Russia’s war fuels a wage spiral that threatens army recruitment

nlmkind021 y23nlmkind021 20241220 (send the link to your google doc (in edit mode!)

Prepare for quarterly test vocab pre teach

Download onto your phone or tablet and listen carefully. (the file will be available here for download later) (the url will be available here later) RS2323 duncanpotter@yandex.ru ]]> xml sbook_plugins/wordlist_generated_from_xml_clog_sbook_for_sbook_session.inc Evgeniya Fomchenkova fomchenkova_ev@nlmk.com +79803597057 Evgeniya has one to one lessons once a week with local teacher Ekaterina (Valentina had lessons with her as well), they focus mainly on fluency. Evgeniya is head of financial department. Attendance sheet: https://disk.yandex.ru/i/ZUMfpKMDS4csmQ 2 daughters 2024 8-yr old younger daughter - Sonia? 13-yr B1? finance dir since 2022 20241220 09:00-09:45 1 active Can access to the property ladder improve talent retention in state-owned companies? By the end of this session you will have studied Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20241213 → time allowed: 60min Quarterly test (on-line version)

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> 2 Pre-reading (data analysis) active edit_ol_qa pix/icons8-collaboration-100_white.png visual

https://sr2022.rzd.ru/en/social-aspect/employee-development/staff-structure-turnover → answer the questions.]]> What do the shares of staff's education at Russian Railways suggest? ✓ approximately 2/3rds of staff are little educated → mostly menial tasks menial = not skilled or important, and often boring or badly paid What age groups are most likely to leave Russian Railways? How can this jeopardise core activities? ✓ under 35 years → running & maintenance of trains depends mostly on age groups likely to be attracted by better paid jobs Why can the percentage of blue collars explain how Russian Railways core activities are affected? ✓ blue collars account for almost 64% of personnel → their resignation even in small numbers will directly impact the company's operations 5 Follow-up active edit_ol_qa prep_ol_qa pix/icons8-collaboration-100_white.png What could prevent traditionally loyal, life-long employees of state-owned companies from resigning for a better paid job? Can access to the property ladder improve talent retention in state-owned companies? What could be the impact of such massive desertion on the Russian economy? ✓ shortage of low-skilled manpower ✓ disruption in primary & secondary sectors ✓ inflation How can you improve employee retention in state companies? ✓ increase salaries to align with new expectations ✓ focus on social measures e.g. convince board members to provide employees with access to the property ladder → help obtaining mortgages ✓ guarantee long-life employment How can we attract migrant labour from India & other emerging economies to substitute for Russian low-skilled volunteering in military operations for a better remuneration? ✓ facilitate administrative procedures of work permit delivery ✓ take into consideration the fluctuating exchange rate of the rouble to remain competitive ✓ offer perks (e.g. medical package, free accommodation, cheap cantine...) 20241217 17:45-18:30 1 active Case study - reading (Russia’s war fuels a wage spiral that threatens army recruitment) By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. Business Partner C1 Unit 1 Innovation pg 8 ex 5 A B C vocab Business Partner C1 coursebook

Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20241213 → time allowed: 60min Quarterly test (on-line version)

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> 3 Russia’s war fuels a wage spiral that threatens army recruitment active wip 20240807 hw20240814_n1 edit_short_reading_floating prep_short_reading_floating pix/icons8-reading-100_white.png How long will civilian wages outpace military pay for fighting in Ukraine? Can the Kremlin avoid another call-up ahead of March elections? https://www.bloomberg.com/news/articles/2024-01-24/russia-s-war-fuels-a-wage-spiral-that-threatens-army-recruitment Read the excerpt. → answer the questions]]> Is the acute deficit of workers only due to the war in Ukraine? ✓ according to the article - yes, but not only... 〆demographic trough in the active population 〆economic growth in certain sectors (defence industry) & large scale infrastructure projects 〆over-supply of white collar workers 〆low levels of productivity → replenish human resources regardless of the conflict in Ukraine trough = antonym of peak; period of time when the level of sth is low, especially a time when a business or the economy is not growing Who will win the race of increased salaries? At what cost? ✓ poor people rather than the middle class will benefit from this situation 〆overheating of the economy 〆high inflation How different is today's labour shortage from the past? ✓ steadily increasing ✓ now most acute in the defence & administration sectors ✓ migration workers unwilling and/or unable to satisfy new needs Why could the Russian government take the risk of resting on targeted mobilization? ✓ remuneration now less attractive than in the early days of the war = rise military wages at the cost of inflation? → weigh mobilisation against stability How may scarcity of workers impact Russian economy’s potential growth? 〆no competition or exchange of skills among local & international workers 〆highly-skilled professionals seek better opportunities abroad (brain drain) → little innovation & growth in new technologies 〆compound impact of sanctions limiting transfer of technology Where are Russian authorities seeking alternative workforce from? ✓ Kenya ✓ North Korea ✓ Cuba ✓ convicts sentenced to forced labour Why is the new Russian labour market reality threatening? 〆war fuels a wage spiral → threatens army recruitment 〆doesn't appeal to highly-skilled migrant labour force → endangers manufacturing & activities relying on low-skilled labour Russia’s war fuels a wage spiral that threatens army recruitment Russia’s war fuels a wage spiral that threatens army recruitment Bloomberg News 20240124 https://www.bloomberg.com/news/articles/2024-01-24/russia-s-war-fuels-a-wage-spiral-that-threatens-army-recruitment

acute = very serious or severe posh = elegant and expensive ignite = to start to burn replenish (with sth) = (formal) to make sth full again by replacing what has been used lucrative = producing a large amount of money; making a large profit regain = to get back sth you no longer have, especially an ability or a quality vie = (formal) to compete strongly with sb in order to obtain or achieve sth plunge = to move or make sb/sth move suddenly forwards and/or downwards; to decrease suddenly and quickly out-sized = larger than normal for its kind scarcity = if there is a scarcity of sth, there is not enough of it and it is difficult to obtain it; shortage drag on = to last unnecessarily long lean = to rest on or against sth for support opinion poll = inquiry into public opinion conducted by interviewing a random sample of people exodus = situation in which many people leave a place at the same time exacerbated = sth made worse, especially a disease or problem strain = pressure on sb/sth because they have too much to do or manage, or sth very difficult to deal with

4 Data analysis 20240807 hw20240814_n2 active edit_ol_qa prep_ol_qa pix/icons8-collaboration-100_white.png visual

https://www.bloomberg.com/news/articles/2024-08-05/russia-s-oil-tax-revenue-jumped-by-more-than-50-last-month

https://www.bloomberg.com/news/articles/2024-08-05/russia-s-oil-tax-revenue-jumped-by-more-than-50-last-month → prepare 3-5 questions & answers (follow the sample questions given in Pre-reading (data analysis) 2 above) ]]> What sectors are experiencing a significant shortage of workers in Russia due to the ongoing war in Ukraine? ✓ The sectors experiencing a significant shortage of workers include metal refineries, public administration, defense, and various civilian roles such as couriers and security guards. What was the unemployment rate in Russia as of December, and how does it relate to the current labor market? As of December, Russia's unemployment rate was at a historical low of 2.9%. This low unemployment rate, coupled with a significant demand for workers (recorded at 2.3 million), has intensified the labor shortage, making it challenging for employers to find qualified personnel. What kind of blue-collars workers had the most significant wage growth in 2023? ✓ truck drivers What do employment figures suggest? What are the consequences? ✓ little or no employment = historical low → demand for products & services greater than supply 5 Follow-up wip active prep_ol_qa edit_ol_qa pix/icons8-collaboration-100_white.png What could be the impact of such massive desertion on the Russian economy? How can we attract migrant labour from India & other emerging economies to substitute for Russian low-skilled volunteering in military operations for a better remuneration? acute = very serious or severe posh = elegant and expensive to ignite = to start to burn to replenish (with sth) = (formal) to make sth full again by replacing what has been used lucrative = producing a large amount of money; making a large profit to regain = to get back sth you no longer have, especially an ability or a quality to vie /vaɪ/ (with sb) (for sth) = (formal) to compete strongly with sb in order to obtain or achieve sth to plunge = to move or make sb/sth move suddenly forwards and/or downwards; to decrease suddenly and quickly out-sized = larger than normal for its kind scarcity = if there is a scarcity of sth, there is not enough of it and it is difficult to obtain it; shortage to drag on = to last unnecessarily long to lean on against / on sth = to rest on or against sth for support opinion poll = inquiry into public opinion conducted by interviewing a random sample of people exodus = situation in which many people leave a place at the same time to exacerbate /eksˈæsə:beɪt/ = to make sth worse, especially a disease or problem strain = pressure on sb/sth because they have too much to do or manage, or sth very difficult to deal with trough = antonym of peak; period of time when the level of sth is low, especially a time when a business or the economy is not growing 20241210 14:15-15:00 1 active Business Partner C1 | An innovative approach By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. Business Partner C1 Unit 1 Innovation Business Partner C1 coursebook

Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20241213 → time allowed: 60min Quarterly test (on-line version)

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> Business Partner C1 active textbook bups/business_partner/business_partner_c1/business_partner_c1_coursebook.pdf T / Cl Would you like to be an innovation director? What do you think this job involves? ✓ focus mainly on the development of new products and services ✓ oversee the identification, development and production of new products and services (...) pg 8 ex 2 3 video business_partner/business_partner_c1/business_partner_c1_video_files/business_partner_c1_video_u1_l1_1.1.1_ME_l.mp4 T / Cl How can you create the greatest bang for your buck? ✓ play with technology (incl. over-tinkering) ✓ find like-minded people ✓ tackle big challenges ✓ gain insight (learn about workarounds used by others) ✓ prototype pg 8 ex 4 speaking ]]> to hang out = to spend time in a certain location or with certain people incubator = organization which helps new businesses to develop by giving them office space, services and equipment and providing them with business and technical advice blockchain = system in which a record of transactions made in Bitcoin or another cryptocurrency is maintained across several computers that are linked in a peer-to-peer network sight-impaired = used to describe someone who cannot see well cystic fibrosis = serious medical condition, especially affecting children, in which breathing and digesting food is very difficult Parkinson(’s) (disease) = serious illness in which your muscles become very weak and your arms and legs shake to tinker with = to make small changes to sth in order to repair or improve it, especially in a way that may not be helpful glass ceiling = ceiling based on attitudinal or organizational bias in the work force that prevents minorities and women from advancing to leadership positions more bang for the buck = good value for money 20241203 17:45-18:30 1 active Business Partner C1 | Secrets of blue-sky thinking Business Partner C1 | An innovative approach By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. Business Partner C1 Unit 1 Innovation Business Partner C1 coursebook

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> 1 Secrets of blue-sky thinking active edit_ol_qa pix/icons8-collaboration-100_white.png Can you be commercially successful if you just follow suit (i.e. do the same as others do)? Why is creative thinking so much encouraged in the workplace? Have you got any secrets or recipes for being creative at work? ✓ never do the same thing twice ✓ always have divergent opinions in your team = don't follow suit ✓ practise brainstorming, timeout... ✓ try adding value to what AI can propose to follow suit = to do what someone else is doing; to play a card of the same colour and kind that another player has put down Are you being innovative in your job as much as you'd like to? What stops you? 〆standardised procedures, red tape 〆repetitive tasks 〆limited budget 〆resistance to change red tape = (disapproving) official rules that seem more complicated than necessary and prevent things from being done quickly What could define creativity in a professional context? ✓ divergent thinking = often referred to as lateral thinking, is the process of creating multiple, unique ideas or solutions to a problem that you are trying to solve. Through spontaneous, free-flowing thinking, divergent thinking requires coming up with many different answers or routes forward ✓ cognitive flexibility = ability to switch between thinking about two different concepts or to think about multiple concepts simultaneously → take your mind off a problem by focusing temporarily on sth else to allow your subconsciousness to come up with original solutions divergent = to be or become different from what is expected, planned, etc What is blue sky thinking? ✓ ideas that are not limited by the current beliefs or norms of a group or society ✓ may be creative or whimsical and maybe even bizarre → such thinking might lead to the solution you need whimsical = unusual and not serious in a way that is either amusing or annoying What qualities do creative people need in the workplace to succeed? ✓ inborn quality that is challenging to foster e.g. like charisma ✓ determination & arguably a strong ego 〆many ideas never come to fruition → need to become hardened to disappointment & failure ✓ not conscious or worrying about what others think about you (and how odd you may be) fruition = successful result of a plan, a process or an activity What's the difference between invention & innovation? ✓ invention (in a work context) = creation of a new product, service or process for the 1st time ✓ innovation (in a work context) = improvement, further development or addition to something that as already been invented in order to make more profitable, better-suited to a market... to follow suit = to do what someone else is doing; to play a card of the same colour and kind that another player has put down red tape = (disapproving) official rules that seem more complicated than necessary and prevent things from being done quickly invention (in a work context) = creation of a new product, service or process for the 1st time innovation (in a work context) = improvement, further development or addition to something that as already been invented in order to make more profitable, better-suited to a market... blue sky thinking = ideas that are not limited by the current beliefs or norms of a group or society. Blue-sky thinking can be ideas that are creative or whimsical and maybe even bizarre. Such thinking might lead to just the solution you need divergent = to be or become different from what is expected, planned, etc divergent | lateral thinking = process of creating multiple, unique ideas or solutions to a problem that you are trying to solve. Through spontaneous, free-flowing thinking, divergent thinking requires coming up with many different answers or routes forward cognitive flexibility = ability to switch between thinking about two different concepts or to think about multiple concepts simultaneously whimsical = unusual and not serious in a way that is either amusing or annoying; capricious fruition = successful result of a plan, a process or an activity 20241129 09:00-09:45 1 active How to generate business ideas? By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. Business Partner C1 Unit 1 Innovation Business Partner C1 coursebook

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> active textbook Suggest 5 to 7 business ideas for a start-up in Russia during the current period of economic sanctions. Support each idea with a well-known marketing and/or branding concept, use 5 to 8 bullet points per idea (use short sentences) and give one example for each idea (one paragraph of no more than 100 words). Include some feasibility forecasts and possible risks for each idea. Conclude each idea with a viability vs profitability assessment of no more than 100 words.

ChatGPT ### 1. **Local Organic Food Production and Delivery** - Capitalize on growing health and sustainability trends. - Focus on organic, locally sourced products. - Offer subscription-based delivery services. - Target urban professionals, families, and health-conscious consumers. - Build trust by emphasizing transparency in sourcing and production. - Promote through social media and influencer partnerships. - Utilize eco-friendly packaging to align with eco-conscious values. **Example**: A local organic farm delivers fresh vegetables, fruits, and herbs straight to customers' doors each week. Marketing focuses on healthy lifestyles and sustainability, with content about farm-to-table practices. Customers feel good about supporting local businesses and eating clean. **Feasibility & Risks**: High demand in cities but high initial capital for land, equipment, and logistics. Risk of supply chain disruption, especially with limited international imports. **Viability vs Profitability**: Viable in the long-term with careful supply chain management, though profit margins may be lower due to logistics and production costs. --- ### 2. **Tech-Enabled Remote Learning Platforms** - Leverage the shift to digital learning post-pandemic. - Offer online courses in high-demand skills (e.g., IT, finance, design). - Use gamification and AI to enhance the learning experience. - Partner with local universities for accreditation. - Appeal to adults looking to upskill or reskill. - Offer flexible payment plans and free trials. - Build a community through interactive forums and live sessions. **Example**: An online platform that offers coding bootcamps for professionals looking to pivot into tech. Courses are modular, feature live interaction, and provide job placement support. Local experts are hired as instructors to ensure relevance and credibility. **Feasibility & Risks**: Low startup cost if leveraging existing platforms. Competition is strong, and international market access may be limited. Risk of regulatory hurdles. **Viability vs Profitability**: Highly viable with strong market potential in tech upskilling, though profitability depends on scaling effectively and keeping up with educational trends. --- ### 3. **Local Eco-Friendly Fashion Brand** - Focus on sustainable fashion using recycled or eco-friendly materials. - Offer a direct-to-consumer model through an e-commerce platform. - Build a brand narrative around sustainability, ethics, and local production. - Use influencers and eco-conscious ambassadors for marketing. - Provide customization options, such as made-to-order or personalizing designs. - Appeal to both luxury and budget-conscious segments. - Highlight the environmental impact reduction through marketing. **Example**: A clothing brand that uses recycled polyester and organic cotton to make stylish, affordable everyday wear. The brand promotes its sustainability story via social media and eco-bloggers. **Feasibility & Risks**: Potentially high costs for eco-friendly materials and production. Risk of limited consumer education on sustainable fashion, though growing awareness is a positive trend. **Viability vs Profitability**: Viable for long-term growth with strong consumer demand for sustainability, but profitability may be affected by higher production costs and market competition. --- ### 4. **Renewable Energy Solutions (Solar Panels, Wind Turbines)** - Leverage government incentives for green energy and self-sufficiency. - Offer solar panel installation, wind turbines, or hybrid solutions. - Target residential and commercial buildings. - Position as an investment that pays off over time. - Provide maintenance services and energy audits. - Use digital marketing to highlight the long-term savings. - Educate consumers on energy independence. **Example**: A company that installs solar panels for residential homes, offering affordable financing plans. Marketing focuses on long-term savings, energy independence, and sustainability. **Feasibility & Risks**: High upfront costs and technical expertise required. Risk of changing regulations or policy shifts, though there’s a growing need for sustainable energy solutions. **Viability vs Profitability**: Viable with proper government support and growing interest in green energy, though initial investment and competition from larger companies may impact profitability. --- ### 5. **E-Commerce Platform for Russian-Sourced Products** - Focus on local craftsmanship, artisanal goods, and Russian-made products. - Create a curated platform to showcase these products to Russian consumers. - Promote through social media, especially highlighting the craftsmanship and quality. - Implement personalized recommendations and easy-to-navigate design. - Target both local consumers and Russian expatriates abroad. - Offer subscription services for niche products (e.g., handmade crafts). - Establish a loyalty program to retain customers. **Example**: An online marketplace selling artisanal Russian pottery, textiles, and handmade jewelry. The platform emphasizes the cultural heritage behind each product and provides detailed artisan stories. **Feasibility & Risks**: Relatively low startup costs if leveraging existing e-commerce platforms. Risks include difficulty in competing with larger international platforms and limited logistics capabilities. **Viability vs Profitability**: Viable with a niche market and localized approach, though profitability depends on efficient logistics, strong brand recognition, and customer loyalty. --- ### 6. **Local Software Development for Domestic Market** - Offer software solutions tailored to the Russian market (e.g., accounting, e-commerce, CRM). - Focus on businesses needing software for compliance, operations, and marketing. - Position as a local alternative to international software. - Utilize a subscription-based SaaS model for recurring revenue. - Promote through local B2B networking events and digital channels. - Offer customization to cater to specific industries or clients. - Build strong customer support and onboarding processes. **Example**: A CRM system designed specifically for Russian small and medium enterprises (SMEs), offering local language support and customized solutions for regional business practices. **Feasibility & Risks**: Low startup costs with high demand for domestic software solutions. Risk of technological barriers or limited access to global development resources. **Viability vs Profitability**: Viable in the short-to-medium term, especially with high demand for local alternatives. Profitability depends on scalability and managing local competition. --- ### 7. **Health and Wellness App (Mental Health & Fitness)** - Develop an app focused on mental well-being and fitness for Russian users. - Offer guided workouts, meditation, and mental health support. - Include personalized plans and community features for support. - Create partnerships with local health influencers and experts. - Promote as a holistic solution for both physical and mental health. - Monetize through subscription, in-app purchases, or ads. - Offer free resources to attract users and build brand loyalty. **Example**: A mobile app offering daily fitness routines, meditation sessions, and mental health articles in Russian. The app features user progress tracking and social features to encourage engagement. **Feasibility & Risks**: Lower initial investment, but requires tech expertise. Risk of high competition from international apps and the challenge of maintaining user engagement. **Viability vs Profitability**: Viable with increasing interest in self-care and fitness, though profitability hinges on user acquisition and retention strategies.

ChatGPT Suggest 5 original business ideas which don't require a significant start-up capital for a start-up in Russia during the current period of economic sanctions. Support each idea with a well-known marketing and/or branding concept, use 5 to 8 bullet points per idea (use short sentences) and give one example for each idea (one paragraph of no more than 100 words). Include some feasibility forecasts and possible risks for each idea. Conclude each idea with a viability vs profitability assessment of no more than 100 words. ### 1. **Freelance Copywriting and Content Creation Agency** - Leverage growing demand for digital content in Russia. - Offer services like SEO writing, blog posts, and social media content. - Use a subscription-based model for ongoing work. - Target small and medium businesses (SMBs) needing affordable marketing. - Build a personal brand through LinkedIn and social media platforms. - Offer tailored packages for different industries. - Use case studies and testimonials to build trust. **Example**: A small agency that writes SEO-friendly blog posts and social media captions for local businesses. They market themselves as a cost-effective solution for businesses that can't afford large agencies. **Feasibility & Risks**: Low startup costs; requires a computer and internet connection. Risk of market saturation with other freelancers, and the challenge of building a reputation. **Viability vs Profitability**: Viable with a good personal brand, but profits depend on the ability to consistently find clients and scale operations. --- ### 2. **Virtual Assistant Services for Entrepreneurs and SMEs** - Offer administrative and operational support remotely. - Provide services like email management, scheduling, customer service, and social media management. - Use a subscription or hourly pricing model. - Market to small business owners and entrepreneurs. - Use word-of-mouth, online platforms (like Upwork), and local networking. - Position the service as a cost-effective alternative to hiring full-time staff. - Upsell additional services such as project management. **Example**: A virtual assistant business offering busy entrepreneurs services like calendar management and customer email responses, ensuring their operations run smoothly without the overhead. **Feasibility & Risks**: Very low startup cost, mainly requiring a computer and internet. However, there is a high competition, and building a client base can take time. **Viability vs Profitability**: Viable with minimal capital and effort, though profitability depends on client volume and the ability to charge premium rates for specialized services. --- ### 3. **Local Experience and Tour Guide Services** - Capitalize on domestic tourism as travel restrictions limit international tourism. - Offer personalized local experiences like guided tours, culinary experiences, or cultural immersion activities. - Use online platforms like Instagram and TripAdvisor to attract customers. - Develop a niche focus (e.g., historical tours, food tours, or adventure tourism). - Collaborate with local businesses to provide unique, authentic experiences. - Offer virtual tours or experiences for those unable to travel. - Market to both locals and Russian tourists. **Example**: A guided tour service focusing on the hidden gems of a city, such as local cafes, parks, and off-the-beaten-path attractions, marketed on social media platforms with strong visual content. **Feasibility & Risks**: Minimal investment, mainly requiring knowledge of the area and an ability to market effectively. Risks include fluctuating demand, especially if there are more travel restrictions or economic downturns. **Viability vs Profitability**: Highly viable in tourist-heavy areas and growing interest in domestic travel. Profitability is moderate due to reliance on fluctuating tourism seasons and competition. --- ### 4. **Social Media Management and Branding for Small Businesses** - Offer social media strategy, content creation, and community management. - Help businesses grow their online presence through platforms like Instagram and VKontakte. - Package services as monthly subscriptions for consistent income. - Specialize in industries that need strong online engagement, like food, fashion, and fitness. - Offer analytics and reports to measure growth and impact. - Build brand recognition by showcasing client success stories. - Use a referral program to encourage word-of-mouth marketing. **Example**: A social media agency helping small businesses improve their Instagram presence. They provide posts, stories, and engagement management, helping businesses reach more local customers. **Feasibility & Risks**: Low capital requirements (primarily a computer and social media skills). However, competition can be fierce, and it may take time to establish a reputation. **Viability vs Profitability**: Viable with a scalable business model. Profitability is tied to the ability to maintain long-term clients and expand into more specialized niches. --- ### 5. **Handmade or Upcycled Goods E-Commerce** - Create and sell handmade or upcycled products (e.g., home décor, jewelry, accessories). - Market products on platforms like Etsy or local Russian e-commerce sites. - Leverage eco-conscious branding (e.g., “sustainable,” “zero waste”). - Provide customization options to attract a niche audience. - Use storytelling in marketing to highlight the uniqueness of the products. - Package products attractively with eco-friendly materials. - Target millennials and Gen Z who prioritize sustainability. **Example**: An online store selling handmade upcycled jewelry made from discarded materials. The brand emphasizes its eco-friendly production and supports Russian artisanship. **Feasibility & Risks**: Minimal startup costs if using existing materials and tools. Risks include finding reliable sources of raw materials and building an online presence in a competitive market. **Viability vs Profitability**: Viable with a unique selling proposition around sustainability and craftsmanship. Profitability depends on building a strong brand and controlling production costs. T / Cl Feedback ✓ quite well structured breakdown per prompt 〆30-40% of business ideas to be discarded (too flimsy) 〆no blue ocean strategy ✓ avoid blank page syndrome → arguable starting point for brainstorming ]]> 20241126 17:45-18:30 1 active The conversation Business Partner C1 | An innovative approach By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. English File 4th edition Advanced Unit 1 B A job for life? (no new homework) English File 4th edition Advanced (course book)

Download onto your tablet or print the following pdf for our next lesson. English File 4th edition Advanced Unit 1 B A job for life? pg 14 ex 1 A reading Interview part 1 English File 4th edition Advanced (course book)

Download onto your tablet or print the following pdf for our next lesson. English File 4th edition Advanced Unit 1 B A job for life? pg 13 ex 5 C grammar see pg 143 grammar bank 1 A B C pg 13 ex 6 writing see pg 116 ex 1 A B reading Analysing a model text English File 4th edition Advanced (course book)

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> 2 pix/icons8-dictionary-100_white.png Discourse markers B2 active wip xml_multi_dd_row xml_multi_dd_row in order to finish the project → expressing a purpose / result]]> 17 10 left 1;2;3;4;5;18 6 7;8;9;10;11;12;13;17 14 15;16;17;18;5;13 expressing a cause since as Following In accordance with (Given the current situation) expressing a purpose / result Consequently expressing a contradiction though in spite of while yet still nevertheless Having said that adding an argument Moreover considering all aspects To put it in a nutshell Bearing in mind (Having said that) Given the current situation ]]> active textbook see pg 143 grammar bank 1 A B C ]]> active textbook ✓ apply for a job in the tourism industry ✓ work at the front desk pg 13 ex 6 writing see pg 116 writing pg 116 ex 1 A B reading Analysing a model text T / Cl How can you say & justify you would like to work in a given company? I would [w _ l _ o _ _] the [c _ _ _ _ _] to work in such a company I would welcome the chance to work in such a company ✓ fast-moving environment ✓ can-do attitude ✓ opportunities to liaise in English ! avoid anonymous comments which could describe any company ≠ flattering (...) pg 116 ex 1 C writing pg 116 ex 1 D speaking ]]> wip active textbook I am writing to apply for the position of... What is more appropriate in a formal covering letter? I have experience [talking to people | dealing with clients] ✓ dealing with clients pg 117 ex 1 E vocab Functional language: Planning what to write T / Cl If you were a student, how could you earn some money during the summer? Would you like to be responsible for crowd control at a music festival like Woodstock? ✓ work part-time in an environment with young people ✓ attend rock concerts for free pg 117 ex 1 A reading Global stage UK pg 117 ex 1 B speaking Functional language: Writing a covering e-mail pg 117 writing → apply for the festival job advertised ]]> can-do = willing to try new things and expecting that they will be successful to liaise = to work closely with sb and exchange information with them eligible (for sth) | (to do sth) = person who is eligible for sth or to do sth, is able to have or do it because they have the right qualifications, are the right age, etc myself ]]> 20241112 17:45-18:30 1 lc By the end of this session you will have studied print

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> 20241108 09:00-09:45 1 active What I'm really thinking By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. English File 4th edition Advanced Unit 1 B A job for life? pg 12 ex 4 B C reading What I'm really thinking → pg 12 The female boxing coach → pg 12 The night receptionist → pg 13 The orchestral musician English File 4th edition Advanced (course book)

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> active textbook ✓ find inspiration for new careers ✓ assess their ability to adapt to change ✓ compare their ambitions with yours (...) pg 12 ex 4 A reading pg 12 ex 4 B C reading What I'm really thinking → pg 12 The female boxing coach → pg 12 The night receptionist → pg 13 The orchestral musician pg 12 ex 4 D vocab pg 12 ex 4 E speaking ]]> to miss the point = to be unable to comprehend the essence of what was meant sanity = state of having a normal healthy mind to hold your own = to be able to resist someone who is attacking or opposing you bloke /bləuk/ = man, guy tomboy = young girl who enjoys activities and games that are traditionally considered to be for boys fair enough = used to admit that something is reasonable or acceptable patter = sound that is made by sth repeatedly hitting a surface quickly and lightly e.g. rain solitude /ˈsɔlɪtju:d/ = state of being alone, especially when you find this pleasant loneliness = sadness resulting from being forsaken or abandoned; unpleasant emotional response to perceived isolation. Loneliness is also described as social pain to perpetuate /pəˈpetʃueɪt/ = to make sth such as a bad situation, a belief, etc. continue for a long time compassionate = feeling or showing sympathy for people who are suffering genuine = real, authentic to think twice = to consider a course of action carefully before embarking on it intercom = system of communication by telephone or radio inside an office, plane, etc.; the device you press or switch on to start using this system to wander = to walk slowly around or to a place, often without any particular sense of purpose or direction; to stop being directed on sth and to move without much control to other ideas, subjects, etc thrill = strong feeling of excitement or pleasure; an experience that gives you this feeling to fraternise = to be on friendly terms with someone, as if with a brother, especially with an enemy; to meet someone socially, especially someone who belongs to an opposing army or team, or has a different social position to keep your nose to the grindstone = to work hard and continuously respite (from sth) = short break or escape from sth difficult or unpleasant 20241105 17:45-18:30 1 active Vocab bank - work By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. English File 4th edition Advanced Unit 1 B A job for life? pg 163 vocab bank Work English File 4th edition Advanced (course book)

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> active textbook bups/english_file/english_file_4th_edition_2019/english_file_4th_edition_advanced/english_file_4th_edition_advanced_student_s_book.pdf bups/english_file/english_file_4th_edition_2019/english_file_4th_edition_advanced/english_file_4th_edition_advanced_student_s_book.pdf pg 163 ex 1 C listening english_file/english_file_4th_edition_2019/english_file_4th_edition_advanced/english_file_4th_edition_advanced_audio_cd01/english_file_4th_edition_advanced_audio_cd01_10.mp3 T / Cl How would you feel if you had a dead-end job: would you stay or leave? ✓ depends on serious alternative offers → internal work conditions also matter If your hobby was more fulling than your job, would you consider trying to make a career out of your hobby instead? 〆might be a dead-end job because it often lacks career ladder perspectives 〆monetising your hobby might make you hate it if you have to strike too many compromises Do you know anyone who has a tedious job but may find it fulfilling? ✓ a metro conductor might enjoy their work because of responsibilities given pg 163 ex 2 A vocab pg 163 ex 2 B listening english_file/english_file_4th_edition_2019/english_file_4th_edition_advanced/english_file_4th_edition_advanced_audio_cd01/english_file_4th_edition_advanced_audio_cd01_11.mp3 T / Cl Do people who have been put on a fast track really deserve it? 〆sometimes it is a sign of nepotism How long do you think you'll be able to move up the career ladder? ✓ often depends on age → having a family might slow down career development Have you been job-hunting out of curiosity? ✓ browsing offers to keep in line with industry standards → show whether you need to upskill to remain competitive pg 163 ex 2 C vocab T / Cl Once you retire, would you like some zero-hours | casual contracts as a freelance consultant? ✓ helps making a transition to full-time retirement ✓ more flexible than part-time contract 〆need being available at a moment's notice = on call work Which can be temporary [laid off | redundant]? ✓ laid off In practice, which are more useful [skills | qualifications]? ✓ skills = what you can do - abilities pg 163 ex 3 A vocab pg 163 ex 3 b listening english_file/english_file_4th_edition_2019/english_file_4th_edition_advanced/english_file_4th_edition_advanced_audio_cd01/english_file_4th_edition_advanced_audio_cd01_12.mp3 ]]> wip textbook english_file/english_file_4th_edition_2019/english_file_4th_edition_advanced/english_file_4th_edition_advanced_audio_cd01/english_file_4th_edition_advanced_audio_cd01_15.mp3 pg 11 ex 3 B C speaking T / Cl Would you be ready to consider a very tedious job if it were well-paid? ✓ if you need the money... pg 11 ex 3 D speaking ]]> compassionate leave = time that you are allowed to be away from work because sb in your family is ill/sick or has died, or for other personal reasons zero-hours | casual contract = type of employment contract in United Kingdom labour law, between an employer and an employee whereby the employer is not obliged to provide any minimum number of working hours to the employee; such contracts are usually for 'piece work' or 'on call' work, for example for interpreters nepotism = (disapproving) giving unfair advantages to your own family if you are in a position of power, especially by giving them jobs 20241101 09:00-09:45 1 active Portfolio careers By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. English File 4th edition Advanced Unit 1 B A job for life? pg 10 ex 2 A B reading 25 jobs before she was 25 English File 4th edition Advanced (course book)

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> active textbook ✓ probably not ✓ professional mobility is expected in today's society → more exciting to be challenged by new people & environments Is the quote by Roosevelt still relevant today? ✓ pioneer example of lifelong learning → quite relevant, perhaps even more in the days of AI ✓ professions don't really depend on accumulating data any more → show critical thinking & learn as you go pg 10 ex 1 A vocab T / Cl What aspects of your job do you find rewarding? ✓ working with people and not just making money ✓ work-life balance ✓ playing a role in society (corporate social responsibility) = giving a reward, especially by making you feel satisfied that you have done something important or useful, or done something well pg 10 ex 1 B vocab set for homework pg 163 vocab bank Work T / Cl What features are most important to you in a job? ✓ working remotely | on-site ✓ interacting with people → social life makes work more attractive pg 10 ex 1 C speaking Lexical material: Bucket list T / Cl Why is important to have a bucket list? What's in yours? ✓ keeps you motivated ✓ makes you curious & proactive pg 10 ex 2 A B reading 25 jobs before she was 25 Lexical material: Job shadowing pg 11 ex 2 C D listening english_file/english_file_4th_edition_2019/english_file_4th_edition_advanced/english_file_4th_edition_advanced_audio_cd01/english_file_4th_edition_advanced_audio_cd01_13.mp3 T / Cl Have you got any experience in job shadowing? What are the advantages of such practice? ✓ gain first-hand experience ✓ provides insight → helps making career choices and/or changes ]]> sought after = wanted by many people, because it is of very good quality or difficult to get or to find to struggle = to try hard; to fight snowflake = person who is too sensitive to criticism and easily upset bucket list = list of things people want to do in their lifetime job shadowing = type of on-the-job training that allows an interested employee to follow and closely observe another employee performing the role. This type of learning is usually used to onboard new employees into an organization or into a new role cold-calling = practice of telephoning sb that you do not know, in order to sell them sth to shear = to cut the wool off a sheep portfolio career = portfolio career includes different job titles and roles across various sectors. You might be a graphic designer who also offers a web design service and creates brochures. Additionally, you might offer an unrelated service, such as calligraphy. Embraces having several job titles, often simultaneously, to generate multiple income sources. You might have a main full-time paid job but freelance on the side. You might mix a part-time job with a side hustle or run your own start-up / passion project in your spare time 20241025 09:00-09:45 1.5 active Making assumptions about past achievements (2/2) Describing a business plan & goals (future perfect) - Team building By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. Inside Out Advanced A brief history of the future pg 71 ex 4 grammar inside_out_advanced_students_book_th_version_pg69-72_future_for_assumptions.pdf

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> Inside Out Advanced active textbook pg 71 ex 4 grammar ]]> 20200403-1247 'Will' for predictions & assumptions active grammar active textbook ]]> active textbook 1 Making assumptions about past & future economic development active edit_ol_qa pix/icons8-collaboration-100_white.png How do towns like Dubai emerge from the desert? What measures will have been undertaken to ensure a sustainable success? visual

→ answer the questions.]]> Won't SME have suffered from financial incentives to attract FDI? = assumption about a past event ✓ question the diversity of enterprises e.g. local business may have been fighting with international chains such as StarBucks, Ikea... SME = small and medium sized enterprises FDI = foreign direct investment Will local entrepreneurs have been able to compete and learn from their worldwide rivals by now? = assumption about a past event ✓ growing attendance at exhibitions, fairs, conferences... e.g. most of the real estate belongs to UAE entities How much will the government have invested in order to achieve such public infrastructure? = assumption about a past event ✓ enough to ensure a smooth transition from exploiting natural resources to a digital economy Will low-skilled labour have been trained enough to satisfy western customer service expectations? = assumption about a past event or prediction of a future situation ✓ may have already shown adequate response to customer requests e.g. many Indians have relocated to make for the absence of local workforce When will technology transfer give rise to native start-ups? = prediction and/or promise in the future ✓ as soon as natives graduate prestigious western universities & come back Will developed economies be able to compete with new nations like the UAE? How? = prediction and/or promise in the future ✓ manage their technical debt ✓ mitigate social tensions resulting from acquired privileges threatened by migration SME = small and medium sized enterprises FDI = foreign direct investment economical economic programmes They will probably have ~~been~~ introduced some new tax ]]> 20241018 09:00-09:45 1.5 active Making assumptions about past achievements (1/2) Describing a business plan & goals (future perfect) - Team building By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. Inside Out Advanced A brief history of the future inside_out_advanced_students_book_th_version_pg69-72_future_for_assumptions.pdf

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> Inside Out Advanced active textbook set for homework pg 70 ex 3 vocab pg 70 ex 4 speaking ]]> 20190724-2308 Present simple instead of future after a time marker active grammar 20200415-1712 Verbs followed by the present simple with a future meaning (I hope I get...) active grammar active textbook ]]> 20200415-1657 Position of adverbs in future, affirmative and negative tenses active grammar active textbook ]]> active textbook pg 71 ex 5 speaking ]]> 20241001-1903 20200415-1732 Future simple for predictions vs future perfect for assumptions active grammar active textbook pg 71 ex 6 reading Assumptions about your English pg 71 ex 7 grammar ]]> on the turn of = point at which something changes or moves in a different direction in store for = saved up in case of need; ready for use or for some purpose ahead of (to keep ~) = further forward in space or time of; in front by far = by a considerable margin at the expense of = resulting in harm or damage to sb/sth to the detriment of sb/sth | to sb/sth's detriment = resulting in harm or damage to sb/sth 20241011 09:00-09:45 1.5 active A brief history of the future | Making assumptions about past achievements Describing a business plan & goals (future perfect) - Team building By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. Inside Out Advanced A brief history of the future pg 69 ex 4 reading inside_out_advanced_students_book_th_version_pg69-72_future_for_assumptions.pdf

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> Inside Out Advanced 1 History of the future active edit_ol_qa pix/icons8-collaboration-100_white.png Can you make predictions about the future? What will happen if the population continues to grow? [lines 01-22] ✓ larger, social disparities as a result of the greater technological divide → access to the internet, AI, etc has paradoxically increased the gap ✓ growing local conflicts ✓ greater exposure to viruses due to the world's globalisation ✓ scarcer natural resources → exacerbating existing tensions 〆no immediate threat to humankind → possible migration to some uninhabited star or planet to exacerbate = to make a situation worse Has the human race already reached the peak of its biological evolution, or is it going to continue and change into some alien shape at some stage? [lines 23-45] ✓ biological evolution often thought to be unlikely to impact on our lives in the foreseeable future 〆10-20 000 years needed to imagine some significant biological evolution 〆our current human interface isn't designed to interact with machines e.g. needed pin connectors implanted into human body → depend on DNA manipulation to breed some superior human race = genetic engineering Will computers ever have a genuine form of intelligence? [lines 46-76] 〆can so far only think faster (i.e. calculate & analyse) ✓ large-language models help conducting experiments with access to big data much faster 〆artificial intelligence outsourced to computers lacks critical thinking ✓ Stephen Hawking 'We can be quick-witted or intelligent, but not both' → grow brains outside of the human body in order not to be limited by the size of the birth canal quick-witted = able to think quickly; intelligent Will we meet aliens in the next millennium? [lines 77-93] ✓ certainly not alone in the universe 〆unlikely to be meeting at some common stage of biological evolution 〆advanced civilisations more prone to self-destruction (e.g. nuclear war) prone to sth / to do sth = likely to suffer from sth or to do sth bad active textbook A brief history of the future pg 69 ex 4 speaking ]]> to exacerbate = to make a situation worse quick-witted = able to think quickly; intelligent prone to sth / to do sth = likely to suffer from sth or to do sth bad by depending on | according to available resources My ~~suppose~~ ~~supposition~~ (= not idiomatic) | guess (= noun) is that we will continue to change (OR I suppose that...) What can influence on it ]]> 20241008 17:45-18:30 1 active Talking about a company's history and future successes By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. The Business Upper Intermediate 2.0 Sustain - Company history, future continuous, future perfect pg 79 ex 6 practice → use Sustain 5th anniversary ball description (right margin) the_business_upper_intermediate_2_0_students_book_pg78-79_sustain_company_history_future_continuous_future_perfect.pdf

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> The Business 2.0 B2 active textbook T / Cl Have you ever attended a company's anniversary ball? What will you probably see? ✓ important people ✓ formal speech ✓ cocktails ✓ live music (...) With whom can you expect to do some networking? ✓ top managers ✓ various stakeholders ✓ suppliers ✓ subcontractors pg 79 ex 6 practice → use Sustain 5th anniversary ball description (right margin) ]]> 20240930-1838 20210522-1039 Future continuous for being polite, assertive & tentative questions active grammar active textbook T / Cl What will you need to be doing to convince a bank to lend you money?

✓ we are signing a new contract for a big customer (present continuous → arrangement) ✓ in year 6 we are going to build a new plant (going to → intention based on visible evidence) ✓ in year 7 we will be recruiting new scientists (future continuous → action in progress | future arrangement) ✓ in year 8 we will be employing more staff in sales ✓ the market will be growing ✓ we will have penetrated the African market by year 9 (because there is much sun) (future perfect → time marker) ✓ we will have finished building a new plant by year 10 (...) ✓ it will maximise our turnover (future simple → promise)

]]> active textbook → practise future perfect ]]> 20200415-1712 Verbs followed by the present simple with a future meaning (I hope I get...) active grammar 2 20230123 hw20230126 Role play active role_play Recycle new expressions and language. Recycle new expressions and language. → practise future forms Your company needs to expand. Explain what you will need to be doing to convince a bank to lend you money. ✓ we are signing a new contract for a big customer (present continuous → arrangement) ✓ we are going to build a new plant (going to → intention based on visible evidence) ✓ as soon as we receive a loan we will be recruiting new scientists (as soon as = when → present simple for a future action) ✓ we will be employing more staff in sales ✓ the market will be growing ✓ we will have penetrated the African market by year 6 (because there is much sun) (future perfect → time marker) ✓ we will have finished building a new plant by year 8 ✓ it will maximise our turnover (future simple → promise) You are a bank manager. Ask how your customer is going to pay back their loan. You do understand we shall be needing some auditors' reports, don't you? What collateral can you provide? How are you planning to pay us back on time? Aren't you going to need more resources? What will you do as soon as you obtain this loan? (as soon as = when → present simple for a future action) When do you think you'll have broken even? What return on investment will you be reaching by year 3? What guarantees have you got that your supply chain won't be disrupted by some economic crisis? sustainable = involving the use of natural products and energy in a way that does not harm the environment black tie = very formal men's clothes worn for a social event, usually including a black bow tie fancy dress = clothes that you wear for fun to make you look like a particular type of person collateral = guarantee to break even = to attain a level at which there is neither gain nor loss, as in business 20241004 09:00-09:45 1 active Describing future plans Talking about a company's history and future successes By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. The Business Upper Intermediate 2.0 Sustain - Company history, future continuous, future perfect the_business_upper_intermediate_2_0_students_book_pg78-79_sustain_company_history_future_continuous_future_perfect.pdf smartphone or tablet device

Download onto your tablet or print the following pdf for our next lesson. trends_pictogrammes.pdf schedule

20241015 budgeting proposals leader/facilitator → analysing data sheets from European presentations → focusing on reports of past year & future targets → conducting Q&A sessions → making financial assumptions → negotiating → approving a preliminary budget for the board of directors

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> The Business 2.0 B2 active textbook ]]> 20210320-1212 Present continuous vs going to vs future simple active grammar active textbook tmp_pdf/the_business_upper_intermediate_2_0_students_book_pg78-79_sustain_company_history_future_continuous_future_perfect.pdf the_business_mac_millan/the_business_upper_intermediate_2_0/the_business_upper_intermediate_2_0_audio_cd02/the_business_upper_intermediate_2_0_audio_cd02_027.ogg pg 78 ex 3 speaking ]]> 20210403-1213 Future perfect vs present perfect active grammar 20210403-1027 Future simple vs future perfect active grammar Which action is 'in progress'? ✓ (4~5) I will be travelling next week = future continuous Which action is a 'point in time'? ✓ (4.5) I will visit the customer (on Tuesday) = future simple Which action will be completed by a certain time? ✓ (5) I will have signed the contract = future perfect ]]> active textbook tmp_pdf/the_business_upper_intermediate_2_0_students_book_pg78-79_sustain_company_history_future_continuous_future_perfect.pdf ]]> active textbook T / Cl What will you be presenting at your next webinar? → future continuous (...) set for homework pg 79 ex 6 practice → use Sustain 5th anniversary ball description (right margin) ]]> at in Paris at 8am She will be going ~~into a~~ by taxi This technology ~~is going~~ has been developed | tried out | deployed for many years ]]> 20241001 17:45-18:30 1 active Quarterly test - feedback By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. trends_pictogrammes.pdf schedule

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> Quarterly test (logs) active quarterly_test_logs test_log_Evgenia_20240926_1844_quarterly_test_nlmkind021_20240917.xml actual popular , contemporary author ~~of our times~~ That one, it is worth ~~to see~~ seeing This play was also ~~on the base of~~ based on a book ]]> 20240927 09:00-09:45 1 active Describing business performance Giving financial information By the end of this session you will have studied Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20240920 → time allowed: 60min Quarterly test (on-line version) smartphone or tablet device

Download onto your tablet or print the following pdf for our next lesson. The Business Intermediate 2.0 Business performance the_business_2_0_intermediate_b1_student_s_book_pg91-92_business_performance_trends.pdf smartphone or tablet device

Download onto your tablet or print the following pdf for our next lesson. trends_pictogrammes.pdf schedule

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> The Business B1 active textbook ✓ sales pitch ✓ quarterly & yearly review ≠ only a descriptive tone → convincing register needed too! (...) pg 90 ex 1 discussion T / Cl A company is in the black It [is doing well | is in difficulty] ✓ is doing well pg 90 ex 2 3 vocab pg 90 ex 4 vocab T / Cl How was business performance affected by the crisis? ✓ sales fluctuated during the first quarter ✓ turnover slumped in the middle of the year due to uncertainty (...) Sales trends → describe your business performance during each quarter → practise new expressions ]]> active textbook set for homework pg 91 ex 6 7 vocab Functional language: Giving financial information Lexical material: Trends

pg 91 ex 8 listening for detail the_business_mac_millan/the_business_intermediate_2_0/the_business_intermediate_2_0_audio_cd02/the_business_intermediate_2_0_u7_2.41.mp3 pg 91 ex 9 presenting ]]> 20200413-1203 Trends active decks deck_of_phrases_trends_b202.csv in the black = in a successful or profitable way; so as to make money in the red = in an unprofitable way; so as to lose money to go under = to fail to break even = to attain a level at which there is neither gain nor loss; to cover costs surge = sudden or abrupt strong increase overhead = general costs of running a business or an organization, for example paying for rent or electricity to slump = to fall in price, value, number, etc., suddenly and by a large amount billing = total amount of business that a company does in a particular period of time liabilities = legal position of having to pay only a limited amount of your or your company's debts AGM = annual general meeting to remain steady = not to fluctuate to stage a comeback = to make a recovery to be firmer = to become stronger or harder to advance = to increase in price or amount to gain against sth = to increase in value to be up (number of) points = to increase by a certain amount to rally = to become healthier, stronger, etc. after a period of illness, weakness, etc; (finance) (especially of share prices or a country's money) to increase in value after falling in value to leap = to jump high or a long way; to increase suddenly and by a large amount to climb = to increase in value or amount to soar = to rise quickly to jump = to rise suddenly by a large amount to surge = to suddenly increase in value to go through the roof = to exceed to slip = to slide a short distance accidentally so that you fall or nearly fall; to fall to a lower level; to become worse to slide from ... to = to become gradually lower or of less value; ~ (down / into / towards sth) to move gradually into a worse situation to drop = to fall suddenly to dip sth (into sth) | ~ sth (in) = to put sth quickly into a liquid and take it out again; to go downwards or to a lower level to slump (by sth) | ~ (from sth) (to sth) = to fall in price, value, number, etc., suddenly and by a large amount to take a beating = to suffer a very heavy defeat to tumble = to fall downwards, often hitting the ground several times, but usually without serious injury; to make sb/sth fall in this way; to fall rapidly in value or amount to sink = to go down below the surface or towards the bottom of a liquid or soft substance; to decrease in amount, volume, strength, etc to dive = to fall suddenly to plunge = to move or make sb/sth move suddenly forwards and/or downwards to plummet = to fall suddenly and quickly from a high level or position to go through the floor = to crash 20240920 09:00-09:45 1 active Future in the past By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. Speak Out Advanced Unit 8.1 History in a box pg 142 language bank Unit 8.1 - Future in the past (recommended reading) pg 143 ex 1 2 future in the past speak_out_advanced_students_book_pg92-3_141-2_time_capsule_future_seeen_from_the_past.pdf

Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20240920 → time allowed: 60min Quarterly test (on-line version) schedule

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> Speak Out C1 active textbook pg 142 language bank Unit 8.1 - Future in the past (recommended reading) pg 93 ex 5 practice was set for homework Unit 8.1 - Future in the past pg 143 ex 1 2 future in the past pg 93 ex 6 A B speaking ]]> 20240917 17:15-18:00 1 active History in a box By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. New Inside Out Advanced Future seen from the past pg 38 ex 2 3 4 grammar - Future seen from the past new_inside_out_advanced_students_book_pg37-38_future_seen_from_the_past.pdf smartphone or tablet device

Download onto your tablet or print the following pdf for our next lesson. Speak Out Advanced Unit 8.1 History in a box pg 92 ex 1 B 2 A reading pg 92 93 Time capsule speak_out_advanced_students_book_pg92-3_141-2_time_capsule_future_seeen_from_the_past.pdf

Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20240920 → time allowed: 60min Quarterly test (on-line version) schedule

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> New Inside Out C1 active textbook was set for homework pg 38 ex 3 4 grammar - Future seen from the past key to exercise

Mouse-over to view key: pg 38 ex 3 a) to get b) to see c) to study d) of going e) of winning f) to buy g) of giving up h) to move house pg 38 ex 4 (possible answers) a) I was planning to go to the concert... b) I was on the verge of buying a new laptop... c) I had been hoping to go to medical school... d) I was think of going to the party... e) I was just about to have supper... f) I was going to have my nose pierced... g) I was on the point of accepting the job... ]]> Speak Out C1 active textbook pg 92 93 Time capsule Lexical material: Time expressions pg 92 ex 3 A B vocab pg 92 ex 3 C speaking ]]> to be on the verge of = to be about to + infinitive to trip over = to catch your foot on sth and fall or almost fall to fall through = not happen or be done; to flop, to fall flat beggar = person who lives by asking people for money or food barbed wire = strong wire with short sharp points on it, used especially for fences hearing aid = small device that fits inside the ear and makes sounds louder, used by people who cannot hear well chillum = straight conical smoking pipe traditionally made of either clay or a soft stone (such as steatite or catlinite). It was used popularly in India in the eighteenth century and still often used to smoke marijuana CCTV = closed-circuit television, also known as video surveillance, is the use of closed-circuit television cameras to transmit a signal to a specific place, on a limited set of monitors, e.g. in a bank flip-flops = type of light sandal-like shoe, typically worn as a form of casual footwear. They consist of a flat sole held loosely on the foot by a Y-shaped strap known as a toe thong that passes between the first and second toes and around both sides of the foot. This style of footwear has been worn by people of many cultures throughout the world, originating as early as the ancient Egyptians in 1500 BC lead /'led/ = lead is a soft, silvery white or greyish, malleable, ductile, dense metal that conducts electricity poorly (Pb) to seal = to close a container tightly or fill a crack, etc., especially so that air, liquid, etc. cannot get in or out to stipulate = to state clearly and firmly that sth must be done, or how it must be done hand-cuffs = pair of lockable linked metal rings for securing a prisoner's wrists at | from the outset (of sth) = at/from the beginning of sth 20240913 09:00-09:45 1 active Future seen from the past By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. New Inside Out Advanced Future seen from the past pg 38 ex 1 grammar new_inside_out_advanced_students_book_pg37-38_future_seen_from_the_past.pdf schedule

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> New Inside Out C1 active textbook ]]> 20240913-1053 Future seen from the past (to be going to - to be about to - was|were|would + infinitive) B2 active grammar 20240913-1052 Future seen from the past (to be going to - to be about to - was|were|would + infinitive - would + have + past participle) B2/C1 active grammar 20240913-1051 Expressing broken plans (with register and completion) C1 active grammar 20240913-1049 Future seen from the past that didn't happen - was|were + perfect infinitive - would + have + past participle) wip active grammar 20200311-1724 Future forms active wip decks deck_of_phrases_future_in_the_past.csv active textbook ]]> for to the weekend ]]> 20240910 17:45-18:30 1 active Michael Jackson | Future seen from the past Future seen from the past By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. New Inside Out Advanced Future seen from the past pg 37 reading for gist Michael Jackson new_inside_out_advanced_students_book_pg37-38_future_seen_from_the_past.pdf schedule

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> active textbook pg 37 reading for gist Michael Jackson pg 36 ex 1 2 3 4 reading Lexical material: Fame & its disadvantages pg 37 glossary ]]> to live up to = meet the requirements or expectations of to dog = to cause trouble over a long period sheer = used to emphasize the size, degree or amount of sth; complete and without restriction or qualification magnum opus = work of art, music or literature that people think is the best that the artist, etc. has ever produced staggering /'stægə:iŋ/ = extremely surprising mainstream = considered normal and accepted by most slick = impressive and seemingly without effort to transcend = to be or go beyond the usual limits of sth stringent = very strict and that must be obeyed relentless = not stopping or getting less strong prurient = having an unhealthy obsession with sexual matters Ferris wheel = fairground ride consisting of a tall revolving vertical wheel with passenger cars suspended on its outer edge merry-go-round = revolving machine with wooden horses or cars for riding on at a fair etc lurid = ghastly, very frightening and unpleasant, because it involves pain, death; very pale secretive /sɪˈkri:tɪv/ (about sth) = tending or liking to hide your thoughts, feelings, ideas, etc. from other people reclusive = living alone and avoiding other people to ward off = to avert, turn away, repel germ = very small living thing that can cause infection and disease allegation (of sth) (against sb) | ~ (that ...) | ~ (about sb/sth) a public statement that is made without giving proof, accusing sb of doing sth that is wrong or illegal contorted = twisted (especially as in pain or struggle) ominously /'ɔmənəsli:/ = suggesting that sth bad is going to happen in the future frail = physically weak and unhealthy erratic = (often disapproving) not happening at regular times; not following any plan or regular pattern; that you cannot rely on; unpredicatble pallor /ˈpælə/ = pale colouring of the face, especially because of illness or fear hype = extravagant or intensive publicity promotion; cheating; trick 20240906 09:00-09:45 1 active Case study Kensington United (3/3) By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson Market Leader 3rd edition Upper Intermediate Unit 4 Success Case study Kensington United market_leader_3rd_upper_intermediate_students_book_pg42-43-133-141_case_study_kensington_united_negotiation.pdf schedule

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> active textbook tmp_pdf/market_leader_3rd_upper_intermediate_students_book_pg42-43-133-141_case_study_kensington_united_negotiation.pdf market_leader/market_leader_3rd_upper_intermediate/market_leader_3rd_upper_intermediate_audio_cd01/market_leader_3rd_upper_intermediate_audio_cd01_031.ogg T / Cl Will Chinese fans really enjoy a fiery ♣ top-player like Henry Obogu? ♣ fiery = quickly or easily becoming angry; looking like fire; consisting of fire 〆not a good role model for spectators to behave better ✓ prefer someone less sensational and more respectable? → Kensington United might veto hiring such player ]]> active textbook DVD case study commentary Conclusions ✓ BATNA (best alternative to a negotiated agreement) ✓ coinage feedback T / Cl How to prepare for a negotiation? ✓ your position ✓ your partner's position → focus on common ground rather than differences ✓ ideal outcome ✓ middle outcome ✓ BATNA (bottom line below which you shouldn't go) = room for manoeuvre What is important to be a good negotiator? ✓ understand the real needs of the other party ✓ be a good listener = have a win-win attitude → focus on coinage = what doesn't cost you much but has high value for the other party Areas of sponsorship ✓ opportunities for business development ✓ opportunities for broader exposure = creative solutions (advertising) ]]> wip textbook → press release relating successful negotiation OR → letter to opposite number in the negotiation regretting the deal fell through → send by e-mail in *.docx duncanpotter@yandex.ru ]]> fiery = quickly or easily becoming angry; looking like fire; consisting of fire BATNA = best alternative to a negotiated agreement. In negotiation theory, the Best Alternative to a Negotiated Agreement or BATNA is the most advantageous alternative course of action coinage = process of inventing a word or phrase; what doesn't cost you much but has high value for the other party 20240903 17:45-18:30 1 active Case study Kensington United (2/3) By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson Market Leader 3rd edition Upper Intermediate Unit 4 Success Case study Kensington United pg 43 task 1 2 → role play negotiation (use agenda) pg 133 Kensington United pg 144 Universal Communications market_leader_3rd_upper_intermediate_students_book_pg42-43-133-141_case_study_kensington_united_negotiation.pdf schedule

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> active textbook → role play negotiation (use agenda) pg 133 Kensington United pg 144 Universal Communications → recycle expressions below ]]> active textbook move_contents

Negotiation set phrases

Establishing connection → break the ice Nice to meet you! How was your journey? Have you had a nice trip? Ingratiation → be amiable We're very excited to meet you today. We've heard a lot about your company. Feedback from your product / services is excellent. Anchoring → ask rhetorical questions Are you satisfied with...? Wouldn't you like...? Have you ever thought you could work faster if...? Exploring each other's needs → ask diagnostic (open) questions How much do you usually pay for...? What quantities would you...? Signalling for movement → show there is room for manoeuvre I think there's material for discussion My company might accept such terms if... Perhaps we could... I'd need to check if... Active listening → paraphrase So, you're saying... I get it I do see where you're coming from

Negotiation giveaways

Dealing with objections (resistance) That's what I thought at first but... Look at it this way... Have you seen (statistics / data / competitors' strategy...) ? Brainstorming new options → use conditional structures Don't worry, we're just considering... You don't have to commit yourself to..., you could only... Who else would benefit from...? Probing with proposals → use what if + conditionals What if you had... Would it help if... Showing preliminary agreement You sold me! If you could make a compelling case that... that'd (would) help. I'm with you up to now. So far, so good. It sounds good. If it's rock solid, I'll sign it. Making concessions Normally, we do... but for you, we can... I'd be ready to reconsider / decrease/ change... if you did... What do you need from me to support/agree fully? If I'm on it, I'll give you... Closing the deal Deal! Tying up loose ends I think we've covered a lot of ground today Shall we go out for dinner? I really look forward to this

]]> BATNA = best alternative to a negotiated agreement. In negotiation theory, the Best Alternative to a Negotiated Agreement or BATNA is the most advantageous alternative course of action coinage = process of inventing a word or phrase; what doesn't cost you much but has high value for the other party at on the same day ]]> surveillance /sə:ˈveɪləns/ 20240830 09:00-09:45 1 active Case study Kensington United By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson Market Leader 3rd edition Upper Intermediate Unit 4 Success Case study Kensington United pg 42 Current situation reading market_leader_3rd_upper_intermediate_students_book_pg42-43-133-141_case_study_kensington_united_negotiation.pdf schedule

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> active textbook ✓ contract out the best (and most expensive) players (...) How do you get sponsorship? ✓ find a business angel (like Abramovich for Chelsea) ✓ find which companies would like to entertain their clients (...) pg 42 Current situation reading T / Cl How do you make a football club commercially successful? ✓ much advertising ✓ household names displayed at events (...) ]]> active textbook tmp_pdf/market_leader_3rd_upper_intermediate_students_book_pg42-43-133-141_case_study_kensington_united_negotiation.pdf market_leader/market_leader_3rd_upper_intermediate/market_leader_3rd_upper_intermediate_audio_cd01/market_leader_3rd_upper_intermediate_audio_cd01_030.ogg → what points do they mention which could make a sponsorship deal more attractive? ✓ club travel agency ✓ hospitality facilities (e.g. vip boxes for business people) ✓ joint venture with insurance company ✓ training courses in leadership ✓ football boot manufacturing company ✓ whiz kid manager → what points do they mention which could make a sponsorship deal more difficult to pull off? 〆no chance of getting in the final yet 〆lack of a football star 〆fight of hooligans in crowds harms reputation ]]> 2 Preparing for a sponsorship deal 20240830 hw20240903 active edit_ol_qa prep_ol_qa pix/icons8-collaboration-100_white.png What fringe benefits should players get? ✓ mobile phones ✓ personal sports cars for 3 top players (...) fringe benefits = extra things that an employer gives you as well as your wages What will Universal Communications demand in return? ✓ product placement ✓ advertising on T-shirts ✓ Asian celebrity endorsement (...) endorsement = statement made in an advertisement, usually by sb famous or important, saying that they use and like a particular product Can Kensington afford to recruit a top player? ✓ they should strive to do so Is a top player who costs 20 million Euro the guarantee that Kensington will win the European cup? ✓ will certainly attract greater audiences to adore = to love sb very much; to like sth very much rumour = piece of information, or a story, that people talk about, but that may not be true; разговоры; слух asset = person or thing that is valuable or useful to sb/sth disgrace = loss of other people's respect and approval because of the bad way sb has behaved;person or thing that is so bad that people connected with them or it feel or should feel ashamed; позор hospitality = business of providing food, drink, and accommodation for customers of restaurants, bars, etc. or guests at hotels; food, drink, and entertainment provided by a company for business associates, e.g. business trips and corporate hospitality revenue = income, esp. of a large amount, from any source to have a finger in every pie = to be involved in a lot of different activities or knows about a lot of different things to pull off = to be successful; to achieve a goal to have a finger in every pie = to be involved in a lot of different activities or knows about a lot of different things to outbid sb for sth = to offer more money than sb else in order to buy sth, for example at an auction fringe benefits = extra things that an employer gives you as well as your wages endorsement = statement made in an advertisement, usually by sb famous or important, saying that they use and like a particular product afford /əˈfɔ:d/ beverages /'bevridʒəz/ 20240827 17:45-18:30 1 active Presentation feedback | Follow-up By the end of this session you will have studied print

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> active textbook 20240816 09:00-09:45 1 active PTEC | Building rapport (understanding pitches vs public speaking) By the end of this session you will have studied World Championship of Public Speaking: Part 2 Published on Nov 9, 2012 Each year, Toastmasters International hosts the World Championship of Public Speaking. After months of regional elimination rounds, 30,000 international competitors are whittled down to nine finalists, the best public speakers in the world. http://www.youtube.com/watch?annotation_id=annotation_958291&feature=iv&src_vid=rvbg9kFDTxg&v=LK_N_3NvDbA 1) emotional language 2) intonation, pace of delivery 3) body language 4) connection with the audience (share experience) 5) convincing, long-lasting message schedule

20240822 presentation in Belgium ✓ presentation script & delivery ✓ q&a session (Belgium, Denmark, France) ✓ 1-day long, gamified practice

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> 2 pix/icons8-lecturer-100_white.png Presentation checklist active move_contents ✓ introduction ✓ rhetorical question(s) / hook / quotation ✓ objectives & tasks ✓ breakdown / plan of the presentation ✓ logical structure ✓ check audience understanding with CCQs (Concept Checking Questions) ✓ clear parts ✓ transitions between parts ✓ commenting slides (occasionally paraphrasing but no feeling of reading) ✓ objectives Has the goal of the presentation been achieved? ✓ timing (total vs per slide) ✓ clear & memorable conclusion VISUALS ✓ legibility (incl. slide numbers for reference, progression bar) ✓ no information overload (e.g. tables from spreadsheets) ✓ variety (infographics, line graphs, bar graphs, pie charts...) ✓ layout of information on the slide (top left → bottom right) ✓ video clips ✓ mini intervention(s) of subject-matter experts USE OF LANGUAGE ✓ vocab ✓ graded language and little jargon ✓ grammatical structures & accuracy ✓ conjunctions, adverbial phrases ✓ tripling arguments ✓ metaphors DELIVERY ✓ pace ✓ articulation & pronunciation ✓ intonation ✓ no obvious signs of reading ✓ stress on keywords ✓ body language ✓ eye contact CONCLUSION ✓ recap ✓ general conclusion ✓ recommendations ✓ contacts if further information required ✓ call for action ✓ opening ✓ Q&A session ]]> 3 20230301 hw20230315 Signposting wip active edit_role_play pix/icons8-lecturer-100_white.png Choose role A or role B. Prepare a short presentation. Make sure the audience understand what you are talking about. Be logical. Explain where you come from, where you are now, where you're going to. → break down your presentation into clear parts 1. Introducing the topic to bring up to raise to deal with to address to tackle to broach

2. Giving the background (putting in the picture)

to refer to to originate from to have to do with to relate to to be associated with

3. Explaining the breakdown / plan

to have a look at to focus on to cover

4. Making transitions from one part to another

First of all To begin with Then Eventually Last but not least

5. Describing characteristics

to feature to lack to highlight to possess to sport to star

6. Making observations

to notice to note to point out to show

7. Drawing conclusions

to put it in a nutshell to sum up to end with to conclude (by saying that...)]]> visual

You have invented a new vehicle. Give a short presentation: you want to convince business angels to invest in further development.]]> Would you like to drive this state-of-the-art vehicle? It is designed to address the urban needs of emerging economies! Today, we'll look at... visual

You have invented a new vehicle. Give a short presentation: you want to convince business angels to invest in further development. ]]> How can we tackle traffic jams in the city? This is what I'm going to talk about in today's presentation To begin with... 1 Introduction to public speaking & giving presentations active edit_ol_qa pix/icons8-collaboration-100_white.png World Championship of Public Speaking: Part 2 Published on Nov 9, 2012 Each year, Toastmasters International hosts the World Championship of Public Speaking. After months of regional elimination rounds, 30,000 international competitors are whittled down to nine finalists, the best public speakers in the world. http://www.youtube.com/watch?annotation_id=annotation_958291&feature=iv&src_vid=rvbg9kFDTxg&v=LK_N_3NvDbA 1) emotional language 2) intonation, pace of delivery 3) body language 4) connection with the audience (share experience) 5) convincing, long-lasting message → use the Presentation Checklist you completed earlier Compare the following candidates:]]> world_championship_of_public_speaking_part_2_lk_n_3nvdba.mp4 Andrew 〆too emotional body language (posture)? 〆excessive emotional language 〆cliches → too theatrical Stuart ✓ rhetorical question which involves the audience (Do you want to know...?) ✓ body language (hands supporting 'What if') 〆wrong tie 〆little assertive posture 〆not charismatic enough to be persuasive = 3rd Ronald ✓ more effective making people laugh than asking a rhetorical question → good connection with the audience ✓ rather charismatic, father-like, trustworthy appearance ✓ me, myself and I = tripling technique ✓ addressing the audience on the left, in front, and on his right (during 'Me, myself and I') Palaniappa ✓ sense of humour e.g. 25 pairs, women 50 ✓ connecting with the audience e.g. Imagine your shoes are for me... Come on, take them off! ✓ able to engage audience by asking them to actually do sth memorable = very smart = 2nd Kenny 〆speech delivered like a sermon by a priest 〆excessive emotional language for certain audiences 〆rather dressed up → posture in contradiction with message Diana 〆excessive emotional level 〆distractingly painful & husky voice Ryan ✓ begins speech off stage (i.e. no introduction, jump into action) ✓ trust is a must (rhyme) ✓ a tattoo or two (alliteration) ✓ sharing a secret (four tattoos) → building rapport ✓ body language ('the' girl, 4 tattoos) ✓ use of ellipses in the narrative (skips traditional 'I do', concludes by 'I promise') ✓ convincing message & experience audience may identify with = winner 1 Drafting a presentation 20230322 hw20230329 pix/icons8-collaboration-100_white.png active deck_shuffled_lines_halign prep_deck_shuffled_lines_halign ]]> active textbook pinnacle /ˈpɪnəkl/ = top or most successful point to seal the deal = to come to an agreement, to finalise the deal; to make an agreement official sting = sharp often poisonous wounding organ of an insect, snake, etc 20240813 15:15-16:00 1 active Economics of productions | Conclusion rehearsal By the end of this session you will have studied World Championship of Public Speaking: Part 2 Published on Nov 9, 2012 Each year, Toastmasters International hosts the World Championship of Public Speaking. After months of regional elimination rounds, 30,000 international competitors are whittled down to nine finalists, the best public speakers in the world. http://www.youtube.com/watch?annotation_id=annotation_958291&feature=iv&src_vid=rvbg9kFDTxg&v=LK_N_3NvDbA 1) emotional language 2) intonation, pace of delivery 3) body language 4) connection with the audience (share experience) 5) convincing, long-lasting message schedule

20240822 presentation in Belgium ✓ presentation script & delivery ✓ q&a session (Belgium, Denmark, France) ✓ 1-day long, gamified practice

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> active textbook Do Have you ~~learn~~ learnt something (OR anything) new? Atfer this one, they will be able to ~~visit~~ attend another course ]]> 20240809 09:00-09:45 1 active Economics of productions | Introduction rehearsal By the end of this session you will have studied World Championship of Public Speaking: Part 2 Published on Nov 9, 2012 Each year, Toastmasters International hosts the World Championship of Public Speaking. After months of regional elimination rounds, 30,000 international competitors are whittled down to nine finalists, the best public speakers in the world. http://www.youtube.com/watch?annotation_id=annotation_958291&feature=iv&src_vid=rvbg9kFDTxg&v=LK_N_3NvDbA 1) emotional language 2) intonation, pace of delivery 3) body language 4) connection with the audience (share experience) 5) convincing, long-lasting message schedule

20240822 presentation in Belgium ✓ presentation script & delivery ✓ q&a session (Belgium, Denmark, France) ✓ 1-day long, gamified practice

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> active textbook for into several parts ]]> 20240807 12:00-12:45 1 active PTEC | Functional language for presentations PTEC | Presenting a new vehicle By the end of this session you will have studied 20240822 presentation in Belgium ✓ presentation script & delivery ✓ q&a session (Belgium, Denmark, France) ✓ 1-day long, gamified practice

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> 1 Functional language for presentations 20240723 hw20240726 pix/icons8-dictionary-100_white.png ✓ paraphrase each slide title / transition Practise paraphrasing: → find two expressions for each function → fill in the gap with the appropriate form ]]> PTEC - Presentation Techniques under the Eye of the Camera 1 Functional language for presentations 20240723 hw20240726 active edit_match_qa prep_match_qa pix/icons8-dictionary-100_white.png How can you make your presentations more accessible to an audience of mixed language proficiency - because it is articulated around a pitch breakdown - and yet include more advanced vocabulary? ✓ paraphrase each slide title / transition Practise paraphrasing: → find two expressions for each function → fill in the gap with the appropriate form ]]> to talk about

to observe

to mention

I would like [ ] our sales target Introducing the topic → I would like to talk about our sales target → Today, we're going to bring up the challenges regarding our sales target ]]> to bring up to raise Today, I would like to [ ] the problem of late payment Introducing the topic to refer to to originate from This issue [ ] the problem we had discussed at our last meeting Giving the background to have a look at to focus on To begin with, we're going to [ ] the advantages of our solution, and then we'll [ ] what we need to achieve our targets Explaining the breakdown / plan First of all Last but not least [ ] we'll have to examine the sales targets Making transitions from one part to another to feature to lack This solution [ ] some unique selling points Describing characteristics to notice to note Please, [ ] this is quite unusual Making observations To put it in a nutshell To sum up [ ], we have seen the pros & cons of this solution, how much it costs, and why you really need it Drawing conclusions 2 Presentation keywords active deck_shuffled_lines_halign pix/icons8-dictionary-100_white.png to talk about

to observe

to mention

Introducing the topic to present → to talk about ]]>

1. Introducing the topic

to bring up to raise

2. Giving the background (putting in the picture)

to refer to to originate from

3. Explaining the breakdown / plan

to have a look at to focus on

4. Making transitions from one part to another

First of all Last but not least

5. Describing characteristics

to feature to lack

6. Making observations

to notice to note

7. Drawing conclusions

to put it in a nutshell to sum up ]]> 1. Introducing the topic to bring up to raise to deal with to address to tackle to broach

2. Giving the background (putting in the picture)

to refer to to originate from to have to do with to relate to to be associated with

3. Explaining the breakdown / plan

to have a look at to focus on to cover

4. Making transitions from one part to another

First of all Last but not least to begin with then eventually

5. Describing characteristics

to feature to lack to highlight to possess to sport to star

6. Making observations

to notice to note to point out to show

7. Drawing conclusions

to put it in a nutshell to sum up to end with to conclude (by saying that...) ]]> 3 20230301 hw20230315 Signposting wip active edit_role_play pix/icons8-lecturer-100_white.png Choose role A or role B. Prepare a short presentation. Make sure the audience understand what you are talking about. Be logical. Explain where you come from, where you are now, where you're going to. → break down your presentation into clear parts 1. Introducing the topic to bring up to raise to deal with to address to tackle to broach

2. Giving the background (putting in the picture)

to refer to to originate from to have to do with to relate to to be associated with

3. Explaining the breakdown / plan

to have a look at to focus on to cover

4. Making transitions from one part to another

First of all To begin with Then Eventually Last but not least

5. Describing characteristics

to feature to lack to highlight to possess to sport to star

6. Making observations

to notice to note to point out to show

7. Drawing conclusions

to put it in a nutshell to sum up to end with to conclude (by saying that...)]]> visual

]]> You have invented a new vehicle. Give a short presentation: you want to convince business angels to invest in further development. Would you like to drive this state-of-the-art vehicle? It is designed to address the urban needs of emerging economies! Today, we'll look at... visual

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> 2 Enriching language with synonyms 20240719 hw20240723 pix/icons8-dictionary-100_white.png PTEC - Presentation Techniques under the Eye of the Camera 2 Enriching language with synonyms Building a narrative flow & cohesion 20240719 hw20240723 active edit_ol_qa prep_ol_qa pix/icons8-dictionary-100_white.png How can you make your presentation less repetitive in terms of contents & vocabulary? → avoid using the same expressions: use synonyms Look at each group of expressions. Find the odd one out. Then, build an example sentence with at least one of the new expressions.]]> to listen to talk about → Today, we'll talk about the selling points of this product.]]> ]]> to depict to portray to represent to remind to remind = to help sb remember sth important that they must do to show in, or as in, a picture to hide to reveal to disclose to hide = to put or keep sb/sth in a place where they/it cannot be seen or found to make sth known to sb, to show sth that previously could not be seen to suggest to claim to symbolise to claim = to say that sth is true although it has not been proved and other people may not believe it to express indirectly by an image, form, or model to illustrate to embody to recall to recall = to make sb think of sth to make the meaning of sth clearer by using examples, pictures, etc; to express or represent an idea or a quality to be reminiscent of to be regarded as to be considered as to be reminiscent of = reminding you of sb/sth to be thought about in a particular way 2 Writing a pitch 20230215 hw20230222 pix/icons8-lecturer-100_white.png active prep_2columns_2qa edit_2columns_2qa Which stages & techniques of a sales pitch can you use in your presentation? Practise the following techniques to keep the audience interested: ✓ tripling This course was cheap, interesting and effective ✓ alliteration rapid, relevant and realistic ✓ rhymes Our brand in their hand ]]> alliteration = use of the same letter or sound at the beginning of words that are close together, as in sing a song of sixpence rhyme = word that has the same sound or ends with the same sound as another word

Pitch structure

rhetorical question / hook / quote self-introduction name of your company target customer & needs brief description main benefits differences from competition USP(s) (unique selling point) your request / call for action anticipated questions promise ]]> quote = group of words or a short piece of writing taken from a book, play, speech, etc. and repeated because it is interesting or useful 1 Functional language for presentations 20240723 hw20240726 active edit_match_qa prep_match_qa pix/icons8-dictionary-100_white.png How can you make your presentations more accessible to an audience of mixed language proficiency - because it is articulated around a pitch breakdown - and yet include more advanced vocabulary? ✓ paraphrase each slide title / transition Practise paraphrasing: → find two expressions for each function → fill in the gap with the appropriate form ]]> to talk about

to observe

to mention

I would like [ ] our sales target Introducing the topic → I would like to talk about our sales target → Today, we're going to bring up the challenges regarding our sales target ]]> to bring up to raise Today, I would like to [ ] the problem of late payment Introducing the topic to refer to to originate from This issue [ ] the problem we had discussed at our last meeting Giving the background to have a look at to focus on To begin with, we're going to [ ] the advantages of our solution, and then we'll [ ] what we need to achieve our targets Explaining the breakdown / plan First of all Last but not least [ ] we'll have to examine the sales targets Making transitions from one part to another to feature to lack This solution [ ] some unique selling points Describing characteristics to notice to note Please, [ ] this is quite unusual Making observations To put it in a nutshell To sum up [ ], we have seen the pros & cons of this solution, how much it costs, and why you really need it Drawing conclusions 1 Functional language for presentations pix/icons8-dictionary-100_white.png 20240723 hw20240726 Functional language for presentations active wip xml_multi_dd_row How can you make your presentations more accessible to an audience of mixed language proficiency - because it is articulated around a pitch breakdown - and yet include more advanced vocabulary? ✓ paraphrase each slide title / transition Practise paraphrasing: → find two expressions for each function → fill in the gap with the appropriate form ]]> Introducing the topic → I would like [ ] our sales target

to talk about

to tackle

to feature

→ deliver with engaging language for an audience of native speakers ✓ Today, we're going

to tackle

the challenges resulting from our sales forecasts → paraphrase for a mixed audience ✓ In other words, I would like

to talk about

our sales target]]> 16 10 left Introducing the topic
Today, I would like to [ ] the problem of late payment Giving the background
This issue [ ] the problem we had discussed at our last meeting Explaining the breakdown / plan
To begin with, we're going to [ ] the advantages of our solution, and then we'll [ ] what we need to achieve our targets Making transitions from one part to another
[ ] we'll have to examine the sales targets Describing characteristics
This solution [ ] some unique selling points Making observations
Please, [ ] this is quite unusual Drawing conclusions
[ ], we have seen the pros & cons of this solution, how much it costs, and why you really need it ]]> 1;2 3;4 5;6 7;8 Introducing the topic Today, I would like to [ ] the problem of late payment to bring up to raise Giving the background This issue [ ] the problem we had discussed at our last meeting to refer to to originate from Explaining the breakdown / plan To begin with, we're going to [ ] the advantages of our solution, and then we'll [ ] what we need to achieve our targets to have a look at to focus on Making transitions from one part to another [ ] we'll have to examine the sales targets First of all Last but not least Describing characteristics This solution [ ] some unique selling points to feature to lack Making observations Please, [ ] this is quite unusual to notice to note Drawing conclusions [ ], we have seen the pros & cons of this solution, how much it costs, and why you really need it To put it in a nutshell To sum up ]]> to bring up to raise Today, I would like to [ ] the problem of late payment Introducing the topic to refer to to originate from This issue [ ] the problem we had discussed at our last meeting Giving the background to have a look at to focus on To begin with, we're going to [ ] the advantages of our solution, and then we'll [ ] what we need to achieve our targets Explaining the breakdown / plan First of all Last but not least [ ] we'll have to examine the sales targets Making transitions from one part to another to feature to lack This solution [ ] some unique selling points Describing characteristics to notice to note Please, [ ] this is quite unusual Making observations To put it in a nutshell To sum up [ ], we have seen the pros & cons of this solution, how much it costs, and why you really need it Drawing conclusions to remind = to help sb remember sth important that they must do to depict = to show in, or as in, a picture to portray = to show sb/sth in a picture; to describe sb/sth in a piece of writing to reveal = to make sth known to sb, to show sth that previously could not be seen to disclose = to make sth known to sb, to show sth that previously could not be seen to claim = to say that sth is true although it has not been proved and other people may not believe it to suggest = to express indirectly by an image, form, or model to recall = to make sb think of sth to illustrate = to make the meaning of sth clearer by using examples, pictures, etc to embody = to express or represent an idea or a quality to be reminiscent of = reminding you of sb/sth to be regarded as = to be thought about in a particular way to be considered as = to be thought about in a particular way 20240719 09:00-09:45 1 active PTEC | Evaluating sales pitches (Presentation Checklist) - Case study 2 By the end of this session you will have studied schedule

20240726 DP cancellation (flight to London) schedule

20240822 presentation in Belgium ✓ presentation script & delivery ✓ q&a session (Belgium, Denmark, France) ✓ 1-day long, gamified practice

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> 2 Pitch analysis - case study 2 20240716 hw20240719 pix/icons8-movie-100_white.png Presentation Checklist to decide if and why the presentation was successful) video

2012 BPC elevator speech winner elevator_pitch_contest_winner_nancy_t_wheeler_university_of_dayton.mp4 http://www.youtube.com/watch?v=BIo-enMAIxE ]]> PTEC - Presentation Techniques under the Eye of the Camera 2 Pitch analysis - case study 2 20240716 hw20240719 active edit_ol_qa prep_ol_qa pix/icons8-movie-100_white.png Presentation Checklist to decide if and why the presentation was successful) video

2012 BPC elevator speech winner elevator_pitch_contest_winner_nancy_t_wheeler_university_of_dayton.mp4 http://www.youtube.com/watch?v=BIo-enMAIxE ]]>

Presentation checklist

METHODOLOGY ✓ introduction ✓ rhetorical question(s) / hook / quotation ✓ objectives & tasks ✓ breakdown / plan of the presentation ✓ logical structure ✓ check audience understanding with CCQs (Concept Checking Questions) ✓ clear parts ✓ transitions between parts ✓ commenting slides (occasionally paraphrasing but no feeling of reading) ✓ objectives Has the goal of the presentation been achieved? ✓ timing (total vs per slide) ✓ clear & memorable conclusion VISUALS ✓ legibility (incl. slide numbers for reference, progression bar) ✓ no information overload (e.g. tables from spreadsheets) ✓ variety (infographics, line graphs, bar graphs, pie charts...) ✓ layout of information on the slide (top left → bottom right) ✓ video clips ✓ mini intervention(s) of subject-matter experts USE OF LANGUAGE ✓ vocab ✓ graded language and little jargon ✓ grammatical structures & accuracy ✓ conjunctions, adverbial phrases ✓ tripling arguments ✓ metaphors DELIVERY ✓ pace ✓ articulation & pronunciation ✓ intonation ✓ no obvious signs of reading ✓ stress on keywords ✓ body language ✓ eye contact CONCLUSION ✓ recap ✓ general conclusion ✓ recommendations ✓ contacts if further information required ✓ call for action ✓ opening ✓ Q&A session ]]> elevator_pitch_contest_winner_nancy_t_wheeler_university_of_dayton.mp4 What are the positive aspects of this pitch? ✓ supportive body language ✓ short sentences ✓ call for start up capital ✓ break even point ✓ ROI - return on investment ✓ comparison with competition to break even = to attain a level at which there is neither gain nor loss, as in business What areas need to be improved? 〆little convincing concept (do you really need it?) 〆questionable projections 〆rather artificial intonation in rhetorical questions (sounds too much like a sales pitch) projection = estimate or statement of what figures, amounts, or events will be in the future, or what they were in the past, based on what is happening now Was the presentation successful? Would you invest money in this project? ✓ no, because the narrative (i.e. description & selling of the product) failed to convince although delivery was better than in case study 1 2 Enriching language with synonyms Building a narrative flow & cohesion 20240719 hw20240723 active prep_ol_qa edit_ol_qa pix/icons8-dictionary-100_white.png How can you make your presentation less repetitive in terms of contents & vocabulary? to listen to talk about → Today, we'll talk about the selling points of this product.]]> ]]> to depict to portray to represent to remind to remind = to help sb remember sth important that they must do to show in, or as in, a picture to hide to reveal to disclose to hide = to put or keep sb/sth in a place where they/it cannot be seen or found to make sth known to sb, to show sth that previously could not be seen to suggest to claim to symbolise to claim = to say that sth is true although it has not been proved and other people may not believe it to express indirectly by an image, form, or model to illustrate to embody to recall to recall = to make sb think of sth to make the meaning of sth clearer by using examples, pictures, etc; to express or represent an idea or a quality to be reminiscent of to be regarded as to be considered as to be reminiscent of = reminding you of sb/sth to be thought about in a particular way indisputable = that is true and cannot be disagreed with or denied; undeniable to break even = to attain a level at which there is neither gain nor loss, as in business return (~ on investment, R.O.I) = amount of profit made on investment business angel = investor who provides financial backing for small start-ups or entrepreneurs. Angel investors are usually found among an entrepreneur's family and friends and are essentially the exact opposite of a venture capitalist venture capitalist = investor who either provides capital to start-up ventures or supports small companies that wish to expand but do not have access to equities markets infographic = collection of imagery, data visualizations like pie charts and bar graphs, and minimal text that gives an easy-to-understand overview of a topic rapport /ræ'pɔ:r/ = friendly relationship in which people understand each other very well projection = estimate or statement of what figures, amounts, or events will be in the future, or what they were in the past, based on what is happening now more better than the competitor... ]]> 20240716 17:45-18:30 1 active PTEC | Evaluating sales pitches (Presentation Checklist) - Case study 1 By the end of this session you will have studied 20240822 presentation in Belgium ✓ presentation script & delivery ✓ q&a session (Belgium, Denmark, France) ✓ 1-day long, gamified practice

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> 1 Pitch analysis - case study 1 20240709 hw20240709_n2 pix/icons8-movie-100_white.png Presentation Checklist to decide if and why the presentation was successful) video

2010 Dayton elevator speech winner https://www.youtube.com/watch?v=0HKOf3l6350 ]]> PTEC - Presentation Techniques under the Eye of the Camera 1 Pitch analysis - case study 1 20240709 hw20240709_n2 active edit_ol_qa prep_ol_qa pix/icons8-movie-100_white.png Presentation Checklist to decide if and why the presentation was successful) video

2010 Dayton elevator speech winner https://www.youtube.com/watch?v=0HKOf3l6350 ]]>

Presentation checklist

2012 BPC elevator speech winner elevator_pitch_contest_winner_nancy_t_wheeler_university_of_dayton.mp4 http://www.youtube.com/watch?v=BIo-enMAIxE ]]>

Presentation checklist

METHODOLOGY ✓ introduction ✓ rhetorical question(s) / hook / quotation ✓ objectives & tasks ✓ breakdown / plan of the presentation ✓ logical structure ✓ check audience understanding with CCQs (Concept Checking Questions) ✓ clear parts ✓ transitions between parts ✓ commenting slides (occasionally paraphrasing but no feeling of reading) ✓ objectives Has the goal of the presentation been achieved? ✓ timing (total vs per slide) ✓ clear & memorable conclusion VISUALS ✓ legibility (incl. slide numbers for reference, progression bar) ✓ no information overload (e.g. tables from spreadsheets) ✓ variety (infographics, line graphs, bar graphs, pie charts...) ✓ layout of information on the slide (top left → bottom right) ✓ video clips ✓ mini intervention(s) of subject-matter experts USE OF LANGUAGE ✓ vocab ✓ graded language and little jargon ✓ grammatical structures & accuracy ✓ conjunctions, adverbial phrases ✓ tripling arguments ✓ metaphors DELIVERY ✓ pace ✓ articulation & pronunciation ✓ intonation ✓ no obvious signs of reading ✓ stress on keywords ✓ body language ✓ eye contact CONCLUSION ✓ recap ✓ general conclusion ✓ recommendations ✓ contacts if further information required ✓ call for action ✓ opening ✓ Q&A session ]]> What are the positive aspects of this pitch? ✓ supportive body language ✓ short sentences ✓ call for start up capital ✓ break even point ✓ ROI - return on investment ✓ comparison with competition to break even = to attain a level at which there is neither gain nor loss, as in business What areas need to be improved? 〆little convincing concept (do you really need it?) 〆questionable projections 〆rather artificial intonation in rhetorical questions (sounds too much like a sales pitch) projection = estimate or statement of what figures, amounts, or events will be in the future, or what they were in the past, based on what is happening now Was the presentation successful? Would you invest money in this project? ✓ no, because the narrative (i.e. description & selling of the product) failed to convince although delivery was better than in case study 1 indisputable = that is true and cannot be disagreed with or denied; undeniable to break even = to attain a level at which there is neither gain nor loss, as in business return (~ on investment, R.O.I) = amount of profit made on investment business angel = investor who provides financial backing for small start-ups or entrepreneurs. Angel investors are usually found among an entrepreneur's family and friends and are essentially the exact opposite of a venture capitalist venture capitalist = investor who either provides capital to start-up ventures or supports small companies that wish to expand but do not have access to equities markets infographic = collection of imagery, data visualizations like pie charts and bar graphs, and minimal text that gives an easy-to-understand overview of a topic rapport /ræ'pɔ:r/ = friendly relationship in which people understand each other very well projection = estimate or statement of what figures, amounts, or events will be in the future, or what they were in the past, based on what is happening now 20240712 09:00-09:45 1 active PTEC | Evaluating sales pitches (Presentation Checklist) By the end of this session you will have studied 20240822 presentation in Belgium ✓ presentation script & delivery ✓ q&a session (Belgium, Denmark, France) ✓ 1-day long, gamified practice

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> 3 Criteria for evaluating a presentation 20240709 hw20240712 pix/icons8-collaboration-100_white.png 1 Pitch analysis - case study 1 20240709 hw20240709_n2 pix/icons8-movie-100_white.png Presentation Checklist to decide if and why the presentation was successful) video

2010 Dayton elevator speech winner http://www.youtube.com/watch?v=i6O98o2FRHw ]]> PTEC - Presentation Techniques under the Eye of the Camera 3 Criteria for evaluating a presentation 20240709 hw20240712 active pix/icons8-collaboration-100_white.png deck_shuffled_lines_halign What makes a good presentation? What makes it inspiring? visual

→ place the following criteria under the correct headings. → use them for self assessment as well as evaluating other presentations. ]]>

Methodology

rh____i__l q________

Visuals

inf_______ o___l__d

Use of language

tri_____ arg______

Delivery

p___ e__ con____

Conclusion

op____g ]]> Methodology introduction rhetorical question(s) / hook breakdown / plan of the presentation clear parts transitions between parts clear & memorable conclusion Visuals legibility no information overload (e.g. tables from spreadsheets) variety (line graphs, bar graphs, pie charts...) Use of language vocab grammatical structures tripling arguments Delivery pace articulation & pronunciation intonation stress on keywords body language eye contact Conclusion recap general conclusion recommendations opening --> ]]> 1 Pitch analysis - case study 1 20240709 hw20240709_n2 active prep_ol_qa edit_ol_qa pix/icons8-movie-100_white.png Presentation Checklist to decide if and why the presentation was successful) video

2010 Dayton elevator speech winner http://www.youtube.com/watch?v=i6O98o2FRHw ]]>

Presentation checklist

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> 2 Structure of a pitch 20240702 hw20240709 pix/icons8-collaboration-100_white.png deck_shuffled_lines_halign PTEC - Presentation Techniques under the Eye of the Camera 2 Structure of a pitch Structure of a pitch 20240702 hw20240709 pix/icons8-collaboration-100_white.png active deck_shuffled_lines_halign prep_deck_shuffled_lines_halign Imagine you want to sell a new service. What do you start with? How do you end your presentation? 1. 2. s___-i___________ 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. ]]> 3 Rephrasing presentations to engage your audience active edit_ol_qa_writing prep_ol_qa_writing pix/icons8-hand-with-pen-100_white.png pix/icons8-collaboration-100_white.png you, we Force them to be active listeners. → use possessive determiners like your, our, their Make the topic easier to understand → narrow the topic by using closed questions (i.e. include the answer in the question) Can we improve sales? Why / why not? Ask the audience to contribute & be active → ask an open question How can we improve sales? What do we need? ]]> Do you need the advantages of our new solution? Open question: Can you find any disadvantages? ]]> Topic: Quarter 3 sales results Closed question: Open question: Closed question: Have sales satisfied our targets for the third quarter? Why / why not? Open question: What do we need to improve results in Q4? Topic: Sales forecasts and business opportunities Closed question: Open question: Closed question: Will sales follow the current trend? Open question: What can we do to grow? Topic: Strategy and objectives for year 2022 Closed question: Open question: Closed question: Have we devised our plans well to reach our short term objectives this year? Open question: What could we change in our strategy if we had no financial restrictions? to devise = to invent sth new or a new way of doing sth Topic: Causes and impact of the crisis on turnover Closed question: Open question: Closed question: Do you agree with the causes of the crisis? Open question: How could we have mitigated the downturn? downturn = fall in the amount of business that is done; a time when the economy becomes weaker 1 Vocab describing common mistakes active hw20220203n2 edit_match_qa prep_match_qa pix/icons8-dictionary-100_white.png How can you describe mistakes? What keywords do you know? → match the expressions with their definition. visual

]]> --> to flick You shouldn't do that with your pen when speaking to move or make sth move with sudden quick movements to fidget You will distract your audience if you keep doing so to move restlessly posture /'pɔstʃə:/ It shouldn't be too relaxed or rigid position in which you hold your body when standing or sitting voice modulation You will sound boring if you haven't enough manner of speaking in which the loudness or pitch or tone of the voice is modified lectern You shouldn't hide behind it when speaking stand for holding a book in a church or chapel, esp. for a bible from which lessons are to be read; a similar stand for a lecturer 2 Dealing with bad habits and mistakes active edit_ol_qa pix/icons8-collaboration-100_white.png What can you do to avoid mistakes and/or bad habits? → answer the questions Flicking with your pen when speaking ✓ try holding a cup almost filled to capacity to force you to be calm to flick = to move or make sth move with sudden quick movements Fidgeting and as a result distracting your audience ✓ imagine a cat is resting on your shoulder ✓ place a pair of gloves on your shoulders → they shouldn't fall off to fidget = to move restlessly, without stopping, nervously Your posture is not comfortable or looks artificial ✓ imagine yourself under water or walking on the moon, with no gravity → you may move without difficulty, smoothly, but you'll have to do so slowly posture /'pɔstʃə:/ = position in which you hold your body when standing or sitting You sound boring because you haven't enough voice modulation ✓ highlight in your notes expressions which you want to stress ✓ drill rhetorical questions ✓ rehearse key sentences e.g. 1st introduction, conclusion voice modulation = manner of speaking in which the loudness or pitch or tone of the voice is modified You are hiding behind the lectern when speaking ✓ avoid using a lectern altogether → use a 2nd monitor on the floor facing you rather than the audience lectern = stand for holding a book in a church or chapel, esp. for a bible from which lessons are to be read; a similar stand for a lecturer 3 Criteria for evaluating a presentation 20240709 hw20240712 active pix/icons8-collaboration-100_white.png deck_shuffled_lines_halign What makes a good presentation? What makes it inspiring? visual

→ place the following criteria under the correct headings. → use them for self assessment as well as evaluating other presentations. ]]>

Methodology

rh____i__l q________

Visuals

inf_______ o___l__d

Use of language

tri_____ arg______

Delivery

p___ e__ con____

Conclusion

op____g ]]> Methodology introduction rhetorical question(s) / hook breakdown / plan of the presentation clear parts transitions between parts clear & memorable conclusion Visuals legibility no information overload (e.g. tables from spreadsheets) variety (line graphs, bar graphs, pie charts...) Use of language vocab grammatical structures tripling arguments Delivery pace articulation & pronunciation intonation stress on keywords body language eye contact Conclusion recap general conclusion recommendations opening --> ]]> 1 Pitch analysis - case study 1 20240709 hw20240709_n2 active prep_ol_qa edit_ol_qa pix/icons8-collaboration-100_white.png Presentation Checklist to decide if and why the presentation was successful) video

2010 Dayton elevator speech winner http://www.youtube.com/watch?v=i6O98o2FRHw ]]>

Presentation checklist

METHODOLOGY ✓ introduction ✓ rhetorical question(s) / hook / quotation ✓ objectives & tasks ✓ breakdown / plan of the presentation ✓ logical structure ✓ check audience understanding with CCQs (Concept Checking Questions) ✓ clear parts ✓ transitions between parts ✓ commenting slides (occasionally paraphrasing but no feeling of reading) ✓ objectives Has the goal of the presentation been achieved? ✓ timing (total vs per slide) ✓ clear & memorable conclusion VISUALS ✓ legibility (incl. slide numbers for reference, progression bar) ✓ no information overload (e.g. tables from spreadsheets) ✓ variety (infographics, line graphs, bar graphs, pie charts...) ✓ layout of information on the slide (top left → bottom right) ✓ video clips ✓ mini intervention(s) of subject-matter experts USE OF LANGUAGE ✓ vocab ✓ graded language and little jargon ✓ grammatical structures & accuracy ✓ conjunctions, adverbial phrases ✓ tripling arguments ✓ metaphors DELIVERY ✓ pace ✓ articulation & pronunciation ✓ intonation ✓ no obvious signs of reading ✓ stress on keywords ✓ body language ✓ eye contact CONCLUSION ✓ recap ✓ general conclusion ✓ recommendations ✓ contacts if further information required ✓ call for action ✓ opening ✓ Q&A session ]]> What are the positive aspects of this pitch? ✓ convincing argumentation & simple concept ✓ short sentences without conjunctions to insist on mechanically exponential growth pattern ✓ tripling technique (e.g. This course was cheap, interesting and effective) ✓ alliteration (e.g. rapid, relevant and realistic) ✓ rhymes (your brand in their hand) What areas need to be improved? 〆no start up capital mentioned 〆no call for action or request (i.e. asking audience to reflect on or do sth) 〆no comparison with competition 〆too fast speech (poor articulation, grammar mistake...) 〆little rapport with the audience rapport /ræ'pɔ:r/ = friendly relationship in which people understand each other very well Was the presentation successful? Would you invest money in this project? ✓ yes, because the narrative (i.e. selling of the product) was convincing although delivery had many mistakes Conclusion: → if you have a good idea, you can sell it even with a poor presentation Opening: → if you have a bad idea, can you sell it with a good presentation? to devise = to invent sth new or a new way of doing sth downturn = fall in the amount of business that is done; a time when the economy becomes weaker posture /'pɔstʃə:/ = position in which you hold your body when standing or sitting to flick = to move or make sth move with sudden quick movements to fidget = to move restlessly, without stopping, nervously voice modulation = manner of speaking in which the loudness or pitch or tone of the voice is modified to take charge = to assume control lectern = stand for holding a book in a church or chapel, esp. for a bible from which lessons are to be read; a similar stand for a lecturer shade ~ of sth = different kind or level of opinion, feeling, etc rigid /'ridʒəd/ = (often disapproving) (of rules, methods, etc.) very strict and difficult to change; stiff and difficult to move or bend mannerism = way of speaking or moving that is typical of a person 20240702 17:45-18:30 1 active PRESENTATIONS TECHNIQUES UNDER THE EYE OF THE CAMERA | How to use the structure of an elevator pitch for presentations By the end of this session you will have studied 20240705 cancelled

