle By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Personal development icons8-reading-100.png pg 9 ex 5 reading The Peter Principle the_business_mac_millan_advanced_students_book_pg6-13_career_development_peter_principle_(...).pdf quarterly test Quarterly test results Alex Past and present habits B2 03 Mixed conditionals type 1 and type 2 (unreal situations) B2 03 Presentation techniques B2 04 Risk management B2 02 Presentations B1 03 Writing Total 83% Zinaida Past and present habits B2 03 Mixed conditionals type 1 and type 2 (unreal situations) B2 03 Presentation techniques B2 04 Risk management B2 02 Presentations B1 03 Writing Total 89% Sasha Past and present habits B2 03 Mixed conditionals type 1 and type 2 (unreal situations) B2 03 Presentation techniques B2 04 Risk management B2 02 Presentations B1 03 Writing Total 95% Kirill Past and present habits B2 03 Mixed conditionals type 1 and type 2 (unreal situations) B2 03 Presentation techniques B2 04 Risk management B2 02 Presentations B1 03 Writing Total 78% Pavel Past and present habits B2 03 Mixed conditionals type 1 and type 2 (unreal situations) B2 03 Presentation techniques B2 04 Risk management B2 02 Presentations B1 03 Writing Total 76% quarterly test Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w (annotate the pdf or attach a docx file with your answers) → send back by e-mail by Friday 20230317 → time allowed: 60min quarterly_test_kasperskygroup204_20230315.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> quarterly_test_kasperskygroup204_20230315.xml Quarterly test active quarterly_test_feedback quarterly_test active textbook pg 7 Top tips for getting on in the workplace pg 6 ex 4 reading & discussion ]]> active textbook T / Cl Your manager says 'Are you not a bit over-confident?' [habit | action in progress] ✓ Are you not = present simple for a habit Your manager says 'Aren't you being a bit over-confident?' [habit | action in progress] ✓ Aren't you being = continuous aspect to focus on action in progress Grammar: Perfect & continuous aspects pg 8 ex 1 listening the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd01/the_business_advanced_audio_cd01_04.ogg pg 8 ex 2 discussion → practise perfect aspect e.g. I have achieved... → practise perfect continuous e.g. I have been working on... Grammar: The passive pg 8 ex 3 using the passive pg 9 ex 4 grammar pg 9 ex 5 grammar Tense, aspect and voice ]]> active textbook ]]> ruthless = having no pity or compassion stance = standpoint; an attitude of mind to blackmail sb (into doing sth) = to force sb to give you money or do sth for you by threatening them, for example by saying you will tell people a secret about them to dress up = to put on special clothes to appear particularly appealing and attractive to dress down = to dress informally and casually to steer clear = to avoid, direct (oneself) somewhere PA = personal assistant appraisal = assessment pantomime /ˈpæntəmaɪm/ = performance using gestures and body movements without words to slave away (at sth) = to work very hard daring = brave; willing to do dangerous or unusual things foul-up /ˈfaulʌp/ = problem caused by bad organization or a stupid mistake undertaker = person whose job is to prepare dead people to be buried or cremated, and to arrange funerals cringing = totally submissive grovelling = creep on the earth, or with the face to the ground; to lie prone, or move uneasily with the body prostrate on the earth sycophancy = flattering obsequiousness, trying too hard to please sb, especially sb who is important cock-up = mistake that spoils people's arrangements jammy = lucky, especially because sth good has happened to you without you making any effort waffle = language that uses a lot of words but does not say anything important or interesting inert = without power to move or act self-confident = showing poise and confidence in your own worth mind-share = amount of time spent thinking on sth to suit sb down to the ground = to be extremely convenient for sb employability (long-term ~ / short term ~) = fact of having the skills and qualifications that will make sb want to employ you invariable /ɪnˈvɛərɪəbl / = always the same; never changing premise = statement that is assumed to be true and from which a conclusion can be drawn aptitude = natural propensity or talent flawed = which has a mistake. error discretion (at sb's ~) = freedom or power to decide what should be done in a particular situation thus = from that fact or reason or as a result, in the way indicated performance appraisal = evaluation of work achieved insight = clear or deep perception of a situation to get the upper hand = to be in a controlling position to juggle = to manage several tasks at the same time to assert oneself = to behave in a firm, confident way attribute = quality ascribed to a person or thing satire = way of criticizing a person, an idea or an institution in which you use humour to show their faults or weaknesses; a piece of writing that uses this type of criticism any results on in it ]]> 20230322 10:10-11:30 2 active Starting in a new company - personal development By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Personal development icons8-reading-100.png pg 7 Top tips for getting on in the workplace pg 6 ex 4 reading & discussion the_business_mac_millan_advanced_students_book_pg6-13_career_development_peter_principle_(...).pdf quarterly test Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w (annotate the pdf or attach a docx file with your answers) → send back by e-mail by Friday 20230317 → time allowed: 60min quarterly_test_kasperskygroup204_20230315.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> The Business Advanced C1 1 How do you make a good impression to climb the career ladder? Making a good impression to climb the career ladder active edit_ol_qa pix/icons8-collaboration-100_white.png Imagine you're starting to work in a new company. Do you try to shine from the very 1st day or keep a low profile? ✓ steer clear of responsibilities → avoid meetings? ✓ focus on business lunches with colleagues → get insider information → create some informal relationship to steer clear = to avoid, direct (oneself) somewhere Nowadays, do you work more with or without your boss? ✓ probably more work without your boss thanks to empowerment ✓ more independence given since telework has become more common → volunteer to attend conferences → build your network & get noticed What should managers tell you when setting objectives: how or what to achieve? and what should you do? ✓ what to achieve & why ✓ perhaps only managers have the full picture → don't spend too much time on e-mails → focus on direct contact or phone calls = be more visible & get remembered better In the 21st century, your career progression depends on the corporate ladder, or continuous learning? ✓ continuous learning → improve your employability in different jobs and/or companies = often faster career progression when changing companies 〆corporate ladder → can't be influenced directly = often can't be predicted how fast If the workplace is like a minefield, it's ruthless or friendly? ✓ ruthless = exaggeration, suggests a rather humorous stance active textbook pg 6 ex 1 Lexical material: Career development T / Cl When you achieve your targets, should you tell others about it? ✓ yes, you have to get yourself noticed = being a career builder ✓ share if it's a success due to teamwork = be noticed by your managers for encouraging team spirit postponed to next lesson pg 6 ex 2 3 scan reading pg 6 ex 4 reading & discussion pg 7 Top tips for getting on in the workplace T / Cl To get things done faster, do you work alone, or scratch a few backs? ✓ scratch a few backs = to do favours for people in the hope they will be returned, e.g. Scratch my back and I'll scratch yours To get promoted, do you try to get more of your manager's mind-share, or avoid reporting without any particular reason? ✓ avoid reporting if nothing to say (in a more modern environment) ✓ get your manager's mind share (in a more traditional environment) pg 6 ex 5 listening the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd01/the_business_advanced_audio_cd01_01.ogg the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd01/the_business_advanced_audio_cd01_02.ogg the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd01/the_business_advanced_audio_cd01_03.ogg T / Cl Isn't it professionally suicidal to say no to overtime? ✓ set limits for the amount of overtime you do → keep work life balance → don't burn out = make sure you keep an eye on your work life balance ≠ don't pass the buck (i.e. avoid responsibilities) ]]> ruthless = having no pity or compassion stance = standpoint; an attitude of mind to blackmail sb (into doing sth) = to force sb to give you money or do sth for you by threatening them, for example by saying you will tell people a secret about them to dress up = to put on special clothes to appear particularly appealing and attractive to dress down = to dress informally and casually to steer clear = to avoid, direct (oneself) somewhere PA = personal assistant self-confident = showing poise and confidence in your own worth mind-share = amount of time spent thinking on sth to scratch a few backs = to do favours for people in the hope they will be returned, e.g. Scratch my back and I'll scratch yours to pass the buck = to ask someone to do an unpleasant task for you, e.g. Buck-passing clerks in stores make customers angry to in other skills If you want to go up on a the career ladder, you must... Your bosses are waiting expect that you will show... Generally, I like these advices pieces of advice You just know to the overtime ]]> 20230315 10:10-11:30 2 active Case study The fashion screen By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Market Leader 3rd Edition Advanced The fashion screen - case study market_leader_3rd_advanced_students_book_pg102-3_the_fashion_screen_case_study.pdf quarterly test Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w (annotate the pdf or attach a docx file with your answers) → send back by e-mail by Friday 20230317 → time allowed: 60min quarterly_test_kasperskygroup204_20230315.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 1 Lead in active edit_ol_qa pix/icons8-collaboration-100_white.png Are you keen on fashion? 〆probably never had a suit tailored to your size ✓ prefer wearing comfortable clothes ✓ favour functional clothes ✓ can't really afford brand names Have you ever bought clothes that were not off-the-peg? When would you? ✓ your wedding ✓ a new job off-the-peg = (especially of clothing) made in standard sizes and available from merchandise in stock Should designer clothes be purchased on-line? 〆high touch goods need adequate sales strategies to attract customers ✓ provide showrooms available for trying on clothes ✓ place orders for different sizes ✓ ensure a returns policy of unwanted items is in place high touch = products sold on the Internet that you need to see by yourself in order to buy e.g. fragrances active textbook reading T / Cl Would you buy a label made in Paris? ✓ probably yes = good marketing trick Are customer reviews convincing? ✓ variety of target customers ✓ difference with competition (...) pg 102 fashion blog reading pg 102 task 1 - prioritising complaints What should your priorities be? ✓ dispel rumours asap ✓ outsource media relations to reply to posts ✓ speed up logistics for returning clothes ✓ shoot videos to show how to measure oneself ✓ rephrase 'hand-made in Paris' (e.g. asterisk pointing to other manufacturing locations) ✓ re-design web-interface Preliminary conclusions ✓ focus on high profit margin & premium quality ✓ discard large volumes, turnover & cut-price on-line fashion sites ✓ work on greater exposure to target customers ]]> active textbook tmp_pdf/market_leader_3rd_advanced_students_book_pg102-3_the_fashion_screen_case_study.pdf market_leader/market_leader_3rd_advanced/market_leader_3rd_advanced_audio_cd03/market_leader_3rd_advanced_audio_cd03_27.ogg Conclusion: ✓ either recruit a social media manager ✓ or also outsource some agency to cater for a broad range of skills (web-mastering, blogging in social media, PR...) ✓ should be more assertive pg 103 task 2 social media presentation How would you improve the online experience & sales ✓ conduct an audit of the web-site, competitors & reviews ✓ identify brand image, business goals ✓ communicate clearly & transparently on where clothes are made & why ✓ address moderating needs of the forum → build a new strategy set for homework - to be confirmed pg 103 writing a summary How to improve experience & sales ✓ review proposals ✓ justify your choice ✓ use pg 145 writing file ]]> wip textbook DVD case study commentary Conclusions ✓ f2f measures involve the risk of slowing down the process ✓ but should avoid having customers taking measures by themselves (who would be responsible in case clothes didn't fit?) ]]> off-the-peg = (especially of clothing) made in standard sizes and available from merchandise in stock low touch = products sold on the Internet that you don't need to see by yourself in order to buy e.g. books high touch = products sold on the Internet that you need to see by yourself in order to buy e.g. fragrances garment = (formal) a piece of clothing pics / pix = pictures sweatshop = (disapproving) a place where people work for low wages in poor conditions BTW = by the way ill-fitting = not the right size or shape fickle = (of a person) often changing their mind in an unreasonable way so that you cannot rely on them petition ~ (against / for sth) = a written document signed by a large number of people that asks sb in a position of authority to do or change sth to dispel = to make sth, especially a feeling or belief, go away or disappear cohesive = forming a united whole lining = layer of material used to cover the inside surface of sth e.g. a pair of leather gloves with fur linings, e.g. Pin the lining to the outer fabric does it was possible ]]> 20230301 10:10-11:30 2 active Case study Delaney call centre - absenteeism By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Market Leader 3rd Edition Advanced Delaney call centre - absenteeism pg 50 background reading pg 50 report on absenteeism market_leader_3rd_advanced_students_book_pg44-47-51_employment_trends_giganomics.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 1 Lead in Engaging staff to avoid absenteeism active edit_ol_qa pix/icons8-collaboration-100_white.png https://www.investopedia.com/terms/a/absenteeism.asp ]]> What is absenteeism? ✓ could be perceived as a breach of an implicit contract between employee and employer ✓ often viewed as an indicator of poor individual performance ✓ might explain why telework is often mistrusted by managers → enable status display in corporate messengers (e.g. Teams, Slack, Harvest) to show your activity absenteeism = regular absence from work or school without a good reason breach = failure to do sth that must be done by law What are the causes of absenteeism? 〆minor illness 〆workplace bullying or harassment 〆mental health issues 〆major illness and long-term conditions 〆family issues 〆approved leave 〆commuting issues 〆team and management issues 〆lack of motivating tasks, boring daily routine bullying = act of using strength or power to frighten or hurt weaker people What problems can result from absenteeism? 〆failed deadlines 〆poor teamwork results 〆micromanagement 〆tarnish your reputation 〆threaten your long-term employability → dismissal 〆high staff turnover → expensive training 〆customer dissatisfaction to tarnish = to spoil the good opinion people have of sb/sth How do you deal with absenteeism? ✓ provide a better work-life balance → implement flexitime ✓ ensure physical and mental health benefit → promote a more inclusive corporate culture ✓ motivate staff ✓ improve job satisfaction active textbook pg 50 report on absenteeism Lexical material: Absenteeism pg 50 task 1 role play pg 151 student A - team leader (manager) pg 159 student B - agent T / Cl What solutions for Delaney would you recommend? ✓ consider 2 teams whose work breaks overlap to cover up for the other team ✓ areas & facilities for breaks pg 50 consultant's findings market_leader/market_leader_3rd_advanced/market_leader_3rd_advanced_audio_cd02/market_leader_3rd_advanced_audio_cd02_14.ogg market_leader/market_leader_3rd_advanced/market_leader_3rd_advanced_audio_cd02/market_leader_3rd_advanced_audio_cd02_15.ogg market_leader/market_leader_3rd_advanced/market_leader_3rd_advanced_audio_cd02/market_leader_3rd_advanced_audio_cd02_16.ogg market_leader/market_leader_3rd_advanced/market_leader_3rd_advanced_audio_cd02/market_leader_3rd_advanced_audio_cd02_17.ogg market_leader/market_leader_3rd_advanced/market_leader_3rd_advanced_audio_cd02/market_leader_3rd_advanced_audio_cd02_18.ogg market_leader/market_leader_3rd_advanced/market_leader_3rd_advanced_audio_cd02/market_leader_3rd_advanced_audio_cd02_19.ogg T / Cl What problems does Delaney need to resolve? ✓ workload pressure (need to meet strict performance targets) ✓ time management (need to rush callers) ✓ call monitoring (not popular & cause of stress) ✓ lack of flexibility pg 51 task 2 decision-making meeting Draft e-mail - Monthly performance → feedback Isn't rude? see pg 143 writing e-mails video DVD case study commentary Conclusions ✓ involve staff into productivity concerns ✓ implement roto-patterns to chill out after a difficult call ✓ give more freedom (not to be a cog in the machine) ✓ improve environmental conditions (sofas, darts...) ✓ structural framework (bonuses...) = retain staff longer by making them happier = improve quality of service provided ]]> absenteeism = fact of being frequently away from work or school, especially without good reasons breach = failure to do sth that must be done by law bullying = act of using strength or power to frighten or hurt weaker people to cover for = to substitute for a person ultimately = in the end; finally to occur = to happen attrition = process of making sb/sth, especially your enemy, weaker by repeatedly attacking them or creating problems for them to turn a blind eye to = to pretend not to see; not pay attention resentful = feeling bitter or angry about sth that you think is unfair to chill out = to become quiet or calm, especially after a state of agitation room for manoeuvre /məˈnu:və/ = the chance to change the way that sth happens and influence decisions that are made roto-patterns = short breaks during the work day thanks to other team members covering for each other's absence cogwheel = wheel with a series of teeth on the edge that fit between the teeth on the next wheel and cause it to move prices praises them It's a difficult case because of there are 2 types of work ]]> 20230222 10:10-11:30 2 active Giganomics: And what don't you do for a living? By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Market Leader 3rd Edition Advanced icons8-reading-100.png pg 46 ex C D reading Giganomics: And what don't you do for a living? market_leader_3rd_advanced_students_book_pg44-47-51_employment_trends_giganomics.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> active textbook tmp_pdf/market_leader_3rd_advanced_students_book_pg44-47-51_employment_trends_giganomics.pdf ✓ high tech ✓ business services ✓ education ✓ health ✓ cultural & creative pg 44 ex B speaking qs 3 pg 45 ex D vocab T / Cl Has technology made our work easier? ✓ faster pg 45 ex E listening market_leader/market_leader_3rd_advanced/market_leader_3rd_advanced_audio_cd02/market_leader_3rd_advanced_audio_cd02_10.ogg T / Cl What are the pros & cons of new communication tools? instant messaging = regarded as on-line communication → expect a reply almost immediately 〆multitasking can be distracting e-mailing = considered as almost 'off-line' communication ✓ doesn't disrupt your workflow → less stressful pg 45 ex F speaking T / Cl What skills preparation do you need to start out on a career? ✓ have a wide set of skills rather than be a specialist ✓ multitasking (...) pg 45 ex G listening market_leader/market_leader_3rd_advanced/market_leader_3rd_advanced_audio_cd02/market_leader_3rd_advanced_audio_cd02_11.ogg T / Cl What kind of employee profiles are needed nowadays? Why? ✓ wide set of skills & experience 〆no specialist set of skills ✓ good communication skills → getting on well with other people → ability to work in a team ✓ technical competence Staff will undergo relevant training to company's needs → recruit people who can adapt → headhunters need additional stress interviews, case interviews & behavioural questions to assess staff's potential for continuous learning What are the risks involved in recruiting less specialised staff? 〆additional time & resources are needed in training → avoid excessive staff turnover for your investment in your talent pool to pay off → develop new motivational solutions to retain staff 〆lack of responsibility → need hard skills to provide quality products & services pg 45 ex H reading Skills for the 21st century Reading & language pg 46 ex A discussion T / Cl Who are portfolio workers? ✓ freelancers pg 46 ex B C speaking pg 46 ex D reading Giganomics: And what don't you do for a living? Lexical material: Giganomics, freelance work, portfolio workers pg 47 ex E F vocab T / Cl Would you like to be a portfolio worker, or prefer having full-time employment? (...) pg 47 ex G speaking → recycle expressions from pg 47 ex E F vocab ]]> active textbook ]]> compelling = that makes you pay attention to it because it is so interesting and exciting; so strong that you must do sth about it to elicit = to get information or a reaction from sb, often with difficulty; to draw forth (what is latent); выявлять; делать вывод; выводить; вытянуть giganomics = making a living from a number of 'gigs', i.e. part time jobs, short term projects, etc one-off = happening or done only once bleak = not hopeful or encouraging lucrative = producing a large amount of money; making a large profit fainthearted = lacking conviction or boldness or courage bleak = not hopeful or encouraging; bare, empty or with no pleasant features swings & roundabouts = when two choices have the same amount of gains and losses so that there is little differences, situation in which different actions or options result in no eventual gain or loss, what you lose on the swings you gain on the roundabouts, e.g. If you earn more, you pay more tax, so it's all swings and roundabouts to drop in = to visit someone; to mention sth casually in a conversation to coin = to invent a new word or expression to graft = to work very hard (informal) gig = job, especially one that does not last a long time (AmEn) bid = an attempt to achieve or obtain sth bookkeeper = person whose job is to keep an accurate record of the accounts of a business miscellanies = group or collection of different kinds of things AOB = any other business 'm not expecting don't expect to work as a portfolio worker I'm not pretty god at selling myself too either ]]> 20230215 10:10-11:30 2 active Employment trends By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Market Leader 3rd Edition Advanced icons8-reading-100.png pg 46 ex C D Giganomics: And what don't you do for a living? market_leader_3rd_advanced_students_book_pg44-47-51_employment_trends_giganomics.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> Market Leader 3rd edition C1 Unit 5 Employment trends 1 Lead in active edit_ol_qa pix/icons8-collaboration-100_white.png How long do you think you will work in the same company? What does it depend on? ✓ probably only 2-3 years if aged about 25 ✓ 4-5 years when in your thirties → depends on: ✓ age ✓ corporate culture ✓ career opportunities ✓ lifelong learning → you can learn & progress faster in your career if you change jobs more often (...) → go job hunting if you are not challenged or interested in your current tasks any more lifelong learning = ongoing, voluntary, and self-motivated" pursuit of knowledge for either personal or professional reasons. It is important for an individual's competitiveness and employability, but also enhances social inclusion, active citizenship, and personal development Is short-term employment (1-2 years) a fact in today's society or just a fashion, a trend among certain job seekers? ✓ a fact → see popularity of professional networking sites, such as LinkedIn ✓ a new reality ✓ changing industries is more accessible → professional mobility has become much easier = often an opportunity for relocating Why is long-term employment less common? ✓ businesses can't afford to guarantee job security in times of crises → invest in continuous training to keep their talent as long as possible = guarantees long-term employability → people work on a few projects ('gigs') at the same time = giganomics employability (long-term ~ / short term ~) = fact of having the skills and qualifications that will make sb want to employ you giganomics = making a living from a number of 'gigs', i.e. part time jobs, short term projects, etc If you had the choice, would you work freelance? 〆job security nowadays depends less on your company & more on your career ambitions & continuous development ✓ shorter assignments are better paid ✓ work as a sole trader is more varied ✓ you are your own boss & can choose what projects you want to take on 〆unstable future & earnings 〆unlikely work-life balance → requires more self-discipline → need to be good at selling yourself sole trader = type of enterprise owned and run by one person and in which there is no legal distinction between the owner and the business entity. A sole trader does not necessarily work alone and may employ other people Can you become a C-level manager without experience in managing people? ✓ acquire skills reminiscent of an MBA ✓ managing staff becomes more important than your specialisation → strike a balance between soft skills and hard skills ✓ show you can make hard decisions C-level = also called the C-suite, is a term used to describe high-ranking executive titles in an organization. The letter C, in this context, stands for "chief," as in chief executive officer and chief operating officer active textbook tmp_pdf/market_leader_3rd_advanced_students_book_pg44-47-51_employment_trends_giganomics.pdf Job security is gone. The driving force must come from the individual ✓ strike a balance between soft and hard skills → learning how to manage people is inevitable → working freelance can be an alternative career path exception to the rule: Some managers in IT step down to 'individual contributor' (e.g. Google Fellow, Kaspersky Principal Software Expert, Yandex Fellow) Lexical material: Work patterns (teleworking, casual labour...) T / Cl You catch a virus, you have to stay in bed for 2 weeks. Who's going to cover for you? ✓ a person who's got a fixed term / temporary contract pg 44 ex A listening market_leader/market_leader_3rd_advanced/market_leader_3rd_advanced_audio_cd02/market_leader_3rd_advanced_audio_cd02_1.ogg market_leader/market_leader_3rd_advanced/market_leader_3rd_advanced_audio_cd02/market_leader_3rd_advanced_audio_cd02_2.ogg market_leader/market_leader_3rd_advanced/market_leader_3rd_advanced_audio_cd02/market_leader_3rd_advanced_audio_cd02_3.ogg market_leader/market_leader_3rd_advanced/market_leader_3rd_advanced_audio_cd02/market_leader_3rd_advanced_audio_cd02_4.ogg market_leader/market_leader_3rd_advanced/market_leader_3rd_advanced_audio_cd02/market_leader_3rd_advanced_audio_cd02_5.ogg market_leader/market_leader_3rd_advanced/market_leader_3rd_advanced_audio_cd02/market_leader_3rd_advanced_audio_cd02_6.ogg market_leader/market_leader_3rd_advanced/market_leader_3rd_advanced_audio_cd02/market_leader_3rd_advanced_audio_cd02_7.ogg market_leader/market_leader_3rd_advanced/market_leader_3rd_advanced_audio_cd02/market_leader_3rd_advanced_audio_cd02_8.ogg pg 44 ex B discussion Lexical material: Employment trends pg 44 ex C listening market_leader/market_leader_3rd_advanced/market_leader_3rd_advanced_audio_cd02/market_leader_3rd_advanced_audio_cd02_9.ogg ]]> lifelong learning = ongoing, voluntary, and self-motivated" pursuit of knowledge for either personal or professional reasons. It is important for an individual's competitiveness and employability, but also enhances social inclusion, active citizenship, and personal development sole trader = type of enterprise owned and run by one person and in which there is no legal distinction between the owner and the business entity. A sole trader does not necessarily work alone and may employ other people C-level = also called the C-suite, is a term used to describe high-ranking executive titles in an organization. The letter C, in this context, stands for "chief," as in chief executive officer and chief operating officer inevitable = which can't be avoided to cover for = to take the place of sb else who is not available for a period of time to line up = to have a set of items, events etc. arranged to follow one another teleworking = practice of working from home, communicating with your office, customers and others by telephone, computer, etc shift work = work split in periods of time worked by a group of workers who start work as another group finishes casual labour = work on daily basis where you get 'cash in hand' mean average salary is higher ]]> 20230208 10:10-11:30 2 active Explaining your past & present habits By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. New Inside Out Upper Intermediate Unit 6 Rituals - present & past habits pg 49 ex 2 Grammar - present & past habits new_inside_out_upper_intermediate_students_book_pg46-49-137_rituals_will_would_used_to_habits_in_the_present_and_past_pg48_audioscript.pdf smartphone or tablet device print Download onto your tablet or print the following pdf for our next lesson New Inside Out Advanced pg 60 verbs of senses & states new_inside_out_advanced_students_book_pg60-139_verbs_of_the_senses.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> New Inside Out B2 Unit 5 Ritual active textbook pg 49 ex 3 writing speaking → describe morning routines on a week day and when on holiday pg 49 ex 4 5 grammar - present & past habits pg 49 ex 1 speaking ]]> New Inside Out C1 Unit 6 Mind active textbook tmp_pdf/new_inside_out_advanced_students_book_pg60-139_verbs_of_the_senses.pdf pg 60 ex 2 listening inside_out/new_inside_out_advanced/new_inside_out_advanced_audio_cd02/new_inside_out_advanced_audio_cd02_010.ogg inside_out/new_inside_out_advanced/new_inside_out_advanced_audio_cd02/new_inside_out_advanced_audio_cd02_011.ogg inside_out/new_inside_out_advanced/new_inside_out_advanced_audio_cd02/new_inside_out_advanced_audio_cd02_012.ogg inside_out/new_inside_out_advanced/new_inside_out_advanced_audio_cd02/new_inside_out_advanced_audio_cd02_013.ogg inside_out/new_inside_out_advanced/new_inside_out_advanced_audio_cd02/new_inside_out_advanced_audio_cd02_014.ogg ]]> 20200411-0917 State verbs (stative vs dynamic meanings) active grammar active textbook set for homework pg 60 ex 2 grammar pg 60 ex 3 grammar pg 60 ex 4 grammar 1) A stative = ability to see 1) B dynamic = to meet sb socially 2) A stative = ability to hear 2) B dynamic = people have been telling the speaker things about the other person 3) A dynamic = consciousness of one's state of health 3) B stative = ability to feel 4) A dynamic = action of tasting 4) B stative = ability to taste set for homework pg 60 ex 6 see pg 139 ex 1 Unit 6 verbs of senses ]]> to cope (with sth) = to deal successfully with sth difficult; to manage to trigger = to initiate, start, stimulate to take for granted = to accept without verification or proof bland = mild, not irritating, tasteless, not stimulating, insipid to sign up = join a club, an activity, etc. with the intention to join or participate; to promise to do something by signing your name will come to the work, I will have breakfast I will do (complete) some debt duties | backlog which I have As early The earlier he gets a medicine, as early the earlier he can have breakfast I used to go have been going out with guys since I was 14 ]]> 20230201 10:10-11:30 2 active Describing past & present habits Understanding rituals Rituals Explaining your past & present habits By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. New Inside Out Upper Intermediate Unit 6 Rituals - present & past habits pg 46 ex 2 reading pg 47 Mind games pg 46 ex 2 vocab new_inside_out_upper_intermediate_students_book_pg46-49-137_rituals_will_would_used_to_habits_in_the_present_and_past_pg48_audioscript.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> New Inside Out B2 1 Lead in active edit_ol_qa pix/icons8-collaboration-100_white.png Have you got any particular habits or rituals? ✓ wearing your favourite shirt before a job interview ✓ double checking if the iron is unplugged is quite rife Do rituals derive from a lack of confidence? ✓ superstition ✓ self-confidence can be an upper hand ✓ just a means to remain calm to derive = to come from upper hand (to have the ~) = advantage Have you ever felt cursed at work? 〆failed all KPIs 〆all your projects were cancelled 〆deadlines were impossible to meet ≠ just bad luck?... cursed = suffering from a bad magic spell active textbook ✓ rehearse over and again the day before ✓ put a charm in a pocket (...) pg 46 ex 1 2 reading pg 47 Mind games Lexical material: Rituals pg 46 ex 1 2 vocab pg 48 ex 1 2 speaking → describe present habits ]]> active textbook active textbook ✓ I used to go the gym everyday ✓ I would go in the morning (...) ]]> 20210519-0926 Be / Get used to active grammar used to - would mindmap http://www.ictnle.com/mindmaps/used_to_would_mindmap.pdf ]]> active textbook active textbook ✓ I used to go the gym everyday ✓ I would go in the morning ✓ nowadays I'll go only at weekends (...) ]]> 20200522-1227 Past habits (used to vs would) active grammar active textbook used to - would - will mindmap smartphone or tablet device print Download onto your tablet or print & illustrate the following mindmap in your own way (use colours, symbols, etc) http://www.ictnle.com/mindmaps/used_to_would_will_mindmap.pdf ]]> 20210520-1357 active review grammar_used_to_would_will_past_and_present_habits_b2_03.csv active textbook tmp_pdf/new_inside_out_upper_intermediate_students_book_pg46-49-137_rituals_will_would_used_to_habits_in_the_present_and_past_pg48_audioscript.pdf inside_out/new_inside_out_upper_intermediate/new_inside_out_upper_intermediate_audio_cd02/new_inside_out_upper_intermediate_audio_cd02_01.ogg Lexical m aterial: Expressions with 'go' pg 48 ex 1 2 vocab ]]> active textbook ]]> obsessive compulsive = who feels compelled to do certain things; anxiety disorder characterized by recurrent and persistent thoughts and feelings and repetitive, ritualized behaviours to stride = to walk w/ confidence to derive = to come from to thrash = to beat v easily relentless = not stopping or getting less strong; refusing to give up or be less strict or severe upper hand (to have the ~) = advantage loopy = crazy curse = bad magic spell jinx = force that brings bad luck rife = common, widespread urge = strong desire to slam = to close violently cosy = enjoying or affording comforting warmth and shelter especially in a small space to indulge (oneself) into = take pleasure freely; побаловать себя to be fond of = to like very much, to be keen on repulsive = causing a feeling of strong dislike; very unpleasant attached ~ (to sb/sth) = full of affection for sb/sth to have a go at sth = to give sth a try to have a go on sth = to have a ride on sth to give sth a go = to try sth for the first time to make a go of sth = to succeed in doing sth; to turn into a success on the go = very busy or active to set out = to leave, depart 20230125 10:10-11:30 2 active Breaking the glass ceiling By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business Advanced icons8-reading-100.png pg 16 ex 2 reading the_business_mac_millan_advanced_students_book_pg16-17_the_glass_ceiling.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> The Business C1 Unit 1 Personal development 1 hw20221025 The glass ceiling active edit_ol_qa prep_ol_qa pix/icons8-collaboration-100_white.png Answer the following questions. Can gender impede career development? ✓ probably yes, though mostly at C position levels ✓ possibly more in business than politics to impede = to be a hindrance or obstacle to What is a metaphor for professional discrimination? ✓ the glass ceiling glass ceiling = ceiling based on attitudinal or organizational bias in the work force that prevents minorities and women from advancing to leadership positions What leads to a glass ceiling? ✓ excessive gender gap gender gap = difference in opinions or attitudes between men and women concerning a variety of public and private issues, including political candidates, parties, or programmes What leads to emancipation & equal opportunities? ✓ positive discrimination by public services ✓ no censorship of feminism oriented content ✓ recognition of LGBT by the public opinion gender role = overt expression of attitudes that indicate to others the degree of your maleness or femaleness LGBT = lesbian, gay, bisexual, and transgender Are today's men still as inflexible & intolerant as 50 years ago? 〆many men still tend to put women on a pedestal 〆many men still pamper their spouse patriarchal = (of societies) being ruled by or having descent traced through the male line to pamper = (sometimes disapproving) to take care of sb very well and make them feel as comfortable as possible 1 pix/icons8-collaboration-100_white.png Johari Window (reminder) active deck_shuffled_lines_halign prep_deck_shuffled_lines_halign ]]>
known to you
not known to you
known to others
not known to others
]]> active textbook Until the 1980s men and women in the U.S. exhibited similar voting habits. Since then, however, women have been more likely than men to support the Democratic Party and liberal policies, particularly on issues such as equal employment opportunity, child care, and gun control. In contrast, in western Europe women historically have been more likely than men to support conservative political parties. source Britannica Concise Encyclopedia --> 1.6 Case study - The glass ceiling Lexical material: Equal opportunities, gender role, gender gap, glass ceiling pg 16 ex 1 2 discussion T / Cl What could 'overreaching authority' suggest about a woman in Spain? ✓ strong gender role in a patriarchal society pg 17 ex 3 listening the_business_mac_millan/the_business_advanced/the_business_mac_millan_advanced_audio_cd01/the_business_advanced_audio_cd01_12.ogg pg 17 ex 4 reading T / Cl Is Gemma writing more in American English or British English? to study [on | at] week ends ✓ on = American English ✓ at = British English pg 17 ex 5 discussion pg 17 ex 6 listening the_business_mac_millan/the_business_advanced/the_business_mac_millan_advanced_audio_cd01/the_business_advanced_audio_cd01_13.ogg pg 17 ex 7 discussion ]]> 3 Conclusion active edit_ol_qa pix/icons8-collaboration-100_white.png the_business_advanced_gemma-s_johari_window.png ]]> Look at Gemma's Johari profile: is she hiding much? ✓ big facade = perhaps she lacks self confidence → might not succeed in Sweden → stay in Spain but move to another company? Look at Gemma's Johari profile: is everything clear & obvious? ✓ big arena = she is determined to succeed → we all know she will make a career whatever happens → go to Sweden Look at Gemma's Johari profile: is she not aware of too many things? ✓ big blind spot = she doesn't realise she won't make a career, either in Spain or Sweden → her boss or husband should tell her she has reached a glass ceiling? What are Gemma's options? 1 stop work & have a baby ✓ improve marketing skills 〆don't attend an MBA course? = give up having a real career? 2 move to Sweden ✓ make a career 〆end up divorcing? (...) What would you recommend (based on her Johari profile)? ✓ give up SEVS (because won't be able to make a career there anyway) ✓ attend relevant training (Xabi makes 'good money' now = they can afford it) ✓ go job hunting in Spain in a multinational firm = more likely to find equal opportunities gender role = overt expression of attitudes that indicate to others the degree of your maleness or femaleness gender gap = difference in opinions or attitudes between men and women concerning a variety of public and private issues, including political candidates, parties, or programmes to impede = to be a hindrance or obstacle to glass ceiling = ceiling based on attitudinal or organizational bias in the work force that prevents minorities and women from advancing to leadership positions sticky floor = metaphor to point to a discriminatory employment pattern that keeps workers, mainly women, in the lower ranks of the job scale, with low mobility and invisible barriers to career advancement to overreach = to fail by trying to achieve more than is possible to reconcile /'rekən,sail/ = to make (one thing) compatible with (another); to find a way in which two situations or beliefs that are opposed to each other can agree and exist together to sing praises = to express your approval or admiration for sb/sth to hit below the belt = disregarding the rules (from the notion of an illegal low blow in boxing) self-starter = energetic person with unusual initiative to beg = request urgently or persistently irritable = getting annoyed easily; showing your anger patriarchal = (of societies) being ruled by or having descent traced through the male line to pamper = (sometimes disapproving) to take care of sb very well and make them feel as comfortable as possible gender role = overt expression of attitudes that indicate to others the degree of your maleness or femaleness overt /oʊˈvɝːt/ = done or shown publicly or in an obvious way and not secret LGBT = lesbian, gay, bisexual, and transgender hard on it hardly that They spend a lot of time for on children There are not so much many women at C1 position positions I don't think that it is that as strong than as other companies Improving economical economic conditions is a way to improve gender equality Women had no any opportunity to go to school until 19.. She's pretty objective for about her position She is in a doubt about her career ]]> 20230118 10:10-11:30 2 active Case study Kensington United (2/2) By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson Market Leader 3rd edition Upper Intermediate Unit 4 Success Case study Kensington United pg 43 task 1 2 → role play negotiation (use agenda) pg 133 Kensington United pg 144 Universal Communications market_leader_3rd_upper_intermediate_students_book_pg42-43-133-141_case_study_kensington_united_negotiation.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> active textbook active textbook move_contents

