skabanov y23skabanov 20240614 NA 2 JH B2 iSK 2024 76 (send the link to your google doc (in edit mode!)

Prepare for quarterly test vocab pre teach

Download onto your phone or tablet and listen carefully. ]]> sbook_plugins/wordlist_generated_from_xml_clog_sbook_for_sbook_session.inc sbook_plugins/payment_history_generated_from_xml_clog_sbook.inc Sergey Kabanov sergey.kabanov@miele.com www.ictnle.com login: skabanov password: y23skabanov 4hr 7min marathon St P only ~3000 people ≠ ~10000 people in Moscow, London 20230918 marathon 3hr52 pace 5'30 ~4'40 played the piano 7 years not really playing any more 14 yo daughter 20231120 areas for improvement customer delight Methodology: Plan for presenting case studies (template) background SWOT actions recommendations Thinking, Fast and Slow Paperback – April 2, 2013 by Daniel Kahneman *Major New York Times Bestseller *More than 2.6 million copies sold *One of The New York Times Book Review's ten best books of the year *Selected by The Wall Street Journal as one of the best nonfiction books of the year *Presidential Medal of Freedom Recipient *Daniel Kahneman's work with Amos Tversky is the subject of Michael Lewis's best-selling The Undoing Project: A Friendship That Changed Our Minds In his mega bestseller, Thinking, Fast and Slow, Daniel Kahneman, world-famous psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation―each of these can be understood only by knowing how the two systems shape our judgments and decisions. Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives―and how we can use different techniques to guard against the mental glitches that often get us into trouble. Topping bestseller lists for almost ten years, Thinking, Fast and Slow is a contemporary classic, an essential book that has changed the lives of millions of readers. Media Markt changed its red colour in RF bc was copied by M-Video found all distribution outlets had already been booked by M-Video had stores twice the size of M-Video many managerial mistakes was never profitable in RF bought 15% of M-Video shares sold out to M-Video 20230424;;0 20230421;;0 20230417;;0 20230414;20230419;5000 20230410;;0 20230403;20230410;5000 20230331;20230401;2500 20230327;20230327;2500 20230324;20230326;2500 20230320;20230320;2500 20230313;20230314;2500 20230310;20230312;2500 20230306;20230306;2500 20230303;20230303;2500 20230227;20230227;2500 20230222;20230224;2500 20230220;20230220;2500 20230217;20230217;2500 civilisations looking at the past to understand the future ✓ anthropology ✓ history ✓ religion ✓ culture https://www.tender.pro/ tenderpro ✓ open to all ✓ companies pay for service Rusal WeMentoring ✓ mentoring ✓ sales mentoring ✓ corporate anthropology SK payment on delivery + commission on results (after min 6-months) 20240617_date_to_be_confirmed 15:45-16:45 1.5 1666 tbc Brainstorming a buyer's journey Refining BLUF & Minto Pyramid answers with generative AI - 2 By the end of this session you will have studied Mentoring in Advanced Practice Nursing: The Use of Metaphor in Concept Exploration → read the following article → write 2-3 metaphors to describe coaching vs mentoring https://ispub.com/ijanp/2/2/4354 Developing a coaching & mentoring course in English with AI → draft the table of contents of your course → practise skills studied in AI for narrative development • breakdown sophisticated concepts into short sentences • use acronyms & well-referenced concepts for greater reach • repeat & paraphrase key concepts • sign-post the narrative (explain how you think, where you come from, where you are now, where you're going to) • think with rhetorical questions for headings • paragraph thoughts • use metaphors to trigger target audience imagination LinkedIn advice - Here's how you can motivate and inspire your team members as a leader → read the following article → how can you add value? 1 Build Trust 2 Set Goals 3 Empower Them 4 Communicate Vision 5 Provide Support 6 Recognize Efforts 7 Here’s what else to consider https://www.linkedin.com/advice/0/heres-how-you-can-motivate-inspire-your-team-nw3ke?trk=cah2 LinkedIn post - Oliver Yonchev Co-Founder of Flight Story | Public Speaker → read the following post → how can Pondering People add value? → should we prepare a 5min Pondering People series on this topic? “99% of customers are f*****g idiots… not my customers, they’re f*****g brilliant” 😂 Although I didn’t think I’d be taking business advice from Noel Gallagher this morning, there’s a hell of a lot of wisdom in this video. The customer doesn’t always know best. Steve jobs famously said: “If I asked a 1000 people in a focus group what they wanted in a phone you’d never get the iPhone” This philosophy is one of the key principles that set Apple apart from others. They didn’t allow the majority group to decide what they did. They acted from first principles and delivered from their values. One of the challenges of business and marketing is that we can test and measure every action. This means we optimise what we do at all times, but optimising everything, often means we’re not producing anything groundbreaking. For most companies, good repeated is enough. However for the best companies, creators, artists, good isn’t good enough. Nathan Baird Design Thinking & Innovation Author, Strategist, Facilitator, Trainer & Speaker / Founder of Methodry There is some truth in that and also a whole lot of misinformed opinion. It doesn't have to be as absolute as listen to your customer or don't listen to your customer. It's about when and how. I wouldn't necessarily use customers to come up with the ideas or creative, but I whole heartedly would spend time first of all understanding my customers and potential customers, what is important to them, and what pains and delights them. And then use that as a starting point to generate ideas and creative. I believe we’ve been using the Steve Jobs and Henry Ford quote as an excuse to not be customer-centric for too long! It’s a straw man fallacy! If you're asking customers what they want, then you're asking them the wrong question. Customers don't necessarily know what solutions and technologies are possible, but they do know who they are and what their needs and pains are. You should be asking (and observing) them about these. Steve Jobs also said: “You‘ve got to start with the customer experience and work back toward the technology, not the other way around.” https://www.linkedin.com/feed/update/urn:li:activity:7209117096650178562/ Pondering People - excerpts → look at the following topics - subject to changes → make comments → add your own topics https://docs.google.com/document/d/1cjfQ_koLCcXIRO5EZ8HzGzCV52JvbkBxt6xuIgBtWPY/edit?usp=sharing

Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 118 4 Brainstorming a buyer's journey active 20240527 hw20240531_n2 active wip prep_ol_qa edit_ol_qa pix/icons8-hand-with-pen-100_white.png Can you apply awareness, consideration & decision-making to brainstorm a new project? https://www.foleon.com/blog/how-to-map-your-content-to-the-buyers-journey → read the article again → choose a project relevant to your needs → answer the questions → refine your answers with AI and DeepL Chatsonic (free of charge but limited quantity of requests / month) https://writesonic.com/chat ChatGPT (free but VPN needed) https://chatgpt.com/ → copy-paste AI refined text into DeepL Write for granular changes e.g. double-click on individual words to find synonyms DeepL Write https://www.deepl.com/en/write ]]> Unveiling the secrets of the Caucasus: embark on a breathtaking seven-day cruise train adventure Experience the tranquillity and beauty of the Caucasus: discover the enigmatic "pearl" on an unforgettable railway journey • seven-day railway journey on a comfortable cruise train, specially designed by the Russian Railways holding company. In the summer season of 2021, this tourism project was so liked by its participants that it received the “Made in Russia” award, established with the support of Rostourism. • The train schedule is designed in such a way that tourists devote the day to excursions and spend the night on the train, using it instead of a hotel as a “hotel on wheels.” On the way the train will make stops in Maykop, Vladikavkaz, Grozny, Makhachkala, Derbent and Nalchik, where travelers can get acquainted with the sights of these places ]]> • advertise in social media (Telegram, VKontakte) • place hoardings in the underground • offer a 1-day trip for train lovers influencers to promote particular destinations ]]> hoarding (BrEn) | billboard (AmEn) = large board on the outside of a building or at the side of the road, used for putting advertisements • make special offers for a limited period of time competing with packaged tours • provide digital, touch-screen kiosks comparing different routes • reach & visit town centres at low cost • position travelling by train at a competitive cost (in comparison with car + hotel) • offer wedding & honeymoon trips • insist on restaurant cuisine available ]]> • offer promotional vouchers • give examples of success stories e.g. school children spent 10 days trekking... • publish a guide book 'Travelling by train' • make purchasing arrangements flexible e.g. instalments over 12 months ]]> instalment = one of a number of payments that are made regularly over a period of time until sth has been paid for 117 5 (optional homework) Following-up a project with marketing best practice for content generation 20240522 hw20240529 active wip edit_ol_qa prep_ol_qa pix/icons8-hand-with-pen-100_white.png Are you ready to map your marketing goals with your buyer's journey? https://www.foleon.com/blog/how-to-map-your-content-to-the-buyers-journey → read the article again → choose a project relevant to your needs → answer the questions → refine your answers with AI and DeepL Chatsonic (free of charge but limited quantity of requests / month) https://writesonic.com/chat ChatGPT (free but VPN needed) https://chatgpt.com/ → copy-paste AI refined text into DeepL Write for granular changes e.g. double-click on individual words to find synonyms DeepL Write https://www.deepl.com/en/write ]]> • • • • • ]]> • • • • • ]]> • • • • • ]]> • • • • • ]]> • • • • • ]]> • • • • • ]]> 116 6 Writing practice - mapping contents to buyers' journey Writing with AI wip active prep_ol_qa edit_ol_qa pix/icons8-hand-with-pen-100_white.png How good are your copy-writing skills? https://docs.google.com/document/d/1HjFmxVoVxfJw0yaVI6wWal1F3uiscYcM6ZTkJJFY3p8/edit?usp=sharing ]]> Writing long-form contents guidelines ~ 3/5min brainstorming ~ 5min drafting a plan ~ 3min writing the introduction ~ 3min writing the conclusion ~ 5-8min finding examples to support the narrative ~ 8-10min finding visuals to support the narrative ~ 8-10min composition per part x 3-5 parts Guidelines for use of AI in writing ✓ give AI background information (e.g. copy-paste instructions from above) → prompt AI with a few questions → narrow down your questions → refine AI's suggested answer(s) (you may use suggestions) ✓ copy-paste or download into your googledoc → edit by hand (making use of your critical thinking skills) → add your own examples, anecdotes, localisation → copy-paste your google revised version into AI ✓ try having your text corrected and/or improved by AI (use built-in options: e.g. simplify, make more formal...) → prompt for improving style e.g. check language and make it more intelligible for level B2/C1 readers → refine AI's suggested answer(s) (you may use suggestions) → copy-paste or download into your googledoc for finalising ]]> 115 IELTS writing scoring active textbook tmp_pdf/ielts_writing-band-descriptors-task-2.pdf https://www.ielts.org/for-organisations/ielts-scoring-in-detail WRITING TASK 2: Band Descriptors TR task response CC cohesion & coherence LR lexical response GRA grammar range & accuracy https://www.ielts.org/-/media/pdfs/writing-band-descriptors-task-2.ashx ]]> 114 1 Follow-up questions to STAR with the Minto Pyramid Follow-up questions to STAR with the Minto Pyramid & BLUF wip active edit_ol_qa pix/icons8-collaboration-100_white.png How do you make sure your answers are not a long monologue? How can you focus on the results? Can you make a strong, first impression? BLUF / Minto Pyramid Principle 1. Answer, thesis or key point 2. Arguments & main points 3. Supporting details & ideas 1PBL 1 liner problem (+ solution) biggest challenge lesson learnt https://rockcontent.com/blog/bluf-meaning/ ]]> Bottom Line Up Front (BLUF) Give me an example of a time when you tried to accomplish something and failed? ]]> My software development failure resulted in the project taking three times longer than planned, with the main mistake being overconfidence in the initial analysis and R&D proof of concept (PoC) maturity. 1PBL Give me an example of a time when you tried to accomplish something and failed? ]]> 1. Problem: Software development took three times longer than planned. 2. Goal: Develop MS AD integration as a killer feature in NGFW. 3. Mistake: Overconfidence in preliminary analysis and R&D PoC maturity. 4. Consequences: Low PoC quality and outdated OS framework. 5. Solution: Redesigned architecture and re-developed the software from scratch. 6. Challenge: Meeting performance expectations required additional technical research and selecting the appropriate solution for logs accumulation and scanning. 7. Lessons Learned: Avoid overconfidence and conduct thorough cross-review expertise of architecture and technology solutions. Minto Pyramid structure Tell me about a time when you had to use your presentation skills to influence someone's opinion ]]> Minto Pyramid Structure for the Story about Penetration Tests Situation/Goal: Objective: Protect a fintech SW platform from cyber threats resulting in a 10-15% increase in detected security incidents. Complications/Problem: Implementation of infrastructure protection required staff allocation and faced challenges with delegation due to the negative stance of the infrastructure department boss. Unusual Approach/Action: Utilized penetration test results as a persuasive tool after verbal arguments failed to make an impact. Additional Challenges: Involvement of 10-15 staff members from 3-4 different departments posed an additional difficulty. Resolution/Lessons Learned: Lessons learned included the necessity to allocate extra time in the project plan for cross-departmental collaboration and to initiate collaboration well in advance to address such challenges effectively. penetration testing | pen testing = security exercise where a cyber-security expert attempts to find and exploit vulnerabilities in a computer system. The purpose of this simulated attack is to identify any weak spots in a system's defenses which attackers could take advantage of Red Team exercises = conducting simulated attack scenarios with a dedicated "red team" to identify and address security gaps in the platform's defences 113 1 Communication strategies wip active prep_ol_qa edit_ol_qa pix/icons8-collaboration-100_white.png What communication strategies do you use to describe your achievements & goals? https://applypass.com/star-format-burned-out-faded-away/ → answer the questions ]]> https://applypass.com/star-format-burned-out-faded-away/ The Minto Pyramid Principle (aka the McKinsey’s Pyramid Principle) Minto Pyramid Principle, also referred to as the McKinsey’s Pyramid Principle, is a tool used to process and structure large amounts of information to convey a story, message or presentation without omitting important details. The principle of the McKinsey Pyramid is to cut to the chase in written texts or presentations. This ensures that the audience’s attention is captured and that a riveting story can be created that’s easy to remember and understand. https://www.toolshero.com/communication-skills/minto-pyramid-principle/ BLUF Bottom Line Up Front is basically the staff-and-above-level special: it’s extraordinary at shielding your counterpart from unnecessary details; you tell them the most important thing first, don’t make them wait til the end to hear why they should be listening at the beginning! This is the opposite approach of STAR, which often buries the lede https://en.wikipedia.org/wiki/BLUF_(communication) ]]> What is the STAR method? When do you use it? (S) Situation (T) Task (A) Action (R) Result = technique used by interviewers to gather all the relevant information about a specific capability that the job requires What typical mistakes could you make when using the STAR method? 〆may promote windbag answers 〆is reminiscent of a playbook → suggests filling up time (2-3min / qs) rather than focusing on relevance 〆doesn't allow a natural exchange with the interlocutor → may ignore follow-up questions → prefer a faster answer (to leave room for follow-up questions) windbag = person who talks too much, and does not say anything important or interesting playbook = set of rules, suggestions, or methods that are considered to be suitable for a particular activity, industry, job, etc In what other communicative situations could you use STAR? ✓ need to explain a challenge to a new audience from scratch → is probably not relevant when the situation is internal to an organisation ✓ report results at a presentation / webinar ✓ story telling Less is more?]]> ✓ focus on results → start with the conclusion ✓ provide only details to support your answer → invert the narrative progression from introduction (situation) to bottom-line first What is the Minto Pyramid (aka McKinsey Pyramid)? 1. answer, thesis or key point 2. arguments & main points 3. supporting details & ideas Minto Pyramid = effective communication tool to quickly and clearly communicate complex issues to busy business executives. Developed in 1987 by Barbara Minto, a McKinsey consultant, and is used not only by McKinsey but by most top consulting firms What is BLUF? ✓ Bottom Line Up Front ✓ relevant to senior staff & management levels = busy, time-constrained, or overloaded with lots of information → shields counterpart from unnecessary details ✓ tell the most important thing first → don’t make audience wait for the end = understand the rationale from the start → relevant to presentations ✓ don't give empty instructions = if they need to read you, explain why at the beginning 112 111 20240614 15:30-16:30 1.5 1666 active Developing a coaching & mentoring course in English with AI Brainstorming a buyer's journey Refining BLUF & Minto Pyramid answers with generative AI - 2 By the end of this session you will have studied https://docs.google.com/document/d/1cjfQ_koLCcXIRO5EZ8HzGzCV52JvbkBxt6xuIgBtWPY/edit?usp=sharing

Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 1 AI for narrative development 20240527 hw20240531_n1 pix/icons8-collaboration-100_white.png 110 1 AI for narrative development 20240527 hw20240531_n1 active prep_ol_qa edit_ol_qa pix/icons8-collaboration-100_white.png How can AI help you develop your story telling once you have already brainstormed key concepts? Mentoring how to help people by sharing your own experience in professional development & personal development as a more mature person • you are more mature • share your experience • help people • support professional & personal development

ChatGPT → explain mentoring using short sentences and the following definition: mutual self-development based on sharing of personal experiences • Mentoring is mutual self-development. • It involves sharing personal experiences. • Both the mentor and mentee learn from each other. • They grow together through this exchange. • Mentoring benefits both parties equally. 〆no clear difference between mentor & mentee

ChatGPT → include the difference between mentor and mentee but avoid the words 'advice' and 'recommendations': • Mentoring is mutual self-development. • It involves sharing personal experiences. • Both the mentor and mentee learn from each other. • The mentor is usually more experienced and offers insights. • The mentee seeks guidance and support. • The mentor shares their knowledge and expertise. • The mentee uses this information to grow. ]]> Mentoring is mutual self-development How to achieve self-development together? = rhetorical question

My friends, I am excited to announce the beginning of a new chapter in my career journey. After over 20 years in the corporate world, I have transitioned from roles as product manager to marketing and commercial director, overseeing various segments from Pharma Rx to domestic appliances in the Balkans and former Soviet Union. During this time, I successfully grew businesses up to $100 million USD. In recent years, I have shifted my focus to teaching, consulting, and mentoring, finding a new passion in helping individuals and companies navigate organizational changes, restructuring, and partnerships. Following the closure of Miele's operations in Russia last year, I made the decision to embark on a new journey as an entrepreneur. Over the past five months, I have honed my approaches and methods, drawing inspiration from an anthropological expedition to the Amazonia. Together with Vera Gavrilova and her company, WeMentoring, we have developed three key products: Corporate anthropology, Mentoring of sales, and Strategic sessions. As I embark on this new chapter in my career, I am excited about the opportunities that lie ahead and grateful for your support. With my experience as a leader, manager, mentor, commercial and marketing director, I am confident in my ability to drive success for your consulting projects. Wish me luck as I continue to grow and evolve in this exciting new venture. Let's stay connected and explore future collaborations together!

HRV Human revised version

~~My friends, I am excited to announce the beginning of a new chapter in my career journey.~~ Ready - Steady - Go! I'm just about to start a new race as a consultant and entrepreneur. ~~After~~ During over 20 years in the corporate world, I have transitioned from roles as product manager to marketing and commercial director, overseeing various segments from Pharma Rx to domestic appliances in the Balkans and former Soviet Union. ~~During this time~~ In the course of my assignments, I successfully ~~grew businesses~~ have increased turnover by up to $100 million ~~USD~~. In recent years, I have shifted my focus to ~~teaching, consulting, and mentoring~~ coaching, mentoring and consulting. ~~, finding~~ I have indeed found a new passion in helping individuals and companies navigate organizational changes, restructuring, and partnerships. Following the closure of Miele's operations in Russia last year, I ~~made~~ have taken the decision to embark on a new journey as an entrepreneur. ~~Over~~ I spent the past five months ~~, I have honed~~ honing my approaches and methods, drawing inspiration from an anthropological expedition to the Amazonia. Together with Vera Gavrilova and her company, — WeMentoring, — we have developed three key products: Corporate anthropology, Mentoring of sales, and Strategic sessions. As I embark on this new chapter in my career /kə:'ir/, I am excited about the opportunities that lie ahead and will be grateful for your support. With my experience as a leader, manager, mentor, commercial and marketing director, I am confident in my ability to drive success for your consulting projects. ~~Wish me luck /'lək/ as I continue to grow and evolve in this exciting new venture.~~ ~~Let's stay connected and explore future collaborations together!~~ I'm looking forward to jumping on the bandwagon of your next consulting project!

]]> 103 102 20240531 15:30-16:30 1.5 1666 active Comparative analysis of coaching & mentoring courses Brainstorming a buyer's journey Refining BLUF & Minto Pyramid answers with generative AI - 2 By the end of this session you will have studied Narrative patterns for an interview (excerpt) → watch the video → prepare any questions you may have (download the video to ensure better quality) https://disk.yandex.ru/i/ER29BBjbHkGMRw video

Brief self-introduction with BLUF (excerpt) → watch the video → prepare any questions you may have (download the video to ensure better quality) https://disk.yandex.ru/i/B2tQ-pNhakdIXg

ChatGPT → paraphrase the following Mentoring is a form of mutual grooming • Mentoring is about nurturing each other example: The mentor shares their knowledge and expertise. deepl.com/en → click a word to see alternatives • The mentor shares their know-how and resources. 〆too restrictive, hands-on & technical • As a role model, the mentor provides their know-how and resources. ]]> example of a sales director 20 years in corporate life managerial positions entrepreneur & consultant helping people to be successful ]]> 96 1 Coaching & mentoring 20240527 hw20240531_n3 active prep_ol_qa edit_ol_qa pix/icons8-collaboration-100_white.png Can you compete with other coaching & mentoring trainers? Coaching And Mentoring Training Course in Berlin https://www.theknowledgeacademy.com/de/courses/train-the-trainer/coaching-and-mentoring-skills-training/berlin/ Coaching and Mentoring Training - Course Outline Module 1: Introduction Definition of Coaching and Mentoring Differences between Coaching and Mentoring Benefits of Coaching and Mentoring Overview of Coaching and Mentoring Process Module 2: Active Listening and Effective Communication Introduction Importance of Active Listening in Coaching and Mentoring Techniques for Active Listening Effective Communication Skills for Coaching and Mentoring Role Play Exercises for Active Listening and Effective Communication Module 3: Establishing Goals and Objectives Importance of Goal Setting in Coaching and Mentoring Techniques for Setting SMART Goals Developing Action Plans to Achieve Goals Role Play Exercises for Setting Goals and Developing Action Plans Module 4: Feedback and Evaluation Introduction Providing Feedback in Coaching and Mentoring Types of Feedback Evaluating Progress and Adjusting Role Play Exercises for Giving and Receiving Feedback ]]> ✓ international target audience (Berlin) ✓ 8 hr course for (likely) non-native speakers ✓ 4 ways to access courses Classroom Online Instructor-led Online Self-paced On-site key topics missing 〆asking the right questions 〆confidentiality USP ✓ 10-yr experience in mentoring in Russia (Philip Morris...) Coaching and Mentoring Qualifications https://www.i-l-m.com/learning-and-development/coaching-and-mentoring-qualifications ILM strives to be the gold standard for coaching and mentoring qualifications, combining the practical application of professional competency with the rigour of regulated qualifications. Why coaching and mentoring? Our coaching and mentoring qualifications help shape the careers of talented individuals and are designed to develop the behaviours, strategies, and techniques to effectively: Encourage new perspectives and provide innovative solutions Improve management performance Support conflict resolution Improve communication and interpersonal skills Increase confidence and motivation ✓ Read the full interview ✓ Listen to the interview ]]> ✓ coaching and mentoring qualifications for every career stage → target different audiences Team leaders and first line managers Managers with coaching and mentoring responsibilities Senior leaders and HR/OD professionals ✓ case studies ✓ interviews ✓ statistics ✓ social networks 〆what academic prerequisites are needed to deliver a diploma? → need to find partners to endorse your diploma ✓ diplomas in coaching & mentoring not really needed in many countries Online Coaching & Mentoring Courses https://www.brightonsbm.com/courses/coaching-mentoring/#:~:text=The%20CMI%20Level%203%20qualifications,their%20coaching%20and%20mentoring%20role. Our coaching and mentoring courses are CMI accredited and have been created to further your coaching skills and professional development. The training you will receive on these courses will help you attain a qualification whilst also building upon your understanding of what it takes to become an effective mentor or coach. These courses are great for anyone looking to attain further qualifications to advance their careers but are particularly useful for individuals in leadership positions who maybe responsible for the coaching and mentoring of other employees. The CMI (chartered Management Institute) are an accredited body of management professionals in the UK. CMI courses broach a wide range of topics and can help managers, project management professionals, marketing managers, and other employees in supervisory roles in advancing their managerial skillset with more advanced strategies. CMI Level 3 in Coaching and Mentoring Coaching & Mentoring The CMI Level 3 qualifications in Coaching and Mentoring are suited to anyone involved in coaching and mentoring individuals and/or teams and are designed to help Managers improve their communication and motivation skills, improving their efficiency and performance in their coaching and mentoring role. CMI Level 7 Leadership Coaching and Mentoring Course Coaching & Mentoring The CMI Level 7 qualifications in Leadership Coaching and Mentoring are designed for Managers operating at a strategic level and will assist in the development and implementation of coaching and mentoring approaches in their organisation. ]]> ✓ 3 levels for career stages 〆only level 5 & 7 (post-graduate) relevant ✓ chatbot / FAQ 〆probably only local trainers employed → easier to compete with 〆too long? Course Duration Award 6 Weeks Certificate 12 Weeks Diploma 42 Weeks ✓ Entry Criteria - All Levels Students must: Be 22 years of age and over Have the responsibility for developing and implementing a coaching and mentoring strategy across an organisation British School of Coaching https://www.britishschoolofcoaching.com/ ILM Level 2 Award in Effective Mentoring Skills https://www.britishschoolofcoaching.com/qualifications/ilm-level-2-mentoring-skills/ Areas that are explored include: the role and the benefits of an effective mentor potential barriers and how to overcome them skills such as listening, questioning, feedback and building trust mentoring models and processes planning mentoring sessions goal setting record keeping reflective practice ILM Level 3 Award/Certificate in Effective Coaching https://www.britishschoolofcoaching.com/qualifications/ilm-level-3-coaching/ Course Overview This 4-day programme will give you the skills and knowledge to coach effectively at work. The Level 3 Award or Certificate in Effective Coaching is ideal for practicing or aspiring Team Leaders and Managers who seek to provide a more supportive style of leadership to improve performance. This qualification will develop your capability to act as a workplace coach and your effectiveness at developing those around you. Practical and theory-based work will enable you to work with any client or colleague to support their career development and enhance their skills. (...) ]]> https://www.i-l-m.com/ ]]> 95 94 20240524 16:00-17:00 1.5 1666 active Versioning LinkedIn about section with ChatGPT Refining BLUF & Minto Pyramid answers with generative AI - 2 By the end of this session you will have studied LinkedIn about section update ✓ add metrics ✓ try different versions with various registers → make a little informal by using 1-2 metaphors → make more engaging → focus on achievements (add metrics) → include experience as an internal consultant → add some personal anecdotes (e.g. hobbies) → compile a self-introduction from all attempts

Original version Experienced manager with a demonstrated history of success in the consumer goods industry and pharmaceuticals. Skilled in General Management, Marketing, Sales Operations and Mentoring. Comprehensive experience in different market segments like Pharma Rx, Pharma OTC, FMCG (toothpastes) and domestic appliances. People management, P&L, different distribution models and partnership, strategic planning. Strong adaptation and learning skills demonstrated by cross-functional and cross-geographical experience.Experienced manager with a demonstrated history of success in the consumer goods industry and pharmaceuticals. Skilled in General Management, Marketing, Sales Operations and Mentoring. Comprehensive experience in different market segments like Pharma Rx, Pharma OTC, FMCG (toothpastes) and domestic appliances. People management, P&L, different distribution models and partnership, strategic planning. Strong adaptation and learning skills demonstrated by cross-functional and cross-geographical experience. 1st draft of updated version As a manager and leader, I am now: 1) experienced in building teams, shaping processes, developing & implementing strategies in different segments, countries & cultures 3) skilled at managing changes, restructuring & merging companies 4) [ ] people manager leveraging coaching & mentoring techniques, incl. corporate anthropology (to be cont.) Refined by AI Excited to bring my expertise in coaching, mentoring, and corporate anthropology to a new consulting role! With a proven track record in commercial and marketing leadership, I have successfully built teams, optimized processes, and executed strategies across diverse segments, countries, and cultural contexts. My ability to adapt and continuously learn has been crucial in navigating organizational changes, restructuring initiatives, and company mergers. Looking forward to contributing to the success of my next consulting project! Final version (after manual editing) - todo: add metrics Excited to bring my expertise across various cultural contexts in coaching, mentoring, and corporate anthropology to my new consulting role! With a proven track record in the consumer goods industry and pharmaceuticals, I have successfully built teams, optimized processes, and executed strategies across diverse segments like Pharma Rx, Pharma OTC, FMCG (toothpastes) and domestic appliances in Balkan and former Soviet Union countries. My ability to adapt and continuously learn has been crucial in navigating organizational changes, restructuring initiatives, distribution models, partnership and M&A. Looking forward to contributing to the success of your next consulting project!

]]> 92 1 Writing for style active edit_ol_qa pix/icons8-hand-with-pen-100_white.png https://writesonic.com/chat ChatGPT https://chatgpt.com/ → copy-paste AI refined text into DeepL Write for granular changes e.g. double-click on individual words to find synonyms DeepL Write https://www.deepl.com/en/write ]]>

Final version #1 (after manual editing) → add metrics Excited to bring my expertise across various cultural contexts in coaching, mentoring, and corporate anthropology to my new consulting role! With a proven track record in the consumer goods industry and pharmaceuticals, I have successfully built teams, optimized processes, and executed strategies across diverse segments like Pharma Rx, Pharma OTC, FMCG (toothpastes) and domestic appliances in Balkan and former Soviet Union countries. My ability to adapt and continuously learn has been crucial in navigating organizational changes, restructuring initiatives, distribution models, partnership and M&A. Looking forward to contributing to the success of your next consulting project!