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> 3 pix/icons8-microscope-100_white.png Stylistic & grammatical mistakes 20240625 hw20240628 1 Presentation analysis - introduction 20240625 hw20240628_n2 pix/icons8-movie-100_white.png Steve Jobs introduces iPhone in 2007 https://www.youtube.com/watch?v=MnrJzXM7a6o Watch the video. → answer the questions ]]> 3 pix/icons8-microscope-100_white.png Stylistic & grammatical mistakes 20240625 hw20240628 active wip xml_multi_dd_row 17 10 left such as 'as good or better than'. Avoid words like 'in the case, in many cases, certainly...' Don't confuse 'compare to' (focus on similarities)
with 'compare with' (focus on differences) If 'consider' = believe to be
→ consider without 'as'
If 'consider' = think of, look at
→ consider as Don't end a list introduced by such as, for example... by 'etc', especially with persons. ]]> 1 2 3 4 5;6 7 Skip redundant words. 〆The question as to whether this is relevant doesn't matter. ✓ Relevance doesn't matter Avoid uneducated phrases such as 'as good or better than'. 〆My sales pitch is as good or better than his. ✓ My sales pitch is as good as his, or better. ✓ My sales pitch is as good, if not better. Avoid words like 'in the case, in many cases, certainly...' 〆It has rarely been the case that any bug in the software has been found. ✓ Few bugs in the software have been found. Don't confuse 'compare with' (focus on differences) with 'compare to' (focus on similarities) 〆You can't compare the climate in Russia to the climate in Italy, but we may compare it to the one in Canada. ✓ You can't compare the climate in Russia with the climate in Italy, but we may compare it to the one in Canada. If 'consider' = believe to be → consider without 'as' If 'consider' = think of, look at → consider as 〆I consider the new manager as completely incompetent! ✓ I consider the new manager completely incompetent! 〆In this SWOT analysis we should consider our competitor a threat and an opportunity. ✓ In this SWOT analysis we should consider our competitor as a threat and as an opportunity. Don't end a list introduced by such as, for example... by 'etc', especially with persons. 〆They recruited developers, testers, technical writers, etc ✓ They recruited developers, testers, technical writers, to name but a few ]]> PTEC - Presentation Techniques under the Eye of the Camera 1 Presentation analysis - introduction 20240625 hw20240628_n2 active edit_ol_qa prep_ol_qa pix/icons8-movie-100_white.png Why was Steve Jobs so well-known for his product presentations? Steve Jobs introduces iPhone in 2007 https://www.youtube.com/watch?v=MnrJzXM7a6o Watch the video. → answer the questions ]]> What are the positive aspects of this pitch? ✓ narrative based on explaining where you come from, where you are now, and where you are going to ✓ pace (rather slow, incl. occasional tripling) ✓ surprises ← building rapport ✓ humour (a finger is technologically better than a stylus...) ✓ visuals (simple, not overloaded with tables & data) ✓ convincing argumentation & simple concept ✓ matches target audience What areas need to be improved? 〆neglected, ignored or scorned on previous technological achievements 〆possibly unfair comparisons with the competition (illegal form of advertising in some countries) 〆no defaults mentioned 〆no price quoted to scorn = to feel or show that you think sb/sth is stupid and you do not respect them or it Was the presentation successful? Would you invest money in this project? ✓ designed to whet the appetite of fans rather than convince of cutting edge technologies implemented to whet the appetite = to increase your desire for or interest in sth 1 Lead in Why use elevator pitching techniques in presentations active edit_ol_qa pix/icons8-collaboration-100_white.png Answer the following questions. visual

Imagine you are in this conference room. How do you make people listen to you? ]]> Can you be efficient at work without public speaking skills? ✓ presentation skills are considered as hygiene factors → a good manager must be able to communicate 〆not knowing how to speak to a wider audience may soon become a handicap handicap = something that makes it difficult for sb to do sth What do you worry about when delivering a presentation? 〆making a good enough first impression 〆lacking charisma 〆information overload = lacking methodology 〆lacking rehearsal & feedback 〆working after hours & burning out 〆stage fright ≠ preparing the presentation and not the presenter stage fright = nervous feelings felt by performers before they appear in front of an audience rehearsal = time that is spent practising a play or piece of music in preparation for a public performance After much training in presentations, you may feel effective, but are you efficient? Being effective is about doing the right things, while being efficient is about doing things right. https://www.insightsquared.com/blog/effectiveness-vs-efficiency-whats-the-difference/#:~:text=Effective%20(adj.),Efficient%20(adj.)&text=The%20difference%20between%20effectiveness%20and%20efficiency%20can%20be%20summed%20up,is%20about%20doing%20things%20right ↔ is being effective enough in today's corporate environments? → you feel efficient in giving presentations if you do it regularly ]]> effective = adequate to accomplish a purpose; producing the intended or expected result efficient = performing or functioning in the best possible manner with the least waste of time and effort You have a bright idea but you need money. You meet a CEO in the lift of a business centre. How do you ask for his/her financial support? lift pitch ≠ collocation ]]> elevator pitch = 10-second to 1-minute talk or arguments used by a person trying to persuade people, usually business angels or venture capitalists, to invest in a business project What are the differences between an elevator or sales pitch and a presentation? ✓ timing ✓ contents ✓ more active body language ✓ few or no visuals → convincing rather than reporting How can elevator and sales pitch techniques help improve your presentations? forcing them to accept or disagree with your argumentation (...) → be convincing rather than just descriptive

Imagine you are the player in red on the left. How will you score against that team of friendly-looking rugby players in blue on the right? ]]> 2 Structure of a pitch Structure of a pitch 20240702 hw20240709 pix/icons8-collaboration-100_white.png active prep_deck_shuffled_lines_halign deck_shuffled_lines_halign Imagine you want to sell a new service. What do you start with? How do you end your presentation? 1. 2. s___-i___________ 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. ]]> to whet the appetite = to increase your desire for or interest in sth to scorn = to feel or show that you think sb/sth is stupid and you do not respect them or it elevator pitch = 10-second to 1-minute talk or arguments used by a person trying to persuade people, usually business angels or venture capitalists, to invest in a business project to pitch to someone = to aim an idea or product at someone, to promote by means of an argument and demonstration 20240625 17:45-18:30 1 active Review of stylistic & grammatical mistakes in writing (2/2) By the end of this session you will have studied Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> 1 pix/icons8-microscope-100_white.png Stylistic & grammatical mistakes active wip xml_multi_dd_row 22 10 left 1 2 3 4;5 6 7;8 9 10 the managers, team members and ~~the~~ consultants were satisfied ← zero article 〆All the managers, the team members and the consultants working on this project were satisfied ← definite article because of the defining clause 'working on this project' In a series of three or more terms with a single conjunction, use a comma after each term except the last. 〆Developers, testers, and technical writers ✓ Developers, testers and technical writers 〆The developers, the testers, and technical writers ✓ The developers, the testers and the technical writers Don't repeat the negative form in the main clause. Under no circumstances ~~shouldn't~~ should you ask for help A participial phrase at the beginning of a sentence must refer to the grammatical subject. 〆Skilled & well-supported, the project was certainly feasible by the trainee. ✓ Because the trainee was skilled & well-supported, the project was certainly feasible. ✓ The trainee being skilled & well-supported, the project was certainly feasible. 〆Being almost bankrupt, the venture capitalist took over the company at little cost. ✓ Because the company was almost bankrupt, the venture capitalist took it over at little cost. ✓ The company being almost bankrupt, the venture capitalist took it over at little cost. Don't use full stops instead of commas. The presentation was delivered by a salesperson~~. Obviously~~ obviously lacking expertise in this field. Use modifiers before the word they modify. Not All the members were ~~not~~ present. He ~~only~~ found only the two biggest mistakes. Inversion in the restrictive clause Not only did he ~~sent~~ send a message, he also rang Inversion in the main clause Not until he compared prices did he ~~accepted~~ accept the offer ]]> 2 pix/icons8-microscope-100_white.png Stylistic & grammatical mistakes active wip xml_multi_dd_row 17 14 left 1 2;3 4 5 6;7 Use the same tense in descriptions to avoid confusion. 〆Since a mistake has been made, the manager was trying to understand who had made it. ✓ Since a mistake (was | had been) made, the manager was trying to understand who (had ) made it. Backshift one tense in reported speech unless you want to emphasise the situation is still true. 〆The team lead asked staff members if they have read the report. (Have you read the report?) ✓ The team lead asked staff members if they had read the report. (present perfect → past perfect) 〆Despite apparent sell-out, the salesperson confirmed goods were still available at the warehouse. ✓ Despite apparent sell-out, the salesperson confirmed goods are still available at the warehouse. Prefer a phrase or clause at the beginning to avoid separating the subject from the verb. 〆The CEO, in his annual report to shareholders, provides a detailed breakdown of dividends. ✓ In his annual report to shareholders, the CEO provides a detailed breakdown of dividends. Use a relative pronoun and its clause after the noun it defines 〆There is a design flaw in the product, which is rather costly. (costly → product OR design flaw?) ✓ In the product there is a design flaw which|that is rather costly. (which | that = relative pronoun in a defining clause, no comma) Keep correlative conjunctions grammatically balanced 〆It was both a time-consuming webinar and quite irrelevant to us. ✓ The webinar was both time-consuming and quite irrelevant to us. 〆The KPIs are not only to sell more but also that we have to improve quality. ✓ The KPIs are not only to sell more but also to improve quality. ]]> 3 pix/icons8-microscope-100_white.png Stylistic & grammatical mistakes 20240625 hw20240628 active wip xml_multi_dd_row 17 10 left such as 'as good or better than'. Avoid words like 'in the case, in many cases, certainly...' Don't confuse 'compare to' (focus on similarities)
with 'compare with' (focus on differences) If 'consider' = believe to be
→ consider without 'as'
If 'consider' = think of, look at
→ consider as Don't end a list introduced by such as, for example... by 'etc', especially with persons. ]]> 1 2 3 4 5;6 7 Skip redundant words. 〆The question as to whether this is relevant doesn't matter. ✓ Relevance doesn't matter Avoid uneducated phrases such as 'as good or better than'. 〆My sales pitch is as good or better than his. ✓ My sales pitch is as good as his, or better. ✓ My sales pitch is as good, if not better. Avoid words like 'in the case, in many cases, certainly...' 〆It has rarely been the case that any bug in the software has been found. ✓ Few bugs in the software have been found. Don't confuse 'compare with' (focus on differences) with 'compare to' (focus on similarities) 〆You can't compare the climate in Russia to the climate in Italy, but we may compare it to the one in Canada. ✓ You can't compare the climate in Russia with the climate in Italy, but we may compare it to the one in Canada. If 'consider' = believe to be → consider without 'as' If 'consider' = think of, look at → consider as 〆I consider the new manager as completely incompetent! ✓ I consider the new manager completely incompetent! 〆In this SWOT analysis we should consider our competitor a threat and an opportunity. ✓ In this SWOT analysis we should consider our competitor as a threat and as an opportunity. Don't end a list introduced by such as, for example... by 'etc', especially with persons. 〆They recruited developers, testers, technical writers, etc ✓ They recruited developers, testers, technical writers, to name but a few ]]> 1 Presentation analysis - introduction 20240625 hw20240628_n2 active prep_ol_qa edit_ol_qa pix/icons8-movie-100_white.png Why was Steve Jobs so well-known for his product presentations? Steve Jobs introduces iPhone in 2007 https://www.youtube.com/watch?v=MnrJzXM7a6o Watch the video. → answer the questions ]]> What are the positive aspects of this pitch? ✓ narrative based on explaining where you come from, where you are now, and where you are going to ✓ pace (rather slow, incl. occasional tripling) ✓ surprises ← building rapport ✓ humour (a finger is technologically better than a stylus...) ✓ visuals (simple, not overloaded with tables & data) ✓ convincing argumentation & simple concept ✓ matches target audience What areas need to be improved? 〆neglected, ignored or scorned on previous technological achievements 〆possibly unfair comparisons with the competition (illegal form of advertising in some countries) 〆no defaults mentioned 〆no price quoted to scorn = to feel or show that you think sb/sth is stupid and you do not respect them or it Was the presentation successful? Would you invest money in this project? ✓ designed to whet the appetite of fans rather than convince of cutting edge technologies implemented to whet the appetite = to increase your desire for or interest in sth 20240621 09:00-09:45 1 active Quarterly test - feedback Review of stylistic & grammatical mistakes in writing (2/2) By the end of this session you will have studied 20240611-13-18 cancelled

Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20240621 → time allowed: 60min Quarterly test (on-line version)

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> Quarterly test (logs) active quarterly_test_logs test_log_Evgenia_20240621_0904_quarterly_test_nlmkind021_20240621.xml any notifications ~~In some extension~~ To some extent it was challenging ]]> 20240607 09:00-09:45 1 active Inversion after negative adverbials Review of stylistic & grammatical mistakes in writing (2/2) By the end of this session you will have studied 20240611-13-18 cancelled (optional homework) smartphone or tablet device

Download onto your tablet or print the following pdf for our next lesson. Grammar and vocabulary for CAE and Proficiency by Longman Limiting & negative adverbial phrases pg 118 review grammar structures pg 119 ex 1 2 3 4 grammar grammar_and_vocabulary_for_CAE_and_proficiency_Longman_Side_Wellman_pg118-119_inversion_after_negative_adverbs_w_key.pdf smartphone or tablet device

Download onto your tablet or print the following pdf for our next lesson. limiting_adverbials_mindmap.pdf

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> 20191106-1800 Cleft sentences active grammar 20240607-0854 Reduced cleft sentences active grammar 20240607-0956 20190912-1423 Inversion after negative adverbials active grammar no circumstances [can we sign | we can sign] the contract ✓ can we sign ♣ Under no circumstances = limiting adverbial phrase → inversion Now, the contract is ready. You say: Under such circumstances [can we sign | we can sign] the contract ✓ we can sign ♣ Under such circumstances = prepositional phrase → no inversion needed I seldom read a book when I haven't read its review ♠ seldom = adverb - I read = present simple (no auxiliary) Seldom do I read a book when I haven't read its review ♠ seldom = limiting adverbial in front position (for emphasis) ♣ do I read (added auxiliary 'do') = inversion verb / subject (in the main clause) The company will not give any refund ♣ Under no circumstances will the company give a refund = emphasis on the restrictive or negative aspect = negative adverbial phrase + inversion ✓ formal speech ✓ formal writing warning

Watch out After 'not until', 'only when' and 'only after' the inversion is in the main clause Which is more logical? 1) I read a book only after I have read its review 2) I read its review only after I have read the book ✓ 1) Which is the main clause? 1) I read a book (only after) 2) I have read its review ✓ 1) (only after) 2) I have read its review = restrictive condition Where is the inversion in the following sentence: clause 1) or clause 2)? 1) I read a book (only after) 2) I have read its review 〆Only after ~~have I read~~(2) its review | ~~I read~~ a book ✓ Only after I have read its review | do I read (1) a book = limiting adverbial w/o inversion | main clause with inversion ]]> active textbook limiting adverbials mindmap

]]> 20191010-1219 Inversion after limiting adverbials active review wip active textbook pg 119 ex 1 2 3 4 grammar_and_vocabulary_for_CAE_and_proficiency_Longman_Side_Wellman_pg118-119_inversion_after_negative_adverbs_w_key.pdf Feedback ]]> 20240604 17:45-18:30 1 active Review of stylistic & grammatical mistakes in writing (1/2) By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. New Language Leader Advanced pg 79 ex 9 10 grammar new_language_leader_advanced_student_s_book_pg78-79_hot_off_the_press_writing_for_journalism_verb_patterns.pdf

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> 2 20230602 hw20230605 Role play active role_play Recycle new expressions and language. → use this chart to describe managerial styles Blake & Mouton - Managerial chart

]]> Recycle new expressions and language. You are a very result-oriented manager. Explain how your way of doing things is more effective. You believe ends justify the means (concern for production). ✓ I've tried to motivate... ← try + infinitive = try & fail (people with more interesting tasks) ✓ I stopped caring about... (people's feelings when I realised they weren't loyal to their company anyway) ✓ I mean to achieve... ← mean + infinitive = want to (our deadlines at any costs) ✓ my staff have always denied... (preferring time off to a financial reward) You are a people person. Disagree with your partner. Justify why your approach & concern for people are better in the long term. ✓ I always remember... (my staff members' birthdays because it helps create a good working atmosphere) ✓ I stopped giving... (too challenging tasks because staff burn out) ✓ I never forget... (to celebrate successes, even small ones!) ✓ I've tried... ← try + gerund = try & see what happens (motivating staff with financial incentives but sometimes elder staff weren't too happy) ✓ training doesn't mean... ← mean + ing = involve (wasting company time & money!) ✓ a business relation will go on... (developing if everyone is happy to work together, not the opposite!) 1 pix/icons8-microscope-100_white.png Stylistic & grammatical mistakes active wip xml_multi_dd_row 22 10 left 1 2 3 4;5 6 7;8 9 10 the managers, team members and ~~the~~ consultants were satisfied ← zero article 〆All the managers, the team members and the consultants working on this project were satisfied ← definite article because of the defining clause 'working on this project' In a series of three or more terms with a single conjunction, use a comma after each term except the last. 〆Developers, testers, and technical writers ✓ Developers, testers and technical writers 〆The developers, the testers, and technical writers ✓ The developers, the testers and the technical writers Don't repeat the negative form in the main clause. Under no circumstances ~~shouldn't~~ should you ask for help A participial phrase at the beginning of a sentence must refer to the grammatical subject. 〆Skilled & well-supported, the project was certainly feasible by the trainee. ✓ Because the trainee was skilled & well-supported, the project was certainly feasible. ✓ The trainee being skilled & well-supported, the project was certainly feasible. 〆Being almost bankrupt, the venture capitalist took over the company at little cost. ✓ Because the company was almost bankrupt, the venture capitalist took it over at little cost. ✓ The company being almost bankrupt, the venture capitalist took it over at little cost. Don't use full stops instead of commas. The presentation was delivered by a salesperson~~. Obviously~~ obviously lacking expertise in this field. Use modifiers before the word they modify. Not All the members were ~~not~~ present. He ~~only~~ found only the two biggest mistakes. Inversion in the restrictive clause Not only did he ~~sent~~ send a message, he also rang Inversion in the main clause Not until he compared prices did he ~~accepted~~ accept the offer ]]> to remember + infinitive = to keep in mind you need to do sth and not to forget to remember + gerund = to recall a past action to try + gerund = to try & see what happens to try + infinitive = to try & get a result to go on + gerund = to continue (the activity in the gerund) to go on + infinitive = to end one action and start another one to forget + infinitive = to forget sth you are / were supposed to do to forget + gerund = to forget a definite past event to keep + gerund = to do sth again and again to give up = to stop doing sth to quibble (about / over sth) = to argue or complain about a small matter or an unimportant detail laudable = deserving to be praised or admired, even if not really successful stand (usually) put up with us ]]> 20240531 09:00-09:45 1 active Verb patterns By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. New Language Leader Advanced pg 79 ex 8 9 grammar new_language_leader_advanced_student_s_book_pg78-79_hot_off_the_press_writing_for_journalism_verb_patterns.pdf

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> New Language Leader Advanced C1 20240531-0906 Verb patterns active grammar 1 pix/icons8-lecturer-100_white.png Verb patterns checklist active move_contents ∑ 4 verb patterns 1) verb + infinitive 2) verb + gerund 3) verb + infinitive OR gerund → no real difference in meaning + ing = about the past, focus on an ongoing process + to + infinitive = about the future, focus on a goal 4) verb + infinitive OR gerund → difference in meaning Common verbs with ing (incl. 3 -4) to admit [or to admit that] to avoid to begin (3) to belong to carry on to consider to continue (3) to deny [or to deny that] to enjoy to fancy to finish to forget (3) to give up to go on (4) to imagine to involve to keep to keep on to mean (4) to mind to postpone to put off to risk to start (3) to suggest [or to suggest that] to think of to understand to weigh ]]> 20190418-1837 active review grammar_verb_patterns_selection_b1_02.csv grammar_verb_patterns_selection_b2_01.csv grammar_verb_patterns_selection_b2_03.csv active textbook pg 79 ex 8 grammar pg 79 ex 9 10 grammar ]]> active textbook ]]> 2 20230602 hw20230605 Role play wip active role_play Recycle new expressions and language. → use this chart to describe managerial styles Blake & Mouton - Managerial chart

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> New Language Leader Advanced C1 1 pix/icons8-dictionary-100_white.png Good practice for writing clear English active wip xml_multi_dd_row How can you write plain, clear, unambiguous English? 22 12 left ✓ This diagram is not as outdated as it may seem 〆Although this diagram - which was designed a few years ago - is rather outdated, it may, arguably, still be relevant; provided, of course, that we take into account... 〆interesting, good, bad 〆We got surprised by the result 〆The manager went on discussing the cons instead of focusing on alternatives 〆The advertising campaign was superbly well designed ]]> 1 2 3 4 5 6 7 got were surprised ✓ avoid phrasal verbs to go on + gerund = to continue (the activity in the gerund) to go on + infinitive = to end one action and start another one ✓ insert only relevant factual adjectives & adverbs The advertising campaign was ~~superbly~~ (extremely) well designed The advertising campaign was superbly ~~well~~ designed superbly = excellent; of very good quality superbly ~ well ]]> 1 pix/icons8-hand-with-pen-100_white.png Stylistic & grammatical mistakes wip active deck_shuffled_lines_valign shuffled_lines deck_shuffled_lines_halign shuffled_boxes prep_deck_shuffled_lines_halign A participial phrase at the beginning of a sentence must refer to the grammatical subject. In a series of three or more terms with a single conjunction, use a comma after each term except the last. An article or a preposition applying to all the members of a series must either be used only before the first term or else be repeated before each term. Don't use commas instead of full stops. Inversion in the restrictive clause Inversion in the main clause Don't repeat the negative form in the main clause Use modifiers before the word they modify ]]> . Obviously obviously lacking expertise in this field. Use modifiers before the word they modify NotAll the members were ~~were~~ present. He ~~only~~ found only the two biggest mistakes. Inversion in the restrictive clause Not only did he ~~sent~~ send a message, he also rang Inversion in the main clause Not until he compared prices did he ~~accepted~~ accept the offer Don't repeat the negative form in the main clause Under no circumstances ~~shouldn't~~ should you ask for help ]]> 2 pix/icons8-hand-with-pen-100_white.png Stylistic & grammatical mistakes 20230206 hw20230208 wip active prep_deck_shuffled_lines_halign Correct the mistakes.]]> Use the same tense in descriptions to avoid confusion. Backshift one tense in reported speech unless you want to emphasise the situation is still true. Prefer a phrase or clause at the beginning to avoid separating the subject from the verb. Use a relative pronoun and its clause after the noun it defines. Keep correlative conjunctions grammatically balanced ]]> Use the same tense in descriptions to avoid confusion. 〆Since a mistake has been made, the manager was trying to understand who had made it. ✓ Since a mistake was made, the manager was trying to understand who made it. Backshift one tense in reported speech unless you want to emphasise the situation is still true. 〆The team lead asked staff members if they have read the report. (Have you read the report?) ✓ The team lead asked staff members if they had read the report. (present perfect → past perfect) 〆Despite apparent sell-out, the salesperson confirmed goods were still available at the warehouse. ✓ Despite apparent sell-out, the salesperson confirmed goods are still available at the warehouse. Prefer a phrase or clause at the beginning to avoid separating the subject from the verb. 〆The CEO, in his annual report to shareholders, provides a detailed breakdown of dividends. ✓ In his annual report to shareholders, the CEO provides a detailed breakdown of dividends. Use a relative pronoun and its clause after the noun it defines 〆There is a design flaw in the product, which is rather costly. (costly → product OR design flaw?) ✓ In the product there is a design flaw which|that is rather costly. (which | that = relative pronoun in a defining clause, no comma) Keep correlative conjunctions grammatically balanced 〆It was both a time-consuming webinar and quite irrelevant to us. ✓ The webinar was both time-consuming and quite irrelevant to us. 〆The KPIs are not only to sell more but also that we have to improve quality. ✓ The KPIs are not only to sell more but also to improve quality. ]]> active textbook tmp_pdf/new_language_leader_advanced_student_s_book_pg78-79_hot_off_the_press_writing_for_journalism_verb_patterns.pdf ✓ being informative is not a guarantee of being communicative → being entertaining may have a more long-lasting effect pg 79 ex 6 A B listening language_leader/new_language_leader_advanced/new_language_leader_advanced_audio_cd02/new_language_leader_advanced_audio_cd02_016.ogg T / Cl Should you focus more on the reader, or on story telling and a curiosity and an eagerness to communicate? ✓ probably both → cater for a variety of audiences → satisfy different needs (...) ]]> to take up = to start doing a particular job or activity picturesque = pretty, especially in a way that looks old-fashioned; suggesting or suitable for a picture; (of language) producing strong mental images by using unusual words flavour of the month = fad; star, celebrity to invade = to enter a country, town, etc. using military force in order to take control of it; to affect sth in an unpleasant or annoying way invasion = fact of a large number of people or things arriving somewhere, especially people or things that are disturbing or unpleasant; act or a process that affects sb/sth in a way that is not welcome 20240524 09:00-09:45 1 active A way with words (2/2) By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. New Language Leader Advanced pg 78 ex 1 A B reading for gist pg 78 ex 2 A B reading for detail pg 78 Hot off the press new_language_leader_advanced_student_s_book_pg78-79_hot_off_the_press_writing_for_journalism_verb_patterns.pdf

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> New Language Leader Advanced C1 active textbook pg 79 ex 4 vocab pg 79 ex 5 paraphrasing ]]> biased /'baiəst/ (toward(s) / against / in favour of sb/sth) = having a tendency to show favour towards or against one group of people or one opinion for personal reasons; making unfair judgements succinctly = using few words impartial = not taking sides, unbiased to have a way with = to be able to lead, persuade, or influence hot off the press = just appeared in print to nurture = to care for and protect sb/sth while they are growing and developing; to help sb/sth to develop and be successful peculiar /pɪˈkju:ljə/ = strange or unusual, especially in a way that is unpleasant or worrying succinct = concise; using few words to inculcate = ~ sth (in / into sb) | ~ sb with sth (formal) to cause sb to learn and remember ideas, moral principles, etc., especially by repeating them often deplorable = (formal) very bad and unacceptable, often in a way that shocks people ferocious = very fierce, violent or aggressive; very strong to spike = to reject sth that a person has written or said; to prevent sth from happening or being made public mercilessly = without pity sloppy = that shows a lack of care, thought or effort redoubt = place or situation in which sb/sth is protected when they are being attacked or threatened to crave = to have a very strong desire for sth to flounder = to struggle to know what to say or do or how to continue with sth; to have a lot of problems and to be in danger of failing completely; to struggle to move or get somewhere in water, mud, etc restrained = showing calm control rather than emotion uninhibited = behaving or expressing yourself freely without worrying about what other people think cunning = clever at planning something so that they get what they want, especially by tricking other people, or things that are cleverly made for a particular purpose ingenue = (from French) an innocent young woman, especially in a film/movie or play to crave (for) = to have a very strong desire for sth superfluous /sju:ˈpə:fluəs/ = more than you need or want; unnecessary invaluable ~ (to / for sb/sth) | ~ (in sth) = extremely useful aspiring = wanting to start the career or activity that is mentioned; wanting to be successful in life to absorb = to make sth smaller become part of sth larger; to take sth into the mind and learn or understand it; to use up a large supply of sth, especially money or time truancy = practice of staying away from school without permission narrative = description of events, especially in a novel narration = act or process of telling a story, especially in a novel, a film/movie or a play self-conscious = done in a way that shows you are aware of the effect that is being produced to hone = to make perfect or complete; develop and improve sth, especially a skill, over a period of time; sharpen for to tomorrow It's ~~very~~ really | absolutely deplorable that they don't use some rules for writing They use too ~~much~~ many words ]]> 20240521 17:45-18:30 1 active A way with words (1/2) By the end of this session you will have studied print

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> New Language Leader Advanced C1 1 Lead in active edit_ol_qa pix/icons8-collaboration-100_white.png Is the pen more effective than the gun? ✓ yes, if you have ♣a way with words... a way with words = being able to lead, persuade, or influence ]]> On September 27, 2018, Yale's Program in Russian, East European and Eurasian Studies, and the Poynter Fellowship for Journalism hosted Vladimir Pozner, the acclaimed Russian-American journalist and broadcaster. Pozner spoke on the impact of US foreign policy towards Russia after the Soviet Union has been disbanded, and shared his opinions on a range of issues raised by the audience, from the alleged Russian interference in the 2016 US presidential elections, to Skripal poisoning, to the state of independent media in Russia and the US. https://www.youtube.com/watch?v=8X7Ng75e5gQ ]]> biased /'baiəst/ (toward(s) / against / in favour of sb/sth) = having a tendency to show favour towards or against one group of people or one opinion for personal reasons; making unfair judgements What can you learn from journalists' skills? ✓ how to write succinctly ✓ how to be persuasive ✓ how to collect & present data in an impartial way succinctly = using few words impartial = not taking sides, unbiased What questions should you ask yourself when writing? ✓ is it relevant? ✓ is it clear & memorable? ✓ will readers not stop reading? ✓ should you provide answers without readers having to read all the text? active textbook Hot off the press pg 78 ex 2 A B reading for detail ]]> 1 Follow-up active edit_ol_qa pix/icons8-collaboration-100_white.png Have you got an uninhibited mind? ✓ few people can afford not to be self-conscious e.g. Mark Zuckerberg in flip-flops uninhibited = behaving or expressing yourself freely without worrying about what other people think self-conscious = done in a way that shows you are aware of the effect that is being produced Is the ability to narrate a story a gift or just methodology & practice? ✓ a mix of both nature and nurture 〆even charismatic entertainers need to hone such story-telling gift to nurture = to care for and protect sb/sth while they are growing and developing; to help sb/sth to develop and be successful to hone = to make perfect or complete; develop and improve sth, especially a skill, over a period of time; sharpen What tools do you use when you crave to share your emotions & thoughts? ✓ Instagram ✓ Twitter to crave = to have a very strong desire for sth Where do your interest & curiosity in your profession stem from: studies? family background? some hero/heroine? ✓ dreamt about it in your childhood ✓ motivated probably more by intrinsic factors than extrinsic ones to stem from = to come from intrinsic = belonging to or part of the real nature of sth/sb What other skills could working as a journalist help you improve beside your communication skills? ✓ critical thinking ✓ analytical skills → be cunning cunning = clever at planning something so that they get what they want, especially by tricking other people, or things that are cleverly made for a particular purpose Were you aware you may have lacked adequate training when you started out? ✓ felt ingenue ingenue = (from French) an innocent young woman, especially in a film/movie or play What does the alliteration 'mercilessly spike' suggest? ✓ emphasises how 'ferocious' the Irish sub-editor was → need for impartial feedback to progress Are you inspired after reading this article? Would you start writing your own diary or blog? ✓ finding the right mentor is a priority biased /'baiəst/ (toward(s) / against / in favour of sb/sth) = having a tendency to show favour towards or against one group of people or one opinion for personal reasons; making unfair judgements succinctly = using few words impartial = not taking sides, unbiased to have a way with = to be able to lead, persuade, or influence hot off the press = just appeared in print to nurture = to care for and protect sb/sth while they are growing and developing; to help sb/sth to develop and be successful peculiar /pɪˈkju:ljə/ = strange or unusual, especially in a way that is unpleasant or worrying succinct = concise; using few words to inculcate = ~ sth (in / into sb) | ~ sb with sth (formal) to cause sb to learn and remember ideas, moral principles, etc., especially by repeating them often deplorable = (formal) very bad and unacceptable, often in a way that shocks people ferocious = very fierce, violent or aggressive; very strong to spike = to reject sth that a person has written or said; to prevent sth from happening or being made public mercilessly = without pity sloppy = that shows a lack of care, thought or effort redoubt = place or situation in which sb/sth is protected when they are being attacked or threatened to crave = to have a very strong desire for sth to flounder = to struggle to know what to say or do or how to continue with sth; to have a lot of problems and to be in danger of failing completely; to struggle to move or get somewhere in water, mud, etc restrained = showing calm control rather than emotion uninhibited = behaving or expressing yourself freely without worrying about what other people think cunning = clever at planning something so that they get what they want, especially by tricking other people, or things that are cleverly made for a particular purpose ingenue = (from French) an innocent young woman, especially in a film/movie or play to crave (for) = to have a very strong desire for sth superfluous /sju:ˈpə:fluəs/ = more than you need or want; unnecessary invaluable ~ (to / for sb/sth) | ~ (in sth) = extremely useful aspiring = wanting to start the career or activity that is mentioned; wanting to be successful in life to absorb = to make sth smaller become part of sth larger; to take sth into the mind and learn or understand it; to use up a large supply of sth, especially money or time truancy = practice of staying away from school without permission narrative = description of events, especially in a novel narration = act or process of telling a story, especially in a novel, a film/movie or a play self-conscious = done in a way that shows you are aware of the effect that is being produced to hone = to make perfect or complete; develop and improve sth, especially a skill, over a period of time; sharpen 20240516 09:00-09:45 1 active Choosing a manager (depending on past & present habits, performance...) (3/3)]]> Describing past & present habits Understanding rituals By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. Market Leader 3rd Intermediate Case study - Fast fitness market_leader_3rd_intermediate_course_book_pg80-81_case_study_recruitment_dilemma_at_fast_fitness.pdf

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> Market Leader 3rd edition B1 active textbook DVD case study commentary Feedback What profile does the company actually need? 〆being a sporty person is not a priority, just an asset ✓ emphasise more experience in management in the job description → need to better list skills, knowledge, attitude... How can you test the real capabilities of candidates? ✓ enquire how would encourage clients to renew their subscriptions ✓ ask behavioural questions (...) What common mistake is made when recruiting? 〆recruiting the same person as you are yourself → diversity of people What requirements are essential for Fast Fitness? (part 2) ✓ motivate & lead individual club managers ✓ give direction 〆don't take away independence → need to have ideas that can be adopted by club managers Who would be the best candidate(s)? (part 3) 1) Silvia ✓ features credibility (experience with football team) → will get attention of her colleagues ✓ has tangible ideas ✓ is committed to her own development (evening class in business studies) 2) Martha 〆needs more experience ]]> active wip textbook → practise 'used to, would' to describe past experience (habits) → practise 'will' to make predictions about how these candidates may perform at Fast Fitness ]]> 2 Role play active role_play Practise 'used to', 'would' and 'will' to describe past and present habits. Recycle new expressions and language. Because of the crisis you have problems with your supply chain. You are reporting to your manager about delays on an important project. You are not happy because procedures have changed. Explain how you used to manage your workflow. I'm not used to planning orders so early when I don't know for sure what we'll need! I used to contact suppliers just a couple of weeks in advance. It used to be easy. I would just send an e-mail. You are a project manager. Try to reassure your employee. Suggest how the department will proceed from now on. Don't worry! From now on, you will need to contact your suppliers just a little earlier... You'll be planning your orders with our new software. You'll be getting used to implementing this solution really fast. leisure = time that is spent doing what you enjoy when you are not working or studying martial = connected with fighting or war to put / to lay one's cards on the table = to let someone know your position and interest openly; deal honestly; act without trickery or secrets treadmill = exercise machine that has a moving surface that you can walk or run on while remaining in the same place chain = group of shops/stores or hotels owned by the same company to bug = to annoy or irritate sb flair ~ for sth = a natural ability to do sth well to liaise (with sb) (especially BrE) = to work closely with sb and exchange information with them outstanding = extremely good; excellent to flock = to go or gather together somewhere in large numbers leisure = time that is spent doing what you enjoy when you are not working or studying to appeal = to attract, to interest sun deck = part of a ship where passengers can sit to enjoy the sun, or a similar area beside a restaurant or swimming pool to liaise (with sb) (especially BrE) = to work closely with sb and exchange information with them outstanding = extremely good; excellent runner-up = person or team that finishes second in a race or competition; a person or team that has not finished first but that wins a prize consignment = quantity of goods that are sent or delivered somewhere do you need Sean ~~would have~~ has teaching experience (...) therefore he will understand the sports business quite ~~good~~ well He ~~would have~~ has | had a lot of experience in cinema (having experience ≠ dynamic action) He will spend a lot of time ~~for~~ on additional education Silvia ~~would~~ used to work for the national football team (work experience = stative meaning) ]]> 20240514 18:15-19:00 1 active Choosing a manager (depending on past & present habits, performance...) (2/2)]]> Describing past & present habits Understanding rituals By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. Market Leader 3rd Intermediate Case study - Fast fitness pg 81 compare shortlisted candidates → choose & justify why a candidate is suitable for the post at Fast Fitness → practise 'used to, would' to describe past experience (habits) → practise 'will' to make predictions about how these candidates may perform at Fast Fitness market_leader_3rd_intermediate_course_book_pg80-81_case_study_recruitment_dilemma_at_fast_fitness.pdf

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> Market Leader 3rd edition B1 active textbook tmp_pdf/market_leader_3rd_intermediate_course_book_pg80-81_case_study_recruitment_dilemma_at_fast_fitness.pdf market_leader/market_leader_3rd_intermediate/market_leader_3rd_intermediate_audio_cd02/market_leader_3rd_intermediate_audio_cd02_010.ogg Sean 〆sounds over-confident 〆doesn't like conflicts market_leader/market_leader_3rd_intermediate/market_leader_3rd_intermediate_audio_cd02/market_leader_3rd_intermediate_audio_cd02_011.ogg Paulo 〆lacks education & experience ✓ may endorse the brand ✓ has a plan to make improvements market_leader/market_leader_3rd_intermediate/market_leader_3rd_intermediate_audio_cd02/market_leader_3rd_intermediate_audio_cd02_012.ogg Martha 〆talks about problems with her boss 〆focuses too much on her achievements with people suffering from Parkinson's disease 〆lacks confidence ✓ has many ideas market_leader/market_leader_3rd_intermediate/market_leader_3rd_intermediate_audio_cd02/market_leader_3rd_intermediate_audio_cd02_013.ogg Silvia ✓ wants to be challenged & earn more ✓ gives facts rather than just opinions ✓ is demanding, convincing ]]> wip active textbook → practise 'used to, would' to describe past experience (habits) → practise 'will' to make predictions about how these candidates may perform at Fast Fitness ]]> leisure = time that is spent doing what you enjoy when you are not working or studying martial = connected with fighting or war to put / to lay one's cards on the table = to let someone know your position and interest openly; deal honestly; act without trickery or secrets treadmill = exercise machine that has a moving surface that you can walk or run on while remaining in the same place chain = group of shops/stores or hotels owned by the same company to bug = to annoy or irritate sb flair ~ for sth = a natural ability to do sth well to liaise (with sb) (especially BrE) = to work closely with sb and exchange information with them outstanding = extremely good; excellent to flock = to go or gather together somewhere in large numbers leisure = time that is spent doing what you enjoy when you are not working or studying to appeal = to attract, to interest sun deck = part of a ship where passengers can sit to enjoy the sun, or a similar area beside a restaurant or swimming pool to liaise (with sb) (especially BrE) = to work closely with sb and exchange information with them outstanding = extremely good; excellent runner-up = person or team that finishes second in a race or competition; a person or team that has not finished first but that wins a prize consignment = quantity of goods that are sent or delivered somewhere good well enough She should be ~~stressful~~ calm | stress-resistant ]]> 20240426 09:00-09:45 1 active Choosing a manager (depending on past & present habits, performance...) (1/2)]]> Describing past & present habits Understanding rituals By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. Market Leader 3rd Intermediate Case study - Fast fitness pg 80 background reading pg 80 task 1 reading pg 81 cards market_leader_3rd_intermediate_course_book_pg80-81_case_study_recruitment_dilemma_at_fast_fitness.pdf schedule

20240514 next lesson

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> Market Leader 3rd edition B1 active textbook ✓ to be healthy rather than to look healthy (...) How do you attract people to fitness clubs? ✓ organise groups who can socialise together after a work-out rather than just individuals ✓ offer group discounts for companies → peer pressure → team building ✓ find personal coaches who can motivate (...) Is going to the gym to be healthy or to look healthy? ✓ depends on local culture, urban life style, work life balance ✓ usually to look healthy (people who go to the gym don't seem to need it) pg 80 background reading T / Cl Why are the performances of the club disappointing? Aren't facilities competitive? ✓ yes, they seem to be rather well equipped What can explain the problems that the chain is facing? What can you do to make sure members renew their cards? ✓ yearly subscriptions are expensive ✓ people are less likely to commit themselves → change from yearly to monthly subscriptions = example of new management strategy → need to find a manager with such ideas pg 80 Fast fitness job description T / Cl What kind of manager do they need to improve performance? Do you agree with the job description? 〆being a sporty person is not a prerequisite ✓ charisma (...) ]]> 20240426-1002 20230411-0932 20210519-0926 Past & present habits vs Getting familiar with (be / get used to) active grammar 20240426-0955 20240202-1151 20200424-1620 Past habits (used to vs would) active grammar 20240426-1000 20200522-1227 Past and present habits (used to vs would / will) active grammar active wip textbook used to - would - will mindmap

Download onto your tablet or print & illustrate the following mindmap in your own way (use colours, symbols, etc) http://www.ictnle.com/mindmaps/used_to_would_will_mindmap.pdf ]]> active textbook tmp_pdf/market_leader_3rd_intermediate_course_book_pg80-81_case_study_recruitment_dilemma_at_fast_fitness.pdf reading pg 81 cards → rank candidates in terms of suitability → practise 'used to', 'would' and 'will' to describe habits Demo ✓ Martha Gomez used to work as a professional dancer 〆She won't have enough experience as a manager ]]> leisure = time that is spent doing what you enjoy when you are not working or studying martial = connected with fighting or war to put / to lay one's cards on the table = to let someone know your position and interest openly; deal honestly; act without trickery or secrets treadmill = exercise machine that has a moving surface that you can walk or run on while remaining in the same place chain = group of shops/stores or hotels owned by the same company to bug = to annoy or irritate sb flair ~ for sth = a natural ability to do sth well to liaise (with sb) (especially BrE) = to work closely with sb and exchange information with them outstanding = extremely good; excellent to flock = to go or gather together somewhere in large numbers leisure = time that is spent doing what you enjoy when you are not working or studying to appeal = to attract, to interest sun deck = part of a ship where passengers can sit to enjoy the sun, or a similar area beside a restaurant or swimming pool to liaise (with sb) (especially BrE) = to work closely with sb and exchange information with them outstanding = extremely good; excellent runner-up = person or team that finishes second in a race or competition; a person or team that has not finished first but that wins a prize consignment = quantity of goods that are sent or delivered somewhere 20240423 17:45-18:30 1 active How to Keep AI Under Control - Max Tegmark By the end of this session you will have studied Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> 1 How to Keep AI Under Control - Max Tegmark 20240419 hw20240423 pix/icons8-movie-100_white.png How to Keep AI Under Control | Max Tegmark | TED The current explosion of exciting commercial and open-source AI is likely to be followed, within a few years, by creepily superintelligent AI – which top researchers and experts fear could disempower or wipe out humanity. Scientist Max Tegmark describes an optimistic vision for how we can keep AI under control and ensure it's working for us, not the other way around. https://www.youtube.com/watch?v=xUNx_PxNHrY → watch the video → answer the questions]]> 1 How to Keep AI Under Control - Max Tegmark 20240419 hw20240423 active wip edit_ol_qa prep_ol_qa pix/icons8-movie-100_white.png Are you not worried AI may become too intelligent? Could we become slaves of machines? How to Keep AI Under Control | Max Tegmark | TED The current explosion of exciting commercial and open-source AI is likely to be followed, within a few years, by creepily superintelligent AI – which top researchers and experts fear could disempower or wipe out humanity. Scientist Max Tegmark describes an optimistic vision for how we can keep AI under control and ensure it's working for us, not the other way around. https://www.youtube.com/watch?v=xUNx_PxNHrY → watch the video → answer the questions]]> how_to_keep_ai_under_control_max_tegmark_ted_xUNx_PxNHrY.mp4 Why was Max Tegmark wrong 5 years ago when he warned about the dangers of AI? [01:20] ✓ governments have let AI companies develop without any meaningful regulation ✓ progress has been human faster than expected ✓ human intelligence will be far behind artificial intelligence perhaps in only a few years When will AGI (Artificial General Intelligence) be available? Why isn't AGI a long-term risk? What examples are given to show progress? [01:54-02:58] ✓ forecasts are plummeting from 20 years to 2-3 years [02:05] ✓ dancing robots [02:28] ✓ mid-journey prompt [02:39] ✓ deep-fake [02:58] to plummet = to fall suddenly and quickly from a high level or position What did Alan Turing predict? [03:59] Why are Alan Turing, Sam Altman, Dario Amodei (...) and even Ursula von der Leyen concerned? [05:20] take control - Alan Turing (1951) ✓ super intelligence & machines are like a new species ✓ The bad case is... lights out for all of us - Sam Altman, co-founder of OPenAI ✓ chance that something goes... catastrophically wrong on the scale of human civilisation... might be... between 10 and 25% - Dario Amodei ✓ Mitigating the risk of extinction from AI should be a global priority alongside other societal-scale risks such as pandemics and nuclear wars - Ursula von der Leyen ]]> species /ˈspi:ʃi:z/ What is the problem? [06:42] ✓ lack of a convincing plan for AI safety [06:11] ✓ excessive focus on evals & risky AI behaviour = train AI not to say bad things instead of not doing bad things → prove the presence of risk but not the absence of risk [06:42] How do Steve Omohundro and Max Tegmark plan to make AI safe? [06:50-11:04] ✓ AI can't violate laws of physics [07:23] e.g. guard rails → humans write a specification [08:03] ✓ don't need to understand how AI algos function [08:52] = easier to verify a proof than discover it → focus on proof checking code = impossible to run unsafe code e.g. additions at primary school [10:10] ✓ use formal verification tool known as Dafny → prove that this program correctly adds up any numbers, not just the numbers that were in your training data = provably safe AI [11:04] Why shouldn't AI development be paused? [11:32] ✓ most sustainable development goals don't require super intelligence → don't pause AI → pause the reckless race to super intelligence ✓ stop obsessively training ever-larger models that we don't understand ✓ Hubris kills = illusory superiority → most people think they are better than they really are in most aspects of life → don't fly to the sun hubris = fact of sb being too proud; Hubris /ˈhjuːbrɪs/ - from Ancient Greek 'pride, insolence, outrage', describes a personality quality of extreme or excessive pride or dangerous overconfidence and complacency, often in combination with (or synonymous with) arrogance 1 pix/icons8-microscope-100_white.png AI tools to brainstorm & draft presentations, negotiations and reports active wip xml_multi_dd_row xml_multi_dd_row xml_multi_dd_row xml_multi_dd_row Which AI powered software do you know of to design sales pitches, presentations for a webinar, BATNA negotiations, SWOT analyses and essays? What are each best suited for? 31 16 left https://drawio-app.com/blog/increase-productivity-with-mind-maps-in-draw-io/
✓ team work
https://beta.character.ai/
✓ individual work (where AI like a sparring partner)
〆risk of little diverging ideas
→ prefer mind mapping for creativity https://chat.openai.com/
https://writesonic.com/chat
✓ phrase a well-defined prompt to ensure relevance of the output
〆anonymous, often stereotypical descriptions
〆risk of considering the first iteration as sufficient
→ try different large language models (LLMs) & datasets to generate insightful findings
→ refine the prompt several times until AI answers don't seem to improve https://www.google.com/docs/about/
https://en.wikipedia.org/wiki/Vim_(text_editor)
✓ use any word processor (or raw text editor) you are comfortable with
= start editing the text yourself
✓ (re)focus narrative onto target audience / readers
✓ improve localisation
e.g. address likely cross-cultural communication breakdown
✓ add personalised examples
e.g. team-level, company-wide, when liaising B2B
= use critical thinking skills ]]> 1 2 3 https://drawio-app.com/blog/increase-productivity-with-mind-maps-in-draw-io/
✓ team work
https://beta.character.ai/
✓ individual work (where AI like a sparring partner)
〆risk of little diverging ideas
→ prefer mind mapping for creativity 2 Drafting a sales pitch, presentation for a webinar, an essay... https://chat.openai.com/
https://writesonic.com/chat
✓ phrase a well-defined prompt to ensure relevance of the output
〆anonymous, often stereotypical descriptions
〆risk of considering the first iteration as sufficient
→ try different large language models (LLMs) & datasets to generate insightful findings
→ refine the prompt several times until AI answers don't seem to improve 3 Narrative development https://www.google.com/docs/about/
https://en.wikipedia.org/wiki/Vim_(text_editor)
✓ use any word processor (or raw text editor) you are comfortable with
= start editing the text yourself
✓ (re)focus narrative onto target audience / readers
✓ improve localisation
e.g. address likely cross-cultural communication breakdown
✓ add personalised examples
e.g. team-level, company-wide, when liaising B2B
= use critical thinking skills ]]> 2 pix/icons8-microscope-100_white.png AI tools to finalise designing presentations active wip xml_multi_dd_row xml_multi_dd_row xml_multi_dd_row xml_multi_dd_row What pieces of software and AIs best learn themselves to improving & finalising sales pitches, presentations for a webinar, BATNA negotiations, SWOT analyses and essays? visual