Negotiation set phrases

Establishing connection → break the ice Nice to meet you! How was your journey? Have you had a nice trip? Ingratiation → be amiable We're very excited to meet you today. We've heard a lot about your company. Feedback from your product / services is excellent. Anchoring → ask rhetorical questions Are you satisfied with...? Wouldn't you like...? Have you ever thought you could work faster if...? Exploring each other's needs → ask diagnostic (open) questions How much do you usually pay for...? What quantities would you...? Signalling for movement → show there is room for manoeuvre I think there's material for discussion My company might accept such terms if... Perhaps we could... I'd need to check if... Active listening → paraphrase So, you're saying... I get it I do see where you're coming from
 

Negotiation giveaways

Dealing with objections (resistance) That's what I thought at first but... Look at it this way... Have you seen (statistics / data / competitors' strategy...) ? Brainstorming new options → use conditional structures Don't worry, we're just considering... You don't have to commit yourself to..., you could only... Who else would benefit from...? Probing with proposals → use what if + conditionals What if you had... Would it help if... Showing preliminary agreement You sold me! If you could make a compelling case that... that'd (would) help. I'm with you up to now. So far, so good. It sounds good. If it's rock solid, I'll sign it. Making concessions Normally, we do... but for you, we can... I'd be ready to reconsider / decrease/ change... if you did... What do you need from me to support/agree fully? If I'm on it, I'll give you... Closing the deal Deal! Tying up loose ends I think we've covered a lot of ground today Shall we go out for dinner? I really look forward to this
]]> 1 pix/icons8-collaboration-100_white.png Johari Window active deck_shuffled_lines_halign prep_deck_shuffled_lines_halign
known to you
not known to you
known to others
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]]> active textbook DVD case study commentary Conclusions ✓ BATNA (best alternative to a negotiated agreement) ✓ coinage feedback T / Cl How to prepare for a negotiation? ✓ your position ✓ your partner's position → focus on common ground rather than differences ✓ ideal outcome ✓ middle outcome ✓ BATNA (bottom line below which you shouldn't go) = room for manoeuvre What is important to be a good negotiator? ✓ understand the real needs of the other party ✓ be a good listener = have a win-win attitude → focus on coinage = what doesn't cost you much but has high value for the other party Areas of sponsorship ✓ opportunities for business development ✓ opportunities for broader exposure = creative solutions (advertising) ]]> wip textbook BATNA = best alternative to a negotiated agreement. In negotiation theory, the Best Alternative to a Negotiated Agreement or BATNA is the most advantageous alternative course of action coinage = process of inventing a word or phrase; what doesn't cost you much but has high value for the other party our today's meeting We can increase the sum for by 40 millions million They will do a damage for our brand They can tell to them if there is an incident ]]> surveillance /sə:ˈveɪləns/ 20230111 10:10-11:30 2 active Case study Kensington United By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson Market Leader 3rd Intermediate Case study - Pampas Leather Company market_leader_3rd_intermediate_course_book_pg87-9_138_negotiating_case_study_pampas_leather_company.pdf smartphone or tablet device print Download onto your tablet or print the following pdf for our next lesson Market Leader 3rd edition Upper Intermediate Unit 4 Success Case study Kensington United pg 42 Current situation reading market_leader_3rd_upper_intermediate_students_book_pg42-43-133-141_case_study_kensington_united_negotiation.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> active textbook DVD case study commentary Feedback Why is it important to build a sustainable relationship? ✓ need repeat-business → seek a win-win outcome What risks are they facing? ✓ couldn't return unsold goods featuring the label of the distributor ✓ cultural differences ✓ focus too much on details & terms of the contract Conclusion: ✓ look for a long term relationship rather than big volumes → be honest about your needs 〆don't bluff → share risks equally & fairly ✓ work together and not against each other = reach a win-win solution ]]> 1 Lead in active edit_ol_qa pix/icons8-collaboration-100_white.png Why is it important to signal to your opponent that you understand, disagree, or have some suggestions? ✓ build rapport ≠ play a poker face ✓ ensure that there are no misunderstandings → reach a win/win solution How do you signal a question about a difficult issue? ✓ I'm afraid I really need to ask you sth (...) What is the most difficult in negotiations? ✓ obtaining only the exact features you need ✓ negotiate a whole project and not only machine tools or services → request quotations from 4-5 different producers → conduct negotiations with two producers who know they are in competition What are the disadvantages of exclusivity deals? 〆can't find alternative offers from the competition active textbook pg 41 ex A vocab pg 41 ex B listening market_leader/market_leader_3rd_upper_intermediate/market_leader_3rd_upper_intermediate_audio_cd01/market_leader_3rd_upper_intermediate_audio_cd01_029.ogg pg 41 ex C listening market_leader/market_leader_3rd_upper_intermediate/market_leader_3rd_upper_intermediate_audio_cd01/market_leader_3rd_upper_intermediate_audio_cd01_029.ogg pg 41 ex D role play use pg 41 useful language pg 133 Spanish sales manager of briefcases pg 142 Swiss retailer ]]> active textbook ✓ contract out the best (and most expensive) players (...) How do you get sponsorship? ✓ find a business angel (like Abramovich for Chelsea) ✓ find which companies would like to entertain their clients (...) pg 42 Current situation reading T / Cl How do you make a football club commercially successful? ✓ much advertising ✓ household names displayed at events (...) pg 42 listening market_leader/market_leader_3rd_upper_intermediate/market_leader_3rd_upper_intermediate_audio_cd01/market_leader_3rd_upper_intermediate_audio_cd01_030.ogg → what points do they mention which could make a sponsorship deal more attractive? ✓ club travel agency ✓ hospitality facilities (e.g. vip boxes for business people) ✓ joint venture with insurance company ✓ training courses in leadership ✓ football boot manufacturing company ✓ whiz kid manager → what points do they mention which could make a sponsorship deal more difficult to pull off? 〆no chance of getting in the final yet 〆lack of a football star 〆fight of hooligans in crowds harms reputation ]]> 2 Preparing for a sponsorship deal active edit_ol_qa pix/icons8-collaboration-100_white.png What fringe benefits should players get? ✓ mobile phones ✓ personal sports cars for 3 top players (...) fringe benefits = extra things that an employer gives you as well as your wages What will Universal Communications demand in return? ✓ product placement ✓ advertising on T-shirts ✓ Asian celebrity endorsement (...) endorsement = statement made in an advertisement, usually by sb famous or important, saying that they use and like a particular product Can Kensington afford to recruit a top player? ✓ they should strive to do so Is a top player who costs 20 million Euro the guarantee that Kensington will win the European cup? ✓ will certainly attract greater audiences active textbook → role play negotiation (use agenda) pg 133 Kensington United pg 144 Universal Communications → recycle expressions below ]]> active textbook move_contents

Negotiation set phrases

Establishing connection → break the ice Nice to meet you! How was your journey? Have you had a nice trip? Ingratiation → be amiable We're very excited to meet you today. We've heard a lot about your company. Feedback from your product / services is excellent. Anchoring → ask rhetorical questions Are you satisfied with...? Wouldn't you like...? Have you ever thought you could work faster if...? Exploring each other's needs → ask diagnostic (open) questions How much do you usually pay for...? What quantities would you...? Signalling for movement → show there is room for manoeuvre I think there's material for discussion My company might accept such terms if... Perhaps we could... I'd need to check if... Active listening → paraphrase So, you're saying... I get it I do see where you're coming from
 

Negotiation giveaways

Dealing with objections (resistance) That's what I thought at first but... Look at it this way... Have you seen (statistics / data / competitors' strategy...) ? Brainstorming new options → use conditional structures Don't worry, we're just considering... You don't have to commit yourself to..., you could only... Who else would benefit from...? Probing with proposals → use what if + conditionals What if you had... Would it help if... Showing preliminary agreement You sold me! If you could make a compelling case that... that'd (would) help. I'm with you up to now. So far, so good. It sounds good. If it's rock solid, I'll sign it. Making concessions Normally, we do... but for you, we can... I'd be ready to reconsider / decrease/ change... if you did... What do you need from me to support/agree fully? If I'm on it, I'll give you... Closing the deal Deal! Tying up loose ends I think we've covered a lot of ground today Shall we go out for dinner? I really look forward to this
]]> to meet half way = to yield or concede half of the difference in order to effect a compromise or reconciliation with to adore = to love sb very much; to like sth very much rumour = piece of information, or a story, that people talk about, but that may not be truei; разговоры; слух asset = person or thing that is valuable or useful to sb/sth disgrace = loss of other people's respect and approval because of the bad way sb has behaved;person or thing that is so bad that people connected with them or it feel or should feel ashamed; позор hospitality = business of providing food, drink, and accommodation for customers of restaurants, bars, etc. or guests at hotels; food, drink, and entertainment provided by a company for business associates, e.g. business trips and corporate hospitality revenue = income, esp. of a large amount, from any source to have a finger in every pie = to be involved in a lot of different activities or knows about a lot of different things to pull off = to be successful; to achieve a goal to have a finger in every pie = to be involved in a lot of different activities or knows about a lot of different things to outbid sb for sth = to offer more money than sb else in order to buy sth, for example at an auction fringe benefits = extra things that an employer gives you as well as your wages endorsement = statement made in an advertisement, usually by sb famous or important, saying that they use and like a particular product nice convenient terms for of negotiation Maybe they can live only in five stars star hotels It doesn't fit in match | satisfy our expectations Could you pay an additional 16 millions million euros? ]]> afford /əˈfɔ:d/ beverages /'bevridʒəz/ 20221228 10:10-11:30 2 active Case study Pampas Leather Company By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson Market Leader 3rd Intermediate Case study - Pampas Leather Company pg 89 background reading market_leader_3rd_intermediate_course_book_pg87-9_138_negotiating_case_study_pampas_leather_company.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> pix/icons8-collaboration-100_white.png Negotiation set phrases 20221221 hw20221228 pix/icons8-collaboration-100_white.png Negotiation giveaways 20221221 hw20221228-2 1 pix/icons8-collaboration-100_white.png Negotiation set phrases 20221221 hw20221228 active deck_shuffled_lines_halign prep_deck_shuffled_lines_halign deck_shuffled_lines_valign shuffled_boxes Establishing connection → break the ice Ingratiation → be amiable Anchoring → ask rhetorical questions Exploring each other's needs → ask diagnostic questions Signalling for movement → show there is room for manoeuvre Active listening → paraphrase ]]> Establishing connection → break the ice Nice to meet you! How was your journey? Have you had a nice trip? Ingratiation → be amiable We're very excited to meet you today. We've heard a lot about your company. Feedback from your product / services is excellent. Anchoring → ask rhetorical questions Are you satisfied with...? Wouldn't you like...? Have you ever thought you could work faster if...? Exploring each other's needs → ask diagnostic (open) questions How much do you usually pay for...? What quantities would you...? Signalling for movement → show there is room for manoeuvre I think there's material for discussion My company might accept such terms if... Perhaps we could... I'd need to check if... Active listening → paraphrase So, you're saying... I get it I do see where you're coming from ]]> 2 pix/icons8-collaboration-100_white.png Negotiation giveaways 20221221 hw20221228-2 active deck_shuffled_lines_halign prep_deck_shuffled_lines_halign deck_shuffled_lines_valign shuffled_boxes Dealing with objections (resistance) Brainstorming new options → use conditional structures Probe with proposals → use what if + conditionals Showing preliminary agreement Making concessions → scratch my back and I'll scratch yours Closing the deal → recap & confirm Tying up loose ends → build a long-time relationship & generate repeat business ]]> Dealing with objections (resistance) That's what I thought at first but... Look at it this way... Have you seen (statistics / data / competitors' strategy...) ? Brainstorming new options → use conditional structures Don't worry, we're just considering... You don't have to commit yourself to..., you could only... Who else would benefit from...? Probing with proposals → use what if + conditionals What if you had... Would it help if... Showing preliminary agreement You sold me! If you could make a compelling case that... that'd (would) help. I'm with you up to now. So far, so good. It sounds good. If it's rock solid, I'll sign it. Making concessions Normally, we do... but for you, we can... I'd be ready to reconsider / decrease/ change... if you did... What do you need from me to support/agree fully? If I'm on it, I'll give you... Closing the deal Deal! Tying up loose ends I think we've covered a lot of ground today Shall we go out for dinner? I really look forward to this ]]> active textbook ✓ explain how quality is achieved ✓ justify why American buyers will be interested in Argentinian manufacture (...) pg 89 background reading T / Cl Preparing for the negotiation What concessions can you make? ✓ re-label the jackets under the name of American distributor (...) What will be your BATNA? ✓ shorter lead time (Argentina relatively close to the USA) ✓ minimum quantity of best-selling jackets (...) What proposals will your probe? ✓ volumes ✓ long-term contract (...) pg 138 Information file reading T / Cl What risks are likely? 〆 outsourcing to China rather far from both Argentina and USA 〆 meeting deadlines by outsourcing overseas 〆 cheaper labour force to the detriment of quality ✓ current economic situation not favourable to selling luxury goods like the Clubman jacket (...) pg 89 task
roleplay
roleplay
postponed to next lesson video DVD case study commentary ]]> apparel /əˈpærəl/ = (especially AmE) clothing, when it is being sold in shops/stores to lose sight of the bigger picture = to see the trees but not the forest fairly = in a fair and reasonable way; honestly; to some extent but not very BATNA = best alternative to a negotiated agreement. In negotiation theory, the Best Alternative to a Negotiated Agreement or BATNA is the most advantageous alternative course of action detriment (to the ~ of) = act of causing harm or damage; sth that causes harm or damage less smaller order The Black Friday is looming approaching We sell our great quality jackets for at a great price We can order place an order with you of 3000 jackets If I correctly understand you well ]]> 20221221 10:10-11:30 2 active Negotiation tutorial bargaining tactics By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson Market Leader 3rd Intermediate Case study - Pampas Leather Company pg 89 background reading market_leader_3rd_intermediate_course_book_pg87-9_138_negotiating_case_study_pampas_leather_company.pdf @ Pavel Optional homework smartphone or tablet device print Download onto your tablet or print the following pdf. English Grammar in Use - Intermediate 3rd ed - Murphy Unit 40 Third conditional icons8-hand-with-pen-100.png Complete exercises key to exercise Check your answers with the key at the end of the file english_grammar_in_use_intermediate_3rd_ed_murphy_cambridge_unit40_if_3rd_conditional_key.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> Negotiation tutorial bargaining tactics 20221207 hw20221214 pix/icons8-collaboration-100_white.png Negotiation tutorial: Bargaining tactics | lynda.com Negotiation tutorial: Bargaining tactics | lynda.com ]]> active textbook market_leader/market_leader_3rd_intermediate/market_leader_3rd_intermediate_audio_cd02/market_leader_3rd_intermediate_audio_cd02_021.ogg pg 88 ex E role play ]]> 1 Negotiation tutorial: Bargaining tactics | lynda.com active move_html5_video negotiation_tutorial_bargaining_tactics_lynda.com-ba0dparciww.mp4 1 Negotiation tutorial bargaining tactics 20221207 hw20221214 active edit_ol_qa pix/icons8-collaboration-100_white.png Negotiation tutorial: Bargaining tactics | lynda.com Negotiation tutorial: Bargaining tactics | lynda.com ]]> How do they establish connection? ✓ talk about their children fig tree son 4-week old daughter = small talk How does he make his boss like him? ✓ he confirms he appreciated the fact she gave him paternity leave ✓ he made most of his paternity leave by spending time with his wife & newborn daughter → she likes him more psychological technique in which an individual attempts to influence another person by becoming more likeable to their target How does he anchor his request? ✓ flexitime policy could benefit the whole company and not only him ≠ not only him wants sth How does he move past her first resistance? That's what I thought at first but I did a lot of research What convincing arguments did he find? ✓ competitors are already doing it! ✓ employee satisfaction goes up ✓ employee turn-around decreases employee turn-around = total number of workers who leave a company over a certain time period. Includes those who exit voluntarily as well as employees who are fired or laid off How does he react to her doubts & questions? ✓ ask diagnostic, possibly rhetorical, questions ✓ Have you seen customer survey stats (statistics)? (Yes, she has. Complaints were down about 10%. Sales were up about the same) = answer support his requests (she says 'I get it') Why does he ask another so-called diagnostic question? (Who else would benefit from a flexible schedule?) ✓ to elicit the answer from his boss → brainstorming = make your partner agree with the solution by coming to it together to elicit = to get information or a reaction from sb, often with difficulty; to draw forth (what is latent); выявлять; делать вывод; выводить; вытянуть How does he reframe his request? ✓ Look at it this way... → describe another person who could benefit from the request = remind your partner of another example situation to reframe = to change the way something is expressed or considered What expressions show your partner is listening actively? ✓ So, you're saying... = soft exposing give-aways → paraphrasing give-away = something that makes you guess the real truth about sth/sb What fixed expression confirms she understands Tom's requests? ✓ I do see where you're coming from = I understand the logics How does Tom move past further resistance? ✓ (Don't worry,) (we're) just brainstorming here! = don't ask any commitment from your partner yet → don't put your partner in an impossible situation When does Tom start making a concession? ✓ once his boss has accepted in principle but has doubts about others accepting → make the request easier to approve (it doesn't have to be a 'sweeping change', just a team) What other diagnostic question(s) to move past resistance does he ask? What do you need from me to support/agree fully? = first genuine, non-rhetorical question How does she phrase her terms of approval? If you could make a compelling case that... that'd (would) help. = 2nd conditional compelling = that makes you pay attention to it because it is so interesting and exciting; so strong that you must do sth about it over the long haul = over an extended period of time How does Tom show agreement? ✓ I'm on it. I'll give you tools to measure results... → show you will continue your commitment beyond the 'time of sale' How does she confirm her approval? If it's rock solid, I'll sign it. What does going one up on somebody mean? Why does Tom offer to do more? ✓ to get an advantage over someone, or to do something that shows you are better than them = promises to do even more than what she wants → ask for reciprocity ✓ Would you be willing to... (present the request at the next meeting) reciprocity = situation in which two people, countries, etc. provide the same help or advantages to each other How does Tom confirm the positive outcome of their conversation? ✓ I'm thrilled. ✓ I'm a lot closer than I was 5min ago. = win-win situation 2 pix/icons8-collaboration-100_white.png Negotiation strategies Negotiation strategies active deck_shuffled_lines_valign deck_shuffled_lines_halign shuffled_lines Negotiation tutorial: Bargaining tactics | lynda.com Negotiation tutorial: Bargaining tactics | lynda.com ]]> At the beginning In the middle At the end ]]> At the beginning 1. Establish connection 2. Small chat 3. Ingratiation 4. Anchoring In the middle 5. Persuasive argumentation 6. Diagnostic questions 7. Active listening & paraphrasing 8. Brainstorming (moving past resistance) 9. Making concessions 10. Diagnostic questions (moving past resistance) At the end 11. Getting to agreement 12. Asking for reciprocity ]]> 1 pix/icons8-collaboration-100_white.png Negotiation set phrases 20221221 hw20221228 active prep_deck_shuffled_lines_halign deck_shuffled_lines_valign deck_shuffled_lines_halign shuffled_boxes Establishing connection → break the ice Ingratiation → be amiable Anchoring → ask rhetorical questions Exploring each other's needs → ask diagnostic questions Signalling for movement → show there is room for manoeuvre Active listening → paraphrase ]]> Establishing connection → break the ice Nice to meet you! How was your journey? Have you had a nice trip? Ingratiation → be amiable We're very excited to meet you today. We've heard a lot about your company. Feedback from your product / services is excellent. Anchoring → ask rhetorical questions Are you satisfied with...? Wouldn't you like...? Have you ever thought you could work faster if...? Exploring each other's needs → ask diagnostic (open) questions How much do you usually pay for...? What quantities would you...? Signalling for movement → show there is room for manoeuvre I think there's material for discussion My company might accept such terms if... Perhaps we could... I'd need to check if... Active listening → paraphrase So, you're saying... I get it I do see where you're coming from ]]> 2 pix/icons8-collaboration-100_white.png Negotiation giveaways 20221221 hw20221228-2 active prep_deck_shuffled_lines_halign deck_shuffled_lines_valign deck_shuffled_lines_halign shuffled_boxes Dealing with objections (resistance) Brainstorming new options → use conditional structures Probe with proposals → use what if + conditionals Showing preliminary agreement Making concessions → scratch my back and I'll scratch yours Closing the deal → recap & confirm Tying up loose ends → build a long-time relationship & generate repeat business ]]> Dealing with objections (resistance) That's what I thought at first but... Look at it this way... Have you seen (statistics / data / competitors' strategy...) ? Brainstorming new options → use conditional structures Don't worry, we're just considering... You don't have to commit yourself to..., you could only... Who else would benefit from...? Probing with proposals → use what if + conditionals What if you had... Would it help if... Showing preliminary agreement You sold me! If you could make a compelling case that... that'd (would) help. I'm with you up to now. So far, so good. It sounds good. If it's rock solid, I'll sign it. Making concessions Normally, we do... but for you, we can... I'd be ready to reconsider / decrease/ change... if you did... What do you need from me to support/agree fully? If I'm on it, I'll give you... Closing the deal Deal! Tying up loose ends I think we've covered a lot of ground today Shall we go out for dinner? I really look forward to this ]]> to tie up loose ends = to finish; to complete to probe (into sth) = to ask questions in order to find out secret or hidden information about sb/sth to get a foot in the door = to have a chance to do something that could lead to further opportunities. price conscious = aware of how much things cost and thus avoiding buying expensive items; looking for value for money to eavesdrop = to listen secretly to what other people are saying ingratiation = psychological technique in which an individual attempts to influence another person by becoming more likeable to their target; усилия, предпринимаемые человеком с целью понравиться другим людям. Совершенно очевидно, что если вам нужно чего-либо добиться от окружающих, то быстрее всего результаты будут достигнуты, если вы сможете сделать так, чтобы по отношению к вам испытывали теплые чувства to elicit = to get information or a reaction from sb, often with difficulty; to draw forth (what is latent); выявлять; делать вывод; выводить; вытянуть employee turn-around = total number of workers who leave a company over a certain time period. Includes those who exit voluntarily as well as employees who are fired or laid off compelling = that makes you pay attention to it because it is so interesting and exciting; so strong that you must do sth about it to reframe = to change the way something is expressed or considered over the long haul = over an extended period of time to get one up on somebody = to get an advantage over someone, or to do something that shows you are better than them reciprocity = situation in which two people, countries, etc. provide the same help or advantages to each other In case if you can supply these handbags in 2 weeks... ]]> 20221214 10:10-11:30 2 active Finding fixes (review w/ Pavel only) By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Lifestyle Upper Intermediate Risk assessment lifestyle_upper_intermediate_students_book_pg_70-73_168_risk_assessment_mixed_conditionals.pdf smartphone or tablet device print Download onto your tablet or print the following pdf for our next lesson Market Leader 3rd Intermediate Case study - Pampas Leather Company pg 89 background reading market_leader_3rd_intermediate_course_book_pg87-9_138_negotiating_case_study_pampas_leather_company.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> Negotiation tutorial bargaining tactics 20221207 hw20221214 pix/icons8-collaboration-100_white.png Negotiation tutorial: Bargaining tactics | lynda.com Negotiation tutorial: Bargaining tactics | lynda.com ]]> Lifestyle B2 1 Lead in active edit_ol_qa pix/icons8-collaboration-100_white.png What are these 2 men in the photo doing? Are they well equipped? ✓ they are finding fixes ✓ wear a helmet & appropriate outfit fix = (informal) solution to a problem, especially an easy or temporary one Could they have prepared better to such glitches? or are these usual teething problems? ✓ get a ladder (...) glitch = (informal) small problem or fault that stops sth working successfully teething problems = small problems that a company, product, system, etc. has at the beginning If you were in their situation, what would you do? ✓ call maintenance (...) What are contingencies? How do you deal with them? → make contingency plans contingency = events that may or may not happen, possibility black swan = metaphor describing an event which is unanticipated (perhaps because it seemed impossible or because no-one had considered it before), but which has very far-reaching consequences active textbook pg 70 ex 1 speaking T / Cl How would you build the extension (a terminal) to an airport like Heathrow? (...) What problem areas are likely to happen? (...) pg 70 ex 2 listening lifestyle_upper_intermediate_audio_cd02_1.ogg Grammar: Mixed conditionals pg 71 ex 4 grammar ]]> 20190618-0937 Conditionals active decks deck_of_phrases_conditionals.csv active textbook conditionals mindmap ]]> 20190624-1734 active review 20190624-1736 wip review teething problems = small problems that a company, product, system, etc. has at the beginning black swan = metaphor describing an event which is unanticipated (perhaps because it seemed impossible or because no-one had considered it before), but which has very far-reaching consequences fix = (informal) solution to a problem, especially an easy or temporary one glitch = (informal) small problem or fault that stops sth working successfully staircase ladder From other side On the other hand human mistakes are very crucial ]]> 20221207 10:10-11:30 2 active Preparing for a negotiation - Seven stages of a negotiation - Harry Mills By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson Market Leader 3rd Intermediate Negotiating market_leader_3rd_intermediate_course_book_pg87-9_138_negotiating_case_study_pampas_leather_company.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 20221130 hw20221207 5 (Optional homework) Rehearsing for sound modulation pix/icons8-lecturer-100_white.png active textbook market_leader_3rd_intermediate_audio_cd02_18.ogg pg 87 ex B listening market_leader_3rd_intermediate_audio_cd02_19.ogg T / Cl Have you changed your ways of conducting negotiations over the years? (...) Lexical material: Language clues in negotiations (soft exposing give-aways) pg 87 ex C listening market_leader_3rd_intermediate_audio_cd02_20.ogg ]]> 1 Negotiating skills active edit_ol_qa pix/icons8-collaboration-100_white.png What is perhaps the most important skill a negotiator needs? ✓ versatility = being able to change & adapt to the situation → there is not a single technique of negotiation having a wide variety of skills Why is it important to be a good listener? ✓ information is power ✓ catch language clues to understand your opponent's position & expectations What kinds of behaviour are adequate? ✓ depending on the situation → manage conflict → manage pressure in a face-to-face negotiation ✓ plan effectively & be analytical ✓ be open minded & creative How can you repackage the negotiation? ✓ double-check your counterpart's eagerness to negotiate ✓ show your own desire to reach a compromise ✓ ensure you reach a win-win solution present in a new form What should a good negotiator look for? ✓ find if there's scope for negotiation → identify soft exposing give-aways = something that makes you guess the real truth about sth/sb giveaways How do you find out if there is room for more negotiations? ✓ listen out for language cues e.g. Perhaps♣ we can give you a discount if♠ ... ♣ perhaps ♠ if = language clues → some concessions (give-aways) are possible / probable eagerness, language clues active textbook ]]> active textbook 1 pix/icons8-collaboration-100_white.png Negotiation stages Negotiation stages active deck_shuffled_lines_valign shuffled_lines deck_shuffled_lines_halign prep_deck_shuffled_lines_halign ]]> 1 Negotiation tutorial bargaining tactics 20221207 hw20221214 active prep_ol_qa pix/icons8-collaboration-100_white.png Negotiation tutorial: Bargaining tactics | lynda.com Negotiation tutorial: Bargaining tactics | lynda.com ]]> How do they establish connection? ✓ talk about their children fig tree son 4-week old daughter = small talk How does he make his boss like him? ✓ he confirms he appreciated the fact she gave him paternity leave ✓ he made most of his paternity leave by spending time with his wife & newborn daughter → she likes him more psychological technique in which an individual attempts to influence another person by becoming more likeable to their target How does he anchor his request? ✓ flexitime policy could benefit the whole company and not only him ≠ not only him wants sth How does he move past her first resistance? That's what I thought at first but I did a lot of research What convincing arguments did he find? ✓ competitors are already doing it! ✓ employee satisfaction goes up ✓ employee turn-around decreases employee turn-around = total number of workers who leave a company over a certain time period. Includes those who exit voluntarily as well as employees who are fired or laid off How does he react to her doubts & questions? ✓ ask diagnostic, possibly rhetorical, questions ✓ Have you seen customer survey stats (statistics)? (Yes, she has. Complaints were down about 10%. Sales were up about the same) = answer support his requests (she says 'I get it') Why does he ask another so-called diagnostic question? (Who else would benefit from a flexible schedule?) ✓ to elicit the answer from his boss → brainstorming = make your partner agree with the solution by coming to it together to elicit = to get information or a reaction from sb, often with difficulty; to draw forth (what is latent); выявлять; делать вывод; выводить; вытянуть How does he reframe his request? ✓ Look at it this way... → describe another person who could benefit from the request = remind your partner of another example situation to reframe = to change the way something is expressed or considered What expressions show your partner is listening actively? ✓ So, you're saying... = soft exposing give-aways → paraphrasing give-away = something that makes you guess the real truth about sth/sb What fixed expression confirms she understands Tom's requests? ✓ I do see where you're coming from = I understand the logics How does Tom move past further resistance? ✓ (Don't worry,) (we're) just brainstorming here! = don't ask any commitment from your partner yet → don't put your partner in an impossible situation When does Tom start making a concession? ✓ once his boss has accepted in principle but has doubts about others accepting → make the request easier to approve (it doesn't have to be a 'sweeping change', just a team) What other diagnostic question(s) to move past resistance does he ask? What do you need from me to support/agree fully? = first genuine, non-rhetorical question How does she phrase her terms of approval? If you could make a compelling case that... that'd (would) help. = 2nd conditional compelling = that makes you pay attention to it because it is so interesting and exciting; so strong that you must do sth about it over the long haul = over an extended period of time How does Tom show agreement? ✓ I'm on it. I'll give you tools to measure results... → show you will continue your commitment beyond the 'time of sale' How does she confirm her approval? If it's rock solid, I'll sign it. What does going one up on somebody mean? Why does Tom offer to do more? ✓ to get an advantage over someone, or to do something that shows you are better than them = promises to do even more than what she wants → ask for reciprocity ✓ Would you be willing to... (present the request at the next meeting) reciprocity = situation in which two people, countries, etc. provide the same help or advantages to each other How does Tom confirm the positive outcome of their conversation? ✓ I'm thrilled. ✓ I'm a lot closer than I was 5min ago. = win-win situation misnomer = name or a word that is not appropriate or accurate to deem = to have a particular opinion about sth; to consider versatility = having a wide variety of skills overriding = more important than anything else in a particular situation eagerness = positive feeling of wanting to push ahead with something giveaway = something that makes you guess the real truth about sth/sb; демаскирующий признак to probe (into sth) = to ask questions in order to find out secret or hidden information about sb/sth; to touch, examine or look for sth, especially with a long thin instrument persuading persuasive ... to hide information about your needings needs It can save keep | maintain | preserve the temperature all day It has the longest lasting battery ]]> 20221130 10:10-11:30 2 active PTEC - drafting a presentation & preparing for oral delivery PTEC - drafting a presentation PTEC - preparing for oral delivery PTEC - presentations striking a compromise between pitches & public speaking PTEC - dealing with questions and sound bites SPEAKING CLUB - Dealing with questions from the peer review team By the end of this session you will have studied Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 20221123 Drafting a presentation hw20221130 pix/icons8-collaboration-100_white.png 1 Drafting a presentation pix/icons8-collaboration-100_white.png active deck_shuffled_lines_halign prep_deck_shuffled_lines_halign ]]> 2 Improving text in slides active edit_ol_qa_writing edit_ol_qa pix/icons8-collaboration-100_white.png Our objectives • Provide accounting support • Maintain a database of currency operations. • participate in yearly financial reports; Be consistent with punctuation]]> → either skip all articles ✓ Organization of delivery processes of goods from suppliers to company warehouse → or use all of them ✓ Organization of the delivery process of goods from the supplier to a warehouse of the company Be consistent with ellipses of articles T travel and V visa policies]]> Use capital letters only in names or acronyms Get Gain new experience]]> Avoid simple expressions such as 'good, bad...' About me Miscellanies / Personal interests ]]> Make use of standard and/or fixed expressions Fech Fetch your labour contract at the HR center centre (BrEn) ✓ Fech Fetch your labour labor contract at the HR center (AmEn) ]]> Use a spell checker and be consistent with the language (e.g. either British English or American English, but not both). Be grammatically consistent when listing tasks 1 Preparing for oral delivery pix/icons8-collaboration-100_white.png active deck_shuffled_lines_halign prep_deck_shuffled_lines_halign 1. 2. 3. 4. 5. 6. 7. 8. ]]> go through the presentation checklist record yourself on video dry run your presentation get feedback from colleagues ]]> active textbook

