20230227 15:00-16:00 15:30-16:30 1.5 1666 active Case study Calisto By the end of this session you will have studied Download onto your tablet or print the following pdf for our next lesson. The Business Intermediate 2.0 Case study Calisto pg 98 ex 2 reading Dylan rocks instrument maker the_business_2_0_intermediate_b1_student_s_book_pg98-99_case_study_calisto.pdf Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> The Business 2.0 B1 active textbook tmp_pdf/the_business_2_0_intermediate_b1_student_s_book_pg98-99_case_study_calisto.pdf Estimating probabilities of competing with market leaders ✓ good value for money is always attractive Can share value of a company or sales increase thanks to the charisma of the CEO? ✓ Steve Jobs ✓ Elon Musk ✓ Richard Branson ✓ Bill Gates (?) (...) pg 98 ex 1 discussion T / Cl How can small companies (e.g. Calisto, Reysonido) compete with a dominant market leader (e.g. Dylan)? Do they just need a charismatic CEO? ✓ identify market niches ✓ be different ✓ take risks (...) pg 98 ex 2 reading T / Cl How will smaller companies survive? either ✓ focus on a particular niche or ✓ manage operational expenses and perhaps... ✓ make an alliance ✓ merge pg 99 ex 3 listening for gist the_business_mac_millan/the_business_intermediate_2_0/the_business_intermediate_2_0_audio_cd02/the_business_intermediate_2_0_u7_2.49.mp3 pg 99 ex 4 listening for details the_business_mac_millan/the_business_intermediate_2_0/the_business_intermediate_2_0_audio_cd02/the_business_intermediate_2_0_u7_2.49.mp3

pg 99 ex 5 discussion T / Cl Will you ruthlessly cut jobs as suggested in option 1? 〆Calisto has a long tradition in looking after its employees = only last option Is option 6 really an option? 〆selling off assets is not in accordance with a business spirit Is option 2 appealing? 〆shouldn't increase an already negative EBIT 〆option 2 is riskier than option 4 and with fewer advantages ✓ access to technology of Reysonido could be an advantage only if they're going to save jobs Is option 3 to cut prices 10% worth considering on the long term? 〆risky = circumstantial edge Is option 5 really reckless? 〆riskier than option 3 〆shouldn't increase an already negative EBIT How will you deal with redundancies if you choose option 4 (merger)? ✓ hope future growth will enable recruiting some staff back ✓ carry out fair assessment of doubling positions ✓ provide a good severance package Could a merger with IMM be the best option? ✓ lay-offs won't damage reputation of the company ✓ will beat both Reysonido & Dylan = sth you can trumpet about → best option ]]> EBIT = earnings before interest & tax ruthless = having no pity or compassion; (disapproving) (of people or their behaviour) hard and cruel; determined to get what you want and not caring if you hurt other people slick = done in a very impressive way that seems to need very little effort; (sometimes disapproving) done or made in a way that is clever and efficient but often does not seem to be sincere or lacks important ideas meteoric = becoming very successful very quickly to trumpet = to talk about sth publicly in a proud or enthusiastic way so as serious like as in Calisto Sometimes it's difficult to split distinguish charisma from slick marketing It will follow generate some redundancy redundancies It will price cost $3M ]]>