Модель Kandinsky 2.2 нарисовала: portrait of a 35 year old enthusiastic, assertive & convincing female sales representative giving a presentation to a wide audience with a video projector в стиле professional_studio https://rudalle.ru/kandinsky22 → match the stages with the pieces of software → agree / disagree with recommendations ]]> 22 8 left https://chat.openai.com/
https://writesonic.com/chat
https://dictionary.cambridge.org/dictionary/english/
✓ ask AI to improve your copywriting
→ focus on vocab, register
→ ask to re-write the conclusion with given keywords...
→ refine the prompt several times until AI answers don't seem to improve
→ finish editing the text yourself https://midjourney.co/
https://rudalle.ru/kandinsky22
https://www.craiyon.com/
https://this-person-does-not-exist.com/
✓ ask AI to render visuals to support the narrative
→ consider learning how to prompt AI for hi-def graphics https://pandoc.org/
✓ save your file preferably in raw text format
e.g. md, xml, csv...
→ separate contents from layout
wysiwym (what you see is what you mean) > wysiwyg (what you see is what you get)
✓ export your file into different formats for dissemination
e.g. pdf, pptx, xhtml... http://www.fon.hum.uva.nl/praat/
✓ make intonation more tangible with a spectrogram ]]> 1 2 3 4 https://drawio-app.com/blog/increase-productivity-with-mind-maps-in-draw-io/
✓ team work
https://beta.character.ai/
✓ individual work (where AI like a sparring partner)
〆risk of little diverging ideas
→ prefer mind mapping for creativity 2 Drafting a sales pitch, presentation for a webinar, an essay... https://chat.openai.com/
https://writesonic.com/chat
✓ phrase a well-defined prompt to ensure relevance of the output
〆anonymous, often stereotypical descriptions
〆risk of considering the first iteration as sufficient
→ try different large language models (LLMs) & datasets to generate insightful findings
→ refine the prompt several times until AI answers don't seem to improve 3 Narrative development https://www.google.com/docs/about/
https://en.wikipedia.org/wiki/Vim_(text_editor)
✓ use any word processor (or raw text editor) you are comfortable with
= start editing the text yourself
✓ (re)focus narrative onto target audience / readers
✓ improve localisation
e.g. address likely cross-cultural communication breakdown
✓ add personalised examples
e.g. team-level, company-wide, when liaising B2B
= use critical thinking skills 4 Proof reading https://chat.openai.com/
https://writesonic.com/chat
https://dictionary.cambridge.org/dictionary/english/
✓ ask AI to improve your copywriting
→ focus on vocab, register
→ ask to re-write the conclusion with given keywords...
→ refine the prompt several times until AI answers don't seem to improve
→ finish editing the text yourself 5 Imaging https://midjourney.co/
https://rudalle.ru/kandinsky22
https://www.craiyon.com/
https://this-person-does-not-exist.com/
✓ ask AI to render visuals to support the narrative
→ consider learning how to prompt AI for hi-def graphics 6 Finalising with a single source document https://pandoc.org/
✓ save your file preferably in raw text format
e.g. md, xml, csv...
→ separate contents from layout
wysiwym (what you see is what you mean) > wysiwyg (what you see is what you get)
✓ export your file into different formats for dissemination
e.g. pdf, pptx, xhtml... 7 Practising delivery http://www.fon.hum.uva.nl/praat/
✓ make intonation more tangible with a spectrogram ]]> to plummet = to fall suddenly and quickly from a high level or position hubris = fact of sb being too proud; Hubris /ˈhjuːbrɪs/ - from Ancient Greek 'pride, insolence, outrage', describes a personality quality of extreme or excessive pride or dangerous overconfidence and complacency, often in combination with (or synonymous with) arrogance wysiwyg = what you see is what you get wysiwym = what you see is what you mean portability = ability to be ported (exported → imported) from one system to another pandoc = free-software document converter, widely used as a writing tool (especially by scholars) and as a basis for publishing workflows. It was created by John MacFarlane, a philosophy professor at the University of California, Berkeley. It can take a document in one of the supported formats and convert only its markup to another format human-readable = medium or format where any encoding of data or information can be naturally read by humans, e.g. in Unicode text, rather than as binary data single-sourcing = use of a single document to produce other forms of documents, such as manuals and online help. It allows one document to be used in different kinds of formats, thereby increasing the usability of the documentation species /ˈspi:ʃi:z/ 20240419 09:00-09:45 1 active Generative AI in a Nutshell - how to survive and thrive in the age of AI By the end of this session you will have studied Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> 1 Generative AI in a Nutshell - how to survive and thrive in the age of AI 20240416 hw20240419 pix/icons8-movie-100_white.png Generative AI in a Nutshell - how to survive and thrive in the age of AI - Henrik Kniberg Basically a full day AI course crammed into 18 mins of drawing & talking. Target audience: Everyone. Covers questions like What is generative AI, how does it work, how do I use it, what are some of the risks & limitations. Also covers things like autonomous agents, the role of us humans, prompt engineering tips, AI-powered product development, origin of ChatGPT, different types of models, and some tips about mindset around this whole thing. https://www.youtube.com/watch?v=2IK3DFHRFfw → watch the video → answer the questions]]> 1 Generative AI in a Nutshell - how to survive and thrive in the age of AI 20240416 hw20240419 active wip edit_ol_qa prep_ol_qa pix/icons8-movie-100_white.png How can you actually work with AI on a daily basis? Generative AI in a Nutshell - how to survive and thrive in the age of AI - Henrik Kniberg Basically a full day AI course crammed into 18 mins of drawing & talking. Target audience: Everyone. Covers questions like What is generative AI, how does it work, how do I use it, what are some of the risks & limitations. Also covers things like autonomous agents, the role of us humans, prompt engineering tips, AI-powered product development, origin of ChatGPT, different types of models, and some tips about mindset around this whole thing. https://www.youtube.com/watch?v=2IK3DFHRFfw

→ watch the video → answer the questions]]> generative_ai_in_a_nutshell_how_to_survive_and_thrive_in_the_age_of_ai_2IK3DFHRFfw.mp4 ever since computers were invented they've really just been glorified calculators machines that execute the exact instructions given to them by the programmers but something incredible is happening now computers have started gaining the ability to learn and think and communicate just like we do they can do creative intellectual work that previously only humans could do we call this technology generative Ai and you may have encountered it already through products like GPT basically intelligence is now available as a service kind of like a giant brain floating in the sky that anyone can talk to it's not perfect but it is surprisingly capable and it is improving at an exponential rate this is a big deal it's going to affect just about every person and Company on the planet positively or negatively this video is here to help you understand what generative AI is all about in Practical terms beyond the hype the better you understand this technology as a person team or company the better equipped you will be to survive and thrive in the age of AI so here's a Einstein in your basement silly but useful mental model for this you have Einstein in your basement in fact everyone does and by Einstein I really mean the combination of every smart person who ever lived you can talk to Einstein whenever you want he has instant access to the sum of all human knowledge and will answer anything you want within seconds never running out of patience he can also take on any role you want a comedian poet doctor coach and will be an expert within that field he has some human-like limitations though he can make mistakes he can jump to conclusions he can misunderstand you but the biggest limitation is actually your imagination and your ability to communicate effectively with them this skill is known as prompt engineering and in the age of AI this is as essential as reading and writing most people vastly underestimate what this Einstein in your basement can do it's like going to the real Einstein and asking him to proof read a high school report or hiring a worldclass five-star chef and having him chop onion the more you interact with Einstein the more you will discover surprising and Powerful ways for him to help you or your company okay enough What is AI fluffy metaphors let's clarify some terms AI as you probably know stands for artificial intelligence AI is not new FS like machine learning and computer vision have been around for decades whenever you see a YouTube recommendation or a web search result or whenever you get a credit card transaction approved that's traditional AI in action generative AI is AI that generates new original content rather than just finding or classifying existing content that's the G in GPT for example large language models or llms are a type of generative AI that can communicate using normal human language chat GPT is a product by the company open AI it started as an llm essentially an advanced chatbot using a new architecture called the Transformer architecture which by the way is the T in GPT it is so fluent at human language that anyone can use it you don't need to be an AI expert or programmer and that's kind of what triggered the whole Revolution so how does it actually work How does it work well a large language model is an artificial neural network basically a bunch of numbers or or parameters connected to each other similar to how our brain is a bunch of neurons or brain cells connected to each other neural networks only deal with numbers you send in numbers and depending on how the parameters are set all the numbers come out but any kind of content such as text or images can be represented as numbers so let's say I write dogs are when I send that to a large language model that gets converted to numbers processed by the neural network and then the resulting numbers are converted back into text in this case the word animals dogs are animals so yeah this is basically a guest to next word machine the interesting part is if we take that output and combine it with the input and send it through the model again then it will continue adding new words that's what's going on behind the scenes when you type something in chat GPT in this case for example it generated a whole story and I can continue this indefinitely by adding more prompts a large language model may have billions or even trillions of of parameters that's why they're called large so how are all these numbers set Training well not through manual programming that would be impossible but through training just like babies learning to speak a baby isn't told how to speak she doesn't get an instruction manual instead she listens to people speaking around her and when she's heard enough she starts seeing the pattern she speaks a few words at first to the Delight of her parents and then later on full sentences similarly during a training period the language model is fed a mindboggling amount of text to learn from Mostly from internet sources it then plays guess the next word with all of this over and over again and the parameters are automatically tweaked until it starts getting really good at predicting the next word this is called back propagation which is a fancy term for oh I guessed wrong I better change something however to become truly useful a model also needs to undergo human training this is called reinforcement learning with human feedback and it involves thousands of hours of humans painstakingly testing and evaluating output from the model and giving feedback kind of like training a a dog with a clicker to reinforce good behavior that's why a model like GPT won't tell you how to rob a bank it knows very well how to rob a bank but through human training it has learned that it shouldn't help people commit crimes when training is done the model is mostly Frozen other than some fine tuning that can happen later that's what the P stands for in GPT pre-trained although in the future we will probably have models that can learn continuously rather than just uh during training and fine-tuning now although chat GPT kind Models of got the ball rolling GPT isn't the only model out there in fact new models are sprouting like mushrooms they vary a lot in terms of speed capability and cost some can be downloaded and run locally others are only online some are free or open source others are commercial products some are super easy to use While others require complicated technical setup some are specialized for certain use cases others are more General and can be used for almost anything and some are baked into products in the form of co-pilots or or chat windows it's it's the Wild West just keep in mind that you generally get what you pay for so with a free model you may just be getting a smart high school student in your basement rather than Einstein the difference between for example GPT 3.5 and GPT 4 is massive Different Models note that there are different types of generative AI models that generate different types of content textto text models like gpc4 take text as input and generate text as output the text can be natural language but it can also be structured information like code Json HTML I use this a lot myself to generate code when programming uh it saves an incredible amount of time and I also learn a lot from the code it generates text to image models will generate images describe what you want and an image gets generated for you you can even pick a style image to image models can do things like transforming or combining images and we have image to text models which describe the contents of a given image and speech to text models create voice transcriptions which is useful for things like uh meeting notes text Audio models they generate music or sounds from a prompt for example here is some sound generated from The Prompt people talking in a busy okay guys enough stop now thank you and there are even text to video models that generate videos from a prompt sooner or later we'll have infinite movie series that autog generate the next episode tailored to your tastes as you're watching kind of scary if you think about it one Trend now is multimodal AI products meaning they combine different models into one product so you can work with text images audio Etc without switching tools the chat GPT mobile app is a good example of this just for fun I took a photo of this room and I asked where I could hide stuff I kind of like that it mentioned the stove but warned that that it could get hot there when I have things to figure out such as the contents of this video I like to take walks using chat GPT as as a sounding board I start by saying always respond with the word okay unless I ask you for something that way it'll just listen and not interrupt after I finish dumping my thoughts I ask for feedback we have some discussion and then I ask it to summarize and text afterwards I really recommend trying this it's it's a really useful way to use tools like this turns out Einstein isn't stuck in the basement after all you can take him out for a walk initially language models were just word predictors statistical machines with limited practical use but as they became larger and were trained on more data they started gaining emergent capabilities expected capabilities that surprised even the developers of the technology they could roleplay write poetry write high quality code discuss company strategy provide legal and medical advice coach teach basically creative and intellectual things that only humans could do previously it turns out that when a model has seen enough text and images it starts to see patterns and understand higher level Concepts just like a baby learning to understand the world let's take a simple example I'll give gpc4 this little drawing that involves a string a pair of scissors an egg a pot and a fire what will happen if I use the scissors the model has most likely not been trained on this exact scenario yet it gave a pretty good answer which demonstrates a basic understanding of the nature of scissors eggs gravity and heat when GPT 4 was released I started using it as a coding assistant and I was blown away when prompted effectively it was a better programmer than anyone I've worked with same with article writing product design Workshop planning and just about anything I used it for for the main bottleneck was my prompt engineering skills so I decided to make a career shift and focus entirely on learning and teaching how to make this technology useful hence this video now let's take a step back and look at the implications for 300,000 years or so we homosapiens have been the most intelligent species on Earth depending of course on how you define intelligence but the thing is our intellectual capabilities aren't really improving that much our brains are about the same size same weight as they've been for thousands of years computers on the other hand have been around for only 80 years or so and now with generative AI they are suddenly capable of speaking human languages fluently and carrying out an increasing number of intellectual creative tasks that previously only humans could do so we are right here at the Crossing Point where AI is better at some things and humans are better at some things but ai's capabilities are improving at an exponential rate while ours aren't we don't know how long that exponential Improvement will continue or if it will level off at some point but we're definitely entering a new world order now this isn't the first Revolution we've experienced we tamed fire we learned how to do agriculture we invented the printing press steam power Telegraph these were all revolutionary changes but they took decades or centuries to become widespread in the AI Revolution new technology spreads worldwide almost instantly dealing with this rate of change is a huge challenge for both individuals and The AI Mindset companies I've noticed that people and companies tend to fall into different kind of mindset categories when it comes to AI on one side we have denial the belief that AI cannot do my job or we don't have time to look into this technology this is a dangerous place to be a common saying is AI might not take your job but people using AI will and this is true for both individuals and companies on the other side of the scale we have panic and despair the belief that AI is going to take my job no matter what AI is going to make my company go bankrupt neither of these mindsets are helpful so I propose a middle ground a balanced positive mindset AI is going to make me my team my company insanely productive personally with this mindset I feel like I've gained superpowers I can go from idea to result in so much shorter time I can focus more on what I want to achieve and less on the grunt workk of building things and I'm learning a lot faster too it's like having an awesome Mentor with me at all times this mindset not only feels good but it also equips you for the future makes you less likely to lose your job or your company and more likely to thrive in the age of AI despite all the Is human role needed uncertainty so one important question is is human role X needed in the age of AI for example are doctors needed developers lawyers CEOs uh whatever so this question becomes more and more relevant as the AI capabilities improve well some jobs will disappear for sure but for most roles I think we humans are still needed someone with domain knowledge still needs to decide what to ask the AI how to formulate The Prompt what context needs to be provided and how to evaluate the result AI models aren't perfect they can be absolutely brilliant sometimes but sometimes also terribly stupid they can sometimes hallucinate and provide bogus information in a very convincing way so when should you trust the AI response when should you double check or do the work yourself what about legal compliance data security what information can we send to an AI model and where is that data stored a human expert is needed to make these judgment calls and compensate for the weaknesses of the AI model so I recommend thinking of AI as your colleague a genius but also an oddball with some personal quirks that you need to learn to work with you need to recognize when your Genius colleague is drunk as a doctor my AI colleague can help diagnose rare diseases that I didn't even know existed as a lawyer my AI colleague could do legal research and review contracts allowing me to spend more time with my client or as a teacher my AI colleague could grade tests help generate course content provide individual support to students Etc and if you're not sure how it can help you just ask it I work as X how can you help me overall I find that the combination of human plus AI That's where the magic lies it's important to Models vs products distinguish between the models and the products that build on top of them as a user you don't normally interact with the model directly instead you interact with a product website or a mobile app which in turn talks to the model behind the scenes products provide a user interface and add capabilities and data that aren't part of the model itself for example the chat gbt product keeps track of your message history while the GPT 4 model itself doesn't have any message history history as a developer you can use these models to build your own AI powered products and features for example let's say you have an e-learning site you could add a chat bot to answer questions about the courses or as a recruitment company you might build AI powered tools to help evaluate candidates in both these cases your users interact with your product and then your product interacts with the model this is done via apis or application programming interfaces which allow your code to talk to the model so here's a simple example of using open AI API to talk to GP not a lot of code needed and here's another example of the automatic candidate evaluation thing I talked about it takes a job description and a bunch of CVS in a folder and evaluates each candidate automatically and incidentally the code itself is mostly AI written as a product developer you can use AI models kind of like an external brain to insert intelligence into your product very powerful in order Prompt engineering to use generative AI effectively you need to get good at prompt engineering or prompt design as I prefer to call it this skill is needed both as a user and as a product developer because in both cases you need to be able to craft effective prompts that produce useful results from an AI model here's an example let's say I want help planning a workshop this prompt is unlikely to give useful results because no matter how smart the AI is if it doesn't know the context of my workshop it can only give fague high level recommendations the second prompt is better now I provided some context this is normally done iteratively write a prompt look at the result add a follow-up prompt to provide more information or edit the original prompt and rinse and repeat until you get a good result in this third approach I ask it to interview me so instead of me providing a bunch of context up front I'm basically saying what do you need to know in order order to help me and then it will propose a workshop agenda after I often combine these two I provide a bit of context and then I tell it to ask me if it needs any more information these are just some examples of prompt engineering techniques so overall the better you get at prompt engineering the faster and better results you will get from AI there are plenty of courses books videos articles to help you learn this but the most important thing is is to practice and Learn by doing a nice side effect is that you will become better at communicating in general since prompt engineering is really all about Clarity and effective communication I think the next Frontier Autonomous agents for generative AI is autonomous agents with tools these are AI powerered software entities that run on their own rather than just sitting around waiting for you to prompt them all the time so you go down to Einstein in your basement and do what a good leader would do for a team you give him a high level Mission and the tools needed to accomplish it and then open the door and let him out to run his own show without micromanagement the tools could be things like access to the internet access to money ability to send and receive messages order pizza or whatever for this prompt engineering becomes even more important because your autonomous tool wielding agent can do a lot of good or a lot of harm depending on how well you craft that mission statement all right let's wrap it up here are the key things I hope you will remember from this video generative AI is a super useful tool that can help both you your team and your company in a big way the better you understand it the more likely it is to be an opportunity rather than a threat generative AI is more powerful than you think the biggest limitation is not the technology but your imagination like what can I do and your prompt engineering skills how do I do it prompt engineeringdesign is a crucial skill like all new skills just accept that you will kind of suck at it at first but you'll improve over time with deliberate practice so my best tip is experiment make this part of your day-to-day life and the Learning Happens automatically hope this video was helpful thanks for watching visual

〆be aware nobody may be held responsible → unlike paying a hefty sum for a consultant... 〆lack of experience in 'recruiting' the optimal large language model character = no CV or references available! ]]> What do GPT & LLMs acronyms stand for? [02:31] ✓ GPT = generative, pre-trained, transformer ✓ LLM = large language model (i.e. a neural network) [03:06] ✓ bot + transformer architecture → uses normal human language What 2 stages are necessary to build large language models? Could you one day take part in any of these stages as a domain expert working in collaboration with a data scientist? [04:08] ✓ training → listen (like a baby) = unsupervised, generative pre-training [04:32] → recognise patterns ✓ improvement → back-propagation [04:42] = identifies mistake & make changes → RLHF reinforcement learning with human feedback [04:47] = human training ✓ model is then frozen [05:16] = pre-trained How is ChatGPT designed not to commit crimes? Do you believe such measures are sufficient? [05:11] ✓ taught by humans = RLHF reinforcement learning with human feedback [04:47] How can you brainstorm & organise your thoughts with an AI model? Have you already tried to follow a similar back-and-forth approach? [07:50] ✓ dump thoughts by having a walk ✓ ask for AI feedback ✓ have a discussion ✓ ask to summarise ✓ export into text What is the main bottleneck in deploying AI? What could be the bottleneck at your workplace? Could vertical hierarchy discourage providing too much context in fear of confidentiality breach? [09:32] ✓ prompt engineering skills = providing enough & relevant context ✓ senior management may be reluctant to disclose information to improve large language models e.g. some companies have already shown concerns about sharing market surveys & product features → may be used by competition Why is the role of humans still relevant? What can you do in your job to make sure you are still relevant? [12:10] ✓ decide what to ask the AI ✓ decide how to formulate the prompt ✓ what context needs to be provided ✓ how to evaluate the result = beware of hallucinations → only domain knowledge experts can = compensate for weaknesses of AI models Which 2 ways to prompt AI are given? Have you ever used any of these approaches in prompting? [15:24] → task + context = iterate [15:33] prompt → response → follow-up prompt → response OR update prompt → response | update prompt → response → task + AI own questions = ask AI what more information it needs ✓ typical coaching questions What is the next frontier with AI? What so-called 'high-level missions' could you assign? [16:18] ✓ autonomous agents = no need to prompt continuously → assign a high level mission → give tools needed ≠ micromanagement → need to craft prompt engineering to implement high-level missions e.g. buying / selling shares when share prices reach given peaks & troughs What does the success of deploying AI depend on? What will your next step be? [17:13] ✓ imagination ✓ prompt engineering skills ≠ technology 1 How to Keep AI Under Control - Max Tegmark 20240419 hw20240423 active wip prep_ol_qa edit_ol_qa pix/icons8-movie-100_white.png Are you not worried AI may become too intelligent? Could we become slaves of machines? How to Keep AI Under Control | Max Tegmark | TED The current explosion of exciting commercial and open-source AI is likely to be followed, within a few years, by creepily superintelligent AI – which top researchers and experts fear could disempower or wipe out humanity. Scientist Max Tegmark describes an optimistic vision for how we can keep AI under control and ensure it's working for us, not the other way around. https://www.youtube.com/watch?v=xUNx_PxNHrY → watch the video → answer the questions]]> how_to_keep_ai_under_control_max_tegmark_ted_xUNx_PxNHrY.mp4 Why was Max Tegmark wrong 5 years ago when he warned about the dangers of AI? [01:20] ✓ governments have let AI companies develop without any meaningful regulation ✓ progress has been human faster than expected ✓ human intelligence will be far behind artificial intelligence perhaps in only a few years When will AGI (Artificial General Intelligence) be available? Why isn't AGI a long-term risk? What examples are given to show progress? [01:54-02:58] ✓ forecasts are plummeting from 20 years to 2-3 years [02:05] ✓ dancing robots [02:28] ✓ mid-journey prompt [02:39] ✓ deep-fake [02:58] to plummet = to fall suddenly and quickly from a high level or position What did Alan Turing predict? [03:59] Why are Alan Turing, Sam Altman, Dario Amodei (...) and even Ursula von der Leyen concerned? [05:20] take control - Alan Turing (1951) ✓ super intelligence & machines are like a new species ✓ The bad case is... lights out for all of us - Sam Altman, co-founder of OPenAI ✓ chance that something goes... catastrophically wrong on the scale of human civilisation... might be... between 10 and 25% - Dario Amodei ✓ Mitigating the risk of extinction from AI should be a global priority alongside other societal-scale risks such as pandemics and nuclear wars - Ursula von der Leyen ]]> species /ˈspi:ʃi:z/ What is the problem? [06:42] ✓ lack of a convincing plan for AI safety [06:11] ✓ excessive focus on evals & risky AI behaviour = train AI not to say bad things instead of not doing bad things → prove the presence of risk but not the absence of risk [06:42] How do Steve Omohundro and Max Tegmark plan to make AI safe? [06:50-11:04] ✓ AI can't violate laws of physics [07:23] e.g. guard rails → humans write a specification [08:03] ✓ don't need to understand how AI algos function [08:52] = easier to verify a proof than discover it → focus on proof checking code = impossible to run unsafe code e.g. additions at primary school [10:10] ✓ use formal verification tool known as Dafny → prove that this program correctly adds up any numbers, not just the numbers that were in your training data = provably safe AI [11:04] Why shouldn't AI development be paused? [11:32] ✓ most sustainable development goals don't require super intelligence → don't pause AI → pause the reckless race to super intelligence ✓ stop obsessively training ever-larger models that we don't understand ✓ Hubris kills = illusory superiority → most people think they are better than they really are in most aspects of life → don't fly to the sun hubris = fact of sb being too proud; Hubris /ˈhjuːbrɪs/ - from Ancient Greek 'pride, insolence, outrage', describes a personality quality of extreme or excessive pride or dangerous overconfidence and complacency, often in combination with (or synonymous with) arrogance to thrive = to become, and continue to be, successful, strong, healthy, etc GPT = generative, pre-trained, transformer LLM = large language model back-propagation = identifying mistake and making changes; In machine learning, backpropagation is a gradient estimation method used to train neural network models RLHF = reinforcement learning with human feedback to parse = to examine computer data and change it into a form that can be easily read or understood; to examine or think about something carefully in order to understand it 20240416 17:45-18:30 1 active What will happen to marketing in the age of AI? By the end of this session you will have studied Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> 1 What will happen to marketing in the age of AI? 20240412 hw20240416 pix/icons8-movie-100_white.png What will happen to marketing in the age of AI? Generative AI is poised to transform the workplace, but we still need human brains for new ideas, says marketing expert Jessica Apotheker. She explores how marketers can find their niche in the world of AI based on their preference for data or creativity, offering a pragmatic and hopeful look at the future of business https://www.ted.com/talks/jessica_apotheker_what_will_happen_to_marketing_in_the_age_of_ai?language=en → watch the video → answer the questions]]> 1 What will happen to marketing in the age of AI? 20240412 hw20240416 active wip edit_ol_qa prep_ol_qa pix/icons8-movie-100_white.png How do you seize the productivity opportunity brought about by artificial intelligence? What will happen to marketing in the age of AI? Generative AI is poised to transform the workplace, but we still need human brains for new ideas, says marketing expert Jessica Apotheker. She explores how marketers can find their niche in the world of AI based on their preference for data or creativity, offering a pragmatic and hopeful look at the future of business https://www.ted.com/talks/jessica_apotheker_what_will_happen_to_marketing_in_the_age_of_ai?language=en → watch the video → answer the questions]]> Sample questions Can access to big data help tap into the emotional needs of consumers? Can brainstorming with a computer help come up with a perfect product or innovation to meet consumer needs? Can AI help generate a sales pitch to convince a prospect buyer at the point of sale? ]]> what_will_happen_to_marketing_in_the_age_of_ai_121579.mp4 Why and by how much could productivity increase in marketing thanks to AI [02:51]? ✓ marketing has traditionally been a right brain type of function → generative AI will bring about the next productivity revolution [01:19] e.g. the Boston Consulting Group conducted with Harvard a study ✓ ChatGPT (in 2023) already improves the right-brain performance of marketers by 40 percent [02:51] What will happen to marketers once AI can help them generate more? What risk may AI lead to in marketing? [03:58] ✓ more personalised contents & ideas 〆content overload [04:22] = feeling chased by contents What is the danger of relying on generative AI in marketing? [04:47] ✓ generative AI has been trained on existing content and data → reduces divergence of outcomes ≠ equalization of marketing is not a productive increase divergence = difference between conflicting facts or claims or opinions How can you solve the negative outcomes of generative AI? [05:02] ✓ need to develop a left AI brain → reskill & reorganize with left brain type human resources → build, use and diffuse predictive AI tools in the heart of decision-making = build solutions to predict outcomes ✓ identify and protect top right-brained talent left brain type = logical, analytical, orderly. The theory suggests that people who are left-brain dominant do well in careers that involve linear thinking, math, and verbal information. This includes careers such as accountant, scientist, or computer programmer right brain type = creative, emotional, intuitive. More likely imaginative and innovative thinkers, often drawn to fields where they can express themselves freely and help others What typical questions & answers generated by AI to distribute to marketers could be provided by teams of marketing data scientists & marketing data engineers? [05:38] ✓ what audience creative couples are really hitting it off ✓ what product is working with which consumer ✓ why or how is the marketing funnel evolving to hit it off = to be naturally friendly or well suited funnel = device that is wide at the top and narrow at the bottom, used for pouring liquids or powders into a small opening; in marketing: e.g. discovery, interest, appraisal, confirmation If you are successful with a given target generation, what are the risks when envisaging marketing for a new consumer segment? [07:18] ✓ brand could get trapped in current territory ... e.g. if a brand is strong with millennials 〆lack of data and content existing on millennials that will help you to be successful with Gen Z 〆conducting a market survey is more a left brain type of activity (= confirmation of a sales hypothesis) ✓ interpreting trends & decision making = more right brain type → need a combination of both types → don't rely only on AI for your market survey What 2 steps should marketers follow when making use of AI? [07:52] 1 identify who could provide most relevant data = recognise content partners ✓ think outside the box, beyond your eco-system → contact financial institutions, insurances (= already common practice to buy data from other service providers) e.g. a construction company decides to market to architects for the first time → find data on architects 〆construction companies (= direct competitors) 2 set up a federated model ✓ train algorithms = don't believe in the first answers → always rephrase What is the impact on creativity if all right brain tasks rely on generative AI? [08:51] 〆drop by 40% of collective divergent ideas 〆true innovation is being stifled to stifle /'staifəl/ = to prevent sth from happening; to prevent a feeling from being expressed How can you protect the identity of your brand and differentiation on the market? [09:25] ✓ identify true innovators e.g. those who usually disagree with you ✓ strategically reskill to use AI efficiently e.g.how to develop new prototypes fast & multiply their impact → protect & teach how to use AI = keep juices flowing → protect brand identity & differentiation in the market to keep juices flowing = to become inspired to greater creativity, productivity, or energy, or to cause such a feeling in someone What should marketers do to survive? [10:06] ✓ identify whether talents are left brain or right brain type ✓ specialise their skills → choose their brain 1 Generative AI in a Nutshell - how to survive and thrive in the age of AI 20240416 hw20240419 active wip prep_ol_qa edit_ol_qa pix/icons8-movie-100_white.png How can you actually work with AI on a daily basis? Generative AI in a Nutshell - how to survive and thrive in the age of AI - Henrik Kniberg Basically a full day AI course crammed into 18 mins of drawing & talking. Target audience: Everyone. Covers questions like What is generative AI, how does it work, how do I use it, what are some of the risks & limitations. Also covers things like autonomous agents, the role of us humans, prompt engineering tips, AI-powered product development, origin of ChatGPT, different types of models, and some tips about mindset around this whole thing. https://www.youtube.com/watch?v=2IK3DFHRFfw

"Had the same situation with my mother's burial urn." [03:11] "For months after her death, I got messages from Amazon, saying, 'If you liked that ...' " → necessity ≠ empathy 〆rejection of a student application for university → AI had "learned" on past data characteristics of students that will pass and fail e.g. if in the past all students from a given postal code have failed → AI will likely make this a rule → will reject every student with this postal code ≠ no opportunity to prove the rule wrong ]]> What is the algocratic nightmare? [04:10] ✓ AI constantly learning → no one can check all the rules 〆nobody is accountable ✓ fair because the same set of objective rules has been applied to everyone 〆cannot reconsider answer because algorithms don't change their mind What is the formula of 'Human plus AI'? [04:53] 10% algorithms + 20% technology + 70% people & processes ✓ 10% algorithms = code algos → both data scientists AND domain experts → domain experts should check each variable of the model [07:16] e.g. double-check false negatives of the risk of a heart attack after taking drugs ✓ 20% technology = build tech around the algorithms → collect data → build UI → integrate into legacy systems ✓ 70% people & processes = weave together AI with people and processes → maximize real outcome to weave = to put facts, events, details, etc. together to make a story or a closely connected whole What did a competition to forecast sales of a fashion retailer organized with human buyers and AI demonstrate? [08:05] → recreate a new model = model where human intervention improves AI answers and not the opposite! ]]> How was the fashion retailer sales forecast model improved? [09:40] ✓ humans don't try to guess when AI is wrong → AI takes real input from human buyers = change of user interface ✓ AI queries about missing data e.g. "Hey, humans! I don't know the trends for next year. → Could you share with me your top creative bets?" e.g. I cannot find any good comparables in the past for them. → "Hey, humans! Could you help me quantify those few big items? ✓ "Human plus AI" win → reduce forecast errors by 50% ]]> How to deal with the use of AI in the grey zone? [11:22] ✓ defining ethical rules and standards ✓ help business & tech teams ✓ set limits between personalization & manipulation ✓ distinguish customization of offers from discrimination ✓ differentiate targeting & intrusion What should organisations do to win? [13:27] ✓ invest in human knowledge, not just AI and data → recruit, train, reward human experts 〆data said to be the new oil ✓ human knowledge will make the difference = only derrick available to pump the oil hidden in the data derrick = tall structure over an oil well for holding a drill (which makes the hole in the ground for getting the oil out) 1 What will happen to marketing in the age of AI? 20240412 hw20240416 active wip prep_ol_qa edit_ol_qa pix/icons8-movie-100_white.png How do you seize the productivity opportunity brought about by artificial intelligence? What will happen to marketing in the age of AI? Generative AI is poised to transform the workplace, but we still need human brains for new ideas, says marketing expert Jessica Apotheker. She explores how marketers can find their niche in the world of AI based on their preference for data or creativity, offering a pragmatic and hopeful look at the future of business https://www.ted.com/talks/jessica_apotheker_what_will_happen_to_marketing_in_the_age_of_ai?language=en → watch the video → answer the questions]]> Sample questions Can access to big data help tap into the emotional needs of consumers? Can brainstorming with a computer help come up with a perfect product or innovation to meet consumer needs? Can AI help generate a sales pitch to convince a prospect buyer at the point of sale? ]]> what_will_happen_to_marketing_in_the_age_of_ai_121579.mp4 Why and by how much could productivity increase in marketing thanks to AI [02:51]? ✓ marketing has traditionally been a right brain type of function → generative AI will bring about the next productivity revolution [01:19] e.g. the Boston Consulting Group conducted with Harvard a study ✓ ChatGPT (in 2023) already improves the right-brain performance of marketers by 40 percent [02:51] What will happen to marketers once AI can help them generate more? What risk may AI lead to in marketing? [03:58] ✓ more personalised contents & ideas 〆content overload [04:22] = feeling chased by contents What is the danger of relying on generative AI in marketing? [04:47] ✓ generative AI has been trained on existing content and data → reduces divergence of outcomes ≠ equalization of marketing is not a productive increase divergence = difference between conflicting facts or claims or opinions How can you solve the negative outcomes of generative AI? [05:02] ✓ need to develop a left AI brain → reskill & reorganize with left brain type human resources → build, use and diffuse predictive AI tools in the heart of decision-making = build solutions to predict outcomes ✓ identify and protect top right-brained talent left brain type = logical, analytical, orderly. The theory suggests that people who are left-brain dominant do well in careers that involve linear thinking, math, and verbal information. This includes careers such as accountant, scientist, or computer programmer right brain type = creative, emotional, intuitive. More likely imaginative and innovative thinkers, often drawn to fields where they can express themselves freely and help others What typical questions & answers generated by AI to distribute to marketers could be provided by teams of marketing data scientists & marketing data engineers? [05:38] ✓ what audience creative couples are really hitting it off ✓ what product is working with which consumer ✓ why or how is the marketing funnel evolving to hit it off = to be naturally friendly or well suited funnel = device that is wide at the top and narrow at the bottom, used for pouring liquids or powders into a small opening; in marketing: e.g. discovery, interest, appraisal, confirmation If you are successful with a given target generation, what are the risks when envisaging marketing for a new consumer segment? [07:18] ✓ brand could get trapped in current territory ... e.g. if a brand is strong with millennials 〆lack of data and content existing on millennials that will help you to be successful with Gen Z 〆conducting a market survey is more a left brain type of activity (= confirmation of a sales hypothesis) ✓ interpreting trends & decision making = more right brain type → need a combination of both types → don't rely only on AI for your market survey What 2 steps should marketers follow when making use of AI? [07:52] 1 identify who could provide most relevant data = recognise content partners ✓ think outside the box, beyond your eco-system → contact financial institutions, insurances (= already common practice to buy data from other service providers) e.g. a construction company decides to market to architects for the first time → find data on architects 〆construction companies (= direct competitors) 2 set up a federated model ✓ train algorithms = don't believe in the first answers → always rephrase What is the impact on creativity if all right brain tasks rely on generative AI? [08:51] 〆drop by 40% of collective divergent ideas 〆true innovation is being stifled to stifle /'staifəl/ = to prevent sth from happening; to prevent a feeling from being expressed How can you protect the identity of your brand and differentiation on the market? [09:25] ✓ identify true innovators e.g. those who usually disagree with you ✓ strategically reskill to use AI efficiently e.g.how to develop new prototypes fast & multiply their impact → protect & teach how to use AI = keep juices flowing → protect brand identity & differentiation in the market to keep juices flowing = to become inspired to greater creativity, productivity, or energy, or to cause such a feeling in someone What should marketers do to survive? [10:06] ✓ identify whether talents are left brain or right brain type ✓ specialise their skills → choose their brain algocracy = situation in which algorithm-based systems structure and constrain the opportunities for human participation in, and comprehension of, public decision- making human-zero mindset = situation when costly, old-fashioned humans are taken out of the loop and management rely only upon AI to take decisions to craft = to make sth using special skills, especially with your hands data scientist = professional who creates programming code and combines it with statistical knowledge to create insights from data domain expert | subject-matter expert (SME) = person who has accumulated great knowledge in a particular field or topic and this level of knowledge is demonstrated by the person's degree, licensure, and/or through years of professional experience with the subject to weave = to put facts, events, details, etc. together to make a story or a closely connected whole derrick = tall structure over an oil well for holding a drill (which makes the hole in the ground for getting the oil out) divergent = considering many different possibilities, especially unusual ones, in a way that helps you to think of new ideas or solutions; tending to reach a variety of possible solutions when analysing a problem prompt engineering = process of structuring text that can be interpreted and understood by a generative AI model. A prompt is natural language text describing the task that an AI should perform to all ~~the~~ people (patients) to stay at home They give an a piece of advice about how much an ingredient is needed ]]> 20240409 17:45-18:30 1 active Writing with AI By the end of this session you will have studied Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> 2 Sales pitch generation by AI using R.Cialdini's principles of persuasion 20240402 hw202404005 pix/icons8-reading-100_white.png 2 Sales pitch generation by AI using R.Cialdini's principles of persuasion 20240402 hw202404005 active wip edit_ol_qa prep_ol_qa pix/icons8-reading-100_white.png Is AI good enough to produce contents that satisfy professional and cross-cultural communication needs? Are contents generated by AI really any worse than human-made samples?

attempt #1 - Write a short sales pitch to encourage people to travel by train Discover the Joy of Train Travel Are you ready to embark on a journey that offers comfort, convenience, and breathtaking views? Look no further than train travel! Here's why you should consider hopping on board for your next adventure: 1. Relaxation and Comfort Sit back, unwind, and enjoy the spacious seating, ample legroom, and the freedom to move around at your leisure. Avoid the stress of driving or navigating traffic, and let the rhythmic motion of the train lull you into a state of tranquility. 2. Scenic Views Immerse yourself in the picturesque landscapes that only train travel can provide. From rolling hills to majestic coastlines, the ever-changing scenery will leave you in awe. 3. Eco-Friendly Option Reduce your carbon footprint by choosing train travel over other modes of transportation. Contribute to a sustainable future while exploring new destinations. 4. Convenient and Time-Efficient Say goodbye to long security lines and airport waits. With city-center to city-center connections, train travel offers a seamless and efficient alternative. 5. Stress-Free Travel Enjoy the freedom to move around, access onboard amenities, and stay connected with onboard Wi-Fi, making the journey as enjoyable as the destination. Don't miss out on the magic of train travel. Book your ticket today and let the adventure begin!

attempt #2 - Write a short sales pitch to encourage people to travel by train (use the 5 principles of persuasion by Robert Cialdini) Sales Pitch: Experience the Delight of Train Travel Are you looking for a delightful and convenient way to travel? Look no further than train travel! Here's how you can be persuaded to choose train travel using the 5 principles of persuasion by Robert Cialdini: 1. Reciprocity: When you choose train travel, you're not just buying a ticket; you're investing in an experience. The train journey offers you scenic views, comfortable seating, and onboard amenities, making it a unique and memorable way to travel. 2. Social Proof: Join the millions of satisfied travelers who prefer train travel for its comfort, convenience, and eco-friendliness. Many travelers rave about the stress-free experience, spacious cabins, and the ability to relax, work, or socialize while on board. 3. Authority: Train travel is endorsed by transportation experts, environmentalists, and urban planners as a sustainable and efficient mode of transportation. It's a reliable way to reach your destination while reducing your carbon footprint. 4. Consistency: By choosing train travel, you're aligning with your values of sustainability and comfort. Train travel allows you to consistently make environmentally conscious choices without sacrificing convenience or comfort. 5. Liking: Train travel offers a likable and enjoyable experience for all passengers. Whether you're a solo traveler, a family, or a group of friends, the train provides a communal atmosphere, comfortable seating, and the freedom to move around during the journey. So why wait? Choose train travel for your next journey and experience the pleasure of a stress-free, comfortable, and eco-friendly way to reach your destination.

src: AI generated answer by Chatsonic https://writesonic.com/chat ]]> to kick-start = to do sth to help a process or project start more quickly Write a short sales pitch to encourage people to travel by train What mistakes can you find in this first answer by AI? How can you improve the generated text? ]]> Can you rephrase the prompt to avoid the above mistakes? Does it improve generated contents? in Russia Discover the Beauty of Russia by Train Are you ready for an unforgettable adventure through the vast and captivating landscapes of Russia? Traveling by train offers you an immersive and scenic journey like no other. Here's why you should choose train travel in Russia: Scenic Splendor: From the picturesque countryside to the majestic snow-capped mountains, train travel in Russia provides breathtaking views that you simply can't experience from any other mode of transport. Immerse yourself in the beauty of Russia's diverse landscapes as you travel comfortably from city to city. Cultural Immersion: Russia's extensive rail network allows you to connect with the heart and soul of the country. Experience the rich cultural tapestry as you interact with fellow travelers, sample local cuisine, and witness the charm of small towns and villages along the way. Convenience and Comfort: Enjoy the convenience of city-center train stations and the comfort of modern train carriages equipped with amenities to make your journey relaxing and enjoyable. Whether it's a short hop between cities or an epic trans-Siberian adventure, train travel in Russia offers a stress-free and comfortable way to explore this vast nation. Historical Significance: Many of Russia's iconic train routes have historical significance, adding a layer of intrigue to your travel experience. Follow in the footsteps of the legendary Trans-Siberian Railway or journey through the storied landscapes that have inspired countless literary works. Environmental Sustainability: By choosing train travel, you're making an environmentally conscious choice. Trains are a sustainable mode of transport, allowing you to explore Russia while minimizing your carbon footprint. Embark on an enriching and unforgettable journey through Russia by train. Whether you're a solo traveler, a family, or a group of friends, train travel offers an authentic and captivating way to experience all that Russia has to offer. ✓ improved localisation e.g. legendary Trans-Siberian Railway 〆limited dataset? e.g. still no towns mentioned & arguably general geographical landscape descriptions ]]> Write a short sales pitch to encourage people to travel by train (use the 5 principles of persuasion by Robert Cialdini) What logical discrepancies can you find in the 2nd attempt by AI? How can you improve generated text? ]]> discrepancy = difference between two or more things that should be the same Can using the suggestions by AI - instead of rephrasing the prompt - improve generated contents? How many times did you need to rephrase your prompt and/or make use of suggestions? Are you satisfied with the improved text, or do you believe you could have achieved the same result by yourself? Explain reciprocity better Reciprocity in Persuasion Reciprocity, as described by Robert Cialdini, is the principle that people feel compelled to give back when they receive something. In the context of train travel, reciprocity can be explained as follows: When you choose train travel, you're not just purchasing a mode of transportation. You're entering into an experience where the train service provides you with comfort, convenience, and a pleasant journey. In return, the principle of reciprocity suggests that you may feel inclined to appreciate and reciprocate by choosing train travel again or recommending it to others. This principle emphasizes the idea that by offering a positive experience, the train service provider can elicit a feeling of obligation in passengers to reciprocate by continuing to support and use their services. 〆still partly irrelevant What next? Provide specific examples. Certainly! Here are specific examples of reciprocity in the context of train travel: Complimentary Amenities: Train services often provide complimentary amenities such as snacks, beverages, or reading materials during the journey. By receiving these extras at no additional cost, passengers may feel inclined to reciprocate by choosing the same train service for future travel. Exceptional Customer Service: Train staff going above and beyond to provide exceptional customer service, such as helping passengers with luggage or providing assistance to elderly or disabled travelers, can create a sense of goodwill. This positive experience can lead passengers to reciprocate by speaking positively about the train service and choosing it for their future travel needs. Onboard Entertainment: Some train services offer onboard entertainment, such as Wi-Fi, movies, or music. By providing these entertainment options, the train service creates a positive experience for passengers, who may feel compelled to reciprocate by choosing the same train service for their next journey. In each of these examples, the train service provides a positive experience or extra value to passengers, which can trigger the principle of reciprocity, leading passengers to feel a sense of obligation to reciprocate by choosing the train service again or recommending it to others. 〆far-stretched arguments → still partly irrelevant ✓ some arguably useful ideas → perhaps your own input (optionally followed by AI improvement on the language) will yield better results... ]]> far-stretched = difficult to believe and unlikely to be true to yield = to produce 3 Writing with AI active wip edit_ol_qa pix/icons8-hand-with-pen-100_white.png Can AI improve text for copy-writing? visual

(optional) How to set up ChatGPT (from Russia) → read the instructions (5min) → install a VPN → complete the different stages from the instructions (10min) https://nibbl.ru/featured/chatgpt-kak-zaregistrirovatsya-iz-rossii.html → prompt AI https://chat.openai.com/ → answer the questions ]]> Copywriters help to create billboards, brochures, catalogues, jingle lyrics, magazine and newspaper advertisements, sales letters and other direct mail, scripts for television or radio commercials, taglines, white papers, website and social media posts, and other marketing communications. All this aligned with the target audience's expectations while keeping the content and copy fresh, relevant, and effective src: Wikipedia ]]> How long will you need to write a short presentation? Have you got enough vocabulary to communicate succinctly & convincingly your ideas? What minimum level of English is usually required? → completing a short presentation ~ 3/5min brainstorming ~ 5min drafting a plan ~ 3min writing the introduction ~ 3min writing the conclusion ~ 5-8min finding examples to support the narrative ~ 8-10min finding visuals to support the narrative ~ 5min per part x 3-5 parts total ~ 30-40min (60min+ if lacking visuals or vocab) → vocab needs 〆internet research for key expressions (5-20min...) → language levels ✓ A2/B1 - writing an e-mail ✓ B1+ - writing a report ✓ B2 - writing a proposal ✓ C1 - writing an essay copy-writing → B2+ copywriting = act or occupation of writing text for the purpose of advertising or other forms of marketing. Copywriting is aimed at selling products or services https://writesonic.com/chat https://twee.com/ (registration required, mostly AI for teachers) ]]> Explain the mistakes in the following excerpt -- orig -- 'In my opinion, people need to learn to accept other people. People of a different race, nationality, religion, and so on. In general, humanity has made progress in this after the Second World War, recognizing the genocide of other nations. But even in the last 80 years after the end of the global conflict, this problem still exists.' -- suggested answer -- The excerpt contains several mistakes: Lack of Emphasis: The language lacks emphasis and conviction, making the statement less impactful. Repetition: The repetition of "people" and "other people" in the same sentence can be improved for better readability. Lack of Specificity: The phrase "and so on" lacks specificity and can be replaced with a more comprehensive list. Awkward Phrasing: The sentence "In general, humanity has made progress in this after the Second World War" is awkward and lacks clarity. Lack of Specificity: The phrase "recognizing the genocide of other nations" lacks specificity and can be improved for better clarity. Lack of Clarity: The phrase "this problem still exists" lacks clarity and can be more specific about the issue being referred to. Here's a revised and improved version: "In my perspective, it's crucial for individuals to embrace those of diverse races, nationalities, religions, and more. While humanity has made progress in acknowledging the genocides that occurred after the Second World War, the challenge of acceptance persists even 80 years after the global conflict. It's essential to strive for a world where every individual is valued for who they are, fostering a truly inclusive and compassionate global community." ]]> knowledgeable = well-informed; intelligent https://writesonic.com/chat https://twee.com/ (registration required, mostly AI for teachers) ]]> ✓ Correct mistakes and improve the language in the following excerpt -- orig -- 'In my opinion, people need to learn to accept other people. People of a different race, nationality, religion, and so on. In general, humanity has made progress in this after the Second World War, recognizing the genocide of other nations. But even in the last 80 years after the end of the global conflict, this problem still exists.' -- suggested answer -- In my opinion, it is essential for people to learn to accept others, regardless of their race, nationality, religion, and so forth. Overall, humanity has made progress in this regard since the Second World War, acknowledging the genocides that have occurred. However, even in the 80 years following the end of the global conflict, this issue continues to persist. ]]> to alienate = to make sb feel that they do not belong in a particular group https://writesonic.com/chat https://twee.com/ (registration required, mostly AI for teachers) ]]> Improve the language in the following excerpt to make it more engaging: -- orig -- In my opinion, it is essential for people to learn to accept others, regardless of their race, nationality, religion, and so forth. Overall, humanity has made progress in this regard since the Second World War, acknowledging the genocides that have occurred. However, even in the 80 years following the end of the global conflict, this issue continues to persist. -- suggested answer -- I strongly believe that embracing diversity, irrespective of race, nationality, religion, and more, is crucial. While humanity has made strides in this area since the Second World War, acknowledging the atrocities of past genocides, the challenge of acceptance still lingers even 80 years after the war's end. It's time for us to cultivate a world where every individual is embraced for who they are, fostering a truly inclusive and compassionate global community. What next? Refine the language further. In my view, it's imperative for people to embrace others, regardless of their race, nationality, or religion. Despite acknowledging the genocides following the Second World War, the challenge of acceptance persists even 80 years after the conflict. It's time to strive for a world where every individual is valued for who they are, fostering a truly inclusive and compassionate global community. ]]> to refine = to improve sth by making small changes to it 4 Imaging by AI active wip edit_ol_qa pix/icons8-collaboration-100_white.png When can graphics generation by AI be pertinent to presentations & webinars? https://rudalle.ru/kandinsky22 https://rudalle.ru/kandinsky30 https://www.craiyon.com/ https://midjourney.co/ → compare results → examine how prompts differ → answer the questions ]]>

Модель Kandinsky 3.0 нарисовала: map of Russia with railway and haulage transport routes for more cost-effective logistics в стиле professional_studio https://rudalle.ru/kandinsky30

Модель Kandinsky 3.0 нарисовала: futuristic map of Russia with railway and haulage transport routes for more cost-effective logistics, dramatic в стиле 3d_render https://rudalle.ru/kandinsky30

Модель Kandinsky 2.2 нарисовала: futuristic map of Russia with railway and haulage transport routes for more cost-effective logistics, dramatic в стиле 3d_render https://rudalle.ru/kandinsky30

]]> What kind of visuals do you need to support your presentations? Have you ever used on-line AI tools to generate some pictures? visual

Модель Kandinsky 2.2 нарисовала: data pie chart showing 3 shares: 60% cars 30% trains 10% planes https://rudalle.ru/kandinsky22 ]]> https://rudalle.ru/kandinsky22 https://rudalle.ru/kandinsky30 https://www.craiyon.com/ https://midjourney.co/ ]]> https://www.midjourney.com/showcase ]]> visual