Practice

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]]> 2 Oral delivery - Focus on volume active edit_2columns_2qa edit_ol_qa pix/icons8-hand-with-pen-100_white.png talk about the selling points of this product. Today, we'll talk about the selling points of this product.]]> Read the sentence and try interpreting it in different ways. What the hell are you doing here?! What the hell are you doing here?! What the hell are you doing here?! What the hell are you doing here?! What the hell are you doing here?! What the hell are you doing here?!]]> 3 Oral delivery - Focus on flow active edit_2columns_2qa pix/icons8-lecturer-100_white.png What the hell are you doing here?! W h a t t h e h e l l (pause) a r e you (pause) doing--here?! Whatthehell (pause) a r e you---doing---here?! What--the--hell--are (pause) you (pause) doing---here?! Whatthe--h e l l--are--you--d o i n g----here?!]]> 4 Oral delivery - Focus on pitch & rhythmical patterns active edit_2columns_2qa pix/icons8-lecturer-100_white.png that is the question]]> () in the text] before the keyword.]]> that is the question To be or not to be, that is the question To be or not to be, () that is () the question To be () or not to be, that () is the question]]> 5 Rehearsing for sound modulation hw20221207 pix/icons8-lecturer-100_white.png active prep_deck_shuffled_lines_halign deck_shuffled_lines_halign (paste your script here) ]]> intensity = strength of sth, for example light, that can be measured pitch = how high or low a sound is, especially a musical note perfect pitch = ability to identify or sing a musical note correctly without the help of an instrument 20221123 10:10-11:30 2 active PTEC - building rapport (understanding pitches vs public speaking) By the end of this session you will have studied Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 20221116 Writing a pitch hw20221123 pix/icons8-lecturer-100_white.png 2 Writing a pitch hw20221123 pix/icons8-lecturer-100_white.png active edit_2columns_2qa prep_2columns_2qa edit_text_for_reading_task shuffled_boxes Practise the following techniques to keep the audience interested: ✓ tripling This course was cheap, interesting and effective ✓ alliteration rapid, relevant and realistic ✓ rhymes Our brand in their hand ]]> alliteration = use of the same letter or sound at the beginning of words that are close together, as in sing a song of sixpence rhyme = word that has the same sound or ends with the same sound as another word icons8-lecturer-100.png

Pitch structure

rhetorical question / hook / quote self-introduction name of your company target customer & needs brief description main benefits differences from competition USP(s) (unique selling point) your request / call for action anticipated questions promise ]]> quote = group of words or a short piece of writing taken from a book, play, speech, etc. and repeated because it is interesting or useful active textbook Scuba diving - Pavel Deep diving secrets revealed! icons8-lecturer-100.png Antivirus software - Alex Can you imagine data safety without restrictions? (pause) Safe, secure and stable. This is what we guarantee... My name is... icons8-lecturer-100.png Self printing service - Kirill We print, bind, and deliver Methodology: Monitoring progress ✓ record yourself on video every 4-6 months hint: you may use Zoom ✓ choose a topic which you know well and does not need preparation e.g: self-introduction, your company, your flagship product ✓ be spontaneous, don't read any notes → rely on your communication skills and language ✓ compare your new video recording with the previous one → check progress in language & communicativeness ✓ record other takes until you are satisfied with your corrections → keep this latest video recording for your next check ]]> 1 Introduction to public speaking & giving presentations active edit_ol_qa pix/icons8-collaboration-100_white.png World Championship of Public Speaking: Part 2 Published on Nov 9, 2012 Each year, Toastmasters International hosts the World Championship of Public Speaking. After months of regional elimination rounds, 30,000 international competitors are whittled down to nine finalists, the best public speakers in the world. http://www.youtube.com/watch?annotation_id=annotation_958291&feature=iv&src_vid=rvbg9kFDTxg&v=LK_N_3NvDbA 1) emotional language 2) intonation, pace of delivery 3) body language 4) connection with the audience (share experience) 5) convincing, long-lasting message → use the Presentation Checklist you completed earlier Compare the following candidates:]]> Andrew 〆too emotional body language (posture)? 〆excessive emotional language 〆cliches → too theatrical Stuart ✓ rhetorical question which involves the audience (Do you want to know...?) ✓ body language (hands supporting 'What if') 〆wrong tie 〆little assertive posture 〆not charismatic enough to be persuasive = 3rd Ronald ✓ more effective making people laugh than asking a rhetorical question → good connection with the audience ✓ rather charismatic, father-like, trustworthy appearance ✓ me, myself and I = tripling technique ✓ addressing the audience on the left, in front, and on his right (during 'Me, myself and I') Palaniappa ✓ sense of humour e.g. 25 pairs, women 50 ✓ connecting with the audience e.g. Imagine your shoes are for me... Come on, take them off! ✓ able to engage audience by asking them to actually do sth memorable = very smart = 2nd Kenny 〆speech delivered like a sermon by a priest 〆excessive emotional language for certain audiences 〆rather dressed up → posture in contradiction with message Diana 〆excessive emotional level 〆distractingly painful & husky voice Ryan ✓ begins speech off stage (i.e. no introduction, jump into action) ✓ trust is a must (rhyme) ✓ a tattoo or two (alliteration) ✓ sharing a secret (four tattoos) → building rapport ✓ body language ('the' girl, 4 tattoos) ✓ use of ellipses in the narrative (skips traditional 'I do', concludes by 'I promise') ✓ convincing message & experience audience may identify with = winner 1 Drafting a presentation hw20221130 pix/icons8-collaboration-100_white.png active prep_deck_shuffled_lines_halign deck_shuffled_lines_halign ]]> pinnacle /ˈpɪnəkl/ = top or most successful point to seal the deal = to come to an agreement, to finalise the deal; to make an agreement official sting = sharp often poisonous wounding organ of an insect, snake, etc by on your own I didn't catch any memorisable memorable phrases ]]> 20221116 10:10-11:30 2 active PTEC - evaluating sales pitches (Presentation Checklist) By the end of this session you will have studied Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 20221109 Pitch analysis - case study 1 hw20221116 pix/icons8-collaboration-100_white.png Presentation Checklist to decide if and why the presentation was successful) video 2010 Dayton elevator speech winner http://www.youtube.com/watch?v=i6O98o2FRHw ]]> 1 Pitch analysis - case study 1 active edit_ol_qa pix/icons8-collaboration-100_white.png Presentation Checklist to decide if and why the presentation was successful) video 2010 Dayton elevator speech winner http://www.youtube.com/watch?v=i6O98o2FRHw ]]> What are the positive aspects of this pitch? ✓ convincing argumentation & simple concept ✓ short sentences without conjunctions to insist on mechanically exponential growth pattern ✓ tripling technique (e.g. This course was cheap, interesting and effective) ✓ alliteration (e.g. rapid, relevant and realistic) ✓ rhymes (your brand in their hand) What areas need to be improved? 〆no start up capital mentioned 〆no call for action or request (i.e. asking audience to reflect on or do sth) 〆no comparison with competition 〆too fast speech (poor articulation, grammar mistake...) 〆little rapport with the audience rapport /ræ'pɔ:r/ = friendly relationship in which people understand each other very well Was the presentation successful? Would you invest money in this project? ✓ yes, because the narrative (i.e. selling of the product) was convincing although delivery had many mistakes Conclusion: → if you have a good idea, you can sell it even with a poor presentation Opening: → if you have a bad idea, can you sell it with a good presentation? 2 Pitch analysis - case study 2 active edit_ol_qa pix/icons8-collaboration-100_white.png Presentation Checklist to decide if and why the presentation was successful) video 2012 BPC elevator speech winner elevator_pitch_contest_winner_nancy_t_wheeler_university_of_dayton.mp4 http://www.youtube.com/watch?v=BIo-enMAIxE ]]> What are the positive aspects of this pitch? ✓ supportive body language ✓ short sentences ✓ call for start up capital ✓ break even point ✓ ROI - return on investment ✓ comparison with competition to break even = to attain a level at which there is neither gain nor loss, as in business What areas need to be improved? 〆little convincing concept (do you really need it?) 〆questionable projections 〆rather artificial intonation in rhetorical questions (sounds too much like a sales pitch) projection = estimate or statement of what figures, amounts, or events will be in the future, or what they were in the past, based on what is happening now Was the presentation successful? Would you invest money in this project? ✓ no, because the narrative (i.e. description & selling of the product) failed to convince although delivery was better than in case study 1 2 20220901 hw20220906 Enriching language with synonyms Building a narrative flow & cohesion active edit_ol_qa pix/icons8-dictionary-100_white.png to listen to talk about → Today, we'll talk about the selling points of this product.]]> ]]> to depict to portray to represent to remind to remind = to help sb remember sth important that they must do to show in, or as in, a picture to hide to reveal to disclose to hide = to put or keep sb/sth in a place where they/it cannot be seen or found to make sth known to sb, to show sth that previously could not be seen to suggest to claim to symbolise to claim = to say that sth is true although it has not been proved and other people may not believe it to express indirectly by an image, form, or model to illustrate to embody to recall to recall = to make sb think of sth to make the meaning of sth clearer by using examples, pictures, etc; to express or represent an idea or a quality to be reminiscent of to be regarded as to be considered as to be reminiscent of = reminding you of sb/sth to be thought about in a particular way 2 Writing a pitch hw20221123 pix/icons8-lecturer-100_white.png active prep_2columns_2qa edit_2columns_2qa edit_text_for_reading_task shuffled_boxes Practise the following techniques to keep the audience interested: ✓ tripling This course was cheap, interesting and effective ✓ alliteration rapid, relevant and realistic ✓ rhymes Our brand in their hand ]]> alliteration = use of the same letter or sound at the beginning of words that are close together, as in sing a song of sixpence rhyme = word that has the same sound or ends with the same sound as another word icons8-lecturer-100.png