Final version #2 (incl. metrics) ~~Like a seasoned sailor navigating through rough waters~~ I am thrilled (OR excited) to bring my wealth of experience in coaching, mentoring, and corporate anthropology to my new consulting role! With ~~a track record~~ determination as impressive as a marathon runner crossing the finish line I am confident in my ability to build and lead teams of over 100 people, juggling various segments ~~like Pharma Rx, Pharma OTC, FMCG, and~~ from Pharma Rx to domestic appliances in the Balkans and former Soviet Union. My knack for growing business up to a 100 million USD sets me apart. My adaptability and commitment to learning have been key in navigating through organizational changes, restructuring, and partnerships. As an internal consultant, I have tackled crisis management in FMCG, set up mentoring programs for Miele across South, Central, and East Europe, and steered cross-functional teams in Johnson & Johnson towards success. ~~And let's not forget, I'm~~ My energy & long term vision in team development reflect my life choices: I am indeed a proud father of five and a dedicated marathon runner. ~~Excited to dive in and make a splash with~~ I'm looking forward to jumping on the bandwagon of your next consulting project!

Final version #3 (prompt: make more informal, include 1-2 metaphors) I'm like a cultural chameleon, ready to bring my expertise in coaching and corporate anthropology to my new consulting gig! With a track record in the consumer goods and pharmaceutical industries, I've built and managed teams like a conductor leading a symphony. From Pharma Rx to toothpastes, I've optimized processes and strategies across diverse segments in the Balkans and former Soviet Union. I've weathered organizational storms like a seasoned sailor, adapting and learning through restructuring and M&A. As an internal consultant, I've tackled crisis management projects and fostered mentoring across Europe. And on a personal note, I juggle being a proud father of five and a marathon runner. Excited to dive in and make a splash with your next consulting project!

]]> What expressions feel 'stale' and over-used (in LinkedIn profiles)? 〆to be thrilled = often noise rather than facts → excited, happy... What expressions are too emphatic? 〆Like a seasoned sailor navigating through rough waters 〆Excited to dive in and make a splash 〆Like a cultural chameleon 〆I've built and managed teams like a conductor leading a symphony. 〆weathered organizational storms like a seasoned sailor What narrative mistakes are present? 〆a seasoned sailor navigating through rough waters does NOT bring a wealth of experience in coaching, mentoring, and corporate anthropology to my new consulting role 〆With a track record as impressive as a marathon runner crossing the finish line ≠ track record → determination 〆And let's not forget ≠ not adding an argument in favour of sth → And on a personal note 〆make a splash = to become suddenly very successful or very well known ≠ becoming well known with their next consulting project → jump on the bandwagon What paragraphs and/or ideas could be improved with more metrics? My adaptability and commitment to learning have been key in navigating through organizational changes, restructuring, and partnerships. As an internal consultant, I have tackled crisis management, set up mentoring programs across South, Central, and East Europe, and steered cross-functional teams towards success. → suggested answer As an internal consultant, I have tackled crisis management in FMCG, set up mentoring programs for Miele across South, Central, and East Europe, and steered cross-functional teams in Johnson & Johnson towards success. Which version(s) seems more adequate? → Final version #2 ✓ metrics ✓ only v.few metaphors ✓ not excessive or emphatic language 91 1 AI for narrative development 20240527 hw20240531_n1 active prep_ol_qa edit_ol_qa pix/icons8-collaboration-100_white.png How can AI help you develop your story telling once you have already brainstormed key concepts? 90 bandwagon (to jump on the ~) = activity, group, movement, etc. that has become successful or fashionable and so attracts many new people 89 20240520 16:00-17:00 1.5 1666 active Refining LinkedIn about section with ChatGPT Refining BLUF & Minto Pyramid answers with generative AI - 2 By the end of this session you will have studied LinkedIn about section update see sample https://www.linkedin.com/in/dimakorolev/ 1st draft As a manager and leader, I am now: 1) experienced in building teams, shaping processes, developing & implementing strategies in different segments, countries & cultures 3) skilled at managing changes, restructuring & merging companies 4) [ ] people manager leveraging coaching & mentoring techniques, incl. corporate anthropology (to be cont.) → complete the self-introduction

]]> 87 1 pix/icons8-dictionary-100_white.png Describing challenges & achievements Expressions to emphasise achievements in a self-introduction active wip xml_multi_dd_row Can you describe your challenges & achievements? 28 6 left 1 2 3 4 5 6 86 2 Writing a self-introduction pix/icons8-hand-with-pen-100_white.png active wip edit_ol_qa How do you write a catchy self-introduction? deadline: 20240221 --> ]]> Say hello to John Doe, the near-mythical creature in the realm of software development who not only masters the dark arts of distributed backend systems and microservice architecture but does so with an effortless flair that would make lesser mortals swoon. With his profound expertise in crafting scalable server APIs and a deep dive into the caverns of MongoDB, Cassandra, and Memcached, John’s not just playing in the big leagues—he’s making the rules. Dare to peek into the JVM ecosystem, and you’ll find John there, juggling Java and Scala with one hand tied behind his back, while also speaking Go and Hack as fluently as the tech gods themselves. And oh, let’s not forget his smooth moves with Unix-like operating systems and SQL—talk about a tech maestro! Now, while John has dazzled in the high towers of Afazon, Unter, Infinity, and Zantex, leading teams with the finesse of a chess grandmaster, he chooses to keep his boots on the ground. Yes, despite the siren call of management, our hero opts to stay in the action—front and centre—where the tech battles are fiercest. So, if you’re thinking John’s just another tech lead, think again. He’s the wizard in the shadows, the brain behind the operation, the guy who’s as invaluable in the tech trenches as he is leading the charge from the front. Ready to be out-teched? John’s your man, turning tech challenges into child’s play with a wink and a smile. ]]> ✓ whet the appetite & make a memorable impression ✓ show you are probably accessible despite senior position or substantial experience 〆W.Churchill wasn't accessible in spite of his humour ✓ humour is a positive emotion → good start for storytelling to whet the appetite = to increase desire for or interest in sth ✓ break the rules = 3rd person self-introduction ✓ learn by making mistakes → brainstorm different versions & choose a little from each → identify relevant metaphors e.g. companies like high towers 〆depends on the corporate culture (probably a start-up) 〆suggests perhaps a too young-minded spirit rather than a senior person able to take responsibilities ≠ doesn't represent the author → looks more like the portrait of a gamer metrics = measures of quantitative assessment commonly used for assessing, comparing, and tracking performance or production to alienate = to make sb feel that they do not belong in a particular group Which metaphors & use of language are arguably inappropriate? 〆near-mythical creature in the realm of software development 〆deep dive into the caverns 〆talk about a tech maestro! 〆leading teams with the finesse of a chess grandmaster = excessive metaphors realm /relm/ = area of activity, interest, or knowledge What logical mistakes are present? 〆leading teams with the finesse of a chess grandmaster ≠ chess grandmasters don't lead teams finesse = great skill in dealing with people or situations, especially in a delicate way; to deal with sth in a way that is clever but slightly dishonest with one hand tied behind his back ✓ in the LinkedIn About section → add media content with a pdf & urls ✓ focus on how you can add value ]]> 85 to slip up = to make a mistake; to make a small mistake, often as a result of not thinking carefully slip-up = mistake or something that goes wrong; mistake that someone makes by not giving something enough attention to whet the appetite = to increase desire for or interest in sth realm /relm/ = area of activity, interest, or knowledge flair = natural ability to do sth well; quality showing the ability to do things in an interesting and imaginative way to swoon = to faint; to feel very excited, emotional, etc. about sb that you think is sexually attractive, so that you almost lose consciousness siren /ˈsaɪərən/ = device that makes a long loud sound as a signal or warning; (in ancient Greek stories) any of a group of sea creatures that were part woman, part bird, whose beautiful singing made sailors sail towards them into rocks or dangerous waters; woman who is very attractive or beautiful but also dangerous siren (~ voices / song / call) = temptation to do sth that seems very attractive but that will have bad results to craft = to make by hand and with much skill deep dive = in-depth examination or analysis of a topic cavern = cave, especially a large one to play in the big leagues = to work, compete, or participate in an area, echelon, or sphere of exceptional success, ability, power, achievement, etc dare = brave enough to do sth to peek into = to look at sth quickly and secretly because you should not be looking at it to juggle = to try to deal with two or more important jobs or activities at the same time so that you can fit all of them into your life; to organize information, figures, the money you spend, etc. in the most useful or effective way to dazzle = to blind temporarily or confuse the sight of by an excess of light; to impress or overpower (a person) with knowledge, ability, or any brilliant display or prospect finesse = great skill in dealing with people or situations, especially in a delicate way; to deal with sth in a way that is clever but slightly dishonest fierce = (especially of people or animals) angry and aggressive in a way that is frightening; (especially of actions or emotions) showing strong feelings or a lot of activity, often in a way that is violent trench = long deep hole dug in the ground in which soldiers can be protected from enemy attacks to lead the charge = to be one of the first to do something and leading others to do it too to wink = to close one eye and open it again quickly, especially as a private signal to sb, or to show sth is a joke; sword of Damocles /'dæmə,kli:z/ = (literary) bad or unpleasant thing that might happen to you at any time and that makes you feel worried or frightened 84 20240517 15:30-16:30 1.5 1666 active Refining long-form content with ChatGPT (3/3) Refining BLUF & Minto Pyramid answers with generative AI - 2 By the end of this session you will have studied Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 5B Vocab building 20240513 hw20240517 pix/icons8-dictionary-100_white.png How can you communicate effectively without sounding too simple and quickly boring, or the opposite - only addressing the elite? 83 5B Vocab building 20240513 hw20240517 active edit_ol_qa prep_ol_qa pix/icons8-dictionary-100_white.png How can you communicate effectively without sounding too simple and quickly boring, or the opposite - only addressing the elite? Redundancy announcement I trust this correspondence finds you well. It is with a solemn sense of duty that I write to inform you of a significant organizational decision. Regrettably, due to the current economic situation, it has become necessary to implement workforce changes within our esteemed company. Effective from next week, it is with deep regret that I announce your redundancy. This decision was reached after careful consideration of various factors impacting the organization's operational requirements and strategic objectives. ]]> Redundancy announcement - original I ~~trust this correspondence finds you well~~ hope this message finds you in good health | spirits. It is with ~~a solemn sense of duty~~ that I write to inform you of a significant organizational decision. Regrettably, due to the current economic situation, it has become necessary to implement workforce changes within our ~~esteemed~~ company. Effective from next week, it is ~~with deep regret~~ that I announce your redundancy. This decision was reached ~~after careful consideration~~ of various factors impacting the organization's operational requirements and strategic objectives. Redundancy announcement - refined I hope this message finds you in good health. I am writing with a heavy heart to share an important update regarding our organization. Unfortunately, due to the ongoing economic challenges, we must make some difficult decisions to adapt to the current circumstances. Starting next week, I regret to inform you that your position within our company will be made redundant. This decision was made after thoughtful deliberation, taking into account the organization's operational needs and long-term goals. ]]> Invitation for dinner Hope you're doing well! I wanted to reach out and see if you're up for grabbing dinner together after the conference wraps up tomorrow. I figure it'll be a nice way to unwind and chat about everything we've learned throughout the day. I heard about this great Italian place just a few blocks from the conference venue that I've been dying to try out. What do you think? If Italian isn't your thing, we can definitely explore other options too! Let me know if you're interested, and if you have any dietary preferences or restrictions. Looking forward to catching up outside of the conference setting!]]> Invitation for dinner - original Hope you're doing well! I wanted to ~~reach out~~ and see if ~~you're up for grabbing dinner~~ together after the conference ~~wraps up~~ tomorrow. I ~~figure~~ it'll be a nice way to ~~unwind and chat~~ about everything we've learned throughout the day. I heard about this great Italian place just a few blocks from the conference venue that I've ~~been dying to try out~~. What do you think? If Italian isn't ~~your thing~~, we can definitely explore other options too! Let me know if you're interested, and if you have any dietary preferences or restrictions. Looking forward to ~~catching up~~ outside of the conference setting! Invitation for dinner - refined I'd like to invite you to join me for dinner following the conclusion of tomorrow's conference. It would be a wonderful opportunity for us to relax and discuss the insights gained during the day's proceedings. I have recently learned about an excellent Italian restaurant located conveniently close to the conference venue, and I am eager to try it out. However, if Italian cuisine does not suit your preferences, I am more than willing to explore alternative dining options. Please let me know if you would be interested in joining me, and if you have any dietary preferences or restrictions that I should be aware of. I hope we can catch up outside of the conference setting. ]]> Invitation to a workshop in sales It is with great enthusiasm that I extend to you an invitation to participate in a unique and highly esteemed sales training programme. Given the exceptional nature of this training opportunity, participation is limited to a select group of individuals who have demonstrated exceptional dedication, performance, and potential within our sales team. Your inclusion in this esteemed cohort is a testament to your exemplary contributions and commitment to excellence within our organization. Thank you for your attention to this matter, and I eagerly anticipate your positive response and enthusiastic participation in this transformative training opportunity. ]]> Invitation to a workshop in sales - original It is with ~~great enthusiasm~~ that I extend to you an invitation to participate in a unique and ~~highly esteemed~~ sales training programme. Given the exceptional nature of this training opportunity, participation is limited to a select group of individuals who have demonstrated exceptional dedication, performance, and potential within our sales team. Your inclusion in this ~~esteemed cohort~~ is a testament to your ~~exemplary contributions~~ and commitment to excellence within our organization. Thank you for your attention to this matter, and I eagerly anticipate your positive response and enthusiastic participation in this ~~transformative~~ training opportunity. Invitation to a workshop in sales - refined I am thrilled to invite you to take part in an exclusive and prestigious sales training programme. This opportunity is reserved for a select group of individuals who have shown outstanding dedication, performance, and potential within our sales team. Your inclusion in this special group is a testament to your exceptional contributions and commitment to excellence within our organization. Your participation in this transformative training opportunity is highly anticipated. Thank you for considering this invitation, and I look forward to your positive response. ]]> Apologies for missing a meeting I am writing to extend my apologies for my absence at the recent weekly meeting. It appears that I failed to attend as scheduled, and for this oversight, I offer my sincerest regrets. Please accept my apologies for any inconvenience or disruption my absence may have caused to the proceedings of the meeting. I recognize the value of collective collaboration and communication within our team and acknowledge the importance of my active participation in these forums. Moving forward, I will take necessary measures to ensure that such oversights do not recur, and I will prioritize my commitments to team engagements with the utmost diligence. Once again, I apologize for any inconvenience caused and appreciate your understanding in this matter. Yours sincerely ]]> Apologies for missing a meeting - original I am writing to extend my apologies for my absence at the recent weekly meeting. It appears that I failed to attend as scheduled, and for this oversight, I offer my sincerest regrets. Please accept my apologies for any inconvenience or disruption my absence may have caused to the proceedings of the meeting. I recognize the value of collective collaboration and communication within our team and acknowledge the importance of my active participation in these forums. Moving forward, I will take necessary measures to ensure that such oversights do not recur, and I will prioritize my commitments to team engagements with the utmost diligence. Once again, I apologize for any inconvenience caused and appreciate your understanding in this matter. Yours sincerely Apologies for missing a meeting - refined I'm sorry I missed the recent meeting. It seems I forgot about it, and I feel embarrassed about the slip-up. (Apologies | Pardon me | Excuse me) if my absence caused any problems during the meeting. I know how important it is for all of us to work together and communicate. I'll make sure I don't miss any more meetings in the future, and I'll do my best to be more organized. Sorry again for missing the meeting, and thanks for understanding. Best regards, ]]> Post in social media about promotion With unparalleled elation and boundless gratitude, I stand before you today to share the most exhilarating news of my professional journey thus far! 🚀🌠 It is with profound joy that I announce my promotion to chief supervisor within the esteemed ranks of our company! 🎉💼✨ This elevation represents far more than a mere change in title; it embodies the culmination of relentless dedication, unwavering commitment, and unyielding passion in service of our shared mission and vision. 🌟💪 ]]> Post in social media about promotion - original With unparalleled elation and boundless gratitude, I stand before you today to share the most exhilarating news of my professional journey thus far! It is with profound joy that I announce my promotion to chief supervisor within the esteemed ranks of our company! This elevation represents far more than a mere change in title; it embodies the culmination of relentless dedication, unwavering commitment, and unyielding passion in service of our shared mission and vision. Post in social media about promotion - refined I am pleased to inform you of my recent promotion to chief supervisor within our company. This advancement signifies more than just a title change; it reflects my ongoing dedication and commitment to our company's mission and vision. ]]> 82 active textbook LinkedIn about section update see sample https://www.linkedin.com/in/dimakorolev/

Original Experienced manager with a demonstrated history of success in the consumer goods industry and pharmaceuticals. Skilled in General Management, Marketing, Sales Operations and Mentoring. Comprehensive experience in different market segments like Pharma Rx, Pharma OTC, FMCG (toothpastes) and domestic appliances. People management, P&L, different distribution models and partnership, strategic planning. Strong adaptation and learning skills demonstrated by cross-functional and cross-geographical experience.Experienced manager with a demonstrated history of success in the consumer goods industry and pharmaceuticals. Skilled in General Management, Marketing, Sales Operations and Mentoring. Comprehensive experience in different market segments like Pharma Rx, Pharma OTC, FMCG (toothpastes) and domestic appliances. People management, P&L, different distribution models and partnership, strategic planning. Strong adaptation and learning skills demonstrated by cross-functional and cross-geographical experience. 1st draft As a manager and leader, I am now: 1) experienced in building teams, shaping processes, developing & implementing strategies in different segments, countries & cultures 3) skilled at managing changes, restructuring & merging companies 4) [ ] people manager leveraging coaching & mentoring techniques, incl. corporate anthropology (to be cont.) Refined (todo)

]]> 81 to slip up = to make a mistake; to make a small mistake, often as a result of not thinking carefully slip-up = mistake or something that goes wrong; mistake that someone makes by not giving something enough attention 80 20240513 15:45-16:45 1.5 1666 active Refining long-form content with ChatGPT (2/3) Refining BLUF & Minto Pyramid answers with generative AI - 2 By the end of this session you will have studied Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 4 pix/icons8-dictionary-100_white.png Understanding registers thanks to AI support 20240510 hw20240513 https://writesonic.com/chat ChatGPT (free but VPN needed) https://chatgpt.com/ → copy-paste AI refined text into DeepL Write for granular changes e.g. double-click on individual words to find synonyms DeepL Write https://www.deepl.com/en/write ]]> 79 4 pix/icons8-dictionary-100_white.png Understanding registers thanks to AI support Use of various registers in writing and copy-writing 20240510 hw20240513 active wip xml_multi_dd_row Are you able to distinguish one register from another? How can this skill help you refine prompts for AI text generation? https://writesonic.com/chat ChatGPT (free but VPN needed) https://chatgpt.com/ → copy-paste AI refined text into DeepL Write for granular changes e.g. double-click on individual words to find synonyms DeepL Write https://www.deepl.com/en/write ]]> 17 6 left Redundancy announcement
I trust this correspondence finds you well. It is with a solemn sense of duty that I write to inform you of a significant organizational decision. Regrettably, due to the current economic situation, it has become necessary to implement workforce changes within our esteemed company.
Effective from next week, it is with deep regret that I announce your redundancy. This decision was reached after careful consideration of various factors impacting the organization's operational requirements and strategic objectives. Invitation for dinner
Hope you're doing well! I wanted to reach out and see if you're up for grabbing dinner together after the conference wraps up tomorrow. I figure it'll be a nice way to unwind and chat about everything we've learned throughout the day.
I heard about this great Italian place just a few blocks from the conference venue that I've been dying to try out. What do you think? If Italian isn't your thing, we can definitely explore other options too!
Let me know if you're interested, and if you have any dietary preferences or restrictions. Looking forward to catching up outside of the conference setting! Invitation to a workshop in sales
It is with great enthusiasm that I extend to you an invitation to participate in a unique and highly esteemed sales training programme.
Given the exceptional nature of this training opportunity, participation is limited to a select group of individuals who have demonstrated exceptional dedication, performance, and potential within our sales team. Your inclusion in this esteemed cohort is a testament to your exemplary contributions and commitment to excellence within our organization.
Thank you for your attention to this matter, and I eagerly anticipate your positive response and enthusiastic participation in this transformative training opportunity. Apologies for missing a meeting
I am writing to extend my apologies for my absence at the recent weekly meeting. It appears that I failed to attend as scheduled, and for this oversight, I offer my sincerest regrets.
Please accept my apologies for any inconvenience or disruption my absence may have caused to the proceedings of the meeting. I recognize the value of collective collaboration and communication within our team and acknowledge the importance of my active participation in these forums.
Moving forward, I will take necessary measures to ensure that such oversights do not recur, and I will prioritize my commitments to team engagements with the utmost diligence.
Once again, I apologize for any inconvenience caused and appreciate your understanding in this matter.
Yours sincerely Post in social media about promotion
With unparalleled elation and boundless gratitude, I stand before you today to share the most exhilarating news of my professional journey thus far! 🚀🌠
It is with profound joy that I announce my promotion to chief supervisor within the esteemed ranks of our company! 🎉💼✨
This elevation represents far more than a mere change in title; it embodies the culmination of relentless dedication, unwavering commitment, and unyielding passion in service of our shared mission and vision. 🌟💪 ]]> 1;2 3 4;5;10 6 7;8;9;10 the following excerpt Show more empathy
in the following excerpt Make less informal, more neutral, and use fewer phrasal verbs
in the following excerpt Make more engaging
the following excerpt Use language for upper intermediate readers
in the following excerpt Make more informal but remain polite
in the following excerpt Make less emphatic
the following excerpt Emphasise achievements
in the following excerpt Emphasise examples
in the following excerpt Use bullet points for a slide
with the following excerpt ]]> Redundancy announcement? Write a very formal letter saying your staff member has been made redundant Invitation for dinner Write an informal e-mail to invite a colleague for dinner after a day at the conference Invitation to a workshop in sales Write a very formal letter to invite staff members to attend a unique & very expensive training in sales Apologies for missing a meeting Write a cold, reserved, unfriendly letter of apology for forgetting to attend a weekly meeting with colleagues Post in social media about promotion Write an emphatic, unduly grand post to announce you have been promoted --> ]]> 78 5A Vocab building active edit_ol_qa pix/icons8-dictionary-100_white.png How can you communicate effectively without sounding too simple and quickly boring, or the opposite - only addressing the elite? ✓ breakdown sophisticated concepts into short sentences ✓ use acronyms & well-referenced concepts for greater reach ✓ repeat & paraphrase key concepts ✓ sign-post the narrative (explain how you think, where you come from, where you are now, where you're going to) ✓ think with rhetorical questions for headings ✓ paragraph thoughts ✓ use metaphors to trigger target audience imagination (...) → find expressions which don't match register & context → suggest alternative wording and/or constructions ]]> Redundancy announcement I trust this correspondence finds you well. It is with a solemn sense of duty that I write to inform you of a significant organizational decision. Regrettably, due to the current economic situation, it has become necessary to implement workforce changes within our esteemed company. Effective from next week, it is with deep regret that I announce your redundancy. This decision was reached after careful consideration of various factors impacting the organization's operational requirements and strategic objectives. ]]> Redundancy announcement - original I ~~trust this correspondence finds you well~~ hope this message finds you in good health | spirits. It is with ~~a solemn sense of duty~~ that I write to inform you of a significant organizational decision. Regrettably, due to the current economic situation, it has become necessary to implement workforce changes within our ~~esteemed~~ company. Effective from next week, it is ~~with deep regret~~ that I announce your redundancy. This decision was reached ~~after careful consideration~~ of various factors impacting the organization's operational requirements and strategic objectives. Redundancy announcement - refined I hope this message finds you in good health. I am writing with a heavy heart to share an important update regarding our organization. Unfortunately, due to the ongoing economic challenges, we must make some difficult decisions to adapt to the current circumstances. Starting next week, I regret to inform you that your position within our company will be made redundant. This decision was made after thoughtful deliberation, taking into account the organization's operational needs and long-term goals. ]]> Invitation for dinner Hope you're doing well! I wanted to reach out and see if you're up for grabbing dinner together after the conference wraps up tomorrow. I figure it'll be a nice way to unwind and chat about everything we've learned throughout the day. I heard about this great Italian place just a few blocks from the conference venue that I've been dying to try out. What do you think? If Italian isn't your thing, we can definitely explore other options too! Let me know if you're interested, and if you have any dietary preferences or restrictions. Looking forward to catching up outside of the conference setting!]]> Invitation for dinner - original Hope you're doing well! I wanted to ~~reach out~~ and see if ~~you're up for grabbing dinner~~ together after the conference ~~wraps up~~ tomorrow. I ~~figure~~ it'll be a nice way to ~~unwind and chat~~ about everything we've learned throughout the day. I heard about this great Italian place just a few blocks from the conference venue that I've ~~been dying to try out~~. What do you think? If Italian isn't ~~your thing~~, we can definitely explore other options too! Let me know if you're interested, and if you have any dietary preferences or restrictions. Looking forward to ~~catching up~~ outside of the conference setting! Invitation for dinner - refined I'd like to invite you to join me for dinner following the conclusion of tomorrow's conference. It would be a wonderful opportunity for us to relax and discuss the insights gained during the day's proceedings. I have recently learned about an excellent Italian restaurant located conveniently close to the conference venue, and I am eager to try it out. However, if Italian cuisine does not suit your preferences, I am more than willing to explore alternative dining options. Please let me know if you would be interested in joining me, and if you have any dietary preferences or restrictions that I should be aware of. I hope we can catch up outside of the conference setting. ]]> Invitation to a workshop in sales It is with great enthusiasm that I extend to you an invitation to participate in a unique and highly esteemed sales training programme. Given the exceptional nature of this training opportunity, participation is limited to a select group of individuals who have demonstrated exceptional dedication, performance, and potential within our sales team. Your inclusion in this esteemed cohort is a testament to your exemplary contributions and commitment to excellence within our organization. Thank you for your attention to this matter, and I eagerly anticipate your positive response and enthusiastic participation in this transformative training opportunity. ]]> Invitation to a workshop in sales - original It is with ~~great enthusiasm~~ that I extend to you an invitation to participate in a unique and ~~highly esteemed~~ sales training programme. Given the exceptional nature of this training opportunity, participation is limited to a select group of individuals who have demonstrated exceptional dedication, performance, and potential within our sales team. Your inclusion in this ~~esteemed cohort~~ is a testament to your ~~exemplary contributions~~ and commitment to excellence within our organization. Thank you for your attention to this matter, and I eagerly anticipate your positive response and enthusiastic participation in this ~~transformative~~ training opportunity. Invitation to a workshop in sales - refined I am thrilled to invite you to take part in an exclusive and prestigious sales training programme. This opportunity is reserved for a select group of individuals who have shown outstanding dedication, performance, and potential within our sales team. Your inclusion in this special group is a testament to your exceptional contributions and commitment to excellence within our organization. Your participation in this transformative training opportunity is highly anticipated. Thank you for considering this invitation, and I look forward to your positive response. ]]> 77 5B Vocab building 20240513 hw20240517 active prep_ol_qa edit_ol_qa pix/icons8-dictionary-100_white.png How can you communicate effectively without sounding too simple and quickly boring, or the opposite - only addressing the elite? Apologies for missing a meeting I am writing to extend my apologies for my absence at the recent weekly meeting. It appears that I failed to attend as scheduled, and for this oversight, I offer my sincerest regrets. Please accept my apologies for any inconvenience or disruption my absence may have caused to the proceedings of the meeting. I recognize the value of collective collaboration and communication within our team and acknowledge the importance of my active participation in these forums. Moving forward, I will take necessary measures to ensure that such oversights do not recur, and I will prioritize my commitments to team engagements with the utmost diligence. Once again, I apologize for any inconvenience caused and appreciate your understanding in this matter. Yours sincerely ]]> Apologies for missing a meeting - original I am writing to extend my apologies for my absence at the recent weekly meeting. It appears that I failed to attend as scheduled, and for this oversight, I offer my sincerest regrets. Please accept my apologies for any inconvenience or disruption my absence may have caused to the proceedings of the meeting. I recognize the value of collective collaboration and communication within our team and acknowledge the importance of my active participation in these forums. Moving forward, I will take necessary measures to ensure that such oversights do not recur, and I will prioritize my commitments to team engagements with the utmost diligence. Once again, I apologize for any inconvenience caused and appreciate your understanding in this matter. Yours sincerely Apologies for missing a meeting - refined I'm sorry I missed the recent meeting. It seems I forgot about it, and I feel really bad about it. I'm sorry if my absence caused any problems during the meeting. I know how important it is for all of us to work together and communicate. I'll make sure I don't miss any more meetings in the future, and I'll do my best to be more organized. Sorry again for missing the meeting, and thanks for understanding. Best regards, ]]> Post in social media about promotion With unparalleled elation and boundless gratitude, I stand before you today to share the most exhilarating news of my professional journey thus far! 🚀🌠 It is with profound joy that I announce my promotion to chief supervisor within the esteemed ranks of our company! 🎉💼✨ This elevation represents far more than a mere change in title; it embodies the culmination of relentless dedication, unwavering commitment, and unyielding passion in service of our shared mission and vision. 🌟💪 ]]> Post in social media about promotion - original With unparalleled elation and boundless gratitude, I stand before you today to share the most exhilarating news of my professional journey thus far! It is with profound joy that I announce my promotion to chief supervisor within the esteemed ranks of our company! This elevation represents far more than a mere change in title; it embodies the culmination of relentless dedication, unwavering commitment, and unyielding passion in service of our shared mission and vision. Post in social media about promotion - refined I am pleased to inform you of my recent promotion to chief supervisor within our company. This advancement signifies more than just a title change; it reflects my ongoing dedication and commitment to our company's mission and vision. ]]> 76 to unwind = to stop worrying or thinking about problems and start to relax to be dying for sth / to do sth = (informal) to want sth or want to do sth very much your thing = sth you enjoy or are good at to catch up with = to communicate with someone by talking in person or on the phone or by exchanging messages, and learn or discuss what has been happening in their life esteemed = highly respected 75 survive save our company ]]> 20240510 15:30-16:30 1.5 1666 active Why should corporate anthropology be a new business ritual? Refining long-form content with ChatGPT (2/2) Refining BLUF & Minto Pyramid answers with generative AI - 2 By the end of this session you will have studied Use words at level upper intermediate for the following: • Expedition the Amazonia • Conclusion https://docs.google.com/document/d/1HjFmxVoVxfJw0yaVI6wWal1F3uiscYcM6ZTkJJFY3p8/edit?usp=sharing

Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 3 Writing practice - mapping contents to buyers' journey 20240503 hw20240506 pix/icons8-hand-with-pen-100_white.png https://docs.google.com/document/d/1HjFmxVoVxfJw0yaVI6wWal1F3uiscYcM6ZTkJJFY3p8/edit?usp=sharing ]]> 74 2 Writing in plain English vs for style pix/icons8-hand-with-pen-100_white.png active wip prep_2columns_2qa edit_2columns_2qa deadline: 20240221--> ]]> Original I led teams in Russia, the Caucasus, Central Asia and the Balkans countries. I built teams, groomed them, restructured and sometimes made them redundant. Refined by AI Prompt: Make this more engaging I took the helm of teams across diverse landscapes, from the bustling streets of Russia to the picturesque valleys of the Caucasus, from the vibrant markets of Central Asia to the historic streets of the Balkans. Guiding these teams wasn't just about management; it was about nurturing growth, adapting to change, and sometimes, making tough decisions about their future. ]]> 〆factual mistake ≠ tourism suggested answer: I had the privilege of spearheading teams across various regions encompassing Russia, the Caucasus, Central Asia, and the Balkans. Within this capacity, I undertook the responsibility of assembling, nurturing, restructuring, and on occasion, implementing redundancies within these teams. Original Now I’ll be using such methods in decision making to help teams and companies become more effective at pitching. Refined by AI Prompt: Make this more advanced In the coming days, I'll be employing decision-making techniques to assist teams and companies in improving their effectiveness in pitching ideas. ]]> 73 3 Writing practice - mapping contents to buyers' journey Writing with AI 20240503 hw20240506 active prep_ol_qa edit_ol_qa pix/icons8-hand-with-pen-100_white.png How good are your copy-writing skills? https://docs.google.com/document/d/1HjFmxVoVxfJw0yaVI6wWal1F3uiscYcM6ZTkJJFY3p8/edit?usp=sharing ]]> Writing long-form contents guidelines ~ 3/5min brainstorming ~ 5min drafting a plan ~ 3min writing the introduction ~ 3min writing the conclusion ~ 5-8min finding examples to support the narrative ~ 8-10min finding visuals to support the narrative ~ 8-10min composition per part x 3-5 parts Guidelines for use of AI in writing ✓ give AI background information (e.g. copy-paste instructions from above) → prompt AI with a few questions → narrow down your questions → refine AI's suggested answer(s) (you may use suggestions) ✓ copy-paste or download into your googledoc → edit by hand (making use of your critical thinking skills) → add your own examples, anecdotes, localisation → copy-paste your google revised version into AI ✓ try having your text corrected and/or improved by AI (use built-in options: e.g. simplify, make more formal...) → prompt for improving style e.g. check language and make it more intelligible for level B2/C1 readers → refine AI's suggested answer(s) (you may use suggestions) → copy-paste or download into your googledoc for finalising ]]> 72 4 pix/icons8-dictionary-100_white.png Understanding registers thanks to AI support Use of various registers in writing and copy-writing 20240510 hw20240513 active wip xml_multi_dd_row Are you able to distinguish one register from another? How can this skill help you refine prompts for AI text generation? https://writesonic.com/chat ChatGPT (free but VPN needed) https://chatgpt.com/ → copy-paste AI refined text into DeepL Write for granular changes e.g. double-click on individual words to find synonyms DeepL Write https://www.deepl.com/en/write ]]> 17 6 left Redundancy announcement
I trust this correspondence finds you well. It is with a solemn sense of duty that I write to inform you of a significant organizational decision. Regrettably, due to the current economic situation, it has become necessary to implement workforce changes within our esteemed company.
Effective from next week, it is with deep regret that I announce your redundancy. This decision was reached after careful consideration of various factors impacting the organization's operational requirements and strategic objectives. Invitation for dinner
Hope you're doing well! I wanted to reach out and see if you're up for grabbing dinner together after the conference wraps up tomorrow. I figure it'll be a nice way to unwind and chat about everything we've learned throughout the day.
I heard about this great Italian place just a few blocks from the conference venue that I've been dying to try out. What do you think? If Italian isn't your thing, we can definitely explore other options too!
Let me know if you're interested, and if you have any dietary preferences or restrictions. Looking forward to catching up outside of the conference setting! Invitation to a workshop in sales
It is with great enthusiasm that I extend to you an invitation to participate in a unique and highly esteemed sales training programme.
Given the exceptional nature of this training opportunity, participation is limited to a select group of individuals who have demonstrated exceptional dedication, performance, and potential within our sales team. Your inclusion in this esteemed cohort is a testament to your exemplary contributions and commitment to excellence within our organization.
Thank you for your attention to this matter, and I eagerly anticipate your positive response and enthusiastic participation in this transformative training opportunity. Apologies for missing a meeting
I am writing to extend my apologies for my absence at the recent weekly meeting. It appears that I failed to attend as scheduled, and for this oversight, I offer my sincerest regrets.
Please accept my apologies for any inconvenience or disruption my absence may have caused to the proceedings of the meeting. I recognize the value of collective collaboration and communication within our team and acknowledge the importance of my active participation in these forums.
Moving forward, I will take necessary measures to ensure that such oversights do not recur, and I will prioritize my commitments to team engagements with the utmost diligence.
Once again, I apologize for any inconvenience caused and appreciate your understanding in this matter.
Yours sincerely Post in social media about promotion
With unparalleled elation and boundless gratitude, I stand before you today to share the most exhilarating news of my professional journey thus far! 🚀🌠
It is with profound joy that I announce my promotion to chief supervisor within the esteemed ranks of our company! 🎉💼✨
This elevation represents far more than a mere change in title; it embodies the culmination of relentless dedication, unwavering commitment, and unyielding passion in service of our shared mission and vision. 🌟💪 ]]> 1;2 3 4;5 6 7;8;9;10 the following excerpt Show more empathy
in the following excerpt Make less informal, more neutral, and use fewer phrasal verbs
in the following excerpt Make more engaging
the following excerpt Use language for upper intermediate readers
in the following excerpt Make more informal but remain polite
in the following excerpt Make less emphatic
the following excerpt Emphasise achievements
in the following excerpt Emphasise examples
in the following excerpt Use bullet points for a slide
with the following excerpt ]]> Redundancy announcement? Write a very formal letter saying your staff member has been made redundant Invitation for dinner Write an informal e-mail to invite a colleague for dinner after a day at the conference Invitation to a workshop in sales Write a very formal letter to invite staff members to attend a unique & very expensive training in sales Apologies for missing a meeting Write a cold, reserved, unfriendly letter of apology for forgetting to attend a weekly meeting with colleagues Post in social media about promotion Write an emphatic, unduly grand post to announce you have been promoted --> ]]> 71 to glean = to obtain information, knowledge etc., sometimes with difficulty and often from various different places 70 20240506 15:45-16:45 1.5 1666 active Refining long-form content with ChatGPT (1/2) How to Map Your Content to the Buyer's Journey Refining BLUF & Minto Pyramid answers with generative AI - 2 By the end of this session you will have studied Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 3 Writing practice - mapping contents to buyers' journey 20240503 hw20240506 pix/icons8-hand-with-pen-100_white.png https://docs.google.com/document/d/1HjFmxVoVxfJw0yaVI6wWal1F3uiscYcM6ZTkJJFY3p8/edit?usp=sharing ]]> 69 3 Writing practice - mapping contents to buyers' journey Writing with AI 20240503 hw20240506 active prep_ol_qa edit_ol_qa pix/icons8-hand-with-pen-100_white.png How good are your copy-writing skills? https://docs.google.com/document/d/1HjFmxVoVxfJw0yaVI6wWal1F3uiscYcM6ZTkJJFY3p8/edit?usp=sharing ]]> Writing long-form contents guidelines ~ 3/5min brainstorming ~ 5min drafting a plan ~ 3min writing the introduction ~ 3min writing the conclusion ~ 5-8min finding examples to support the narrative ~ 8-10min finding visuals to support the narrative ~ 8-10min composition per part x 3-5 parts Guidelines for use of AI in writing ✓ give AI background information (e.g. copy-paste instructions from above) → prompt AI with a few questions → narrow down your questions → refine AI's suggested answer(s) (you may use suggestions) ✓ copy-paste or download into your googledoc → edit by hand (making use of your critical thinking skills) → add your own examples, anecdotes, localisation → copy-paste your google revised version into AI ✓ try having your text corrected and/or improved by AI (use built-in options: e.g. simplify, make more formal...) → prompt for improving style e.g. check language and make it more intelligible for level B2/C1 readers → refine AI's suggested answer(s) (you may use suggestions) → copy-paste or download into your googledoc for finalising ]]> 68 to traverse = to move or travel through an area to immerse = to become completely involved in something to decipher /dɪˈsaɪfə/ = to succeed in finding the meaning of sth that is difficult to read or understand meticulously = taking great care to get every detail correct; working thoroughly and with precision perplexing = confusing, lacking clarity of meaning; causing confusion in the whirlwind of changes = situation where there have been a lot of changes in a short period of time cohesion = situation when the members of a group or society are united; state of sticking together, or (of people) being in close agreement and working well together 67 20240503 15:30-16:30 1.5 1666 active Long-Form Content Writing Best Practices for B2B Content Marketing Refining BLUF & Minto Pyramid answers with generative AI - 2 By the end of this session you will have studied Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 1 Long-Form Content Writing Best Practices for B2B Content Marketing 20240426 hw20240503 pix/icons8-collaboration-100_white.png https://www.foleon.com/blog/long-form-content-writing-best-practices → read the article → answer the questions]]> 66 1 Long-Form Content Writing Best Practices for B2B Content Marketing 20240426 hw20240503 active edit_ol_qa pix/icons8-collaboration-100_white.png Why would long-form contents be more effective than shorter ones? https://www.foleon.com/blog/long-form-content-writing-best-practices → read the article → answer the questions]]> How long is supposed to be a 'long-form' content? What are its advantages? ~ 1000 - 7500 words ✓ gives time and space to deep-dive into specific topics ✓ shows potential customers you are the right brand to choose ✓ features great SEO value SEO (search engine optimisation) = process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better What should story-telling in a long-form encompass to be effective? ✓ create a lasting connection ✓ cover a variety of ideas or concepts behind a specific topic ✓ demonstrate brand expertise → don't come across in an overly salesy manner Why is long-form content relevant to B2B marketing? ✓ builds trust and authority ✓ educates readers ✓ provides a single, credible, comprehensive and trustworthy source → less likely to seek information from the competition Why has long-form content got greater SEO value? ✓ gives opportunities for more backlinks → higher SERPS → more high-value traffic e.g. Backlinko’s 2020 SEO research articles over 3,000 words get an average of 77.2% more backlinks than shorter ones ✓ use variations of focus phrase in different, natural contexts → optimize content for both short and long-term keyword variants ✓ increases potential for repurposing content ✓ increases reach ✓ attracts both newbies and people with some knowledge of a subject → include an index at the beginning so readers can jump straight to the parts that interest them the most backlink = reference comparable to a citation. The quantity, quality, and relevance of backlinks for a web page are among the factors that search engines like Google evaluate in order to estimate how important the page is. PageRank calculates the score for each web page based on how all the web pages are connected among themselves, and is one of the variables that Google Search uses to determine how high a web page should go in search results. This weighting of backlinks is analogous to citation analysis of books, scholarly papers, and academic journals SERP (search engine results page) = webpage displayed by a search engine in response to a query by a user. The main component of a SERP is the listing of results that are returned by the search engine in response to a keyword query What stages of the sales funnel does long-term content address? ✓ awareness stage → show you understand their problem → help how to solve it e.g. how-to guides, blogs, eBooks ✓ consideration stage → demonstrate ability to solve the challenge ✓ decision-making → showing how to use & optimize solution in practice e.g. tutorial with multiple choice questions → boost trust e.g. include testimonials & use cases from happy customers funnel = device that is wide at the top and narrow at the bottom, used for pouring liquids or powders into a small opening; in marketing: e.g. discovery, interest, appraisal, confirmation What are the best practices when writing long-form contents? ✓ choose a relevant topic → must resonate with target audience → must match on-line format restrictions → conduct keyword research = see what your ideal customer is searching for → consult BuzzSumo → check how to get Google Snippets ✓ monitor competition → ensure topic is original → provide a unique perspective → cultivate brand voice ✓ paragraph thoughts → structure a plan e.g. frame sections around questions ✓ include research from reliable, verified sources e.g. stats, studies, quotes from industry figures, references to other (non-competitor) articles ✓ find a catchy title ✓ end on a high note e.g. CTA snippet = small piece of information or news CTA (Call to action) = marketing term for any text designed to prompt an immediate response or encourage an immediate sale 65 2 pix/icons8-dictionary-100_white.png Marketing content goals active wip xml_multi_dd_row How can you map the contents of your copy-writing to your buyers' journey? https://www.foleon.com/blog/how-to-map-your-content-to-the-buyers-journey → read the article → match the expressions with the definitions → describe a real-life or fictional story with each expression ]]> 14 6 left 1 2 3 4 5 6 64 3 Writing practice - mapping contents to buyers' journey Writing with AI 20240503 hw20240506 active prep_ol_qa edit_ol_qa pix/icons8-hand-with-pen-100_white.png How good are your copy-writing skills? https://docs.google.com/document/d/1HjFmxVoVxfJw0yaVI6wWal1F3uiscYcM6ZTkJJFY3p8/edit?usp=sharing ]]> Writing long-form contents guidelines ~ 3/5min brainstorming ~ 5min drafting a plan ~ 3min writing the introduction ~ 3min writing the conclusion ~ 5-8min finding examples to support the narrative ~ 8-10min finding visuals to support the narrative ~ 8-10min composition per part x 3-5 parts Guidelines for use of AI in writing ✓ give AI background information (e.g. copy-paste instructions from above) → prompt AI with a few questions → narrow down your questions → refine AI's suggested answer(s) (you may use suggestions) ✓ copy-paste or download into your googledoc → edit by hand (making use of your critical thinking skills) → add your own examples, anecdotes, localisation → copy-paste your google revised version into AI ✓ try having your text corrected and/or improved by AI (use built-in options: e.g. simplify, make more formal...) → prompt for improving style e.g. check language and make it more intelligible for level B2/C1 readers → refine AI's suggested answer(s) (you may use suggestions) → copy-paste or download into your googledoc for finalising ]]> 63 the bee's knees = (informal) an excellent person or thing worth its salt = someone or something deserves respect and is worth its cost or has value SEO (search engine optimisation) = process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better backlink = reference comparable to a citation. The quantity, quality, and relevance of backlinks for a web page are among the factors that search engines like Google evaluate in order to estimate how important the page is. PageRank calculates the score for each web page based on how all the web pages are connected among themselves, and is one of the variables that Google Search uses to determine how high a web page should go in search results. This weighting of backlinks is analogous to citation analysis of books, scholarly papers, and academic journals SERP (search engine results page) = webpage displayed by a search engine in response to a query by a user. The main component of a SERP is the listing of results that are returned by the search engine in response to a keyword query funnel = device that is wide at the top and narrow at the bottom, used for pouring liquids or powders into a small opening; in marketing: e.g. discovery, interest, appraisal, confirmation snippet = small piece of information or news CTA (Call to action) = marketing term for any text designed to prompt an immediate response or encourage an immediate sale 62 20240426 15:30-16:30 1.5 1666 active How to Keep AI Under Control - Max Tegmark By the end of this session you will have studied Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 1 How to Keep AI Under Control - Max Tegmark 20240422 hw20240426 pix/icons8-movie-100_white.png How to Keep AI Under Control | Max Tegmark | TED The current explosion of exciting commercial and open-source AI is likely to be followed, within a few years, by creepily superintelligent AI – which top researchers and experts fear could disempower or wipe out humanity. Scientist Max Tegmark describes an optimistic vision for how we can keep AI under control and ensure it's working for us, not the other way around. https://www.youtube.com/watch?v=xUNx_PxNHrY → watch the video → answer the questions]]> 61 1 How to Keep AI Under Control - Max Tegmark 20240422 hw20240426 active wip edit_ol_qa prep_ol_qa pix/icons8-movie-100_white.png Are you not worried AI may become too intelligent? Could we become slaves of machines? How to Keep AI Under Control | Max Tegmark | TED The current explosion of exciting commercial and open-source AI is likely to be followed, within a few years, by creepily superintelligent AI – which top researchers and experts fear could disempower or wipe out humanity. Scientist Max Tegmark describes an optimistic vision for how we can keep AI under control and ensure it's working for us, not the other way around. https://www.youtube.com/watch?v=xUNx_PxNHrY → watch the video → answer the questions]]> how_to_keep_ai_under_control_max_tegmark_ted_xUNx_PxNHrY.mp4 Why was Max Tegmark wrong 5 years ago when he warned about the dangers of AI? [01:20] ✓ governments have let AI companies develop without any meaningful regulation ✓ progress has been human faster than expected ✓ human intelligence will be far behind artificial intelligence perhaps in only a few years When will AGI (Artificial General Intelligence) be available? Why isn't AGI a long-term risk? What examples are given to show progress? [01:54-02:58] ✓ forecasts are plummeting from 20 years to 2-3 years [02:05] ✓ dancing robots [02:28] ✓ mid-journey prompt [02:39] ✓ deep-fake [02:58] to plummet = to fall suddenly and quickly from a high level or position What did Alan Turing predict? [03:59] Why was Alan Turing, and Sam Altman, Dario Amodei (...) and even Ursula von der Leyen are concerned? [05:20] The bad case is... lights out for all of us Sam Altman, co-founder of OPenAI ✓ chance that something goes... catastrophically wrong on the scale of human civilisation... might be... between 10 and 25% Dario Amodei ✓ Mitigating the risk of extinction from AI should be a global priority alongside other societal-scale risks such as pandemics and nuclear wars Ursula von der Leyen ]]> species /ˈspi:ʃi:z/ What is the problem? Why is the approach mistaken? [06:42] ✓ lack of a convincing plan for AI safety [06:11] ✓ excessive focus on evals & risky AI behaviour = train AI not to say bad things instead of not doing bad things → prove the presence of risk but not the absence of risk [06:42] How do Steve Omohundro and Max Tegmark plan to make AI safe? [06:50-11:04] ✓ AI can't violate laws of physics [07:23] e.g. guard rails → humans write a specification [08:03] ✓ don't need to understand how AI algos function [08:52] = easier to verify a proof than discover it → focus on proof checking code = impossible to run unsafe code ✓ use another AI to check the first one e.g. additions at primary school [10:10] ✓ use formal verification tool known as Dafny → prove that this program correctly adds up any numbers, not just the numbers that were in your training data = provably safe AI [11:04] guard rails = rails placed on the edge of a path, a cliff or a boat to protect people and prevent them falling over the edge Why shouldn't AI development be paused? [11:32] ✓ most sustainable development goals don't require super intelligence → don't pause AI → pause the reckless race to super intelligence ✓ stop obsessively training ever-larger models that we don't understand ✓ Hubris kills = illusory superiority → most people think they are better than they really are in most aspects of life → don't fly to the sun hubris = fact of sb being too proud; Hubris /ˈhjuːbrɪs/ - from Ancient Greek 'pride, insolence, outrage', describes a personality quality of extreme or excessive pride or dangerous overconfidence and complacency, often in combination with (or synonymous with) arrogance 60 2 Introducing Sora — OpenAI’s text-to-video model active wip prep_ol_qa edit_ol_qa pix/icons8-movie-100_white.png What projects would you create if you could illustrate with video what you were thinking of? Introducing Sora — OpenAI’s text-to-video model https://openai.com/sora Introducing Sora, our text-to-video model. Sora can create videos of up to 60 seconds featuring highly detailed scenes, complex camera motion, and multiple characters with vibrant emotions. We’ll be taking several important safety steps ahead of making Sora available in OpenAI’s products. We are working with red teamers — domain experts in areas like misinformation, hateful content, and bias — who are adversarially testing the model. All the clips in this video were generated directly by Sora without modification OpenAI - 17 Feb 2024 https://www.youtube.com/watch?v=HK6y8DAPN_0 Read the prompts & imagine the scene, then watch the video. → what could be the use-case of the following video extracts? → could you tell the difference between a real scene and an AI generated one? ✓ advertising a new product? ✓ documentary trailer ✓ product demo in a webinar ✓ film adaptation of a book? ✓ political campaign (...) ]]>

Chapters: 00:09 Dancing Kangaroo 00:22 Snow Dogs 00:43 River Birds 00:55 Petri Dish Pandas 01:08 Big Sur 01:21 Movie Trailer Astronaut 01:40 Coffee Pirates 01:57 Tokyo Snow 02:09 Cyberpunk Robot 02:30 Candle Monster 02:43 The Offroader 03:04 Paper Origami 03:27 Nosy Cat 03:38 Woolly Mammoths 03:51 Lagos 04:14 Television Gallery

04:37 Cloud Reader 04:59 Miniature Construction 05:11 Gold Rush Aerial 05:38 Fairytale Furball 05:49 Amalfi Coast Aerial 06:12 Tokyo Tourist 06:31 Blossoming Flower 06:42 Art Museum 07:05 Solemn Gentleman 07:28 Eye Close-up 07:47 Chinese New Year 07:58 Surfing Otter 08:17 Dalmatian in the Window 08:31 Tokyo Train 08:42 Zen Garden Gnome 08:53 Flock of Paper Planes 09:16 Lost Lone Wolf