Модель Kandinsky 2.2 нарисовала: portrait of a millennial who craves for the latest Iphone https://rudalle.ru/kandinsky22 → try generating portraits of your target consumers with different engines https://this-person-does-not-exist.com/ https://rudalle.ru/kandinsky22 ]]> ✓ endorsement by a so-called expert in a particular industry e.g. doctor in a surgical coat ✓ target audience e.g. happy family enjoying a picnic endorsement = statement made in an advertisement, usually by sb famous or important, saying that they use and like a particular product 3 Role play wip active role_play AI will replace as many as two million manufacturing workers by 2025 src: MIT and Boston University report https://www.forbes.com/sites/ariannajohnson/2023/03/30/which-jobs-will-ai-replace-these-4-industries-will-be-heavily-impacted/?sh=4b7d49235957 By 2030, at least 14% of employees globally could need to change their careers due to digitization, robotics, and AI advancements src: McKinsey Global Institute https://www.semanticscholar.org/paper/d44b651ee25cd6f8717a9b049d2f2e0de8a965f5 ]]> You agree with the statement ✓ AI can build presentations analyse & enter data write content (...) ✓ Many AI tools are already available Chat GPT Gamma Numerous AI (...) ✓ By 2030, the average simulation shows that some 70% of companies will have embraced the AI revolution and adopted at least one type of AI technology You disagree with the statement. You are a nay sayer. 〆AI will be taking some jobs ✓ will be creating new ones ✓ We just need to... ramp up our technical skills complete online courses understand the industry gain work experience develop our soft skills ✓ some jobs just can't be taken by AI ✓ an enhancer rather than a full replacement of jobs 3 Mr Kettle prep_ol_qa wip active edit_ol_qa pix/icons8-movie-100_white.png Will AI ever take over our lives? SBERBANK | Mr Kettle Would you like to call your fridge to check if you have any sausages left? https://www.youtube.com/watch?v=5PzvbSMJQuY → watch the video → answer the questions]]> mr_kettle_sberbank-5pzvbsmjquy.mkv Would you like to have a smart home? Could you trust AI to manage your home in your absence? Would you like to have an AI friend at home? 1 How humans and AI can work together to create better businesses 20240409 hw20240412 active wip prep_ol_qa edit_ol_qa pix/icons8-movie-100_white.png Have you ever experienced high-tech bureaucracy? What could this look like? How humans and AI can work together to create better businesses Sylvain Duranton - TED@BCG Mumbai September 2019 Here's a paradox: as companies try to streamline their businesses by using artificial intelligence to make critical decisions, they may inadvertently make themselves less efficient. Business technologist Sylvain Duranton advocates for a "Human plus AI" approach -- using AI systems alongside humans, not instead of them -- and shares the specific formula companies can adopt to successfully employ AI while keeping humans in the loop https://www.ted.com/talks/sylvain_duranton_how_humans_and_ai_can_work_together_to_create_better_businesses?language=en → watch the video → answer the questions]]> how_humans_and_AI_can_work_together_to_create_better_businesses_53024.mp4 what is algocracy? [01:03] ✓ situation when AI takes more and more critical decisions according to rules outside of any human control ✓ bureaucracy favours rules and procedures over human judgement ✓ AI decides solely based on rules (mostly inferred from past data) What is the human-zero mindset? Why is it so tempting? [01:46] ✓ situation when many corporate executives behave like bureaucrats from the past → take costly, old-fashioned humans out of the loop → rely only upon AI to take decisions ✓ "Human plus AI" route is long, costly & difficult → business teams, tech teams, data-science teams have to iterate for months to craft exactly how humans and AI can best work together to craft = to make sth using special skills, especially with your hands What examples of silly AI behaviour are given? [02:41] visual

"Had the same situation with my mother's burial urn." [03:11] "For months after her death, I got messages from Amazon, saying, 'If you liked that ...' " → necessity ≠ empathy 〆rejection of a student application for university → AI had "learned" on past data characteristics of students that will pass and fail e.g. if in the past all students from a given postal code have failed → AI will likely make this a rule → will reject every student with this postal code ≠ no opportunity to prove the rule wrong ]]> What is the algocratic nightmare? [04:10] ✓ AI constantly learning → no one can check all the rules 〆nobody is accountable ✓ fair because the same set of objective rules has been applied to everyone 〆cannot reconsider answer because algorithms don't change their mind What is the formula of 'Human plus AI'? [04:53] 10% algorithms + 20% technology + 70% people & processes ✓ 10% algorithms = code algos → both data scientists AND domain experts → domain experts should check each variable of the model [07:16] e.g. double-check false negatives of the risk of a heart attack after taking drugs ✓ 20% technology = build tech around the algorithms → collect data → build UI → integrate into legacy systems ✓ 70% people & processes = weave together AI with people and processes → maximize real outcome What did a competition to forecast sales of a fashion retailer organized with human buyers and AI demonstrate? [08:05] ✓ AI model based on past sales data reduced forecasting errors by 25% 〆human buyers have insights on fashion trends that can't be found in past data → started 70% people & processes ✓ human buyers reviewed quantities suggested by AI [09:33] → could correct if needed 〆75% corrections made by a human were reducing accuracy ≠ dismiss human buyers → recreate a new model How was the fashion retailer sales forecast model improved? [09:40] ✓ humans don't try to guess when AI is wrong → AI takes real input from human buyers = change of user interface ✓ AI queries about missing data e.g. "Hey, humans! I don't know the trends for next year. → Could you share with me your top creative bets?" e.g. I cannot find any good comparables in the past for them. → "Hey, humans! Could you help me quantify those few big items? ✓ "Human plus AI" win → reduce forecast errors by 50% How to deal with the use of AI in the grey zone? [11:22] ✓ defining ethical rules and standards ✓ help business & tech teams ✓ set limits between personalization & manipulation ✓ distinguish customization of offers from discrimination ✓ differentiate targeting & intrusion What should organisations do to win? [13:27] ✓ invest in human knowledge, not just AI and data → recruit, train, reward human experts 〆data said to be the new oil ✓ human knowledge will make the difference = only derrick available to pump the oil hidden in the data derrick = tall structure over an oil well for holding a drill (which makes the hole in the ground for getting the oil out) pix/icons8-microscope-100_white.png Stages & AI tools to design sales pitches, presentations for a webinar, BATNA negotiations, SWOT analyses and essays wip active xml_multi_dd_row xml_multi_dd_row xml_multi_dd_row xml_multi_dd_row 31 28 left https://drawio-app.com/blog/increase-productivity-with-mind-maps-in-draw-io/
✓ team work
https://beta.character.ai/
✓ individual work (where AI like a sparring partner)
〆risk of little diverging ideas
→ prefer mind mapping for creativity https://chat.openai.com/
https://writesonic.com/chat
✓ phrase a well-defined prompt to ensure relevance of the output
prompt engineering = process of structuring text that can be interpreted and understood by a generative AI model. A prompt is natural language text describing the task that an AI should perform
〆anonymous, often stereotypical descriptions
〆risk of considering the first iteration as sufficient
→ try different large language models (LLMs) & datasets to generate insightful findings
→ refine the prompt several times until AI answers don't seem to improve https://www.google.com/docs/about/
https://en.wikipedia.org/wiki/Vim_(text_editor)
✓ use any word processor (or raw text editor) you are comfortable with
= start editing the text yourself
✓ (re)focus narrative onto target audience / readers
✓ improve localisation
e.g. address likely cross-cultural communication breakdown
✓ add personalised examples
e.g. team-level, company-wide, when liaising B2B
= use critical thinking skills ]]> 1;2 3;4 5;6 https://chat.openai.com/ https://writesonic.com/chat ✓ phrase a well-defined prompt to ensure relevance of the output prompt engineering = process of structuring text that can be interpreted and understood by a generative AI model. A prompt is natural language text describing the task that an AI should perform 〆anonymous, often stereotypical descriptions 〆risk of considering the first iteration as sufficient → try different large language models (LLMs) & datasets to generate insightful findings → refine the prompt several times until AI answers don't seem to improve 3 Narrative development https://www.google.com/docs/about/ https://en.wikipedia.org/wiki/Vim_(text_editor) ✓ use any word processor (or raw text editor) you are comfortable with = start editing the text yourself ✓ (re)focus narrative onto target audience / readers ✓ improve localisation e.g. address likely cross-cultural communication breakdown ✓ add personalised examples e.g. team-level, company-wide, when liaising B2B = use critical thinking skills 4 Proof reading https://chat.openai.com/ https://writesonic.com/chat https://dictionary.cambridge.org/dictionary/english/ ✓ ask AI to improve your copywriting → focus on vocab, register → ask to re-write the conclusion with given keywords... → refine the prompt several times until AI answers don't seem to improve → finish editing the text yourself 5 Imaging https://midjourney.co/ https://rudalle.ru/kandinsky22 https://www.craiyon.com/ https://this-person-does-not-exist.com/ ✓ ask AI to render visuals to support the narrative → consider learning how to prompt AI for hi-def graphics 6 Finalising with a single source document https://pandoc.org/ ✓ save your file preferably in raw text format e.g. md, xml, csv... → separate contents from layout wysiwym (what you see is what you mean) > wysiwyg (what you see is what you get) ✓ export your file into different formats for dissemination e.g. pdf, pptx, xhtml... 7 Practising delivery http://www.fon.hum.uva.nl/praat/ ✓ make intonation more tangible with a spectrogram ]]> sparring partner = person that you regularly have friendly arguments or discussions with to kick-start = to do sth to help a process or project start more quickly discrepancy = difference between two or more things that should be the same far-stretched = difficult to believe and unlikely to be true to yield = to produce copywriting = act or occupation of writing text for the purpose of advertising or other forms of marketing. Copywriting is aimed at selling products or services knowledgeable = well-informed; intelligent to alienate = to make sb feel that they do not belong in a particular group to refine = to improve sth by making small changes to it endorsement = statement made in an advertisement, usually by sb famous or important, saying that they use and like a particular product divergent = considering many different possibilities, especially unusual ones, in a way that helps you to think of new ideas or solutions; tending to reach a variety of possible solutions when analysing a problem prompt engineering = process of structuring text that can be interpreted and understood by a generative AI model. A prompt is natural language text describing the task that an AI should perform me mine who... ]]> 20240405 09:00-09:45 1 active Sales pitch generation by AI using R.Cialdini's principles of persuasion By the end of this session you will have studied Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> 2 Sales pitch generation by AI using R.Cialdini's principles of persuasion 20240402 hw202404005 pix/icons8-reading-100_white.png 2 Sales pitch generation by AI using R.Cialdini's principles of persuasion 20240402 hw202404005 active wip prep_ol_qa edit_ol_qa pix/icons8-reading-100_white.png Is AI good enough to produce contents that satisfy professional and cross-cultural communication needs? Are contents generated by AI really any worse than human-made samples?

src: AI generated answer by Chatsonic https://writesonic.com/chat ]]> to kick-start = to do sth to help a process or project start more quickly Write a short sales pitch to encourage people to travel by train What mistakes can you find in this first answer by AI? How can you improve the generated text? ]]> Can you rephrase the prompt to avoid the above mistakes? Does it improve generated contents? in Russia Discover the Beauty of Russia by Train Are you ready for an unforgettable adventure through the vast and captivating landscapes of Russia? Traveling by train offers you an immersive and scenic journey like no other. Here's why you should choose train travel in Russia: Scenic Splendor: From the picturesque countryside to the majestic snow-capped mountains, train travel in Russia provides breathtaking views that you simply can't experience from any other mode of transport. Immerse yourself in the beauty of Russia's diverse landscapes as you travel comfortably from city to city. Cultural Immersion: Russia's extensive rail network allows you to connect with the heart and soul of the country. Experience the rich cultural tapestry as you interact with fellow travelers, sample local cuisine, and witness the charm of small towns and villages along the way. Convenience and Comfort: Enjoy the convenience of city-center train stations and the comfort of modern train carriages equipped with amenities to make your journey relaxing and enjoyable. Whether it's a short hop between cities or an epic trans-Siberian adventure, train travel in Russia offers a stress-free and comfortable way to explore this vast nation. Historical Significance: Many of Russia's iconic train routes have historical significance, adding a layer of intrigue to your travel experience. Follow in the footsteps of the legendary Trans-Siberian Railway or journey through the storied landscapes that have inspired countless literary works. Environmental Sustainability: By choosing train travel, you're making an environmentally conscious choice. Trains are a sustainable mode of transport, allowing you to explore Russia while minimizing your carbon footprint. Embark on an enriching and unforgettable journey through Russia by train. Whether you're a solo traveler, a family, or a group of friends, train travel offers an authentic and captivating way to experience all that Russia has to offer. ✓ improved localisation e.g. legendary Trans-Siberian Railway 〆limited dataset? e.g. still no towns mentioned & arguably general geographical landscape descriptions ]]> Write a short sales pitch to encourage people to travel by train (use the 5 principles of persuasion by Robert Cialdini) What logical discrepancies can you find in the 2nd attempt by AI? How can you improve generated text? ]]> discrepancy = difference between two or more things that should be the same Can using the suggestions by AI - instead of rephrasing the prompt - improve generated contents? How many times did you need to rephrase your prompt and/or make use of suggestions? Are you satisfied with the improved text, or do you believe you could have achieved the same result by yourself? Explain reciprocity better Reciprocity in Persuasion Reciprocity, as described by Robert Cialdini, is the principle that people feel compelled to give back when they receive something. In the context of train travel, reciprocity can be explained as follows: When you choose train travel, you're not just purchasing a mode of transportation. You're entering into an experience where the train service provides you with comfort, convenience, and a pleasant journey. In return, the principle of reciprocity suggests that you may feel inclined to appreciate and reciprocate by choosing train travel again or recommending it to others. This principle emphasizes the idea that by offering a positive experience, the train service provider can elicit a feeling of obligation in passengers to reciprocate by continuing to support and use their services. 〆still partly irrelevant What next? Provide specific examples. Certainly! Here are specific examples of reciprocity in the context of train travel: Complimentary Amenities: Train services often provide complimentary amenities such as snacks, beverages, or reading materials during the journey. By receiving these extras at no additional cost, passengers may feel inclined to reciprocate by choosing the same train service for future travel. Exceptional Customer Service: Train staff going above and beyond to provide exceptional customer service, such as helping passengers with luggage or providing assistance to elderly or disabled travelers, can create a sense of goodwill. This positive experience can lead passengers to reciprocate by speaking positively about the train service and choosing it for their future travel needs. Onboard Entertainment: Some train services offer onboard entertainment, such as Wi-Fi, movies, or music. By providing these entertainment options, the train service creates a positive experience for passengers, who may feel compelled to reciprocate by choosing the same train service for their next journey. In each of these examples, the train service provides a positive experience or extra value to passengers, which can trigger the principle of reciprocity, leading passengers to feel a sense of obligation to reciprocate by choosing the train service again or recommending it to others. 〆far-stretched arguments → still partly irrelevant ✓ some arguably useful ideas → perhaps your own input (optionally followed by AI improvement on the language) will yield better results... ]]> far-stretched = difficult to believe and unlikely to be true to yield = to produce sparring partner = person that you regularly have friendly arguments or discussions with to kick-start = to do sth to help a process or project start more quickly discrepancy = difference between two or more things that should be the same far-stretched = difficult to believe and unlikely to be true to yield = to produce copywriting = act or occupation of writing text for the purpose of advertising or other forms of marketing. Copywriting is aimed at selling products or services knowledgeable = well-informed; intelligent to alienate = to make sb feel that they do not belong in a particular group to refine = to improve sth by making small changes to it endorsement = statement made in an advertisement, usually by sb famous or important, saying that they use and like a particular product divergent = considering many different possibilities, especially unusual ones, in a way that helps you to think of new ideas or solutions; tending to reach a variety of possible solutions when analysing a problem prompt engineering = process of structuring text that can be interpreted and understood by a generative AI model. A prompt is natural language text describing the task that an AI should perform 20240402 17:45-18:30 1 active Impact of AI on professional skill set By the end of this session you will have studied Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> 2 Persuasive speech 20240327 hw20240329 pix/icons8-lecturer-100_white.png 2 Persuasive speech 20240327 hw20240329 pix/icons8-lecturer-100_white.png active prep_2columns_2qa (you may add presentation notes or type in your examples here) ]]> 3. authority Our top manager has actually attended this course last week and she said she'd been able to put into practice her new knowledge very quickly.]]>

Robert Cialdini's principles of influence

Модель Kandinsky 2.2 нарисовала: surrealism, hi definition, futuristic, brain connected by cables to the internet в стиле 3d_render https://rudalle.ru/kandinsky22 → answer the questions ]]> https://writesonic.com/chat (login required, e.g. via a google account) https://chat.openai.com/ (vpn, mobile phone number abroad required - or see workaround below) https://rudalle.ru/kandinsky22 (workaround) How to set up ChatGPT (from Russia) → read the instructions (5min) → install a VPN → complete the different stages from the instructions (10min) https://nibbl.ru/featured/chatgpt-kak-zaregistrirovatsya-iz-rossii.html ]]> Have you ever tried using AI to improve your sales pitches, presentations or webinars? How could AI add value? ✓ brainstorm ideas ✓ synthesise big data for a survey ✓ generate contents ✓ provide feedback on human-generated contents ✓ play the role of a sparring partner sparring partner = person that you regularly have friendly arguments or discussions with https://beta.character.ai/]]> Sample answer 1 - Sales simulator Would you like to travel by train rather than by car? For shorter travels yes And for longer travels? Car But isn't it more tiring to drive long distances? Yes but for longer journeys driving can be better as you have more storage, a more comfortable seat, cheaper and quicker. While a train has no stress of driving but you still need to walk from the train station the car could also hold more and be more comfortable. If the journey is not too long then train is better I really disagree. And what about the ecological impact? While the train is slightly environmentally better the fuel efficiency of modern cars makes it almost negligible. There is also a higher chance that the train may be delayed or cancelled. As well as the fact that you have to travel to and from the station as well as book the tickets whereas the car is just a start up and travel meaning it will probably be quicker. Sample answer 2 - Sales expert Would you like to travel by train rather than by car? Yes, I would prefer to travel by train rather than by car. Trains are a more ecological form of transportation, and I prefer not to contribute to global warming. Additionally, trains offer increased amenities and comfort that make traveling more pleasant. ]]> https://writesonic.com/chat (login required, e.g. via a google account) https://chat.openai.com/ (vpn, mobile phone number abroad required - or see workaround below) ]]> ✓ Write a short presentation about the advantages and disadvantages of travelling by train Advantages and Disadvantages of Travelling by Train Traveling by train offers a unique experience with its own set of advantages and disadvantages. Let's explore both sides of the coin: Advantages 1. Comfort and Relaxation Trains provide spacious seating, generous legroom, and the freedom to move around during the journey, offering a more relaxed and comfortable travel experience compared to other modes of transportation. 2. Scenic Views Train travel offers breathtaking views of diverse landscapes, allowing passengers to immerse themselves in the beauty of the journey, from rolling countryside to coastal vistas. 3. Environmentally Friendly Trains are a greener mode of transportation, emitting fewer greenhouse gases per passenger mile compared to cars and airplanes, making them a more sustainable travel option. 4. Convenient Connections Train stations are often conveniently located in city centers, providing easy access to urban areas without the hassle of lengthy airport transfers, reducing overall travel time and stress. 5. Onboard Amenities Many trains offer amenities such as Wi-Fi, dining cars, and comfortable lounges, providing passengers with the convenience of staying connected and enjoying a variety of services during the journey. Disadvantages 1. Limited Routes Train networks may have limited coverage compared to road or air transportation, which can restrict travel options, especially in remote or less accessible areas. 2. Time-Consuming Train travel may take longer than flying, especially for long distances, which can be a drawback for those seeking the quickest mode of transportation. 3. Schedule Dependence Trains operate on fixed schedules, and delays can occur due to various reasons, potentially impacting travel plans and requiring passengers to adhere to specific departure times. 4. Limited Flexibility Unlike driving, train travel offers limited flexibility to make impromptu stops or detours, as journeys are predetermined by the train schedule and route. 5. Cost While train travel can be cost-effective for certain routes, tickets for high-speed or long-distance trains may be relatively expensive compared to other modes of transportation, impacting travel budgets. In conclusion, while train travel offers numerous benefits such as comfort, scenic views, and environmental sustainability, it also presents limitations in terms of route coverage, travel time, and flexibility. Understanding these pros and cons can help travelers make informed decisions based on their specific needs and preferences. src: AI generated answer by Chatsonic https://writesonic.com/chat ]]> 2 Sales pitch generation by AI using R.Cialdini's principles of persuasion 20240402 hw202404005 active wip prep_ol_qa edit_ol_qa pix/icons8-reading-100_white.png Is AI good enough to produce contents that satisfy professional and cross-cultural communication needs? Are contents generated by AI really any worse than human-made samples?

src: AI generated answer by Chatsonic https://writesonic.com/chat ]]> to kick-start = to do sth to help a process or project start more quickly Write a short sales pitch to encourage people to travel by train What mistakes can you find in this first answer by AI? How can you improve the generated text? ]]> Can you rephrase the prompt to avoid the above mistakes? Does it improve generated contents? in Russia Discover the Beauty of Russia by Train Are you ready for an unforgettable adventure through the vast and captivating landscapes of Russia? Traveling by train offers you an immersive and scenic journey like no other. Here's why you should choose train travel in Russia: Scenic Splendor: From the picturesque countryside to the majestic snow-capped mountains, train travel in Russia provides breathtaking views that you simply can't experience from any other mode of transport. Immerse yourself in the beauty of Russia's diverse landscapes as you travel comfortably from city to city. Cultural Immersion: Russia's extensive rail network allows you to connect with the heart and soul of the country. Experience the rich cultural tapestry as you interact with fellow travelers, sample local cuisine, and witness the charm of small towns and villages along the way. Convenience and Comfort: Enjoy the convenience of city-center train stations and the comfort of modern train carriages equipped with amenities to make your journey relaxing and enjoyable. Whether it's a short hop between cities or an epic trans-Siberian adventure, train travel in Russia offers a stress-free and comfortable way to explore this vast nation. Historical Significance: Many of Russia's iconic train routes have historical significance, adding a layer of intrigue to your travel experience. Follow in the footsteps of the legendary Trans-Siberian Railway or journey through the storied landscapes that have inspired countless literary works. Environmental Sustainability: By choosing train travel, you're making an environmentally conscious choice. Trains are a sustainable mode of transport, allowing you to explore Russia while minimizing your carbon footprint. Embark on an enriching and unforgettable journey through Russia by train. Whether you're a solo traveler, a family, or a group of friends, train travel offers an authentic and captivating way to experience all that Russia has to offer. ✓ improved localisation e.g. legendary Trans-Siberian Railway 〆limited dataset? e.g. still no towns mentioned & arguably general geographical landscape descriptions ]]> Write a short sales pitch to encourage people to travel by train (use the 5 principles of persuasion by Robert Cialdini) What logical discrepancies can you find in the 2nd attempt by AI? How can you improve generated text? ]]> discrepancy = difference between two or more things that should be the same Can using the suggestions by AI - instead of rephrasing the prompt - improve generated contents? How many times did you need to rephrase your prompt and/or make use of suggestions? Are you satisfied with the improved text, or do you believe you could have achieved the same result by yourself? Explain reciprocity better Reciprocity in Persuasion Reciprocity, as described by Robert Cialdini, is the principle that people feel compelled to give back when they receive something. In the context of train travel, reciprocity can be explained as follows: When you choose train travel, you're not just purchasing a mode of transportation. You're entering into an experience where the train service provides you with comfort, convenience, and a pleasant journey. In return, the principle of reciprocity suggests that you may feel inclined to appreciate and reciprocate by choosing train travel again or recommending it to others. This principle emphasizes the idea that by offering a positive experience, the train service provider can elicit a feeling of obligation in passengers to reciprocate by continuing to support and use their services. 〆still partly irrelevant What next? Provide specific examples. Certainly! Here are specific examples of reciprocity in the context of train travel: Complimentary Amenities: Train services often provide complimentary amenities such as snacks, beverages, or reading materials during the journey. By receiving these extras at no additional cost, passengers may feel inclined to reciprocate by choosing the same train service for future travel. Exceptional Customer Service: Train staff going above and beyond to provide exceptional customer service, such as helping passengers with luggage or providing assistance to elderly or disabled travelers, can create a sense of goodwill. This positive experience can lead passengers to reciprocate by speaking positively about the train service and choosing it for their future travel needs. Onboard Entertainment: Some train services offer onboard entertainment, such as Wi-Fi, movies, or music. By providing these entertainment options, the train service creates a positive experience for passengers, who may feel compelled to reciprocate by choosing the same train service for their next journey. In each of these examples, the train service provides a positive experience or extra value to passengers, which can trigger the principle of reciprocity, leading passengers to feel a sense of obligation to reciprocate by choosing the train service again or recommending it to others. 〆far-stretched arguments → still partly irrelevant ✓ some arguably useful ideas → perhaps your own input (optionally followed by AI improvement on the language) will yield better results... ]]> far-stretched = difficult to believe and unlikely to be true to yield = to produce sparring partner = person that you regularly have friendly arguments or discussions with 20240329 09:00-09:45 1 active What jobs will be replaced by AI? By the end of this session you will have studied Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20240322 → time allowed: 60min Quarterly test (on-line version)

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> 2 Persuasive speech 20240327 hw20240329 pix/icons8-lecturer-100_white.png Quarterly test (logs) active quarterly_test_logs test_log_Evgenia_20240329_0902_quarterly_test_nlmkind021_20240315.xml 2 Persuasive speech 20240327 hw20240329 pix/icons8-lecturer-100_white.png active prep_2columns_2qa (you may add presentation notes or type in your examples here) ]]> 3. authority Our top manager has actually attended this course last week and she said she'd been able to put into practice her new knowledge very quickly.]]>

Robert Cialdini's principles of influence

1. reciprocity 2. scarcity 3. authority 4. consistency 5. likeability 6. social proof / consensus (7. unity) ]]> reciprocity = situation in which two people, countries, etc. provide the same help or advantages to each other consistency = quality of always behaving in the same way or of having the same opinions, standard, etc likeability = property that makes a person likeable, that allows them to be liked scarcity of = smallness of quantity in proportion to the wants or demands; deficiency 1 pix/icons8-collaboration-100_white.png What jobs will be replaced by AI? active wip xml_multi_dd_row How will AI affect jobs? How many jobs will be replaced by AI in the near future? Artificial intelligence (AI) could replace the equivalent of 300 million full-time jobs (...) The report also predicts two-thirds of jobs in the U.S. and Europe “are exposed to some degree of AI automation,” and around a quarter of all jobs could be performed by AI entirely src: investment bank Goldman Sachs https://www.goldmansachs.com/intelligence/pages/generative-ai-could-raise-global-gdp-by-7-percent.html Educated white-collar workers earning up to $80,000 a year are the most likely to be affected by workforce automation src: University of Pennsylvania and OpenAI https://www.goldmansachs.com/intelligence/pages/generative-ai-could-raise-global-gdp-by-7-percent.html → put the jobs under the correct heading → suggest why some jobs may be automated → give examples how professionals might change their work ]]> 47 14 left 1;2;3;4;5;6;7;8 9;10;11;12;13;14;15;16 Jobs likely to be automated Customer service representative Receptionists Accountants/Bookkeepers Salespeople Research and analysis Warehouse work Insurance underwriting Retail Jobs not likely to be replaced by AI teachers lawyers & judges directors, managers and CEOs HR managers psychologists & psychiatrists surgeons computer system analysts artists & writers src: How Will Artificial Intelligence Affect Jobs 2024-2030 https://www.nexford.edu/insights/how-will-ai-affect-jobs ]]> 1 Brainstorming with AI for a sales pitch or presentation active wip edit_ol_qa pix/icons8-collaboration-100_white.png Are contents generated by AI really any worse than human-made samples? Can you improve your persuasive speech using AI? visual

Модель Kandinsky 2.2 нарисовала: surrealism, hi definition, futuristic, brain connected by cables to the internet в стиле 3d_render https://rudalle.ru/kandinsky22 → answer the questions ]]> https://writesonic.com/chat (login required, e.g. via a google account) https://chat.openai.com/ (vpn, mobile phone number abroad required - or see workaround below) https://rudalle.ru/kandinsky22 (workaround) How to set up ChatGPT (from Russia) → read the instructions (5min) → install a VPN → complete the different stages from the instructions (10min) https://nibbl.ru/featured/chatgpt-kak-zaregistrirovatsya-iz-rossii.html ]]> Have you ever tried using AI to improve your sales pitches, presentations or webinars? How could AI add value? ✓ brainstorm ideas ✓ synthesise big data for a survey ✓ generate contents ✓ provide feedback on human-generated contents ✓ play the role of a sparring partner sparring partner = person that you regularly have friendly arguments or discussions with https://beta.character.ai/]]> Sample answer 1 - Sales simulator Would you like to travel by train rather than by car? For shorter travels yes And for longer travels? Car But isn't it more tiring to drive long distances? Yes but for longer journeys driving can be better as you have more storage, a more comfortable seat, cheaper and quicker. While a train has no stress of driving but you still need to walk from the train station the car could also hold more and be more comfortable. If the journey is not too long then train is better I really disagree. And what about the ecological impact? While the train is slightly environmentally better the fuel efficiency of modern cars makes it almost negligible. There is also a higher chance that the train may be delayed or cancelled. As well as the fact that you have to travel to and from the station as well as book the tickets whereas the car is just a start up and travel meaning it will probably be quicker. Sample answer 2 - Sales expert Would you like to travel by train rather than by car? Yes, I would prefer to travel by train rather than by car. Trains are a more ecological form of transportation, and I prefer not to contribute to global warming. Additionally, trains offer increased amenities and comfort that make traveling more pleasant. ]]> https://writesonic.com/chat (login required, e.g. via a google account) https://chat.openai.com/ (vpn, mobile phone number abroad required - or see workaround below) ]]> ✓ Write a short presentation about the advantages and disadvantages of travelling by train Advantages and Disadvantages of Travelling by Train Traveling by train offers a unique experience with its own set of advantages and disadvantages. Let's explore both sides of the coin: Advantages 1. Comfort and Relaxation Trains provide spacious seating, generous legroom, and the freedom to move around during the journey, offering a more relaxed and comfortable travel experience compared to other modes of transportation. 2. Scenic Views Train travel offers breathtaking views of diverse landscapes, allowing passengers to immerse themselves in the beauty of the journey, from rolling countryside to coastal vistas. 3. Environmentally Friendly Trains are a greener mode of transportation, emitting fewer greenhouse gases per passenger mile compared to cars and airplanes, making them a more sustainable travel option. 4. Convenient Connections Train stations are often conveniently located in city centers, providing easy access to urban areas without the hassle of lengthy airport transfers, reducing overall travel time and stress. 5. Onboard Amenities Many trains offer amenities such as Wi-Fi, dining cars, and comfortable lounges, providing passengers with the convenience of staying connected and enjoying a variety of services during the journey. Disadvantages 1. Limited Routes Train networks may have limited coverage compared to road or air transportation, which can restrict travel options, especially in remote or less accessible areas. 2. Time-Consuming Train travel may take longer than flying, especially for long distances, which can be a drawback for those seeking the quickest mode of transportation. 3. Schedule Dependence Trains operate on fixed schedules, and delays can occur due to various reasons, potentially impacting travel plans and requiring passengers to adhere to specific departure times. 4. Limited Flexibility Unlike driving, train travel offers limited flexibility to make impromptu stops or detours, as journeys are predetermined by the train schedule and route. 5. Cost While train travel can be cost-effective for certain routes, tickets for high-speed or long-distance trains may be relatively expensive compared to other modes of transportation, impacting travel budgets. In conclusion, while train travel offers numerous benefits such as comfort, scenic views, and environmental sustainability, it also presents limitations in terms of route coverage, travel time, and flexibility. Understanding these pros and cons can help travelers make informed decisions based on their specific needs and preferences. src: AI generated answer by Chatsonic https://writesonic.com/chat ]]> white-collar = working in an office, rather than in a factory, etc.; connected with work in offices underwriting = accepting responsibility for an insurance policy so that you will pay money in case loss or damage happens to gain = to obtain or win sth, especially sth that you need or want to embrace = (formal) to accept an idea, a proposal, a set of beliefs, etc., especially when it is done with enthusiasm to ramp up = to bolster or strengthen; used in economics and business to describe an increase in a firm's production ahead of anticipated increases in product demand. Alternatively, ramp-up describes the period from completed initial product development to maximum capacity utilization, characterized by product and process experimentation and improvements nay sayer = person who always says 'No' to take over = to seize and take control without authority and possibly with force; take as one's right or possession 20240327 16:00-16:45 1 active Robert Cialdini's principles of influence By the end of this session you will have studied 20240318-22 business trip → advance cancellation

Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20240322 → time allowed: 60min Quarterly test (on-line version)

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> 1 Robert Cialdini's principles of influence 20240122 hw20240219 active edit_ol_qa prep_ol_qa pix/icons8-movie-100_white.png How can you convince someone to buy something from you? principles_of_persuasion_by_robert_cialdini_and_steve_martin bigspeak.com

principles_of_persuasion_by_robert_cialdini_and_steve_martin bigspeak.com

Watch the video. → what are the 6 principles of persuasion mentioned? → what examples are given to support them? ]]> Robert Cialdini - Science Of Persuasion Extensive scholarly training in the psychology of influence, together with over 30 years of research into the subject, has earned Dr. Cialdini an international reputation as an expert in the fields of persuasion, compliance, and negotiation. His books including, Influence: Science & Practice and Influence: The Psychology of Persuasion are the results of more than 30 years of study into the reasons why people comply with requests in business settings. Worldwide, Influence has sold over 3 million copies and has been published in thirty languages. Additionally, USA Today lists Influence in their 12 Best Business Books of All Time. https://www.youtube.com/watch?v=kv0sOX6Alrk ]]> robert_cialdini_science_of_persuasion-kv0sox6alrk.mp4 In what situation would two people, countries, etc. provide the same help or advantages to each other? Why? [01:25] ✓ reciprocity → be the first to give → personalise e.g. giving a mint to get a tip ✓ moral obligation to return the favour return the favour How can smallness of quantity in proportion to the wants or demands prove to be a convincing argument? What do you need to voice to make it clear? [03:12] ✓ scarcity ✓ voice the following features → highlight benefits → show it is unique → point out what could be lost desire to have the unique or last one available Why can someone who is regarded as an authority by someone else help influence the decision making process? How should this person be introduced? [04:15] ✓ authority → wear a uniform or formal suit → display diplomas = reminiscent of celebrity endorsement ✓ get introduced by someone else → mention experience, qualifications... celebrity endorsement What do you call the quality of always behaving in the same way or of having the same opinions, standard, etc? Why can this impact the final decision? [06:10] ✓ consistency → agree to small, initial commitments → commit to what you have already agreed → write voluntary, active, public commitments ✓ improve customer loyalty loyalty to a brand, stick to your choice despite price increase What is the property that makes a person likeable, that allows them to be liked? How can this foster a better rapport when negotiating or selling? [07:45] ✓ likeability → behave in a similar manner → pay (genuine) compliments → show you want to cooperate e.g. share personal interests before negotiating if others like you, then that means that you possess the ability to get along with others, which is a prized workplace skill Why do people copy the actions of others in an attempt to emulate behaviour in certain situations? How can you take advantage of this social need? [09:10] ✓ social proof / consensus → show others like you follow the herd instinct Why is the state of being in agreement and working together important when trying to convince your partners? (this is NOT in the video) ✓ unity → having business, social, cultural ties → (possibly) being in the same boat (i.e. being in the same unpleasant situation as other people) speaker is one of us 2 Persuasive speech 20240327 hw20240329 pix/icons8-lecturer-100_white.png active prep_2columns_2qa (you may add presentation notes or type in your examples here) ]]> 3. authority Our top manager has actually attended this course last week and she said she'd been able to put into practice her new knowledge very quickly.]]>

Robert Cialdini's principles of influence

20240318-22 business trip → advance cancellation

Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20240322 → time allowed: 60min Quarterly test (on-line version)

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> 1 Communication strategies active edit_ol_qa pix/icons8-collaboration-100_white.png What communication strategies do you use to describe your achievements & goals? https://applypass.com/star-format-burned-out-faded-away/ → answer the questions ]]> https://applypass.com/star-format-burned-out-faded-away/ The Minto Pyramid Principle (aka the McKinsey’s Pyramid Principle) Minto Pyramid Principle, also referred to as the McKinsey’s Pyramid Principle, is a tool used to process and structure large amounts of information to convey a story, message or presentation without omitting important details. The principle of the McKinsey Pyramid is to cut to the chase in written texts or presentations. This ensures that the audience’s attention is captured and that a riveting story can be created that’s easy to remember and understand. https://www.toolshero.com/communication-skills/minto-pyramid-principle/ BLUF Bottom Line Up Front is basically the staff-and-above-level special: it’s extraordinary at shielding your counterpart from unnecessary details; you tell them the most important thing first, don’t make them wait til the end to hear why they should be listening at the beginning! This is the opposite approach of STAR, which often buries the lede https://en.wikipedia.org/wiki/BLUF_(communication) ]]> What is the STAR method? When do you use it? (S) Situation (T) Task (A) Action (R) Result = technique used by interviewers to gather all the relevant information about a specific capability that the job requires What typical mistakes could you make when using the STAR method? 〆may promote windbag answers 〆is reminiscent of a playbook → suggests filling up time (2-3min / qs) rather than focusing on relevance 〆doesn't allow a natural exchange with the interlocutor → may ignore follow-up questions → prefer a faster answer (to leave room for follow-up questions) windbag = person who talks too much, and does not say anything important or interesting playbook = set of rules, suggestions, or methods that are considered to be suitable for a particular activity, industry, job, etc In what other communicative situations could you use STAR? ✓ need to explain a challenge to a new audience from scratch → is probably not relevant when the situation is internal to an organisation ✓ report results at a presentation / webinar ✓ story telling Less is more?]]> ✓ focus on results → start with the conclusion ✓ provide only details to support your answer → invert the narrative progression from introduction (situation) to bottom-line first What is the Minto Pyramid (aka McKinsey Pyramid)? 1. answer, thesis or key point 2. arguments & main points 3. supporting details & ideas Minto Pyramid = effective communication tool to quickly and clearly communicate complex issues to busy business executives. Developed in 1987 by Barbara Minto, a McKinsey consultant, and is used not only by McKinsey but by most top consulting firms What is BLUF? ✓ Bottom Line Up Front ✓ relevant to senior staff & management levels = busy, time-constrained, or overloaded with lots of information → shields counterpart from unnecessary details ✓ tell the most important thing first → don’t make audience wait for the end = understand the rationale from the start → relevant to presentations ✓ don't give empty instructions = if they need to read you, explain why at the beginning 2 Job interview strategies wip active edit_ol_qa pix/icons8-collaboration-100_white.png What strategies can you use to describe your career & ambitions at job interview? https://applypass.com/star-format-burned-out-faded-away/ → answer the questions ]]> https://applypass.com/star-format-burned-out-faded-away/ The Minto Pyramid Principle (aka the McKinsey’s Pyramid Principle) https://www.toolshero.com/communication-skills/minto-pyramid-principle/ BLUF https://en.wikipedia.org/wiki/BLUF_(communication) ]]> How can the STAR method help you answer behavioural questions? ✓ (S) situation → The interviewer wants you to present a recent challenging situation in which you found yourself. ✓ (T) task What were you required to achieve? → The interviewer will be looking to see what you were trying to achieve from the situation. Some performance development methods use “Target” rather than “Task”. Job interview candidates who describe a “Target” they set themselves instead of an externally imposed “Task” emphasize their own intrinsic motivation to perform and to develop their performance. ✓ (A) action What did you do? → The interviewer will be looking for information on what you did, why you did it and what the alternatives were. ✓ (R) results What was the outcome of your actions? What did you achieve through your actions? Did you meet your objectives? What did you learn from this experience? Have you used this learning since? (src: Wikipedia) To what extend could you use STAR? ✓ only use its breakdown to prepare for a job interview 〆don't use it during the interview itself! → identify most significant support stories using the STAR approach ≠ don't regurgitate a script learnt by heart → anticipate follow-up questions Methodology: Improving instant, visual access to support stories ✓ list relevant experiences in a googledocs ✓ write down the first introductory sentence for the Situation paragraph only → save this sentence as the title (e.g. ctrl + alt + 3 = heading style 3) = should become visible in the outline in the left margin for quick access ✓ use bullet points & noun phrases instead of prose → Time spent on each STAR part is not equal 〆avoid describing the situation in granular detail ≠ doesn't show what you can do → describe your task = explain its impact at all levels of the company (if relevant) → spend more time on describing your actions What is 1PBL? https://applypass.com/star-format-burned-out-faded-away/ ]]> What should you focus on more: context & team or your contribution? ✓ individual contribution (80%) → support with metrics/impact windbag = person who talks too much, and does not say anything important or interesting playbook = set of rules, suggestions, or methods that are considered to be suitable for a particular activity, industry, job, etc Minto Pyramid = effective communication tool to quickly and clearly communicate complex issues to busy business executives. Developed in 1987 by Barbara Minto, a McKinsey consultant, and is used not only by McKinsey but by most top consulting firms In my opinion It sounds ~~wisely~~ wise ~~to my mind~~ ]]> 20240312 17:45-18:30 1 active Ice breakers (when dining out) (2/2) By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. New Inside Out Upper Intermediate pg 57 ex 3 vocab new_inside_out_upper_intermediate_students_book_pg56-57_eating_out_wrist_language.pdf

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> New Inside Out B2 Unit 6 Eat active textbook tmp_pdf/new_inside_out_upper_intermediate_students_book_pg56-57_eating_out_wrist_language.pdf inside_out/new_inside_out_upper_intermediate/new_inside_out_upper_intermediate_audio_cd02/new_inside_out_upper_intermediate_audio_cd02_011.ogg T / Cl When could you use WRIST? ✓ use WRIST as a topic for ice-breakers when meeting for the 1st time → ask your guest if they know those gestures & mimic set for homework pg 57 ex 3 vocab T / Cl When would you raise your eyebrows? ✓ if you are surprised When would you clench your fist? ✓ if you are angry at somebody ]]> 2 pix/icons8-collaboration-100_white.png Questions to break the ice active wip xml_multi_dd_row What is your favourite way of breaking the ice at an event with people you don't know? Tips → find common ground → show interest in your interlocutor's region / area → ask questions which are not too difficult to answer ]]> 30 20 left 1;2;3 4;5;6;7 8;9;10;11;12;13 questions about the guest's country Can you recommend any destination in your country for tourism or sports that is not popular among tourists? What are typical cliches that are not true? Is our company / product / service popular in your country? questions about the host's country What is your favourite drink? Do you like any particular tradition from our country? What is the most unexpected fact you have discovered during your stay? Is humour a good idea to break the ice or develop a long lasting relationship? work-related questions Is your industry suffering from the same hardships that we are? Is your company enjoying the same growth as we are? Are deadlines more important than work life balance? Is working after hours considered normal if you need to meet tight deadlines? Is it acceptable to employ your relatives? Can you use rude language? ]]> to break the ice = to make people who have not met before feel more relaxed with each other WRIST = world restaurant international sign technique (of course, this is a joke) bustling = full of people moving about in a busy way to dash = to go somewhere very quickly pepper mill = mill for grinding pepper to grind sth (down / up) ~ sth (to / into sth) = to break or crush sth into very small pieces between two hard surfaces or using a special machine loosely = not tightly profuse = a lot convincing = that makes sb believe that sth is true; убедительный to bulge = to stick out from sth in a round shape archaic /ɔr'keiik/ = old and no longer used understanded understood in different ways One of the managers explained to us that... ]]> 20240305 17:45-18:30 1 active Ice breakers (when dining out) (1/2) Ice breakers (when dining out) By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. New Inside Out Upper Intermediate pg 57 ex 1 reading & vocab How to do restaurant sign language new_inside_out_upper_intermediate_students_book_pg56-57_eating_out_wrist_language.pdf

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> New Inside Out B2 Unit 6 Eat active textbook tmp_pdf/new_inside_out_upper_intermediate_students_book_pg56-57_eating_out_wrist_language.pdf ✓ you were asked if you wanted red wine with fish → replied it was perhaps a joke pg 56 ex 1 listening inside_out/new_inside_out_upper_intermediate/new_inside_out_upper_intermediate_audio_cd02/new_inside_out_upper_intermediate_audio_cd02_010.ogg T / Cl How would you react to the waiter in the recording? ✓ might lose patience ✓ struggle to stay polite → ask for some recommendations to end the conversation Would it be impolite to refuse to answer? 〆may seem inadequate 〆might come across as being more stubborn than the waiter → probably doesn't matter Functional language: Being polite & remaining calm T / Cl What language can you use to avoid being rude? → use questions ✓ What would you recommend? → avoid indifference 〆I don't care ✓ I'd love to Have you ever refused to pay for a meal? ✓ because of a mistake in the bill pg 56 ex 2 speaking ]]> active textbook tmp_pdf/new_inside_out_upper_intermediate_students_book_pg56-57_eating_out_wrist_language.pdf e.g. asking for the bill ✓ pretend to sign on your palm (...) ✓ WRIST = world restaurant international sign technique ⇒ great topic for entertaining guests when eating out | for breaking the ice pg 57 ex 1 reading & vocab How to do restaurant sign language pg 57 ex 2 reading & listening inside_out/new_inside_out_upper_intermediate/new_inside_out_upper_intermediate_audio_cd02/new_inside_out_upper_intermediate_audio_cd02_011.ogg T / Cl When could you use WRIST? ✓ use WRIST as a topic for ice-breakers when meeting for the 1st time → ask your guest if they know those gestures & mimic set for homework pg 57 ex 3 vocab ]]> 2 pix/icons8-collaboration-100_white.png Questions to break the ice wip active xml_multi_dd_row 30 20 left 1;2;3 4;5;6;7 8;9;10;11;12;13 questions about the guest's country Can you recommend any destinations in your country for tourism or sports that is not popular among tourists? What are typical cliches that are not true? Is our company / product / service popular in your country? questions about the host's country What is your favourite drink? Do you like any particular tradition from our country? What is the most unexpected fact you have discovered during your stay? Is humour a good idea to break the ice or develop a long lasting relationship? work-related questions Is your industry suffering from the same hardships that we are? Is your company enjoying the same growth as we are? Are deadlines more important than work life balance? Is working after hours considered normal if you need to meet tight deadlines? Is it acceptable to employ your relatives? Can you use rude language? ]]> to break the ice = to make people who have not met before feel more relaxed with each other WRIST = world restaurant international sign technique (of course, this is a joke) bustling = full of people moving about in a busy way to dash = to go somewhere very quickly pepper mill = mill for grinding pepper to grind sth (down / up) ~ sth (to / into sth) = to break or crush sth into very small pieces between two hard surfaces or using a special machine loosely = not tightly profuse = a lot convincing = that makes sb believe that sth is true; убедительный to bulge = to stick out from sth in a round shape archaic /ɔr'keiik/ = old and no longer used set contact break the ice | begin a relationship ]]> 20240301 09:00-09:45 1 active Completing personal challenges By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. New Inside Out Upper Intermediate pg 40 ex 1 reading - Moonwalk new_inside_out_upper_intermediate_students_book_pg40-41_personal_challenges_future_continuous_future_perfect.pdf schedule

20240227 cancelled 20240301 next lesson

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> New Inside Out B2 1 Lead in active edit_ol_qa pix/icons8-collaboration-100_white.png What is a bra? ✓ piece of women's underwear worn to cover and support the breasts Do men wear a bra? When would they? ✓ no, not usually ✓ at an LGBTQ rally ✓ for a breast cancer charity If even Paul McCartney's 1st wife died of breast cancer, how can you raise public awareness more? ✓ organise public events to draw attention of both the media and the public opinion ✓ encourage regular medical check-ups ✓ promote recognition at early stages ✓ prevent cancer evolution How would you raise money for a breast cancer charity? What would you be prepared to do? ✓ march in the streets ✓ stand in front of the parliament active textbook ✓ power walking pg 40 ex 1 reading pg 40 Moonwalk T / Cl Would you join a (26.2mile / 42km) power-walking marathon? ✓ only after some training ✓ to give up smoking (...) pg 40 ex 2 vocab pg 40 speaking ]]> 20210120-1440 Future continuous vs future perfect active grammar active textbook ✓ in progress (emphasising how much activity is involved) line 57 - I will have contributed a sum of money Is the action described in progress or completed? ✓ completed (by a certain time in the future) pg 41 ex 1 grammar ]]> 20200415-1657 Position of adverbs in future, affirmative and negative tenses active grammar active textbook pg 41 ex 3 grammar future perfect ]]> active textbook tmp_pdf/new_inside_out_upper_intermediate_students_book_pg40-41_personal_challenges_future_continuous_future_perfect.pdf inside_out/new_inside_out_upper_intermediate/new_inside_out_upper_intermediate_audio_cd01/new_inside_out_upper_intermediate_audio_cd01_37.ogg inside_out/new_inside_out_upper_intermediate/new_inside_out_upper_intermediate_audio_cd01/new_inside_out_upper_intermediate_audio_cd01_38.ogg inside_out/new_inside_out_upper_intermediate/new_inside_out_upper_intermediate_audio_cd01/new_inside_out_upper_intermediate_audio_cd01_39.ogg inside_out/new_inside_out_upper_intermediate/new_inside_out_upper_intermediate_audio_cd01/new_inside_out_upper_intermediate_audio_cd01_40.ogg pg 41 speaking - cooler How much exercise do you do? What stops you doing exercise? ✓ going for a walk ✓ riding a bike ✓ running ]]> nutrition = process by which living things receive the food necessary for them to grow and be healthy carbohydrates = foods such as bread, potatoes and rice that provide the body with energy and heat sporty = practising sports regularly stamina /ˈstæmɪnə/ = physical or mental strength that enables you to do sth difficult for long periods of time to burn off (calories) = to burn completely; be consumed to go for a brisk walk = quick stroll to feel out of shape = not to feel fit to work out = to do sports or other physical activities in order to stay healthy or become stronger to do exercise = to do sports or other physical activities in order to stay healthy or become stronger; to make an animal do this to work out at the gym = to exercise gear = equipment sole = bottom surface of the foot or shoe urge = strong desire treadmill /ˈtredmɪl/ = exercise machine that has a moving surface that you can walk or run on while remaining in the same place love handles = informal term for deposits of excess fat at the side of one's waistline washboard abs / stomach = paired muscle running vertically on each side of the anterior wall of the human abdomen hospice = hospital for people who are dying be managed manage to prepare in a relatively short time ]]> 20240221 17:00-17:45 1 active Putting your foot in it By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. New Inside Out Upper Intermediate Unit 1 Impression Putting your foot in it - neither, nor new_inside_out_upper_intermediate_students_book_pg6-7-133_so_neither_nor.pdf schedule