Pitch structure

rhetorical question / hook / quote self-introduction name of your company target customer & needs brief description main benefits differences from competition USP(s) (unique selling point) your request / call for action anticipated questions promise ]]> quote = group of words or a short piece of writing taken from a book, play, speech, etc. and repeated because it is interesting or useful to break even = to attain a level at which there is neither gain nor loss, as in business return (~ on investment, R.O.I) = amount of profit made on investment business angel = investor who provides financial backing for small start-ups or entrepreneurs. Angel investors are usually found among an entrepreneur's family and friends and are essentially the exact opposite of a venture capitalist venture capitalist = investor who either provides capital to start-up ventures or supports small companies that wish to expand but do not have access to equities markets infographic = collection of imagery, data visualizations like pie charts and bar graphs, and minimal text that gives an easy-to-understand overview of a topic rapport /ræ'pɔ:r/ = friendly relationship in which people understand each other very well projection = estimate or statement of what figures, amounts, or events will be in the future, or what they were in the past, based on what is happening now Except Beside the idea, she should maybe say talk about ]]> 20221109 10:10-11:30 2 active Presenting a new machine PTEC - how to analyse a presentation & learn from mistakes By the end of this session you will have studied Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 20221102 hw20221109 Signposting pix/icons8-lecturer-100_white.png Choose role A or role B. Prepare a short presentation. Make sure the audience understand what you are talking about. Be logical. Explain where you come from, where you are now, where you're going to. → break down your presentation into clear parts 20221102 Presentation Checklist hw20221109_02 Use the following presentation checklist to build your narrative. active textbook Scottish Elevator - Voice Recognition - ELEVEN ! https://www.youtube.com/watch?v=NMS2VnDveP8 ]]> active textbook The car of the future Feedback ]]> 1 Presentation Checklist hw20221109_02 active edit_2columns_2qa prep_2columns_2qa Use the following presentation checklist to build your narrative. Methodology Visuals Use of language Delivery Conclusion icons8-lecturer-100.png

Presentation checklist

METHODOLOGY ✓ introduction ✓ rhetorical question(s) / hook / quotation ✓ objectives & tasks ✓ breakdown / plan of the presentation ✓ logical structure ✓ check audience understanding with CCQs (Concept Checking Questions) ✓ clear parts ✓ transitions between parts ✓ commenting slides (occasionally paraphrasing but no feeling of reading) ✓ objectives Has the goal of the presentation been achieved? ✓ timing (total vs per slide) ✓ clear & memorable conclusion VISUALS ✓ legibility (incl. slide numbers for reference, progression bar) ✓ no information overload (e.g. tables from spreadsheets) ✓ variety (infographics, line graphs, bar graphs, pie charts...) ✓ layout of information on the slide (top left → bottom right) ✓ photos / video clips ✓ mini intervention(s) of subject-matter experts USE OF LANGUAGE ✓ vocab ✓ graded language and little jargon ✓ grammatical structures & accuracy ✓ conjunctions, adverbial phrases ✓ tripling arguments ✓ metaphors DELIVERY ✓ pace ✓ articulation & pronunciation ✓ intonation ✓ no obvious signs of reading ✓ stress on keywords ✓ body language ✓ eye contact CONCLUSION ✓ recap ✓ general conclusion ✓ recommendations ✓ contacts if further information required ✓ call for action ✓ opening ✓ Q&A session ]]> 1 Vocab describing common mistakes active hw20220203n2 edit_match_qa prep_match_qa pix/icons8-dictionary-100_white.png Match the expressions with their definition. visual ]]> --> to flick You shouldn't do that with your pen when speaking to move or make sth move with sudden quick movements to fidget You will distract your audience if you keep doing so to move restlessly posture /'pɔstʃə:/ It shouldn't be too relaxed or rigid position in which you hold your body when standing or sitting voice modulation You will sound boring if you haven't enough manner of speaking in which the loudness or pitch or tone of the voice is modified lectern You shouldn't hide behind it when speaking stand for holding a book in a church or chapel, esp. for a bible from which lessons are to be read; a similar stand for a lecturer 2 Dealing with bad habits and mistakes active edit_ol_qa pix/icons8-collaboration-100_white.png What can you do to avoid those mistakes and/or bad habits? Flicking with your pen when speaking ✓ try holding a cup almost filled to capacity to force you to be calm to flick = to move or make sth move with sudden quick movements Fidgeting and as a result distracting your audience ✓ imagine a cat is resting on your shoulder ✓ place a pair of gloves on your shoulders → they shouldn't fall off to fidget = to move restlessly, without stopping, nervously Your posture is not comfortable or looks artificial ✓ imagine yourself under water or walking on the moon, with no gravity → you may move without difficulty, smoothly, but you'll have to do so slowly posture /'pɔstʃə:/ = position in which you hold your body when standing or sitting You sound boring because you haven't enough voice modulation ✓ highlight in your notes expressions which you want to stress ✓ drill rhetorical questions ✓ rehearse key sentences e.g. 1st introduction, conclusion voice modulation = manner of speaking in which the loudness or pitch or tone of the voice is modified You are hiding behind the lectern when speaking ✓ avoid using a lectern altogether → use a 2nd monitor on the floor facing you rather than the audience ✓ stand in the middle of the stage when giving the introduction, making transitions and concluding ✓ move towards the left when talking about advantages ✓ move towards the right when talking about disadvantages → make use of space but don't overdo it lectern = stand for holding a book in a church or chapel, esp. for a bible from which lessons are to be read; a similar stand for a lecturer 3 Criteria for evaluating a presentation hw20220203 active pix/icons8-collaboration-100_white.png deck_shuffled_lines_halign visual → place the following criteria under the correct headings. → use them for self assessment as well as evaluating other presentations. ]]>

Methodology

rh____i__l q________

Visuals

inf_______ o___l__d

Use of language

tri_____ arg______

Delivery

p___ e__ con____

Conclusion

op____g ]]> Methodology introduction rhetorical question(s) / hook breakdown / plan of the presentation clear parts transitions between parts clear & memorable conclusion Visuals legibility no information overload (e.g. tables from spreadsheets) variety (line graphs, bar graphs, pie charts...) Use of language vocab grammatical structures tripling arguments Delivery pace articulation & pronunciation intonation stress on keywords body language eye contact Conclusion recap general conclusion recommendations opening --> ]]> 1 Pitch analysis - case study 1 hw20221116 active prep_ol_qa edit_ol_qa pix/icons8-collaboration-100_white.png Presentation Checklist to decide if and why the presentation was successful) video 2010 Dayton elevator speech winner http://www.youtube.com/watch?v=i6O98o2FRHw ]]> What are the positive aspects of this pitch? ✓ convincing argumentation & simple concept ✓ short sentences without conjunctions to insist on mechanically exponential growth pattern ✓ tripling technique (e.g. This course was cheap, interesting and effective) ✓ alliteration (e.g. rapid, relevant and realistic) ✓ rhymes (your brand in their hand) What areas need to be improved? 〆no start up capital mentioned 〆no call for action or request (i.e. asking audience to reflect on or do sth) 〆no comparison with competition 〆too fast speech (poor articulation, grammar mistake...) 〆little rapport with the audience rapport /ræ'pɔ:r/ = friendly relationship in which people understand each other very well Was the presentation successful? Would you invest money in this project? ✓ yes, because the narrative (i.e. selling of the product) was convincing although delivery had many mistakes Conclusion: → if you have a good idea, you can sell it even with a poor presentation Opening: → if you have a bad idea, can you sell it with a good presentation? to flick = to move or make sth move with sudden quick movements to fidget = to move restlessly, without stopping, nervously voice modulation = manner of speaking in which the loudness or pitch or tone of the voice is modified to take charge = to assume control lectern = stand for holding a book in a church or chapel, esp. for a bible from which lessons are to be read; a similar stand for a lecturer shade ~ of sth = different kind or level of opinion, feeling, etc rigid /'ridʒəd/ = (often disapproving) (of rules, methods, etc.) very strict and difficult to change; stiff and difficult to move or bend mannerism = way of speaking or moving that is typical of a person to broach = to begin a discussion of something difficult to feature = to include someone or something as an important part to sport = to have or wear sth in a proud way so that everyone can see; to wear or be decorated with something to possess = to have; владеть to lack = not to have to address = to deal with eventually = finally; в конечном итоге state-of-the-art = using the most modern or advanced techniques or methods; as good as it can be at the present time auditory audience ]]> 20221102 10:10-11:30 2 active Signposting - What can break a presentation? By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business 2.0 Upper Intermediate Unit 3.4 Delivering presentations the_business_upper_intermediate_2_0_students_book_pg42-43_delivering_presentations_signposting.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 20221026 hw20221102 Signposting pix/icons8-lecturer-100_white.png Choose role A or role B. Prepare a short presentation. Make sure the audience understand what you are talking about. Be logical. Explain where you come from, where you are now, where you're going to. → break down your presentation into clear parts active textbook A tour of the British Isles in accents http://www.youtube.com/watch?v=-8mzWkuOxz8 Feedback T / Cl Vowels practice /i/ ↔ /o/ Rationale → identify and position /ə/ References mug /'məg/ OR /'mʌg/ but NOT /'mɔg/ cup /'kəp/ OR /'kʌp/ but NOT /'kɔp/ cost /'kɔst/ ]]> active textbook ]]> wip textbook the_business_upper_intermediate_2_0_audio_cd01_051.ogg the_business_upper_intermediate_2_0_audio_cd01_052.ogg the_business_upper_intermediate_2_0_audio_cd01_053.ogg the_business_upper_intermediate_2_0_audio_cd01_054.ogg ]]> active textbook pg 42 ex 5 6 listening the_business_upper_intermediate_2_0_audio_cd01_055.ogg Lexical material: Signposting, digressing, ending one point... T / Cl What expressions do you use to tell your audience you will start a new part? [In other words | Let's turn to] ✓ Let's turn to = signposting pg 43 ex 7 listening the_business_upper_intermediate_2_0_audio_cd01_055.ogg ]]> 2 Presentation keywords active deck_shuffled_lines_halign pix/icons8-dictionary-100_white.png to talk about
to observe
to mention
Introducing the topic to present → to talk about ]]>

1. Introducing the topic

to bring up to raise

2. Giving the background (putting in the picture)

to refer to to originate from

3. Explaining the breakdown / plan

to have a look at to focus on

4. Making transitions from one part to another

First of all Last but not least

5. Describing characteristics

to feature to lack

6. Making observations

to notice to note

7. Drawing conclusions

to put it in a nutshell to sum up ]]> 1. Introducing the topic to bring up to raise to deal with to address to tackle to broach

2. Giving the background (putting in the picture)

to refer to to originate from to have to do with to relate to to be associated with

3. Explaining the breakdown / plan

to have a look at to focus on to cover

4. Making transitions from one part to another

First of all Last but not least to begin with then eventually

5. Describing characteristics

to feature to lack to highlight to possess to sport to star

6. Making observations

to notice to note to point out to show

7. Drawing conclusions

to put it in a nutshell to sum up to end with to conclude (by saying that...) ]]> 3 hw20221109 Signposting active edit_role_play pix/icons8-lecturer-100_white.png Choose role A or role B. Prepare a short presentation. Make sure the audience understand what you are talking about. Be logical. Explain where you come from, where you are now, where you're going to. → break down your presentation into clear parts 1. Introducing the topic to bring up to raise to deal with to address to tackle to broach

2. Giving the background (putting in the picture)

to refer to to originate from to have to do with to relate to to be associated with

3. Explaining the breakdown / plan

to have a look at to focus on to cover

4. Making transitions from one part to another

First of all To begin with Then Eventually Last but not least

5. Describing characteristics

to feature to lack to highlight to possess to sport to star

6. Making observations

to notice to note to point out to show

7. Drawing conclusions

to put it in a nutshell to sum up to end with to conclude (by saying that...)]]> visual ]]> You have invented a new machine. Give a short presentation: you want to convince business angels to invest in further development. Would you like to drive this state-of-the-art vehicle? It is designed to address the urban needs of emerging economies! Today, we'll look at... visual You have invented a new machine. Give a short presentation: you want to convince business angels to invest in further development. ]]> How can we tackle traffic jams in the city? This is what I'm going to talk about in today's presentation To begin with... 1 Presentation Checklist hw20221109_02 active edit_2columns_2qa prep_2columns_2qa Use the following presentation checklist to build your narrative. Methodology Visuals Use of language Delivery Conclusion icons8-lecturer-100.png

Presentation checklist

METHODOLOGY ✓ introduction ✓ rhetorical question(s) / hook / quotation ✓ objectives & tasks ✓ breakdown / plan of the presentation ✓ logical structure ✓ check audience understanding with CCQs (Concept Checking Questions) ✓ clear parts ✓ transitions between parts ✓ commenting slides (occasionally paraphrasing but no feeling of reading) ✓ objectives Has the goal of the presentation been achieved? ✓ timing (total vs per slide) ✓ clear & memorable conclusion VISUALS ✓ legibility (incl. slide numbers for reference, progression bar) ✓ no information overload (e.g. tables from spreadsheets) ✓ variety (infographics, line graphs, bar graphs, pie charts...) ✓ layout of information on the slide (top left → bottom right) ✓ photos / video clips ✓ mini intervention(s) of subject-matter experts USE OF LANGUAGE ✓ vocab ✓ graded language and little jargon ✓ grammatical structures & accuracy ✓ conjunctions, adverbial phrases ✓ tripling arguments ✓ metaphors DELIVERY ✓ pace ✓ articulation & pronunciation ✓ intonation ✓ no obvious signs of reading ✓ stress on keywords ✓ body language ✓ eye contact CONCLUSION ✓ recap ✓ general conclusion ✓ recommendations ✓ contacts if further information required ✓ call for action ✓ opening ✓ Q&A session ]]> chore /tʃɔ:/ = task that you do regularly; unpleasant or boring task sexy = exciting and interesting flavour of the month = popular to broach = to begin a discussion of something difficult to feature = to include someone or something as an important part to sport = to have or wear sth in a proud way so that everyone can see; to wear or be decorated with something to possess = to have; владеть to lack = not to have to address = to deal with eventually = finally; в конечном итоге state-of-the-art = using the most modern or advanced techniques or methods; as good as it can be at the present time jargon = characteristic language of a particular group acronym = word formed from the initial letters of the several words in the name signposting = post bearing a sign that gives directions or shows the way digression = message that departs from the main subject reduced sentences = clauses without a subject or sometimes even a verb used in the bullet points of a slide to emphasise = to stress, single out as important splitted for split into categories ]]> 20221026 10:10-11:30 2 active Top gear Presenting a new machine By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Speak Out Intermediate icons8-reading-100.png Read the following pg 64 ex 2 DVD preview speak_out_intermediate_students_book_pg64-65_top_gear_presenting_a_new_machine_writing_an_advertisement.pdf Optional homework smartphone or tablet device print Download onto your tablet or print the following pdf for our next lesson. Market Leader 3rd edition Upper Intermediate Unit 7 Management styles Case study - Selig and Lind pg 73 writing a recommendation use expressions from pg 67 ex D use expressions from pg 68 ex E see pg 131 writing a report (including an executive summary) (optional: practise limiting adverbial phrases & inversions from penultimate lesson) → send in *.docx duncanpotter@yandex.ru market_leader_3rd_upper_intermediate_students_book_pg66-73_unit7_management_styles.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> active textbook use expressions from pg 67 ex D use expressions from pg 68 ex E T / Cl Feedback → practise limiting adverbial phrases & inversions from penultimate lesson Not only is Martina is a quite a directive person, she is also and goal-oriented.. Under no circumstances is will Martina will have any problems with deadlines. icons8-lecturer-100.png Intonation drill ]]> active textbook video DVD case study commentary Feedback T / Cl Why did he alienate from his staff? 〆result-oriented 〆unclear goal-setting 〆demotivating by not involving staff in decision-making 〆poor, little constructive feedback → improve communication skills What are the most striking weaknesses of the candidates? 〆Ruth doesn't appear to want to accommodate her management style to an international team 〆Kazuo might turn people off by considering company is more important than individuals 〆Eduardo may be too hesitant and not prepared to take tough decisions because he wants to be liked too much 〆Martina believes people are motivated by money Who would the consultant recommend? ✓ Ruth might face some resistance at the beginning but eventually will meet deadlines = favourite candidate ✓ Eduardo would build a good rapport with team members but might not get things done = front-runner ]]> active textbook DVD pg 64 ex 1 2 DVD preview pg 64 ex 3 4 DVD view ]]> wip textbook speak_out_intermediate_audio_cd01_43.ogg pg 65 ex 5 D E presentation use key phrases pg 65 ex 6 A writing an advertisement set for homework pg 65 ex 6 B writing an advertisement ]]> 3 hw20221102 Signposting active edit_role_play pix/icons8-lecturer-100_white.png Choose role A or role B. Prepare a short presentation. Make sure the audience understand what you are talking about. Be logical. Explain where you come from, where you are now, where you're going to. → break down your presentation into clear parts 1. Introducing the topic to bring up to raise to deal with to address to tackle to broach

2. Giving the background (putting in the picture)

to refer to to originate from to have to do with to relate to to be associated with