]]> Prompt: Several giant woolly mammoths approach treading through a snowy meadow, their long woolly fur lightly blows in the wind as they walk, snow covered trees and dramatic snow capped mountains in the distance, mid afternoon light with wispy clouds and a sun high in the distance creates a warm glow, the low camera view is stunning capturing the large furry mammal with beautiful photography, depth of field. Prompt: A stylish woman walks down a Tokyo street filled with warm glowing neon and animated city signage. She wears a black leather jacket, a long red dress, and black boots, and carries a black purse. She wears sunglasses and red lipstick. She walks confidently and casually. The street is damp and reflective, creating a mirror effect of the colorful lights. Many pedestrians walk about. Prompt: A movie trailer featuring the adventures of the 30 year old space man wearing a red wool knitted motorcycle helmet, blue sky, salt desert, cinematic style, shot on 35mm film, vivid colors. Prompt: Drone view of waves crashing against the rugged cliffs along Big Sur’s garay point beach. The crashing blue waters create white-tipped waves, while the golden light of the setting sun illuminates the rocky shore. A small island with a lighthouse sits in the distance, and green shrubbery covers the cliff’s edge. The steep drop from the road down to the beach is a dramatic feat, with the cliff’s edges jutting out over the sea. This is a view that captures the raw beauty of the coast and the rugged landscape of the Pacific Coast Highway. Prompt: Animated scene features a close-up of a short fluffy monster kneeling beside a melting red candle. The art style is 3D and realistic, with a focus on lighting and texture. The mood of the painting is one of wonder and curiosity, as the monster gazes at the flame with wide eyes and open mouth. Its pose and expression convey a sense of innocence and playfulness, as if it is exploring the world around it for the first time. The use of warm colors and dramatic lighting further enhances the cozy atmosphere of the image. Prompt: A gorgeously rendered papercraft world of a coral reef, rife with colorful fish and sea creatures. Prompt: This close-up shot of a Victoria crowned pigeon showcases its striking blue plumage and red chest. Its crest is made of delicate, lacy feathers, while its eye is a striking red color. The bird’s head is tilted slightly to the side, giving the impression of it looking regal and majestic. The background is blurred, drawing attention to the bird’s striking appearance. Prompt: Photorealistic closeup video of two pirate ships battling each other as they sail inside a cup of coffee. Prompt: A young man at his 20s is sitting on a piece of cloud in the sky, reading a book. Prompt: Historical footage of California during the gold rush. Prompt: A close up view of a glass sphere that has a zen garden within it. There is a small dwarf in the sphere who is raking the zen garden and creating patterns in the sand. Prompt: Extreme close up of a 24 year old woman’s eye blinking, standing in Marrakech during magic hour, cinematic film shot in 70mm, depth of field, vivid colors, cinematic Prompt: A beautiful homemade video showing the people of Lagos, Nigeria in the year 2056. Shot with a mobile phone camera. Prompt: A petri dish with a bamboo forest growing within it that has tiny red pandas running around. Prompt: The camera rotates around a large stack of vintage televisions all showing different programs — 1950s sci-fi movies, horror movies, news, static, a 1970s sitcom, etc, set inside a large New York museum gallery. Prompt: 3D animation of a small, round, fluffy creature with big, expressive eyes explores a vibrant, enchanted forest. The creature, a whimsical blend of a rabbit and a squirrel, has soft blue fur and a bushy, striped tail. It hops along a sparkling stream, its eyes wide with wonder. The forest is alive with magical elements: flowers that glow and change colors, trees with leaves in shades of purple and silver, and small floating lights that resemble fireflies. The creature stops to interact playfully with a group of tiny, fairy-like beings dancing around a mushroom ring. The creature looks up in awe at a large, glowing tree that seems to be the heart of the forest.Prompt: 3D animation of a small, round, fluffy creature with big, expressive eyes explores a vibrant, enchanted forest. The creature, a whimsical blend of a rabbit and a squirrel, has soft blue fur and a bushy, striped tail. It hops along a sparkling stream, its eyes wide with wonder. The forest is alive with magical elements: flowers that glow and change colors, trees with leaves in shades of purple and silver, and small floating lights that resemble fireflies. The creature stops to interact playfully with a group of tiny, fairy-like beings dancing around a mushroom ring. The creature looks up in awe at a large, glowing tree that seems to be the heart of the forest. Prompt: The camera follows behind a white vintage SUV with a black roof rack as it speeds up a steep dirt road surrounded by pine trees on a steep mountain slope, dust kicks up from it’s tires, the sunlight shines on the SUV as it speeds along the dirt road, casting a warm glow over the scene. The dirt road curves gently into the distance, with no other cars or vehicles in sight. The trees on either side of the road are redwoods, with patches of greenery scattered throughout. The car is seen from the rear following the curve with ease, making it seem as if it is on a rugged drive through the rugged terrain. The dirt road itself is surrounded by steep hills and mountains, with a clear blue sky above with wispy clouds. Prompt: Reflections in the window of a train traveling through the Tokyo suburbs. Prompt: A drone camera circles around a beautiful historic church built on a rocky outcropping along the Amalfi Coast, the view showcases historic and magnificent architectural details and tiered pathways and patios, waves are seen crashing against the rocks below as the view overlooks the horizon of the coastal waters and hilly landscapes of the Amalfi Coast Italy, several distant people are seen walking and enjoying vistas on patios of the dramatic ocean views, the warm glow of the afternoon sun creates a magical and romantic feeling to the scene, the view is stunning captured with beautiful photography. Prompt: A large orange octopus is seen resting on the bottom of the ocean floor, blending in with the sandy and rocky terrain. Its tentacles are spread out around its body, and its eyes are closed. The octopus is unaware of a king crab that is crawling towards it from behind a rock, its claws raised and ready to attack. The crab is brown and spiny, with long legs and antennae. The scene is captured from a wide angle, showing the vastness and depth of the ocean. The water is clear and blue, with rays of sunlight filtering through. The shot is sharp and crisp, with a high dynamic range. The octopus and the crab are in focus, while the background is slightly blurred, creating a depth of field effect. Prompt: A flock of paper airplanes flutters through a dense jungle, weaving around trees as if they were migrating birds. Prompt: A cat waking up its sleeping owner demanding breakfast. The owner tries to ignore the cat, but the cat tries new tactics and finally the owner pulls out a secret stash of treats from under the pillow to hold the cat off a little longer. Prompt: Borneo wildlife on the Kinabatangan River Prompt: A Chinese Lunar New Year celebration video with Chinese Dragon. Prompt: Tour of an art gallery with many beautiful works of art in different styles. Prompt: Beautiful, snowy Tokyo city is bustling. The camera moves through the bustling city street, following several people enjoying the beautiful snowy weather and shopping at nearby stalls. Gorgeous sakura petals are flying through the wind along with snowflakes. Prompt: A stop motion animation of a flower growing out of the windowsill of a suburban house. Prompt: The story of a robot’s life in a cyberpunk setting. Prompt: An extreme close-up of an gray-haired man with a beard in his 60s, he is deep in thought pondering the history of the universe as he sits at a cafe in Paris, his eyes focus on people offscreen as they walk as he sits mostly motionless, he is dressed in a wool coat suit coat with a button-down shirt , he wears a brown beret and glasses and has a very professorial appearance, and the end he offers a subtle closed-mouth smile as if he found the answer to the mystery of life, the lighting is very cinematic with the golden light and the Parisian streets and city in the background, depth of field, cinematic 35mm film. Prompt: A beautiful silhouette animation shows a wolf howling at the moon, feeling lonely, until it finds its pack. Prompt: New York City submerged like Atlantis. Fish, whales, sea turtles and sharks swim through the streets of New York. Prompt: A litter of golden retriever puppies playing in the snow. Their heads pop out of the snow, covered in. Prompt: Five gray wolf pups frolicking and chasing each other around a remote gravel road, surrounded by grass. The pups run and leap, chasing each other, and nipping at each other, playing.Prompt: Five gray wolf pups frolicking and chasing each other around a remote gravel road, surrounded by grass. The pups run and leap, chasing each other, and nipping at each other, playing. Weakness: Animals or people can spontaneously appear, especially in scenes containing many entities. Prompt: Basketball through hoop then explodes.Prompt: Basketball through hoop then explodes. Weakness: An example of inaccurate physical modeling and unnatural object “morphing.” Prompt: Archeologists discover a generic plastic chair in the desert, excavating and dusting it with great care.Prompt: Archeologists discover a generic plastic chair in the desert, excavating and dusting it with great care. Weakness: In this example, Sora fails to model the chair as a rigid object, leading to inaccurate physical interactions. Prompt: A grandmother with neatly combed grey hair stands behind a colorful birthday cake with numerous candles at a wood dining room table, expression is one of pure joy and happiness, with a happy glow in her eye. She leans forward and blows out the candles with a gentle puff, the cake has pink frosting and sprinkles and the candles cease to flicker, the grandmother wears a light blue blouse adorned with floral patterns, several happy friends and family sitting at the table can be seen celebrating, out of focus. The scene is beautifully captured, cinematic, showing a 3/4 view of the grandmother and the dining room. Warm color tones and soft lighting enhance the mood..Prompt: A grandmother with neatly combed grey hair stands behind a colorful birthday cake with numerous candles at a wood dining room table, expression is one of pure joy and happiness, with a happy glow in her eye. She leans forward and blows out the candles with a gentle puff, the cake has pink frosting and sprinkles and the candles cease to flicker, the grandmother wears a light blue blouse adorned with floral patterns, several happy friends and family sitting at the table can be seen celebrating, out of focus. The scene is beautifully captured, cinematic, showing a 3/4 view of the grandmother and the dining room. Warm color tones and soft lighting enhance the mood.. Weakness: Simulating complex interactions between objects and multiple characters is often challenging for the model, sometimes resulting in humorous generations. Prompt: The camera directly faces colorful buildings in Burano Italy. An adorable dalmation looks through a window on a building on the ground floor. Many people are walking and cycling along the canal streets in front of the buildings. Prompt: An adorable happy otter confidently stands on a surfboard wearing a yellow lifejacket, riding along turquoise tropical waters near lush tropical islands, 3D digital render art style. Prompt: This close-up shot of a chameleon showcases its striking color changing capabilities. The background is blurred, drawing attention to the animal’s striking appearance. Prompt: A corgi vlogging itself in tropical Maui. Prompt: A white and orange tabby cat is seen happily darting through a dense garden, as if chasing something. Its eyes are wide and happy as it jogs forward, scanning the branches, flowers, and leaves as it walks. The path is narrow as it makes its way between all the plants. the scene is captured from a ground-level angle, following the cat closely, giving a low and intimate perspective. The image is cinematic with warm tones and a grainy texture. The scattered daylight between the leaves and plants above creates a warm contrast, accentuating the cat’s orange fur. The shot is clear and sharp, with a shallow depth of field. Prompt: Aerial view of Santorini during the blue hour, showcasing the stunning architecture of white Cycladic buildings with blue domes. The caldera views are breathtaking, and the lighting creates a beautiful, serene atmosphere. Prompt: Tiltshift of a construction site filled with workers, equipment, and heavy machinery. Prompt: A giant, towering cloud in the shape of a man looms over the earth. The cloud man shoots lighting bolts down to the earth. Prompt: A Samoyed and a Golden Retriever dog are playfully romping through a futuristic neon city at night. The neon lights emitted from the nearby buildings glistens off of their fur. Prompt: The Glenfinnan Viaduct is a historic railway bridge in Scotland, UK, that crosses over the west highland line between the towns of Mallaig and Fort William. It is a stunning sight as a steam train leaves the bridge, traveling over the arch-covered viaduct. The landscape is dotted with lush greenery and rocky mountains, creating a picturesque backdrop for the train journey. The sky is blue and the sun is shining, making for a beautiful day to explore this majestic spot. 59 1 Long-Form Content Writing Best Practices for B2B Content Marketing 20240426 hw20240503 active prep_ol_qa edit_ol_qa pix/icons8-collaboration-100_white.png Why would long-form contents be more effective than shorter ones? https://www.foleon.com/blog/long-form-content-writing-best-practices → read the article → answer the questions]]> How long is supposed to be a 'long-form' content? What are its advantages? ~ 1000 - 7500 words ✓ gives time and space to deep-dive into specific topics ✓ shows potential customers you are the right brand to choose ✓ features great SEO value SEO (search engine optimisation) = process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better What should story-telling in a long-form encompass to be effective? ✓ create a lasting connection ✓ cover a variety of ideas or concepts behind a specific topic ✓ demonstrate brand expertise → don't come across in an overly salesy manner Why is long-form content relevant to B2B marketing? ✓ builds trust and authority ✓ educates readers ✓ provides a single, credible, comprehensive and trustworthy source → less likely to seek information from the competition Why has long-form content got greater SEO value? ✓ gives opportunities for more backlinks → higher SERPS → more high-value traffic e.g. Backlinko’s 2020 SEO research articles over 3,000 words get an average of 77.2% more backlinks than shorter ones ✓ use variations of focus phrase in different, natural contexts → optimize content for both short and long-term keyword variants ✓ increases potential for repurposing content ✓ increases reach ✓ attracts both newbies and people with some knowledge of a subject → include an index at the beginning so readers can jump straight to the parts that interest them the most backlink = reference comparable to a citation. The quantity, quality, and relevance of backlinks for a web page are among the factors that search engines like Google evaluate in order to estimate how important the page is. PageRank calculates the score for each web page based on how all the web pages are connected among themselves, and is one of the variables that Google Search uses to determine how high a web page should go in search results. This weighting of backlinks is analogous to citation analysis of books, scholarly papers, and academic journals SERP (search engine results page) = webpage displayed by a search engine in response to a query by a user. The main component of a SERP is the listing of results that are returned by the search engine in response to a keyword query What stages of the sales funnel does long-term content address? ✓ awareness stage → show you understand their problem → help how to solve it e.g. how-to guides, blogs, eBooks ✓ consideration stage → demonstrate ability to solve the challenge ✓ decision-making → showing how to use & optimize solution in practice e.g. tutorial with multiple choice questions → boost trust e.g. include testimonials & use cases from happy customers funnel = device that is wide at the top and narrow at the bottom, used for pouring liquids or powders into a small opening; in marketing: e.g. discovery, interest, appraisal, confirmation What are the best practices when writing long-form contents? ✓ choose a relevant topic → must resonate with target audience → must match on-line format restrictions → conduct keyword research = see what your ideal customer is searching for → consult BuzzSumo → check how to get Google Snippets ✓ monitor competition → ensure topic is original → provide a unique perspective → cultivate brand voice ✓ paragraph thoughts → structure a plan e.g. frame sections around questions ✓ include research from reliable, verified sources e.g. stats, studies, quotes from industry figures, references to other (non-competitor) articles ✓ find a catchy title ✓ end on a high note e.g. CTA snippet = small piece of information or news CTA (Call to action) = marketing term for any text designed to prompt an immediate response or encourage an immediate sale 58 to plummet = to fall suddenly and quickly from a high level or position guard rails = rails placed on the edge of a path, a cliff or a boat to protect people and prevent them falling over the edge hubris = fact of sb being too proud; Hubris /ˈhjuːbrɪs/ - from Ancient Greek 'pride, insolence, outrage', describes a personality quality of extreme or excessive pride or dangerous overconfidence and complacency, often in combination with (or synonymous with) arrogance 57 20240422 15:45-16:45 1.5 1666 active Generative AI in a Nutshell - how to survive and thrive in the age of AI By the end of this session you will have studied Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 1 Generative AI in a Nutshell - how to survive and thrive in the age of AI 20240419 hw20240422 pix/icons8-movie-100_white.png Generative AI in a Nutshell - how to survive and thrive in the age of AI - Henrik Kniberg Basically a full day AI course crammed into 18 mins of drawing & talking. Target audience: Everyone. Covers questions like What is generative AI, how does it work, how do I use it, what are some of the risks & limitations. Also covers things like autonomous agents, the role of us humans, prompt engineering tips, AI-powered product development, origin of ChatGPT, different types of models, and some tips about mindset around this whole thing. https://www.youtube.com/watch?v=2IK3DFHRFfw → watch the video → answer the questions]]> 56 1 Generative AI in a Nutshell - how to survive and thrive in the age of AI 20240419 hw20240422 active wip edit_ol_qa prep_ol_qa pix/icons8-movie-100_white.png How can you actually work with AI on a daily basis? Generative AI in a Nutshell - how to survive and thrive in the age of AI - Henrik Kniberg Basically a full day AI course crammed into 18 mins of drawing & talking. Target audience: Everyone. Covers questions like What is generative AI, how does it work, how do I use it, what are some of the risks & limitations. Also covers things like autonomous agents, the role of us humans, prompt engineering tips, AI-powered product development, origin of ChatGPT, different types of models, and some tips about mindset around this whole thing. https://www.youtube.com/watch?v=2IK3DFHRFfw

→ watch the video → answer the questions]]> generative_ai_in_a_nutshell_how_to_survive_and_thrive_in_the_age_of_ai_2IK3DFHRFfw.mp4 ever since computers were invented they've really just been glorified calculators machines that execute the exact instructions given to them by the programmers but something incredible is happening now computers have started gaining the ability to learn and think and communicate just like we do they can do creative intellectual work that previously only humans could do we call this technology generative Ai and you may have encountered it already through products like GPT basically intelligence is now available as a service kind of like a giant brain floating in the sky that anyone can talk to it's not perfect but it is surprisingly capable and it is improving at an exponential rate this is a big deal it's going to affect just about every person and Company on the planet positively or negatively this video is here to help you understand what generative AI is all about in Practical terms beyond the hype the better you understand this technology as a person team or company the better equipped you will be to survive and thrive in the age of AI so here's a Einstein in your basement silly but useful mental model for this you have Einstein in your basement in fact everyone does and by Einstein I really mean the combination of every smart person who ever lived you can talk to Einstein whenever you want he has instant access to the sum of all human knowledge and will answer anything you want within seconds never running out of patience he can also take on any role you want a comedian poet doctor coach and will be an expert within that field he has some human-like limitations though he can make mistakes he can jump to conclusions he can misunderstand you but the biggest limitation is actually your imagination and your ability to communicate effectively with them this skill is known as prompt engineering and in the age of AI this is as essential as reading and writing most people vastly underestimate what this Einstein in your basement can do it's like going to the real Einstein and asking him to proof read a high school report or hiring a worldclass five-star chef and having him chop onion the more you interact with Einstein the more you will discover surprising and Powerful ways for him to help you or your company okay enough What is AI fluffy metaphors let's clarify some terms AI as you probably know stands for artificial intelligence AI is not new FS like machine learning and computer vision have been around for decades whenever you see a YouTube recommendation or a web search result or whenever you get a credit card transaction approved that's traditional AI in action generative AI is AI that generates new original content rather than just finding or classifying existing content that's the G in GPT for example large language models or llms are a type of generative AI that can communicate using normal human language chat GPT is a product by the company open AI it started as an llm essentially an advanced chatbot using a new architecture called the Transformer architecture which by the way is the T in GPT it is so fluent at human language that anyone can use it you don't need to be an AI expert or programmer and that's kind of what triggered the whole Revolution so how does it actually work How does it work well a large language model is an artificial neural network basically a bunch of numbers or or parameters connected to each other similar to how our brain is a bunch of neurons or brain cells connected to each other neural networks only deal with numbers you send in numbers and depending on how the parameters are set all the numbers come out but any kind of content such as text or images can be represented as numbers so let's say I write dogs are when I send that to a large language model that gets converted to numbers processed by the neural network and then the resulting numbers are converted back into text in this case the word animals dogs are animals so yeah this is basically a guest to next word machine the interesting part is if we take that output and combine it with the input and send it through the model again then it will continue adding new words that's what's going on behind the scenes when you type something in chat GPT in this case for example it generated a whole story and I can continue this indefinitely by adding more prompts a large language model may have billions or even trillions of of parameters that's why they're called large so how are all these numbers set Training well not through manual programming that would be impossible but through training just like babies learning to speak a baby isn't told how to speak she doesn't get an instruction manual instead she listens to people speaking around her and when she's heard enough she starts seeing the pattern she speaks a few words at first to the Delight of her parents and then later on full sentences similarly during a training period the language model is fed a mindboggling amount of text to learn from Mostly from internet sources it then plays guess the next word with all of this over and over again and the parameters are automatically tweaked until it starts getting really good at predicting the next word this is called back propagation which is a fancy term for oh I guessed wrong I better change something however to become truly useful a model also needs to undergo human training this is called reinforcement learning with human feedback and it involves thousands of hours of humans painstakingly testing and evaluating output from the model and giving feedback kind of like training a a dog with a clicker to reinforce good behavior that's why a model like GPT won't tell you how to rob a bank it knows very well how to rob a bank but through human training it has learned that it shouldn't help people commit crimes when training is done the model is mostly Frozen other than some fine tuning that can happen later that's what the P stands for in GPT pre-trained although in the future we will probably have models that can learn continuously rather than just uh during training and fine-tuning now although chat GPT kind Models of got the ball rolling GPT isn't the only model out there in fact new models are sprouting like mushrooms they vary a lot in terms of speed capability and cost some can be downloaded and run locally others are only online some are free or open source others are commercial products some are super easy to use While others require complicated technical setup some are specialized for certain use cases others are more General and can be used for almost anything and some are baked into products in the form of co-pilots or or chat windows it's it's the Wild West just keep in mind that you generally get what you pay for so with a free model you may just be getting a smart high school student in your basement rather than Einstein the difference between for example GPT 3.5 and GPT 4 is massive Different Models note that there are different types of generative AI models that generate different types of content textto text models like gpc4 take text as input and generate text as output the text can be natural language but it can also be structured information like code Json HTML I use this a lot myself to generate code when programming uh it saves an incredible amount of time and I also learn a lot from the code it generates text to image models will generate images describe what you want and an image gets generated for you you can even pick a style image to image models can do things like transforming or combining images and we have image to text models which describe the contents of a given image and speech to text models create voice transcriptions which is useful for things like uh meeting notes text Audio models they generate music or sounds from a prompt for example here is some sound generated from The Prompt people talking in a busy okay guys enough stop now thank you and there are even text to video models that generate videos from a prompt sooner or later we'll have infinite movie series that autog generate the next episode tailored to your tastes as you're watching kind of scary if you think about it one Trend now is multimodal AI products meaning they combine different models into one product so you can work with text images audio Etc without switching tools the chat GPT mobile app is a good example of this just for fun I took a photo of this room and I asked where I could hide stuff I kind of like that it mentioned the stove but warned that that it could get hot there when I have things to figure out such as the contents of this video I like to take walks using chat GPT as as a sounding board I start by saying always respond with the word okay unless I ask you for something that way it'll just listen and not interrupt after I finish dumping my thoughts I ask for feedback we have some discussion and then I ask it to summarize and text afterwards I really recommend trying this it's it's a really useful way to use tools like this turns out Einstein isn't stuck in the basement after all you can take him out for a walk initially language models were just word predictors statistical machines with limited practical use but as they became larger and were trained on more data they started gaining emergent capabilities expected capabilities that surprised even the developers of the technology they could roleplay write poetry write high quality code discuss company strategy provide legal and medical advice coach teach basically creative and intellectual things that only humans could do previously it turns out that when a model has seen enough text and images it starts to see patterns and understand higher level Concepts just like a baby learning to understand the world let's take a simple example I'll give gpc4 this little drawing that involves a string a pair of scissors an egg a pot and a fire what will happen if I use the scissors the model has most likely not been trained on this exact scenario yet it gave a pretty good answer which demonstrates a basic understanding of the nature of scissors eggs gravity and heat when GPT 4 was released I started using it as a coding assistant and I was blown away when prompted effectively it was a better programmer than anyone I've worked with same with article writing product design Workshop planning and just about anything I used it for for the main bottleneck was my prompt engineering skills so I decided to make a career shift and focus entirely on learning and teaching how to make this technology useful hence this video now let's take a step back and look at the implications for 300,000 years or so we homosapiens have been the most intelligent species on Earth depending of course on how you define intelligence but the thing is our intellectual capabilities aren't really improving that much our brains are about the same size same weight as they've been for thousands of years computers on the other hand have been around for only 80 years or so and now with generative AI they are suddenly capable of speaking human languages fluently and carrying out an increasing number of intellectual creative tasks that previously only humans could do so we are right here at the Crossing Point where AI is better at some things and humans are better at some things but ai's capabilities are improving at an exponential rate while ours aren't we don't know how long that exponential Improvement will continue or if it will level off at some point but we're definitely entering a new world order now this isn't the first Revolution we've experienced we tamed fire we learned how to do agriculture we invented the printing press steam power Telegraph these were all revolutionary changes but they took decades or centuries to become widespread in the AI Revolution new technology spreads worldwide almost instantly dealing with this rate of change is a huge challenge for both individuals and The AI Mindset companies I've noticed that people and companies tend to fall into different kind of mindset categories when it comes to AI on one side we have denial the belief that AI cannot do my job or we don't have time to look into this technology this is a dangerous place to be a common saying is AI might not take your job but people using AI will and this is true for both individuals and companies on the other side of the scale we have panic and despair the belief that AI is going to take my job no matter what AI is going to make my company go bankrupt neither of these mindsets are helpful so I propose a middle ground a balanced positive mindset AI is going to make me my team my company insanely productive personally with this mindset I feel like I've gained superpowers I can go from idea to result in so much shorter time I can focus more on what I want to achieve and less on the grunt workk of building things and I'm learning a lot faster too it's like having an awesome Mentor with me at all times this mindset not only feels good but it also equips you for the future makes you less likely to lose your job or your company and more likely to thrive in the age of AI despite all the Is human role needed uncertainty so one important question is is human role X needed in the age of AI for example are doctors needed developers lawyers CEOs uh whatever so this question becomes more and more relevant as the AI capabilities improve well some jobs will disappear for sure but for most roles I think we humans are still needed someone with domain knowledge still needs to decide what to ask the AI how to formulate The Prompt what context needs to be provided and how to evaluate the result AI models aren't perfect they can be absolutely brilliant sometimes but sometimes also terribly stupid they can sometimes hallucinate and provide bogus information in a very convincing way so when should you trust the AI response when should you double check or do the work yourself what about legal compliance data security what information can we send to an AI model and where is that data stored a human expert is needed to make these judgment calls and compensate for the weaknesses of the AI model so I recommend thinking of AI as your colleague a genius but also an oddball with some personal quirks that you need to learn to work with you need to recognize when your Genius colleague is drunk as a doctor my AI colleague can help diagnose rare diseases that I didn't even know existed as a lawyer my AI colleague could do legal research and review contracts allowing me to spend more time with my client or as a teacher my AI colleague could grade tests help generate course content provide individual support to students Etc and if you're not sure how it can help you just ask it I work as X how can you help me overall I find that the combination of human plus AI That's where the magic lies it's important to Models vs products distinguish between the models and the products that build on top of them as a user you don't normally interact with the model directly instead you interact with a product website or a mobile app which in turn talks to the model behind the scenes products provide a user interface and add capabilities and data that aren't part of the model itself for example the chat gbt product keeps track of your message history while the GPT 4 model itself doesn't have any message history history as a developer you can use these models to build your own AI powered products and features for example let's say you have an e-learning site you could add a chat bot to answer questions about the courses or as a recruitment company you might build AI powered tools to help evaluate candidates in both these cases your users interact with your product and then your product interacts with the model this is done via apis or application programming interfaces which allow your code to talk to the model so here's a simple example of using open AI API to talk to GP not a lot of code needed and here's another example of the automatic candidate evaluation thing I talked about it takes a job description and a bunch of CVS in a folder and evaluates each candidate automatically and incidentally the code itself is mostly AI written as a product developer you can use AI models kind of like an external brain to insert intelligence into your product very powerful in order Prompt engineering to use generative AI effectively you need to get good at prompt engineering or prompt design as I prefer to call it this skill is needed both as a user and as a product developer because in both cases you need to be able to craft effective prompts that produce useful results from an AI model here's an example let's say I want help planning a workshop this prompt is unlikely to give useful results because no matter how smart the AI is if it doesn't know the context of my workshop it can only give fague high level recommendations the second prompt is better now I provided some context this is normally done iteratively write a prompt look at the result add a follow-up prompt to provide more information or edit the original prompt and rinse and repeat until you get a good result in this third approach I ask it to interview me so instead of me providing a bunch of context up front I'm basically saying what do you need to know in order order to help me and then it will propose a workshop agenda after I often combine these two I provide a bit of context and then I tell it to ask me if it needs any more information these are just some examples of prompt engineering techniques so overall the better you get at prompt engineering the faster and better results you will get from AI there are plenty of courses books videos articles to help you learn this but the most important thing is is to practice and Learn by doing a nice side effect is that you will become better at communicating in general since prompt engineering is really all about Clarity and effective communication I think the next Frontier Autonomous agents for generative AI is autonomous agents with tools these are AI powerered software entities that run on their own rather than just sitting around waiting for you to prompt them all the time so you go down to Einstein in your basement and do what a good leader would do for a team you give him a high level Mission and the tools needed to accomplish it and then open the door and let him out to run his own show without micromanagement the tools could be things like access to the internet access to money ability to send and receive messages order pizza or whatever for this prompt engineering becomes even more important because your autonomous tool wielding agent can do a lot of good or a lot of harm depending on how well you craft that mission statement all right let's wrap it up here are the key things I hope you will remember from this video generative AI is a super useful tool that can help both you your team and your company in a big way the better you understand it the more likely it is to be an opportunity rather than a threat generative AI is more powerful than you think the biggest limitation is not the technology but your imagination like what can I do and your prompt engineering skills how do I do it prompt engineeringdesign is a crucial skill like all new skills just accept that you will kind of suck at it at first but you'll improve over time with deliberate practice so my best tip is experiment make this part of your day-to-day life and the Learning Happens automatically hope this video was helpful thanks for watching visual

〆be aware nobody may be held responsible → unlike paying a hefty sum for a consultant... 〆lack of experience in 'recruiting' the optimal large language model character = no CV or references available! ]]> What do GPT & LLMs acronyms stand for? [02:31] ✓ GPT = generative, pre-trained, transformer ✓ LLM = large language model (i.e. a neural network) [03:06] ✓ bot + transformer architecture → uses normal human language What 2 stages are necessary to build large language models? Could you one day take part in any of these stages as a domain expert working in collaboration with a data scientist? [04:08] ✓ training → listen (like a baby) = unsupervised, generative pre-training [04:32] → recognise patterns ✓ improvement → back-propagation [04:42] = identifies mistake & make changes → RLHF reinforcement learning with human feedback [04:47] = human training ✓ model is then frozen [05:16] = pre-trained How is ChatGPT designed not to commit crimes? Do you believe such measures are sufficient? [05:11] ✓ taught by humans = RLHF reinforcement learning with human feedback [04:47] How can you brainstorm & organise your thoughts with an AI model? Have you already tried to follow a similar back-and-forth approach? [07:50] ✓ dump thoughts by having a walk ✓ ask for AI feedback ✓ have a discussion ✓ ask to summarise ✓ export into text What is the main bottleneck in deploying AI? What could be the bottleneck at your workplace? Could vertical hierarchy discourage providing too much context in fear of confidentiality breach? [09:32] ✓ prompt engineering skills = providing enough & relevant context ✓ senior management may be reluctant to disclose information to improve large language models e.g. some companies have already shown concerns about sharing market surveys & product features → may be used by competition Why is the role of humans still relevant? What can you do in your job to make sure you are still relevant? [12:10] ✓ decide what to ask the AI ✓ decide how to formulate the prompt ✓ what context needs to be provided ✓ how to evaluate the result = beware of hallucinations → only domain knowledge experts can = compensate for weaknesses of AI models Which 2 ways to prompt AI are given? Have you ever used any of these approaches in prompting? [15:24] → task + context = iterate [15:33] prompt → response → follow-up prompt → response OR update prompt → response | update prompt → response → task + AI own questions = ask AI what more information it needs ✓ typical coaching questions What is the next frontier with AI? What so-called 'high-level missions' could you assign? [16:18] ✓ autonomous agents = no need to prompt continuously → assign a high level mission → give tools needed ≠ micromanagement → need to craft prompt engineering to implement high-level missions e.g. buying / selling shares when share prices reach given peaks & troughs What does the success of deploying AI depend on? What will your next step be? [17:13] ✓ imagination ✓ prompt engineering skills ≠ technology 55 1 pix/icons8-microscope-100_white.png AI tools to brainstorm & draft presentations, negotiations and reports active wip xml_multi_dd_row xml_multi_dd_row xml_multi_dd_row xml_multi_dd_row Which AI powered software do you know of to design sales pitches, presentations for a webinar, BATNA negotiations, SWOT analyses and essays? What are each best suited for? 31 16 left https://drawio-app.com/blog/increase-productivity-with-mind-maps-in-draw-io/
✓ team work
https://beta.character.ai/
✓ individual work (where AI like a sparring partner)
〆risk of little diverging ideas
→ prefer mind mapping for creativity https://chat.openai.com/
https://writesonic.com/chat
✓ phrase a well-defined prompt to ensure relevance of the output
〆anonymous, often stereotypical descriptions
〆risk of considering the first iteration as sufficient
→ try different large language models (LLMs) & datasets to generate insightful findings
→ refine the prompt several times until AI answers don't seem to improve https://www.google.com/docs/about/
https://en.wikipedia.org/wiki/Vim_(text_editor)
✓ use any word processor (or raw text editor) you are comfortable with
= start editing the text yourself
✓ (re)focus narrative onto target audience / readers
✓ improve localisation
e.g. address likely cross-cultural communication breakdown
✓ add personalised examples
e.g. team-level, company-wide, when liaising B2B
= use critical thinking skills ]]> 1 2 3 https://drawio-app.com/blog/increase-productivity-with-mind-maps-in-draw-io/
✓ team work
https://beta.character.ai/
✓ individual work (where AI like a sparring partner)
〆risk of little diverging ideas
→ prefer mind mapping for creativity 2 Drafting a sales pitch, presentation for a webinar, an essay... https://chat.openai.com/
https://writesonic.com/chat
✓ phrase a well-defined prompt to ensure relevance of the output
〆anonymous, often stereotypical descriptions
〆risk of considering the first iteration as sufficient
→ try different large language models (LLMs) & datasets to generate insightful findings
→ refine the prompt several times until AI answers don't seem to improve 3 Narrative development https://www.google.com/docs/about/
https://en.wikipedia.org/wiki/Vim_(text_editor)
✓ use any word processor (or raw text editor) you are comfortable with
= start editing the text yourself
✓ (re)focus narrative onto target audience / readers
✓ improve localisation
e.g. address likely cross-cultural communication breakdown
✓ add personalised examples
e.g. team-level, company-wide, when liaising B2B
= use critical thinking skills ]]> 54 2 pix/icons8-microscope-100_white.png AI tools to finalise designing presentations active wip xml_multi_dd_row xml_multi_dd_row xml_multi_dd_row xml_multi_dd_row What pieces of software and AIs best learn themselves to improving & finalising sales pitches, presentations for a webinar, BATNA negotiations, SWOT analyses and essays? visual

