Quarterly test KasperskyLabs 204 B2/C1 2024/01/10 00:11:23 20240110_0011 Ekaterina Parfentyeva ekaterinaparfenteva@mail.ru 83 inc_drills/grammar_defining_non_defining_clauses_selection_b2_02.csv 1 Grammar B2 - 02 Defining and non-defining clauses 0 The computer (which|that) I have at work is very slow. The computer, that I have at work, is very slow. 0 1 Anti-viruses, which have been available for two decades, are efficient. Anti-viruses, which have been available for two decades, are efficient. 1 2 Only anti-viruses (which|that) have been around for two decades are efficient. Only anti-viruses which have been around for two decades are efficient. 2 3 The article (which|that) was discussed last week was more controversial than this one. The article that was discussed last week was more controversial than this one. 3 4 The company, which was founded in 1991, has remained a family business. The company, which was founded in 1991, has remained a family business. 4 80 inc_drills/vocab_brands_b1_02.csv 2 Vocab B1 - 02 Brands 0 how familiar people are with a brand (or its logo and slogan) brand awareness brand awareness 1 1 ideas and beliefs people have about a brand brand image brand image 2 2 using an existing name on another type of product brand stretching brand stretching 3 3 statement made in an advertisement, usually by sb famous or important, saying that they use and like a particular product endorsement endorsement 4 4 likely to last for a long time without breaking or getting weaker durable durable 5 5 a good compromise between quality and cost value for money value for money 6 6 to make ideas, feelings, etc. known to sb to convey to convey 7 100 Vocab B1 - 02 Writing (~300words) The Business Advanced Unit 5 Strategic marketing pg 67 ex 6 writing the_business_mac_millan_advanced_students_book_pg58-69_unit5_strategic_marketing.pdf OR Choose two topics from the list below.
(150 words / topic)]]> How does your company nurture a special relationship with their clients?

When you choose a product, do you want to get more bang for the buck?

What generation do you belong to? What kind of advertising do you react to best?

Do you agree that a brand is more important than quality?

Sales at your company have been declining. Imagine you have to redesign the strategic branding. What would you do?

Is your corporate culture profit oriented, or rather concerned by ethical choices?

]]> , than that nowadays a brand name costs much more than a quality. For example, luxurious luxury brand's clothes costs cost a fortune whereas the their quality of it is quite poor. Moreover, due to the economic situation there is a an extensive growth of local brands that are cheaper, but their quality is much better than the one mass-market and middle market clothes have. On the other hand, brand gives you a feeling of being a part of heritage and shows a person's loyalty. To sum up, it can be seen that brand and quality are both important. Some people would prefer quality to brand, but others will pay a lot of money just for a brand name on a bag or a T-shirt. Is your corporate culture profit oriented, or rather concerned by ethical choices? In my opinion, corporate culture in my company is more profit oriented (rather ) than concerned by ethical choices. Firstly, ethic ethics really makes sense to FMCG and clothes companies, which whose main focus is to produce real products. Production requires a lot of people, enormous factories and even child labour can be seen somewhere . In such places company should be more ethically oriented. When we talk about ethics in IT and intellectual property, we do not talk about don't have in mind high-temperature at factories, exhaust fumes. It is about intellectual work that should be encouraged motivated by perks, such as comfortable offices. Intellectual products are created to make people's lives better. And in this case profit goes to the first focus of the company. Products produced by my company should create a "safer future". It is our slogan. But the main focus, as I can see, is on profit.]]> 70