3. Explaining the breakdown / plan

to have a look at to focus on to cover

4. Making transitions from one part to another

First of all To begin with Then Eventually Last but not least

5. Describing characteristics

to feature to lack to highlight to possess to sport to star

6. Making observations

to notice to note to point out to show

7. Drawing conclusions

to put it in a nutshell to sum up to end with to conclude (by saying that...)]]> visual ]]> You have invented a new machine. Give a short presentation: you want to convince business angels to invest in further development. Would you like to drive this state-of-the-art vehicle? It is designed to address the urban needs of emerging economies! Today, we'll look at... visual You have invented a new machine. Give a short presentation: you want to convince business angels to invest in further development. ]]> How can we tackle traffic jams in the city? This is what I'm going to talk about in today's presentation To begin with... quirky = strikingly unconventional parkour = freerunning; non competitive sport which involves running, jumping, climbing & other complicated techniques traceur = man participating in parkour traceuse = woman participating in parkour for peace's sake = used to emphasize that it is important to do sth or when you are annoyed about sth ginormous /dʒʌɪˈnɔːməs/ = (BrE, spoken) extremely large sluggish = moving, reacting or working more slowly than normal and in a way that seems lazy entertaining = interesting and amusing by the way To sum up | In conclusion, I believe Martina is a the perfect candidate for this position Not only is Martina is a quite a directive person, she is also and goal-oriented.. Under no circumstances is will Martina will have any problems with deadlines. ]]> 20221019 10:10-11:30 2 active Case study - Selig and Lind By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Market Leader 3rd edition Upper Intermediate Unit 7 Management styles Case study - Selig and Lind pg 72 background pg 73 description of managers 1-4 → read & prepare pg 73 task 2, 3 market_leader_3rd_upper_intermediate_students_book_pg66-73_unit7_management_styles.pdf smartphone or tablet device print Download onto your tablet or print the following pdf for our next lesson. limiting_adverbials_mindmap.pdf Optional homework smartphone or tablet device print Download onto your tablet or print the following pdf for our next lesson. Grammar and vocabulary for CAE and Proficiency by Longman pg 118 grammar rules icons8-hand-with-pen-100.png Complete exercises pg 119 ex 1 2 3 4 key to exercise Check your answers with the key at the end of the file grammar_and_vocabulary_for_CAE_and_proficiency_Longman_Side_Wellman_pg118-119_inversion_after_negative_adverbs_w_key.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> active textbook market_leader_3rd_upper_intermediate_audio_cd02_21.ogg Functional language: Stating the purpose, involving the audience Functional language: Persuading, emphasising, exemplifying Functional language: Changing the subject, referring to visuals, discussing implications T / Cl 'Turning now to' means [emphasising a point | changing subjects] ✓ changing subjects pg 71 ex D vocab T / Cl Is there anything missing in this presentation? 〆 price positioning ≠ presentation targeting people placing orders → rather convincing, though general, informative product presentation set for homework - to be confirmed pg 71 ex E presentation → practise expressions from the useful language box icons8-lecturer-100.png Presentation delivery Feedback ]]> 1 Lead in active edit_ol_qa pix/icons8-collaboration-100_white.png Would you like to relocate to Copenhagen, Denmark? ✓ better work life balance in Scandinavian countries ✓ lifestyle closer to nature (...) What differences in corporate culture & management style would you expect? ✓ stronger labour law to protect employees ✓ less stressful work conditions labour law = body of law that applies to matters such as employment, wages, conditions of work, labour unions, and labour-management relations What mistakes could a result-oriented manager make when running an international team with a Scandinavian corporate culture? 〆being too authoritarian 〆making decisions without consensus 〆providing little support with for less experienced team members 〆socialising not enough = not taking into consideration cultural differences among team members → needs cross-cultural skills to call a spade a spade = to call a person or thing a name that is true but not polite; speak bluntly; use the plainest language Do you think strong leaders groom weak managers? 〆strong leader may create too comfy a work environment → managers need to be thrown in at the deep end to learn & become autonomous to be thrown in at the deep end = to be given a difficult job without preparation to groom sb (for / as sth) = to prepare or train sb for an important job or position active textbook Lexical material: Choosing the right manager & management style pg 72 background reading T / Cl What management mistakes do you think Paul Johnstone made? (...) Was he too authoritarian? (...) pg 72 management style of Paul team member #1 market_leader_3rd_upper_intermediate_audio_cd02_22.ogg T / Cl What is a better management style: saying what to do or how to do things? ✓ what to do = focus on goals → provide support only if needed = situational management Hersey & Blanchard - Situational leadership
hersey_and_blanchard_situational_management_chart.png
team member #2 market_leader_3rd_upper_intermediate_audio_cd02_23.ogg T / Cl What is more effective: being a people's person or focusing on results? ✓ depends on short & long term goals → build rapport if long term, strategic goals are set Blake & Mouton - Managerial chart
blake_and_mouton_managerial_chart.jpg
team member #3 market_leader_3rd_upper_intermediate_audio_cd02_24.ogg T / Cl Has Paul Johnstone any potential for improving his management style? 〆should have already proven by now that he is prepared to learn & improve himself → current situation is not a warning but a likely dismissal → leadership course is probably too late What management styles should be used? ✓ see pg 67 ex D pg 72 replacing the project manager pg 73 read descriptions pg 73 task 1 2 T / Cl Rank candidates in terms of suitability → Isn't Ruth too decisive? (indeed, sales management consists in pushing people) → Will the team want to work 6-7 days a week with Kazuo when they're already exhausted? → Is Eduardo decisive enough? → Has Martina got sufficient interpersonal skills? pg 73 task 3 4 〆Martina has limited experience in managing people (only IT, not multicultural) ✓ Eduardo may set a better example for a customer service to retail outlets though is not goal oriented ]]> disheartening = not to motivate or encourage distant = not friendly; not wanting a close relationship with sb morale /mə:'æl/ = amount of confidence and enthusiasm, etc. that a person or a group has at a particular time to the letter = in every detail ashamed ~ (of sth/sb / yourself) | ~ (that ...) | ~ (to be sth) = feeling shame or embarrassment about sb/sth or because of sth you have done to alienate /ˈeɪljəneɪt/ = to make sb less friendly or sympathetic towards you; to make sb feel that they do not belong in a particular group front-runner = competitor thought likely to win rapport /ræ'pɔ:r/ (with sb) | ~ (between A and B) = a friendly relationship in which people understand each other very well tenacious = that does not stop holding sth or give up sth easily; determined to overlook = to fail to notice to carry out = to execute, to perform labour law = body of law that applies to matters such as employment, wages, conditions of work, labour unions, and labour-management relations to be thrown in at the deep end = to be given a difficult job without preparation to groom sb (for / as sth) = to prepare or train sb for an important job or position to call a spade a spade = to call a person or thing a name that is true but not polite; speak bluntly; use the plainest language How As | Whatever it is more convenient for you It's not the only one outstanding feature I can offer you an outstanding product for you We can froze freeze some small parts of your body Do Are you interested in this? ...a team which (who) was leaded led by Natasha... ... and expect that people will work additionally after hours | also beside their field of responsibilities You can tell that somebody worked not so good well He just points on at the mistakes It's important to pay attention on to corss cultural needs ]]> 20221012 10:10-11:30 2 active Delivering a presentation By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Market Leader 3rd edition Upper Intermediate Unit 7 Management styles No homework! market_leader_3rd_upper_intermediate_students_book_pg66-73_unit7_management_styles.pdf smartphone or tablet device print Download onto your tablet or print the following pdf for our next lesson. articles_mindmap.pdf icons8-reading-100.png Complete the gaps in the following excerpt adapted for practising articles. Don't use antivirus firms linked to Russia The Guardian Saturday 2 December 2017 don_t_use_antivirus_firms_linked_to_russia_adapted_for_practising_articles.pdf Optional homework English Grammar in Use - Advanced by Hewings, Cambridge University Press icons8-hand-with-pen-100.png Unit 56-62 articles Complete exercises key to exercise Check your answers with the key at the end of the file english_grammar_in_use_advanced_hewings_cambridge_unit56-62_articles_w_key.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 20211113-1007 Articles (fixed expressions) active grammar 20190912-1423 Inversion after negative adverbials active grammar Watch out After 'not until', 'only when' and 'only after' the inversion is in the main part of the sentence. Which is more logical? 1) I read a book only after I have read its review 2) I read its review only after I have read the book ✓ 1) Which is the main clause? 1) I read a book (only after) 2) I have read its review ✓ 1) (only after) 2) I have read its review = restrictive condition Where is the inversion: clause 1) or clause 2) 〆 Only after have I read its review | I read a book ✓ Only after I have read its review | do I read a book = limiting adverbial w/o inversion | main clause with inversion ]]> active textbook limiting adverbials mindmap
smartphone or tablet device print Download onto your tablet or print the following pdf for our next lesson. limiting_adverbials_mindmap.pdf ]]> 20191010-1219 Inversion after limiting adverbials active review active textbook pg 70 ex A B C D grammar pg 70 ex E vocab (former vs latter) ]]> active textbook market_leader_3rd_upper_intermediate_audio_cd02_20.ogg ]]> wip textbook market_leader_3rd_upper_intermediate_audio_cd02_21.ogg Functional language: Stating the purpose, involving the audience Functional language: Persuading, emphasising, exemplifying Functional language: Changing the subject, referring to visuals, discussing implications T / Cl 'Turning now to' means [emphasising a point | changing subjects] ✓ changing subjects pg 71 ex D vocab T / Cl Is there anything missing in this presentation? 〆 price positioning ≠ presentation targeting people placing orders → rather convincing, though general, informative product presentation set for homework - to be confirmed pg 71 ex E presentation → practise expressions from the useful language box icons8-lecturer-100.png Presentation delivery Feedback ]]> blue ocean strategy = simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. It is about creating and capturing uncontested market space, thereby making the competition irrelevant. It is based on the view that market boundaries and industry structure are not a given and can be reconstructed by the actions and beliefs of industry players (src: https://www.blueoceanstrategy.com/what-is-blue-ocean-strategy/) to quench = to satisfy (thirst) ounce = unit for measuring weight, /16 of a pound, equal to 28.35 grams edge over the competition = slight competitive advantage to stand out = to look different; to distinguish oneself to reveal ~ sth (to sb) = to make sth known to sb; to show sth that previously could not be seen to appeal = to attract comprehensive = including all or everything outstanding = distinguished from others in excellence; of major significance or importance hand-out = free document that gives information about an event or a matter of public interest, or that states the views of a political party, etc to stress = to emphasise USP = unique selling point to persuade = to convince curiosity (about sth) | ~ (to do sth) = strong desire to know about sth How As I know some companies go to trial went to court to protect their reputation Protection for from all kinds of threats ...and have photos in the Instagram ]]> 20221005 10:10-11:30 2 active Dealing with talented volatile managers - review of articles By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Market Leader 3rd edition Upper Intermediate Unit 7 Management styles pg 68 ex F vocab market_leader_3rd_upper_intermediate_students_book_pg66-73_unit7_management_styles.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 20220928 Dealing with talented volatile managers hw20221005 pix/icons8-collaboration-100_white.png 1 Dealing with talented volatile managers hw20221005 active edit_ol_qa prep_ol_qa pix/icons8-collaboration-100_white.png How do you deal with a talented, but volatile, manager? ✓ show you are self-motivated ✓ use foul language to support your emotions & engagement in the business = be involved → pretend you are on the same wavelength ✓ be demanding towards your subordinates in the same way foul = including rude words and swearing; offensive If you work unsociable hours, is it evidence of a good or bad management style? 〆too demanding management style ≠ self-motivated staff who enjoy their work unsociable = not enjoying the company of other people; not friendly; unsocial hours (BrE) are those that are outside the normal working day Why is perfectionism not a key to successful management? ✓ strike a balance between management by consensus and perfectionism = manage your energy, get your priorities right → 20% efforts account for 80% of results (Pareto principle) Pareto principle = rule which states that for many outcomes, roughly 80% of consequences come from 20% of causes. In other words, a small percentage of causes have an outsized effect active textbook was set for homework pg 68 ex F vocab pg 69 ex G discussion ]]> 20191022-0936 Reference words (the former, the latter) active grammar 20191024-1036 Reference words (it, this, that) active grammar 20190927-1306 Articles active grammar Articles mindmap active textbook Articles mindmap
articles_mindmap.pdf ]]> 20191010-1219 Articles (practice) active review foul = including rude words and swearing; offensive Pareto principle = rule which states that for many outcomes, roughly 80% of consequences come from 20% of causes. In other words, a small percentage of causes have an outsized effect unsociable = not enjoying the company of other people; not friendly; unsocial hours (BrE) are those that are outside the normal working day are who is wrong You feel you are guilty in of something If everybody work works You will be the white raven black sheep You can say tell your manager there are too much many tasks When he comes to the work For something you will lose waste your time on something ]]> yin and yang /jɪn/ and /jæŋ/ 20220928 10:10-11:30 2 active Dealing with talented volatile managers By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Market Leader 3rd edition Upper Intermediate Unit 7 Management styles pg 67 ex D vocab pg 68 ex E vocab pg 68 ex A B reading Management styles → pg 69 reading student A Anna Wintertour → pg 145 reading student B Jim Buckmaster market_leader_3rd_upper_intermediate_students_book_pg66-73_unit7_management_styles.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> active textbook market_leader_3rd_upper_intermediate_audio_cd02_17.ogg T / Cl Which management style gets the best out of people? ✓ when people are not owned by the organisation = let people bring their own perceptions, biases, personality, culture at work... pg 67 ex B listening market_leader_3rd_upper_intermediate_audio_cd02_18.ogg Lexical material: Managerial philosophies 1 consideration, respect & trust 2 recognition & credit 3 involvement & availability 4 a sense of justice 5 positive action on an individual basis 6 emphasis on end results T / Cl What is another way of asking in plain English if emphasis on end results happens at the cost of consideration, respect & trust? ✓ Does the end justify the means? ]]> active textbook market_leader_3rd_upper_intermediate_audio_cd02_19.ogg see audioscript pg 160 pg 67 ex C speaking T / Cl Can a manager be in someone else's shoes, i.e. change their management styles? (...) pg 67 ex E speaking ]]> 1 Dealing with talented volatile managers hw20221005 active prep_ol_qa edit_ol_qa pix/icons8-collaboration-100_white.png How do you deal with a talented, but volatile, manager? ✓ show you are self-motivated ✓ use foul language to support your emotions & engagement in the business = be involved → pretend you are on the same wavelength ✓ be demanding towards your subordinates in the same way foul = including rude words and swearing; offensive If you work unsociable hours, is it evidence of a good or bad management style? 〆too demanding management style ≠ self-motivated staff who enjoy their work unsociable = not enjoying the company of other people; not friendly; unsocial hours (BrE) are those that are outside the normal working day Why is perfectionism not a key to successful management? ✓ strike a balance between management by consensus and perfectionism = manage your energy, get your priorities right → 20% efforts account for 80% of results (Pareto principle) Pareto principle = rule which states that for many outcomes, roughly 80% of consequences come from 20% of causes. In other words, a small percentage of causes have an outsized effect to embrace = (formal) to accept an idea, a proposal, a set of beliefs, etc., especially when it is done with enthusiasm to dismantle = to take apart a machine or structure so that it is in separate pieces; to end an organization or system gradually in an organized way to haggle (with sb) (over sth) = to argue with sb in order to reach an agreement, especially about the price of sth to liaise = (with sb) (especially BrE) to work closely with sb and exchange information with them headcount = act of counting the number of people who are at an event, employed by an organization, etc.; the number of people that have been counted in this way to align sth (with / to sth) = to change sth slightly so that it is in the correct relationship to sth else to align yourself with sb/sth = to publicly support an organization, a set of opinions or a person that you agree with concession (to make a ~) = something that you allow or do, or allow sb to have, in order to end an argument or to make a situation less difficult hefty = (of an amount of money) large; larger than usual or expected to make do = to come to terms with; to use a poor substitute when one does not have the right thing is has been in the company for a long time His authority was so high great he can could listen to anybody else Maybe this style is not authocratic autocratic You don't give a freedom to do things In generally general I dislike some ways of management A manager will not control if it was it successful or not It's a very often common situation when... ]]> tyrant /ˈtaɪərənt/ 20220921 10:10-11:30 2 active Management styles, successful managers By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Market Leader 3rd edition Upper Intermediate Unit 7 Management styles pg 67 ex A vocab market_leader_3rd_upper_intermediate_students_book_pg66-73_unit7_management_styles.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 1 Introduction to management styles active edit_ol_qa pix/icons8-collaboration-100_white.png Are skills needed to be a female referee different from a male referee? ✓ depends on gender role in a given country or corporate culture gender role = overt expression of attitudes that indicate to others the degree of your maleness or femaleness What management styles do you know of? ✓ authoritative vs democratic ✓ empowering vs controlling ✓ directive vs laid-back & laissez-faire laid-back = calm, and relaxed; seeming not to worry about anything laissez-faire /,leɪseɪˈfɛə/ = allow to do What are the advantages of empowering? ✓ decentralised decision-making ✓ less bureaucratic ✓ employees motivated by company ownership empowering = giving sb the power or authority to do sth What are the characteristics of a strong leadership? ✓ traditional, authoritarian manager ✓ visionary, charismatic leader ✓ decisions made in a top-down approach top-down = approach where an executive decision maker or other top person makes the decisions of how something should be done, from their level to lower levels in the hierarchy How would you define management by consensus? ✓ process of consultation ✓ employees contribute to decision-making consensus = opinion that all members of a group agree with Why should managers achieve consensual management with coaching & mentoring? ✓ be a role model ✓ senior managers groom 'future' managers role model = person that you admire and try to copy to groom = sb (for / as sth) to prepare or train sb for an important job or position active textbook Lexical material: Describing the role of a manager and management styles T / Cl Can staff turnover be a reliable way of measuring a manager's success? (...) pg 66 ex B C starting up ✓ leader ✓ motivator ✓ decision-maker Lexical material: Management qualities What's the difference between 'competence' /'kɔmpətəns/ and 'competency' /'kɔmpətənsi:/ ? 〆 none What's the opposite of 'decisive'? ✓ indecisive pg 67 ex A vocab T / Cl Do you remember a situation when a manager was inconsiderate? What happened? ✓ when pushed by deadlines to work after hours pg 67 ex B listening market_leader_3rd_upper_intermediate_audio_cd02_16.ogg T / Cl What is more important to be for a manager [considerate | inspiring | efficient...]? (...) pg 67 ex C speaking set for homework pg 67 ex D vocab pg 67 ex E discussion ]]> to interfere (in sth) = to get involved in and try to influence a situation that does not concern you, in a way that annoys other people mediator = person or an organization that tries to get agreement between people or groups who disagree with each other unorganised = having no organisation at all disorganised = very bad at arranging or planning things impediment = something that delays or stops the progress of sth; obstacle of (to know of = to have knowledge; to have a clear and certain perception)? And from other side the other hand a weak manager can say... Your partner can become unrespectful disrespectful ...and put your hands in every aspect of the work your team is doing trying to micro-control your team | have a finger in every pie It works in case when a leader manages to do... It works in the case (OR in the situation) when a leader manages to do ... The manager must remove impiments impediments ...by making the right people responsible for the right tasks New developers are not so as good as old ones You spend for on salary too much money Most managers still reference refer to this book (The high output manager, Andy Grove) They are insupportive unsupportive ]]> 20220907 10:10-11:30 2 active Making staff feel safe Management styles, successful managers By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Market Leader 3rd edition Upper Intermediate Unit 7 Management styles pg 68 ex E vocab market_leader_3rd_upper_intermediate_students_book_pg66-73_unit7_management_styles.