Модель Kandinsky 2.2 нарисовала: portrait of a 35 year old enthusiastic, assertive & convincing female sales representative giving a presentation to a wide audience with a video projector в стиле professional_studio https://rudalle.ru/kandinsky22 → match the stages with the pieces of software → agree / disagree with recommendations ]]> 22 8 left https://chat.openai.com/
https://writesonic.com/chat
https://dictionary.cambridge.org/dictionary/english/
✓ ask AI to improve your copywriting
→ focus on vocab, register
→ ask to re-write the conclusion with given keywords...
→ refine the prompt several times until AI answers don't seem to improve
→ finish editing the text yourself https://midjourney.co/
https://rudalle.ru/kandinsky22
https://www.craiyon.com/
https://this-person-does-not-exist.com/
✓ ask AI to render visuals to support the narrative
→ consider learning how to prompt AI for hi-def graphics https://pandoc.org/
✓ save your file preferably in raw text format
e.g. md, xml, csv...
→ separate contents from layout
wysiwym (what you see is what you mean) > wysiwyg (what you see is what you get)
✓ export your file into different formats for dissemination
e.g. pdf, pptx, xhtml... http://www.fon.hum.uva.nl/praat/
✓ make intonation more tangible with a spectrogram ]]> 1 2 3 4 https://drawio-app.com/blog/increase-productivity-with-mind-maps-in-draw-io/
✓ team work
https://beta.character.ai/
✓ individual work (where AI like a sparring partner)
〆risk of little diverging ideas
→ prefer mind mapping for creativity 2 Drafting a sales pitch, presentation for a webinar, an essay... https://chat.openai.com/
https://writesonic.com/chat
✓ phrase a well-defined prompt to ensure relevance of the output
〆anonymous, often stereotypical descriptions
〆risk of considering the first iteration as sufficient
→ try different large language models (LLMs) & datasets to generate insightful findings
→ refine the prompt several times until AI answers don't seem to improve 3 Narrative development https://www.google.com/docs/about/
https://en.wikipedia.org/wiki/Vim_(text_editor)
✓ use any word processor (or raw text editor) you are comfortable with
= start editing the text yourself
✓ (re)focus narrative onto target audience / readers
✓ improve localisation
e.g. address likely cross-cultural communication breakdown
✓ add personalised examples
e.g. team-level, company-wide, when liaising B2B
= use critical thinking skills 4 Proof reading https://chat.openai.com/
https://writesonic.com/chat
https://dictionary.cambridge.org/dictionary/english/
✓ ask AI to improve your copywriting
→ focus on vocab, register
→ ask to re-write the conclusion with given keywords...
→ refine the prompt several times until AI answers don't seem to improve
→ finish editing the text yourself 5 Imaging https://midjourney.co/
https://rudalle.ru/kandinsky22
https://www.craiyon.com/
https://this-person-does-not-exist.com/
✓ ask AI to render visuals to support the narrative
→ consider learning how to prompt AI for hi-def graphics 6 Finalising with a single source document https://pandoc.org/
✓ save your file preferably in raw text format
e.g. md, xml, csv...
→ separate contents from layout
wysiwym (what you see is what you mean) > wysiwyg (what you see is what you get)
✓ export your file into different formats for dissemination
e.g. pdf, pptx, xhtml... 7 Practising delivery http://www.fon.hum.uva.nl/praat/
✓ make intonation more tangible with a spectrogram ]]> 53 1 How to Keep AI Under Control - Max Tegmark 20240422 hw20240426 active wip prep_ol_qa edit_ol_qa pix/icons8-movie-100_white.png How to Keep AI Under Control | Max Tegmark | TED The current explosion of exciting commercial and open-source AI is likely to be followed, within a few years, by creepily superintelligent AI – which top researchers and experts fear could disempower or wipe out humanity. Scientist Max Tegmark describes an optimistic vision for how we can keep AI under control and ensure it's working for us, not the other way around. https://www.youtube.com/watch?v=xUNx_PxNHrY → watch the video → answer the questions]]> how_to_keep_ai_under_control_max_tegmark_ted_xUNx_PxNHrY.mp4 Why was Max Tegmark wrong 5 years ago when he warned about the dangers of AI? [01:20] ✓ governments have let AI companies develop without any meaningful regulation ✓ progress has been human faster than expected ✓ human intelligence will be far behind artificial intelligence perhaps in only a few years When will AGI (Artificial General Intelligence) be available? Why isn't AGI a long-term risk? What examples are given to show progress? [01:54-02:58] ✓ forecasts are plummeting from 20 years to 2-3 years [02:05] ✓ dancing robots [02:28] ✓ mid-journey prompt [02:39] ✓ deep-fake [02:58] to plummet = to fall suddenly and quickly from a high level or position What did Alan Turing predict? [03:59] Why are Alan Turing, Sam Altman, Dario Amodei (...) and even Ursula von der Leyen concerned? [05:20] The bad case is... lights out for all of us Sam Altman, co-founder of OPenAI ✓ chance that something goes... catastrophically wrong on the scale of human civilisation... might be... between 10 and 25% Dario Amodei ✓ Mitigating the risk of extinction from AI should be a global priority alongside other societal-scale risks such as pandemics and nuclear wars Ursula von der Leyen ]]> species /ˈspi:ʃi:z/ What is the problem? [06:42] ✓ lack of a convincing plan for AI safety [06:11] ✓ excessive focus on evals & risky AI behaviour = train AI not to say bad things instead of not doing bad things → prove the presence of risk but not the absence of risk [06:42] How do Steve Omohundro and Max Tegmark plan to make AI safe? [06:50-11:04] ✓ AI can't violate laws of physics [07:23] e.g. guard rails → humans write a specification [08:03] ✓ don't need to understand how AI algos function [08:52] = easier to verify a proof than discover it → focus on proof checking code = impossible to run unsafe code e.g. additions at primary school [10:10] ✓ use formal verification tool known as Dafny → prove that this program correctly adds up any numbers, not just the numbers that were in your training data = provably safe AI [11:04] Why shouldn't AI development be paused? [11:32] ✓ most sustainable development goals don't require super intelligence → don't pause AI → pause the reckless race to super intelligence ✓ stop obsessively training ever-larger models that we don't understand ✓ Hubris kills = illusory superiority → most people think they are better than they really are in most aspects of life → don't fly to the sun hubris = fact of sb being too proud; Hubris /ˈhjuːbrɪs/ - from Ancient Greek 'pride, insolence, outrage', describes a personality quality of extreme or excessive pride or dangerous overconfidence and complacency, often in combination with (or synonymous with) arrogance 52 to thrive = to become, and continue to be, successful, strong, healthy, etc GPT = generative, pre-trained, transformer LLM = large language model back-propagation = identifying mistake and making changes; In machine learning, backpropagation is a gradient estimation method used to train neural network models RLHF = reinforcement learning with human feedback to parse = to examine computer data and change it into a form that can be easily read or understood; to examine or think about something carefully in order to understand it 51 20240419 15:30-16:30 1.5 1666 active Writing with AI By the end of this session you will have studied Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 3 Writing with AI 20240405 hw20240422 pix/icons8-hand-with-pen-100_white.png 50 3 Writing with AI 20240405 hw20240422 active wip edit_ol_qa pix/icons8-hand-with-pen-100_white.png Can AI improve text for copy-writing? visual

Модель Kandinsky 3.0 нарисовала: map of Russia with railway and haulage transport routes for more cost-effective logistics в стиле professional_studio yyhttps://rudalle.ru/kandinsky30

Модель Kandinsky 3.0 нарисовала: futuristic map of Russia with railway and haulage transport routes for more cost-effective logistics, dramatic в стиле 3d_render https://rudalle.ru/kandinsky30

Модель Kandinsky 2.2 нарисовала: futuristic map of Russia with railway and haulage transport routes for more cost-effective logistics, dramatic в стиле 3d_render https://rudalle.ru/kandinsky30

]]> What kind of visuals do you need to support your presentations? Have you ever used on-line AI tools to generate some pictures? visual

Модель Kandinsky 2.2 нарисовала: data pie chart showing 3 shares: 60% cars 30% trains 10% planes https://rudalle.ru/kandinsky22 ]]> https://rudalle.ru/kandinsky22 https://rudalle.ru/kandinsky30 https://www.craiyon.com/ https://midjourney.co/ ]]> https://www.midjourney.com/showcase ]]> visual

Модель Kandinsky 2.2 нарисовала: portrait of a millennial who craves for the latest Iphone https://rudalle.ru/kandinsky22 → try generating portraits of your target consumers with different engines https://this-person-does-not-exist.com/ https://rudalle.ru/kandinsky22 ]]> ✓ endorsement by a so-called expert in a particular industry e.g. doctor in a surgical coat ✓ target audience e.g. happy family enjoying a picnic endorsement = statement made in an advertisement, usually by sb famous or important, saying that they use and like a particular product 48 1 pix/icons8-microscope-100_white.png AI tools to brainstorm & draft presentations, negotiations and reports active wip xml_multi_dd_row xml_multi_dd_row xml_multi_dd_row xml_multi_dd_row Which AI powered software do you know of to design sales pitches, presentations for a webinar, BATNA negotiations, SWOT analyses and essays? What are each best suited for? 31 16 left https://drawio-app.com/blog/increase-productivity-with-mind-maps-in-draw-io/
✓ team work
https://beta.character.ai/
✓ individual work (where AI like a sparring partner)
〆risk of little diverging ideas
→ prefer mind mapping for creativity https://chat.openai.com/
https://writesonic.com/chat
✓ phrase a well-defined prompt to ensure relevance of the output
〆anonymous, often stereotypical descriptions
〆risk of considering the first iteration as sufficient
→ try different large language models (LLMs) & datasets to generate insightful findings
→ refine the prompt several times until AI answers don't seem to improve https://www.google.com/docs/about/
https://en.wikipedia.org/wiki/Vim_(text_editor)
✓ use any word processor (or raw text editor) you are comfortable with
= start editing the text yourself
✓ (re)focus narrative onto target audience / readers
✓ improve localisation
e.g. address likely cross-cultural communication breakdown
✓ add personalised examples
e.g. team-level, company-wide, when liaising B2B
= use critical thinking skills ]]> 1 2 3 https://drawio-app.com/blog/increase-productivity-with-mind-maps-in-draw-io/
✓ team work
https://beta.character.ai/
✓ individual work (where AI like a sparring partner)
〆risk of little diverging ideas
→ prefer mind mapping for creativity 2 Drafting a sales pitch, presentation for a webinar, an essay... https://chat.openai.com/
https://writesonic.com/chat
✓ phrase a well-defined prompt to ensure relevance of the output
〆anonymous, often stereotypical descriptions
〆risk of considering the first iteration as sufficient
→ try different large language models (LLMs) & datasets to generate insightful findings
→ refine the prompt several times until AI answers don't seem to improve 3 Narrative development https://www.google.com/docs/about/
https://en.wikipedia.org/wiki/Vim_(text_editor)
✓ use any word processor (or raw text editor) you are comfortable with
= start editing the text yourself
✓ (re)focus narrative onto target audience / readers
✓ improve localisation
e.g. address likely cross-cultural communication breakdown
✓ add personalised examples
e.g. team-level, company-wide, when liaising B2B
= use critical thinking skills ]]> 47 2 pix/icons8-microscope-100_white.png AI tools to finalise designing presentations active wip xml_multi_dd_row xml_multi_dd_row xml_multi_dd_row xml_multi_dd_row What pieces of software and AIs best learn themselves to improving & finalising sales pitches, presentations for a webinar, BATNA negotiations, SWOT analyses and essays? visual

〆be aware nobody may be held responsible → unlike paying a hefty sum for a consultant... 〆lack of experience in 'recruiting' the optimal large language model character = no CV or references available! ]]> What do GPT & LLMs acronyms stand for? [02:31] ✓ GPT = generative, pre-trained, transformer ✓ LLM = large language model (i.e. a neural network) [03:06] ✓ bot + transformer architecture → uses normal human language What 2 stages are necessary to build large language models? Could you one day take part in any of these stages as a domain expert working in collaboration with a data scientist? [04:08] ✓ training → listen (like a baby) = unsupervised, generative pre-training [04:32] → recognise patterns ✓ improvement → back-propagation [04:42] = identifies mistake & make changes → RLHF reinforcement learning with human feedback [04:47] = human training ✓ model is then frozen [05:16] = pre-trained How is ChatGPT designed not to commit crimes? Do you believe such measures are sufficient? [05:11] ✓ taught by humans = RLHF reinforcement learning with human feedback [04:47] How can you brainstorm & organise your thoughts with an AI model? Have you already tried to follow a similar back-and-forth approach? [07:50] ✓ dump thoughts by having a walk ✓ ask for AI feedback ✓ have a discussion ✓ ask to summarise ✓ export into text What is the main bottleneck in deploying AI? What could be the bottleneck at your workplace? Could vertical hierarchy discourage providing too much context in fear of confidentiality breach? [09:32] ✓ prompt engineering skills = providing enough & relevant context ✓ senior management may be reluctant to disclose information to improve large language models e.g. some companies have already shown concerns about sharing market surveys & product features → may be used by competition Why is the role of humans still relevant? What can you do in your job to make sure you are still relevant? [12:10] ✓ decide what to ask the AI ✓ decide how to formulate the prompt ✓ what context needs to be provided ✓ how to evaluate the result = beware of hallucinations → only domain knowledge experts can = compensate for weaknesses of AI models Which 2 ways to prompt AI are given? Have you ever used any of these approaches in prompting? [15:24] → task + context = iterate [15:33] prompt → response → follow-up prompt → response OR update prompt → response | update prompt → response → task + AI own questions = ask AI what more information it needs ✓ typical coaching questions What is the next frontier with AI? What so-called 'high-level missions' could you assign? [16:18] ✓ autonomous agents = no need to prompt continuously → assign a high level mission → give tools needed ≠ micromanagement → need to craft prompt engineering to implement high-level missions e.g. buying / selling shares when share prices reach given peaks & troughs What does the success of deploying AI depend on? What will your next step be? [17:13] ✓ imagination ✓ prompt engineering skills ≠ technology 45 divergence = difference between conflicting facts or claims or opinions left brain type = logical, analytical, orderly. The theory suggests that people who are left-brain dominant do well in careers that involve linear thinking, math, and verbal information. This includes careers such as accountant, scientist, or computer programmer right brain type = creative, emotional, intuitive. More likely imaginative and innovative thinkers, often drawn to fields where they can express themselves freely and help others funnel = device that is wide at the top and narrow at the bottom, used for pouring liquids or powders into a small opening; in marketing: e.g. discovery, interest, appraisal, confirmation to stifle /'staifəl/ = to prevent sth from happening; to prevent a feeling from being expressed to keep juices flowing = to become inspired to greater creativity, productivity, or energy, or to cause such a feeling in someone algocracy = situation in which algorithm-based systems structure and constrain the opportunities for human participation in, and comprehension of, public decision- making human-zero mindset = situation when costly, old-fashioned humans are taken out of the loop and management rely only upon AI to take decisions to craft = to make sth using special skills, especially with your hands data scientist = professional who creates programming code and combines it with statistical knowledge to create insights from data domain expert | subject-matter expert (SME) = person who has accumulated great knowledge in a particular field or topic and this level of knowledge is demonstrated by the person's degree, licensure, and/or through years of professional experience with the subject to weave = to put facts, events, details, etc. together to make a story or a closely connected whole derrick = tall structure over an oil well for holding a drill (which makes the hole in the ground for getting the oil out) to co-evolve = when two or more species reciprocally affect each other's evolution through the process of natural selection. The term sometimes is used for two traits in the same species affecting each other's evolution 44 20240405 15:30-16:30 1.5 1666 active Sales pitch generation by AI using R.Cialdini's principles of persuasion By the end of this session you will have studied Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 2 Sales pitch generation by AI using R.Cialdini's principles of persuasion 20240401 hw20240405 active wip edit_ol_qa pix/icons8-reading-100_white.png Is AI good enough to produce contents that satisfy professional and cross-cultural communication needs? Are contents generated by AI really any worse than human-made samples? https://writesonic.com/chat) ]]> 43 1 Brainstorming with AI for a sales pitch or presentation active wip edit_ol_qa pix/icons8-collaboration-100_white.png Are contents generated by AI really any worse than human-made samples? Can you improve your persuasive speech using AI? visual

Модель Kandinsky 2.2 нарисовала: surrealism, hi definition, futuristic, brain connected by cables to the internet в стиле 3d_render https://rudalle.ru/kandinsky22 → answer the questions ]]> https://writesonic.com/chat (login required, e.g. via a google account) https://chat.openai.com/ (vpn, mobile phone number abroad required - or see workaround below) https://rudalle.ru/kandinsky22 (workaround) How to set up ChatGPT (from Russia) → read the instructions (5min) → install a VPN → complete the different stages from the instructions (10min) https://nibbl.ru/featured/chatgpt-kak-zaregistrirovatsya-iz-rossii.html ]]> Have you ever tried using AI to improve your sales pitches, presentations or webinars? How could AI add value? ✓ brainstorm ideas ✓ synthesise big data for a survey ✓ generate contents ✓ provide feedback on human-generated contents ✓ play the role of a sparring partner sparring partner = person that you regularly have friendly arguments or discussions with https://beta.character.ai/]]> Sample answer 1 - Sales simulator Would you like to travel by train rather than by car? For shorter travels yes And for longer travels? Car But isn't it more tiring to drive long distances? Yes but for longer journeys driving can be better as you have more storage, a more comfortable seat, cheaper and quicker. While a train has no stress of driving but you still need to walk from the train station the car could also hold more and be more comfortable. If the journey is not too long then train is better I really disagree. And what about the ecological impact? While the train is slightly environmentally better the fuel efficiency of modern cars makes it almost negligible. There is also a higher chance that the train may be delayed or cancelled. As well as the fact that you have to travel to and from the station as well as book the tickets whereas the car is just a start up and travel meaning it will probably be quicker. Sample answer 2 - Sales expert Would you like to travel by train rather than by car? Yes, I would prefer to travel by train rather than by car. Trains are a more ecological form of transportation, and I prefer not to contribute to global warming. Additionally, trains offer increased amenities and comfort that make traveling more pleasant. ]]> https://writesonic.com/chat (login required, e.g. via a google account) https://chat.openai.com/ (vpn, mobile phone number abroad required - or see workaround below) ]]> ✓ Write a short presentation about the advantages and disadvantages of travelling by train Advantages and Disadvantages of Travelling by Train Traveling by train offers a unique experience with its own set of advantages and disadvantages. Let's explore both sides of the coin: Advantages 1. Comfort and Relaxation Trains provide spacious seating, generous legroom, and the freedom to move around during the journey, offering a more relaxed and comfortable travel experience compared to other modes of transportation. 2. Scenic Views Train travel offers breathtaking views of diverse landscapes, allowing passengers to immerse themselves in the beauty of the journey, from rolling countryside to coastal vistas. 3. Environmentally Friendly Trains are a greener mode of transportation, emitting fewer greenhouse gases per passenger mile compared to cars and airplanes, making them a more sustainable travel option. 4. Convenient Connections Train stations are often conveniently located in city centers, providing easy access to urban areas without the hassle of lengthy airport transfers, reducing overall travel time and stress. 5. Onboard Amenities Many trains offer amenities such as Wi-Fi, dining cars, and comfortable lounges, providing passengers with the convenience of staying connected and enjoying a variety of services during the journey. Disadvantages 1. Limited Routes Train networks may have limited coverage compared to road or air transportation, which can restrict travel options, especially in remote or less accessible areas. 2. Time-Consuming Train travel may take longer than flying, especially for long distances, which can be a drawback for those seeking the quickest mode of transportation. 3. Schedule Dependence Trains operate on fixed schedules, and delays can occur due to various reasons, potentially impacting travel plans and requiring passengers to adhere to specific departure times. 4. Limited Flexibility Unlike driving, train travel offers limited flexibility to make impromptu stops or detours, as journeys are predetermined by the train schedule and route. 5. Cost While train travel can be cost-effective for certain routes, tickets for high-speed or long-distance trains may be relatively expensive compared to other modes of transportation, impacting travel budgets. In conclusion, while train travel offers numerous benefits such as comfort, scenic views, and environmental sustainability, it also presents limitations in terms of route coverage, travel time, and flexibility. Understanding these pros and cons can help travelers make informed decisions based on their specific needs and preferences. src: AI generated answer by Chatsonic https://writesonic.com/chat ]]> 42 2 Sales pitch generation by AI using R.Cialdini's principles of persuasion 20240401 hw20240405 active wip edit_ol_qa pix/icons8-reading-100_white.png Is AI good enough to produce contents that satisfy professional and cross-cultural communication needs? Are contents generated by AI really any worse than human-made samples? https://writesonic.com/chat) ]]>

attempt #1 - Write a short sales pitch to encourage people to travel by train Discover the Joy of Train Travel Are you ready to embark on a journey that offers comfort, convenience, and breathtaking views? Look no further than train travel! Here's why you should consider hopping on board for your next adventure: 1. Relaxation and Comfort Sit back, unwind, and enjoy the spacious seating, ample legroom, and the freedom to move around at your leisure. Avoid the stress of driving or navigating traffic, and let the rhythmic motion of the train lull you into a state of tranquility. 2. Scenic Views Immerse yourself in the picturesque landscapes that only train travel can provide. From rolling hills to majestic coastlines, the ever-changing scenery will leave you in awe. 3. Eco-Friendly Option Reduce your carbon footprint by choosing train travel over other modes of transportation. Contribute to a sustainable future while exploring new destinations. 4. Convenient and Time-Efficient Say goodbye to long security lines and airport waits. With city-center to city-center connections, train travel offers a seamless and efficient alternative. 5. Stress-Free Travel Enjoy the freedom to move around, access onboard amenities, and stay connected with onboard Wi-Fi, making the journey as enjoyable as the destination. Don't miss out on the magic of train travel. Book your ticket today and let the adventure begin!

attempt #2 - Write a short sales pitch to encourage people to travel by train (use the 5 principles of persuasion by Robert Cialdini) Sales Pitch: Experience the Delight of Train Travel Are you looking for a delightful and convenient way to travel? Look no further than train travel! Here's how you can be persuaded to choose train travel using the 5 principles of persuasion by Robert Cialdini: 1. Reciprocity: When you choose train travel, you're not just buying a ticket; you're investing in an experience. The train journey offers you scenic views, comfortable seating, and onboard amenities, making it a unique and memorable way to travel. 2. Social Proof: Join the millions of satisfied travelers who prefer train travel for its comfort, convenience, and eco-friendliness. Many travelers rave about the stress-free experience, spacious cabins, and the ability to relax, work, or socialize while on board. 3. Authority: Train travel is endorsed by transportation experts, environmentalists, and urban planners as a sustainable and efficient mode of transportation. It's a reliable way to reach your destination while reducing your carbon footprint. 4. Consistency: By choosing train travel, you're aligning with your values of sustainability and comfort. Train travel allows you to consistently make environmentally conscious choices without sacrificing convenience or comfort. 5. Liking: Train travel offers a likable and enjoyable experience for all passengers. Whether you're a solo traveler, a family, or a group of friends, the train provides a communal atmosphere, comfortable seating, and the freedom to move around during the journey. So why wait? Choose train travel for your next journey and experience the pleasure of a stress-free, comfortable, and eco-friendly way to reach your destination.

(optional) How to set up ChatGPT (from Russia) → read the instructions (5min) → install a VPN → complete the different stages from the instructions (10min) https://nibbl.ru/featured/chatgpt-kak-zaregistrirovatsya-iz-rossii.html → prompt AI https://chat.openai.com/ → answer the questions ]]> Copywriters help to create billboards, brochures, catalogues, jingle lyrics, magazine and newspaper advertisements, sales letters and other direct mail, scripts for television or radio commercials, taglines, white papers, website and social media posts, and other marketing communications. All this aligned with the target audience's expectations while keeping the content and copy fresh, relevant, and effective src: Wikipedia ]]> How long will you need to write a short presentation? Have you got enough vocabulary to communicate succinctly & convincingly your ideas? What minimum level of English is usually required? → completing a short presentation ~ 3/5min brainstorming ~ 5min drafting a plan ~ 3min writing the introduction ~ 3min writing the conclusion ~ 5-8min finding examples to support the narrative ~ 8-10min finding visuals to support the narrative ~ 5min per part x 3-5 parts total ~ 30-40min (60min+ if lacking visuals or vocab) → vocab needs 〆internet research for key expressions (5-20min...) → language levels ✓ A2/B1 - writing an e-mail ✓ B1+ - writing a report ✓ B2 - writing a proposal ✓ C1 - writing an essay copy-writing → B2+ copywriting = act or occupation of writing text for the purpose of advertising or other forms of marketing. Copywriting is aimed at selling products or services https://writesonic.com/chat https://twee.com/ (registration required, mostly AI for teachers) ]]> Explain the mistakes in the following excerpt -- orig -- 'In my opinion, people need to learn to accept other people. People of a different race, nationality, religion, and so on. In general, humanity has made progress in this after the Second World War, recognizing the genocide of other nations. But even in the last 80 years after the end of the global conflict, this problem still exists.' -- suggested answer -- The excerpt contains several mistakes: Lack of Emphasis: The language lacks emphasis and conviction, making the statement less impactful. Repetition: The repetition of "people" and "other people" in the same sentence can be improved for better readability. Lack of Specificity: The phrase "and so on" lacks specificity and can be replaced with a more comprehensive list. Awkward Phrasing: The sentence "In general, humanity has made progress in this after the Second World War" is awkward and lacks clarity. Lack of Specificity: The phrase "recognizing the genocide of other nations" lacks specificity and can be improved for better clarity. Lack of Clarity: The phrase "this problem still exists" lacks clarity and can be more specific about the issue being referred to. Here's a revised and improved version: "In my perspective, it's crucial for individuals to embrace those of diverse races, nationalities, religions, and more. While humanity has made progress in acknowledging the genocides that occurred after the Second World War, the challenge of acceptance persists even 80 years after the global conflict. It's essential to strive for a world where every individual is valued for who they are, fostering a truly inclusive and compassionate global community." ]]> knowledgeable = well-informed; intelligent https://writesonic.com/chat https://twee.com/ (registration required, mostly AI for teachers) ]]> ✓ Correct mistakes and improve the language in the following excerpt -- orig -- 'In my opinion, people need to learn to accept other people. People of a different race, nationality, religion, and so on. In general, humanity has made progress in this after the Second World War, recognizing the genocide of other nations. But even in the last 80 years after the end of the global conflict, this problem still exists.' -- suggested answer -- In my opinion, it is essential for people to learn to accept others, regardless of their race, nationality, religion, and so forth. Overall, humanity has made progress in this regard since the Second World War, acknowledging the genocides that have occurred. However, even in the 80 years following the end of the global conflict, this issue continues to persist. ]]> to alienate = to make sb feel that they do not belong in a particular group https://writesonic.com/chat https://twee.com/ (registration required, mostly AI for teachers) ]]> Improve the language in the following excerpt to make it more engaging: -- orig -- In my opinion, it is essential for people to learn to accept others, regardless of their race, nationality, religion, and so forth. Overall, humanity has made progress in this regard since the Second World War, acknowledging the genocides that have occurred. However, even in the 80 years following the end of the global conflict, this issue continues to persist. -- suggested answer -- I strongly believe that embracing diversity, irrespective of race, nationality, religion, and more, is crucial. While humanity has made strides in this area since the Second World War, acknowledging the atrocities of past genocides, the challenge of acceptance still lingers even 80 years after the war's end. It's time for us to cultivate a world where every individual is embraced for who they are, fostering a truly inclusive and compassionate global community. What next? Refine the language further. In my view, it's imperative for people to embrace others, regardless of their race, nationality, or religion. Despite acknowledging the genocides following the Second World War, the challenge of acceptance persists even 80 years after the conflict. It's time to strive for a world where every individual is valued for who they are, fostering a truly inclusive and compassionate global community. ]]> to refine = to improve sth by making small changes to it 40 algocracy = situation in which algorithm-based systems structure and constrain the opportunities for human participation in, and comprehension of, public decision- making divergence = difference between conflicting facts or claims or opinions left brain type = logical, analytical, orderly. The theory suggests that people who are left-brain dominant do well in careers that involve linear thinking, math, and verbal information. This includes careers such as accountant, scientist, or computer programmer right brain type = creative, emotional, intuitive. More likely imaginative and innovative thinkers, often drawn to fields where they can express themselves freely and help others funnel = device that is wide at the top and narrow at the bottom, used for pouring liquids or powders into a small opening; in marketing: e.g. discovery, interest, appraisal, confirmation to stifle /'staifəl/ = to prevent sth from happening; to prevent a feeling from being expressed to keep juices flowing = to become inspired to greater creativity, productivity, or energy, or to cause such a feeling in someone to craft = to make sth using special skills, especially with your hands derrick = tall structure over an oil well for holding a drill (which makes the hole in the ground for getting the oil out) to co-evolve = when two or more species reciprocally affect each other's evolution through the process of natural selection. The term sometimes is used for two traits in the same species affecting each other's evolution 39 20240401 18:15-19:15 1.5 1666 active How humans and AI can work together to create better businesses By the end of this session you will have studied Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 1 How humans and AI can work together to create better businesses 20240325 hw20240329 pix/icons8-movie-100_white.png How humans and AI can work together to create better businesses Sylvain Duranton - TED@BCG Mumbai September 2019 Here's a paradox: as companies try to streamline their businesses by using artificial intelligence to make critical decisions, they may inadvertently make themselves less efficient. Business technologist Sylvain Duranton advocates for a "Human plus AI" approach -- using AI systems alongside humans, not instead of them -- and shares the specific formula companies can adopt to successfully employ AI while keeping humans in the loop https://www.ted.com/talks/sylvain_duranton_how_humans_and_ai_can_work_together_to_create_better_businesses?language=en → watch the video → answer the questions]]> 38 1 How humans and AI can work together to create better businesses 20240325 hw20240329 active wip edit_ol_qa prep_ol_qa pix/icons8-movie-100_white.png Have you ever experienced high-tech bureaucracy? What could this look like? How humans and AI can work together to create better businesses Sylvain Duranton - TED@BCG Mumbai September 2019 Here's a paradox: as companies try to streamline their businesses by using artificial intelligence to make critical decisions, they may inadvertently make themselves less efficient. Business technologist Sylvain Duranton advocates for a "Human plus AI" approach -- using AI systems alongside humans, not instead of them -- and shares the specific formula companies can adopt to successfully employ AI while keeping humans in the loop https://www.ted.com/talks/sylvain_duranton_how_humans_and_ai_can_work_together_to_create_better_businesses?language=en → watch the video → answer the questions]]> how_humans_and_AI_can_work_together_to_create_better_businesses_53024.mp4 what is algocracy? [01:03] ✓ situation when AI takes more and more critical decisions according to rules outside of any human control ✓ bureaucracy favours rules and procedures over human judgement ✓ AI decides solely based on rules (mostly inferred from past data) What is the human-zero mindset? Why is it so tempting? [01:46] ✓ situation when many corporate executives behave like bureaucrats from the past → take costly, old-fashioned humans out of the loop → rely only upon AI to take decisions ✓ "Human plus AI" route is long, costly & difficult → business teams, tech teams, data-science teams have to iterate for months to craft exactly how humans and AI can best work together to craft = to make sth using special skills, especially with your hands What examples of silly AI behaviour are given? [02:41] visual

