Quarterly test KasperskyLabs 204 B2/C1 2024/01/05 19:49:19 20240105_1949 Kirill Gonkov gonkov@gmail.com 87 inc_drills/grammar_defining_non_defining_clauses_selection_b2_02.csv 1 Grammar B2 - 02 Defining and non-defining clauses 0 The computer (which|that) I have at work is very slow. The computer that I have at work is very slow. 1 1 Anti-viruses, which have been available for two decades, are efficient. Anti-viruses, which have been available for two decades, are efficient. 2 2 Only anti-viruses (which|that) have been around for two decades are efficient. Only anti-viruses which have been around for two decades are efficient. 3 3 The article (which|that) was discussed last week was more controversial than this one. The article that was discussed last week was more controversial than this one. 4 4 The company, which was founded in 1991, has remained a family business. The company, which was founded in 1991, has remained a family business. 5 100 inc_drills/vocab_brands_b1_02.csv 2 Vocab B1 - 02 Brands 0 how familiar people are with a brand (or its logo and slogan) brand awareness brand awareness 1 1 ideas and beliefs people have about a brand brand image brand image 2 2 using an existing name on another type of product brand stretching brand stretching 3 3 statement made in an advertisement, usually by sb famous or important, saying that they use and like a particular product endorsement endorsement 4 4 likely to last for a long time without breaking or getting weaker durable durable 5 5 a good compromise between quality and cost value for money value for money 6 6 to make ideas, feelings, etc. known to sb to convey to convey 7 100 Vocab B1 - 02 Writing (~300words) The Business Advanced Unit 5 Strategic marketing pg 67 ex 6 writing the_business_mac_millan_advanced_students_book_pg58-69_unit5_strategic_marketing.pdf OR Choose two topics from the list below.
(150 words / topic)]]> How does your company nurture a special relationship with their clients?

When you choose a product, do you want to get more bang for the buck?

What generation do you belong to? What kind of advertising do you react to best?

Do you agree that a brand is more important than quality?

Sales at your company have been declining. Imagine you have to redesign the strategic branding. What would you do?

Is your corporate culture profit oriented, or rather concerned by ethical choices?

]]> the Millenials generation. I'm not sure how this fact affects on my personal preferences. But I have quite a high level of so-called advertisement resistence resistance | critical thinking towards advertisement. I tend not to react on standart to standardised advertisement types such as TV or Youtube commercials, internet banners, advertisement on social networks etc. Moreover I believe that if I buy a product or service I find out from ads, I'll pay more for it (. ) Because the price for advertisement has been included in the final price of a product. And I would rather prefer a product with similar characteristics to the one which is widely advertised. One thing which I consciously react to is different types of reviews. It could be a video review on Youtube or a written review on the Internet. I like such type of content, where various aspects of the product are revealed and a comparision comparison with the competitor products is made. Also authors usually share their own experience of using the product. d. From my own point of view I'm totally disagree that a brand is more important than the quality of a product. I'm a tech guy and I would rather prefer functionality and reliability of a product than such a vague characteristic as brand image. By the way the quality of a product could be a part of a brand. For example, my association for the I associate Volvo cars is with safety. Also Japanese cars a are well knowned knownfor its their reliability too (. T) that's why I would rather buy some Japanese car instead of a BMW. But I realise that in this question I'm likely a part of the minority. And most of other people are highly influenced by brand image and brand awareness. That's why iPhone hase been holding a major market share, while we currently have a plenty of other models of smartphones with similar characteristics and significantly lower price. //65 minutes for the test]]> 60