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> 20220831 3 Why good leaders make you feel safe? hw20220907 pix/icons8-collaboration-100_white.png Why good leaders make you feel safe | Simon Sinek What makes a great leader? Management theorist Simon Sinek suggests, it's someone who makes their employees feel secure, who draws staffers into a circle of trust. But creating trust and safety — especially in an uneven economy — means taking on big responsibility. https://www.youtube.com/watch?v=lmyZMtPVodo]]> 1 Why good leaders make you feel safe? hw20220907 active edit_ol_qa pix/icons8-collaboration-100_white.png Why good leaders make you feel safe | Simon Sinek What makes a great leader? Management theorist Simon Sinek suggests, it's someone who makes their employees feel secure, who draws staffers into a circle of trust. But creating trust and safety — especially in an uneven economy — means taking on big responsibility. https://www.youtube.com/watch?v=lmyZMtPVodo]]> Why was Captain Swenson recognised? ✓ ran into live fire when caught in an ambush in Afghanistan ✓ rescued the wounded ✓ pulled out the dead = brave → reminiscent of a hero? to recognise = to express obligation, thanks, or gratitude for What is remarkable about what Captain Swenson did? ✓ he kissed his wounded soldier who was being evacuated by helicopter → emotional intelligence? emotional intelligence = ability to understand, use, and manage your own emotions in positive ways to relieve stress, communicate effectively, empathize with others, overcome challenges and defuse conflict What is the difference in making sacrifices in the army and in business? ✓ in the army, they're willing to sacrifice themselves so that others may gain → leaders are rewarded with a medal ✓ in business, leaders give bonuses to people who are ready to sacrifice others so that leaders may gain = opposite action Do you know of - or believe that - soldiers are attracted by the ideology: having a vocation, giving a service to their country? 〆their environment doesn't define how they act ✓ they would sacrifice themselves for you (if you can create the right environment) vocation = type of work or way of life that you believe is especially suitable for you What is special about this environment? What are the 2 key ingredients? ✓ trust ✓ cooperation ≠ words or instructions → empathy What is the circle of safety? ✓ an area where the tribe of social animals collaborate together → feel safe ✓ protect against external danger = feeling of trust & cooperation How does the anecdote of the airport staff support the anti-thesis (i.e. situation in which you are not in the circle of safety)? 〆if you don't follow the rules → lose your job = don't trust their leaders What makes a good parent? ✓ giving love ✓ ensuring education ✓ teaching discipline ✓ providing support to make great achievements ✓ giving opportunities to try and fail → be a role model? How many leaders prepare their successors? 〆lack of talent management 〆little concern for knowledge management = self-protection in Russia What is lifetime employment policy? ✓ don't lay off staff for performance issues (because you wouldn't lay off children either) → coach when there is an issue Would you sacrifice numbers to save people? ✓ in practice, reduce operational costs before labour costs because recruiting is time consuming What is the difference between head counts and heart counts? ✓ don't lay off staff during hard times ✓ people who feel safe will collaborate better & spontaneously make compromises = better to all suffer a little than one should suffer a lot How different are some of the recognised leaders at the top and unofficial leaders at the bottom? ✓ many leaders at the top feature only authority 〆they lack empathy 〆they are not trusted ✓ leaders at the bottom (usually) lack authority → feature consideration for others ✓ they are trusted = create a safe environment Why are some staff members ready to sacrifice themselves? ✓ because that's what their managers would do for them = guarantee of a safe environment for all ≠ networking ambush = act of hiding and waiting for sb and then making a surprise attack on them reminiscent of = reminding you of sb/sth to recognise = to express obligation, thanks, or gratitude for emotional intelligence = ability to understand, use, and manage your own emotions in positive ways to relieve stress, communicate effectively, empathize with others, overcome challenges and defuse conflict empowerment = to give sb the power or authority to do sth consensus ~ (among sb) | ~ (about sth) | ~ (that ...) = an opinion that all members of a group agree with consensual /kən'sensu:əl/ /kən'senʃu:əl/ = which people in general agree with decisive /dɪˈsaɪsɪv/ = very important for the final result of a particular situation; able to decide sth quickly and with confidence to groom sb (for / as sth) = to prepare or train sb for an important job or position laid-back = calm, and relaxed; seeming not to worry about anything from other case on the other hand in business all consequences are... If you served very good well They are safe against this goal Nobody knows what is the (kind of) problem what will I will get You should exclude everything that don't doesn't let allow you to roll back I watched for looked at | observed the situation in my wife's company ... when CEOs do make some mistakes ]]> 20220831 10:10-11:30 2 active Case study Perigord Gourmet By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 6 Risk management pg 79 ex 6 style pg 80 reading Fois gras, or fatted goose liver (left margin) pg 80 ex 2 reading Perigord Gourmet the_business_mac_millan_advanced_students_book_pg70-83_unit6_risk_management.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> active textbook --> pg 80 reading Fois gras, or fatted goose liver (left margin) pg 80 ex 2 reading Perigord Gourmet T / Cl What risks is PG facing? ✓ poisoning ✓ change in regulation (...) pg 81 ex 3 discussion → see pg 75 ex 6 vocab Dealing with risk ✓ tolerate ✓ treat ✓ terminate ✓ transfer pg 81 ex 4 listening the_business_advanced_audio_cd02_24.ogg T / Cl How should PG handle the crisis? [deny | issue a statement | ignore & remain silent] (...) pg 81 ex 5 discussion T / Cl What strategies would you recommend: tolerate, treat, terminate or transfer risks? ✓ address issue transparently at the risk of negative impact on business ✓ win trust of customers 〆if keep silence & food poisoning happens again → run the risk of losing both reputation & business → find a scapegoat (i.e. activists) w/o evidence of their guilt How do you control damage? ✓ change characters ✓ find a vindicator ✓ blame someone else ✓ be seen as a victim rather than a perpetrator (i.e. villain) → be forgiven more easily pg 81 ex 6 listening the_business_advanced_audio_cd02_25.ogg T / Cl How will you make your public statement? ✓ prepare a sound bite? ✓ smile while answering questions? ✓ make allegations of animal rights activists involved in the food poisoning? ]]> 1 Why good leaders make you feel safe? hw20220907 active prep_ol_qa edit_ol_qa pix/icons8-collaboration-100_white.png Why good leaders make you feel safe | Simon Sinek What makes a great leader? Management theorist Simon Sinek suggests, it's someone who makes their employees feel secure, who draws staffers into a circle of trust. But creating trust and safety — especially in an uneven economy — means taking on big responsibility. https://www.youtube.com/watch?v=lmyZMtPVodo]]> Why was Captain Swenson recognised? What is remarkable about what Captain Swenson did? What is the difference in making sacrifices in the army and in business? Do you know of - or believe that - soldiers are attracted by the ideology: having a vocation, giving a service to their country? What is special about this environment? What are the 2 key ingredients? What is the circle of safety? How does the anecdote of the airport staff support the anti-thesis (i.e. situation in which you are not in the circle of safety)? What makes a good parent? What is lifetime employment policy? Would you sacrifice numbers to save people? What is the difference between head counts and heart counts? How different are some of the recognised leaders at the top and unofficial leaders at the bottom? Why are some staff members ready to sacrifice themselves? cruel = having a desire to cause pain and suffering; causing pain or suffering slaughterhouse /'slɔ:tə:,haus/ = building where animals are killed for food extremist /ɪksˈtri:mɪst/ = person who holds extreme or fanatical political or religious views and esp. resorts to or advocates extreme action strychnine /ˈstrɪkni:n/ /s'tri,knain/ = poisonous substance used in very small amounts as a medicine scapegoat = someone who is punished for the errors of others to give carte blanche = to grant unconditional terms; unlimited authority to pre-empt = to prevent sth from happening by taking action to stop it investigation = official examination of the facts about a situation, crime, etc fatal /ˈfeɪtl/ = causing or ending in death lead = piece of information that may help to find out the truth or facts about a situation, especially a crime in case if a very cruel thing was happened If it would be were sth extraordinary More than 50% is from foie gras producing production and distributing distribution In case if they stop producing foie gras Provide info on what are the causes of poisoning are Three days ago we got a threatening threat from a group Can we encounter with the Barbara Streisand effect? We will help to everybody who is poisoned ]]> tested /'testəd/ tasted /'teistəd/ 20220824 10:10-11:30 2 active Writing press statements By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 6 Risk management pg 78 ex 2 3 reading the_business_mac_millan_advanced_students_book_pg70-83_unit6_risk_management.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> active textbook T / Cl If you found minute traces of horse in your minced meat, veal labelled meatballs, how would you react? (...) A journalist asks you at a press conference about a mistake. What do you reply? [We wholeheartedly agree | We openly admit] a mistake has been made. ✓ We openly admit pg 78 ex 2 3 reading ]]> active textbook T / Cl If people are striking in the streets, the government should [allay | quell] the protest ✓ probably need to allay the protest in a democratic way (...) If it's not your fault, you want to [refuse | deny] accusations ✓ deny set for homework pg 79 ex 6 style pg 79 ex 7 writing a press statement → role play journalist and PR officer → practise 'dos and donts' from pg 76 ex 2 reading, pg 77 ex 5 alliterations & analogies → use the sound bite technique → control damage ✓ change characters ✓ find a vindicator ✓ blame someone else ✓ be seen as a victim rather than a perpetrator (i.e. villain) ]]> to clamp down = to make a determined attempt to stop people doing sth bad wholeheartedly = without reserve; without reservation Lindane = chemical substance (C6H6Cl6) used as an agricultural insecticide residue /ˈrezɪdju:/ = what is left over or remains; a remainder; the rest minute = very small, tiny banning order = decree that prohibits sth to allay /əˈleɪ / = to diminish (fear, suspicion, etc.); relieve or alleviate (pain, hunger, etc.) to quell = crush or put down (a rebellion etc.); reduce (rebels etc.) to submission; suppress (fear, anger, etc.) to quash /kwɔʃ/ = to take action to stop sth from continuing; to annul; to reject as not valid, esp. by a legal procedure to dispel = to force to go away; used both with concrete and metaphoric meanings; to dissipate; to disperse; to scatter over-the-counter = without a prescription; needing no prescription too neither When Evgeniy K gave a presentation in the beginning of the March... You are not guilty in it of anything Our reporters did took some photos of your dogs Our company always do the does its best benefits for our customers We will return for to this question in a month ...and searched what kind of physical movements can they can do in these fights ]]> 20220817 10:10-11:30 2 active Communicating in a crisis By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 6 Risk management pg 76 ex 2 reading It will never happen to me the_business_mac_millan_advanced_students_book_pg70-83_unit6_risk_management.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> active textbook It will never happen to me Dos or don'ts T / Cl You have worked 3 years in the same company You want a promotion, it's [automatic | legitimate] ✓ legitimate pg 76 ex 3 4 listening the_business_advanced_audio_cd02_16.ogg the_business_advanced_audio_cd02_17.ogg the_business_advanced_audio_cd02_18.ogg the_business_advanced_audio_cd02_19.ogg the_business_advanced_audio_cd02_20.ogg the_business_advanced_audio_cd02_21.ogg the_business_advanced_audio_cd02_22.ogg the_business_advanced_audio_cd02_23.ogg T / Cl Is doing business in Russia like walking a tightrope? (...) Functional language: Using alliteration to sound more eloquent T / Cl We strive to reduce risk in Russia ✓ reduce ✓ risk ✓ Russia = alliteration pg 77 ex 5 alliteration ]]> 20220817-1127 One meaning 'you' in a formal, impersonal context active grammar active textbook Deadlines are like traffic jams: stop before! Giving a media interview is like assembling a weapon: if you forget one piece it can be lethal (E.Kosarev - 20141021) pg 77 ex 6 analogies pg 77 ex 7 analogies pg 77 ex 8 9 speaking → practise sound bites e.g. explain (or deny) why your nightclub refused entry to certain people (apparently on the ground of their physical appearance) ✓ use alliterations ✓ use some analogy ]]> to strangle at birth = to stop sth as soon as it has begun trick question = question that you do to deceive sb or to annoy sb as a joke tricky question = question that is difficult to answer sound bite = short comment that is taken from a longer conversation or speech and broadcast alone because it is more effective, very short speech, usually on radio or television to fork out = to raise, or pitch with a fork; pay a lot of money for sth walking a tightrope = doing sth dangerous to beat (sb) to = do something before someone else does it insider trading = illegal use of insider information for profit in financial trading legitimate = lawful, proper, regular, conforming to the standard type; logically admissible alliteration = occurrence of the same letter or sound at the beginning of adjacent or closely connected words e.g. cool, calm, and collected don't be are not | should not be drawn into speculating facts This analogy misleaded misled the meeting ]]> 20220815 20220803 10:10-11:30 2 active Mitigating risk and pursuing legal action By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 6 Risk management pg 75 ex 6 vocab pg 75 ex 10 vocab the_business_mac_millan_advanced_students_book_pg70-83_unit6_risk_management.pdf zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> active textbook T / Cl What are the risks of importing Chinese-made consumer goods? 〆import duties 〆poor manufacturing quality (...) pg 75 ex 11 discussion ]]> active textbook ]]> to strangle at birth = to stop sth as soon as it has begun trick question = question that you do to deceive sb or to annoy sb as a joke tricky question = question that is difficult to answer (take out) financial insurance for the in case the foreign exchange of the rouble changes dramatically I should apologise for not organise organising | having organised) a good party Their health is in the highest priority (among the top | highest priorities) I would agree with she her It depends in case if it is actually true or not ]]> 20220810 10:10-11:30 2 active Enterprise risk management Describing risk By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 6 Risk management pg 73 ex 5 expressing stance pg 74 ex 2 3 reading Enterprise risk management the_business_mac_millan_advanced_students_book_pg70-83_unit6_risk_management.pdf schedule 20220815 10:10-11:30 rescheduled lesson (instead of 20220803) zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> active textbook ]]> active textbook ]]> 1 ERM (enterprise risk management) active edit_ol_qa pix/icons8-collaboration-100_white.png What types of risks is a company likely to face? ✓ hazard risks ✓ operational risks ✓ financial risks ✓ strategic risks How do you have your bases covered? ✓ implement ERM (enterprise risk management) ✓ put in place contingency plans to cover bases = to do everything necessary to be sure that something is successful What are the main advantages of ERM? ✓ makes risks more prominent to managers ✓ identifies risks that don't have a significant impact on production e.g. smashing a car ✓ helps recognition of 'good' risk that can make a company grow ✓ facilitates defining 'bad' risk that leads to loss prominent = important or well known; easily seen Is customer shortfall is a strategic or operational risk? ✓ strategic Is a supply chain problem a financial or operational risk? ✓ operational What could threaten the continuity of your company? ✓ operational risk e.g. human capital flight ✓ financial risk e.g. fine for violating rules human capital flight = emigration or immigration of individuals who have received advanced training at home brain drain = migration of skilled personnel in search of better standards of living and quality of life, higher salaries, access to advanced technology and more stable political conditions in different places worldwide organizational brain drain = mass exodus of talented workers from a company, often because they sense instability, a lack of opportunity within the company, or they may feel that they can realize their career goals more easily at another company (source: investopedia.com) active textbook Enterprise risk management pg 74 ex 4 vocab ]]> 2 ERM strategies active edit_ol_qa pix/icons8-collaboration-100_white.png Do you always identify risk at the level of granular detail? 〆probably not, unless it may impact company's performance granular detail = with much detail Is compliance with international law material to business performance? ✓ depends on the scalability of your activities material to = information or ideas for use in creating a book or other work; something that may impact the expected result What excessive measures to reduce risk may have an impact on the long-term viability of your company? ✓ systemic double checking might slow down transactions ✓ observing eco-friendly recommendations could be expensive What could you cite as the reason for your company going bankrupt? ✓ cheaper competition from Asia? ✓ reputational damage (...) to cite sth (as sth) = to mention sth as a reason or an example, or in order to support what you are saying active textbook T / Cl How do you deal with risk? ✓ tolerate ✓ treat ✓ terminate ✓ transfer set for homework pg 75 ex 6 vocab Lexical material: Masquerading T / Cl Is it easy to copy the logo & name of a company on the internet? (...) = passing off When you go to a ball & wear a mask, what is it called? ✓ masquerade pg 75 ex 7 8 listening the_business_advanced_audio_cd02_15.ogg ]]> active textbook → complete gaps in a chronological order ✓ locate area of brand risk, damage or abuse ✓ track perpetrators ✓ initiate reversal ✓ monitor progress ✓ issue a cease & desist order ✓ pursue civil or legal action ]]> ERM = enterprise risk management hazard risks = fire, flood, theft, vandalism operational risks = overheads exceed income, suppliers fail to deliver, staff problems... financial risks = cash flow problems, bank refuses overdraft... strategic risks = wrong marketing, poor product placement, competition... proactive = controlling a situation by causing something to happen rather than waiting to respond to it after it happens hazard = source of danger; a possibility of incurring loss or misfortune to put it in a nutshell = to sum up prominent = important or well known; easily seen to mitigate = make less severe or harsh shortfall = amount by which something is less than expected or required compelling = that makes you pay attention to it because it is so interesting and exciting detrimental (to) = causing harm or injury to mitigate = to lessen or to try to lessen the seriousness or extent of to beleaguer /bɪˈli:ɡə/ = to annoy persistently, pester, bug to withstand = to be strong enough not to be hurt or damaged by extreme conditions, the use of force, etc to cover bases = to do everything necessary to be sure that something is successful material to = information or ideas for use in creating a book or other work; something that may impact the expected result to cite sth (as sth) = to mention sth as a reason or an example, or in order to support what you are saying to attribute sth to sth = to say or believe that sth is the result of a particular thing human capital flight = emigration or immigration of individuals who have received advanced training at home brain drain = migration of skilled personnel in search of better standards of living and quality of life, higher salaries, access to advanced technology and more stable political conditions in different places worldwide organizational brain drain = mass exodus of talented workers from a company, often because they sense instability, a lack of opportunity within the company, or they may feel that they can realize their career goals more easily at another company (source: investopedia.com) passing off = unauthorised commercial use of a company's brand name, logo, etc ambush marketing = masquerading masquerade /ˌmæskəˈreɪd/ = false show or pretence to masquerade = to appear in disguise, assume a false appearance cybersquatting = registering a domain's name featuring another company's band name to cease = to end to desist = to cease to proceed or act reversal = change or overthrowing, an official declaration that it is false to issue 'cease & desist' orders = judicial remedy issued in order to prohibit a party from doing or continuing to do a certain activity to litigate = make the subject of a lawsuit; to contest in law; to prosecute or defend by pleadings, exhibition of evidence, and judicial debate in a court vulnerable = that may be wounded or harmed; (foll. by to) exposed to damage by a weapon, criticism malicious = intending or intended to do harm Barbara Streisand effect = phenomenon that occurs when an attempt to hide, remove, or censor information has the unintended consequence of increasing awareness of that information, often via the Internet From Off the top of my mind head , I could say that... One of the risks is that the shop does not earn money is not profitable ]]> 20220727 10:10-11:30 2 active Expressing perspective and stance Enterprise risk management By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 6 Risk management pg 72 ex 3 reading for stance pg 73 text A B C D the_business_mac_millan_advanced_students_book_pg70-83_unit6_risk_management.pdf Watch out!