20240227 cancelled 20240301 next lesson

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> New Inside Out Upper Intermediate B2 Unit 1 Impressions 1 Lead in Making a good, first impression active edit_ol_qa pix/icons8-collaboration-100_white.png How do you make a good, first impression? How do you dress and behave? ✓ dress well ✓ have charming manners → wanting to be charismatic charismatic = having charisma; inspiring enthusiasm Imagine you have to meet a new business partner at a seminar: how would you describe yourself on the phone? ✓ send a selfie When did you last see a forced smile? ✓ when you were trying to apologise for an embarrassing mistake forced = not sincere, not the result of genuine emotions active textbook tmp_pdf/new_inside_out_upper_intermediate_students_book_pg6-7-133_so_neither_nor.pdf pg 6 ex 1 2 3 vocab Functional language: Putting your foot in it pg 6 ex 1 listening inside_out/new_inside_out_upper_intermediate/new_inside_out_upper_intermediate_audio_cd01/new_inside_out_upper_intermediate_audio_cd01_5.ogg ]]> 20210226-0940 Too vs either active grammar 20210226-1001 (and) so + inversion meaning 'too' active grammar active textbook tmp_pdf/new_inside_out_upper_intermediate_students_book_pg6-7-133_so_neither_nor.pdf inside_out/new_inside_out_upper_intermediate/new_inside_out_upper_intermediate_audio_cd01/new_inside_out_upper_intermediate_audio_cd01_5.ogg ]]> 20210226-0923 Inversion after neither/nor active grammar active textbook ]]> active textbook pg 7 ex 3 grammar extra see pg 133 ex 2 writing a response to show agreement / disagreement ]]> charismatic = having charisma; inspiring enthusiasm forced = not sincere, not the result of genuine emotions firm = snow may be firm underfoot limp = uneven manner of walking that results from an injured leg staring = looking at sb/sth for a long time sleek = smooth and glossy tousled = extremely disorderly husky = deep and harsh sounding as if from shouting or illness or emotion shrill = piercing and high-pitched in sound to put your foot in it = to make an embarrassing mistake, a blunder; to lack diplomacy abrasive = rude and unkind; acting in a way that may hurt other people's feelings genuine = sincere and honest, that can be trusted; истинный, настоящий, искренний you are you ]]> 20240216 09:00-09:45 1 active Case study Pampas Leather Company (2/2) By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson Market Leader 3rd Intermediate Case study - Pampas Leather Company pg 89 writing market_leader_3rd_intermediate_course_book_pg87-9_138_negotiating_case_study_pampas_leather_company.pdf smartphone or tablet device

Download onto your tablet or print the following pdf for our next lesson Negotiations mindmap negotiations_mindmap.pdf

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> active textbook DVD case study commentary Feedback Why is it important to build a sustainable relationship? ✓ need repeat-business → seek a win-win outcome What risks are they facing? ✓ couldn't return unsold goods featuring the label of the distributor ✓ cultural differences ✓ focus too much on details & terms of the contract Conclusion: ✓ look for a long term relationship rather than big volumes → be honest about your needs 〆don't bluff → share risks equally & fairly ✓ work together and not against each other = reach a win-win solution ]]> active textbook mindmaps/negotiations_mindmap.pdf negotiations_mindmap.pdf ]]> apparel /əˈpærəl/ = (especially AmE) clothing, when it is being sold in shops/stores to lose sight of the bigger picture = to see the trees but not the forest fairly = in a fair and reasonable way; honestly; to some extent but not very BATNA = best alternative to a negotiated agreement. In negotiation theory, the Best Alternative to a Negotiated Agreement or BATNA is the most advantageous alternative course of action detriment (to the ~ of) = act of causing harm or damage; sth that causes harm or damage 20240213 17:45-18:30 1 active Case study Pampas Leather Company (1/2) By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson Market Leader 3rd Intermediate Case study - Pampas Leather Company pg 89 background reading market_leader_3rd_intermediate_course_book_pg87-9_138_negotiating_case_study_pampas_leather_company.pdf

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> active textbook ✓ explain how quality is achieved ✓ justify why American buyers will be interested in Argentinian manufacture (...) Are potential buyers likely to be more fashion-conscious or price-conscious? ✓ depends on target generations → Americans are probably mostly price-conscious pg 89 background reading T / Cl Preparing for the negotiation What concessions can Pampas make? ✓ re-label the jackets under the name of the American distributor (...) What will be your BATNA? ✓ shorter lead time (Argentina relatively close to the USA) ✓ minimum quantity of best-selling jackets (...) What proposals will you probe? ✓ volumes ✓ long-term contract (...) pg 138 Information file reading T / Cl What risks are likely? 〆 outsourcing to China rather far from both Argentina and USA 〆 meeting deadlines by outsourcing overseas 〆 cheaper labour force to the detriment of quality ✓ current economic situation not favourable to selling luxury goods like the Clubman jacket (...) pg 89 task

postponed to next lesson video

DVD case study commentary ]]> apparel /əˈpærəl/ = (especially AmE) clothing, when it is being sold in shops/stores to lose sight of the bigger picture = to see the trees but not the forest fairly = in a fair and reasonable way; honestly; to some extent but not very BATNA = best alternative to a negotiated agreement. In negotiation theory, the Best Alternative to a Negotiated Agreement or BATNA is the most advantageous alternative course of action detriment (to the ~ of) = act of causing harm or damage; sth that causes harm or damage by under another name There is no ~~any~~ reason to worry about the quality We can agree ~~about~~ on the volumes ]]> 20240209 09:00-09:45 1 active Negotiating an exclusivity deal Case study Pampas Leather Company By the end of this session you will have studied print

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> active textbook tmp_pdf/market_leader_3rd_intermediate_course_book_pg87-9_138_negotiating_case_study_pampas_leather_company.pdf market_leader/market_leader_3rd_intermediate/market_leader_3rd_intermediate_audio_cd02/market_leader_3rd_intermediate_audio_cd02_021.ogg pg 88 ex E role play ]]> In On average we can agree on a 20-~~days~~day delivery If we ~~will be~~ are an exclusive agent ]]> 20240206 17:45-18:30 1 active Negotiation tutorial bargaining tactics (2/2) By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson Market Leader 3rd Intermediate Negotiating market_leader_3rd_intermediate_course_book_pg87-9_138_negotiating_case_study_pampas_leather_company.pdf

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> 1 Negotiation tutorial bargaining tactics 20240130 hw20240202 pix/icons8-collaboration-100_white.png Negotiation tutorial: Bargaining tactics | lynda.com Negotiation tutorial: Bargaining tactics | lynda.com Watch the video. → answer the questions ]]> 1 Negotiation tutorial bargaining tactics 20240130 hw20240202 active edit_ol_qa prep_ol_qa pix/icons8-movie-100_white.png Have you got any secrets techniques to negotiate a bargain? What tactics do you know of? Negotiation tutorial: Bargaining tactics | lynda.com Negotiation tutorial: Bargaining tactics | lynda.com Watch the video. → answer the questions ]]> negotiation_tutorial_bargaining_tactics_lynda.com-ba0dparciww.mp4 How do they establish connection? [01:12] ✓ talk about their children fig tree son 4-week old daughter = small talk small talk = polite conversation about ordinary or unimportant subjects, especially at social occasions How does he make his boss like him? [01:34] ✓ he confirms he appreciated the fact she gave him paternity leave ✓ he made most of his paternity leave by spending time with his wife & newborn daughter → she likes him more = agreeableness psychological technique in which an individual attempts to influence another person by becoming more likeable to their target agreeableness = temperamental disposition to be pleasant How does he anchor his request? [01:48] ✓ flexitime policy could benefit the whole company and not only him ≠ not only him wants sth → try to sound altruistic to anchor = to firmly base sth on sth else altruistic = showing unselfish concern for the welfare of others How does he move past her first resistance? [02:32] That's what I thought at first but I did a lot of research ✓ agrees with her & explains how he deals with the problem ↔ That's what I thought at first ~~but~~ therefore I did a lot of research ]]> What convincing arguments did he find? [02:48] ✓ competitors are already doing it! ✓ employee satisfaction goes up ✓ employee turn-around decreases → benchmark your results with competitors employee turn-around = total number of workers who leave a company over a certain time period. Includes those who exit voluntarily as well as employees who are fired or laid off How does he react to her doubts & questions? [03:02] Have you seen customer survey stats (statistics)? ✓ Yes, she has Complaints were down about 10%. Sales were up about the same... = her answers support his requests ✓ she confirms by saying I get it ]]> Who else would benefit from a flexible schedule? ]]> ✓ elicit the answer from his boss = (pretending to be) brainstorming → make your partner agree with the solution by coming to it together to elicit = to get information or a reaction from sb, often with difficulty; to draw forth (what is latent); выявлять; делать вывод; выводить; вытянуть How does he reframe his request? [04:11] Look at it this way... → describe another person who could benefit from the request = remind your partner of another example situation ]]> to reframe = to change the way something is expressed or considered What expressions show your partner is listening actively? [04:32] ✓ So, you're saying... = soft exposing give-aways → find examples of your partner paraphrasing to confirm their understanding ]]> give-away = something that makes you guess the real truth about sth/sb What fixed expression confirms she understands Tom's requests? [04:54] I do see where you're coming from = I understand the logics → find examples of your partner appreciate your efforts & narrative ]]> How does Tom move past further resistance? [04:58] (Don't worry,) (we're) just brainstorming here! = don't ask any commitment from your partner yet → don't put your partner in an impossible situation ]]> When does Tom start making a concession? [05:00] It doesn't have to be a 'sweeping change', just a team = once his boss has accepted in principle but has doubts about others accepting → make the request easier to approve ]]> What other diagnostic question(s) to move past resistance does he ask? [05:22] What do you need from me to support/agree fully? = first genuine, non-rhetorical question → show there is room for manoeuvre ]]> genuine = real How does she phrase her terms of approval? [05:41] If you could make a compelling case that... that'd (would) help. = 2nd conditional → use unreal conditionals to shape the deal ]]> compelling = that makes you pay attention to it because it is so interesting and exciting; so strong that you must do sth about it over the long haul = over an extended period of time How does Tom show agreement? [05:51] I'm on it. I'll give you tools to measure results... = show you will continue your commitment beyond the 'time of sale' → use future simple for promises ]]> How does she confirm her approval? [06:17] If it's rock solid, I'll sign it. = 1st conditional → use conditional terms for a real situation ]]> What does going one-up on somebody mean? Why does Tom offer to do more? [06:30] Would you be willing to... → present the request at the next meeting ]]> reciprocity = situation in which two people, countries, etc. provide the same help or advantages to each other How does Tom confirm the positive outcome of their conversation? [06:54] I'm thrilled. I'm a lot closer than I was 5min ago. = Tom is happy with the outcome of the negotiation → show this is a win-win situation ]]> 2 pix/icons8-dictionary-100_white.png Negotiation strategies Negotiation strategies active wip xml_multi_dd_row What tactics can you use to move past resistance? Negotiation tutorial: Bargaining tactics | lynda.com https://www.youtube.com/watch?v=BA0DParCiww ]]> 22 12 left 1;2;3;4 5;6;7 8;9;10 11;12 Preliminaries 1. Establish connection 2. Small chat 3. Ingratiation 4. Anchoring Understanding expectations 5. Persuasive argumentation 6. Diagnostic questions 7. Active listening & paraphrasing Satisfying expectations 8. Brainstorming (moving past resistance) 9. Making concessions 10. Diagnostic questions (moving past resistance) Negotiating the outcome 11. Getting to agreement 12. Asking for reciprocity ]]> 3 pix/icons8-dictionary-100_white.png Negotiation set phrases Negotiation set phrases active wip xml_multi_dd_row xml_multi_dd_row What expressions can you use to navigate a negotiation? Aren't they too assertive? How can you sound both confident & yet open to suggestions? 14 18 left → break the ice Ingratiation
→ be amiable Anchoring
→ ask rhetorical questions Exploring each other's needs
→ ask diagnostic questions Signalling for movement
→ show there is room for manoeuvre Active listening
→ paraphrase ]]> 1;2;3 4;5;6 7;8;9 10;11 12;13;14;15 16;17;18 Establishing connection → break the ice Nice to meet you! How was your journey? Have you had a nice trip? Ingratiation → be amiable We're very excited to meet you today. We've heard a lot about your company. Feedback from your product / services is excellent. Anchoring → ask rhetorical questions Are you satisfied with...? Wouldn't you like...? Have you ever thought you could work faster if...? Exploring each other's needs → ask diagnostic (open) questions How much do you usually pay for...? What quantities would you...? Signalling for movement → show there is room for manoeuvre I think there's material for discussion My company might accept such terms if... Perhaps we could... I'd need to check if... Active listening → paraphrase So, you're saying... I get it I do see where you're coming from ]]> 4 pix/icons8-dictionary-100_white.png Negotiation giveaways How to recognise negotiation giveaways active wip xml_multi_dd_row read the air to understand what your partner thinks?]]> 12 20 left (resistance) Brainstorming new options
→ use conditional structures Probe with proposals
→ use what if + conditionals Showing preliminary agreement Making concessions
→ scratch my back and I'll scratch yours Closing the deal
→ recap & confirm Tying up loose ends
→ build a long-time relationship & generate repeat business ]]> 1;2;3 4;5;6 7;8 9;10;11;12;13;14 15;16;17;18 19 20;21;22 Dealing with objections (resistance) That's what I thought at first but... Look at it this way... Have you seen (statistics / data / competitors' strategy...) ? Brainstorming new options → use conditional structures Don't worry, we're just considering... You don't have to commit yourself to..., you could only... Who else would benefit from...? Probing with proposals → use what if + conditionals What if you had... Would it help if... Showing preliminary agreement You sold me! If you could make a compelling case that... that'd (would) help. I'm with you up to now. So far, so good. It sounds good. If it's rock solid, I'll sign it. Making concessions Normally, we do... but for you, we can... I'd be ready to reconsider / decrease/ change... if you did... What do you need from me to support/agree fully? If I'm on it, I'll give you... Closing the deal Deal! Tying up loose ends I think we've covered a lot of ground today Shall we go out for dinner? I really look forward to this ]]> 2 pix/icons8-dictionary-100_white.png Negotiation giveaways How to recognise negotiation giveaways wip xml_multi_dd_column 120 40 8 bottom → use conditional structures Probe with proposals
→ use what if + conditionals Showing preliminary agreement Making concessions
→ scratch my back and I'll scratch yours Closing the deal
→ recap & confirm Tying up loose ends
→ build a long-time relationship & generate repeat business ]]> 1;2;3 4;5;6 7;8 9;10;11;12;13;14 15;16;17;18 19 20;21;22 Dealing with objections (resistance) That's what I thought at first but... Look at it this way... Have you seen (statistics / data / competitors' strategy...) ? Brainstorming new options → use conditional structures Don't worry, we're just considering... You don't have to commit yourself to..., you could only... Who else would benefit from...? Probing with proposals → use what if + conditionals What if you had... Would it help if... Showing preliminary agreement You sold me! If you could make a compelling case that... that'd (would) help. I'm with you up to now. So far, so good. It sounds good. If it's rock solid, I'll sign it. Making concessions Normally, we do... but for you, we can... I'd be ready to reconsider / decrease/ change... if you did... What do you need from me to support/agree fully? If I'm on it, I'll give you... Closing the deal Deal! Tying up loose ends I think we've covered a lot of ground today Shall we go out for dinner? I really look forward to this ]]> to eavesdrop = to listen secretly to what other people are saying ingratiation = psychological technique in which an individual attempts to influence another person by becoming more likeable to their target; усилия, предпринимаемые человеком с целью понравиться другим людям. Совершенно очевидно, что если вам нужно чего-либо добиться от окружающих, то быстрее всего результаты будут достигнуты, если вы сможете сделать так, чтобы по отношению к вам испытывали теплые чувства small talk = polite conversation about ordinary or unimportant subjects, especially at social occasions agreeableness = temperamental disposition to be pleasant to anchor = to firmly base sth on sth else altruistic = showing unselfish concern for the welfare of others employee turn-around = total number of workers who leave a company over a certain time period. Includes those who exit voluntarily as well as employees who are fired or laid off to elicit = to get information or a reaction from sb, often with difficulty; to draw forth (what is latent); выявлять; делать вывод; выводить; вытянуть to reframe = to change the way something is expressed or considered over the long haul = over an extended period of time give-away = something that makes you guess the real truth about sth/sb genuine = real compelling = that makes you pay attention to it because it is so interesting and exciting; so strong that you must do sth about it over the long haul = over an extended period of time to one-up = to get an advantage over someone, or to do something that shows you are better than them reciprocity = situation in which two people, countries, etc. provide the same help or advantages to each other 20240202 09:00-09:45 1 active Negotiation tutorial bargaining tactics (1/2) By the end of this session you will have studied print

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> 1 Negotiating skills 20240123 hw202401226 1 Negotiating skills 20240123 hw202401226 active edit_ol_qa prep_ol_qa pix/icons8-collaboration-100_white.png Is it difficult to be a good negotiator? Should you be more accommodating or assertive? What is perhaps the most important skill a negotiator needs? ✓ versatility = being able to change & adapt to the situation → there is not a single technique of negotiation having a wide variety of skills Why is it important to be a good listener? ✓ information is power ✓ catch language clues to understand your opponent's position & expectations What kinds of behaviour are adequate? How do you manage a conflict? ✓ depending on the situation → manage conflict → manage pressure in a face-to-face negotiation ✓ plan effectively & be analytical ✓ be open minded & creative How can you repackage the negotiation? ✓ double-check your counterpart's eagerness to negotiate ✓ show your own desire to reach a compromise ✓ ensure you reach a win-win solution 〆sometimes you know before negotiations begin that the outcome can be only win-lose = can't be repackaged present in a new form What should a good negotiator look for? ✓ find if there's scope for negotiation → identify soft exposing give-aways = something that makes you guess the real truth about sth/sb giveaways How do you find out if there is room for more negotiations? ✓ listen out for language cues e.g. Perhaps♣ we can give you a discount if♠ ... ♣ perhaps ♠ if = language clues → some concessions (give-aways) are possible / probable eagerness, language clues active textbook pg 87 ex D speaking pg 87 ex A role play ]]> active textbook ✓ only if they want to build rapport = ensure a long-lasting business relationship → generate repeat business pg 87 ex B C speaking ]]> 1 pix/icons8-collaboration-100_white.png Negotiation stages Negotiation stages active deck_shuffled_lines_valign shuffled_lines deck_shuffled_lines_halign prep_deck_shuffled_lines_halign How do you conduct a negotiation? Have you got any stages you systematically try to follow? ]]> wip active textbook market_leader/market_leader_3rd_intermediate/market_leader_3rd_intermediate_audio_cd02/market_leader_3rd_intermediate_audio_cd02_021.ogg pg 88 ex E role play ]]> 1 Negotiation tutorial bargaining tactics 20240130 hw20240202 active prep_ol_qa pix/icons8-collaboration-100_white.png Have you got any secrets techniques to negotiate a bargain? What tactics do you know of? Negotiation tutorial: Bargaining tactics | lynda.com Negotiation tutorial: Bargaining tactics | lynda.com Watch the video. → answer the questions ]]> negotiation_tutorial_bargaining_tactics_lynda.com-ba0dparciww.mp4 How do they establish connection? ✓ talk about their children fig tree son 4-week old daughter = small talk small talk = polite conversation about ordinary or unimportant subjects, especially at social occasions How does he make his boss like him? ✓ he confirms he appreciated the fact she gave him paternity leave ✓ he made most of his paternity leave by spending time with his wife & newborn daughter → she likes him more = agreeableness psychological technique in which an individual attempts to influence another person by becoming more likeable to their target agreeableness = temperamental disposition to be pleasant How does he anchor his request? ✓ flexitime policy could benefit the whole company and not only him ≠ not only him wants sth → try to sound altruistic to anchor = to firmly base sth on sth else altruistic = showing unselfish concern for the welfare of others How does he move past her first resistance? That's what I thought at first but I did a lot of research ✓ agrees with her & explains how he deals with the problem ↔ That's what I thought at first ~~but~~ therefore I did a lot of research ]]> What convincing arguments did he find? ✓ competitors are already doing it! ✓ employee satisfaction goes up ✓ employee turn-around decreases → benchmark your results with competitors employee turn-around = total number of workers who leave a company over a certain time period. Includes those who exit voluntarily as well as employees who are fired or laid off How does he react to her doubts & questions? Have you seen customer survey stats (statistics)? ✓ Yes, she has Complaints were down about 10%. Sales were up about the same... = her answers support his requests ✓ she confirms by saying I get it ]]> Who else would benefit from a flexible schedule? ]]> ✓ elicit the answer from his boss = (pretending to be) brainstorming → make your partner agree with the solution by coming to it together to elicit = to get information or a reaction from sb, often with difficulty; to draw forth (what is latent); выявлять; делать вывод; выводить; вытянуть How does he reframe his request? Look at it this way... → describe another person who could benefit from the request = remind your partner of another example situation ]]> to reframe = to change the way something is expressed or considered What expressions show your partner is listening actively? ✓ So, you're saying... = soft exposing give-aways → find examples of your partner paraphrasing to confirm their understanding ]]> give-away = something that makes you guess the real truth about sth/sb What fixed expression confirms she understands Tom's requests? I do see where you're coming from = I understand the logics → find examples of your partner appreciate your efforts & narrative ]]> How does Tom move past further resistance? (Don't worry,) (we're) just brainstorming here! = don't ask any commitment from your partner yet → don't put your partner in an impossible situation ]]> When does Tom start making a concession? It doesn't have to be a 'sweeping change', just a team = once his boss has accepted in principle but has doubts about others accepting → make the request easier to approve ]]> What other diagnostic question(s) to move past resistance does he ask? What do you need from me to support/agree fully? = first genuine, non-rhetorical question → show there is room for manoeuvre ]]> genuine = real How does she phrase her terms of approval? If you could make a compelling case that... that'd (would) help. = 2nd conditional → use unreal conditionals to shape the deal ]]> compelling = that makes you pay attention to it because it is so interesting and exciting; so strong that you must do sth about it over the long haul = over an extended period of time How does Tom show agreement? I'm on it. I'll give you tools to measure results... = show you will continue your commitment beyond the 'time of sale' → use future simple for promises ]]> How does she confirm her approval? If it's rock solid, I'll sign it. = 1st conditional → use conditional terms for a real situation ]]> What does going one-up on somebody mean? Why does Tom offer to do more? Would you be willing to... → present the request at the next meeting ]]> reciprocity = situation in which two people, countries, etc. provide the same help or advantages to each other How does Tom confirm the positive outcome of their conversation? I'm thrilled. I'm a lot closer than I was 5min ago. → show this is a win-win situation ]]> 20240126 09:00-09:45 1 lc By the end of this session you will have studied print

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> 1 Negotiating skills 20240123 hw202401226 20240123 17:45-18:30 1 active Preparing for a negotiation By the end of this session you will have studied print

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> active textbook tmp_pdf/market_leader_3rd_intermediate_course_book_pg87-9_138_negotiating_case_study_pampas_leather_company.pdf ✓ going to the sauna together?! ✓ understanding the goals of your counterpart → sometimes can be ambiguous 〆depends on cultural background = hidden agenda (...) How do you train people in negotiating? ✓ shopping in the markets of Istanbul = difficult to say 'no' → keep insisting (...) Functional language: Training for negotiating pg 87 ex A listening market_leader/market_leader_3rd_intermediate/market_leader_3rd_intermediate_audio_cd02/market_leader_3rd_intermediate_audio_cd02_018.ogg pg 87 ex B listening market_leader/market_leader_3rd_intermediate/market_leader_3rd_intermediate_audio_cd02/market_leader_3rd_intermediate_audio_cd02_019.ogg T / Cl Have you changed your ways of conducting negotiations over the years? ✓ gained more self-confidence → got more assertive Lexical material: Language clues in negotiations (soft exposing give-aways) pg 87 ex C listening market_leader/market_leader_3rd_intermediate/market_leader_3rd_intermediate_audio_cd02/market_leader_3rd_intermediate_audio_cd02_020.ogg ]]> 1 Negotiating skills 20240123 hw202401226 active prep_ol_qa edit_ol_qa pix/icons8-collaboration-100_white.png What is perhaps the most important skill a negotiator needs? ✓ versatility = being able to change & adapt to the situation → there is not a single technique of negotiation having a wide variety of skills Why is it important to be a good listener? ✓ information is power ✓ catch language clues to understand your opponent's position & expectations What kinds of behaviour are adequate? ✓ depending on the situation → manage conflict → manage pressure in a face-to-face negotiation ✓ plan effectively & be analytical ✓ be open minded & creative How can you repackage the negotiation? ✓ double-check your counterpart's eagerness to negotiate ✓ show your own desire to reach a compromise ✓ ensure you reach a win-win solution present in a new form What should a good negotiator look for? ✓ find if there's scope for negotiation → identify soft exposing give-aways = something that makes you guess the real truth about sth/sb giveaways How do you find out if there is room for more negotiations? ✓ listen out for language cues e.g. Perhaps♣ we can give you a discount if♠ ... ♣ perhaps ♠ if = language clues → some concessions (give-aways) are possible / probable eagerness, language clues misnomer = name or a word that is not appropriate or accurate to deem = to have a particular opinion about sth; to consider versatility = having a wide variety of skills overriding = more important than anything else in a particular situation eagerness = positive feeling of wanting to push ahead with something giveaway = something that makes you guess the real truth about sth/sb; демаскирующий признак to probe (into sth) = to ask questions in order to find out secret or hidden information about sb/sth; to touch, examine or look for sth, especially with a long thin instrument so that they are to stay up-to-date Some people are good negotiators from ~~the~~ birth OR Some people are (just) born good negotiators ]]> consuming /kən'su:miŋ/ 20240119 09:00-09:45 1 active Case study - Selig and Lind (2/2) By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. Market Leader 3rd edition Upper Intermediate Unit 7 Management styles Case study - Selig and Lind pg 73 description of managers 1-4 → read & prepare pg 73 task 2, 3 market_leader_3rd_upper_intermediate_students_book_pg66-73_unit7_management_styles.pdf

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> active textbook tmp_pdf/market_leader_3rd_upper_intermediate_pg72-73_selig_and_lind_choosing_a_manager.pdf 〆should have already proven by now that he is prepared to learn & improve himself → current situation is not a warning but a likely dismissal → leadership course is probably too late What management styles should be used? ✓ see pg 67 ex D pg 72 replacing the project manager pg 73 read descriptions pg 73 task 1 2 T / Cl Rank candidates in terms of suitability → Isn't Ruth too decisive? (indeed, sales management consists in pushing people) → Will the team want to work 6-7 days a week with Kazuo when they're already exhausted? → Is Eduardo decisive enough? → Has Martina got sufficient interpersonal skills? pg 73 task 3 4 〆Martina has limited experience in managing people (only IT, not multicultural) ✓ Eduardo may set a better example for a customer service to retail outlets though is not goal oriented ]]> active textbook DVD case study commentary Feedback T / Cl Why did he alienate from his staff? 〆result-oriented 〆unclear goal-setting 〆demotivating by not involving staff in decision-making 〆poor, little constructive feedback → improve communication & interpersonal skills What are the most striking weaknesses of the candidates? 〆Ruth doesn't appear to want to accommodate her management style to an international team 〆Kazuo might turn people off by considering company is more important than individuals 〆Eduardo may be too hesitant and not prepared to take tough decisions because he wants to be liked too much 〆Martina believes people are motivated by money Who would the consultant recommend? ✓ Ruth might face some resistance at the beginning but eventually will meet deadlines = favourite candidate ✓ Eduardo would build a good rapport with team members but might not get things done = front-runner ]]> wip textbook use expressions from pg 67 ex D use expressions from pg 68 ex E see pg 131 writing a report (including an executive summary) ]]> disheartening = not to motivate or encourage distant = not friendly; not wanting a close relationship with sb morale /mə:'æl/ = amount of confidence and enthusiasm, etc. that a person or a group has at a particular time to the letter = in every detail ashamed ~ (of sth/sb / yourself) | ~ (that ...) | ~ (to be sth) = feeling shame or embarrassment about sb/sth or because of sth you have done to alienate /ˈeɪljəneɪt/ = to make sb less friendly or sympathetic towards you; to make sb feel that they do not belong in a particular group; to cause someone or a group of people to stop supporting and agreeing with you front-runner = competitor thought likely to win rapport /ræ'pɔ:r/ (with sb) | ~ (between A and B) = a friendly relationship in which people understand each other very well tenacious = that does not stop holding sth or give up sth easily; determined to overlook = to fail to notice to carry out = to execute, to perform to realise if ~~are~~ they are going in the right direction or not It can be done in to some ~~extents~~ extent It's possible to adapt to have ~~less~~ fewer conflicts ]]> 20240116 17:45-18:30 1 active Case study - Selig and Lind (1/2) By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. Market Leader 3rd edition Upper Intermediate Unit 7 Management styles Case study - Selig and Lind pg 72 background pg 73 description of managers 1-4 → read & prepare pg 73 task 2, 3 market_leader_3rd_upper_intermediate_students_book_pg66-73_unit7_management_styles.pdf

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> 1 Lead in active edit_ol_qa pix/icons8-collaboration-100_white.png Would you like to relocate to Copenhagen, Denmark? ✓ better work life balance in Scandinavian countries ✓ lifestyle closer to nature (...) What differences in corporate culture & management style would you expect? ✓ stronger labour law to protect employees ✓ less stressful work conditions labour law = body of law that applies to matters such as employment, wages, conditions of work, labour unions, and labour-management relations What mistakes could a result-oriented manager make when running an international team with a Scandinavian corporate culture? 〆being too authoritarian 〆making decisions without consensus 〆providing little support with for less experienced team members 〆socialising not enough = not taking into consideration cultural differences among team members → needs cross-cultural skills to call a spade a spade = to call a person or thing a name that is true but not polite; speak bluntly; use the plainest language Do you think strong leaders groom weak managers? 〆strong leader may create too comfy a work environment → managers need to be thrown in at the deep end to learn & become autonomous to be thrown in at the deep end = to be given a difficult job without preparation to groom sb (for / as sth) = to prepare or train sb for an important job or position active textbook tmp_pdf/market_leader_3rd_upper_intermediate_pg72-73_selig_and_lind_choosing_a_manager.pdf Lexical material: Choosing the right manager & management style pg 72 background reading T / Cl What management mistakes do you think Paul Johnstone made? 〆perhaps ignored cultural differences among team members 〆perhaps team members were not taught or told how to communicate across cultures (...) Was he too authoritarian? 〆perhaps focused too much on meeting deadlines 〆perhaps wasn't interested in team members' opinions (...) pg 72 management style of Paul team member #1 market_leader/market_leader_3rd_upper_intermediate/market_leader_3rd_upper_intermediate_audio_cd02/market_leader_3rd_upper_intermediate_audio_cd02_022.ogg T / Cl What is a better management style: saying what to do or how to do things? ✓ what to do = focus on goals → provide support only if needed = situational management Hersey & Blanchard - Situational leadership

team member #2 market_leader/market_leader_3rd_upper_intermediate/market_leader_3rd_upper_intermediate_audio_cd02/market_leader_3rd_upper_intermediate_audio_cd02_023.ogg T / Cl What is more effective: being a people's person or focusing on results? ✓ depends on short & long term goals → build rapport if long term, strategic goals are set Blake & Mouton - Managerial chart

]]> disheartening = not to motivate or encourage distant = not friendly; not wanting a close relationship with sb morale /mə:'æl/ = amount of confidence and enthusiasm, etc. that a person or a group has at a particular time to the letter = in every detail ashamed ~ (of sth/sb / yourself) | ~ (that ...) | ~ (to be sth) = feeling shame or embarrassment about sb/sth or because of sth you have done to alienate /ˈeɪljəneɪt/ = to make sb less friendly or sympathetic towards you; to make sb feel that they do not belong in a particular group; to cause someone or a group of people to stop supporting and agreeing with you front-runner = competitor thought likely to win rapport /ræ'pɔ:r/ (with sb) | ~ (between A and B) = a friendly relationship in which people understand each other very well tenacious = that does not stop holding sth or give up sth easily; determined to overlook = to fail to notice to carry out = to execute, to perform labour law = body of law that applies to matters such as employment, wages, conditions of work, labour unions, and labour-management relations to be thrown in at the deep end = to be given a difficult job without preparation to groom sb (for / as sth) = to prepare or train sb for an important job or position to call a spade a spade = to call a person or thing a name that is true but not polite; speak bluntly; use the plainest language in at most of these categories (things | skills) ]]> 20231229 1 active Case study Perigord Gourmet (3/3) By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 6 Risk management (no new homework) the_business_mac_millan_advanced_students_book_pg70-83_unit6_risk_management.pdf

20231226 EF advance cancellation ~~reschedule~~ Xmas break till 14.01 → next lesson 16.01

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> active textbook tmp_pdf/the_business_mac_millan_advanced_students_book_pg70-83_unit6_risk_management.pdf the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd02/the_business_advanced_audio_cd02_24.ogg T / Cl How should PG handle the crisis? [deny | issue a statement | ignore & remain silent] 〆poisoning can't be ignored → release a statement ✓ ready to collaborate with the police → don't deny until more information is available 〆don't acknowledge yet the fact PG had received threats of poisoning by activists → don't create panic pg 81 ex 5 discussion T / Cl What strategies would you recommend: tolerate, treat, terminate or transfer risks? → practise Dorfman's Four Ts strategies ✓ address issue transparently at the risk of negative impact on business ✓ win trust of customers 〆if keep silence & food poisoning happens again → run the risk of losing both reputation & business → find a scapegoat (i.e. activists) w/o evidence of their guilt How do you control damage? ✓ change characters ✓ find a vindicator ✓ blame someone else ✓ be seen as a victim rather than a perpetrator (i.e. villain) → be forgiven more easily pg 81 ex 6 listening the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd02/the_business_advanced_audio_cd02_25.ogg T / Cl How will you make your public statement? ✓ prepare a sound bite? ✓ smile while answering questions? ✓ make allegations of animal rights activists involved in the food poisoning? pg 81 ex 8 role play → deliver press statement → give a sound bite We are collaborating with the police to identify perpetrators to ensure the quality of our products is not at fault = be identified as a victim not the villain ✓ insist on the safety of the product 〆don't mention a product recall yet (although you are not in control of the situation) → answer questions from journalists sample questions Do you foresee more cases of poisoning in the near future? Will you recall the products? Where? When? Will you award compensation? Is true that animal activists have hacked your web-site? Do you believe activists are not to blame for those poisonings? ]]> wip textbook ]]> cruel = having a desire to cause pain and suffering; causing pain or suffering slaughterhouse /'slɔ:tə:,haus/ = building where animals are killed for food extremist /ɪksˈtri:mɪst/ = person who holds extreme or fanatical political or religious views and esp. resorts to or advocates extreme action strychnine /ˈstrɪkni:n/ /s'tri,knain/ = poisonous substance used in very small amounts as a medicine scapegoat = someone who is punished for the errors of others to give carte blanche = to grant unconditional terms; unlimited authority to pre-empt = to prevent sth from happening by taking action to stop it investigation = official examination of the facts about a situation, crime, etc fatal /ˈfeɪtl/ = causing or ending in death lead = piece of information that may help to find out the truth or facts about a situation, especially a crime of | he (had) heard of ]]> 20231222 1 active Case study Perigord Gourmet (2/3) By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 6 Risk management pg 80 ex 2 reading Perigord Gourmet the_business_mac_millan_advanced_students_book_pg70-83_unit6_risk_management.pdf

20231215 EF advance cancellation → reschedule Thursday 21.12 18:40-19:25 tbc Xmas break till 14.01 → next lesson 16.01

20231226 EF advance cancellation → reschedule

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> Quarterly test (logs) active quarterly_test_logs test_log_Evgenia_20231219_1748_quarterly_test_nlmkind021_20231215.xml active textbook tmp_pdf/the_business_mac_millan_advanced_students_book_pg70-83_unit6_risk_management.pdf Perigord Gourmet T / Cl What risks is PG facing? ✓ poisoning ✓ change in regulation (...) pg 81 ex 3 discussion → see pg 75 ex 6 vocab Dealing with risk ✓ tolerate ✓ treat ✓ terminate ✓ transfer ]]> stop or break disrupt the production In this point there are ~~less~~ fewer risks than in (at the) production (stage) It could be important for them ~~in part~~ partly | partially | arguably from animal ~~fighters~~ activists ]]> 20231210 17:45-18:30 1 active Case study Perigord Gourmet (1/3) By the end of this session you will have studied Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20231215 → time allowed: 60min Quarterly test (on-line version) smartphone or tablet device

Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 6 Risk management pg 79 ex 6 style pg 80 reading Fois gras, or fatted goose liver (left margin) pg 80 ex 2 reading Perigord Gourmet the_business_mac_millan_advanced_students_book_pg70-83_unit6_risk_management.pdf

20231215 EF advance cancellation → reschedule Thursday 21.12 18:40-19:25 tbc

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> active textbook tmp_pdf/the_business_mac_millan_advanced_students_book_pg70-83_unit6_risk_management.pdf 〆disagree with unethical practice Would you join a protest led by animal rights campaigners? ✓ depends on CSR of your company CSR = corporate social responsibility pg 80 ex 1 discussion pg 80 reading Fois gras, or fatted goose liver (left margin) ]]> to allay /əˈleɪ / = to diminish (fear, suspicion, etc.); relieve or alleviate (pain, hunger, etc.) to quell = crush or put down (a rebellion etc.); reduce (rebels etc.) to submission; suppress (fear, anger, etc.) to quash /kwɔʃ/ = to take action to stop sth from continuing; to annul; to reject as not valid, esp. by a legal procedure to dispel = to force to go away; used both with concrete and metaphoric meanings; to dissipate; to disperse; to scatter cruel = having a desire to cause pain and suffering; causing pain or suffering slaughterhouse /'slɔ:tə:,haus/ = building where animals are killed for food extremist /ɪksˈtri:mɪst/ = person who holds extreme or fanatical political or religious views and esp. resorts to or advocates extreme action strychnine /ˈstrɪkni:n/ /s'tri,knain/ = poisonous substance used in very small amounts as a medicine scapegoat = someone who is punished for the errors of others to give carte blanche = to grant unconditional terms; unlimited authority to pre-empt = to prevent sth from happening by taking action to stop it investigation = official examination of the facts about a situation, crime, etc fatal /ˈfeɪtl/ = causing or ending in death lead = piece of information that may help to find out the truth or facts about a situation, especially a crime miss skip these ~~meetings~~ protests | strikes It can ~~damage~~ hurt my feelings They'd have to ~~resign~~ lay off people ]]> 20231212 09:00-09:45 1 active Writing press statements By the end of this session you will have studied Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20231215 → time allowed: 60min Quarterly test (on-line version) smartphone or tablet device

Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 6 Risk management pg 78 ex 2 3 reading the_business_mac_millan_advanced_students_book_pg70-83_unit6_risk_management.pdf

20231215 EF advance cancellation → reschedule Thursday 21.12 18:40-19:25 tbc

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> active textbook ✓ press statement pg 78 ex 1 discussion T / Cl How would you react if a consumer found minute traces of horse in your minced meat labelled 'veal meatballs'? ✓ make a scandal ✓ demand an investigation A journalist asks you at a press conference about a mistake. What do you reply? [We wholeheartedly agree | We openly admit] a mistake has been made. ✓ We openly admit pg 78 ex 2 3 reading ]]> active textbook T / Cl If people are striking in the streets, the government should [allay | quell] the protest ✓ probably need to allay the protest in a democratic way (...) If it's not your fault, you want to [refuse | deny] accusations ✓ deny = it is not true ≠ refuse → you don't accept set for homework pg 79 ex 6 style pg 79 ex 7 writing a press statement → role play journalist and PR officer → practise 'dos and donts' from pg 76 ex 2 reading, pg 77 ex 5 alliterations & analogies → use the sound bite technique → control damage ✓ change characters ✓ find a vindicator ✓ blame someone else ✓ be seen as a victim rather than a perpetrator (i.e. villain) ]]> to clamp down = to make a determined attempt to stop people doing sth bad wholeheartedly = without reserve; without reservation Lindane = chemical substance (C6H6Cl6) used as an agricultural insecticide residue /ˈrezɪdju:/ = what is left over or remains; a remainder; the rest minute = very small, tiny banning order = decree that prohibits sth to allay /əˈleɪ / = to diminish (fear, suspicion, etc.); relieve or alleviate (pain, hunger, etc.) to quell = crush or put down (a rebellion etc.); reduce (rebels etc.) to submission; suppress (fear, anger, etc.) to quash /kwɔʃ/ = to take action to stop sth from continuing; to annul; to reject as not valid, esp. by a legal procedure to dispel = to force to go away; used both with concrete and metaphoric meanings; to dissipate; to disperse; to scatter over-the-counter = without a prescription; needing no prescription any ecological system, they pollute the air! ]]> pesticide /ˈpestɪsaɪd/ 20231208 09:00-09:45 1 active Communicating in a crisis By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 6 Risk management the_business_mac_millan_advanced_students_book_pg70-83_unit6_risk_management.pdf

20231215 EF advance cancellation → reschedule Thursday 21.12 18:40-19:25 tbc

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> active textbook pg 77 ex 5 alliteration ]]> 20220817-1127 One meaning 'you' in a formal, impersonal context active grammar active textbook Deadlines are like traffic jams: stop before! Giving a media interview is like assembling a weapon: if you forget one piece it can be lethal pg 77 ex 6 analogies pg 77 ex 7 analogies pg 77 ex 8 9 speaking → practise sound bites e.g. explain (or deny) why your nightclub refused entry to certain people (apparently on the ground of their physical appearance) ✓ use alliterations ✓ use some analogy ]]> Barbara Streisand effect = phenomenon that occurs when an attempt to hide, remove, or censor information has the unintended consequence of increasing awareness of that information, often via the Internet are sure in trust | are confident about our quality We're going to ~~delay~~ resume our flights in 3 hours We're going to delay our flights in by 3 hours ]]> 20231207 20231201 18:40-19:25 1 active Mitigating risk and pursuing legal action By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 6 Risk management pg 75 ex 6 vocab pg 75 ex 10 vocab pg 76 ex 2 reading It will never happen to me Dos or don'ts the_business_mac_millan_advanced_students_book_pg70-83_unit6_risk_management.pdf

20231215 EF advance cancellation → reschedule Thursday 21.12 18:40-19:25 tbc

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> active textbook ✓ smile to the cameras → reassure the public Can journalists reveal their sources? 〆usually not = don't be led where you don't want to go or speculating → build a bridge from questions you can't answer to answers you want to give Functional language: Communication in crisis pg 76 ex 1 discussion ]]> active textbook tmp_pdf/the_business_mac_millan_advanced_students_book_pg70-83_unit6_risk_management.pdf It will never happen to me Dos or don'ts T / Cl You have worked 3 years in the same company You want a promotion, it's [automatic | legitimate] ✓ legitimate pg 76 ex 3 4 listening the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd02/the_business_advanced_audio_cd02_16.ogg the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd02/the_business_advanced_audio_cd02_17.ogg the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd02/the_business_advanced_audio_cd02_18.ogg the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd02/the_business_advanced_audio_cd02_19.ogg the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd02/the_business_advanced_audio_cd02_20.ogg the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd02/the_business_advanced_audio_cd02_21.ogg the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd02/the_business_advanced_audio_cd02_23.ogg T / Cl Is doing business in Russia like walking a tightrope? ✓ feels like taking risks all the time ]]> to strangle at birth = to stop sth as soon as it has begun trick question = question that you do to deceive sb or to annoy sb as a joke tricky question = question that is difficult to answer sound bite = short comment that is taken from a longer conversation or speech and broadcast alone because it is more effective, very short speech, usually on radio or television to fork out = to raise, or pitch with a fork; pay a lot of money for sth walking a tightrope = doing sth dangerous to beat (sb) to = do something before someone else does it insider trading = illegal use of insider information for profit in financial trading legitimate = lawful, proper, regular, conforming to the standard type; logically admissible alliteration = occurrence of the same letter or sound at the beginning of adjacent or closely connected words e.g. cool, calm, and collected 20231205 17:45-18:30 1 active Describing risk By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 6 Risk management pg 74 ex 4 vocab Enterprise risk management the_business_mac_millan_advanced_students_book_pg70-83_unit6_risk_management.pdf

20231201 EF advance cancellation → reschedule Alternative time slots: Thursday 07.12 18:40-19:25 20231215 EF advance cancellation → reschedule Thursday 21.12 18:40-19:25

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> 2 ERM strategies active edit_ol_qa pix/icons8-collaboration-100_white.png Do you always identify risk at the level of granular detail? 〆probably not, unless it may impact company's performance granular detail = with much detail Is compliance with international law material to business performance? ✓ depends on the scalability of your activities material to = information or ideas for use in creating a book or other work; something that may impact the expected result What excessive measures to reduce risk may have an impact on the long-term viability of your company? ✓ systemic double checking might slow down transactions ✓ observing eco-friendly recommendations could be expensive What could you cite as the reason for your company going bankrupt? ✓ cheaper competition from Asia? ✓ reputational damage (...) to cite sth (as sth) = to mention sth as a reason or an example, or in order to support what you are saying active textbook tmp_pdf/the_business_mac_millan_advanced_students_book_pg70-83_unit6_risk_management.pdf T / Cl How do you deal with risk? ✓ tolerate ✓ treat ✓ terminate ✓ transfer set for homework pg 75 ex 6 vocab Lexical material: Masquerading T / Cl Is it easy to copy the logo & name of a company on the internet? = passing off 〆typical cyber threat of the noughties When you go to a ball & wear a mask, what is it called? ✓ masquerade pg 75 ex 7 8 listening the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd02/the_business_advanced_audio_cd02_15.ogg ]]> active textbook → complete gaps in a chronological order ✓ locate area of brand risk, damage or abuse ✓ track perpetrators ✓ initiate reversal ✓ monitor progress ✓ issue a cease & desist order ✓ pursue civil or legal action ]]> active textbook T / Cl What are the risks of importing Chinese-made consumer goods? 〆import duties 〆poor manufacturing quality (...) pg 75 ex 11 discussion ]]> passing off = unauthorised commercial use of a company's brand name, logo, etc ambush marketing = masquerading masquerade /ˌmæskəˈreɪd/ = false show or pretence to masquerade = to appear in disguise, assume a false appearance cybersquatting = registering a domain's name featuring another company's band name to cease = to end to desist = to cease to proceed or act reversal = change or overthrowing, an official declaration that it is false to issue 'cease & desist' orders = judicial remedy issued in order to prohibit a party from doing or continuing to do a certain activity to litigate = make the subject of a lawsuit; to contest in law; to prosecute or defend by pleadings, exhibition of evidence, and judicial debate in a court vulnerable = that may be wounded or harmed; (foll. by to) exposed to damage by a weapon, criticism malicious = intending or intended to do harm more better ]]> 20231128 09:00-09:45 1 active ERM - Enterprise risk management By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 6 Risk management pg 73 ex 5 expressing stance pg 74 ex 2 3 reading Enterprise risk management the_business_mac_millan_advanced_students_book_pg70-83_unit6_risk_management.pdf

20231101 EF advance cancellation → reschedule

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> 1 ERM (enterprise risk management) active edit_ol_qa pix/icons8-collaboration-100_white.png What types of risks is a company likely to face? ✓ hazard risks ✓ operational risks ✓ financial risks ✓ strategic risks How do you have your bases covered? ✓ implement ERM (enterprise risk management) ✓ put in place contingency plans to cover bases = to do everything necessary to be sure that something is successful What are the main advantages of ERM? ✓ makes risks more prominent to managers ✓ identifies risks that don't have a significant impact on production e.g. smashing a car ✓ helps recognition of 'good' risk that can make a company grow ✓ facilitates defining 'bad' risk that leads to loss prominent = important or well known; easily seen Is customer shortfall is a strategic or operational risk? ✓ strategic shortfall = amount by which something is less than expected or required Is a supply chain problem a financial or operational risk? ✓ operational What could threaten the continuity of your company? ✓ operational risk e.g. human capital flight ✓ financial risk e.g. fine for violating rules human capital flight = emigration or immigration of individuals who have received advanced training at home brain drain = migration of skilled personnel in search of better standards of living and quality of life, higher salaries, access to advanced technology and more stable political conditions in different places worldwide organizational brain drain = mass exodus of talented workers from a company, often because they sense instability, a lack of opportunity within the company, or they may feel that they can realize their career goals more easily at another company (source: investopedia.com) active textbook Enterprise risk management set for homework pg 74 ex 4 vocab ]]> ERM = enterprise risk management hazard risks = fire, flood, theft, vandalism operational risks = overheads exceed income, suppliers fail to deliver, staff problems... financial risks = cash flow problems, bank refuses overdraft... strategic risks = wrong marketing, poor product placement, competition... proactive = controlling a situation by causing something to happen rather than waiting to respond to it after it happens hazard = source of danger; a possibility of incurring loss or misfortune to put it in a nutshell = to sum up prominent = important or well known; easily seen to mitigate = make less severe or harsh shortfall = amount by which something is less than expected or required compelling = that makes you pay attention to it because it is so interesting and exciting detrimental (to) = causing harm or injury to mitigate = to lessen or to try to lessen the seriousness or extent of to beleaguer /bɪˈli:ɡə/ = to annoy persistently, pester, bug to withstand = to be strong enough not to be hurt or damaged by extreme conditions, the use of force, etc to cover bases = to do everything necessary to be sure that something is successful material to = information or ideas for use in creating a book or other work; something that may impact the expected result to cite sth (as sth) = to mention sth as a reason or an example, or in order to support what you are saying to attribute sth to sth = to say or believe that sth is the result of a particular thing human capital flight = emigration or immigration of individuals who have received advanced training at home brain drain = migration of skilled personnel in search of better standards of living and quality of life, higher salaries, access to advanced technology and more stable political conditions in different places worldwide organizational brain drain = mass exodus of talented workers from a company, often because they sense instability, a lack of opportunity within the company, or they may feel that they can realize their career goals more easily at another company (source: investopedia.com) to on my business trip It will get better ~~till~~ before we get there ]]> 20231124 09:00-09:45 1 active Expressing perspective and stance Describing risk By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 6 Risk management pg 72 ex 3 reading for stance text A B C D the_business_mac_millan_advanced_students_book_pg70-83_unit6_risk_management.pdf