src: AI generated answer by Chatsonic https://writesonic.com/chat ]]> to kick-start = to do sth to help a process or project start more quickly Write a short sales pitch to encourage people to travel by train What mistakes can you find in this first answer by AI? How can you improve the generated text? ]]> Can you rephrase the prompt to avoid the above mistakes? Does it improve generated contents? in Russia Discover the Beauty of Russia by Train Are you ready for an unforgettable adventure through the vast and captivating landscapes of Russia? Traveling by train offers you an immersive and scenic journey like no other. Here's why you should choose train travel in Russia: Scenic Splendor: From the picturesque countryside to the majestic snow-capped mountains, train travel in Russia provides breathtaking views that you simply can't experience from any other mode of transport. Immerse yourself in the beauty of Russia's diverse landscapes as you travel comfortably from city to city. Cultural Immersion: Russia's extensive rail network allows you to connect with the heart and soul of the country. Experience the rich cultural tapestry as you interact with fellow travelers, sample local cuisine, and witness the charm of small towns and villages along the way. Convenience and Comfort: Enjoy the convenience of city-center train stations and the comfort of modern train carriages equipped with amenities to make your journey relaxing and enjoyable. Whether it's a short hop between cities or an epic trans-Siberian adventure, train travel in Russia offers a stress-free and comfortable way to explore this vast nation. Historical Significance: Many of Russia's iconic train routes have historical significance, adding a layer of intrigue to your travel experience. Follow in the footsteps of the legendary Trans-Siberian Railway or journey through the storied landscapes that have inspired countless literary works. Environmental Sustainability: By choosing train travel, you're making an environmentally conscious choice. Trains are a sustainable mode of transport, allowing you to explore Russia while minimizing your carbon footprint. Embark on an enriching and unforgettable journey through Russia by train. Whether you're a solo traveler, a family, or a group of friends, train travel offers an authentic and captivating way to experience all that Russia has to offer. ✓ improved localisation e.g. legendary Trans-Siberian Railway 〆limited dataset? e.g. still no towns mentioned & arguably general geographical landscape descriptions ]]> Write a short sales pitch to encourage people to travel by train (use the 5 principles of persuasion by Robert Cialdini) What logical discrepancies can you find in the 2nd attempt by AI? How can you improve generated text? ]]> discrepancy = difference between two or more things that should be the same Can using the suggestions by AI - instead of rephrasing the prompt - improve generated contents? How many times did you need to rephrase your prompt and/or make use of suggestions? Are you satisfied with the improved text, or do you believe you could have achieved the same result by yourself? Explain reciprocity better Reciprocity in Persuasion Reciprocity, as described by Robert Cialdini, is the principle that people feel compelled to give back when they receive something. In the context of train travel, reciprocity can be explained as follows: When you choose train travel, you're not just purchasing a mode of transportation. You're entering into an experience where the train service provides you with comfort, convenience, and a pleasant journey. In return, the principle of reciprocity suggests that you may feel inclined to appreciate and reciprocate by choosing train travel again or recommending it to others. This principle emphasizes the idea that by offering a positive experience, the train service provider can elicit a feeling of obligation in passengers to reciprocate by continuing to support and use their services. 〆still partly irrelevant What next? Provide specific examples. Certainly! Here are specific examples of reciprocity in the context of train travel: Complimentary Amenities: Train services often provide complimentary amenities such as snacks, beverages, or reading materials during the journey. By receiving these extras at no additional cost, passengers may feel inclined to reciprocate by choosing the same train service for future travel. Exceptional Customer Service: Train staff going above and beyond to provide exceptional customer service, such as helping passengers with luggage or providing assistance to elderly or disabled travelers, can create a sense of goodwill. This positive experience can lead passengers to reciprocate by speaking positively about the train service and choosing it for their future travel needs. Onboard Entertainment: Some train services offer onboard entertainment, such as Wi-Fi, movies, or music. By providing these entertainment options, the train service creates a positive experience for passengers, who may feel compelled to reciprocate by choosing the same train service for their next journey. In each of these examples, the train service provides a positive experience or extra value to passengers, which can trigger the principle of reciprocity, leading passengers to feel a sense of obligation to reciprocate by choosing the train service again or recommending it to others. 〆far-stretched arguments → still partly irrelevant ✓ some arguably useful ideas → perhaps your own input (optionally followed by AI improvement on the language) will yield better results... ]]> far-stretched = difficult to believe and unlikely to be true to yield = to produce 36 divergence = difference between conflicting facts or claims or opinions left brain type = logical, analytical, orderly. The theory suggests that people who are left-brain dominant do well in careers that involve linear thinking, math, and verbal information. This includes careers such as accountant, scientist, or computer programmer right brain type = creative, emotional, intuitive. More likely imaginative and innovative thinkers, often drawn to fields where they can express themselves freely and help others funnel = device that is wide at the top and narrow at the bottom, used for pouring liquids or powders into a small opening; in marketing: e.g. discovery, interest, appraisal, confirmation to stifle /'staifəl/ = to prevent sth from happening; to prevent a feeling from being expressed to keep juices flowing = to become inspired to greater creativity, productivity, or energy, or to cause such a feeling in someone algocracy = situation in which algorithm-based systems structure and constrain the opportunities for human participation in, and comprehension of, public decision- making human-zero mindset = situation when costly, old-fashioned humans are taken out of the loop and management rely only upon AI to take decisions to craft = to make sth using special skills, especially with your hands data scientist = professional who creates programming code and combines it with statistical knowledge to create insights from data domain expert | subject-matter expert (SME) = person who has accumulated great knowledge in a particular field or topic and this level of knowledge is demonstrated by the person's degree, licensure, and/or through years of professional experience with the subject to weave = to put facts, events, details, etc. together to make a story or a closely connected whole derrick = tall structure over an oil well for holding a drill (which makes the hole in the ground for getting the oil out) 35 20240325 15:45-16:45 1.5 1666 active What will happen to marketing in the age of AI? Machine Learning, AI, and the future of presentations & webinars By the end of this session you will have studied Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 1 What will happen to marketing in the age of AI? 20240322 hw20240325 pix/icons8-movie-100_white.png What will happen to marketing in the age of AI? Generative AI is poised to transform the workplace, but we still need human brains for new ideas, says marketing expert Jessica Apotheker. She explores how marketers can find their niche in the world of AI based on their preference for data or creativity, offering a pragmatic and hopeful look at the future of business https://www.ted.com/talks/jessica_apotheker_what_will_happen_to_marketing_in_the_age_of_ai?language=en → watch the video → answer the questions]]> 34 1 What will happen to marketing in the age of AI? 20240322 hw20240325 active wip edit_ol_qa prep_ol_qa pix/icons8-movie-100_white.png How do you seize the productivity opportunity brought about by artificial intelligence? What will happen to marketing in the age of AI? Generative AI is poised to transform the workplace, but we still need human brains for new ideas, says marketing expert Jessica Apotheker. She explores how marketers can find their niche in the world of AI based on their preference for data or creativity, offering a pragmatic and hopeful look at the future of business https://www.ted.com/talks/jessica_apotheker_what_will_happen_to_marketing_in_the_age_of_ai?language=en → watch the video → answer the questions]]> Sample questions Can access to big data help tap into the emotional needs of consumers? Can brainstorming with a computer help come up with a perfect product or innovation to meet consumer needs? Can AI help generate a sales pitch to convince a prospect buyer at the point of sale? ]]> what_will_happen_to_marketing_in_the_age_of_ai_121579.mp4 Why and by how much could productivity increase in marketing thanks to AI [02:51]? ✓ marketing has traditionally been a right brain type of function → generative AI will bring about the next productivity revolution [01:19] e.g. the Boston Consulting Group conducted with Harvard a study ✓ ChatGPT (in 2023) already improves the right-brain performance of marketers by 40 percent [02:51] What will happen to marketers once AI can help them generate more? What risk may AI lead to in marketing? [03:58] ✓ more personalised contents & ideas 〆content overload [04:22] = feeling chased by contents What is the danger of relying on generative AI in marketing? [04:47] ✓ generative AI has been trained on existing content and data → reduces divergence of outcomes ≠ equalization of marketing is not a productive increase divergence = difference between conflicting facts or claims or opinions How can you solve the negative outcomes of generative AI? [05:02] ✓ need to develop a left AI brain → reskill & reorganize with left brain type human resources → build, use and diffuse predictive AI tools in the heart of decision-making = build solutions to predict outcomes ✓ identify and protect top right-brained talent left brain type = logical, analytical, orderly. The theory suggests that people who are left-brain dominant do well in careers that involve linear thinking, math, and verbal information. This includes careers such as accountant, scientist, or computer programmer right brain type = creative, emotional, intuitive. More likely imaginative and innovative thinkers, often drawn to fields where they can express themselves freely and help others What typical questions & answers generated by AI to distribute to marketers could be provided by teams of marketing data scientists & marketing data engineers? [05:38] ✓ what audience creative couples are really hitting it off ✓ what product is working with which consumer ✓ why or how is the marketing funnel evolving to hit it off = to be naturally friendly or well suited funnel = device that is wide at the top and narrow at the bottom, used for pouring liquids or powders into a small opening; in marketing: e.g. discovery, interest, appraisal, confirmation If you are successful with a given target generation, what are the risks when envisaging marketing for a new consumer segment? [07:18] ✓ brand could get trapped in current territory ... e.g. if a brand is strong with millennials 〆lack of data and content existing on millennials that will help you to be successful with Gen Z 〆conducting a market survey is more a left brain type of activity (= confirmation of a sales hypothesis) ✓ interpreting trends & decision making = more right brain type → need a combination of both types → don't rely only on AI for your market survey What 2 steps should marketers follow when making use of AI? [07:52] 1 identify who could provide most relevant data = recognise content partners ✓ think outside the box, beyond your eco-system → contact financial institutions, insurances (= already common practice to buy data from other service providers) e.g. a construction company decides to market to architects for the first time → find data on architects 〆construction companies (= direct competitors) 2 set up a federated model ✓ train algorithms = don't believe in the first answers → always rephrase What is the impact on creativity if all right brain tasks rely on generative AI? [08:51] 〆drop by 40% of collective divergent ideas 〆true innovation is being stifled to stifle /'staifəl/ = to prevent sth from happening; to prevent a feeling from being expressed How can you protect the identity of your brand and differentiation on the market? [09:25] ✓ identify true innovators e.g. those who usually disagree with you ✓ strategically reskill to use AI efficiently e.g.how to develop new prototypes fast & multiply their impact → protect & teach how to use AI = keep juices flowing → protect brand identity & differentiation in the market to keep juices flowing = to become inspired to greater creativity, productivity, or energy, or to cause such a feeling in someone What should marketers do to survive? [10:06] ✓ identify whether talents are left brain or right brain type ✓ specialise their skills → choose their brain 33 1 How humans and AI can work together to create better businesses 20240325 hw20240329 active wip prep_ol_qa edit_ol_qa pix/icons8-movie-100_white.png Have you ever experienced high-tech bureaucracy? What could this look like? How humans and AI can work together to create better businesses Sylvain Duranton - TED@BCG Mumbai September 2019 Here's a paradox: as companies try to streamline their businesses by using artificial intelligence to make critical decisions, they may inadvertently make themselves less efficient. Business technologist Sylvain Duranton advocates for a "Human plus AI" approach -- using AI systems alongside humans, not instead of them -- and shares the specific formula companies can adopt to successfully employ AI while keeping humans in the loop https://www.ted.com/talks/sylvain_duranton_how_humans_and_ai_can_work_together_to_create_better_businesses?language=en → watch the video → answer the questions]]> how_humans_and_AI_can_work_together_to_create_better_businesses_53024.mp4 what is algocracy? [01:03] ✓ situation when AI takes more and more critical decisions according to rules outside of any human control ✓ bureaucracy favours rules and procedures over human judgement ✓ AI decides solely based on rules (mostly inferred from past data) What is the human-zero mindset? Why is it so tempting? [01:46] ✓ situation when many corporate executives behave like bureaucrats from the past → take costly, old-fashioned humans out of the loop → rely only upon AI to take decisions ✓ "Human plus AI" route is long, costly & difficult → business teams, tech teams, data-science teams have to iterate for months to craft exactly how humans and AI can best work together to craft = to make sth using special skills, especially with your hands What examples of silly AI behaviour are given? [02:41] visual

"Had the same situation with my mother's burial urn." [03:11] "For months after her death, I got messages from Amazon, saying, 'If you liked that ...' " → necessity ≠ empathy 〆rejection of a student application for university → AI had "learned" on past data characteristics of students that will pass and fail e.g. if in the past all students from a given postal code have failed → AI will likely make this a rule → will reject every student with this postal code ≠ no opportunity to prove the rule wrong ]]> What is the algocratic nightmare? [04:10] ✓ AI constantly learning → no one can check all the rules 〆nobody is accountable ✓ fair because the same set of objective rules has been applied to everyone 〆cannot reconsider answer because algorithms don't change their mind What is the formula of 'Human plus AI'? [04:53] 10% algorithms + 20% technology + 70% people & processes ✓ 10% algorithms = code algos → both data scientists AND domain experts → domain experts should check each variable of the model [07:16] e.g. double-check false negatives of the risk of a heart attack after taking drugs ✓ 20% technology = build tech around the algorithms → collect data → build UI → integrate into legacy systems ✓ 70% people & processes = weave together AI with people and processes → maximize real outcome to weave = to put facts, events, details, etc. together to make a story or a closely connected whole What did a competition to forecast sales of a fashion retailer organized with human buyers and AI demonstrate? [08:05] → recreate a new model = model where human intervention improves AI answers and not the opposite! ]]> How was the fashion retailer sales forecast model improved? [09:40] ✓ humans don't try to guess when AI is wrong → AI takes real input from human buyers = change of user interface ✓ AI queries about missing data e.g. "Hey, humans! I don't know the trends for next year. → Could you share with me your top creative bets?" e.g. I cannot find any good comparables in the past for them. → "Hey, humans! Could you help me quantify those few big items? ✓ "Human plus AI" win → reduce forecast errors by 50% ]]> How to deal with the use of AI in the grey zone? [11:22] ✓ defining ethical rules and standards ✓ help business & tech teams ✓ set limits between personalization & manipulation ✓ distinguish customization of offers from discrimination ✓ differentiate targeting & intrusion What should organisations do to win? [13:27] ✓ invest in human knowledge, not just AI and data → recruit, train, reward human experts 〆data said to be the new oil ✓ human knowledge will make the difference = only derrick available to pump the oil hidden in the data derrick = tall structure over an oil well for holding a drill (which makes the hole in the ground for getting the oil out) 32 divergence = difference between conflicting facts or claims or opinions left brain type = logical, analytical, orderly. The theory suggests that people who are left-brain dominant do well in careers that involve linear thinking, math, and verbal information. This includes careers such as accountant, scientist, or computer programmer right brain type = creative, emotional, intuitive. More likely imaginative and innovative thinkers, often drawn to fields where they can express themselves freely and help others funnel = device that is wide at the top and narrow at the bottom, used for pouring liquids or powders into a small opening; in marketing: e.g. discovery, interest, appraisal, confirmation to stifle /'staifəl/ = to prevent sth from happening; to prevent a feeling from being expressed to keep juices flowing = to become inspired to greater creativity, productivity, or energy, or to cause such a feeling in someone 31 20240322 15:30-16:30 1.5 1666 active Impact of AI on professional skill set Artificial Intelligence will replace 40% of jobs Machine Learning, AI, and the future of presentations & webinars By the end of this session you will have studied Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 2 Machine Learning, AI, and the Future of Education | Marc Natanagara | TEDxBrookdaleCommunityCollege 20240311 20240322 pix/icons8-movie-100_white.png Machine Learning, AI, and the Future of Education | Marc Natanagara | TEDxBrookdaleCommunityCollege Is AI the Future of Education or Its Demise? Explore the intersection of artificial intelligence and education in this engaging TEDx talk. The speaker dives deep into how AI has revolutionized every industry, including education, and proposes a reimagined future for learning in the age of smart machines. Discover the speaker's perspective on the necessity to adapt and rethink how we value and measure human learning and intelligence in this technological era. Marc Natanagara, Ed.D. For over 36 years as a teacher and administrator from kindergarten to college, Marc has promoted equity, authentic learning, career readiness, and informed uses of technology in schools through professional learning, program development, community partnerships, and grant writing (072023) https://www.youtube.com/watch?v=gjDPtzJQnyM → watch the video → answer the questions]]> 30 1 pix/icons8-collaboration-100_white.png What jobs will be replaced by AI? active wip xml_multi_dd_row How will AI affect jobs? How many jobs will be replaced by AI in the near future? Artificial intelligence (AI) could replace the equivalent of 300 million full-time jobs (...) The report also predicts two-thirds of jobs in the U.S. and Europe “are exposed to some degree of AI automation,” and around a quarter of all jobs could be performed by AI entirely src: investment bank Goldman Sachs https://www.goldmansachs.com/intelligence/pages/generative-ai-could-raise-global-gdp-by-7-percent.html Educated white-collar workers earning up to $80,000 a year are the most likely to be affected by workforce automation src: University of Pennsylvania and OpenAI https://www.goldmansachs.com/intelligence/pages/generative-ai-could-raise-global-gdp-by-7-percent.html → put the jobs under the correct heading → suggest why some jobs may be automated → give examples how professionals might change their work ]]> 47 14 left 1;2;3;4;5;6;7;8 9;10;11;12;13;14;15;16 Jobs likely to be automated Customer service representative Receptionists Accountants/Bookkeepers Salespeople Research and analysis Warehouse work Insurance underwriting Retail Jobs not likely to be replaced by AI teachers lawyers & judges directors, managers and CEOs HR managers psychologists & psychiatrists surgeons computer system analysts artists & writers src: How Will Artificial Intelligence Affect Jobs 2024-2030 https://www.nexford.edu/insights/how-will-ai-affect-jobs ]]> 29 2 Role play wip active role_play AI will replace as many as two million manufacturing workers by 2025 src: MIT and Boston University report https://www.forbes.com/sites/ariannajohnson/2023/03/30/which-jobs-will-ai-replace-these-4-industries-will-be-heavily-impacted/?sh=4b7d49235957 By 2030, at least 14% of employees globally could need to change their careers due to digitization, robotics, and AI advancements src: McKinsey Global Institute https://www.semanticscholar.org/paper/d44b651ee25cd6f8717a9b049d2f2e0de8a965f5 ]]> You agree with the statement ✓ AI can build presentations analyse & enter data write content (...) ✓ Many AI tools are already available Chat GPT Gamma Numerous AI (...) ✓ By 2030, the average simulation shows that some 70% of companies will have embraced the AI revolution and adopted at least one type of AI technology You disagree with the statement. You are a nay sayer. 〆AI will be taking some jobs ✓ will be creating new ones ✓ We just need to... ramp up our technical skills complete online courses understand the industry gain work experience develop our soft skills ✓ some jobs just can't be taken by AI ✓ an enhancer rather than a full replacement of jobs 28 2 Machine Learning, AI, and the Future of Education | Marc Natanagara | TEDxBrookdaleCommunityCollege 20240311 20240322 active wip edit_ol_qa prep_ol_qa pix/icons8-movie-100_white.png What are the limits of AI (artificial intelligence) in generating engaging contents? How can you work with - and not against - AI? Machine Learning, AI, and the Future of Education | Marc Natanagara | TEDxBrookdaleCommunityCollege Is AI the Future of Education or Its Demise? Explore the intersection of artificial intelligence and education in this engaging TEDx talk. The speaker dives deep into how AI has revolutionized every industry, including education, and proposes a reimagined future for learning in the age of smart machines. Discover the speaker's perspective on the necessity to adapt and rethink how we value and measure human learning and intelligence in this technological era. Marc Natanagara, Ed.D. For over 36 years as a teacher and administrator from kindergarten to college, Marc has promoted equity, authentic learning, career readiness, and informed uses of technology in schools through professional learning, program development, community partnerships, and grant writing (072023) https://www.youtube.com/watch?v=gjDPtzJQnyM → watch the video → answer the questions]]> machine_learning_ai_and_the_future_of_education_marc_natanagara_tedx_brookdale_community_college_gjDPtzJQnyM.mp4 What 5 directions should educators / keynote speakers focus on that AI can't cater for? [06:52-08:40] 1 experience 2 meaning 3 connection 4 feelings 5 application How can you make use of personal experience in a way that AI can't replicate? ✓ discovery ✓ reflection ✓ action → provoke some emotional reaction (and not only logical) e.g. desire, envy, hope What kind of meaning can't be fully grasped by AI? How should educators / presenters / lecturers / keynote speakers ensure it is relevant to their audience? ✓ generalising e.g. social proof (Cialdini's Principles) ✓ personalising ✓ relevance What does Marc Natanagara mean by connection? ✓ integration e.g. make it relevant to the audience ✓ context e.g. personal → local → global ✓ perspective e.g. choose situations & experiences your audience may identify with Why should feelings play a role in a presentation / webinar? How? ✓ awareness e.g. demonstrate your understanding of the target culture (with Hofstede cultural dimensions) ✓ empathy e.g. show you have some common challenging experience and/or interest that your solution may address ✓ relationships e.g. anticipate & adapt in real time to how the audience reacts to your presentation → use back-up slides to keep audience engaged How can presenters / keynote speakers implement better applications than AI? What should they focus on? ✓ novelty ✓ creativity ✓ divergence e.g. use AI to brainstorm a variety of possible solutions divergent = considering many different possibilities, especially unusual ones, in a way that helps you to think of new ideas or solutions; tending to reach a variety of possible solutions when analysing a problem What is AI very poor at, unlike humans & animals? [08:08] 〆AI still can't read the room ✓ a one-year-old child, even your cat or dog, can sense your mood better than any computer → make your sales pitch / presentation / webinar as modular as possible to adapt to last-minute feedback What can't AI provide for in the context of presentations / webinars? [09:06] 〆artificial intelligence can only follow the rules they've been given 〆AI can't experience, generalize, reason, reflect, think abstractly, or understand relevance 〆AI can't access people's perceptions, interpretations, and feelings → good presentations / webinars should do all of these What tasks can be set to help attendees work without relying only on AI? [09:22] ✓ ask questions AI can't answer ✓ devise problems chat Bots can't solve → challenge the audience with authentic experiences → tap into capacity, diversity and creativity of human minds 27 1 What will happen to marketing in the age of AI? 20240322 hw20240325 active wip prep_ol_qa edit_ol_qa pix/icons8-movie-100_white.png How do you seize the productivity opportunity brought about by artificial intelligence? What will happen to marketing in the age of AI? Generative AI is poised to transform the workplace, but we still need human brains for new ideas, says marketing expert Jessica Apotheker. She explores how marketers can find their niche in the world of AI based on their preference for data or creativity, offering a pragmatic and hopeful look at the future of business https://www.ted.com/talks/jessica_apotheker_what_will_happen_to_marketing_in_the_age_of_ai?language=en → watch the video → answer the questions]]> Sample questions Can access to big data help tap into the emotional needs of consumers? Can brainstorming with a computer help come up with a perfect product or innovation to meet consumer needs? Can AI help generate a sales pitch to convince a prospect buyer at the point of sale? ]]> what_will_happen_to_marketing_in_the_age_of_ai_121579.mp4 Why and by how much could productivity increase in marketing thanks to AI [02:51]? ✓ marketing has traditionally been a right brain type of function → generative AI will bring about the next productivity revolution [01:19] e.g. the Boston Consulting Group conducted with Harvard a study ✓ ChatGPT (in 2023) already improves the right-brain performance of marketers by 40 percent [02:51] What will happen to marketers once AI can help them generate more? What risk may AI lead to in marketing? [03:58] ✓ more personalised contents & ideas 〆content overload [04:22] = feeling chased by contents What is the danger of relying on generative AI in marketing? [04:47] ✓ generative AI has been trained on existing content and data → reduces divergence of outcomes ≠ equalization of marketing is not a productive increase divergence = difference between conflicting facts or claims or opinions How can you solve the negative outcomes of generative AI? [05:02] ✓ need to develop a left AI brain → reskill & reorganize with left brain type human resources → build, use and diffuse predictive AI tools in the heart of decision-making = build solutions to predict outcomes ✓ identify and protect top right-brained talent left brain type = logical, analytical, orderly. The theory suggests that people who are left-brain dominant do well in careers that involve linear thinking, math, and verbal information. This includes careers such as accountant, scientist, or computer programmer right brain type = creative, emotional, intuitive. More likely imaginative and innovative thinkers, often drawn to fields where they can express themselves freely and help others What typical questions & answers generated by AI to distribute to marketers could be provided by teams of marketing data scientists & marketing data engineers? [05:38] ✓ what audience creative couples are really hitting it off ✓ what product is working with which consumer ✓ why or how is the marketing funnel evolving to hit it off = to be naturally friendly or well suited funnel = device that is wide at the top and narrow at the bottom, used for pouring liquids or powders into a small opening; in marketing: e.g. discovery, interest, appraisal, confirmation If you are successful with a given target generation, what are the risks when envisaging marketing for a new consumer segment? [07:18] ✓ brand could get trapped in current territory ... e.g. if a brand is strong with millennials 〆lack of data and content existing on millennials that will help you to be successful with Gen Z 〆conducting a market survey is more a left brain type of activity (= confirmation of a sales hypothesis) ✓ interpreting trends & decision making = more right brain type → need a combination of both types → don't rely only on AI for your market survey What 2 steps should marketers follow when making use of AI? [07:52] 1 identify who could provide most relevant data = recognise content partners ✓ think outside the box, beyond your eco-system → contact financial institutions, insurances (= already common practice to buy data from other service providers) e.g. a construction company decides to market to architects for the first time → find data on architects 〆construction companies (= direct competitors) 2 set up a federated model ✓ train algorithms = don't believe in the first answers → always rephrase What is the impact on creativity if all right brain tasks rely on generative AI? [08:51] 〆drop by 40% of collective divergent ideas 〆true innovation is being stifled to stifle /'staifəl/ = to prevent sth from happening; to prevent a feeling from being expressed How can you protect the identity of your brand and differentiation on the market? [09:25] ✓ identify true innovators e.g. those who usually disagree with you ✓ strategically reskill to use AI efficiently e.g.how to develop new prototypes fast & multiply their impact → protect & teach how to use AI = keep juices flowing → protect brand identity & differentiation in the market to keep juices flowing = to become inspired to greater creativity, productivity, or energy, or to cause such a feeling in someone What should marketers do to survive? [10:06] ✓ identify whether talents are left brain or right brain type ✓ specialise their skills → choose their brain 26 divergent = considering many different possibilities, especially unusual ones, in a way that helps you to think of new ideas or solutions; tending to reach a variety of possible solutions when analysing a problem 25 20240311 15:45-16:45 1.5 1666 active Neuroscience, AI and the Future of Education | Scott Bolland By the end of this session you will have studied Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 2 Persuasive speech 20240304 hw20240311 pix/icons8-lecturer-100_white.png 1 Neuroscience, AI and the Future of Education | Scott Bolland 20240304 hw20240311_n2 pix/icons8-movie-100_white.png Why do we need AI in education? Neuroscience, AI and the Future of Education | Scott Bolland | TEDxSouthBank Currently around 63% of students are disengaged at school, meaning that they withdrawal either physically or mentally before they have mastered the skills that are required to flourish in later life. In this talk Scott Bolland explores the science of learning, the mismatch between how we teach and how the brain natural learns, and the important role that artificial intelligence could take in addressing the limitations in our current education system. Dr Scott Bolland is the founder of New Dawn Technologies, a high-tech software company aiming to revolutionise education through the use of artificial intelligence. He has spent the last 20 years actively researching and teaching in the field of cognitive science – the scientific study of how the mind works – which spans disciplines such as psychology, philosophy, neuroscience, artificial intelligence and computer science. He holds a PhD in this field, as well as a university medal for outstanding academic scholarship. (2016) https://www.youtube.com/watch?v=_cYIvfS-knA → watch the video → answer the questions ]]> 24 1 Neuroscience, AI and the Future of Education | Scott Bolland 20240304 hw20240311_n2 active wip edit_ol_qa prep_ol_qa pix/icons8-movie-100_white.png Why do we need AI in education? How could AI help you design webinars & presentations in a more engaging manner? Neuroscience, AI and the Future of Education | Scott Bolland | TEDxSouthBank Currently around 63% of students are disengaged at school, meaning that they withdrawal either physically or mentally before they have mastered the skills that are required to flourish in later life. In this talk Scott Bolland explores the science of learning, the mismatch between how we teach and how the brain natural learns, and the important role that artificial intelligence could take in addressing the limitations in our current education system. Dr Scott Bolland is the founder of New Dawn Technologies, a high-tech software company aiming to revolutionise education through the use of artificial intelligence. He has spent the last 20 years actively researching and teaching in the field of cognitive science – the scientific study of how the mind works – which spans disciplines such as psychology, philosophy, neuroscience, artificial intelligence and computer science. He holds a PhD in this field, as well as a university medal for outstanding academic scholarship. (2016) https://www.youtube.com/watch?v=_cYIvfS-knA → watch the video → answer the questions ]]> Why is Facebook so “attractive” according to Dr Scott Bolland? How can you apply the same principles when posting on LinkedIn? [02:58-03:21] ✓ provides a constant stream of new information ✓ strives to remain on the periphery of one's knowledge → keeps the platform engaging and addictive = avoids being monotonous or overly familiar ✓ attract followers on LinkedIn by challenging their skills ✓ post creative thoughts that tease their professional ego → touch followers' narcissistic soft point to tease = to laugh at sb and make jokes about them either in a friendly way or in order to annoy or embarrass them narcissistic /ˌnɑː.sɪˈsɪs.tɪk/ = having too much interest in and admiration for yourself Dr Scott Bolland provided a diagram of the learning centres of the brain that release endorphins depending on the degree of familiarity with the material. [02:28] How can we apply this to designing presentations, webinars & sales pitches? ✓ hard-wired to learn = brain rewards learning with pleasure through endorphins and dopamine → introduce new concepts, solutions, products that challenge audience / prospective buyers without overwhelming them → discovery & learning process should be successive = new information should be layered on existing knowledge → sales pitches should create demand for a product on the periphery of your needs = identify unmet needs of clients hard-wired = automatically thinking or behaving in a particular way How does the described experiment with the robot reflect humans' learning process? [05:15] ✓ demonstrates the importance of inner motivation and self-exploration ✓ robot & humans engage in random behaviour = trial and error → aimless exploration brings minimal results = boredom ✓ robot encounters useful interactions e.g. make an object swing, trigger music by pressing a button ✓ shift to purposeful action → experience positive emotions → begin to value some behaviours (i.e. those that result in a new positive outcome) → discard other behaviours (i.e. that are already learnt and boring) → happiness = learning catalyst ✓ promote engagement ✓ encourage skill acquisition ✓ stimulate inner drive to explore & understand the world ✓ ensure presentations / webinars feature some purposeful interactions e.g. show of hands, multiple choice questions, debating in breakout rooms → define the purpose of the presentation at the beginning to explain the expected end state ✓ engage attendees in a webinar by conducting case studies → generate satisfaction in achieving results → make use of friendly competition among participants as a learning catalyst purposeful /ˈpə:pəsful/ = having or indicating purpose, intentional What’s wrong with the educational system and arguable with webinars & sales pitches in general? [05:48] 〆mismatch between how we teach and how the brain naturally learns 〆some people are going to be ahead and bored 〆others are left behind → learning feels aversive = few members of the audience are getting the information on the periphery of their knowledge → what is required for optimal learning and pleasure 63% students disengaged ✓ design graded presentations / webinars → activities should be of varied difficulties, perhaps at the discretion of the moderator / keynote speaker e.g. feature 2-3 sets of questions (for managers, staff members, clients) aversive = making someone feel a strong dislike for something, or making them not want to do it How does spaced repetition enhance learning performance? What significant advantage does it offer over traditional study methods? [09:26] ✓ review information just before it is about to be forgotten → refresh knowledge at optimal intervals ✓ forgetting curve becomes less steep → improved recall and performance ✓ active recall = testing oneself on the information being studied (e.g. flashcards) ≠ passive methods (e.g. re-reading or highlighting) → better understanding and practical use of information ✓ distinguish cramming from spaced repetition to cram for sth = to learn a lot of things in a short time, in preparation for an exam What three levels can AI support? [08:42] ✓ level 1 - rote learning → memorize information passively → use space repetition individualised thanks to AI ✓ level 2 - generative AI [11:35] → focus on active learning through problem-solving and creativity ✓ consider each person's unique learning style ✓ stimulate critical thinking abilities e.g. ask personal questions = use AI to create contents suited to the person's skill level, enhancing engagement and skill development ✓ level 3 - integrative AI [13:15] → integrate generative AI with tools like virtual reality, gesture recognition, and other advanced technologies ✓ create immersive & interactive learning scenarios tailored to individual members of the audience e.g. video conferencing software can recognise attendees' body language (thumbs up) generative /ˈdʒen.ər.ə.tɪv/ = able to produce or create something; ~ AI: use or study of artificial intelligences that are able to produce text, images, etc integrative /ˈɪn.tə.ɡrə.tɪv/ = combining two or more things in order to make them more effective immersive /ɪˈmɜː.sɪv/ = seeming to surround the audience, player, etc. so that they feel completely involved in something What does ‘the kindling of a flame” rather than ‘the filling of a vessel’ suggest about the role of educators / keynote speakers in engaging their audience? [14:54] ✓ use kindling (small dry pieces of wood) to start a fire ↔ true education involves "igniting" the intrinsic curiosity and joy within each person ✓ like "sparks" that help minds and feelings grow → instil thirst for knowledge, critical thinking skills, and a passion for lifelong learning 〆discard passive process of "filling a vessel" ↔ don't just give knowledge ✓ webinars must encourage viewers to participate (i.e. become active participants) and want to learn more → use of AI to design compelling presentations will soon become the norm ✓ new information should be layered on existing knowledge → focus on the periphery of knowledge → keep learners engaged ✓ reward purposeful action → refresh knowledge at optimal intervals → make forgetting curve less steep kindling = small dry pieces of wood to instil sth (in / into sb) = to gradually make sb feel, think or behave in a particular way over a period of time 23 2 Machine Learning, AI, and the Future of Education | Marc Natanagara | TEDxBrookdaleCommunityCollege 20240311 20240322 active wip prep_ol_qa edit_ol_qa pix/icons8-movie-100_white.png What are the limits of AI (artificial intelligence) in generating engaging contents? How can you work with - and not against - AI? Machine Learning, AI, and the Future of Education | Marc Natanagara | TEDxBrookdaleCommunityCollege Is AI the Future of Education or Its Demise? Explore the intersection of artificial intelligence and education in this engaging TEDx talk. The speaker dives deep into how AI has revolutionized every industry, including education, and proposes a reimagined future for learning in the age of smart machines. Discover the speaker's perspective on the necessity to adapt and rethink how we value and measure human learning and intelligence in this technological era. Marc Natanagara, Ed.D. For over 36 years as a teacher and administrator from kindergarten to college, Marc has promoted equity, authentic learning, career readiness, and informed uses of technology in schools through professional learning, program development, community partnerships, and grant writing (072023) https://www.youtube.com/watch?v=gjDPtzJQnyM → watch the video → answer the questions]]> machine_learning_ai_and_the_future_of_education_marc_natanagara_tedx_brookdale_community_college_gjDPtzJQnyM.mp4 What 5 directions should educators / keynote speakers focus on that AI can't cater for? ✓ experience ✓ meaning ✓ connection ✓ feelings ✓ application What is AI very poor at, unlike humans & animals? [08:08] 〆AI still can't read the room ✓ a one-year-old child, even your cat or dog, can sense your mood better than any computer What can't AI provide for in the context of presentations / webinars? [09:06] 〆artificial intelligence can only follow the rules they've been given 〆AI can't experience, generalize, reason, reflect, think abstractly, or understand relevance 〆AI can't access people's perceptions, interpretations, and feelings → good presentations / webinars should do all of these What tasks can be set to help attendees work without relying only on AI? [09:22] ✓ ask questions AI can't answer ✓ devise problems chat Bots can't solve → challenge the audience with authentic experiences → tap into capacity, diversity and creativity of human minds 22 to tease = to laugh at sb and make jokes about them either in a friendly way or in order to annoy or embarrass them narcissistic /ˌnɑː.sɪˈsɪs.tɪk/ = having too much interest in and admiration for yourself hard-wired = automatically thinking or behaving in a particular way purposeful /ˈpə:pəsful/ = having or indicating purpose, intentional aversive = making someone feel a strong dislike for something, or making them not want to do it generative /ˈdʒen.ər.ə.tɪv/ = able to produce or create something; ~ AI: use or study of artificial intelligences that are able to produce text, images, etc integrative /ˈɪn.tə.ɡrə.tɪv/ = combining two or more things in order to make them more effective immersive /ɪˈmɜː.sɪv/ = seeming to surround the audience, player, etc. so that they feel completely involved in something kindling = small dry pieces of wood to instil sth (in / into sb) = to gradually make sb feel, think or behave in a particular way over a period of time 21 20240304 15:45-16:45 1.5 1666 active Robert Cialdini's principles of influence By the end of this session you will have studied Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 1 Robert Cialdini's principles of influence 20240122 hw20240219 pix/icons8-movie-100_white.png How can you convince someone to buy something from you? Robert Cialdini - Science Of Persuasion Extensive scholarly training in the psychology of influence, together with over 30 years of research into the subject, has earned Dr. Cialdini an international reputation as an expert in the fields of persuasion, compliance, and negotiation. His books including, Influence: Science & Practice and Influence: The Psychology of Persuasion are the results of more than 30 years of study into the reasons why people comply with requests in business settings. Worldwide, Influence has sold over 3 million copies and has been published in thirty languages. Additionally, USA Today lists Influence in their 12 Best Business Books of All Time. https://www.youtube.com/watch?v=kv0sOX6Alrk ]]> 20 1 Robert Cialdini's principles of influence 20240122 hw20240219 active edit_ol_qa prep_ol_qa pix/icons8-movie-100_white.png How can you convince someone to buy something from you? principles_of_persuasion_by_robert_cialdini_and_steve_martin bigspeak.com