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zoom_meeting.png Zoom meeting details Meeting ID: 790 6481 2277 Passcode: WwX2fj https://us04web.zoom.us/j/79064812277?pwd=3Nv2CIFcL3WEleMHgwLVAKb6inDjHU.1 ]]> active textbook 1 Explicit vs implicit stances active edit_ol_qa pix/icons8-collaboration-100_white.png What is a mortgage & property ladder? = financial instrument to help poor people to buy their house → aid for those with a bad credit risk or little money Should a bank manager advise you to take risks & take out a loan? 〆probably not banks make money by lending and NOT by giving investment advice = conflict of interest You want to apply for a loan but the manager thinks you won't be able to pay. The bank manager should be [explicit | implicit]? ✓ implicit = take risks at your own cost so the bank can make money What is the difference between 'I disagree' (1) and 'I'm afraid I have a different opinion' (2) (1) explicit (2) implicit explicit /ɪksˈplɪsɪt/ = clear and easy to understand implicit /ɪmˈplɪsɪt/ = suggested without being directly expressed active textbook the_business_advanced_audio_cd02_14.ogg ]]> 2 Reading for perspective active edit_ol_qa pix/icons8-collaboration-100_white.png If you say 'across the board', you sound [objective | subjective] ✓ objective → may sound also confident across the board = including everyone or all, so that all are included; generally speaking If you say 'it could be argued', you sound [assertive | tentative] ✓ tentative → you are aware of both pros & cons but not really confident assertive = confident 'The strategy is successful' → How can you make this sentence more tentative? ✓ It seems that... To sound more objective, you can say [there remains little doubt that | in my view] ✓ there remains little doubt that To sound apologetic, you can say [we realise that | on balance] ✓ we realise that on balance = when all factors are taken into consideration active textbook text A B C D Identifying stance expressions
suggested answers