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> active textbook 1 Explicit vs implicit stances active edit_ol_qa pix/icons8-collaboration-100_white.png What is a mortgage & property ladder? = financial instrument to help poor people to buy their house → aid for those with a bad credit risk or little money Should a bank manager advise you to take risks & take out a loan if you have little money? 〆probably not → banks make money by lending and NOT by giving investment advice = conflict of interest conflict of interest = situation in which a public official's decisions are influenced by the official's personal interests What is the difference between 'I disagree' (1) and 'I'm afraid I have a different opinion' (2) (1) explicit (2) implicit explicit /ɪksˈplɪsɪt/ = clear and easy to understand implicit /ɪmˈplɪsɪt/ = suggested without being directly expressed If you want to apply for a loan but the manager thinks you won't be able to pay, the bank manager should be [explicit | implicit]? ✓ implicit = take risks at your own cost so the bank can make money! active textbook tmp_pdf/the_business_mac_millan_advanced_students_book_pg70-83_unit6_risk_management.pdf the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd02/the_business_advanced_audio_cd02_14.ogg ]]> 2 Reading for perspective active edit_ol_qa pix/icons8-collaboration-100_white.png If you say 'across the board', you sound [objective | subjective] ✓ objective → may sound also confident across the board = including everyone or all, so that all are included; generally speaking If you say 'it could be argued', you sound [assertive | tentative] ✓ tentative → you are aware of both pros & cons but not really confident assertive = confident 'The strategy is successful' → How can you make this sentence more tentative? ✓ It seems that... = create distance (because you are not confident → tentative stance To sound more objective, you can say [there remains little doubt that | in my view] ✓ there remains little doubt that → confident stance To sound apologetic, you can say [we realise that | on balance] ✓ we realise that ↔ you understand / appreciate / recognise on balance = when all factors are taken into consideration active textbook text A B C D Identifying stance expressions

set for homework pg 73 ex 5 expressing stance ]]> 3 Expressing stance pix/icons8-dictionary-100_white.png active shuffled_boxes active textbook ✓ I must say set for homework pg 73 ex 5 expressing stance ]]> mortgage and property ladder = financial instrument to help poor people to buy their house explicit /ɪksˈplɪsɪt/ = clear and easy to understand implicit /ɪmˈplɪsɪt/ = suggested without being directly expressed conflict of interest = situation in which a public official's decisions are influenced by the official's personal interests insolvent = declared in law unable to pay debts on balance = when all factors are taken into consideration tentative /ˈtentətɪv/ = done by way of trial, experimental; hesitant, not definite apologetic = offering or expressing apology across the board = including everyone or all, so that all are included to deteriorate (into sth) = to become worse in tatters = ruined, demolished to beleaguer /bɪˈli:ɡə/ = to annoy persistently, pester, bug to withstand = to be strong enough not to be hurt or damaged by extreme conditions, the use of force, etc ERM = enterprise risk management hazard risks = fire, flood, theft, vandalism operational risks = overheads exceed income, suppliers fail to deliver, staff problems... financial risks = cash flow problems, bank refuses overdraft... strategic risks = wrong marketing, poor product placement, competition... proactive = controlling a situation by causing something to happen rather than waiting to respond to it after it happens hazard = source of danger; a possibility of incurring loss or misfortune to put it in a nutshell = to sum up prominent = important or well known; easily seen to mitigate = make less severe or harsh shortfall = amount by which something is less than expected or required compelling = that makes you pay attention to it because it is so interesting and exciting detrimental (to) = causing harm or injury to mitigate = to lessen or to try to lessen the seriousness or extent of to cite sth (as sth) = to mention sth as a reason or an example, or in order to support what you are saying to attribute sth to sth = to say or believe that sth is the result of a particular thing 20231121 17:45-18:30 1 active Crisis survivors By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. The Business Advanced Unit 6 Risk management pg 71 ex 5 reading Damage control the_business_mac_millan_advanced_students_book_pg70-83_unit6_risk_management.pdf

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> 2 Damage control active edit_ol_qa pix/icons8-collaboration-100_white.png How do you control damage? ✓ change characters ✓ find a vindicator ✓ blame someone else ✓ be seen as a victim rather than a perpetrator (i.e. villain) → be forgiven more easily Survivors [should | shouldn't] follow conventional wisdom on reputation management 〆shouldn't blindly follow ≠ feel-good gurus Survivors [accept | refuse] short-term losses in return for long-term gains ✓ accept = pain thresholds Nowadays corporate defence is [redundant | relevant] 〆redundant = only an exercise in moral authority Critics [stand up for | ignore] ordinary citizens (the little guy) ✓ stand up for = purport, intend to help Survivors [believe | don't believe] they need showing some moral rectitude for the little guy 〆don't believe the little guy has more rights than the corporation = crisis management does not depend on financial & ethical standards Crisis management depends on [fighting & defeating your opponent | good communication] ✓ defeating your opponent = political model of crisis management Whistle blowers & corporate stalkers [scrutinise with hostility | observe with impartiality] ✓ scrutinise with hostility = to fill the media vacuum active textbook Damage control Indictment is [savvy marketing | sensationalism] (...) = paranoia Lexical material: Damage control pg 71 ex 6 discussion ]]> to grieve = to cause to feel sorrow to be toppled = to fall down, as if collapsing canard /kæˈnɑ:d/ = (formal) a false report or piece of news to worship = to show respect for God or a god, especially by saying prayers, singing, etc. with other people in a church, etc to espouse = (formal) to give your support to a belief, policy etc redemption = act of delivering from sin or saving from evil, act of purchasing back something previously sold virtuous = behaving in a very good and moral way to purport /ˈpə:pət/ = to propose or intend messianic = relating to a messiah promising deliverance to lionise = to assign great social importance to to torpedo = to make (a policy, institution, plan, etc.) ineffective or inoperative; destroy to be under siege /si:dʒ/ = military operation in which an attacking force seeks to compel the surrender of a fortified place by surrounding it and cutting off supplies etc plaintiff = person who brings an action in a court of law indictment /ɪnˈdaɪtmənt/ = official statement accusing someone of committing a crime stalker /'stɔ:kə:/ = person who follows and watches another person over a long period of time in a way that is annoying or frightening; person who follows an animal quietly and slowly, especially in order to kill or capture it whistle-blower = person, usually an employee, who exposes information or activity within a private, public, or government organization that is deemed illegal, illicit, unsafe, fraud, or abuse of taxpayer funds to defeat = to stop sth from being successful; to beat, to win against sb in a war, competition, sports game, etc any guarantees ]]> 20231117 09:00-09:45 1 active Risk management vs damage control By the end of this session you will have studied print

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> The Business C1 Unit 6 Risk management active textbook → postponed for practice of new expressions after listening task ]]> 1 Lead in Traditional PR (public relations) rules in cases of crisis active edit_ol_qa pix/icons8-collaboration-100_white.png When something goes wrong, according to traditional PR rules you [should always apologise & recall products | fight accusations] ✓ apologise & recall the product (according to traditional PR rules) but often fighting accusations is more effective... If you defend yourself against false accusations, you generate [positive | negative] publicity? 〆negative publicity → should avoid making too much noise (fuss) Unless you are obviously guilty of wrong-doing, you should [defend yourself | attack] ✓ attack = best form of defence active textbook tmp_pdf/the_business_mac_millan_advanced_students_book_pg70-83_unit6_risk_management.pdf the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd02/the_business_advanced_audio_cd02_13.ogg Functional language: Controlling damage pg 70 ex 3 listening for detail the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd02/the_business_advanced_audio_cd02_13.ogg pg 70 ex 4 inference ]]> to tamper = to meddle with or make unauthorized changes to scrap = to cancel or get rid of sth that is no longer practical or useful conventional wisdom = ideas or beliefs generally accepted as true vindicator = person who argues to defend or justify some policy or institution inference = reasoning involved in drawing a conclusion or making a logical judgement on the basis of circumstantial evidence and prior conclusions rather than on the basis of direct observation to be toast = burnt, with no chances of recovering from the mistake Mother Goose (author) = supposed author of a book of nursery rhymes first published as "Mother Goose's Melodies," and usually called simply "Mother Goose." The first English edition is said to have been printed in 1719 in London Mother Goose (book) = traditional book of stories that every child reads Mother Goose rules = traditional rules handed down from generation to generation without questioning Jesse Jackson = United States civil rights leader who led a national campaign against racial discrimination and ran for presidential nomination to stonewall = to obstruct or hinder any discussion, engage in delaying tactics or refuse to cooperate pundit = person who knows a lot about a particular subject and who often talks about it in public; an expert; a Hindu learned in Sanskrit and in the philosophy, religion, and jurisprudence of India to put lipstick on the pig = to make something unpleasant look more attractive by artificial means to worship = to love unquestioningly and uncritically or to excess to repent = (of sth) (formal) to feel and show that you are sorry for sth bad or wrong that you have done to opine /əuˈpaɪn/ = to hold or express as an opinion constantly /'kɔnstəntli:/ provocative /prəˈvɔkətɪv/ meant /'ment/ 20231114 17:45-18:30 1 active What if there is no drinking water? (Lifesaver bottle) By the end of this session you will have studied Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> 1 Lead in wip edit_ol_qa pix/icons8-collaboration-100_white.png Would you object to drinking water from the Moscow river? 〆probably yes to object to +ing = to say that you disagree with, disapprove of or oppose sth What techniques do you know to make water drinkable? ✓ boiling ✓ filtering ✓ desalination (...) desalination = process of removing salt from sea water Imagine you were in a country struck by water shortages due to war or climate change, how would you ensure access to water? ✓ rely on international aid ✓ relocate populations closer to rivers shortage = situation when there is not enough of the people or things that are needed to ensure = to make sure that sth happens or is definite 2 Saving lives with decontaminated water active edit_ol_qa pix/icons8-collaboration-100_white.png How to make filthy water drinkable, Michael Pritchard http://www.ted.com Too much of the world lacks access to clean drinking water. Engineer Michael Pritchard did something about it -- inventing the portable Lifesaver filter, which can make the most revolting water drinkable in seconds. An amazing demo from TEDGlobal 2009. https://www.youtube.com/watch?v=rXepkIWPhFQ ]]> michael_pritchard_how_to_make_filthy_water_drinkable-rxepkiwphfq.mkv How many people around the world are now suffering from diarrhoea since Michael Pritchard started his speech [01'27]? 13 000 people diarrhoea = illness in which waste matter is emptied from the bowels much more frequently than normal, and in liquid form How many children have just died while he was speaking? 4 children Why was Michael Pritchard angry? [02:27] 〆the 2004 Indian Ocean earthquake and tsunami forced people to flee 〆large and destructive category 5 Atlantic hurricane Katerina caused over 1,800 fatalities and $125 billion in damage in late August 2005, especially in the city of New Orleans and the surrounding areas → it took 5 days to get water to the Superdome → people were shooting each other for Tv sets and water to flee = to leave a person or place very quickly, especially because you are afraid of possible danger What is the size of bacteria & viruses? ✓ bacteria ~ 200 nano metres ✓ viruses ~ 25 nano metres nano = one thousand-millionth of a metre What is the size of pores of the solution provided? 15 nano millimetres pore = one of the very small holes in your skin that sweat can pass through; one of the similar small holes in the surface of a plant or a rock Where do the water and ingredients used for the demonstration come from? ✓ river Thames ✓ water from his pond ✓ gift from a friend's rabbit ✓ sewage water sewage = used water and waste substances that are produced by human bodies, that are carried away from houses and factories through special pipes What are the applications of the Lifesaver bottle? ✓ international aid organisations (...) What happens when people congregate in a camp to get water? 〆diseases spread 〆people need tents to live by 〆infrastructure should include sanitation for greater numbers of people → problems keep perpetrating to congregate = to come together in a group to perpetrate = to commit a crime or do sth wrong or evil What is his 'thinking different' approach? ✓ use natural resources ✓ don't walk 4 hours to get water → just make water sterile ≠ don't relocate people → can start rebuilding their lives What is the millennium goal? What can you do with USD 8 billion? ✓ halve the number of people who have no access to drinking water with USD 8 billion to halve = to cut by 2 The UK government spends 12 million pounds per year on foreign aid. What does Michael suggest doing with USD 20 billion? ✓ provide safe drinking water for all aid = money, food, etc. that is sent to help countries in difficult situations In what circumstances could the Lifesaver jerrycan or bottle be used? ✓ natural disaster ✓ camping (...) What technical risks could you have when exploiting the Lifesaver? 〆pores could get clogged before reaching 6000 litres of dirty water 〆some chemicals might get through the pores 〆usage might cost more than half a cent per day to clog = to block sth or to become blocked Why aren't governments already using this solution? 〆lobby by bottled water producers 〆medical and/or sanitary regulations blocking widespread usage of this technology lobby = group of people who try to influence politicians on a particular issue How would you convince people in Russia to buy these products? 〆people are not in a dire situation requiring such temporary solution → sell to hunters & hikers as a camping item dire = very severe Should the government deploy this technology in remote regions? 〆perhaps too expensive even for a settlement → better develop or revamp the local Soviet Union infrastructure to deploy = to use sth effectively to revamp = to make changes to the form of sth, usually to improve its appearance to object to +ing = to say that you disagree with, disapprove of or oppose sth desalination = process of removing salt from sea water shortage = situation when there is not enough of the people or things that are needed diarrhoea = illness in which waste matter is emptied from the bowels much more frequently than normal, and in liquid form to flee = to leave a person or place very quickly, especially because you are afraid of possible danger pore = one of the very small holes in your skin that sweat can pass through; one of the similar small holes in the surface of a plant or a rock sewage = used water and waste substances that are produced by human bodies, that are carried away from houses and factories through special pipes to congregate = to come together in a group to perpetrate = to commit a crime or do sth wrong or evil to halve = to cut by 2 aid = money, food, etc. that is sent to help countries in difficult situations to clog = to block sth or to become blocked lobby = group of people who try to influence politicians on a particular issue dire = very severe to deploy = to use sth effectively to revamp = to make changes to the form of sth, usually to improve its appearance for to other people They spend it ~~for~~ on this jerrican He said that they ~~spended~~ spent 12 million per year ]]> 20231110 09:00-09:45 1 active Case study Locating a recycling centre (2/2) What if there is no drinking water? (Lifesaver bottle) By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. The Business Intermediate 2.0 Case study Phoenix pg 85 ex 6 role play → prepare arguments → recycle conditionals e.g. We would accept site A/B/C provided that... the_business_2_0_intermediate_b1_student_s_book_pg84-85_company_and_community_case_study_phoenix.pdf

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> active textbook tmp_pdf/the_business_2_0_intermediate_b1_student_s_book_pg84-85_company_and_community_case_study_phoenix.pdf We would accept site A/B/C provided that you built a new access road ]]> 1 Lead in active edit_ol_qa pix/icons8-collaboration-100_white.png Would you object to drinking water from the Moscow river? 〆probably yes to object to +ing = to say that you disagree with, disapprove of or oppose sth What techniques do you know to make water drinkable? ✓ boiling ✓ filtering ✓ desalination (...) desalination = process of removing salt from sea water Imagine you were in a country struck by water shortages due to war or climate change, how would you ensure access to water? ✓ rely on international aid ✓ relocate populations closer to rivers shortage = situation when there is not enough of the people or things that are needed to ensure = to make sure that sth happens or is definite to object to +ing = to say that you disagree with, disapprove of or oppose sth desalination = process of removing salt from sea water shortage = situation when there is not enough of the people or things that are needed another other issue which is important for us is... ~~in order~~ so that you calculate your efficiency Even if your site ~~would be~~ were on site C we would provide a bus ]]> 20231107 17:45-18:30 1 active Case study Locating a recycling centre By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. The Business Intermediate 2.0 Case study Phoenix

pg 84 ex 2 reading the_business_2_0_intermediate_b1_student_s_book_pg84-85_company_and_community_case_study_phoenix.pdf

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> Market Leader 3rd edition B1 active textbook ✓ only glass and plastic bottles 〆diligent segregation of paper, plastics, metal... feels useless considering containers are mixed What do you do with old cars? 〆dump them in a landfill?! ✓ take them to pieces for spare parts → recycle only if economically justifiable Would you like to live near a recycling centre? 〆probably not ✓ might consider relocating if could enjoy a tax allowance (...) pg 84 ex 1 discussion T / Cl How high tech do you think this company is / could be? ✓ scanners & cameras automatically segregate waste ✓ robots help recycling as efficiently as possible (...) pg 84 ex 2 reading T / Cl Would you locate a recycling centre in the old town? (...) ]]> active textbook tmp_pdf/the_business_2_0_intermediate_b1_student_s_book_pg84-85_company_and_community_case_study_phoenix.pdf the_business_mac_millan/the_business_intermediate_2_0/the_business_intermediate_2_0_audio_cd02/the_business_intermediate_2_0_u6_2.39.mp3 pg 85 ex 4 5 discussion pg 116 group A planning dept pg 118 group B residents pg 121 group C Phoenix T / Cl Could you include a museum and a research centre attached to the recycling facility to justify its location close to the school? ✓ operation 'charm & diplomacy' (...) pg 85 ex 6 role play → recycle conditionals e.g. We would accept site A/B/C provided that We would accept site A/B/C provided that you built a new access road ]]> wip textbook hazardous /ˈhæzədəs/ = risky, dangerous to ensure = to make sure, make certain recycling = act of processing used or abandoned materials for use in creating new products landfill = area of land where large amounts of waste material are buried under the earth cause (for the good ~) = idea that people support or fight for; дело (правое, благородное и т.п) to charm = to please or attract sb in order to make them like you or do what you want to be concerned by = to worry about prohibitive = preventing people from doing sth; discouraging derelict = (especially of land or buildings) not used or cared for and in bad condition in otherwise the rubbish will be ~~collecting and collecting~~ collected endlessly with some possible impact to on the environment There is an idea of that they can give a new life Some organisation could be against of this construction We're going to protest if it ~~would be~~ is needed ]]> 20231103 09:00-09:45 1 active Taking measures to mitigate risks Defusing tension By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. Lifestyle Upper Intermediate Risk assessment (no new homework) lifestyle_upper_intermediate_students_book_pg_70-73_168_risk_assessment_mixed_conditionals.pdf

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> 1 Anticipating risks active edit_2columns_2qa List risks and preventive measures to ensure the safety of the event. Risk assessment: 〆wild fire in surrounding woods 〆hungry wild bears 〆presence of paparazzi 〆car park = potential bottleneck (because it is too small) 〆restrict access to activists disrupting the conference 〆activists hiding in caves or woods Preventive measures: → patrol surrounding caves & woods → use different accesses to avoid traffic congestion ✓ entrance A for VIP → provide limousine for VIP ✓ entrance B for the press → reserve car park for the press ✓ entrance C for visitors → schedule a shuttle for visitors → video monitoring of the river bank ✓ rescue boat at disposal ✓ carry out security checks before visitors reach entrances ✓ locate smoking areas within the building only ✓ set out procedures in case of emergency active textbook tmp_pdf/lifestyle_upper_intermediate_students_book_pg_70-73_168_risk_assessment_mixed_conditionals.pdf lifestyle/lifestyle_upper_intermediate/lifestyle_upper_intermediate_audio_cd02/lifestyle_upper_intermediate_audio_cd02_4.ogg pg 73 ex 10 speaking ]]> 2 Considering alternatives 20230403 hw20230407 pix/icons8-metronome-filled-100_white.png pix/icons8-collaboration-100_white.png pix/icons8-dictionary-100_white.png active edit_ol_qa prep_ol_qa You work for the Rockdale Centre. Consider alternative solutions. Supposing that employees gathered to protest, I would try to take advantage of the situation and show the Rockdale centre can manage such challenges show you can manage challenges If we meet unauthorised reporters we will escort them out of the premises to escort = to accompany Should 1 000 protesters come we could use helicopters to evacuate VIPs evacuate If you step down to pressure once, you won't be perceived as a reliable partner to be perceived as If we had organised an interview with Hamilton before announcing his participation in the event we would not have such a dilemma now dilemma Had all conferences in the world been cancelled each time disruptions by protesters were expected, no conference would have made it possible to exchange new ideas no exchange of ideas possible 3 Role play role_play active Find means to defuse tension before the event. Then, re-consider if you should go ahead with the conference or cancel it. Recycle new expressions and language. You want to cancel the event or at least stop Carl Hamilton from attending. ✓ Had we known about accusations of dumping toxic waste earlier, we wouldn't have invited him in the first place! ✓ If we met Hamilton to understand his viewpoint on allegations of pollution, we could take a more informed decision... 〆Should anyone get hurt no organisation will ever want to come back here! 〆Won't VIPs call off their visit if they find out their security is at risk? → avoid a shouting match when opponents insult each other You want Carl Hamilton to be a speaker and prove the Rockdale Centre can manage such challenges. ✓ If we run the event as planned we could turn a threat into an opportunity! ✓ We would build a reputation for reliability & crisis management. → What if we arranged a meeting between the protest leaders & Hamilton before the conference actually begins? ✓ extra Tv coverage of the event ✓ good publicity active textbook SSS support their opinion → use mixed conditionals from pg 71 ex 4 ]]> allegation (of sth) (against sb) | ~ (that ...) | ~ (about sb/sth) = public statement that is made without giving proof, accusing sb of doing sth that is wrong or illegal fire extinguisher = metal container with water or chemicals inside for putting out small fires agile = able to think quickly and in an intelligent way; able to move quickly and easily to accuse ~ sb (of sth) = to say that sb has done sth wrong or is guilty of sth damaged polluted the Black Sea with toxic chemicals It could influence to their reputation ]]> 20231031 17:45-18:30 1 active Risk assessment Taking measures to mitigate risks By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. Lifestyle Upper Intermediate Risk assessment pg 73 ex 6 vocab lifestyle_upper_intermediate_students_book_pg_70-73_168_risk_assessment_mixed_conditionals.pdf

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> active textbook tmp_pdf/lifestyle_upper_intermediate_students_book_pg_70-73_168_risk_assessment_mixed_conditionals.pdf ✓ local zoologists, vets (experienced in dealing w/ wild animals) ✓ public authorities (in charge of managing natural catastrophe) What skills would you need? ✓ analytical skills ✓ being able to anticipate potential problems (fire, natural disasters, threats to health) ✓ experienced in ensuring procedures are in place in case of emergency ✓ quick decision making (military discipline) pg 72 ex 1 2 3 listening lifestyle/lifestyle_upper_intermediate/lifestyle_upper_intermediate_audio_cd02/lifestyle_upper_intermediate_audio_cd02_3.ogg Lexical material: What if, unless, provided that, supposing, in which case set for homework pg 72 ex 4 vocab pg 72 ex 5 speaking ]]> In case of vs if active grammar the case of = reason → would be configured ≠ because of being deployed ✓ when (= if) = condition → would be configured if they were deployed [If | In case] the Customer receives a written notice from the Contractor, it shall provide the requested documents. - if = only when it receives a written notice → condition - in case = before the transaction begins → reason ]]> active textbook Grammar: Conjunctions pg 73 ex 6 vocab pg 73 ex 7 vocab word focus: connectors feedback ]]> active textbook ]]> to reassure /ˌriːəˈʃɔːr/ = to comfort someone and stop them from worrying to dispatch ~ sb/sth (to ...) (formal) = to send sb/sth somewhere, especially for a special purpose to blow up = to break or destroy or to be destroyed by explosion circumstance = conditions and facts that are connected with and affect a situation, an event or an action faulty = not perfect; not working or made correctly bizarre = strange, odd confident = sure of oneself outbreak = sudden eruption of anger, war, disease, rebellion, etc in case = because of a possibility of something happening, being needed, etc; in connection with someone or something, or in the situation of something; an in case-clause gives a reason while an if-clause describes a condition supposing that = used to ask sb to pretend that sth is true or to imagine that sth will happen provided that = (only) if - used to emphasise if; impose specific conditions or set limits on a situation; as long as, so long as, on condition that used to say what must happen or be done to make it possible for sth else to happen to escort sb from = to accompany to patrol = to walk or travel around an area, esp. at regular intervals, in order to protect or supervise it squad = section of a police force that deals with a particular type of crime; group of players or competitors from which a team is chosen for a particular game or match to close off = to isolate or separate premises = building and land near to it that a business owns or uses disruption = act of delaying or interrupting the continuity riverbank = ground along either side of a river to organisations who know... We have to prepare ~~the~~ a (contingency) plan ~~what~~ which | that we have to do implement in case of fire ~~in order~~ so that nobody has any problems with their stomach ]]> 20231027 09:00-09:45 1 active Mixed conditionals - review By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. Lifestyle Upper Intermediate Risk assessment pg 71 ex 4 5 grammar lifestyle_upper_intermediate_students_book_pg_70-73_168_risk_assessment_mixed_conditionals.pdf

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> Lifestyle B2 active textbook Grammar: Elision + connected speech (linking) pronunciation of [contracted] forms have /hæv/ - 've /əv/ had /hæd/ - 'd /əd/ contractions would /wud/ would've /wudəv/ wouldn't it /ˈwudn(t)ɪt/ that'd be much too expensive = that would be /ðætəd bi:/ linking you would have you'd 've /j[u:/u/ə] /dəv/ pg 71 ex 6 grammar ]]> active textbook conditionals mindmap

]]> 20210423-1523 If clause + will (result in the main clause) active grammar 1 Predicting negotiation outcomes pix/icons8-treadmill-100_white.png wip edit_2columns_2qa Predict what objections a difficult customer may make to working with you. Brainstorm causes and solutions. When we pay more money for a product we want to see quality and real benefits (zero conditional) If you choose our product, you will work faster (1st conditional) If you buy our product (...) (1st conditional) ✓ we will dispatch the first order free of charge ✓ it will blow up your mind ✓ you'll save money ✓ you'll be satisfied to dispatch ~ sb/sth (to ...) (formal) = to send sb/sth somewhere, especially for a special purpose to blow up = to break or destroy or to be destroyed by explosion If you don't buy our product 〆 you'll have to spend more money & time on older solutions 〆 you won't get free training 〆 competition for new markets will be more difficult 2 Role play role_play wip Recycle new expressions and language. You work in a big company which has financial difficulties. Reassure your customer. Note: subordinate if clause + will → result is in the main clause (...) ]]> You are a difficult customer. Ask what will happen in various circumstances. I'm worried prices will increase because of inflation! If your delivery is late, will I get a discount? What if the product is faulty? Do I get a refund? Can I return a product if I don't like its colour? (...) teething = small problems that a company, product, system, etc. has at the beginning;Despite different teething problems our company is anticipating a prosperous year 2023 black swan = metaphor describing an event which is unanticipated (perhaps because it seemed impossible or because no-one had considered it before), but which has very far-reaching consequences fix = (informal) solution to a problem, especially an easy or temporary one glitch = (informal) small problem or fault that stops sth working successfully to pre-empt = to prevent something from happening by taking action first runway = long narrow strip of ground with a hard surface that an aircraft takes off from and lands on to breach = not to keep to an agreement or not keep a promise 20231025 17:00-17:45 1 active Finding fixes By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. Lifestyle Upper Intermediate Risk assessment lifestyle_upper_intermediate_students_book_pg_70-73_168_risk_assessment_mixed_conditionals.pdf

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> Lifestyle B2 1 Lead in active edit_ol_qa pix/icons8-collaboration-100_white.png What are these 2 men in the photo doing? Are they well equipped? ✓ they are finding fixes ✓ wear a helmet & appropriate outfit fix = (informal) solution to a problem, especially an easy or temporary one Could they have prepared better to such glitches? or are these usual teething problems? ✓ get a ladder (...) glitch = (informal) small problem or fault that stops sth working successfully teething problems = small problems that a company, product, system, etc. has at the beginning If you were in their situation, what would you do? ✓ call maintenance (...) What are contingencies? How do you deal with them? → make contingency plans contingency = events that may or may not happen, possibility black swan = metaphor describing an event which is unanticipated (perhaps because it seemed impossible or because no-one had considered it before), but which has very far-reaching consequences active textbook pg 70 ex 1 speaking ]]> active textbook tmp_pdf/lifestyle_upper_intermediate_students_book_pg_70-73_168_risk_assessment_mixed_conditionals.pdf lifestyle/lifestyle_upper_intermediate/lifestyle_upper_intermediate_audio_cd02/lifestyle_upper_intermediate_audio_cd02_1.ogg Grammar: Mixed conditionals pg 71 ex 4 grammar ]]> 20190618-0937 Conditionals active decks deck_of_phrases_conditionals.csv 20190624-1736 active review active textbook conditionals mindmap

]]> teething = small problems that a company, product, system, etc. has at the beginning;Despite different teething problems our company is anticipating a prosperous year 2023 black swan = metaphor describing an event which is unanticipated (perhaps because it seemed impossible or because no-one had considered it before), but which has very far-reaching consequences fix = (informal) solution to a problem, especially an easy or temporary one glitch = (informal) small problem or fault that stops sth working successfully to pre-empt = to prevent something from happening by taking action first runway = long narrow strip of ground with a hard surface that an aircraft takes off from and lands on to breach = not to keep to an agreement or not keep a promise 20231019 20231010 15:30-16:15 1 active Manners and etiquette - Improving communication & interpersonal skills By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. The Business Advanced pg 47 ex 5 writing the_business_mac_millan_advanced_students_book_pg44-47_managing_conflict.pdf smartphone or tablet device

Download onto your tablet or print the following pdf for our next lesson. The Business 2.0 Upper Intermediate Rising star makes sparks fly the_business_upper_intermediate_2_0_students_book_pg32-33_meteor_bank.pdf

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> active textbook tmp_pdf/the_business_upper_intermediate_2_0_students_book_pg32-33_meteor_bank.pdf the_business_mac_millan/the_business_upper_intermediate_2_0/the_business_upper_intermediate_2_0_audio_cd01/the_business_upper_intermediate_2_0_audio_cd01_042.ogg the_business_mac_millan/the_business_upper_intermediate_2_0/the_business_upper_intermediate_2_0_audio_cd01/the_business_upper_intermediate_2_0_audio_cd01_043.ogg the_business_mac_millan/the_business_upper_intermediate_2_0/the_business_upper_intermediate_2_0_audio_cd01/the_business_upper_intermediate_2_0_audio_cd01_044.ogg the_business_mac_millan/the_business_upper_intermediate_2_0/the_business_upper_intermediate_2_0_audio_cd01/the_business_upper_intermediate_2_0_audio_cd01_045.ogg T / Cl Is the bank growing too fast? to the detriment of older customers? 〆it won't be growing too fast if development is supported by adequate measures → upskilling of staff → investment in staff (...) What is the most important for a bank? ✓ data security & confidentiality → no way to outsource IT to a 3rd party?! pg 33 ex 5 discussion ]]> 2 Follow-up active edit_ol_qa pix/icons8-collaboration-100_white.png How would you expand the bank's business? What stages would you go through? ✓ centralise to ensure same procedures & standards are running in all subsidiaries ✓ replicate, make information redundant for increased reliability through a computer grid What do you think were the reasons for recruiting S.Finlay in the first place? ✓ manage the expansion ✓ meet the rising demand for electronic services ≠ outsource IT What skills does S.Finlay need to improve? What training does he need? 〆managers & sys admins don't understand S.Finlay's strategy 〆staff members don't understand S.Finlay's strategy → share vision = like many IT gurus, S.Finlay may be less skilled at managing people → improve change management skills → communicate action plans better What are your conclusions? Should S.Finlay be replaced? ✓ give oneself the means to achieve your goals ✓ recruit more experienced staff ✓ S.Finlay needs to improve his communication & interpersonal skills to manage more efficiently active textbook ]]> wip textbook Strengths Weaknesses Opportunities Threats ]]> deliberate = done on purpose rather than by accident; planned malicious = intending or intended to do harm can't make an omelette without breaking (some) eggs = to achieve a certain goal one must sometimes incur damage, experience difficulties, or make sacrifices to the detriment of = at the cost of exhausted = very tired to get rid of sb/sth = to make yourself free of sb/sth that is annoying you or that you do not want; to throw sth away to blame ~ sb/sth (for sth) | ~ sth on sb/sth = to think or say that sb/sth is responsible for sth bad to claim = to say that sth is true although it has not been proved and other people may not believe it; to demand or ask for sth because you believe it is your legal right to own or to have it glitch = (informal) a small problem or fault that stops sth working successfully, e.g. A few technical glitches forced us to postpone the demonstration; sudden irregularity or malfunction (of equipment etc.) demanding = (of a person) expecting a lot of work or attention from others; not easily satisfied for into parts He works ~~for~~ 15 hours a day They don't need to spend money ~~for~~ on capital expenditures ]]> 20231010 09:00-09:45 1 active Rising star makes sparks fly By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. The Business 2.0 Upper Intermediate pg 32 ex 2 reading Rising star makes sparks fly pg 32 ex 3 memo analysis the_business_upper_intermediate_2_0_students_book_pg32-33_meteor_bank.pdf

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> The Business Upper Intermediate 2.0 B2 2 Information technology IT downtime, hardware upgrade, soft skills retraining Collecting feedback, suggesting solutions Conflict management (when sparks fly) Meteor Bank 1 Lead in active edit_ol_qa pix/icons8-collaboration-100_white.png When and why would experienced staff resign? ✓ disagreement with hierarchy ✓ resistance to change ✓ better work opportunities from the competition to resign = to officially tell sb that you are leaving your job, an organization, etc What knowledge management and/or security issues are likely when experienced staff leave a company? 〆customer dissatisfaction (due to lack of personalised service) 〆delays in delivery 〆longer work hours What kind of manager & set of skills are needed when rejuvenating a company's workflow? ✓ a manager with determination that is not offending other people ✓ being result oriented in a way that is not working against employees' workflow ✓ diplomacy with senior staff to rejuvenate = to make young again active textbook Lexical material: Staff turnover, restructuring, downtime pg 32 ex 1 discussion T / Cl What kind of person is a rising star: ambitious, determined, workaholic? (...) Such a rising star will make changes that are probably easy - or difficult - to put in place? ✓ probably generate resistance → make sparks fly to make sparks fly = to increase risks of a dispute, to clash pg 32 ex 2 reading Rising star makes sparks fly ]]> active textbook ✓ will drag = future simple → promise ]]> 20210630-1227 Arrangements, plans, promises and intentions active decks deck_of_phrases_future_arrangements_plans_promises_intentions.csv 20190418-1837 Future forms active decks deck_of_phrases_future_forms.csv active textbook future forms mindmap

future_forms_mindmap.pdf ]]> to resign = to officially tell sb that you are leaving your job, an organization, etc turnover = rate at which employees leave a company and are replaced by other people job rotation = practice of changing staff at frequent intervals by discharges and substitutions teething = small problems that a company, product, system, etc. has at the beginning to irritate = to annoy sb, especially by sth you continuously do or by sth that continuously happens to make sparks fly = to increase risks of a dispute, to clash lenient = not as strict as expected when punishing sb or when making sure that rules are obeyed to drag = to pull sb/sth along with effort and difficulty to rejuvenate = to make young again another other case could be if... We have to organise ~~the~~ a process of education so that (OR with which) experienced staff teach them (OR in order to teach them) ]]> 20231006 09:00-09:45 1 active Dealing with communication breakdowns By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. The Business Advanced pg 47 ex 3 reading the_business_mac_millan_advanced_students_book_pg44-47_managing_conflict.pdf

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> active textbook use pg 44 ex 6 Bolton & Bolton chart ]]> 1 Conclusion active edit_ol_qa pix/icons8-collaboration-100_white.png Could they have avoided a communication breakdown? How? Conflict management & situational management charts

]]> What is Jasmine's profile? ✓ expressive (too much responsiveness in sections 3 4) What is Lee's profile? ✓ driver 〆if he was only analytical, he would have accepted Jasmine's proposal ✓ has been too assertive at the cost of Jasmine's proposal How can you explain the conflict? Hersey & Blanchard - Situational leadership

]]> Why did the difference of opinion degenerate into a shouting match? McGregor - Theory X and Theory Y Management

→ Lee behaved like a manager focusing on produce or perish

Blake & Mouton - Managerial chart

]]> What steps should have been taken? (see pg 44 ex 6 pt 3c) 〆issuing a written warning will not help solve the situation ✓ director should have provided more direction → consider assigning a new team Could this be a management mistake? Hersey & Blanchard - Situational leadership

]]> active textbook ✓ tentative If Lee is a driver, his letter will be more [tentative | persuasive] ✓ persuasive → practise pg 20 ex 2 key expressions → should have considered postponing deadlines set for homework - to be confirmed pg 47 ex 5 writing ]]> secretive /sɪˈkri:tɪv/ = inclined to make or keep secrets; uncommunicative to come to a head = when a situation reaches a point where something must be done about it prohibitive = (of a price or a cost) so high that it prevents people from buying sth or doing sth to kill two birds with one stone = to succeed in doing two things by only one action; get two results from one effort to turn the tables on someone = to change a situation so that you now have an advantage over someone who previously had an advantage over you persuasive = able to persuade sb to do or believe sth; convincing unsubtle = obvious, plain, clear organise work in a team ...to explain how ~~can~~ they can work ]]> unsubtle /ən'sətəl/ 20231003 17:45-18:30 1 active Change curve Defending yourself vs avoiding conflicts Discourse markers (2/2) Adverbial clauses, coordinators, subordinators By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. The Business Advanced pg 46 ex 2 conjunctions the_business_mac_millan_advanced_students_book_pg44-47_managing_conflict.pdf

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> 1 pix/icons8-collaboration-100_white.png Discourse markers B2 active deck_shuffled_lines_valign deck_shuffled_lines_halign shuffled_boxes prep_deck_shuffled_lines_halign in order to finish the project → expressing a purpose / result]]> expressing a cause expressing a purpose / result expressing a contradiction adding an argument considering all aspects ]]> expressing a cause since as Following In accordance with (Given the current situation) expressing a purpose / result Consequently expressing a contradiction though in spite of while yet still nevertheless Having said that adding an argument Moreover considering all aspects To put it in a nutshell Bearing in mind (Having said that) Given the current situation ]]> 2 pix/icons8-collaboration-100_white.png Discourse markers C1 active deck_shuffled_lines_valign deck_shuffled_lines_halign shuffled_boxes prep_deck_shuffled_lines_halign with a view to finishing the project → expressing a purpose / result]]> expressing a cause expressing a purpose / result expressing a contradiction adding an argument emphasising considering all aspects ]]> expressing a cause Owing to On account of expressing a purpose / result It gave rise to It brought about hence with a view to (+ gerund) expressing a contradiction despite nonetheless Contradictory to adding an argument Furthermore emphasising Surprised, I couldn't say anything Much unexpected as it may be, However strange it may sound, ... Not only was it ..., it was also ... Try as you might, considering all aspects Seeing that To cut a long story short, ]]> 20221031-0935 active review vocab_discourse_markers_b2_03.csv active textbook ]]> 2 pix/icons8-dictionary-100_white.png Change curve active wip xml_multi_dd_row Change curve - negative emotions (denial, anger, blame, guilt, sadness) How do people react to change? How may resistance to change impact the company? italics) with the stages]]> 10 9 left shock shock negative emotions negative emotions negative emotions negative emotions process adjustment process adjustment ]]> 1;2 3;4 5;6 7;8 9;10 11;12 13;14 15;16 denial It's not true!
That's impossible! anger What the hell! blame It must be their fault... guilt Is it really our fault? sadness Oh dear, dear, dear... energy drops I can't do anything else
I don't know what to do regain of confidence I think we can try doing something about it! energy emerges Let's try this and that. ]]> shock denial anger → inability to take rational decisions negative emotions blame guilt sadness energy drops → lack of motivation & future goals process adjustment regain of confidence energy emerges → need for new team building & strategies ]]> active textbook demo: section 1 → practise conjunctions only with sections 2 - 7 → read for gist sections 1-8 again, then do ex 4 ]]> owing to = because of following (+ noun phrase) = as a result of to bring about = to result in to give rise to = to result in to put it in a nutshell = to sum up with a view to (+ gerund) = in order to however = used to introduce a statement that contrasts with sth that has just been said; but yet = in spite of what has just been said in spite of (+ noun phrase) = although despite (+ noun phrase) = although nevertheless = in spite of sth that you have just mentioned nonetheless = in spite of this fact having said that = despite what has just been said whereas = used to compare or contrast two facts; in contrast or comparison with the fact that; although; in spite of the fact that while = although; in spite of the fact that bearing in mind = remembering and considering something when making a decision or before taking action 20230929 09:00-09:45 1 active Are you the manager that people love to hate? Models for management and conflict styles By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. The Business Advanced pg 44 ex 2 3 reading pg 45 Are you the manager that people love to hate? the_business_mac_millan_advanced_students_book_pg44-47_managing_conflict.pdf

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> active textbook pg 45 Are you the manager that people love to hate? ]]> active textbook pg 44 ex 6 discussion T / Cl When would you need to sugarcoat problems? ✓ in a crisis to avoid panic ]]> 1 Adapting management styles active edit_ol_qa pix/icons8-collaboration-100_white.png McGregor - Theory X and Theory Y Management

Hersey & Blanchard - Situational leadership

Blake & Mouton - Managerial chart

Robert & Dorothy Bolton - Conflict management chart

Kilmann - Conflict management chart

]]> How can you use the management charts to understand your manager better, or be a better manager yourself? ✓ interpret their management style → read between the lines (what is meant vs what is said) ✓ make feedback constructive → take criticism with a pinch of salt ✓ anticipate their expectations → mitigate or sugar-coat challenges if relevant ✓ voice your plans in-line with their strategies → explain your concern for production ✓ use language appropriate to the context → distinguish registers (incl. coherent lexical material and intonation) When is delegating / observing the wrong management style? 〆just a way to hide the manager's lack of competences, guidance and/or feedback = nobody knows about the details of your work better than you do What management style(s) do you need for a start up? ✓ produce or perish at the early stages ✓ telling / directing How should managers deal with trade union strikes? ✓ try a more accommodating style 〆making too many concessions to keep trade unions happy What management style(s) are best to mitigate a crisis? ✓ be an assertive driver 〆avoid produce or perish Have you ever had managers who were behaving in an extremely competitive manner? ✓ for some managers demonstrating their leadership could be just a lifestyle 〆rivalry among departments generates a conflictual atmosphere ≠ everyone should have a fair chance of winning → competitive environment should stimulate staff & be constructive When can you consider a conflict has been solved in a successful way? ✓ avoided compromising = when both parties lose ✓ manage collaborating = when both parties make a synergy demeanour /,di'mi:nə:/ = way that sb looks or behaves phoney /ˈfəunɪ/ = (informal, disapproving) not real or true; false, and trying to deceive people brusque /'brəsk/ = using very few words and sounding rude to concede = sth (to sb) | ~ sb sth to admit that sth is true, logical, etc to bark out sth = to give orders, ask questions, etc. in a loud, unfriendly way to solicit sth (from sb) | ~ (sb) (for sth) = to ask sb for sth, such as support, money, or information; to try to get sth or persuade sb to do sth to sugarcoat = to cause to appear more pleasant or appealing to belittle = to make sb or the things that sb does seem unimportant scapegoat = someone who is punished for the errors of others unrespective disrespecting attitude ...in a way the other person could ~~admit~~ accept | understand | apprehend They don't do get | obtain | achieve proper results ]]> 20230926 17:45-18:30 1 active Managing people the hard way By the end of this session you will have studied print

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> Quarterly test (logs) active quarterly_test_logs test_log_Evgenia_20230921_2359_quarterly_test_nlmkind021_20230919.xml active textbook tmp_pdf/the_business_mac_millan_advanced_students_book_pg44-47_managing_conflict.pdf the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd01/the_business_advanced_audio_cd01_50.ogg the_business_advanced_audio_cd01_50.ogg ]]> wip textbook pg 45 Are you the manager that people love to hate? ]]> 1 pix/icons8-collaboration-100_white.png Johari Window Describing profiles (Johari Window) active deck_shuffled_lines_halign prep_deck_shuffled_lines_halign

known to you

not known to you

known to others

not known to others

]]> The responsiveness is taking in into account people's feelings ]]> 20230922 09:00-09:45 1 active Managing people By the end of this session you will have studied Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20230922 → time allowed: 60min Quarterly test (on-line version) smartphone or tablet device

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> The Business Advanced C1 Unit 4.1 Management style 1 Lead in active edit_ol_qa pix/icons8-collaboration-100_white.png Answer the following questions. Which management style is more effective [authoritarian | democratic]? ✓ depends on context ✓ depends on professional experience and maturity of both the manager and their team members e.g. control freaks rely heavily on micromanagement in developing economies because they don't trust their staff to be responsible enough maturity = quality of thinking and behaving in a sensible, adult manner; state of being fully grown or developed What are the advantages of an authoritarian management style? ✓ faster ✓ better results autocratic = authoritarian, offensively self-assured or given to exercising usually unwarranted power What are the pros of a democratic management style? ✓ encourage better work environment & relationships among people ✓ involve staff in the decision-making process ✓ strive to achieve longer term goals ✓ fosters creativity & innovation to foster = to promote the growth of What recommendations can you make about management styles? ✓ train both leader & autocratic management styles ✓ be flexible but preserve your spine ✓ be responsible for decisions based on team feedback ✓ support & defend staff members performance spine = backbone; row of small bones that are connected together down the middle of the back active textbook ✓ sports coach What sort of manager is likely to show more empathy? ✓ a parent pg 44 ex 1 discussion ]]> active textbook set for homework pg 44 ex 2 reading pg 45 Are you the manager that people love to hate? pg 44 ex 3 vocab ]]> active textbook ✓ professional self-development ✓ challenging goals 〆threats of dismissal (...) (...)