principles_of_persuasion_by_robert_cialdini_and_steve_martin bigspeak.com

Watch the video. → what are the 6 principles of persuasion mentioned? → what examples are given to support them? ]]> Robert Cialdini - Science Of Persuasion Extensive scholarly training in the psychology of influence, together with over 30 years of research into the subject, has earned Dr. Cialdini an international reputation as an expert in the fields of persuasion, compliance, and negotiation. His books including, Influence: Science & Practice and Influence: The Psychology of Persuasion are the results of more than 30 years of study into the reasons why people comply with requests in business settings. Worldwide, Influence has sold over 3 million copies and has been published in thirty languages. Additionally, USA Today lists Influence in their 12 Best Business Books of All Time. https://www.youtube.com/watch?v=kv0sOX6Alrk ]]> robert_cialdini_science_of_persuasion-kv0sox6alrk.mp4 In what situation would two people, countries, etc. provide the same help or advantages to each other? Why? [01:25] ✓ reciprocity → be the first to give → personalise e.g. giving a mint to get a tip ✓ moral obligation to return the favour return the favour How can smallness of quantity in proportion to the wants or demands prove to be a convincing argument? What do you need to voice to make it clear? [03:12] ✓ scarcity ✓ voice the following features → highlight benefits → show it is unique → point out what could be lost desire to have the unique or last one available Why can someone who is regarded as an authority by someone else help influence the decision making process? How should this person be introduced? [04:15] ✓ authority → wear a uniform or formal suit → display diplomas = reminiscent of celebrity endorsement ✓ get introduced by someone else → mention experience, qualifications... celebrity endorsement What do you call the quality of always behaving in the same way or of having the same opinions, standard, etc? Why can this impact the final decision? [06:10] ✓ consistency → agree to small, initial commitments → commit to what you have already agreed → write voluntary, active, public commitments ✓ improve customer loyalty loyalty to a brand, stick to your choice despite price increase What is the property that makes a person likeable, that allows them to be liked? How can this foster a better rapport when negotiating or selling? [07:45] ✓ likeability → behave in a similar manner → pay (genuine) compliments → show you want to cooperate e.g. share personal interests before negotiating if others like you, then that means that you possess the ability to get along with others, which is a prized workplace skill Why do people copy the actions of others in an attempt to emulate behaviour in certain situations? How can you take advantage of this social need? [09:10] ✓ social proof / consensus → show others like you follow the herd instinct Why is the state of being in agreement and working together important when trying to convince your partners? (this is NOT in the video) ✓ unity → having business, social, cultural ties → (possibly) being in the same boat (i.e. being in the same unpleasant situation as other people) speaker is one of us 19 2 Persuasive speech 20240304 hw20240311 pix/icons8-lecturer-100_white.png active prep_2columns_2qa (you may add presentation notes or type in your examples here) ]]> 3. authority Our top manager has actually attended this course last week and she said she'd been able to put into practice her new knowledge very quickly.]]>

Robert Cialdini's principles of influence

1. reciprocity 2. scarcity 3. authority 4. consistency 5. likeability 6. social proof / consensus (7. unity) ]]> reciprocity = situation in which two people, countries, etc. provide the same help or advantages to each other consistency = quality of always behaving in the same way or of having the same opinions, standard, etc likeability = property that makes a person likeable, that allows them to be liked scarcity of = smallness of quantity in proportion to the wants or demands; deficiency 18 1 Neuroscience, AI and the Future of Education | Scott Bolland 20240304 hw20240311_n2 active wip prep_ol_qa edit_ol_qa pix/icons8-movie-100_white.png Why do we need AI in education? Neuroscience, AI and the Future of Education | Scott Bolland | TEDxSouthBank Currently around 63% of students are disengaged at school, meaning that they withdrawal either physically or mentally before they have mastered the skills that are required to flourish in later life. In this talk Scott Bolland explores the science of learning, the mismatch between how we teach and how the brain natural learns, and the important role that artificial intelligence could take in addressing the limitations in our current education system. Dr Scott Bolland is the founder of New Dawn Technologies, a high-tech software company aiming to revolutionise education through the use of artificial intelligence. He has spent the last 20 years actively researching and teaching in the field of cognitive science – the scientific study of how the mind works – which spans disciplines such as psychology, philosophy, neuroscience, artificial intelligence and computer science. He holds a PhD in this field, as well as a university medal for outstanding academic scholarship. (2016) https://www.youtube.com/watch?v=_cYIvfS-knA → watch the video → answer the questions ]]> Why is Facebook so “attractive” according to Dr Scott Bolland? How can you apply the same principles when posting on LinkedIn? [02:58-03:21] ✓ provides a constant stream of new information ✓ strives to remain on the periphery of one's knowledge → keeps the platform engaging and addictive = avoids being monotonous or overly familiar ✓ attract followers on LinkedIn by challenging their skills ✓ post creative thoughts that tease their professional ego → touch followers' narcissistic soft point to tease = to laugh at sb and make jokes about them either in a friendly way or in order to annoy or embarrass them narcissistic /ˌnɑː.sɪˈsɪs.tɪk/ = having too much interest in and admiration for yourself Dr Scott Bolland provided a diagram of the learning centres of the brain that release endorphins depending on the degree of familiarity with the material. [02:28] How can we apply this to designing presentations, webinars & sales pitches? ✓ hard-wired to learn = brain rewards learning with pleasure through endorphins and dopamine → introduce new concepts, solutions, products that challenge audience / prospective buyers without overwhelming them → discovery & learning process should be successive = new information should be layered on existing knowledge → sales pitches should create demand for a product on the periphery of your needs = identify unmet needs of clients hard-wired = automatically thinking or behaving in a particular way How does the described experiment with the robot reflect humans' learning process? [05:15] ✓ demonstrates the importance of inner motivation and self-exploration ✓ robot & humans engage in random behaviour = trial and error → aimless exploration brings minimal results = boredom ✓ robot encounters useful interactions e.g. make an object swing, trigger music by pressing a button ✓ shift to purposeful action → experience positive emotions → begin to value some behaviours (i.e. those that result in a new positive outcome) → discard other behaviours (i.e. that are already learnt and boring) → happiness = learning catalyst ✓ promote engagement ✓ encourage skill acquisition ✓ stimulate inner drive to explore & understand the world ✓ ensure presentations / webinars feature some purposeful interactions e.g. show of hands, multiple choice questions, debating in breakout rooms → define the purpose of the presentation at the beginning to explain the expected end state ✓ engage attendees in a webinar by conducting case studies → generate satisfaction in achieving results → make use of friendly competition among participants as a learning catalyst purposeful /ˈpə:pəsful/ = having or indicating purpose, intentional What’s wrong with the educational system and arguable with webinars & sales pitches in general? [05:48] 〆mismatch between how we teach and how the brain naturally learns 〆some people are going to be ahead and bored 〆others are left behind → learning feels aversive = few members of the audience are getting the information on the periphery of their knowledge → what is required for optimal learning and pleasure 63% students disengaged ✓ design graded presentations / webinars → activities should be of varied difficulties, perhaps at the discretion of the moderator / keynote speaker e.g. feature 2-3 sets of questions (for managers, staff members, clients) aversive = making someone feel a strong dislike for something, or making them not want to do it How does spaced repetition enhance learning performance? What significant advantage does it offer over traditional study methods? [09:26] ✓ review information just before it is about to be forgotten → refresh knowledge at optimal intervals ✓ forgetting curve becomes less steep → improved recall and performance ✓ active recall = testing oneself on the information being studied (e.g. flashcards) ≠ passive methods (e.g. re-reading or highlighting) → better understanding and practical use of information ✓ distinguish cramming from spaced repetition to cram for sth = to learn a lot of things in a short time, in preparation for an exam What three levels can AI support? [08:42] ✓ level 1 - rote learning → memorize information passively → use space repetition individualised thanks to AI ✓ level 2 - generative AI [11:35] → focus on active learning through problem-solving and creativity ✓ consider each person's unique learning style ✓ stimulate critical thinking abilities e.g. ask personal questions = use AI to create contents suited to the person's skill level, enhancing engagement and skill development ✓ level 3 - integrative AI [13:15] → integrate generative AI with tools like virtual reality, gesture recognition, and other advanced technologies ✓ create immersive & interactive learning scenarios tailored to individual members of the audience e.g. video conferencing software can recognise attendees' body language (thumbs up) generative /ˈdʒen.ər.ə.tɪv/ = able to produce or create something; ~ AI: use or study of artificial intelligences that are able to produce text, images, etc integrative /ˈɪn.tə.ɡrə.tɪv/ = combining two or more things in order to make them more effective immersive /ɪˈmɜː.sɪv/ = seeming to surround the audience, player, etc. so that they feel completely involved in something What does ‘the kindling of a flame” rather than ‘the filling of a vessel’ suggest about the role of educators / keynote speakers in engaging their audience? [14:54] ✓ use kindling (small dry pieces of wood) to start a fire ↔ true education involves "igniting" the intrinsic curiosity and joy within each person ✓ like "sparks" that help minds and feelings grow → instil thirst for knowledge, critical thinking skills, and a passion for lifelong learning 〆discard passive process of "filling a vessel" ↔ don't just give knowledge ✓ webinars must encourage viewers to participate (i.e. become active participants) and want to learn more → use of AI to design compelling presentations will soon become the norm ✓ new information should be layered on existing knowledge → focus on the periphery of knowledge → keep learners engaged ✓ reward purposeful action → refresh knowledge at optimal intervals → make forgetting curve less steep kindling = small dry pieces of wood to instil sth (in / into sb) = to gradually make sb feel, think or behave in a particular way over a period of time 17 You scratch my back and I'll scratch yours = used to tell someone that if they help you, you will help them to trade off = to give up one desired objective in order to get another, when both cannot be achieved at the same time; to make a compromise to pretend = to behave in a particular way, in order to make other people believe sth that is not true to deceive = to make sb believe sth that is not true to be on to sb = to understand the motives of someone; not be deceived reciprocity = situation in which two people, countries, etc. provide the same help or advantages to each other consistency = quality of always behaving in the same way or of having the same opinions, standard, etc likeability = property that makes a person likeable, that allows them to be liked scarcity of = smallness of quantity in proportion to the wants or demands; deficiency 16 unpolite impolite at the end ]]> 20240229 15:00-16:00 1.5 1666 active LinkedIn post | Amazonian adventure By the end of this session you will have studied 20240126-20240218 Amazonia adventure

Watch the video. → what are the 6 principles of persuasion mentioned? → what examples are given to support them? ]]> Robert Cialdini - Science Of Persuasion Extensive scholarly training in the psychology of influence, together with over 30 years of research into the subject, has earned Dr. Cialdini an international reputation as an expert in the fields of persuasion, compliance, and negotiation. His books including, Influence: Science & Practice and Influence: The Psychology of Persuasion are the results of more than 30 years of study into the reasons why people comply with requests in business settings. Worldwide, Influence has sold over 3 million copies and has been published in thirty languages. Additionally, USA Today lists Influence in their 12 Best Business Books of All Time. https://www.youtube.com/watch?v=kv0sOX6Alrk ]]> robert_cialdini_science_of_persuasion-kv0sox6alrk.mp4 In what situation would two people, countries, etc. provide the same help or advantages to each other? Why? [01:25] ✓ reciprocity → be the first to give → personalise e.g. giving a mint to get a tip ✓ moral obligation to return the favour return the favour How can smallness of quantity in proportion to the wants or demands prove to be a convincing argument? What do you need to voice to make it clear? [03:12] ✓ scarcity ✓ voice the following features → highlight benefits → show it is unique → point out what could be lost desire to have the unique or last one available Why can someone who is regarded as an authority by someone else help influence the decision making process? How should this person be introduced? [04:15] ✓ authority → wear a uniform or formal suit → display diplomas = reminiscent of celebrity endorsement ✓ get introduced by someone else → mention experience, qualifications... celebrity endorsement What do you call the quality of always behaving in the same way or of having the same opinions, standard, etc? Why can this impact the final decision? [06:10] ✓ consistency → agree to small, initial commitments → commit to what you have already agreed → write voluntary, active, public commitments ✓ improve customer loyalty loyalty to a brand, stick to your choice despite price increase What is the property that makes a person likeable, that allows them to be liked? How can this foster a better rapport when negotiating or selling? [07:45] ✓ likeability → behave in a similar manner → pay (genuine) compliments → show you want to cooperate e.g. share personal interests before negotiating if others like you, then that means that you possess the ability to get along with others, which is a prized workplace skill Why do people copy the actions of others in an attempt to emulate behaviour in certain situations? How can you take advantage of this social need? [09:10] ✓ social proof / consensus → show others like you follow the herd instinct Why is the state of being in agreement and working together important when trying to convince your partners? (this is NOT in the video) ✓ unity → having business, social, cultural ties → (possibly) being in the same boat (i.e. being in the same unpleasant situation as other people) speaker is one of us 10 9 20240119 15:30-16:30 1.5 1666 active Political correctness (2/2) By the end of this session you will have studied 20240126-20240218 Amazonia adventure