set for homework pg 73 ex 5 expressing stance ]]> 3 Expressing stance pix/icons8-dictionary-100_white.png active shuffled_boxes active textbook ]]> active textbook explicit /ɪksˈplɪsɪt/ = clear and easy to understand implicit /ɪmˈplɪsɪt/ = suggested without being directly expressed insolvent = declared in law unable to pay debts on balance = when all factors are taken into consideration tentative /ˈtentətɪv/ = (of an arrangement, agreement, etc.) not definite or certain because you may want to change it later; done by way of trial, experimental; hesitant, not definite apologetic = offering or expressing apology across the board = including everyone or all, so that all are included; generally speaking assertive = confident to deteriorate (into sth) = to become worse in tatters = ruined, demolished to beleaguer /bɪˈli:ɡə/ = to annoy persistently, pester, bug to withstand = to be strong enough not to be hurt or damaged by extreme conditions, the use of force, etc people person can go to this centre The both of them are subjective 'Little wonder...', how what do you think? I'm not sure in about it ]]> 20220609 16:30-17:50 2 active Risk management vs damage control By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 6 Risk management pg 71 ex 5 reading Damage control the_business_mac_millan_advanced_students_book_pg70-83_unit6_risk_management.pdf zoom_meeting.png Zoom meeting details Meeting ID: 836 2417 8720 https://efedu.zoom.us/j/83624178720 ]]> active textbook → postponed for practice of new expressions after listening task ]]> 1 Lead in active edit_ol_qa pix/icons8-collaboration-100_white.png According to traditional PR rules, you [should always apologise & recall products | fight accusations] ✓ apologise & recall the product (according to traditional PR rules) but often fighting accusations is more effective... If you defend yourself against false accusations, you generate [positive | negative] publicity? ✓ negative publicity → avoid making too much noise Unless you are obviously guilty of wrong-doing, you should [defend yourself | fight] ✓ fight attack = best form of defence active textbook the_business_advanced_audio_cd02_13.ogg Functional language: Controlling damage pg 70 ex 3 listening for detail the_business_advanced_audio_cd02_13.ogg pg 143 audio script pg 70 ex 4 inference ]]> 2 Damage control active edit_ol_qa pix/icons8-collaboration-100_white.png How do you control damage? ✓ change characters ✓ find a vindicator ✓ blame someone else ✓ be seen as a victim rather than a perpetrator (i.e. villain) → be forgiven more easily Survivors [should | shouldn't] follow conventional wisdom on reputation management 〆shouldn't blindly follow ≠ feel-good gurus Survivors [accept | refuse] short-term losses in return for long-term gains ✓ accept = pain thresholds Nowadays corporate defence is [redundant | relevant] 〆redundant = only an exercise in moral authority Critics [stand up for | ignore] ordinary citizens (the little guy) ✓ stand up for = purport, intend to help Survivors [believe | don't believe] they need showing some moral rectitude for the little guy 〆don't believe the little guy has more rights than the corporation = crisis management does not depend on financial & ethical standards Crisis management depends on [fighting & defeating your opponent | good communication] ✓ defeating your opponent = political model of crisis management Whistle blowers & corporate stalkers [scrutinise with hostility | observe with impartiality] ✓ scrutinise with hostility = to fill the media vacuum active textbook Damage control Indictment is [savvy marketing | sensationalism] (...) = paranoia Lexical material: Damage control pg 71 ex 6 discussion ]]> to tamper = to meddle with or make unauthorized changes to scrap = to cancel or get rid of sth that is no longer practical or useful conventional wisdom = ideas or beliefs generally accepted as true vindicator = person who argues to defend or justify some policy or institution inference = reasoning involved in drawing a conclusion or making a logical judgement on the basis of circumstantial evidence and prior conclusions rather than on the basis of direct observation to be toast = burnt, with no chances of recovering from the mistake Mother Goose (author) = supposed author of a book of nursery rhymes first published as "Mother Goose's Melodies," and usually called simply "Mother Goose." The first English edition is said to have been printed in 1719 in London Mother Goose (book) = traditional book of stories that every child reads Mother Goose rules = traditional rules handed down from generation to generation without questioning Jesse Jackson = United States civil rights leader who led a national campaign against racial discrimination and ran for presidential nomination to stonewall = to obstruct or hinder any discussion, engage in delaying tactics or refuse to cooperate pundit = person who knows a lot about a particular subject and who often talks about it in public; an expert; a Hindu learned in Sanskrit and in the philosophy, religion, and jurisprudence of India to put lipstick on the pig = to make something unpleasant look more attractive by artificial means to worship = to love unquestioningly and uncritically or to excess to repent = (of sth) (formal) to feel and show that you are sorry for sth bad or wrong that you have done to grieve = to cause to feel sorrow to be toppled = to fall down, as if collapsing canard /kæˈnɑ:d/ = (formal) a false report or piece of news to espouse = (formal) to give your support to a belief, policy etc redemption = act of delivering from sin or saving from evil, act of purchasing back something previously sold virtuous = behaving in a very good and moral way to purport /ˈpə:pət/ = to propose or intend messianic = relating to a messiah promising deliverance to lionise = to assign great social importance to to torpedo = to make (a policy, institution, plan, etc.) ineffective or inoperative; destroy to be under siege /si:dʒ/ = military operation in which an attacking force seeks to compel the surrender of a fortified place by surrounding it and cutting off supplies etc plaintiff = person who brings an action in a court of law indictment /ɪnˈdaɪtmənt/ = official statement accusing someone of committing a crime stalker /'stɔ:kə:/ = person who follows and watches another person over a long period of time in a way that is annoying or frightening; person who follows an animal quietly and slowly, especially in order to kill or capture it whistle-blower = person, usually an employee, who exposes information or activity within a private, public, or government organization that is deemed illegal, illicit, unsafe, fraud, or abuse of taxpayer funds to defeat = to stop sth from being successful; to beat, to win against sb in a war, competition, sports game, etc to pay lip service = to say that you support or agree with sth without doing anything to prove it to opine /əuˈpaɪn/ = to hold or express as an opinion apologise /əˈpɔlədʒaɪz/ apologies /əˈpɔlədʒɪz/ He spoke about said that there are 3 persons (characters) in the story According to the Dezenhall I would scrap the product The company should adopt adapt to these changes ]]> constantly /'kɔnstəntli:/ provocative /prəˈvɔkətɪv/ meant /'ment/ 20220602 16:30-17:50 2 active Taking measures to mitigate risks By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Lifestyle Upper Intermediate Risk assessment pg 71 ex 6 grammar pg 72 ex 4 vocab lifestyle_upper_intermediate_students_book_pg_70-73_168_risk_assessment_mixed_conditionals.pdf Optional homework smartphone or tablet device print Download onto your tablet or print the following pdf. English Grammar in Use - Intermediate 3rd ed - Murphy Unit 40 Third conditional icons8-hand-with-pen-100.png Complete exercises key to exercise Check your answers with the key at the end of the file english_grammar_in_use_intermediate_3rd_ed_murphy_cambridge_unit40_if_3rd_conditional_key.pdf zoom_meeting.png Zoom meeting details Meeting ID: 836 2417 8720 https://efedu.zoom.us/j/83624178720 ]]> In case of vs if active grammar the case of = reason → would be configured ≠ because of being deployed ✓ when (= if) = condition → would be configured if they were deployed [If | In case] the Customer receives a written notice from the Contractor, it shall provide the requested documents. - if = only when it receives a written notice → condition - in case = before the transaction begins → reason ]]> active textbook pg 72 ex 5 speaking ]]> active textbook Grammar: Conjunctions pg 73 ex 6 vocab pg 73 ex 7 vocab word focus: connectors feedback ]]> active textbook ]]> 1 Anticipating risks active edit_2columns_2qa List risks and preventive measures to ensure the safety of the event. Risk assessment: 〆wild fire in surrounding woods 〆hungry wild bears 〆presence of paparazzi 〆car park = potential bottleneck (because it is too small) 〆restrict access to activists disrupting the conference 〆activists hiding in caves or woods Preventive measures: → patrol surrounding caves & woods → use different accesses to avoid traffic congestion ✓ entrance A for VIP → provide limousine for VIP ✓ entrance B for the press → reserve car park for the press ✓ entrance C for visitors → schedule a shuttle for visitors → video monitoring of the river bank ✓ rescue boat at disposal ✓ carry out security checks before visitors reach entrances ✓ locate smoking areas within the building only ✓ set out procedures in case of emergency active textbook lifestyle_upper_intermediate_audio_cd02_4.ogg pg 73 ex 10 speaking ]]> 2 Considering alternatives pix/icons8-metronome-filled-100_white.png pix/icons8-collaboration-100_white.png pix/icons8-dictionary-100_white.png active edit_ol_qa You work for the Rockdale Centre. Consider alternative solutions. Supposing that employees gathered to protest, I would try to take advantage of the situation and show the Rockdale centre can manage such challenges show you can manage challenges If we meet unauthorised reporters we will escort them out of the premises to escort = to accompany Should 1 000 protesters come we could use helicopters to evacuate VIPs evacuate If you step down to pressure once, you won't be perceived as a reliable partner to be perceived as If we had organised an interview with Hamilton before announcing his participation in the event we would not have such a dilemma now dilemma Had all conferences in the world been cancelled each time disruptions by protesters were expected, no conference would have made it possible to exchange new ideas no exchange of ideas possible 3 Role play role_play active Find means to defuse tension before the event. Then, re-consider if you should go ahead with the conference or cancel it. Recycle new expressions and language. You want to cancel the event or at least stop Carl Hamilton from attending. ✓ Had we known about accusations of dumping toxic waste earlier, we wouldn't have invited him in the first place! ✓ If we met Hamilton to understand his viewpoint on allegations of pollution, we could take a more informed decision... 〆Should anyone get hurt no organisation will ever want to come back here! 〆Won't VIPs call off their visit if they find out their security is at risk? You want Carl Hamilton to be a speaker and prove the Rockdale Centre can manage such challenges. ✓ If we run the event as planned we could turn a threat into an opportunity! ✓ We would build a reputation for reliability & crisis management. → What if we arranged a meeting between the protest leaders & Hamilton before the conference actually begins? ✓ extra Tv coverage of the event ✓ good publicity active textbook SSS support their opinion → use mixed conditionals from pg 71 ex 4 ]]> bizarre = strange, odd confident = sure of oneself outbreak = sudden eruption of anger, war, disease, rebellion, etc in case = because of a possibility of something happening, being needed, etc; in connection with someone or something, or in the situation of something; an in case-clause gives a reason while an if-clause describes a condition supposing that = used to ask sb to pretend that sth is true or to imagine that sth will happen provided that = (only) if - used to emphasise if; impose specific conditions or set limits on a situation; as long as, so long as, on condition that used to say what must happen or be done to make it possible for sth else to happen in case = because of a possibility of something happening, being needed, etc; in connection with someone or something, or in the situation of something; an in case-clause gives a reason while an if-clause describes a condition supposing that = used to ask sb to pretend that sth is true or to imagine that sth will happen provided that = (only) if - used to emphasise if; impose specific conditions or set limits on a situation; as long as, so long as, on condition that used to say what must happen or be done to make it possible for sth else to happen to escort sb from = to accompany to patrol = to walk or travel around an area, esp. at regular intervals, in order to protect or supervise it squad = section of a police force that deals with a particular type of crime; group of players or competitors from which a team is chosen for a particular game or match to close off = to isolate or separate premises = building and land near to it that a business owns or uses disruption = act of delaying or interrupting the continuity riverbank = ground along either side of a river allegation (of sth) (against sb) | ~ (that ...) | ~ (about sb/sth) = public statement that is made without giving proof, accusing sb of doing sth that is wrong or illegal fire extinguisher = metal container with water or chemicals inside for putting out small fires agile = able to think quickly and in an intelligent way; able to move quickly and easily to accuse ~ sb (of sth) = to say that sb has done sth wrong or is guilty of sth Are Do you agree? In the case (= in the event that) if we had a drone flying around we should install anti-drone equipment Pensions were not invested good well You will be perceived as a not reliable organisator organisor We don't want to give all draw attention of the media only to Hamilton In case if we wouldn't didn't break over... ]]> event /i'vent/ 20220526 16:30-17:50 2 active Risk assessment By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Lifestyle Upper Intermediate Risk assessment pg 71 ex 4 grammar lifestyle_upper_intermediate_students_book_pg_70-73_168_risk_assessment_mixed_conditionals.pdf zoom_meeting.png Zoom meeting details Meeting ID: 836 2417 8720 https://efedu.zoom.us/j/83624178720 ]]> 20200417-2057 Zero, first conditional (real situations) active grammar 20190618-0937 Real conditionals active decks deck_of_phrases_conditionals_0-1.csv 20210208-1914 active review 20210320-0857 Second conditional active grammar 20210320-0858 Third conditional active grammar 20210423-2014 Unreal conditionals active decks deck_of_phrases_conditionals_2-3.csv wip textbook That'd be much too expensive! = that would be /ðætəd bi:/ T / Cl 2) Simple vs double contractions I would /wud/ have → I would've /'wudəv/ I would've chosen this one I would've /wudəv/ → I'd've /'ædəv/ I'd've chosen this one T / Cl Ellipsis wouldn't it? /ˈwudn(t)ɪt/ It would be a good idea, wouldn't? T / Cl Connected speech (contractions + elision = linking) You would have → you'd 've /j[u:/u/ə] /dəv/ I would've chosen this one I wouldn't've chosen that one /wudn(t)əv/ ]]> 20210423-1523 If clause + will (result in the main clause) active grammar Lifestyle B2 active textbook pg 70 ex 1 speaking T / Cl How would you build the extension (a terminal) to an airport like Heathrow? (...) What problem areas are likely to happen? (...) pg 70 ex 2 listening lifestyle_upper_intermediate_audio_cd02_1.ogg Grammar: Mixed conditionals pg 71 ex 4 grammar ]]> active textbook conditionals mindmap ]]> wip textbook pg 71 ex 5 grammar set for homework pg 71 ex 6 grammar pg 71 ex 7 role play ]]> Lifestyle B2 active textbook pg 72 ex 1 2 3 listening lifestyle_upper_intermediate_audio_cd02_3.ogg ]]> to reassure /ˌriːəˈʃɔːr/ = to comfort someone and stop them from worrying to dispatch ~ sb/sth (to ...) (formal) = to send sb/sth somewhere, especially for a special purpose to blow up = to break or destroy or to be destroyed by explosion circumstance = conditions and facts that are connected with and affect a situation, an event or an action faulty = not perfect; not working or made correctly confusing confused about the difference Answering for the question about... Many people couldn't go to the job work I could have went gone | been to Ancient Egypt If I hadn't worked (OR been working) last week I might have been (OR I might be) more relaxing relaxed now How can we handle with the security risks? If I were on this role in this position The (a) mobile (phone) is a very interrupting distracting | disrupting thing ]]> launch /'lɔ:ntʃ/ lunch /lʌntʃ/ 20220519 16:30-17:50 2 active Finding fixes By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. Lifestyle Upper Intermediate Risk assessment lifestyle_upper_intermediate_students_book_pg_70-73_168_risk_assessment_mixed_conditionals.pdf Option 1 MS Teams MS Teams details https://teams.microsoft.com/l/meetup-join/19%3ameeting_Yzg1NmI3OTMtOTI1MS00ZTJkLTg2ZGItOTYyZWY3Mzk4YzU5%40thread.v2/0?context=%7b%22Tid%22%3a%22f0d1c6fd-dff0-486a-8e91-cfefefc7d98d%22%2c%22Oid%22%3a%2253fbfa81-9567-42bb-bd8f-dcfd5d16bcbd%22%7d Option 2 zoom_meeting.png Zoom meeting details Meeting ID: 836 2417 8720 https://efedu.zoom.us/j/83624178720 ]]> active textbook background assessment - Lyudmila AOI (area of interest) learning history 〆 no exams passed exposure to L2 ✓ 3x / week ✓ interlocutors from France, Spain, Portugal spelling ✓ BrEn linguistic expectations ✓ general English goals ✓ achieve level intermediate by September 21 background assessment - Evgeniy AOI (area of interest) learning history 〆 no exams passed exposure to L2 ✓ 3x / week ✓ interlocutors from France, Spain, Portugal spelling ✓ BrEn linguistic expectations ✓ general English goals ✓ achieve level intermediate by September 21 --> Number of teaching hours per level (according to ALTE - Association of Language Testers of Europe) CEF (Common European Framework) Guide, Pearson
Common European Framework, Guide in Pearson - number of teaching hours per level (according to ALTE)
EF - levels & exams concordances
levels & exams, EF
EF logo Estimated level 20220519 EF level 14

]]> Lifestyle B2 1 Lead in active edit_ol_qa pix/icons8-collaboration-100_white.png What are these 2 men in the photo doing? Are they well equipped? ✓ they are finding fixes ✓ wear a helmet & appropriate outfit fix = (informal) solution to a problem, especially an easy or temporary one Could they have prepared better to such glitches? or are these usual teething problems? ✓ get a ladder (...) glitch = (informal) small problem or fault that stops sth working successfully teething problems = small problems that a company, product, system, etc. has at the beginning If you were in their situation, what would you do? ✓ call maintenance (...) What are contingencies? How do you deal with them? → make contingency plans contingency = events that may or may not happen, possibility black swan = metaphor describing an event which is unanticipated (perhaps because it seemed impossible or because no-one had considered it before), but which has very far-reaching consequences 20190618-0937 Conditionals active decks deck_of_phrases_conditionals.csv active textbook conditionals mindmap ]]> 20190624-1734 active review 20190624-1736 wip review 1 Role play role_play active Recycle new expressions and language. Practise the 3rd conditional (describing a hypothetical situation happening in the past with a result in the past If I had known about this earlier, I would have chosen another solution. Explain how changes in technology affected your business. You are pessimistic & conservative. You wish you had made other choices. 〆If I had known about these difficulties before, I wouldn't have... (not to make obvious mistakes ← past participle) ✓ If we had prepared better, we could have... (to pre-empt ← past participle) ✓ If we had made contingency plans, ... (verb in past perfect form) ✓ I might have succeeded faster if... (verb in past perfect form) You think change is a good thing and the results weren't so negative. You are optimistic & open to new solutions. You don't think your colleague should regret decisions made. 〆 If I had been in your situation, I couldn't have... (to make a better choice ← past participle) ✓ Even if you had anticipated those changes, you might have... (to lose money anyway ← past participle) ✓ You would have had teething problems even if... (verb in past perfect form) ✓ We couldn't have predicted such a black swan situation even if... (to predict the crisis ← past perfect) teething problems = small problems that a company, product, system, etc. has at the beginning black swan = metaphor describing an event which is unanticipated (perhaps because it seemed impossible or because no-one had considered it before), but which has very far-reaching consequences fix = (informal) solution to a problem, especially an easy or temporary one glitch = (informal) small problem or fault that stops sth working successfully passed for scored 6.5 I also understand good well We are using use conditionals for some imaginary situations How As I think it's about... It has a very bad influence in on our business It wouldn't have been as much good as our product Even if M$ wanted to competitive compete with them ]]> 10:10-11:30 2 future By the end of this session you will have studied print Download onto your tablet or print the following pdf for our next lesson. ]]> active textbook active textbook