T / Cl Imagine a chart with a scale of 9 on both axes x means a manager believes people [need to be threatened | need satisfaction]? ✓ need to be threatened → y means a manager believes people need satisfaction Where is 9:1? ✓ x axis far right ✓ y axis bottom Where would be a field marshal? ✓ 9:1 ]]> active textbook tmp_pdf/the_business_mac_millan_advanced_students_book_pg44-47_managing_conflict.pdf the_business_mac_millan/the_business_advanced/the_business_advanced_audio_cd01/the_business_advanced_audio_cd01_50.ogg the_business_advanced_audio_cd01_50.ogg pg 44 ex 6 discussion (to be continued) ]]> abrasive = rude and unkind; acting in a way that may hurt other people's feelings field marshal = officer holding the highest rank in the army rebel = person who takes part in an armed rebellion against the constituted authority street fighter = contestant who is very aggressive and willing to use underhand methods to preserve = to keep a particular quality, feature, etc.; to make sure that sth is kept spine = backbone; row of small bones that are connected together down the middle of the back assertiveness = aggressive self-assurance; given to making bold assertions gee /'dʒi:/ = exclamation (especially AmE) a word that some people use to show that they are surprised, impressed or annoyed go reach (come up with) the same conclusions ]]> hierarchical /,hai'rɔrkəkəl/ 20230919 17:45-18:30 1 active Making staff feel safe By the end of this session you will have studied Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20230922 → time allowed: 60min Quarterly test (on-line version)

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> 1 Why good leaders make you feel safe? 20230915 hw20230919 pix/icons8-collaboration-100_white.png Why good leaders make you feel safe | Simon Sinek What makes a great leader? Management theorist Simon Sinek suggests, it's someone who makes their employees feel secure, who draws staffers into a circle of trust. But creating trust and safety — especially in an uneven economy — means taking on big responsibility. https://www.youtube.com/watch?v=lmyZMtPVodo]]> 1 Why good leaders make you feel safe? active move_html5_video why_good_leaders_make_you_feel_safe_simon_sinek-lmyzmtpvodo.mp4 1 Why good leaders make you feel safe? 20230915 hw20230919 active edit_ol_qa prep_ol_qa pix/icons8-collaboration-100_white.png Why good leaders make you feel safe | Simon Sinek What makes a great leader? Management theorist Simon Sinek suggests, it's someone who makes their employees feel secure, who draws staffers into a circle of trust. But creating trust and safety — especially in an uneven economy — means taking on big responsibility. https://www.youtube.com/watch?v=lmyZMtPVodo]]> Why was Captain Swenson recognised? ✓ ran into live fire when caught in an ambush in Afghanistan ✓ rescued the wounded ✓ pulled out the dead = brave → reminiscent of a hero? to recognise = to express obligation, thanks, or gratitude for What is remarkable about what Captain Swenson did? ✓ he kissed his wounded soldier who was being evacuated by helicopter → emotional intelligence? emotional intelligence = ability to understand, use, and manage your own emotions in positive ways to relieve stress, communicate effectively, empathize with others, overcome challenges and defuse conflict What is the difference in making sacrifices in the army and in business? ✓ in the army, they're willing to sacrifice themselves so that others may gain → leaders are rewarded with a medal ✓ in business, leaders give bonuses to people who are ready to sacrifice others so that leaders may gain = opposite action Do you know of - or believe that - soldiers are attracted by the ideology: having a vocation, giving a service to their country? 〆their environment doesn't define how they act ✓ they would sacrifice themselves for you (if you can create the right environment) vocation = type of work or way of life that you believe is especially suitable for you What is special about this environment? What are the 2 key ingredients? ✓ trust ✓ cooperation ≠ words or instructions → empathy What is the circle of safety? ✓ an area where the tribe of social animals collaborate together → feel safe ✓ protect against external danger = feeling of trust & cooperation How does the anecdote of the airport staff support the anti-thesis (i.e. situation in which you are not in the circle of safety)? 〆if you don't follow the rules → lose your job = don't trust their leaders What makes a good parent? ✓ giving love ✓ ensuring education ✓ teaching discipline ✓ providing support to make great achievements ✓ giving opportunities to try and fail → be a role model? How many leaders prepare their successors? 〆lack of talent management 〆little concern for knowledge management = self-protection in Russia What is lifetime employment policy? ✓ don't lay off staff for performance issues (because you wouldn't lay off children either) → coach when there is an issue 〆shouldn't hamper need to learn new skills to remain competitive! Would you sacrifice numbers to save people? ✓ in practice, reduce operational costs before labour costs because recruiting is time consuming What is the difference between head counts and heart counts? ✓ don't lay off staff during hard times ✓ people who feel safe will collaborate better & spontaneously make compromises = better to all suffer a little than one should suffer a lot How different are some of the recognised leaders at the top and unofficial leaders at the bottom? ✓ many leaders at the top feature only authority 〆they lack empathy 〆they are not trusted ✓ leaders at the bottom (usually) lack authority → feature consideration for others ✓ they are trusted = create a safe environment Why are some staff members ready to sacrifice themselves? ✓ because that's what their managers would do for them = guarantee of a safe environment for all ≠ networking → recruit candidates who will be a good fit for your team ambush = act of hiding and waiting for sb and then making a surprise attack on them reminiscent of = reminding you of sb/sth to recognise = to express obligation, thanks, or gratitude for emotional intelligence = ability to understand, use, and manage your own emotions in positive ways to relieve stress, communicate effectively, empathize with others, overcome challenges and defuse conflict predisposition /'pri:dɪspə'zɪʃ(ə)n/ (to / towards sth) | ~ (to do sth) = condition that makes sb/sth likely to behave in a particular way or to suffer from a particular disease; предрасположение empathy with sb/sth | for sb/sth | between A and B = ability to understand another person's feelings, experience, etc the army ~~there~~ it is easier to find an example of... To my mind, this ~~is depend~~ depends on the environment When a person doesn't feel ~~safety~~ safe at in their job ]]> 20230915 09:00-09:45 1 active Reducing tension & establishing a dialogue By the end of this session you will have studied Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Friday 20230922 → time allowed: 60min Quarterly test (on-line version) smartphone or tablet device

Download onto your tablet or print the following pdf for our next lesson. The Business 2.0 Upper Intermediate Constructive criticism, recognising merit pg 55 ex 5 vocab the_business_upper_intermediate_2_0_students_book_pg54-55_coaching.pdf

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> active textbook pg 55 ex 6 role play → follow procedures re recognising merit & constructive criticism ]]> 1 Carrot or stick? active edit_ol_qa pix/icons8-collaboration-100_white.png visual

]]> Some people believe work in a nuclear power plant is more pleasant and less stressful than in a commercial company? Why? ✓ life-long employment ✓ less competitive environment → feel safe at work 〆creativity & initiative means taking risks life-long employment = promise by a company to an employee that they will have a job for their whole working life Which is the most efficient way of managing people: the carrot or the stick? Why? What does it depend on? ✓ threatening can be faster only in the short term ✓ motivation works better in the long term → depends on staff, corporate culture... How should management styles adapt to the subordinates professional experience & social maturity? ✓ many people don't want to be held responsible 〆could be punished by a society that is not ready to be wrong → make sure staff understand they are allowed to make mistakes(!) → coach younger staff members to understand your corporate culture Should a good leader be able to work in different industries because they are expected to manage people rather than be specialists? ✓ soft skills become more important than hard skills = coaching, motivating, grooming... soft skills = aka common skills or core skills, skills applicable to all professions, and include critical thinking, problem solving, public speaking, professional writing, teamwork, digital literacy, leadership, professional attitude, work ethic, career management and intercultural fluency hard skills = job-specific abilities or knowledge learned through education, hands-on experience, or training Should management styles embrace mentoring of new hires? ✓ managers are inspirational, may be a role model 〆peer review may be more effective → adequate induction is essential ✓ formal knowledge about the company ✓ understanding of the corporate culture mentoring to understand new hires needs & difficulties → mentors should also be trained! to embrace = (formal) to accept an idea, a proposal, a set of beliefs, etc; to include How often do leaders groom their successors? Is it important? 〆leaders may be afraid of future competition → depends on mutual trust ✓ genuine leaders are not afraid to be ousted because they put corporate success first to groom sb (for / as sth) = to prepare or train sb for an important job or position to oust = to force sb out of a job or position of power, especially in order to take their place Why should leaders make staff feel safe? ✓ motivated staff will work better in the long term ✓ more loyal staff can concentrate on performance and not be distracted by external difficulties How can good leaders actually make you feel safe? ✓ treat everyone equally ✓ support employee's initiatives ✓ understand what staff members can and can't do ✓ foster talent development ✓ assign interesting, challenging tasks = create a climate of trust → take risks too = shared responsibility maternity leave, paid vacation... to foster = to promote the growth of 1 Why good leaders make you feel safe? 20230915 hw20230919 active prep_ol_qa edit_ol_qa pix/icons8-collaboration-100_white.png Why good leaders make you feel safe | Simon Sinek What makes a great leader? Management theorist Simon Sinek suggests, it's someone who makes their employees feel secure, who draws staffers into a circle of trust. But creating trust and safety — especially in an uneven economy — means taking on big responsibility. https://www.youtube.com/watch?v=lmyZMtPVodo]]> Why was Captain Swenson recognised? ✓ ran into live fire when caught in an ambush in Afghanistan ✓ rescued the wounded ✓ pulled out the dead = brave → reminiscent of a hero? to recognise = to express obligation, thanks, or gratitude for What is remarkable about what Captain Swenson did? ✓ he kissed his wounded soldier who was being evacuated by helicopter → emotional intelligence? emotional intelligence = ability to understand, use, and manage your own emotions in positive ways to relieve stress, communicate effectively, empathize with others, overcome challenges and defuse conflict What is the difference in making sacrifices in the army and in business? ✓ in the army, they're willing to sacrifice themselves so that others may gain → leaders are rewarded with a medal ✓ in business, leaders give bonuses to people who are ready to sacrifice others so that leaders may gain = opposite action Do you know of - or believe that - soldiers are attracted by the ideology: having a vocation, giving a service to their country? 〆their environment doesn't define how they act ✓ they would sacrifice themselves for you (if you can create the right environment) vocation = type of work or way of life that you believe is especially suitable for you What is special about this environment? What are the 2 key ingredients? ✓ trust ✓ cooperation ≠ words or instructions → empathy What is the circle of safety? ✓ an area where the tribe of social animals collaborate together → feel safe ✓ protect against external danger = feeling of trust & cooperation How does the anecdote of the airport staff support the anti-thesis (i.e. situation in which you are not in the circle of safety)? 〆if you don't follow the rules → lose your job = don't trust their leaders What makes a good parent? ✓ giving love ✓ ensuring education ✓ teaching discipline ✓ providing support to make great achievements ✓ giving opportunities to try and fail → be a role model? How many leaders prepare their successors? 〆lack of talent management 〆little concern for knowledge management = self-protection in Russia What is lifetime employment policy? ✓ don't lay off staff for performance issues (because you wouldn't lay off children either) → coach when there is an issue Would you sacrifice numbers to save people? ✓ in practice, reduce operational costs before labour costs because recruiting is time consuming What is the difference between head counts and heart counts? ✓ don't lay off staff during hard times ✓ people who feel safe will collaborate better & spontaneously make compromises = better to all suffer a little than one should suffer a lot How different are some of the recognised leaders at the top and unofficial leaders at the bottom? ✓ many leaders at the top feature only authority 〆they lack empathy 〆they are not trusted ✓ leaders at the bottom (usually) lack authority → feature consideration for others ✓ they are trusted = create a safe environment Why are some staff members ready to sacrifice themselves? ✓ because that's what their managers would do for them = guarantee of a safe environment for all ≠ networking life-long employment = promise by a company to an employee that they will have a job for their whole working life soft skills = aka common skills or core skills, skills applicable to all professions, and include critical thinking, problem solving, public speaking, professional writing, teamwork, digital literacy, leadership, professional attitude, work ethic, career management and intercultural fluency hard skills = job-specific abilities or knowledge learned through education, hands-on experience, or training to groom = sb (for / as sth) to prepare or train sb for an important job or position to oust = to force sb out of a job or position of power, especially in order to take their place to embrace = (formal) to accept an idea, a proposal, a set of beliefs, etc; to include to sacrifice = to give up sth that is important or valuable to you in order to get or do sth that seems more important for yourself or for another person henpecked = man who people say is henpecked has a wife who is always telling him what to do, and is too weak to disagree with her to foster = to promote the growth of just like ~~just~~ to have a word with you I would be appreciate if you were not so rude ]]> one analysis /ə'næləsəs/ many analyses /ə'nælə,si:z/ 20230912 17:45-18:30 1 active Coaching and reprimanding team members By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. The Business 2.0 Upper Intermediate Unit 4 Feedback pg 54 ex 2 reading Constructive criticism, recognising merit the_business_upper_intermediate_2_0_students_book_pg54-55_coaching.pdf

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> wip textbook Feedback ]]> active textbook Constructive criticism, recognising merit 〆reprimand What should you do instead of reprimanding when coaching? ✓ explain the problem ✓ provide constructive criticism If you don't understand why your boss shouts at you, you feel [scared | resentful & confused] 〆resentful & confused How do you recognise merit in a modern company? in a company with poor management style? ✓ give more autonomy, responsibility 〆be suspicious of employee's motivation pg 54 ex 1 discussion Lexical material: Procedures for coaching team members (reprimanding or praising?) pg 54 ex 2 reading T / Cl What was the objective: to reprimand or to praise? (...) ]]> active textbook Giving constructive criticism tmp_pdf/the_business_upper_intermediate_2_0_students_book_pg54-55_coaching.pdf the_business_mac_millan/the_business_upper_intermediate_2_0/the_business_upper_intermediate_2_0_audio_cd01/the_business_upper_intermediate_2_0_audio_cd01_060.ogg the_business_mac_millan/the_business_upper_intermediate_2_0/the_business_upper_intermediate_2_0_audio_cd01/the_business_upper_intermediate_2_0_audio_cd01_061.ogg Lexical material: Recognising merit & constructive criticism set for homework pg 55 ex 5 vocab ]]> to overdo = do something to an excessive degree, wanting to please more when it is not required to reprimand = to tell sb officially that you do not approve of them or their actions to praise = to say words that show approval of or admiration for sb/sth to merit = good feature that deserves praise, reward or admiration to cover for sb = to stand in, to substitute for sb to elicit = to draw forth what is latent, to deduce by reason or argument resentful = having a feeling of deep and bitter anger and ill-will, feeling rancour conscientious = characterized by extreme care and great effort to talk back = to show a lack of respect in the way that you reply to sb appraisal = expert estimation of the quality, quantity, and other characteristics of someone or something reward = thing that you are given because you have done sth good, worked hard, etc survey = investigation of the opinions, behaviour, etc. of a particular group of people, which is usually done by asking them questions to hold (a meeting) = to organize and have a meeting, competition, conversation (usually used in passive form) to be in favour (of sth) = to support, prefer an idea, solution it again it This ~~recognising~~ (act of) recognition is ... It influences negatively ~~for~~ team members ]]> 20230908 09:00-09:45 1 active Career paths - modal verbs | Expressing regrets By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. The Business 2.0 Upper Intermediate Unit 4 Feedback Unit 4.1 The project team pg 53 ex 4 regrets Kim & Grant the_business_upper_intermediate_2_0_students_book_pg48-59_unit4_feedback_teamwork_coaching.pdf schedule

Additional time slot Tuesdays 17:45-18:30 starting 20230912

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> active textbook Expressing regret Kim & Grant T / Cl Kim thinks she [could | should] have left ✓ could = possibility ✓ should = regret Kim now ♣ thinks she [could | should] have left ♣ now → looking at the past, in retrospect = focus on regret ✓ should pg 53 ex 5 regrets → past modals pg 53 ex 6 grammar → conditionals pg 53 ex 7 8 grammar → in the past: used to, be used to → now: to be used to doing T / Cl What were you familiar with before the pandemic but don't use any more? ✓ I used to use Skype What were you familiar with before the pandemic and still use today? I was used to using Zoom before the pandemic What are you still familiar with although you perhaps don't use it so much? I am still used to using Zoom although nowadays I also use Vzaniya pg 53 ex 9 10 speaking → in the past: used to, be used to → now: to be used to doing ]]> downshifting = trend where individuals adapt simpler lives from what critics call the "rat race" started have started a farm with Grant He could ~~made~~ have made a career as an accountant I ~~don't use to work~~ am not used to working hard physically Now I'm used to ~~spend them~~ spending it (money) on animals I'm not a ~~businessman itself~~ business person myself ]]> 20230901 09:00-09:45 1 active Fukushima - modal verbs | Expressing criticism | Describing present & past habits By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. The Business 2.0 Upper Intermediate Unit 4 Feedback Unit 4.1 The project team pg 52 ex 2 regrets & conditionals Fukushima facts the_business_upper_intermediate_2_0_students_book_pg48-59_unit4_feedback_teamwork_coaching.pdf

20230814-28 EF holiday 202309 rescheduled lessons twice a week (in the afternoon only)

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> active textbook Fukushima facts ]]> active textbook → practise describing past and present habits ]]> 20230411-0932 20210519-0926 Be / Get used to active grammar used to - would mindmap

http://www.ictnle.com/mindmaps/used_to_would_mindmap.pdf ]]> 1 20230406 hw20230410 Describing past and present habits vs what is becoming familiar active deck_shuffled deck_of_phrases_used_to_be_get_used_to_b2_02.csv wip textbook Writing Think of your life before and during the quarantine. ✓ Describe your past habits → use 'used to ' for stative and dynamic habits e.g. I used to get up at 6am → use 'would' for dynamic actions e.g. I would drink 3 cups of coffee before going to work ✓ Describe your present habits → use present simple for thoughts and feelings e.g. Now I feel better because I get up at 7:30am → use 'will + infinitive' for present habits e.g. I will still drink 3 cups of coffee before starting telework Paste your assignment in the Googledoc below: ]]> expected forecasted a tsunami wave could be 14m high... The plant's operator ~~mustn't~~ shouldn't have ignored the study findings ]]> 20230811 09:00-09:45 1 active Describing personality, strengths & weaknesses Fukushima - modal verbs | Expressing criticism By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. The Business 2.0 Upper Intermediate Unit 4 Feedback Unit 4.1 The project team pg 51 ex 6 7 defining words the_business_upper_intermediate_2_0_students_book_pg48-59_unit4_feedback_teamwork_coaching.pdf

20230814-28 EF holiday 202309 rescheduled lessons twice a week (in the afternoon only)

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> active textbook ✓ end users Who ensures the team members pull together? ✓ the project manager pg 51 ex 6 7 defining words T / Cl to [reach | meet | achieve] a deadline ✓ reach ✓ meet pg 51 ex 8 collocations T / Cl Are you good at [ ] deadlines? ✓ meeting Is it because you can't [ ] your targets yourself? ✓ set Are you always [ ] your weight? ✓ pulling Does this mean you can burn [ ] easily? ✓ out pg 51 ex 9 speaking use expressions from pg 50 ex 5 and pg 51 ex 8 ]]> active textbook ✓ it could have been a tsunami ✓ it must have been a tragedy for many people (...) pg 52 ex 1 speaking Grammar: Modal perfect (perfect infinitive) ]]> 20200914-1759 Regrets, speculations and habits active grammar 20200120-1123 Modal perfect (perfect infinitive) active grammar 20230130-1907 active review 20230130-1914 active review vague /'veig/ = not having or giving enough information or details about sth stakeholder = person or company that is involved in a particular organization, project, system, etc., especially because they have invested money in it surveyor = person whose job is to examine a building to make sure its structure is in good condition or to examine and record the details of a piece of land; an official whose job is to check that sth is accurate, of good quality, etc on the timetable of our employees We've had to change work hours ~~in order~~ so that they can manage to be at their work places on time ]]> 20230808 17:45-18:30 1 active Managing team members of different character types Describing personality, strengths & weaknesses By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. The Business 2.0 Upper Intermediate Unit 4 Feedback Unit 4.1 The project team pg 50 ex 1 2 discussion the_business_upper_intermediate_2_0_students_book_pg48-59_unit4_feedback_teamwork_coaching.pdf

20230814-28 EF holiday 202309 rescheduled lessons twice a week (in the afternoon only)

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> active textbook tmp_pdf/the_business_upper_intermediate_2_0_students_book_pg48-59_unit4_feedback_teamwork_coaching.pdf 〆 a maverick can't be controlled (...) Who is most interesting to work with, a leader or a maverick? 〆 a maverick may take more risks, gamble and be more creative ✓ a leader can teach, show and encourage (...) pg 50 ex 1 2 discussion pg 50 ex 3 4 listening the_business_mac_millan/the_business_upper_intermediate_2_0/the_business_upper_intermediate_2_0_audio_cd01/the_business_upper_intermediate_2_0_audio_cd01_059.ogg pg 50 ex 5 vocab ]]> better-off = in a more fortunate or prosperous condition to bully = discourage or frighten with threats or a domineering manner; intimidate maverick = independent in behaviour or thought decisive = determining or having the power to determine an outcome opinionated = stiff, obstinate in your opinions and ideas, narrow-minded determined = devoting full strength and concentrated attention to to burn out = to work so much that you reach the point of physical or emotional exhaustion to pass the buck = ask someone to do an unpleasant task for you, e.g. Buck-passing clerks in stores make customers angry to pull together = to try working together as a team to pull your weight = to do your part of the work heart-to-heart talk = openly straightforward and direct without reserve or secretiveness hectic = busy and confused by less than within 2 years ~~The~~ most of the processes are done without people we want to ~~widen~~ expand this ~~office~~ representative | branch | our presence He is close to ~~burnout~~ burning out ]]> 20230707 09:00-09:45 1 active Team building By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. The Business 2.0 Upper Intermediate Unit 4 Feedback Unit 4.1 The project team pg 48 ex 4 5 6 reading pg 49 Smells like team spirit the_business_upper_intermediate_2_0_students_book_pg48-59_unit4_feedback_teamwork_coaching.pdf ~~20230616 cancelled → 20230629 18:15-19:00~~

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> active textbook tmp_pdf/the_business_upper_intermediate_2_0_students_book_pg48-59_unit4_feedback_teamwork_coaching.pdf ✓ red tape = (disapproving) official rules that seem more complicated than necessary and prevent things from being done quickly; bureaucracy pg 48 ex 2 listening the_business_mac_millan/the_business_upper_intermediate_2_0/the_business_upper_intermediate_2_0_audio_cd01/the_business_upper_intermediate_2_0_audio_cd01_058.ogg pg 48 ex 3 listening the_business_mac_millan/the_business_upper_intermediate_2_0/the_business_upper_intermediate_2_0_audio_cd01/the_business_upper_intermediate_2_0_audio_cd01_058.ogg Lexical material: Team building characteristics T / Cl Can you build a team without hard work and sweating (i.e. making some efforts)? 〆probably not → should smell like team spirit = team members don't need to discuss to take action pg 48 ex 4 5 6 reading pg 49 Smells like team spirit T / Cl Have you ever been labelled 'anti-team'? ✓ when criticising well-meaning instructors (...) How do you recognise a well-built team? ✓ evidence of synergy ✓ common goal pg 49 ex 7 discussion ]]> red tape = (disapproving) official rules that seem more complicated than necessary and prevent things from being done quickly; bureaucracy feasibility study = uncover the strengths and weaknesses of an existing business or proposed venture, opportunities and threats as presented by the environment, the resources required to carry through, and ultimately the prospects for success resettlement = transportation of people (as a family or colony) to a new settlemen to slip = to get out of control slippage = delay to be bogged down = to get stuck and late to run out = to have none left bang on target = at the right time, achieving scheduled objective touch-feely = (informal, usually disapproving) expressing emotions too openly, especially through physical contact retreat (weekend | country -) = quiet, private place that you go to in order to get away from your usual life cross-legged = sitting on the floor with your legs pulled up in front of you and with one leg or foot over the other blindfold = something that is put over sb's eyes so they cannot see rope courses = challenging outdoor personal development and team building activity which usually consists of high and/or low elements. Low elements take place on the ground or above the ground. High elements are usually constructed in trees or made of utility poles and require a belay for safety mediocre /ˈmi:dɪəukə/ = not very good; of only average standard well-meaning = marked by good intentions though often producing unfortunate results to offend = to make sb feel upset because of sth you say or do that is rude or embarrassing to endure = to put up with something or somebody unpleasant unrivalled = better or greater than any other; unsurpassed on the 2nd time ~~Not always~~ it ~~works~~ doesn't always work from the beginning We have some ~~hot test~~ dry run We have to do make (some) efforts ]]> 20230630 09:00-09:45 1 active Stages of team development (Bruce Tuckman) & possible dysfunctions (Patrick Lenciono) Quality report & recommendations - presentation Team building By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. The Business 2.0 Upper Intermediate Unit 3 Quality Case study - Zaluski Strawberries the_business_upper_intermediate_2_0_students_book_pg36-47_unit3_quality.pdf pg 47 ex 6 presentation ✓ compare ex 4 and ex 5 ✓ describe disparities ✓ justify actions to be action ✓ make a general recommendation (send the link to your google doc (in edit mode!) smartphone or tablet device

Download onto your tablet or print the following pdf for our next lesson. The Business 2.0 Upper Intermediate Unit 4 Feedback Unit 4.1 The project team the_business_upper_intermediate_2_0_students_book_pg48-59_unit4_feedback_teamwork_coaching.pdf ~~20230616 cancelled → 20230629 18:15-19:00~~

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> The Business Upper Intermediate 2.0 B2 Unit 4 Feedback 1 Stages of team development (Bruce Tuckman) & possible dysfunctions (Patrick Lenciono) Stages of team development (Bruce Tuckman) & possible dysfunctions (Patrick Lenciono) active edit_ol_qa pix/icons8-collaboration-100_white.png How do you build a team? ✓ recruit a variety of profiles ✓ motivate ✓ build team spirit ✓ find a sense of direction ✓ establish a method of working ✓ recognise skills & abilities ✓ involve ✓ control, then stand back (...)

]]> ✓ show team members can rely on you ✓ (but) make team responsible for results ✓ team members can choose tasks according to their interests & skills → self-managed teams often provide better results than when managed by a single leader pivotal /'pivətəl/ = of great importance because other things depend on it

]]> ✓ forming ✓ storming (choose and / or test leader) ✓ norming ✓ performing = 4 stages of team development → assess whether the team is young or already experienced & ready for challenging tasks → adapt management style to team's level of professional cohesiveness & readiness (situational management) to adjourn = to stop a meeting or an official process for a period of time

]]>

]]> vulnerable = able to be easily physically or mentally hurt, influenced, or attacked active textbook ✓ good management & setting clear goals 〆without a common goal a team won't work together pg 48 ex 1 discussion ]]> pivotal /'pivətəl/ = of great importance because other things depend on it to adjourn = to stop a meeting or an official process for a period of time vulnerable = able to be easily physically or mentally hurt, influenced, or attacked the most of situations, the manager is the leader We try to ~~study~~ teach people how to do things and so on and so on forth You should think about team development ~~every~~ all the time ]]> 20230623 16:15-17:00 1 active Running a supplier audit | Quarterly test feedback By the end of this session you will have studied Complete quarterly test 〆no dictionaries 〆no language notes → complete as h/w by Tuesday 20230613 → time allowed: 60min Quarterly test (on-line version) video

20230606_nlmkind021_presentation_state_of_the_art_vehicle.mp4 https://disk.yandex.ru/i/VbNPu3l2DCVgAw (no new homework) smartphone or tablet device

20230616 cancelled → 20230629 18:15-19:00

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> active Quarterly test (logs) active quarterly_test_logs test_log_Evgeniia_20230622_1758_quarterly_test_nlmkind021_20230613.xml active textbook tmp_pdf/the_business_upper_intermediate_2_0_students_book_pg46-47_case_study_zaluski_strawberries.pdf the_business_mac_millan/the_business_upper_intermediate_2_0/the_business_upper_intermediate_2_0_audio_cd01/the_business_upper_intermediate_2_0_audio_cd01_057.ogg T / Cl Conclusions Are investments in time and money viable for Zaluski? 〆 might be costly (...) Are best practices recommended feasible? 〆 Zaluski only representing farmers (...) set for homework - tbc pg 47 ex 6 presentation ✓ compare ex 4 and ex 5 ✓ describe disparities ✓ justify actions to be action ✓ make a general recommendation ]]> fibre = part of food that helps to keep a person healthy by keeping the bowels working and moving other food quickly through the body seed = small hard part produced by a plant, from which a new plant can grow newly-wed = someone recently married; honeymooner ripe = fully grown and ready to be eaten harvest = time of year when the crops are gathered in on a farm, etc.; the act of cutting and gathering crops crate = box or case whose sides are of wooden slats with interspaces, used especially for transporting fruit punnet = a small light basket or container for fruit or vegetables to shrivel = to draw, or be drawn, into wrinkles; to shrink, and form corrugations; a leaf shrivels in the hot sun; the skin shrivels with age bruise = mark on a fruit or vegetable where it is damaged sound = reliable; in good condition; not damaged, hurt, etc to decay = to rot; to be destroyed gradually by natural processes; to destroy sth in this way to justify = to show that sb/sth is right or reasonable unrivalled = having no equal lead make you lose your position I know how these words should be ~~written~~ spelt ]]> 20230606 20230609 16:15-17:00 1 active Case study - Zaluski Strawberries Running a supplier audit By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. The Business 2.0 Upper Intermediate Unit 3 Quality pg 45 ex 5 output pg 46 ex 2 reading Case study - Zaluski Strawberries the_business_upper_intermediate_2_0_students_book_pg36-47_unit3_quality.pdf

20230609 cancelled → 20230606 rescheduled 20230616 cancelled → todo

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> active textbook ✓ clean / dirty ✓ ripe / not ready for reaping ✓ bright red / pale ✓ firm / soft ✓ sweet / acid ✓ not bruised / bruised ✓ not decayed / rotten How to do you make sure the quality of strawberries meets customer expectations? ✓ run a quality audit ✓ improve shelf life ✓ reduce wastage ✓ implement a proactive approach to quality pg 46 ex 1 discussion pg 46 ex 2 reading T / Cl What do you do to improve quality of the products you sell? ✓ run a supplier audit ]]> active textbook tmp_pdf/the_business_upper_intermediate_2_0_students_book_pg46-47_case_study_zaluski_strawberries.pdf the_business_mac_millan/the_business_upper_intermediate_2_0/the_business_upper_intermediate_2_0_audio_cd01/the_business_upper_intermediate_2_0_audio_cd01_056.ogg How do you prepare to an audit? ✓ follow recommended best practice ✓ iron out problems before they come pg 47 ex 4 reading ]]> fibre = part of food that helps to keep a person healthy by keeping the bowels working and moving other food quickly through the body seed = small hard part produced by a plant, from which a new plant can grow newly-wed = someone recently married; honeymooner ripe = fully grown and ready to be eaten harvest = time of year when the crops are gathered in on a farm, etc.; the act of cutting and gathering crops crate = box or case whose sides are of wooden slats with interspaces, used especially for transporting fruit punnet = a small light basket or container for fruit or vegetables to shrivel = to draw, or be drawn, into wrinkles; to shrink, and form corrugations; a leaf shrivels in the hot sun; the skin shrivels with age bruise = mark on a fruit or vegetable where it is damaged sound = reliable; in good condition; not damaged, hurt, etc to decay = to rot; to be destroyed gradually by natural processes; to destroy sth in this way to justify = to show that sb/sth is right or reasonable unrivalled = having no equal you a state-of-the-art vehicle to you
to present sth to sb ← to give, provide, or make something known It depends how they are ~~storaged~~ stored ... the whole cycle ~~started~~ starting from the harvest to... ]]> 20230602 09:00-09:45 1 active Emailing: quality problems PTEC | Presenting a new vehicle Asking politely to take action by e-mail By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. The Business 2.0 Upper Intermediate Unit 3 Quality pg 44 ex 2 model (read e-mails & match to replies) pg 45 ex 4 analysis (complete table) the_business_upper_intermediate_2_0_students_book_pg36-47_unit3_quality.pdf

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> 3 20230526 hw20230602 Signposting postponed until further notice]]> pix/icons8-lecturer-100_white.png Choose role A or role B. Prepare a short presentation. Make sure the audience understand what you are talking about. Be logical. Explain where you come from, where you are now, where you're going to. → break down your presentation into clear parts active textbook I'm writing to complain about... pg 44 ex 1 discussion Functional language: Expressing dissatisfaction in a polite way T / Cl How can you explain politely why you are not happy? We are not satisfied by... We were disappointed to find out that... How can you remain polite but show you are very shocked (and upset)? We have been appalled♣ by the fact that... goods could get damaged during transit ♣to be appalled = to be shocked What can you say to ask something from your business partner in a very firm manner? We demand that... pg 44 ex 2 model pg 45 ex 3 analysis Lexical material: Formal & informal expressions in e-mails T / Cl Which is more informal? [Can you see to it | I would be grateful if you can] ✓ Can you see to it? = please, take action pg 45 ex 4 language focus set for homework pg 45 ex 5 output ]]> to appal = to make someone have strong feelings of shock or of disapproval out of order = in poor condition; not working properly nuisance /ˈnju:sns/ = thing, person or situation that is annoying or causes trouble or problems clause = item in a legal document that says that a particular thing must or must not be done at your end = part of an activity with which sb is concerned, especially in business to flood ~ in / into / out of sth = to arrive or go somewhere in large numbers nuisance = thing, person or situation that is annoying or causes trouble or problems to go to great lengths = to do everything you can batch = amount of food, medicine, products produced at one time somewhat = to some degree; rather to see to sth = be careful or certain to do something; make certain of something teething problems = small problems that a company, product, system, etc. has at the beginning to keep sb posted = to keep sb informed vial | phial = small glass container, for liquid medicine or perfume to about a new lab-ware machine ]]> 20230526 09:00-09:45 1 active Product development presentation Signposting - What can break a presentation? By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. English Grammar in Use Advanced - Hewings Unit 32 Reporting with passive verbs

ex 32.1 32. 32.3 32.4 key to exercise

Check your answers with the key at the end of the file english_grammar_in_use_advanced_hewings_cambridge_unit32_reporting_w_passive_verbs_w_key.pdf

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> 1 Product development presentation 20230512 hw20230519 Preparing & delivering a product development presentation pix/icons8-lecturer-100_white.png 1 Product development presentation 20230512 hw20230519 Preparing & delivering a product development presentation pix/icons8-lecturer-100_white.png active edit_2columns_2qa prep_2columns_2qa → prepare 3-4 slides (no need for *pptx format, 1 paragraph per slide in a word processor is enough) → share your slides in a googledocs (send a link with editing permissions) → list 3-5 bullet points for each slide (reduced infinitive clauses or noun phrases, no long sentences!) → practise delivery (rehearse the whole presentation for final delivery in the main session) ]]> slide 1 - Introduction

• • •

slide 2 - Advantages

• • •

slide 3 - Disadvantages

• • •

slide 4 - Conclusion

• • •

]]> active textbook 〆lack of a clear structure (...) pg 42 ex 1 discussion ]]> active textbook tmp_pdf/the_business_upper_intermediate_2_0_students_book_pg36-47_unit3_quality.pdf the_business_mac_millan/the_business_upper_intermediate_2_0/the_business_upper_intermediate_2_0_audio_cd01/the_business_upper_intermediate_2_0_audio_cd01_051.ogg the_business_mac_millan/the_business_upper_intermediate_2_0/the_business_upper_intermediate_2_0_audio_cd01/the_business_upper_intermediate_2_0_audio_cd01_052.ogg the_business_mac_millan/the_business_upper_intermediate_2_0/the_business_upper_intermediate_2_0_audio_cd01/the_business_upper_intermediate_2_0_audio_cd01_053.ogg the_business_mac_millan/the_business_upper_intermediate_2_0/the_business_upper_intermediate_2_0_audio_cd01/the_business_upper_intermediate_2_0_audio_cd01_054.ogg ]]> active textbook pg 42 ex 5 6 listening the_business_mac_millan/the_business_upper_intermediate_2_0/the_business_upper_intermediate_2_0_audio_cd01/the_business_upper_intermediate_2_0_audio_cd01_055.ogg Lexical material: Signposting, digressing, ending one point... T / Cl What expressions do you use to tell your audience you will start a new part? [In other words | Let's turn to] ✓ Let's turn to = signposting pg 43 ex 7 listening the_business_mac_millan/the_business_upper_intermediate_2_0/the_business_upper_intermediate_2_0_audio_cd01/the_business_upper_intermediate_2_0_audio_cd01_055.ogg ]]> wip textbook dd ]]> 2 Presentation keywords active deck_shuffled_lines_halign pix/icons8-dictionary-100_white.png to talk about

to observe

to mention

Introducing the topic to present → to talk about ]]>

1. Introducing the topic

to bring up to raise

2. Giving the background (putting in the picture)

to refer to to originate from

3. Explaining the breakdown / plan

to have a look at to focus on

4. Making transitions from one part to another

First of all Last but not least

5. Describing characteristics

to feature to lack

6. Making observations

to notice to note

7. Drawing conclusions

to put it in a nutshell to sum up ]]> 1. Introducing the topic to bring up to raise to deal with to address to tackle to broach

2. Giving the background (putting in the picture)

to refer to to originate from to have to do with to relate to to be associated with

3. Explaining the breakdown / plan

to have a look at to focus on to cover

4. Making transitions from one part to another

First of all Last but not least to begin with then eventually

5. Describing characteristics

to feature to lack to highlight to possess to sport to star

6. Making observations

to notice to note to point out to show

7. Drawing conclusions

to put it in a nutshell to sum up to end with to conclude (by saying that...) ]]> 3 20230526 hw20230602 Signposting active edit_role_play pix/icons8-lecturer-100_white.png Choose role A or role B. Prepare a short presentation. Make sure the audience understand what you are talking about. Be logical. Explain where you come from, where you are now, where you're going to. → break down your presentation into clear parts 1. Introducing the topic to bring up to raise to deal with to address to tackle to broach

2. Giving the background (putting in the picture)

to refer to to originate from to have to do with to relate to to be associated with

3. Explaining the breakdown / plan

to have a look at to focus on to cover

4. Making transitions from one part to another

First of all To begin with Then Eventually Last but not least

5. Describing characteristics

to feature to lack to highlight to possess to sport to star

6. Making observations

to notice to note to point out to show

7. Drawing conclusions

to put it in a nutshell to sum up to end with to conclude (by saying that...)]]> visual

]]> You have invented a new machine. Give a short presentation: you want to convince business angels to invest in further development. Would you like to drive this state-of-the-art vehicle? It is designed to address the urban needs of emerging economies! Today, we'll look at... visual

You have invented a new machine. Give a short presentation: you want to convince business angels to invest in further development. ]]> How can we tackle traffic jams in the city? This is what I'm going to talk about in today's presentation To begin with... chore /tʃɔ:/ = task that you do regularly; unpleasant or boring task sexy = exciting and interesting flavour of the month = popular to broach = to begin a discussion of something difficult to feature = to include someone or something as an important part to sport = to have or wear sth in a proud way so that everyone can see; to wear or be decorated with something to possess = to have; владеть to lack = not to have to address = to deal with eventually = finally; в конечном итоге state-of-the-art = using the most modern or advanced techniques or methods; as good as it can be at the present time jargon = characteristic language of a particular group acronym = word formed from the initial letters of the several words in the name signposting = post bearing a sign that gives directions or shows the way digression = message that departs from the main subject reduced sentences = clauses without a subject or sometimes even a verb used in the bullet points of a slide to emphasise = to stress, single out as important has a long cycle If there is no ~~some~~ system it's difficult to understand Some people are ~~unconfident~~ lack self-confidence ]]> 20230519 09:00-09:45 1 active Avoiding blaming people directly (2/2) By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. The Business 2.0 Upper Intermediate Unit 3 Quality pg 40 ex 2 passive questions & modals pg 41 ex 3 have something done the_business_upper_intermediate_2_0_students_book_pg36-47_unit3_quality.pdf

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> 1 Product development presentation 20230512 hw20230519 Preparing & delivering a product development presentation pix/icons8-lecturer-100_white.png active textbook tmp_pdf/the_business_upper_intermediate_2_0_students_book_pg40-41_quality_passive_structures_passive_modals_have_something_done.pdf T / Cl What is time consuming but cheap to have done? ✓ changing a flat tyre → I will have the flat tyre of the forklift repaired (...) What is relatively easy but expensive to have done? ✓ repainting → We shan't have the floor markings repainted (...) pg 41 ex 3 have something done T / Cl If you were a manager running a meeting, how often should you have tasks accomplished by your subordinates? How would you deal with misunderstandings when you delegate tasks? ✓ delegate step by step ✓ ask questions to confirm understanding ✓ use passive form to remain polite ✓ use active voice to be more assertive pg 41 ex 4 listening the_business_mac_millan/the_business_upper_intermediate_2_0/the_business_upper_intermediate_2_0_audio_cd01/the_business_upper_intermediate_2_0_audio_cd01_050.ogg T / Cl How can you avoid blaming people directly? ✓ use the passive form pg 41 ex 5 passive pg 41 ex 6 grammar ]]> active textbook pg 115 internal auditor ✓ practise being polite ✓ use passive & modals forms

pg 117 night shift supervisor ✓ suggest what should be done ✓ use modals forms

]]> to stack = to arrange objects neatly in a pile; to be arranged in this way shift log = record of what happened during the period of time worked by a group of workers who start work as another group finishes it is quite long I tried to delegate as ~~much~~ many things as I can Don't you mind ~~to do~~ doing this? ]]> 20230518 20230505 12:00-12:45 1 active Avoiding blaming people directly Product development presentation By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. The Business 2.0 Upper Intermediate Unit 3 Quality the_business_upper_intermediate_2_0_students_book_pg36-47_unit3_quality.pdf

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> 1 Product development presentation 20230512 hw20230519 Preparing & delivering a product development presentation pix/icons8-lecturer-100_white.png 1 Product development presentation 20230512 hw20230519 Preparing & delivering a product development presentation pix/icons8-lecturer-100_white.png active edit_2columns_2qa prep_2columns_2qa → prepare 3-4 slides (no need for *pptx format, 1 paragraph per slide in a word processor is enough) → share your slides in a googledocs (send a link with editing permissions) → list 3-5 bullet points for each slide (reduced infinitive clauses or noun phrases, no long sentences!) → practise delivery (rehearse the whole presentation for final delivery in the main session) ]]> slide 1 - Introduction

• • •

slide 2 - Advantages

• • •

slide 3 - Disadvantages

• • •

slide 4 - Conclusion

• • •

]]> 20190919-1744 The passive active grammar active textbook ]]> 20211003-2135 Have something done active grammar subject + auxiliary/modal verb + object + past participle Is the agent (hairdresser) important? 〆 no → arrangement for a different person to do sth for us ✓ I have my hair cut every month by ♣my neighbour who is a butcher subject + auxiliary/modal verb + object + past participle + preposition + agent ♣ my neighbour who is a butcher = agent A hotel manager asks the customer: Will you [have served your breakfast | have your breakfast served] in your room? ✓ will you have your breakfast served = arrangement for a different person to do sth for us ... or will you have it downstairs? [arrangement | request] ≠ arrangement ✓ request, order ]]> 1 Have something done active deck_shuffled deck_of_phrases_have_something_done_b2_03.csv active textbook pg 41 ex 3 have something done T / Cl What is time consuming but cheap to have done? ✓ changing a flat tyre → I will have the flat tyre of the forklift repaired (...) What is relatively easy but expensive to have done? ✓ repainting → We shan't have the floor markings repainted (...) ]]> to mend = to repair forklift = small industrial vehicle with a power operated forked platform in front that can be inserted under loads to lift and move them skip = large open container for putting old bricks, rubbish/garbage, etc. in. The skip is then loaded on a lorry/truck and taken away stacking = placing in a vertical arrangement so that each item in a pile is resting on top of another item in the pile rack = piece of equipment, usually made of metal or wooden bars, that is used for holding things or for hanging things on pallet = heavy wooden or metal base that can be used for moving or storing goods depends on was due to | occurred due to a traffic ~~incident~~ accident It is ~~checking~~ being checked at the moment It will be fixed in ~~several~~ a few hours hours They are going to be trained ~~the~~ next week You must find some other place ~~in order~~ so (that) it doesn't get scratched ]]> 20230512 09:00-09:45 1 active Analysing quality By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. The Business 2.0 Upper Intermediate Unit 3 Quality pg 39 ex 7 8 collocations the_business_upper_intermediate_2_0_students_book_pg36-47_unit3_quality.pdf

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> active textbook ✓ best practice = the most suitable or efficient way of doing sth = collocation What is a synonymous collocation of 'built-in flaw'? ✓ design fault pg 39 ex 7 8 collocations T / Cl Why are statutory requirements in the RF often higher than elsewhere? ✓ legacy of the USSR 〆form of protectionism How often do poor industry standards result in design defaults? (...) Are measurable objectives always compatible with best practice? 〆technical specifications to be satisfied are too demanding What quality assurance will satisfy customer expectations in Russia? ✓ not made in Russia!? Is best practice rather than profit margins on the agenda of Russian manufacturing plants? 〆 probably not yet set for homework - to be confirmed pg 39 ex 9 10 presentation & discussion ]]> 1 Clever kitchens active move_html5_video cleverkitchen_compact_design_for_city_living.mp4 3 Clever kitchens active edit_ol_qa pix/icons8-collaboration-100_white.png Clever Kitchen - interior designing http://www.youtube.com/watch?v=SSNI8w1orxk ]]> What role does the kitchen play in your family? At work? ✓ not only dine together ✓ to chill out & have a coffee break with colleagues ✓ to catch up with the news, gossips = informal location for socialising to catch up with = to make up work that was missed due to absence at a later point gossip = informal talk or stories about other people's private lives, that may be unkind or not true What should your ideal kitchen look like? ✓ cook food for you remotely ✓ inform you of groceries to buy IOE = internet of things What are the advantages of this design? ✓ compact ✓ modern ✓ convenient ✓ well-equipped What are the disadvantages of this concept? 〆expensive 〆not equipped for preparing big Xmas dinners or birthdays 〆probably more for DINKS 〆tiny fridge DINKS = double income, no kids Would you buy such a design? What would you change or add to its design? 〆would prefer an island design in the middle of the room 1 Product development presentation 20230512 hw20230519 Preparing & delivering a product development presentation pix/icons8-lecturer-100_white.png active prep_2columns_2qa edit_2columns_2qa → prepare 3-4 slides (no need for *pptx format, 1 paragraph per slide in a word processor is enough) → share your slides in a googledocs (send a link with editing permissions) → list 3-5 bullet points for each slide (reduced infinitive clauses or noun phrases, no long sentences!) → practise delivery (rehearse the whole presentation for final delivery in the main session) ]]> slide 1 - Introduction

• • •

slide 2 - Advantages

• • •

slide 3 - Disadvantages

• • •

slide 4 - Conclusion

• • •

]]> statutory /ˈstætjutərɪ/ = fixed by law; that must be done by law compulsory = obligatory design fault = flaw in a product which is due to it being poorly designed technical specifications = precise guidelines which establish how the product should be built industry standards = accepted norm in a particular field of business to impose = to force sb/sth to have to deal with sth that is difficult or unpleasant quality assurance = system put in place to ensure that quality targets are met exactly exact examples They had already spent a lot of money ~~for~~ on the design of this helicopter We have unique standards which are best practice ~~itself~~ by themselves ~~There are~~ some of our competitors ~~who~~ go this way It should be a place for ~~relax~~ relaxing ]]> objective /ə'bdʒektiv/ 20230428 09:00-09:45 1 active Quality is in the eye of the stakeholder By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. The Business 2.0 Upper Intermediate pg 38 ex 2 reading Quality is in the eye of the stakeholder pg 38 ex 4 word building the_business_upper_intermediate_2_0_students_book_pg36-47_unit3_quality.pdf

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> active textbook Something that is... ✓ reliable ✓ well-designed but perhaps not... 〆environmentally friendly (because it is not really a priority in some lifestyles) pg 38 ex 1 discussion Quality is in the eye of the stakeholder ]]> active textbook tmp_pdf/the_business_upper_intermediate_2_0_students_book_pg36-47_unit3_quality.pdf ✓ auditors (...) pg 38 ex 3 listening the_business_mac_millan/the_business_upper_intermediate_2_0/the_business_upper_intermediate_2_0_audio_cd01/the_business_upper_intermediate_2_0_audio_cd01_047.ogg the_business_mac_millan/the_business_upper_intermediate_2_0/the_business_upper_intermediate_2_0_audio_cd01/the_business_upper_intermediate_2_0_audio_cd01_048.ogg the_business_mac_millan/the_business_upper_intermediate_2_0/the_business_upper_intermediate_2_0_audio_cd01/the_business_upper_intermediate_2_0_audio_cd01_049.ogg pg 38 ex 4 word building Lexical material: Adjectives describing quality positively & negatively pg 39 ex 5 vocab pg 39 ex 6 speaking ]]> beholder = person who becomes aware (of things or events) through the senses; observer substandard = of less than the required or normal quality or size; inferior exacting = needing or demanding a lot of effort and care about details shoddy = designed to deceive or mislead either deliberately or inadvertently heavy-duty = made for long or hard use; very strong flimsy = thin strong lightweight translucent paper used especially for making carbon copies, lacking solidity or strength, not convincing to splash out = (informal) to spend a lot of money on sth compliance (in - with) = practice of obeying rules or requests made by people in authority disposable = item that can be disposed of after it has been used tough = strong enough to deal successfully with difficult conditions or situations length of using life span ...products which depend on ~~children's actions~~ child labour We can't say all products are ~~environmental~~ environmentally friendly If our products ~~would not~~ don't follow ~~with~~ all our standards we can't sell it them It's something ~~what are~~ that we are talking about ]]> 20230421 09:00-09:45 1 active Two kinds of quality By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson. The Business 2.0 Upper Intermediate pg 36 ex 3 scan reading pg 37 Two kinds of quality the_business_upper_intermediate_2_0_students_book_pg36-47_unit3_quality.pdf

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> active textbook pg 37 Two kinds of quality T / Cl Are Russian products closing the gap with Western ones in terms of quality? ✓ some niche products & digital services 〆only warfare and nuclear installations Can you afford quality for quality's sake? 〆probably not 〆more expensive = doesn't actually add real value What are the two kinds of quality mentioned? ✓ taken for granted quality = should be a standard in today's competing markets ✓ enchanting quality = calls for innovation (e.g. IPhones) Lexical material: Quality control, planned obsolescence pg 36 ex 4 5 reading for detail pg 36 ex 8 discussion → choose a product → discuss its quality using the following expressions

✓ white goods ✓ planned / built-in obsolescence ✓ labour time ✓ spare parts ✓ fads ✓ to sour ✓ frequent upgrade ✓ recycling ✓ taken-for-granted quality ✓ enchanting quality ✓ depreciation of assets implemented by B2B

]]> heading = title printed at the top of a page or at the beginning of a section of a book superficial = not studying or looking at sth thoroughly; seeing only what is obvious sake (for the - of sth) = because of the interest or value sth has, not because of the advantages it may bring enchanting = capturing interest as if by a spell spell = words that are thought to have magic power or to make a piece of magic work elusive = difficult to find, define, catch, or achieve craze = an interest followed with exaggerated zeal, sth which becomes suddenly very popular to take for granted = to accept without verification or proof; to suppose or understand to be true lean = of organizations, etc.) strong and efficient because the number of employees has been reduced; (of meat) with little fat trap = a device in which something (usually an animal) can be caught and penned fads = any form of behaviour that develops among a large population and is collectively followed with enthusiasm for some period, generally as a result of the behaviour's being perceived as novel in some way; things which are fashionable for a short time sour = unpleasant, unsuccessful, having a stale taste marvel = wonderful and surprising person or thing amid = in the middle of or during sth, especially sth that causes excitement or fear to rumble = to make a long deep sound or series of sounds through in the dictionary They catch up them up There are a lot of positions ~~that~~ where they can do by ~~their hands~~ themselves It ~~doesn't~~ isn't necessary that... Well, ~~how they're~~ what are they called They are easily ~~connect~~ connected together ]]> 20230414 09:00-09:45 1 lc By the end of this session you will have studied print

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> 20230407 09:00-09:45 1 active Quality & standards (planned obsolescence) By the end of this session you will have studied print

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> The Business Upper Intermediate 2.0 B2 active textbook background assessment AOI (area of interest) 300+ subordinates across Russia control & investment process financial estimates now increased communication w/ production sites in Europe leading budgeting meetings w/ colleagues budget support & improvement occasional work w/ auditors (compliance) learning history 〆 no recent English exams passed ✓ CFA (Chartered Financial Analyst - postgraduate professional certification) exposure to L2 ✓ weekly ✓ occasional business trips ✓ non-native speakers from Europe ✓ difficulty understanding Indian & US partners spelling ✓ BrEn 〆doesn't seem to know differences between BrEn / AmEn linguistic expectations ✓ business English ✓ managerial reports feedback ✓ performance appraisal meetings ✓ occasional presentations ✓ leadership ✓ negotiations ✓ occasional general English (grammar) goals ✓ improve listening & speaking skills to participate actively in meetings ✓ working w/ banks ✓ collaboration w/ more diverse financial partners ✓ communication w/ investors in the medium term ✓ perhaps take IELTS to attend an MBA course (January 2024?) Number of teaching hours per level (according to ALTE - Association of Language Testers of Europe) CEF (Common European Framework) Guide, Pearson

Common European Framework, Guide in Pearson - number of teaching hours per level (according to ALTE)

EF - levels & exams concordances

Estimated level speaking C1 / EF 13.2 grammar B2+ / EF 12.5

]]> active textbook 〆depends on your budget ✓ focus on value for money pg 36 ex 1 2 discussion pg 36 ex 3 reading pg 37 Two kinds of quality T / Cl Are Russian products closing the gap with Western ones in terms of quality? 〆 only warfare and nuclear installations Can you afford quality for quality's sake? 〆 probably not = doesn't actually add real value What are the two kinds of quality mentioned? ✓ taken for granted quality = should be a standard in today's competing markets ✓ enchanting quality = calls for innovation (e.g. IPhones) Lexical material: Quality control, planned obsolescence pg 36 ex 4 5 reading for detail ]]> active textbook tmp_pdf/the_business_upper_intermediate_2_0_students_book_pg36-47_unit3_quality.pdf the_business_mac_millan/the_business_upper_intermediate_2_0/the_business_upper_intermediate_2_0_audio_cd01/the_business_upper_intermediate_2_0_audio_cd01_046.ogg T / Cl Do you think long-lasting goods are more eco-friendly? (...) Do you believe consumers really want planned obsolescence? ✓ easier to recycle 〆 some consumers don't want to upgrade so often ✓ some consumers don't want to keep things too long because they may not be fashionable any more (...) Lexical material: Quality & standards (planned obsolescence) pg 36 ex 8 discussion discuss using the following expressions - white goods - planned / built-in obsolescence - labour time - spare parts - fashion - frequent upgrade - recycling - taken-for-granted quality - enchanting quality - depreciation of assets implemented by B2B ]]> durability = ability to last long by resisting to stress or force white goods = domestic appliance, is usually defined as a large machine which accomplishes some routine housekeeping task, which includes purposes such as cooking, or food preservation built-in / planned obsolescence = commercial strategy to decide of built quality and when goods could become old-fashioned; falling into disuse or becoming out of date fracture = fact of sth breaking, especially a bone as quality products of as good quality as I can It is somewhere ~~downside~~ at the bottom of this list If I ~~would buy~~ bought a washing machine, I would probably buy... He told ~~about~~ that the industry is designing... Why they were accused ~~about~~ of planned obsolescence I'm surprised ~~about~~ that people want to use their white goods for a longer time My parents buy goods which are of good quality for many years On ~~another~~ the other hand, I want to buy a new one ]]> 09:00-09:45 1 future By the end of this session you will have studied print

Download onto your tablet or print the following pdf for our next lesson.

Vznaniya meeting details https://webinar.vznaniya.ru/b/dun-yvk-ank-qfb ]]> active textbook active textbook