Zoom meeting details S.Kabanov - Duncan Potter's Zoom Meeting Meeting ID: 719 7908 9976 Passcode: Jg9s29 https://us04web.zoom.us/j/71979089976?pwd=lIWdN2LkSbZPtVpZXPQBaarApipZMp.1 ]]> 1 Political correctness works for no one - Jonathan Kay 20231226 hw20231228 pix/icons8-collaboration-100_white.png Do you believe political correctness really makes things better? For whom? Political Correctness Works For No One | Jonathan Kay | TEDxUTSC - 16 Sept 2019 continue from [07:31] Jonathan Kay is the Canadian editor for Quillette.com, a host of the Quillette and Wrongspeak podcasts, a book author and a columnist. His work has appeared recently in the National Post, Washington Post, The Atlantic, CBC.ca, Foreign Affairs and Maclean’s. His books include Among The Truthers(HarperCollins, 2011) and Legacy: How French Canadians Shaped North America (Signal, 2016). He is currently working on two book projects scheduled for publication in 2019. He tweets daily on the news at @jonkay. Jonathan Kay is the Canadian editor for Quillette.com, a host of the Quillette and Wrongspeak podcasts, a book author and a columnist. His work has appeared recently in the National Post, Washington Post, The Atlantic, CBC.ca, Foreign Affairs and Maclean’s. His books include Among The Truthers (HarperCollins, 2011) and Legacy: How French Canadians Shaped North America (Signal, 2016). He is currently working on two book projects scheduled for publication in 2019. https://www.youtube.com/watch?v=tPdMG3oFGac → watch the video → answer the questions ]]> 8 1 Political correctness works for no one - Jonathan Kay 20231226 hw20231228 active wip edit_ol_qa prep_ol_qa pix/icons8-collaboration-100_white.png Do you believe political correctness really makes things better? For whom? Political Correctness Works For No One | Jonathan Kay | TEDxUTSC - 16 Sept 2019 Jonathan Kay is the Canadian editor for Quillette.com, a host of the Quillette and Wrongspeak podcasts, a book author and a columnist. His work has appeared recently in the National Post, Washington Post, The Atlantic, CBC.ca, Foreign Affairs and Maclean’s. His books include Among The Truthers(HarperCollins, 2011) and Legacy: How French Canadians Shaped North America (Signal, 2016). He is currently working on two book projects scheduled for publication in 2019. He tweets daily on the news at @jonkay. Jonathan Kay is the Canadian editor for Quillette.com, a host of the Quillette and Wrongspeak podcasts, a book author and a columnist. His work has appeared recently in the National Post, Washington Post, The Atlantic, CBC.ca, Foreign Affairs and Maclean’s. His books include Among The Truthers (HarperCollins, 2011) and Legacy: How French Canadians Shaped North America (Signal, 2016). He is currently working on two book projects scheduled for publication in 2019. https://www.youtube.com/watch?v=tPdMG3oFGac → watch the video → answer the questions ]]> political_correctness_works_for_no_one_jonathan_kay_TEDxUTSC_tPdMG3oFGac.mp4 Introduction my name is Jonathan Kaye I'm the Canadian editor for Colette comm a podcaster a book author many people in the Twitter community have described me as a professional shitty story one of the previous speakers she mentioned about her intersectional nature she talked about going to Starbucks and being the one who had the really really complicated latte I just warned you I'm the guy who goes to the gas station and gets the instant coffee in the microwave so my perspective is a little different but I do want to build bridges my subject is political correctness and I think when people look at someone like me they assume that I'm gonna start my presentation by going through a long angry list of recent episodes and controversies people who got shut up or were censored or were mobbed in some way but I don't want to recite that list of controversies because I think most people in this room already know the episodes I'm talking about they're pretty well covered in the news I also want to make sure that when people watch this video on YouTube which I hope they do in coming years they find it relevant in a way that goes past recent headlines because the problem of political correctness that I'm talking about is a problem that is ageless it's a problem that goes back in fact to ancient times since people have been using words they have been using those words to shut down people who are using words that they don't like some of the foundational and most violent disputes in Islam and Judaism and Christianity involve people trying to dictate what language other people use what languages they use for God or for prayer or for believers or for heretics and many of those discussions that were had many of those arguments and controversies essentially followed the same politically correct pattern that now dictates the arguments we have over land and hashtags and everything else that informs our arguments about this subject I also want to acknowledge the fact that political correctness is a bipartisan phenomenon we typically talk about it these days as problem on the left but you also see it on the right side of the political spectrum if you go on a right-wing Facebook group and you say something nasty about Donald Trump I can guarantee you you will see a politically correct reaction from your audience even if they don't call it political correctness I'd also like to acknowledge that even though political correctness has a negative connotation it starts out with good intentions we all want to live in a society that has less racism and less sexism and less homophobia and transphobia the problem isn't with bad intentions behind political correctness the problem is human nature human beings love power they love the power to shut up other people and they will leverage any rule any law any standard to attain that power and that's how political correctness affects our society it's not just that we can't say a limited range of things we can't resonate with other people on any subject we want to take the subject of today's event we become more passive aggressive we become more aggressive we become more passive aggressive because we are encouraged to feel more pain more emotional discomfort when other people say things that we disagree with then we become more aggressive because we weaponize that pain that we feel we mob people on social media we attack people now it used to be political correctness in the old days when I was younger when I was at college you had to use an intermediary you had to go through government or you had to go through a human rights tribunal to shut somebody down that's not the case anymore you can go directly to Facebook or to Twitter this is one of the ways that political correctness has changed you know when I was younger the dominant metaphor was big brother from Georgia where Orwell's novel 1984 Big Brother but that model doesn't exist anymore the idea of a single authoritarian power shutting people down these days people their censorship the telescreen that existed on the wall in the novel 1984 that telescreen is now in our hands that's how we censor people we don't depend on Big Brother we have become Big Brother now some people may say well that's fine you may call it Big Brother you may call it political correctness but it's about calling people out on racism and sexism online and surely that's a good thing the problem is that the people who suffer most are the smallest fish in the ocean they're the people who don't have any power they're the people who get called out the big players on the other hand someone like for instance Jordan Peterson he doesn't get called out or if he does he has the power to overcome it Jordan Peterson of course is a tenured University of Toronto professor at the school where we're having this event he says politically correct things all the time politically incorrect things all the time but he doesn't suffer much for it in fact his last book sold I think 2 million copies because he has the power to fight back political correctness targets people who can't fight back and this plays out institutionally as well I have experience in journalism on the left and on the right I worked for a progressive liberal magazine and I also worked for a conservative newspaper it was at the left-wing liberal magazine that I saw political correctness was the most acute that's because of the crowdsource nature of political correctness these days it's the people within your own networks who hurt you so if you're a conservative it actually doesn't hurt you that much if you're a conservative the people in your networks don't mind if you say politically incorrect things in fact they're cheerleading you when I worked at that conservative newspaper my most popular columns were the ones denouncing political correctness when I went to that left-wing magazine as I said despite the fact that the actual substance of what I was publishing what I was saying was progressive stuff the people I work with were terrified of saying the wrong thing that's because the people in their social networks were the enforcers of politically correct orthodoxy this is what's different from the old days in the old days you ran afoul of a central authority these days you run afoul of your friends your colleagues your relatives people who have the same opinions as you and who monitor everything you say closely some of the smartest people I worked with in my career were at that left-wing progressive magazine but they were people who were scared to say what they wanted to say because they thought that they were always one hashtag or one syllable one pronoun one mistake away from a career-ending utterance and so they kept their mouth shut whole weeks would go by when they wouldn't say anything on Twitter or Facebook or if they did they talk about their clothes or what they ate meanwhile my conservative friends are jabbering away they don't care that's why if you remember one thing from this presentation please remember this political correctness despite the fact that it's supposed to be a left-wing doctrine hurts people on the Left more than it hurts people on the right because of the crowdsourced nature of its implementation that's why I don't like to talk about scandals that you see in the news that much because the scandals don't tell the whole story you know do I think it's terrible that some conservative professor was shut down on a university campus or someone pulled a fire alarm or ben shapiro was prevented from speaking at berkeley or something like that yeah that's annoying it's not good but the real scandal isn't those isolated scandals the real scandal is everything you don't hear about because people don't speak their mind because they're scared and so no one notices because no one says anything and as I say that hurts people on the left more than hurts people on the right this very week I said I wasn't going to talk a lot about examples but something happened this very week that I thought was highly illustrative it was it involved the children's and young adult author named Ellen oh and I could not think of a more impeccably diverse multicultural ally and advocate and is known in the world of young adult fiction for her advocacy of diversity and even started an organization called we need more diverse books she went on Twitter earlier this week and started calling out peoples that people of color can be racist to which is true and we need people of color to to be more rigorous about their messaging because a lot of them are tone deaf mistake you can imagine how people responded they say tone deaf that's insulting a few hours later she gets back on Twitter and says I'm so sorry I'm so sorry I offended people by saying the word deaf and then at the end she apologizes she says thank you for pointing out my mistake and making me a better person or words to the effect by the way this is how you can always tell if you're in the midst of a politically correct cult if people end by thanking their tormentors for pointing out how horrible they are you know when when the witches thank the witch hunters that's when you know that during a cult and this is a serious problem and as I say it's limiting the range of opinions people hear and in fact it attacks the very premise of this event we're having the idea of resonance resonance works great when you're on the same wavelength with somebody when someone is on a different wavelength the concept of resonance both in physics and in society it becomes more complicated and you need a robust society a robust commitment to freedom of speech so that people who have different wavelengths can communicate with each other and don't shut each other down so what are the solutions I see three solutions oh I see more but I have a limited amount of time the first is we shouldn't be part of the problem it means if we disagree with somebody you hear something you disagree with try not to medicalize it try not to assign psychic pain or emotional discomfort to it without first saying maybe I just disagreed with that it doesn't mean I'm suffering some kind of medical reaction to it now there are some kinds of words and phrases that truly are medically painful in the way they they affect us we all know those those words and phrases I'm not gonna repeat them here in those cases it's fine to say those words hurt me because some words really do hurt I get that but in borderline cases ask yourself is the pain I'm feeling is the discomfort I'm feeling is it authentic or is it a political artifact of the environment in which we live where I am encouraged to experience different kinds of opinions different senses of humor different kinds of communication as authoring as a form of attack on me when it's not sometimes it's just at different wavelengths that happens - so ask yourself that cross examine yourself about your reaction to things the other thing is when somebody does force you to submit to political correctness try to resist but I'm not naive I know that especially for young people it's impossible sometimes sometimes to keep your job or to keep your place in school or to keep yourself you're placing a peer group it's necessary to submit to politically correct regimes but what I would ask is that if you do have to submit destroy the premise of the person who is trying to shut you up say to them look I get it I have to delete the tweet I have to apologize I have to do this I have to go to a diversity class or what not because of what I said fine you have more power than me that's why I'm doing what you want me to do not because I agree with the premise that I caused anybody psychological pain but because you have more power than me I also will tell you that if the roles are reversed in a few years and I have that power over you I will not be using that power in the same way because I want to live in a society where free speech is valued more than the feelings of people who may or may not be offended by what I have to say the third thing I would say my third solution voice your community regardless of whether or not you're offended I happen to be Jewish when I'm online and I see somebody getting called out for saying something that's allegedly anti-semitic bad joke stereotype if I don't think it's anti-semitic I will say so I will jump in and say I'm Jewish I don't find that offensive relax we've all seen Seinfeld we can tell the jokes I tried to use my moral capital as a Jew to say that something isn't anti-semitic if it's not and you can do the same thing with it whether you're gay trans black Jewish not Jewish it doesn't matter voice your community regardless of whether you're offended or not because if we leave the marketplace of ideas to people who are constantly offended and we don't speak up when we're not offending we have no one else to blame but ourselves if the marketplace of ideas is taken over by Big Brother's little minions thank you you What kind of person gets their coffee at a petrol station & warms it up in the microwave? Why does Jonathan introduce himself this way? What bridges does he want to build? [00:30-01:04] He probably does it not to offend a person who works at a petrol station and makes this coffee by saying that the drink is cold. He doesn’t want to make any fuss about it and look like he’s nitpicking < ! - - (Tatiana Bogomolova) - - > ✓ His action of getting coffee at a petrol station and warming it in the microwave may symbolize a practical, no-frills approach to life, which could be perceived as a low-context behavior. It also represents a pragmatic, down-to-earth mindset. His choice of coffee and method of preparation could align with a linear-active mindset, which values efficiency and straightforwardness. It may resonate with cultures that emphasize a focus on indulgence versus restraint, favoring simplicity over extravagance --> ]]> fastidiousness = trait of being meticulous about matters of taste or style Why is the problem of political correctness ageless? [01:31-02:01] ✓ goes back in fact to ancient times since people have been using words ✓ they have been using those words to shut down people who are using words that they don't like 〆political correctness is leveraged to silence opposing viewpoints → maintain existing power structures = arguably synonymous of high uncertainty avoidance = reminiscent of collectivism & restraint rather than more progressive, indulgence oriented individualism ✓ some of the foundational and most violent disputes in Islam and Judaism and Christianity involve people trying to dictate what language other people use what languages they use for God or for prayer or for believers or for heretics = inclination to control language and expression → reduce potential sources of conflict or confusion → high uncertainty avoidance What does he mean by political correctness being a bipartisan phenomenon? [02:21] ✓ problem is on the left but you also see it on the right side of the political spectrum → any political group can demonstrate tendencies to control language → any political group can conform to certain standards in ways that limit open discourse bipartisan /baɪˌpɑ:tɪˈzæn/ = involving two (political) parties Why aren't good intentions just not enough? [02:45] ✓ we all want to live in a society that has less racism and less sexism and less homophobia and transphobia 〆the problem is human nature → human beings love power → they love the power to shut up other people → they will leverage any rule, any law, any standard to attain that power = restraint rather than indulgence Why are we becoming more passive aggressive? [03:42] ✓ we are encouraged to feel more pain, more emotional discomfort when other people say things that we disagree with ✓ we weaponise that pain → individuals avoid direct confrontation → resort instead to passive-aggressive tactics when faced with disagreement or emotional discomfort How was political correctness in the old days, how has it changed now? [04:08-05:16] ✓ the dominant metaphor was Big Brother from George Orwell's novel 1984 Big Brother = idea of a single authoritarian power shutting people down → high uncertainty avoidance, restraint and power distance ✓ we have become Big Brother → nowadays, we can call people out on racism and sexism online = levels of indulgence and uncertainty avoidance have decreased → majority of people are not afraid to take risks and express their opinions mobbing = bullying of an individual by a group, in any context, such as a family, peer group, school, workplace, neighbourhood, community, or online. When it occurs as physical and emotional abuse in the workplace, such as "ganging up" by co-workers, subordinates or superiors, to force someone out of the workplace through rumour, innuendo, intimidation, humiliation, discrediting, and isolation, it is also referred to as malicious, non-sexual, non-racial/racial, general harassment What does Jonathan contest about political correctness? [05:20-06:08] ✓ political correctness targets people who can't fight back 〆big wigs can get away with politically incorrect contents = can afford to do so because of their reputation & their power to fight back big wig = important person Why does political correctness as a left-wing doctrine hurt actually people more on the left than on the right end of the spectrum? [06:24-07:10] ✓ politically correct behaviour is supposed to be a left-wing doctrine → care about the minorities 〆hurts people on the left more than it hurts people on the right → should be extremely careful of every single hashtag/syllable/pronoun e.g. firefighter ← fireman house-maker ← house-wife chalkboard ← blackboard Why are some people terrified of saying the wrong thing? What has changed? [07:11] ✓ people in their social networks are the enforcers of politically correct orthodoxy = different from the old days → in the old days you ran afoul of a central authority → these days you run afoul of your friends, your colleagues, your relatives = people who have the same opinions as you but who monitor everything you say closely 〆always one hashtag, or one syllable, one pronoun, one mistake away from a career-ending utterance = increased awareness and scrutiny of language → unreported cases where individuals self-censor out of fear ✓ political correctness is leveraged to silence opposing viewpoints → maintain existing power structures enforcer = one whose job it is to execute unpleasant tasks for a superior to run afoul of sth (AmEn) = to do sth that is not allowed by a law or rule or sth that people in authority disapprove of What is the real scandal about political correctness? [08:53-09:20] ✓ you don't hear everything because people don't speak their mind ✓ refrain from self-expression = fear of facing backlash → opt to remain silent = self-censorship → no one notices → limiting the range of opinions people hear to undermine = to make sth, especially sb's confidence or authority, gradually weaker or less effective; to make sth weaker at the base, for example by digging under it backlash (~ against | from) = strong negative reaction by a large number of people, for example to sth that has recently changed in society What solutions does Jonathan recommend? What question(s) should one ask themselves? [11:25] → 3 solutions [12:25] [13:00] [14:14] if we disagree with somebody, or you hear something you disagree with → try not to medicalize it [12:25] i.e. not to assign psychic pain or emotional discomfort to it e.g. Is the pain or discomfort I'm feeling authentic or a political artefact of the environment in which we live, where I am encouraged to experience different kinds of opinions? → resist if someone forces you to submit [13:00] → voice your community if you think it's not offending [14:14] artefact = feature not naturally present, introduced during preparation or investigation to go against the grain = to be contrary to the natural inclination or feeling of someone or something to medicalise = to identify a condition as a disease so as to get treatment in order to improve your overall quality of life What conclusions are drawn? Do you agree with them? [15:06] ✓ don't stifle free speech . if we allow the marketplace of ideas to be dominated by easily offended individuals . if we fail to defend our own viewpoints when they are not offensive → we are responsible for any consequences that arise to stifle /'staifəl/ = to prevent sth from happening; to prevent a feeling from being expressed 7 3 Both Not Half: How language shapes identity | Jassa Ahluwalia | TEDxChandigarh 20231220 hw20231227 wip active edit_ol_qa prep_ol_qa pix/icons8-collaboration-100_white.png Are some minorities more likely to suffer from discrimination because of the way they speak English? Why? Both Not Half: How language shapes identity | Jassa Ahluwalia | TEDxChandigarh Is he British? Is he a Punjabi? No, he is both. Listen to the powerful story of a man torn between two identities and how he overcame it all. Jassa Ahluwalia is an actor, writer and filmmaker. He came to prominence as loveable badboy Rocky in the hit BBC Three series ‘Some Girls’, followed by starring roles in ‘Ripper Street’ and the internationally acclaimed series ‘Peaky Blinders’. Jassa found further recognition in 2019 after his homemade comedy skits went viral on social media. His videos, in which he plays an old Punjabi uncle, were accompanied by his hashtag #BothNotHalf, the distillation of his ideas on mixed heritage experience. This led to Jassa being elected to the Equity Minority Ethnic Members Committee to help lead the fight for better representation in the performing arts. https://www.youtube.com/watch?v=SP0bAQ8J6C0 → watch the video → answer the questions → recycle terminology describing political correctness, micro assaults, micro insults & micro invalidations]]> both_not_half_how_language_shapes_identity_jassa_ahluwalia_TEDxChandigarh_SP0bAQ8J6C0.mp4 How did Jassa react to the vendor's offer to buy bottled water? Why? What cultural types are demonstrated in this example? [0:30-1:35] ✓ need to conform to the British cultural etiquette ✓ show political correctness ✓ avoid potential micro-aggressions or insults → be assertive to decline the offer without causing offence → switch to Punjabi despite cultural interaction & expectations 〆show limitations and challenges of adhering to political correctness in a diverse and multicultural environment ✓ Indian culture → multi-active: emotional, people-oriented, collectivist ✓ English culture → linear-active: reserved, factual but polite, more introverted and individualist What incident made Jassa understand he had a strong Punjabi accent as a child? How did his mother behave? Why? [04:03-04:17] ✓ exclaimed with a strong Punjabi accent "Mummy, I want a banana" in the supermarket ✓ mother's response involved panicking → fear of social norms (high uncertainty avoidance) and potential reactions to her child's speech (micro aggression) = British child cannot speak with an Indian accent → perpetuation of stereotypes → denial of dual cultural identity perpetuation = act of prolonging something What book made a big impression on Jassa Ahluwalia as a teenager? Why and how? [04:32-05:18] ✓ The Man Cub, by R.Kipling ✓ caught between two worlds → realizes the impact of identifying as "half Indian, half British" ✓ opens up to accusations of not being = form of micro invalidation 〆identifying as "half" → subjected to micro assaults and micro insults → doesn't fully belong to either culture What incident during a maths class led to the teacher's reprimand, and why did it bother Jassa? [05:20-06:42] ✓ singing inspired by his grandparents' mispronunciations (caricature of accents) = laugh at himself 〆teacher reprimanded Jassa for mocking the Indian accent = micro assault 〆dismisses cultural expression 〆undermines sense of belonging = micro invalidation 〆denies Jassa's experience and heritage = political correctness → avoid language and behaviour that may be considered disrespectful or offensive to certain groups to undermine = to make sth, especially sb's confidence or authority, gradually weaker or less effective to reprimand = to tell sb officially that you do not approve of them or their actions How did the realization that national identities are a construct impact the speaker's sense of being? ✓ national identities are not an essential truth = a construct that you don't need → liberate from the boundaries of predefined labels, challenging societal expectations of identity → become attuned to micro assaults related to national identity = antidote to potential micro-attacks or invalidations arising from societal pressures → promote inclusiveness by discouraging micro-aggressions construct = idea or a belief that is based on various pieces of evidence which are not always true; contrast between lived reality and the construct held in the mind attuned = familiar with sb/sth so that you can understand or recognize them or it and act in an appropriate way Why does he find the term “mixed race” problematic? What alternative term does he prefer? = “linguistic hangover” of scientific racism → fear of race mixing ✓ “mixed heritage” = more inclusive and nuanced ✓ embraces and recognises complexity of one's cultural background ✓ emphasises richness of diverse cultural influences that contribute to a person’s identity hangover = feeling, custom, habit, etc. that remains from the past, although it is no longer practical or suitable What does the idea BothNotHalf mean? ✓ embodies non-binary approach to life → rejects easy distinctions and historical prejudices → people, regardless of their background, ethnicity, nationality, gender, sexuality, social class, are whole entities → different aspects cannot be separated ✓ challenges power structures and labels that promote separation and control ✓ encourages to move beyond oversimplified categories = a call to reshape our minds and embrace the richness of diversity Why do power structures love labels? ✓ power structures use labels because they promote division and control ✓ labels simplify complex identities into convenient categories → produces a sense of "us" and "them" that encourages further stereotyping 〆allows control through divide-and-rule tactics 〆in cultures with a high level of power distance power structures use labels → to silence opposing viewpoints → to preserve the existing system What could help us change our view on the idea of national identity? [16:14-16:52] In what ways does he suggest individuals can take back control and power from divisive language and labels? ✓ regain control and power over divisive language and labels ✓ recognize the language of division ✓ rewrite into a language of inclusion → force the world to spot all the differences and diversities = be open to experience ✓ being conscientious, agreeable = support eagerness to avoid uncertainty ✓ restructuring of thinking habits “none of us is half anything; all of us are both something” = emphasises richness and uniqueness of different components, experiences and identities agreeable = pleasant and easy to like 6 2 How language shapes the way we think | Lera Boroditsky 20240119 hw20240122 active wip prep_ol_qa edit_ol_qa pix/icons8-collaboration-100_white.png ✓ if that target language features concepts that don't exist in your mother tongue (...) ]]> How language shapes the way we think | Lera Boroditsky There are about 7,000 languages spoken around the world -- and they all have different sounds, vocabularies and structures. But do they shape the way we think? Cognitive scientist Lera Boroditsky shares examples of language -- from an Aboriginal community in Australia that uses cardinal directions instead of left and right to the multiple words for blue in Russian -- that suggest the answer is a resounding yes. "The beauty of linguistic diversity is that it reveals to us just how ingenious and how flexible the human mind is," Boroditsky says. "Human minds have invented not one cognitive universe, but 7,000. https://www.youtube.com/watch?v=RKK7wGAYP6k → watch the video → answer the questions]]> how_language_shapes_the_way_we_think_lera_boroditsky_TED_RKK7wGAYP6k.mp4 So, I'll be speaking to you using language ... because I can. This is one these magical abilities that we humans have. We can transmit really complicated thoughts to one another. So what I'm doing right now is, I'm making sounds with my mouth as I'm exhaling. I'm making tones and hisses and puffs, and those are creating air vibrations in the air. Those air vibrations are traveling to you, they're hitting your eardrums, and then your brain takes those vibrations from your eardrums and transforms them into thoughts. I hope. (Laughter) I hope that's happening. So because of this ability, we humans are able to transmit our ideas across vast reaches of space and time. We're able to transmit knowledge across minds. I can put a bizarre new idea in your mind right now. I could say, "Imagine a jellyfish waltzing in a library while thinking about quantum mechanics." (Laughter) Now, if everything has gone relatively well in your life so far, you probably haven't had that thought before. (Laughter) But now I've just made you think it, through language. Now of course, there isn't just one language in the world, there are about 7,000 languages spoken around the world. And all the languages differ from one another in all kinds of ways. Some languages have different sounds, they have different vocabularies, and they also have different structures -- very importantly, different structures. That begs the question: Does the language we speak shape the way we think? Now, this is an ancient question. People have been speculating about this question forever. Charlemagne, Holy Roman emperor, said, "To have a second language is to have a second soul" -- strong statement that language crafts reality. But on the other hand, Shakespeare has Juliet say, "What's in a name? A rose by any other name would smell as sweet." Well, that suggests that maybe language doesn't craft reality. These arguments have gone back and forth for thousands of years. But until recently, there hasn't been any data to help us decide either way. Recently, in my lab and other labs around the world, we've started doing research, and now we have actual scientific data to weigh in on this question. So let me tell you about some of my favorite examples. I'll start with an example from an Aboriginal community in Australia that I had the chance to work with. These are the Kuuk Thaayorre people. They live in Pormpuraaw at the very west edge of Cape York. What's cool about Kuuk Thaayorre is, in Kuuk Thaayorre, they don't use words like "left" and "right," and instead, everything is in cardinal directions: north, south, east and west. And when I say everything, I really mean everything. You would say something like, "Oh, there's an ant on your southwest leg." Or, "Move your cup to the north-northeast a little bit." In fact, the way that you say "hello" in Kuuk Thaayorre is you say, "Which way are you going?" And the answer should be, "North-northeast in the far distance. How about you?" So imagine as you're walking around your day, every person you greet, you have to report your heading direction. (Laughter) But that would actually get you oriented pretty fast, right? Because you literally couldn't get past "hello," if you didn't know which way you were going. In fact, people who speak languages like this stay oriented really well. They stay oriented better than we used to think humans could. We used to think that humans were worse than other creatures because of some biological excuse: "Oh, we don't have magnets in our beaks or in our scales." No; if your language and your culture trains you to do it, actually, you can do it. There are humans around the world who stay oriented really well. And just to get us in agreement about how different this is from the way we do it, I want you all to close your eyes for a second and point southeast. (Laughter) Keep your eyes closed. Point. OK, so you can open your eyes. I see you guys pointing there, there, there, there, there ... I don't know which way it is myself -- (Laughter) You have not been a lot of help. (Laughter) So let's just say the accuracy in this room was not very high. This is a big difference in cognitive ability across languages, right? Where one group -- very distinguished group like you guys -- doesn't know which way is which, but in another group, I could ask a five-year-old and they would know. (Laughter) There are also really big differences in how people think about time. So here I have pictures of my grandfather at different ages. And if I ask an English speaker to organize time, they might lay it out this way, from left to right. This has to do with writing direction. If you were a speaker of Hebrew or Arabic, you might do it going in the opposite direction, from right to left. But how would the Kuuk Thaayorre, this Aboriginal group I just told you about, do it? They don't use words like "left" and "right." Let me give you hint. When we sat people facing south, they organized time from left to right. When we sat them facing north, they organized time from right to left. When we sat them facing east, time came towards the body. What's the pattern? East to west, right? So for them, time doesn't actually get locked on the body at all, it gets locked on the landscape. So for me, if I'm facing this way, then time goes this way, and if I'm facing this way, then time goes this way. I'm facing this way, time goes this way -- very egocentric of me to have the direction of time chase me around every time I turn my body. For the Kuuk Thaayorre, time is locked on the landscape. It's a dramatically different way of thinking about time. Here's another really smart human trick. Suppose I ask you how many penguins are there. Well, I bet I know how you'd solve that problem if you solved it. You went, "One, two, three, four, five, six, seven, eight." You counted them. You named each one with a number, and the last number you said was the number of penguins. This is a little trick that you're taught to use as kids. You learn the number list and you learn how to apply it. A little linguistic trick. Well, some languages don't do this, because some languages don't have exact number words. They're languages that don't have a word like "seven" or a word like "eight." In fact, people who speak these languages don't count, and they have trouble keeping track of exact quantities. So, for example, if I ask you to match this number of penguins to the same number of ducks, you would be able to do that by counting. But folks who don't have that linguistic trick can't do that. Languages also differ in how they divide up the color spectrum -- the visual world. Some languages have lots of words for colors, some have only a couple words, "light" and "dark." And languages differ in where they put boundaries between colors. So, for example, in English, there's a word for blue that covers all of the colors that you can see on the screen, but in Russian, there isn't a single word. Instead, Russian speakers have to differentiate between light blue, "goluboy," and dark blue, "siniy." So Russians have this lifetime of experience of, in language, distinguishing these two colors. When we test people's ability to perceptually discriminate these colors, what we find is that Russian speakers are faster across this linguistic boundary. They're faster to be able to tell the difference between a light and dark blue. And when you look at people's brains as they're looking at colors -- say you have colors shifting slowly from light to dark blue -- the brains of people who use different words for light and dark blue will give a surprised reaction as the colors shift from light to dark, as if, "Ooh, something has categorically changed," whereas the brains of English speakers, for example, that don't make this categorical distinction, don't give that surprise, because nothing is categorically changing. Languages have all kinds of structural quirks. This is one of my favorites. Lots of languages have grammatical gender; every noun gets assigned a gender, often masculine or feminine. And these genders differ across languages. So, for example, the sun is feminine in German but masculine in Spanish, and the moon, the reverse. Could this actually have any consequence for how people think? Do German speakers think of the sun as somehow more female-like, and the moon somehow more male-like? Actually, it turns out that's the case. So if you ask German and Spanish speakers to, say, describe a bridge, like the one here -- "bridge" happens to be grammatically feminine in German, grammatically masculine in Spanish -- German speakers are more likely to say bridges are "beautiful," "elegant" and stereotypically feminine words. Whereas Spanish speakers will be more likely to say they're "strong" or "long," these masculine words. (Laughter) Languages also differ in how they describe events, right? You take an event like this, an accident. In English, it's fine to say, "He broke the vase." In a language like Spanish, you might be more likely to say, "The vase broke," or, "The vase broke itself." If it's an accident, you wouldn't say that someone did it. In English, quite weirdly, we can even say things like, "I broke my arm." Now, in lots of languages, you couldn't use that construction unless you are a lunatic and you went out looking to break your arm -- (Laughter) and you succeeded. If it was an accident, you would use a different construction. Now, this has consequences. So, people who speak different languages will pay attention to different things, depending on what their language usually requires them to do. So we show the same accident to English speakers and Spanish speakers, English speakers will remember who did it, because English requires you to say, "He did it; he broke the vase." Whereas Spanish speakers might be less likely to remember who did it if it's an accident, but they're more likely to remember that it was an accident. They're more likely to remember the intention. So, two people watch the same event, witness the same crime, but end up remembering different things about that event. This has implications, of course, for eyewitness testimony. It also has implications for blame and punishment. So if you take English speakers and I just show you someone breaking a vase, and I say, "He broke the vase," as opposed to "The vase broke," even though you can witness it yourself, you can watch the video, you can watch the crime against the vase, you will punish someone more, you will blame someone more if I just said, "He broke it," as opposed to, "It broke." The language guides our reasoning about events. Now, I've given you a few examples of how language can profoundly shape the way we think, and it does so in a variety of ways. So language can have big effects, like we saw with space and time, where people can lay out space and time in completely different coordinate frames from each other. Language can also have really deep effects -- that's what we saw with the case of number. Having count words in your language, having number words, opens up the whole world of mathematics. Of course, if you don't count, you can't do algebra, you can't do any of the things that would be required to build a room like this or make this broadcast, right? This little trick of number words gives you a stepping stone into a whole cognitive realm. Language can also have really early effects, what we saw in the case of color. These are really simple, basic, perceptual decisions. We make thousands of them all the time, and yet, language is getting in there and fussing even with these tiny little perceptual decisions that we make. Language can have really broad effects. So the case of grammatical gender may be a little silly, but at the same time, grammatical gender applies to all nouns. That means language can shape how you're thinking about anything that can be named by a noun. That's a lot of stuff. And finally, I gave you an example of how language can shape things that have personal weight to us -- ideas like blame and punishment or eyewitness memory. These are important things in our daily lives. Now, the beauty of linguistic diversity is that it reveals to us just how ingenious and how flexible the human mind is. Human minds have invented not one cognitive universe, but 7,000 -- there are 7,000 languages spoken around the world. And we can create many more -- languages, of course, are living things, things that we can hone and change to suit our needs. The tragic thing is that we're losing so much of this linguistic diversity all the time. We're losing about one language a week, and by some estimates, half of the world's languages will be gone in the next hundred years. And the even worse news is that right now, almost everything we know about the human mind and human brain is based on studies of usually American English-speaking undergraduates at universities. That excludes almost all humans. Right? So what we know about the human mind is actually incredibly narrow and biased, and our science has to do better. I want to leave you with this final thought. I've told you about how speakers of different languages think differently, but of course, that's not about how people elsewhere think. It's about how you think. It's how the language that you speak shapes the way that you think. And that gives you the opportunity to ask, "Why do I think the way that I do?" "How could I think differently?" And also, "What thoughts do I wish to create?" Thank you very much. (Applause) "Imagine a jellyfish waltzing in a library while thinking about quantum mechanics." [01:05] ]]> ✓ share new thoughts through language which you had perhaps even never envisaged to envisage = to imagine what will happen in the future "To have a second language is to have a second soul" [01:50] ]]> ✓ language crafts reality → you are another person when you speak a different language "What's in a name? A rose by any other name would smell as sweet." [02:00] ]]> ✓ perhaps language doesn't craft reality → now we have data to check What is unusual about the language used by an Aboriginal community in Australia, called Kuuk Thaayorre? [02:45] "Which way are you going?" answer: North - north east in the far distance ]]> What two conclusions can you draw from the cultural example of language spoken by Kuuk Thaayorre people? (staying oriented [03:48]) (thinking about time [05:10]) ✓ if your language and your culture trains you to do it, you can do it e.g. stay oriented although we have no magnets in our beaks or in our scales ✓ they organize time from east to west = it gets locked on the landscape → no egocentric view (traditionally from left to right or vice versa) What does the quantity of alternative words for different colours & shades suggest? [06:48] ✓ in English, there's a word for blue that covers all of the colours that you can see ✓ in Russian, there isn't a single word → Russian speakers have to differentiate between light blue, "goluboy," and dark blue, "siniy." → make a categorical distinction = ability to perceptually discriminate colours faster How can gender of nouns differ across cultures? How does this affect the way people think? [08:22] examples: ✓ the sun is feminine in German but masculine in Spanish ✓ the moon is masculine in German but feminine in Spanish → for German speakers bridges are "beautiful," "elegant" = stereotypically feminine words → for Spanish speakers bridges are "strong" or "long" = more masculine words What examples are given to suggest how differently languages can describe events? [09:10] ✓ in English: "He broke the vase" ✓ in Spanish: "The vase broke" in English: "I broke my arm." → in many languages = you did it intentionally How will different speakers interpret a same event in different ways? [09:56] What conclusion can be drawn? [10:44] ✓ people remember different things about the same event → even eye-witnessing an event may be interpreted differently e.g. English speakers will remember who did it → English requires you to say, "He did it; he broke the vase." e.g. Spanish speakers might be less likely to remember who did it if it's an accident → more likely to remember that it was an accident Conclusion ✓ you will punish someone more, you will blame someone more if you just said "He broke it" (as opposed to "It broke.") ✓ language guides our reasoning about events What are the risks of losing linguistic diversity? [12:56] 〆about one language is lost every week 〆half of the world's languages will be gone in the next hundred years according to some estimates 〆almost everything we know about the human mind and human brain is based on studies of usually American English-speaking undergraduates at universities → what we know about the human mind is actually incredibly narrow and biased 5 fastidiousness = trait of being meticulous about matters of taste or style mobbing = bullying of an individual by a group, in any context, such as a family, peer group, school, workplace, neighbourhood, community, or online. When it occurs as physical and emotional abuse in the workplace, such as "ganging up" by co-workers, subordinates or superiors, to force someone out of the workplace through rumour, innuendo, intimidation, humiliation, discrediting, and isolation, it is also referred to as malicious, non-sexual, non-racial/racial, general harassment enforcer = one whose job it is to execute unpleasant tasks for a superior to undermine = to make sth, especially sb's confidence or authority, gradually weaker or less effective; to make sth weaker at the base, for example by digging under it backlash (~ against | from) = strong negative reaction by a large number of people, for example to sth that has recently changed in society to go against the grain = to be contrary to the natural inclination or feeling of someone or something to medicalise = to identify a condition as a disease so as to get treatment in order to improve your overall quality of life artefact = feature not naturally present, introduced during preparation or investigation to stifle = to prevent sth from happening; to prevent a feeling from being expressed perpetuation = act of prolonging something to undermine = to make sth, especially sb's confidence or authority, gradually weaker or less effective to reprimand = to tell sb officially that you do not approve of them or their actions construct = idea or a belief that is based on various pieces of evidence which are not always true; contrast between lived reality and the construct held in the mind attuned = familiar with sb/sth so that you can understand or recognize them or it and act in an appropriate way hangover = feeling, custom, habit, etc. that remains from the past, although it is no longer practical or suitable agreeable = pleasant and easy to like 4 20240115 15:45-16:45 1.5 1666 active Political correctness (1/2) By the end of this session you will have studied 20240126-20240218 Amazonia adventure